Media-Data 2020 Advertising price list no. 58 valid from issue 1/2020 - Reiter Revue International
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Advertising price list no. 58
valid from issue 1/2020
Media-Data 2020
Hülsebrockstraße 2– 8 • D-48165 Münster • www.reiterrevue.de
Closer to the horse
Reiter Revue International is the leading specialist magazine for modern equestrian sports
enthusiasts. It appeals to horse riders, owners and breeders with a great interest in traditional
equestrian training objectives and optimal equine husbandry. Reiter Revue readers are particu-
larly keen on reading factually accurate articles on training, horse health, horse-keeping, nutri-
tion and equipment for rider and horse.
Magazine concept
• Reiter Revue is dedicated to the classic riding style (eventing, dressage and jumping) on
European warm-blooded horses.
• Reiter Revue covers the versatile range of topics concerning the horse as a sports and leisure-
partner.
• The editors provide the readers with practical, objective and independent background reports
on sports and scene, hot topics, portraits and reportage from Germany and abroad.
The competent offer is rounded off by product overviews, tests, interesting facts on training,
breeding and horse keeping as well as educational articles from well-known trainers and
experts.
Basic data
Readers
Frequency of publication: monthly
Copies sold: 40,721 (IVW 2/2019) • Classic tournament riders, sport orientated riders, committed & traditional horse lovers
Subscriber share: 60 % • Ambitious and professional tournament riders, drivers, trainers, professional riders and-
Copy price: € 5,70 breeders as well as beginners and hobby riders.
Landwirtschaftsverlag GmbH Management Board: Head of consumer press: Dr. Thorsten Weiland
Hülsebrockstr. 2–8 Werner Gehring Chief Editor/Publisher: Markus Wörmann
D-48165 Münster Dr. Ludger Schulze Pals Deputy Publisher: Moira Murena (Ads)
Tel.: +49 (0) 25 01/8 01-0, Fax: -2 04 Malte Schwerdtfeger Publishing Manager: Sina Jendrollik (Marketing)
www.lv.de
Circulation copy numbers are reviewed by IVW on a regular basis.
Advertising opportunities – Print
Format ads
Advertorial
Special formats
Loose and Bound inserts
Prices and dates for 2020
Prices apply to standard formats in the editorial section Publication dates/Closing dates for advertisement orders
Page format Live area Bleed size black 2/3- 4- Issue advertisement deadline advertisement deadline first day
Width x height (plus 5mm trim) & colour colour editorial section market segment of sale
(mm) Width x height white
(mm) 01/2020 21.11.2019 28.11.2019 18.12.2019
1/1 196 x 257 230 x 297 € 3.890 € 5.190 € 6.600 02/2020 23.12.2019 02.01.2020 22.01.2020
03/2020 30.01.2020 06.02.2020 26.02.2020
1/2 vertical 94 x 257 106 x 297
€ 1.990 € 2.670 € 3.470 04/2020 27.02.2020 05.03.2020 25.03.2020
horizontal 196 x 127 230 x 148
05/2020 24.03.2020 31.03.2020 22.04.2020
1/3 vertical 61 x 257 75 x 297
€ 1.360 € 1.810 € 2.350
horizontal 196 x 88 230 x 108 06/2020 22.04.2020 29.04.2020 20.05.2020
1/4 1-column 45 x 257 63 x 297 07/2020 18.05.2020 26.05.2020 17.06.2020
2-column 94 x 127 112 x 147 € 1.000 € 1.330 € 1.740 08/2020 18.06.2020 25.06.2020 15.07.2020
horizontal 196 x 62 230 x 82
09/2020 23.07.2020 30.07.2020 19.08.2020
1/8 1-column 45 x 127
2-column 94 x 62 € 500 € 670 € 900 10/2020 20.08.2020 27.08.2020 16.09.2020
horizontal 196 x 34 230 x 54 11/2020 24.09.2020 01.10.2020 21.10.2020
Coverpage 2 230 x 297 € 7.370 12/2020 22.10.2020 30.10.2020 18.11.2020
Coverpage 4 230 x 297 € 7.700 01/2021 19.11.2020 26.11.2020 16.12.2020
All prices are excl. VAT.
Discounts for advertising within 12 months • Minimum ad size: 1/8 page.
By insertion By space • A 15 % agency commission applies: if the ad is booked
3 ads 3% 1 page 3% Special discount: Advertisements through an agency and the material supplied is finalised
6 ads 5% 3 pages 5% placed by breeding associations, for printing.
9 ads 10 % 6 pages 10 % stud farms, equestrian sport event • For ads within bleed area observe specifications (trim
12 ads 15 % 9 pages 15 % organisers and auctioneers receive 5mm).
24 ads 20 % 12 pages 20 % a 30 % discount. • Cancellation date: Advertisement copy deadline
Format samples for ads in the editorial section
Loose and Bound inserts
1/1 page 1/2 page
Loose inserts Subscr. or Total
regional circul. circulation
Up to 25g / sample € 145 € 128
Up to 30g / sample € 150 € 133
Up to 35g / sample € 164 € 140
Up to 40g / sample € 169 € 145
L: 196 x 257 mm L: 94 x 257 mm L: 196 x 127 mm
B: 230 x 297 mm B: 106 x 297 mm B: 230 x 148 mm Up to 45g / sample € 182 € 153
Up to 50g / sample € 187 € 158
1/3 page 1/4 page
Minimum format: 110 x 140 mm
Maximum format: 220 x 275 mm
Bound Inserts Subscr. or Total
regional circul. circulation
Bound inserts 4-page € 125 € 108
Bound inserts 8-page € 172 € 137
L: 61 x 257 mm L: 196 x 88 mm L: 45 x 257 mm L: 196 x 62 mm
B: 75 x 297 mm B: 230 x 108 mm B: 63 x 297 mm B: 230 x 82 mm Bound inserts 12-page € 211 € 165
L: 94 x 127 mm Bound inserts 16-page € 259 € 195
B: 112 x 147 mm
1/8 page All prices are excl. VAT.
L: Live area
• Minimum number of loose and bound inserts is 10.000.
B: Bleed (format submitted (plus Competitor inserts must be tolerated!
5 mm trim also in gutter) • Please observe the specifications.
• Please enquire about further advertising options.
Please enquire about special • Please enquire about tip-in options.
formats. • Cancellation date: 2 weeks before the advertisement
L: 45 x 127 mm L: 196 x 34 mm
L: 94 x 62 mm B: 230 x 54 mm copy deadline.
Ads in the classified section
PFERDEMARKT
Business ads Ads with photo in PFERDEMARKT
Price per millimetre: € 3.10 (excl. VAT) Looking for the most effective way to sell your horse?
1-column: 43 mm Width 3-column: 139 mm Width Then advertise it in Reiter Revue!
2-column: 91 mm Width 4-column: 187 mm Width
Format: 63 x 91 mm
• If no artwork is available, we will design your ad as a standard service and free of
charge. This service also includes one correction run. Special design requests are billed • All ads with photo cost € 49 including VAT and free
based on time spent on the task. publication on www.rimondo.com.
• There is no extra charge for ads in editorial sections if in Euro scale colours. Enquire • Image blocks for breeder, stud farm and stable horse
about additional colours. sales € 49 (incl. VAT).
• The ads published in the classified ads section are printed in your choice of section
Classified private ads: € 5 per line (no pic/graphic) in standard layout (incl. VAT.)
Box number fee: € 8.50
Special advertising formats
Advertorial Gatefolder
Editorial appearing product presentations or explaining your services: The exclusive entry into the maga-
there are many possibilities with an individually designed Advertorial. zine! The coverpage is extended by
a display page that can be folded
• Please note that the overall
out to the left. Open, a double page
impression must not comply with
is created inside as a design area.
the layout of the title.
The reduction of the flap to half
• The Advertorial must be marked the width of the magazine allows,
with the word “ANZEIGE”. for example, a responsive postcard
• The client must be clearly reco- placement
gnizable (e.g. by a logo).
.Advantages of the gatefolder
• The font used for the Advertorial
must differ from the Reiter Revue • Exclusive positioning on the book cover
font. • three pages for free design
• The Advertorial should be sent
to the advertising department
for examination at least 2 weeks Oversize Loose Insert
before the regular advertising The oversize loose insert sticks
deadline. out 30 mm beyond the upper
• Advertorials will only be published at the date fixed if they were binding margin of the magazine.
approved by the advertising/editorial department. This results in a particularly high
advertising impact.
More special advertising formats, technical specifications and prices on request. Sina Jendrollik, Tel.: +49 (0) 25 01/8 01-19 40, E-Mail: sina.jendrollik@lv.de
Advertising opportunities – Online
Newsletter
Banner
Lotteries
ONLINE
NativeAd
Video
Homepage
2 Please enquire about the current performance of our web- 1
site, e.g. page impressions, visits, etc. We are happy to assist
in designing your banners. Banners can rotate.
3
price p.
Formats Size No.
week
sticky Full Banner 468 x 60 px € 120 1
Leaderboard 728 x 90 px € 175 2
120 oder 160 x
Skyscraper € 240 3
600 px
120 oder 160 x
Sticky Skyscraper € 265 3
600 px
Halfpage Ad 300 x 600 px € 295 3
Medium Rectangle 300 x 250 px € 210 4
Picture & 2,500
Native Ad € 350 5
characters of text
Video Ad 300 x 250 px € 350 4
All prices are excl. VAT.
Submission / deadlines:
The deadline for booking and supplying material is three
4 business days prior to publication. Please send the finished
files to: 5
Sina Jendrollik, E-Mail: sina.jendrollik@lv.deNewsletter
Opening- Reiter Revue-Newsletter
rate over
25%! You want your offer to appear directly in the mailboxes of active equestrians and breeders? Then
book a classic advertising banner or a content block in the Reiter Revue Newsletter or use the
stand-alone newsletter to advertise your product exclusively.
Every month, you will reach sports and breeding enthusiastic readers who are active and interested
equestrians without exceptions.
Classic advertising banner (1)
• Format 660 x 64 px
• Only 1 advertising banner per transmission
Content block (2)
• Link between Picture and 350 characters of
(1) text
• Only 1 content block per transmission
• Authentic due to structure in Reiter Revue
style
Stand-Alone-Newsletter (3)
• Exclusive and highly efficient
• a complete newsletter according to your
wishes
(2) • reaches all Newsletter subscribers
(3)
Prices on request.Lotteries
Online-Lotteries • Reiter Revue International and rimondo.com
Stand-Alone-Newsletter at the start
Together with Reiter & Pferde in Westfalen and rimondo.com, Reiter
Revue International regularly organizes wide-reaching lotteries. • Content blocks in the Newsletters of Reiter
Revue International and rimondo.com during
Your product or service is the focus of attention. Each „door“ of our lottery
the lottery
is ready for your product and your brand message to the equestrians. Take
advantage of our bundled reach and reach your whole audience with our • daily Lottery-Posts and Reminder on the
lotteries! Facebook Pages of Reiter Revue International
and rimondo.com
• daily Lottery-Post on Instagram page of Reiter Revue International
Print
• 1/1-page ad with your company
logo in Reiter Revue International Your advantage:
and Reiter & Pferde in Westfalen We will spread the question about your product on our websites. A direct
• we will present all prizes in Reiter link to your website or online-shop will help to find the solution.
Revue International respectively
Equitana fair guide. At the package price of € 1.850.
Charges by single booking:
Equitana lottery: € 950
Christmas lottery: € 1.000
All prices are excl. VAT.
Online
• Banner on www.reiterrevue.de,
www.reiter-und-pferde.de and
www.rimondo.com with more than
6,6 mio. page impressions.Contacts
Contacts horse media
Nikola Noack Christiane Strauchs
Key Account Manager Media Sales Manager
Landwirtschaftsverlag GmbH
Hülsebrockstr. 2 – 8 Saselheider Str. 1d
48165 Münster 22159 Hamburg
Tel.: +49 (0) 25 01/8 01 37 21 Tel.: +49 (0) 40/22 71 60 67
Mobil: +49 (0)1 51/64 51 39 02 christiane.strauchs@lv.de
nikola.noack@lv.de
Jessica Nickel
Media Sales Manager
Landwirtschaftsverlag GmbH Terms of business
Hülsebrockstr. 2 – 8
48165 Münster All orders are executed under our gene-
Tel.: +49 (0) 25 01/8 01 41 73 ral terms of business. The terms are
jessica.nickel@lv.de available from the publisher or can be
viewed at www.reiterrevue.de.
Chief Editor/Publisher Deputy Publisher Advertising enquiries Publishing Manager
Markus Wörmann Moira Murena Jeana Friese Sina Jendrollik
Landwirtschaftsverlag GmbH Landwirtschaftsverlag GmbH Landwirtschaftsverlag GmbH Landwirtschaftsverlag GmbH
Hülsebrockstr. 2 – 8 Hülsebrockstr. 2 – 8 Hülsebrockstr. 2 – 8 Hülsebrockstr. 2 – 8
48165 Münster 48165 Münster 48165 Münster 48165 Münster
Tel.: +49 (0) 25 01/8 01 15 40 Tel.: +49 (0) 2501/8 01 18 40 Tel.: +49 (0) 25 01/8 01 68 00 Tel.: +49 (0) 25 01/8 01 19 40
markus.woermann@lv.de moira.murena@lv.de anzeigen@reiterrevue.de sina.jendrollik@lv.deYou can also read
