INTRODUCTION VERSION: 15th JAN 2019 - K+ Advertising
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INTRODUCTION VERSION: 15th JAN 2019
TABLE OF CONTENTS 1. ABOUT US 2. PAY TV MARKET OVERVIEW 3. K+ HIGHLIGHT CONTENT 4. ADVERTISING ON K+ 5. K+ PARTNERSHIPS
1. ABOUT US
See “How K+ Advertising helps promoting all brand on the best Sport & Movie channels in Vietnam?” by this link
K+ UNDER A GLOBAL MEDIA & CONTENT GROUP
Vivendi - a multinational mass media group
headquartered in Paris.
The company has activities in music, television,
film, video games, telecommunications, tickets
and video hosting service.
K+ UNDER A GLOBAL MEDIA & CONTENT GROUP
CANAL+ INTERNATIONAL
K+ is joint
venture
between
VTV and
France’s
Canal+ at
Vietnam.
K+ - A TV PLATFORM
❑ 77 SD channels
❑ 40 Local SD channels
❑ 13 HD channels
❑ 4 HD K+ channels
ALL EXCLUSIVE CONTENTS: Exclusivity for super
match of EPL, full exclusivity of UEFA Champions
League & Europa League, ATP World Tour Final,
1000, 500, 250, WTA, Table Tennis, MMA Cage
Warriors, full exclusivity of more than 250 movies and
series, and Vietnamese movies soonest after cinema.
❖ K+ is the broadcasting services provided by VSTV, which is the pioneer in the use of DTH technology in Vietnam
❖ More than 130 local and global TV channel and the content had licensed or produced
K+ CHANNEL
THE TOP 1 THE TOP 2 FILM GENERAL ENTERTAINMNET
SPORT CHANNEL SPORT CHANNEL CHANNEL CHANNEL
Best Sport Channel Sport Programs with The flagship channel Series and animations
with EPL/UEFA EPL/UEFA Champions with best movies and for women & kids,
Champions League & League & Europa series from Vietnam documentaries and
Europa League/ ATP League/ ATP 500, International sport on weekend
World Tour Final 250, WTA/Update days for men
/1000/K+ Talkshow Sport Magazine/ K+
/ Special Daily News/ Production show.
Golf/ Car Racing/
Update Sport
Magazine & more
SPORT NON- SPORT
ABOUT K+ – AUDIENCE AND DISTRIBUTION DEMOGRAPHIC 20 - 5O Years Old Male (70%) & Female (30%) Urban (50%) & Rural (50%) DISTRIBUTION 49.4% from Da Nang to the North; 50.6% from Da Nang to the South; Via: Satellite (DTH), Internet TV (MyK+ and MyK+ Now, OTT box), Cable and IPTV (via co-distribution with: VTVcab, HTVC, VNPT, FPT, Viettel, SCTV) PENETRATION: by the end of 2017 1.917M cumulative active subscribers 50,000 F&B subscribers 2.M accounts on MyK+ 300,000 monthly active accounts MyK+ 860,000 active Facebook followers → TOTAL REACH: 11,5 M BEHAVIORAL SEGMANTATION Sports, Football & Movie lovers Affluent, PMEB: SEC A+/A/B
K+ ADVERTISING’S ADVANTAGE ▪ Nationwide coverage (remove barries of cable infrastructure) ▪ Premium pay TV brand in Vietnam ▪ Target audience: Middle – high income viewers ▪ Selective advertising for higher chance that viewers stay with the channels during commercial breaks ▪ Exclusive premium and most watched content ▪ Modern on-air graphics; international standard TV expertise
2. PAY TV OVERVIEW
PAY-TV MARKET OVERVIEW
MARKET REVIEW
CABLE PAY TV DTH PAY TV
IPTV
PROVIDERS PROVIDERS
PROVIDERS
Hà Nội
Focus in Hanoi and No. 1 DTH TV
VNPT
the North (Deliver to home) Nationwide
Focus in in the South
FPT
& Mekong Delta
TPHCM
Mainly in HCMC Cheapest in the market VIETTELK+ - 3RD STRONGEST PAY TV IN VIETNAM
PAY TV MARKET 2018 K+’s CUMULATIVE ACTIVE
SUBSCRIBERS
SCTV VTVCAB K+ OTHERS
2,500,000
2,000,000
29%
36%
1,500,000
1,000,000
24%
500,000
11%
-
Source : MediaPartners 2 0 1 8 , K + market analysis 2011 2012 2013 2014 2015 2016 2017 2018
K+ has had a stable and fast increase in number of subscribers since our establishment.3. K+ HIGHLIGHT
CONTENTK+’S CONTENT HIGHLIGHTS
FEMALE – MOVIE, DRAMA & SHOW AB CLASS – GOLF, TENNIS
MALE - SPORTS KIDS – ANIMATION & SHOWSMOST POPULAR
MARKET LEAGUE
REVIEW ON SOCIAL MEDIA
MOST POPULAR LEAGUE ON MOST POPULAR CLUBS ON
SOCIAL MEDIA SOCIAL MEDIA
100,000,000 160,000,000
90,000,000 140,000,000
80,000,000
120,000,000
70,000,000
60,000,000 100,000,000
50,000,000 80,000,000
40,000,000 60,000,000
30,000,000
40,000,000
20,000,000
10,000,000 20,000,000
0 0
Champions Premier La Liga Europa Bundesliga Serie A Real Madrid Barcelona Man. Utd Chelsea Arsenal
League League League (La Liga) (La Liga) (EPL) (EPL) (EPL)
Facebook Twitter Facebook Twitter
As in Aug 13th 2018
Premier League and Champions League attract more than 140 million followers on social networks. Their clubs are also
among top football clubs followed by social fans…SPORTS - PREMIER LEAGUE
THE MOST POPULAR SPORT IN THE WORLD
Indochina research – End of year omnibus survey - n=1,000 A FOOTBALL LEAGUE WHERE ALL CLUBS HAVE AN OPPORTUNITY TO
P18+ (Hanoi and HCM city) 2017 SUCCEED
A COMPETITIVE AND COMPELLING SPORT WHICH INSPIRES
PERFORMANCE AND AMBITIONPREMIER LEAGUE – GLOBAL ICONS
PREMIER LEAGUE – STAGE OF MOST
SKILLFULL AND ICONIC STARS
PREMIER LEAGUE HAS THE MOST ICONIC FOOTBALL
PLAYERS AND WORLD-CLASS MANAGERS
COMPETING HEAD-TO-HEADPREMIER LEAGUE – AN EMOTIONAL ENTERTAINMENT
More than 1 BILLION transfers
6 TOP CLUBS: MAN CITY,
LIVERPOOL, MAN UTD, CHELSEA,
ARSENAL, TOTTENHAM
VIETNAM
14.5M
Source: Repucom 2014/15
Premier League attracts 4.2 billion viewers and 1.2 billion fans globally and 14.5 million viewers in VIETNAMPREMIER LEAGUE ON K+ • Rights for FULL 380 matches/ season for 3 seasons 2016-2019 • EXCLUSIVE rights for SUPER-MATCHES each round: ✓3 matches/ weekend rounds ✓2 matches/ week-day and boxing rounds
SPORTS - UEFA CHAMPIONS LEAGUE & EUROPA LEAGUE
UEFA CHAMPIONS LEAGUE – THE MOST PRESTIGIOUS CLUBS
COMPETITION IN EUROPEAN FOOTBALL.
o Almost have best players
o This is the most important tournament
to watch golden ball
o 80 -90% are the top matches
THÊ DREAM OF THEMSPORTS - UEFA CHAMPIONS LEAGUE & EUROPA LEAGUE
UEFA Champions League Final is the most watched annual sporting event worldwide.
The final of the 2012-2013 tournament had the highest TV rating to date with
360 million television viewers (Source: Sportskeeda and Wikipedia)ABOUT UEFA CHAMPIONS LEAGUE & EUROPA LEAGUE
• The winners of the UEFA Champions League
& Europa League qualifies for the UEFA
SUPER CUP held on mid-August
• FULL EXCLUSIVE rights for all 137 matches/
season of Champions League and 205
matches/ season of Europa League for 3
seasons 2018-2021K+ BRING YOU UNPARALLELED COVERAGE EVERY GAME OF THE LEAGUE
PROGRAMS/ MAGAZINES OF EPL
FULL LIVE/ DELAY 380 MATCHES THE BEST TV ACCOMPANION MAGAZINE / PROGRAMS
A complete rights: follow all games of the league
From August – next May each year PREVIEW MAGAZINE REVIEW MAGAZINE/
Weekly show about coming games PROGRAM
of the round
Every Saturday
Weekly show highlight best features
of the round
Every Tuesday
20 clubs – 38 rounds – 10 matches/ round
Kick-off time from 18:30/ 21:00/ 22:30
Saturday to 02:00 Tuesday (summer time) –
EPL WORLD / EPL NETBUSTERS
Results and fixtures as well as interviews with players, referees and fans....
enable Vietnamese fans to watch matches at Every Saturday
convenient timeK+ BRING YOU UNPARALLELED COVERAGE EVERY GAME OF THE LEAGUE
PROGRAMS/ MAGAZINES OF UEFA CHAMPIONS LEAGUE & EUROPA LEAGUE
CHAMPIONS LEAGUE EUROPA LEAGUE THE BEST TV ACOMPANION MAGAZINE / PROGRAMS
From August – next May From August – next May
each year each year
CHAMPIONS EUROPA LEAGUE
79 clubs – 217 184 clubs – 477
matches/season matches/season LEAGUE MAGAZINE MAGAZINE
Weekly magazine about coming Weekly magazine about coming
games of the round, subsidiary games of the roud, subsidiary
information of the league information of the league
9:00 every Sunday on K+PM 10:00 every Sunday on K+PM
Kick-off time from 01:45 Kick-off time from 02:00
Wednesday and Thursday FridayK+ SPORT SHOWS – FOOTBALL & TENNIS
• Show Best team • Show Newsroom • Show Tennis + • Show Data Room
20:00 Monday on K+PM 11:30 from Mon-Fri on K+PM (ONLY for ATP World Tour Finals) 20:00 Friday on K+PM
• Show Premier Saturday • Show Super Sunday
Before – Between – After match Before – Between – After match
(ONLY for EPL) (ONLY for EPL)K+ SPORT SHOWS – CHAMPIONS LEAGUE & EUROPA LEAGUE Show The Champions Show News Now Show Newsroom 20:00 LIVE Tue-Wed-Thur on K+PM 8:00 LIVE Wed-Thu on K+PM 11:30 from Mon-Fri on (ONLY for UCL & UEL) (ONLY for UCL & UEL) K+PM
TENNIS OVERVIEW
SECOND MOST POPULAR SPORT IN THE WORLD
Worldwide Tennis Sponsorship Spending
A DRAMA THAT SPANS THE GLOBE - A CAST ADORED BY MILLIONS - AN UNIQUE BROADCAST
SPONSORSHIP OPPOTUNNITYATP WORLD TOUR – A THRILLING ENTERTAINMENT Beginning in January every year, the ATP World Tour jets off with 4.3 million fans on site around the globe in different cities including: London, Madrid, Paris, Miami, Shanghai, Sydney, Tokyo, Stuttgart…Every ATP World Tour tournament is a major sporting entertainment event in the region where it is hosted
TENNIS ON K+ - ATP WORLD TOUR
40 SELECTIVE TOURNAMENTS / YEAR
9 TOURNAMENTS OF ATP WORLD TOUR
MASTERS 1000 FINAL
• 21 talk show Tennis+ (8 ATPWTFs, 13 other weeks)
• Best commantators in Vietnam (Phạm Tấn, Thùy Dung, Hải
Linh, Quốc Anh…)
13 TOURNAMENTS OF 15 TOURNAMENTS
ATP 500 OF ATP 250 AND
WTATENNIS ON K+ - EXHAUSTIVE PROGRAMMING
LIVE MATCHES MAGAZINES
1 WEEKLY MAGAZINE + 23 EVENT HIGHLIGHTS
SUPER TENNIS TALKS HIGHLIGHTS
15 MATCHES 7 MATCHES/ TOURNAMENT 5 MATCHES/ TOURNAMENT
22 TOURNAMENTS 6 TOURNAMENT
FROM JANUARY - NOVEMBERGOLF ON K+
Tournament
OHL Classic at Mayakoba *
World Cup of Golf
Hero World Challenge *
(*) Exclusive on K+GOLF ON K+ – PGA TOUR 2019
• Full 43 events
• All FedexCup events
• 3 Wold Golf Championship
events
• 3 Fedex Playoffs
• President Cup
All televised PGA Champions, Web,com
Tour, Challenge events
• Live and prime time highlights
• Best commantators in Vietnam
(PGA Duc Pham, Loc Phung, Thuy
Dung…)MOVIE ON K+ 2019
The flagship channel K+1 with best
movies from VIETNAM and International.
• 3 new movies/ week at prime time
20:00 everyday.
• Special night with special topics:
o Action Night: action movies every
Monday
o CJ Movies Night: Korean cinema
every Wednesday
o World of Blockbusters: high
ranking block buster and
Vietnamese premier movies
o Family Time: movies for family
members every Sunday
• The unique American time slot with the
exclusive series at 22:00.4. ADVERTISING ON K+
ON-AIRED ADVERTISING
TRADITIONAL ADVERTISING FIRST & EXCLUSIVE VIRTUAL ADVERTISING IN VIETNAM
• TVC and Sponsor panel 5s
• Brand integration in K+ shows:
❑ Bar name MC/Guest with logo;
❑ Mug with logo;
❑ logo popup/ rotation.
• Virtual ad on K+ production show • 2D animation in EPL (demo link)
• Trailer mix brand (demo link) (demo link)
• 3D animation in EPL (demo link) • Squeezing in EPL (demo link)AD STRUCTURE – EPL
EPL FOOTBALL MATCHES
Commercial Break First Half Commercial Break Commercial Break Second Half Commercial Break
1 (4-5 min) (45 min) 2 (4-5 min) 3 (4-5 min) (45 min) 4 (4-5 min)
Live
Studio
* Random * Random Talk * Random * Random
* Sponsor
TVC (6) * Sponsor TVC (6) TVC (6) * Sponsor * Sponsor TVC (6)
panel
*Priority panel (6) *Priority *Priority panel (6) panel (6) *Priority
(6spots)
TVC (3) TVC (3) TVC (3) TVC (3)
3D animation 10s * 2 spots 3D animation 10s * 2 spots
Squeezing / Wrap-up 10s * 2 spots Squeezing / Wrap-up 10s * 2 spots
2D central circle 10s * 1 spot 2D central circle 10s * 1 spot
3D animation 10s * 2 spots 3D animation 10s * 2 spots
* Every duration is 10s / spot, subject to live camera angle of the matchAD STRUCTURE – OTHER CONTENTS
K+PRODUCTION SHOWS
Brand integration/ Virtual advertising
Sponsor Panel (5’’)
TVC 30’’
MOVIE/ TV SERIES TRAILER
Sponsor Panel (5’’)
Brand integration
TVC 30’’
Sponsor Panel (5’’)DIGITAL ADVERTISING
Link for your reference Link for your reference Link for your reference Link for your reference
(demo link) (demo link) (demo link) (demo link)5. K+ PARTNERSHIP
K+ ADVERTISING PARTNERSHIPS
Click hereCASE STUDIES - 4 ORANGES PAINT
Click hereCASE STUDIES - MIDEA
Panel Sponsor
All matches of Arsenal, Manchester City and Chelsea
Click hereCONTACT US
Vietnam Satellite Digital Television Co., Ltd. (VSTV)
15 Floor Tower A, Handi Resco Building, 521 Kim Ma St., Ba Dinh Dist., Hanoi, Vietnam
26 Cao Thang, Ward 5, District 3, Ho Chi Minh City, Vietnam
• (Ms.) ANH THU LE
HEAD OF ADVERTISING
anhthu.le@vstv.vn +84 939 84 3399
(Ms.) THUY VO • (Mr.) TUAN-ANH NGUYEN
• (Mr.) DUY DANG
ADVERTISING ACCOUNT MANAGER ADVERTISING ACCOUNT MANAGER ADVERTISING ACCOUNT MANAGER
(North region) (South region) (South region)
thuy.vo@vstv.vn +84 934 123 322 nguyentuananh@vstv.vn +84 96 888 1179
duy.dang@vstv.vn +84 936 090 180THANK YOU!
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