Media Kit 2021 Print & Online - Fit for Life
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Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport
The Swiss magazine for fitness, running and endurance sports
Media Kit 2021
Print & OnlineMEDIA KIT 2021
Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport
In top form with FIT for LIFE Publication
8 issues per year
For more than 23 years, FIT for LIFE has been the Swiss magazine
for fitness, running and endurance sports. Among the topics you Readership
will find sports like running, athletics, mountain biking, cycling, 74 000 readers
inline skating, duathlon and triathlon, swimming, acqua-fit, walking, (MACH Basic 2020-2)
fitness training and many more. Be it raining tips, product tests,
Circulation
portraits or reports – with FIT for LIFE you learn everything about the
18 000 copies
world of endurance sports.
Distributed circulation
In addition to the freelance journalists, the team of authors includes 13 121 copies
specialists such as trainers, top athletes, physicians and scientists. WEMF/KS-certified 2020
With the advice sections and many promotions for our readers both
online and offline, the customer retention is specially promoted. FIT
for LIFE is strongly rooted in the field of endurance sports and holds
a high credibility. FIT for LIFE also maintains numerous cooperations Annual subscription CHF 98.–
and media partnerships with various events. Two-year subscription CHF 160.–
Individual price CHF 12.50
READERSHIP
Gender Monthly income in CHF
8% up to 4000 CHF
50% 6 000 readers
37 000 men 37% 4 001– 8000 CHF
28 000 readers
50% 55% more than 8000 CHF
37 000 women 41 000 readers
Age Education and employment, type of household
33% 14 – 39 years (25 000 readers) 40% have a high level of education
30 000 readers
24% 40 – 49 years (18 000 readers)
38% are managers
24% 50 – 59 years (18 000 readers) 28 000 readers
19% 60 + years (14 000 readers) 87% are multi-person households
65 000 readers
Source: MACH-Basic 2020-2
For further advertising possibilities, combinations, advertorials and sponsored content
Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport
we are at your disposal personally or under chmedia.ch. The Swiss magazine for fitness, running and endurance sportsPUBLICATION DATES 2021 SPECIAL ISSUE
Issue Publication date Advertising deadline/data supply Topic Issue Publication date Advertising dead-
1 28 January 13 January line/data supply
Journey on the water 3/2021 February/March 20 January
2 25 March 10 March
Puzzle magazine 1 4/2021 March 17 February
3 06 May 21 April
Puzzle magazine 2 7-8/2021 June/July 29 May
4-5 01 July 16 June
Sleep well 9/2021 August 21 July
6 30 September 15 September
Puzzle magazine 3 10/2021 September 18 August
7 28 October 13 October
Healthy feet 11/2021 October 15 September
8 02 December 17 November
Winter activities 12-1/2021-22 November/December 20 October
Puzzle magazine 4 12-1/2021-22 November/December 20 October
PRICES/FORMATS
Size Formats (width × height in mm) 4-colour
LOOSE INSERTS
TA 185 × 268 Total gross cost in CHF
1/1 page TP 220 × 297 5 450.–
up to 50 g 9 100.–
up to 75 g 9 900.–
vert. TA 90 × 268
vert. TP 107,5 × 297 up to 100 g 10 700.–
horiz. TA 185 × 132 Prices include postage and technical costs.
1/2 page horiz. TP 220 × 146,5 3 040.–
Insert:
20 per cent on the earnings of third-party advertisements (based on customer net).
vert. TA 59 × 268 Placement requests are considered if possible, but it cannot be guaranteed.
vert. TP 76,5 × 297 Specifications
horiz. TA 185 × 86 Minimum format: 105 × 148 mm
1/3 page horiz. TP 220 × 100,5 2 530.– Maximum format: 210 × 292 mm
Size: maximum 24 pages (higher number of pages on submission of a sample). Speci-
block TA 90 × 132 fications: closed spine and gutter, product trimmed on 3 sides. No concertina fold.
vert. TA 42,5 × 268
vert. TP 60 × 297
horiz. TA 185 × 64
1/4 page horiz. TP 220 × 78,5 1 590.–
DISCOUNTS
block TA 90 × 64
block TP 107,5 × 78,5 Repeat order discount
vert. TA 59 × 98
3× 5%
horiz. TA 185 × 30
1/8 page horiz. TP 220 × 44,5 915.– 6× 10%
Prices apply to single-colour and multi-colour advertisements. 8× 15%
TP = trimmed page (excl. 3 mm bleed), TA = type area. All prices given in CHF and quoted 12-month acceptance period applies. Discounts may not be combined. Confirmed
only on delivery of data to the publisher. Prices do not include 7.7% VAT.
orders allow a change of text or theme, but not a change of size.
SPECIAL PLACEMENTS AC II / ASB II
Panorama format 8 130.– Agency commission II
2nd and 4th cover page 6 500.– 15% on all advertising agreements mediated by an advertising and/or media agency
3rd cover page 5 450.– that is eligible for commission. 5% AC is granted for ad specials such as inserts,
stitched inserts, glued inserts etc.
Placement surcharges Annual sales bonus II
15% for a minimum purchase of 3 pages per year in one or more magazines published
• 15% for display adverts
by CH Regionalmedien AG.
• 15% for placement in the first half of the edition
ZEWO discount
• 15% for placement at the bottom
All ZEWO-certified customers receive a 35% discount.
• 15% for special placement
Prices do not include 7.7% VAT.
For further advertising possibilities, combinations, advertorials and sponsored content
Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport
we are at your disposal personally or under chmedia.ch. The Swiss magazine for fitness, running and endurance sportsONLINE STANDARD TYPES OF ADVERTISING
Wideboard Channel 100% SOV* 50% SOV*
per week per week SPECIAL DISCOUNTS
Run of site 1100.– 600.–
Political advertising 15 %
Desktop size 994 × 250 / 994 × 118 / 728 × 90 pixels
Culture and events 30 %
Tablet size 728 × 90 pixels
Mobile phone size 320 × 160 pixels Training and further education 15 %
Format GIF/JPEG/HTML
Charity institutions
Data weight max. 100 KB (ZEWO certified) 35 %
If all formats are available, the delivery will be multiscreen, otherwise only desktop.
Agency commission 5%
Half page ad Channel 100% SOV* 50% SOV*
per week per week
Run of site 800.– 400.–
DISCOUNTS
Size 300 × 600 pixels 5 000 3%
Format GIF/JPEG/HTML 10 000 5%
Data weight max. 100 KB
15 000 7%
20 000 9%
25 000 12 %
30 000 15 %
Multiscreen rectangle Channel 100% SOV* 50% SOV*
per week per week more than 30 000 on request
Run of site 600.– 300.–
Size 300 × 250 pixels
Format GIF/JPEG/HTML
Data weight max. 100 KB
The delivery will be multiscreen. SPECIFICATIONS
The technical specifications for online
portage banners can be found here.
Multiscreen advertorial
Reportage
Term of validity 4 weeks 100% SOV* 1 000.–
Placement Run of site
Teaser image 1000 × 666 pixels
Teaser text Title: max. 25 characters incl. blank spaces
Text: max. 150 charactes incl. blank spaces
Advertorial Header image: 2000 × 800 pixels
Images for scrolling text: 1000 × 666 pixels
Text: max. 3500 characters incl. blank spaces
Multiscreen delivery. 100% SOV correspond to approximately 30 000 teaser
ais per month (not guaranteed). *Percentage of total number of displays during
the booked term.
Newsletter Fixed price
B2C 1 500.–
B2B 1 000.–
Banner mind. 1000 × 250 pixels
Image and text Image: 600 × 300 pixels
Title: max 30 characters incl. blank spaces
Text: max. 150 characters incl. blank spaces
Multiscreen delivery. Monthly delivery of ”fit for life” newsletter.
Subscribers B2C: 8000, subscribers B2B 2600
portage
Multiscreen Publireportage
Facebook
Reportage advertising Offer S
Teaser Reportage
Guaranteed reach 5 000 persons 450.–*
Offer M
Guaranteed reach 15 000 persons 650.–*
Specifications:
If an extra image is requested, the following dimensions must be observed:
1080 × 1080 pixels
Only one tracking is possible (one URL with one UTM-tracking). The Facebook post
will be written and edited by the editors. It will be adapted to your advertorial or
prize draw. In case of a simultaneously running advertorial, the Facebook post will be
linked to it.
*The offer is only valid in combination with the booking of the website.
For further advertising possibilities, combinations, advertorials and sponsored content
Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport
we are at your disposal personally or under chmedia.ch. The Swiss magazine for fitness, running and endurance sportsTECHNICAL DATA /PRINT MATERIAL DELIVERY OF INSERTS
Guidelines print material Terms and conditions for inserts
For efficient and error-free data transfer of your print data, please note the Before making a binding commitment, two binding samples (approved for
following: production) have to be supplied to us in good time, along with a sketched
layout for glued inserts. Special designs require a test run, allowing for
File format
200 original samples.
You send us preferably only PDF X1a, X3 or X4 files. Additional information
about the PDF/X standard can be found at: www.pdfx-ready.ch Inserts/stitched inserts with third-party adverts: 20% of gross price of one
advertisement page.
Colour space
FIT for LIFE is printed using the “ISO Coated v2 300% (ECI)” colour space Delivery
profile. Please note that any colours used that do not correspond to this colour Collated, unbound, and stored on pallets, 14 days before publication at the
space will be converted by means of relative colorimetric rendering. latest, directly to:
Vogt-Schild Druck AG
Image resolution/transparencies Insert “Fit for Life” (+ no. of issue)
Images should have a resolution of 70 l/cm to ensure the highest possible Gutenbergstrasse 1
image quality. Transparent elements should first be flattened with a resolution CH-4552 Derendingen
of at least 500 l/cm.
Any costs for customs clearance/transport shall be charged to the customer.
Geometry/bleed Vogt-Schild Druck AG is only the delivery address.
In order to avoid additional costs, please ensure that the print data you pro-
Print run/delivery quantity
vide us with complies with the advertisement sizes published in the media
18 000 copies. All prices quoted are advertising costs excluding printing costs.
data. Advertisements with bleed require a bleed edge of 3 mm on all sides.
All special orders are eligible for a contract discount and commission; AC/ASB:
Delivery of print material 5% of special orders.
When the PDF is ready for printing send it to us by e-mail to: Special formats on request.
corinne.daetwiler@chmedia.ch Prices excl. 7.7% VAT.
with the following information in the subject line: magazine/issue/client/ Bookings of leaflet inserts by clients from abroad are charged including
theme/size (please do not send files of more than 20 MB by e-mail). 7.7% value added tax. Decision: Federal Tax Administration/VAT revision,
Autumn 2017.
CONTACTS
PUBLISHER ADVERTISING EDITOR-IN-CHIEF
CH Regionalmedien AG Head of Advertising Sales Administration FIT for LIFE
Postfach, 5001 Aarau Sonja Schnider Corinne Dätwiler Andreas Gonseth
Phone +41 58 200 56 50 Phone +41 58 200 56 35 Phone +41 58 200 56 16 Postfach, 5001 Aarau
www.chmedia.ch sonja.schnider@chmedia.ch corinne.daetwiler@chmedia.ch Phone +41 58 200 56 35
www.fitforlife.ch andreas.gonseth@chmedia.ch
SELECTION OF OUR MAGAZINE PORTFOLIO
Bewusst gesund leben 06-08 Das Schweizer Magazin für Fitness, Lauf- und Ausdauersport
natürlich
www.natuerlich-online.ch 6 / 2020
Preis Fr. 9.80 | Juni–August 2020
ANNEMARIE WILDEISENS
Fr. 12.50
24. Jahrgang
6 / 2020
fitforlife.ch
Schwimmen
Training für
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For further advertising possibilities, combinations, advertorials and sponsored content
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