GEN3 RADAR - Baron Weather
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GEN3 RADAR
Think Differentiation. Built to Win The most accurate weather radar available, the Baron Gen3 series provides the ultimate differentiator for your market. The third generation of Baron radar, it’s a weather tool that’s built for winning—the best live-local radar for real-time precision coverage of any weather event. With strategic tower placement, faster updates and custom scan strategies, you can see what others can’t see. Alert your audience with greater precision. Power your web and social platforms with continuously generated radar imagery. Deliver exclusive data generated by your own live radar. And be the source of weather authority in your local market. • Exclusive data you can promote on every screen—on-air, on the web and on mobile • Install in an ideal location for superior storm views over your DMA • Drive viewers to your station and digital channels • Be first to air during any breaking weather • Deliver accurate radar-based analysis and forecasting with more precision than ever before
The Benefits of Your Live-Local Radar.
With a live-local radar, you’re in control—not just in what your radar does, but where it’s
placed, and how it’s used.
Location, Location, Location
We’ll work with you to strategically place your radar in a location ideal for accurate views over your DMA.
Proper positioning of the radar means that the focus of the beam is over your local area, piercing the heart of
the storms. Even the curvature of the earth is taken into account. As the radar beam travels, it ascends. A radar
located too far from the storm can easily overshoot its target.
It’s also a great advantage to locate the radar in an area less serviced by regional NEXRAD stations. Your Gen3
system can fill any crucial gaps in radar coverage.
BEST NEXRAD
COVERAGE
BEST NEXRAD
COVERAGE
YOUR
DMA
BEST NEXRAD
COVERAGE
YOUR STATION’S
GEN3 RADAR
Control Radar, And You Control Your Weather Market Your Baron Gen3 provides easy scan control and transition to different scan modes. So when severe weather threatens, you’ve got the advantage, able to focus on the most concerning parts of the storm. Your meteorologists can configure their own scan strategies, or choose to constantly scan at the lowest elevation, delivering truly live coverage of a destructive hail core or tornado. Monetization goes further. The graphical flexibility of our Baron Lynx display easy sponsorship placement for forecasts, lifestyle weather—anything you like. And easy ad placement in the Baron white-label app gets more eyes on your advertisers, plus more exposure for your brand. Every Scan Is a Market Exclusive Baron Gen3 radars are set to deliver unrivaled performance right from Day One. That means you can use essential data products for flooding, hail and tornado debris detection, and accurately forecast areas likely to receive snow and wintry mixes versus rain. Beyond that, you’ll deliver market-leading exclusives – like the Baron Rotation Detector – that no other live-local radar can produce. Scan after scan. Moment by moment. With Baron Gen3 Radar, all you do is win.
Your Competitors Will Have Precision Envy.
Exclusive, Intelligent Data
Of course, having your own live radar means that your meteorologists can track storms and other weather in
real-time—providing the most precise storm movement and ETAs available in your market. Baron Gen3 radar
puts the most advanced broadcast weather radar in the hands of your weather team, with the added ability to
generate market-exclusive live radar data.
What that ultimately means is that you can now accurately forecast more accurate rainfall totals. The difference
between heavy rain and hail. Locations of wintry mixes, snow and rain. The presence of hail within a storm.
Or even a tornado debris cloud.
All from your own live-local radar.
Dual Pol-Ready
Dual polarization technology has changed the way meteorologists and the public view weather data. Baron
played a pivotal role in the transition, upgrading all the U.S. National Weather Service radars to dual pol.
Sampling the atmosphere in both the horizontal and vertical polarizations means that your radar provides
additional data products, and better detail for detected precipitation. So your weather team has better insight
into the actual contents of a storm, rain or winter weather system, and can tell a more accurate story about the
weather’s local impacts.
X
X
CONVENTIONAL
RADAR Y
VERTICAL WAVES
HORIZONTAL WAVES
DUAL POLARIZATION
RADAR
Superior Resolution and Accuracy
Two new technologies, in particular, make Baron Gen3 radar an even more potent force for your competitors to
reckon with. Ground clutter has historically created problems for any kind of weather radar. Exclusive to Bar-
on Gen3 radar, CLEAN-AP™ neutralizes the detrimental effects of clutter caused by buildings and mountains,
resulting in a clean, true-to-life radar display.
Another Gen3 innovation continuously and automatically calibrates your radar system. That’s important because
an uncalibrated radar can result in an inaccurate forecast.
Baron auto-calibration happens quietly behind the scenes, so you don’t have to think about it for one second.
But it’s a big deal when it comes to bringing you the best possible advantages in your weather market.
CLEAN-AP™ trademark owned by The Board of Regents of the University of Oklahoma
BEFORE
AFTER
Choose Your Weapon.
A System for Every Weather Market
When designing the Baron Gen3 series, we developed streamlined packages to make selection of a broadcast
radar easier and more efficient. The information below can help begin that conversation.
All Systems Feature:
• Live radar updates of fast-moving storm cells
• Dual polarization-ready
• Full command and control, giving meteorologists power over scanning elevation, rotation rate,
volume scans and more
• Built-in test equipment for continuous automated fault monitoring
• Renowned Baron support, 24/7/365
GEN3-350CM-DP
An All-Star System with Year-Round Performance
Specifications Benefit
An ideal balance of price and performance,
Transmitter Power 350,000 Watt (350 kW)
our 350kW magnetron system is an excellent
and Type Magnetron
year-round performer in all types of weather.
C-band sensitivity means you can see lighter
Frequency C-Band (5.4 to 5.7 GHz) precipitation, including snow, with more
precision.
The smaller antenna size needed for C-band
Dish Size / Radome Size 4.3 meter / 5.5 meter
radar results in lower infrastructure costs.
Minimum Range Resolution 25 meters (250 m nominal) View storms in great detail.
Up to 8000 range bins More range bins means more detail along the
Maximum Range Bins
(2000 nominal) radar’s transmission beam.
Dissect a storm into smaller pieces for
Beam Width ≤ 1.0°
enhanced detail and accuracy.
Customize your radar’s transmission to suit
Pulse Repetition Frequency Selectable up to 4 pulse
different types of weather, ensuring best
(nominal) widths
possible accuracy in all scenarios.
GEN3-1000CK-DP
A Promotional Powerhouse
Specifications Benefit
Megawatt transmission delivers improved
range, so you can see lighter rain, snow or
wintry mixes further out and in greater detail.
More watts per channel delivers enhanced
dual-pol analysis.
Transmitter Power 1,000,000 Watt (1 MW)
and Type Klystron
The super-clean and stable klystron
transmitter means you get superior velocity
(wind) data and ground clutter suppression,
while maintaining a longer operational
lifespan on average.
C-band sensitivity means you can see lighter
Frequency C-Band (5600 to 5650 MHz) precipitation, including snow, with more
precision.
The smaller antenna size needed for C-band
Dish Size / Radome Size 4.3 meter / 5.5 meter
radar results in lower infrastructure costs.
Minimum Range Resolution 25 meters (250 m nominal) View storms in great detail.
Up to 8000 range bins More range bins means more detail along the
Maximum Range Bins
(2000 nominal) radar’s transmission beam.
Dissect a storm into smaller pieces for
Beam Width ≤ 1.0°
enhanced detail and accuracy.
Customize your radar’s transmission to suit
Pulse Repetition Frequency Selectable up to 4 pulse
different types of weather, ensuring best
(nominal) widths
possible accuracy in all scenarios.
The Critical Link to Your Live Radar. Baron Lynx Baron Lynx is the display connection to your Baron Gen3 radar, and the critical weather intelligence it produces. More than that, it can power your weathercast through all your daily coverage, with powerful graphics capabilities and a refreshingly easy-to-use interface. With Lynx, you can track storms from live radar and NEXRAD. Display value-added data for more in-depth analysis. Look at forecast models, including the new Baron Model, and provide a complete, well-rounded presentation, all from a single system. Lynx and your Baron radar, used in tandem with volumetric data from regional NEXRAD radars, allows you to showcase unparalleled, market-winning coverage during widespread weather events. Lynx also makes it easy to connect to audiences via social media, with easy export of weather content to Facebook and Twitter. So not only is Lynx easy to use, it delivers your weather brand to more screens, quickly and easily.
Let’s Get Digital.
The Baron Weather App
The white-label Baron weather app is the extension of your weather brand into your audience’s daily lives
away from the TV. In addition to showcasing your live radar in full resolution, it provides current conditions,
daily forecasts, blogs, social feeds, and more; even your 7-day forecast can be customized to match your
on-air product.
If it’s good content, deliver it. The app makes it easy. We also offer a full-fledged weather widget that showcases
sponsor-rich content and radar imagery on your website.
• CUSTOMIZED BRANDING
• FULL-RESOLUTION LIVE
RADAR AND WEATHER
DATA DISPLAY
• SPONSORSHIP
OPPORTUNITIESCritical Weather Intelligence
Around the Clock.
No matter your market size or typical weather, Baron provides accurate, reliable broadcast tools that empower your
weather team and keep your audience safe and informed. Backed by our 24/7 operations center and staff of degreed
meteorologists, you can trust that we’ve got your back during any weather event.
Accurate. Powerful. Reliable. Every day and every season, critical weather intelligence is at your command.
baronweather.com | sales@baronweather.com | (256) 881-8811
Baron, the Baron logo, Critical Weather Intelligence and Baron Lynx are registered trademarks of Baron
Services, Inc. All other trademarks are property of their respective owners. The information in this
publication is accurate as of its publication date; such information is subject to change without notice.
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