BE THE BRAND STYLE GUIDE 20/21 - Private Label Dynamics
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
BE THE
BRAND
STYLE GUIDE 20/21
TABLE OF CONTENT Why have your own range? 03 Process 04 Hair care range - White 05 Hair care range - Amber 06 Styling range 07 Skin range 08-09 Body lotion & Body wash 10 Jars (Body Balm & Repair Mask) 11 Travel & Professional size 12 Pet range 13 Living range 14 Design Terms & Conditions 15-16 Shipping Terms & Conditions 17
WHY HAVE
YOUR OWN RANGE? Select and create private label packaging to suit the image
and theme of your salon. Every time your customer reaches
for shampoo or conditioner whilst in their shower, they see
Your salon has its own YOUR salon name.
unique identity. Promote the image you desire for your products not what the
manufacturing companies want you to have. You have the industry
That identity has its own relationship with your clients and knowledge and know the customer better than anyone.
remains your most valuable asset. Your clients respect your
brand as an influence on their buying decisions because they Most global suppliers offer products exclusively for distribution
trust your expertise. Focus that influence into further building networks (wholesalers) on global, national and local levels.
your brand equity. Why promote products that your clients This means inflated retail prices sometimes upwards of $65.
can purchase elsewhere when an exclusive offering ensures In today’s economic climate, you are often missing out on up
your clients are returning again and again? to 80% of your potential market. Positioning your RRP at the
salon low-end price point can reclaim this target market and
boost profits substantially.
|3
It’s your turn!
Choose your style Email your logo We design You approve We deliver
Choose one of our design styles Email us a copy of your logo Artwork can start and will be sent Once your design is approved and When your order is ready, we will
(if no style is chosen, the default in high definition, to you to be approved (sample payment is cleared, production starts notify you via email with a tracking
style ‘Classic’ will be selected.) EPS or PDF format. range will not be proofed). (this usually takes between number. Shipping can take
7-10 business days). approximately 3-10 business days,
depending on destination and quantity.
|4
Style guide | Hair care range - 250ml White bottles
Organic Classic Vibrant Paul Mitchell Evo AESOP Theorie Kerastase Davines
|5
Style guide | Hair care range - 250ml Ambre bottles
Organic Classic Vibrant Paul Mitchell Evo AESOP Theorie Kerastase Davines
|6
Style guide | Styling care range - Choose one style option for the whole range
30ml 250ml 125ml 60ml 200ml 125ml 10g 100g
Beard oil Shaving Moisture Argan Ocean Repair Volume Pomade
gel hydrate Oil Mist Spray Powder & Clay
Vibrant Davines Paul Mitchell Kerastase Evo AESOP Classic Classic
|7
Style guide | Skin care range 1/2
Classic Vibrant
100g 15ml 125ml 125ml 125ml 30ml 60ml 100g 15ml 125ml 125ml 125ml 30ml 60ml
Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers
Eye cream Gel Cream Mist Eye cream Gel Cream Mist
Paul Mitchell Evo
100g 15ml 125ml 125ml 125ml 30ml 60ml 100g 15ml 125ml 125ml 125ml 30ml 60ml
Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers
Eye cream Gel Cream Mist Eye cream Gel Cream Mist
|8
Style guide | Skin care range 2/2
AESOP Theorie
100g 15ml 125ml 125ml 125ml 30ml 60ml 100g 15ml 125ml 125ml 125ml 30ml 60ml
Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers
Eye cream Gel Cream Mist Eye cream Gel Cream Mist
Kerastase Davines
100g 15ml 125ml 125ml 125ml 30ml 60ml 100g 15ml 125ml 125ml 125ml 30ml 60ml
Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers Mask jars Eye gel Cleansing Cleansing Toning Serums Moisturisers
Eye cream Gel Cream Mist Eye cream Gel Cream Mist
|9
Style guide | Body Wash
Classic Davines Evo Kerastase Organic Paul Mitchell Theorie Vibrant AESOP
|10Style guide | 250ml Jar (Repair Mask & Body Balm)
(Both amber and white are available)
Classic Evo Kerastase Davines
AESOP Paul Mitchell Theorie Vibrant
|11Style guide
Travel size - 50 ml bottles Professional range - 1000 ml bottles
Classic option only
Classic option only
Ambre - 50ml
White - 50ml
Ambre White
1000ml 1000ml
|12Style guide | Pet range - Shampoo 500ml and Spritz 125ml
Classic AESOP Vibrant
* All style comes on White and Amber bottles options |13Style guide | Living - Candles and Diffusers
All styles are available on both the Black and the White version
Option 1 Option 2 Option 3
Classic Evo Davines
Black White |14
Classic ClassicDesign T&C 2020 - 1/2
PRODUCTION SUBMISSION OF OWN ARTWORK APPROVING PROOFS
. Design will commence when full payment is received . Clients are solely responsible for the end result of printing. . Clients are held responsible for approving all Artwork
. The design team will email you asking for you logo and Customers are reminded to submit print-ready Artwork proofs and ensuring accuracy and suitability.
chosen style with the correct specifications. This includes, but is not limited to; design, spelling, gram-
. Clients are required to provide a high definition logo in . We will print the Client’s submission as requested however mar, illustrations, images and
EPS, PNG or AI format. the Company is not responsible for Artwork mistakes. The quantity. It is the responsibility of the Client to request
. Clients are required to choose a style option from the style Company is also not liable for supplied file errors. There will another copy if the proof is difficult to read or changes are
guide provided be no reprints at our expense. required. No order will go to production without written
. Current turnaround time for production is 7-10 business . It is the Client’s responsibility to ensure that any Artwork, approval for the client.
days. This period commences at date of client APPROVAL images, files and text submitted
of Artwork proof (if entitled to proofs). does not violate Australian copyright laws. PLD assumes all a. The Client’s final accepted proof is the Artwork that will
written and visual content adheres to copyright laws and all be submitted for prints. There will be no reprints at our
**PLEASE READ PROOF CAREFULLY, ONCE ARTWORK IS correct permissions have been sought and/or royalties paid expense.
APPROVED, IT BECOMES YOUR RESPONSIBILITY** for use. b. All proofs must be in writing By placing an order clients
accept above design
Please note: with all printing there may be some colour terms and conditions. We reserve the right to refuse any
variations from electronic visual representations of Artwork order. We reserve the right to change above terms and con-
and previous orders to the final printed Artworks. This is ditions without notice.
due to the nature of CMYK printing and bulk-run printing e2. Returning customers can get customised labels purchas-
system. There will be no reprints at our expense. ing our design services from AU$85 per hours, minimum 3
hours design fees (AU$255).
e3. Returning customers have also the option to have their
labels printed by an external company, we will then provide
the appropriate template for you to get organised. As we
don’t print labels with metallic colours.
e4. Returning customers have the option to add a full co-
loured background (NOT 100% black) to their labels, extra
fee of AU$0,50 per label.
|15Design & Printing T&C 2020 - 2/2
1/ FIRST TIME CUSTOMERS AND SAM- B. ORDER BETWEEN $500-$1000 E. DESIGN YOUR OWN LABELS
Previous design will be used - Editorial proofs will be sent * e1. Returning customers can design their own label. They
PLE ORDER
Changes can be made (eg. colours, name of product) can request our templates and design their own labels.
a. We will only apply your logo on your chosen style. No No design/artistic or font changes allowed ** Please refers to section -Submission of own artwork- for
proofing. No changes allows. details on how to submit your print ready artwork.
b. You don’t have a logo yet, we will send your order on our *editorial proof will be sent after first order, this approved
generic label. artwork will be used for future e2. Returning customers can get customised labels purchas-
prints if no changes are made or requested. If any changes, ing our design services from AU$85 per hours, minimum 3
* please note: designing your own label is not an option in another proof will be sent hours design fees (AU$255).
this package and approved artwork will be used for future prints.
** if you wish to change font or design, a minimum fees of e3. Returning customers have also the option to have their
$85/hour will apply labels printed by an external company, we will then provide
2/ EXISTING CUSTOMERS the appropriate template for you to get organised. As we
C. ORDER OVER $1000 don’t print labels with metallic colours.
A. ORDER UNDER $500 Previous design will be used - Editorial proofs will be sent *
Previous design will be used - Editorial proofs will be sent * Changes can be made (eg. colours, name of product, limited e4. Returning customers have the option to add a full co-
No design/artistic or excessive wording changes allowed ** changes in wording) loured background (NOT 100% black) to their labels, extra
No design/artistic or font changes allowed ** fee of AU$0,50 per label.
*editorial proof will be sent after first order, this approved
artwork will be used for future *editorial proof will be sent after first order, this approved
prints if no changes are made or requested. If any changes, artwork will be used for future IMPORTANTS NOTES
another proof will be sent prints if no changes are made or requested. If any changes, Additional fees will apply under the following circumstanc-
and approved artwork will be used for future prints. another proof will be sent es:
** if you wish to change colour, wording or design, a mini- and approved artwork will be used for future prints. . change label size AU$85 label set up fee
mum fees of $85/hour will apply ** if you wish to change fonts or design, a minimum fees of . More than 30% or full colour background AU$0.50 per
$85/hour will apply label
Proof is regarding grammar, correct branding NOT an . change style more than ONCE from AU$85 re-style fee
artistic proof. D. ORDER OVER $3000 . Major design change on the whole range from $85 re-de-
Previous design will be used - Editorial proofs will be sent * sign fee
Changes can be made (eg. colours, name of product, limited
changes in wording, font, solid coloured background -extra
AU$0.50 pre labels-) Content of this package may vary
Design & Printing T&C 2020/2021
No design/artistic changes allowed **
For more design information, please contact our friendly team
*editorial proof will be sent after first order, this approved on (+61) 1300 791 455 or email design@privatelabeldynamics.
artwork will be used for future prints if no changes are com
made or requested. If any changes, another proof will be
sent
and approved artwork will be used for future prints.
** if you wish to change design please refer to section e.
|16Shipping T&C 2020/2021
OVERVIEW INTERNATIONAL DELIVERY SHIPPING CONDITIONS
All orders have a production time between 7-15 days depend- You can expect your order delivered to International within If you are not on location at the time of the delivery, your par-
ing on the size of the order. 10-18 business days from dispatch day, depending on your cel will be retained by the driver or kept at the local post office
location. and a form will be left to arrange re-delivery or collection of
Private Label Dynamics ship orders during business hours your parcel. It is our courier service providers policy to obtain
from Monday to Friday. Orders are not shipped or delivered Depending on your location, we can service a majority of a signature on all deliveries.
on weekend or holidays. If an order is placed on a weekend world wide destinations. We always track and trace all or-
day or Australian Public Holiday, it will be processed within ders internationally and you also can track and trace with the Our courier drivers do not call customers prior to delivery. If
the next two available business days. tracking number provided. you’re unable to accept your delivery in person, then you will
also be required to provide the courier service provider with
Customers must provide a physical shipping address for de- ‘authority to leave without a signature’ and nominate a safe
livery on all orders. Orders cannot be delivered to PO Boxes. place for your parcel to be delivered.
Please contact our customer service team on (+61) 1300 791
455 or email sales@privatelabeldynamics.com prior to check- *These are average shipping times. Actual shipping time to
out if you cannot provide a suitable physical shipping address. your country’s customs agency may vary. A more specific
time frame for your country will be provided when dispatch For more delivery information, please contact our friendly team
will process your order and send you your tracking number. on (+61) 1300 791 455 or email sales@privatelabeldynamics.com
DELIVERY WITHIN AUSTRALIA
Note: International customers are responsible for ensuring
You can expect your order delivered to Metropolis Austra- that the products ordered can be lawfully imported to your
lia within 3-5 business days from dispatch day and to Rural country. When ordering from Private Label Dynamics Pty
Areas within 5-7 business days from dispatch day. Ltd, the recipient is the importer of record and must comply
with all laws and regulations of the destination country.
We express post all orders within Australia and you can track
with the tracking number provided. **Additional charges for customs clearance must be paid by
the recipient as we have no control over these charges and
You will receive an email from Dispatch with your tracking cannot predict what they may be. Customs policies vary
details once it’s ready to be shipped. widely from country to country. Orders shipped to countries
outside of Australia may be subject to import taxes and cus-
toms duties levied by the destination country once a ship-
ment enters the country. If you do get charged, the carrier
will expect payment at the time of delivery. If you refuse the
shipment because of these charges and we receive the prod-
ucts back, we can not refund you for the products.
|17You can also read
