For the café, coffee shop & food-to-go sector - Lunch!
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Get back to business at the definitive event
for the café, coffee shop & food-to-go sector
CO-LOCATED WITH:
Great things are worth waiting for and I have no doubt
‘‘ that lunch! 2021 will be worth the wait!...lunch! will be
back bigger, better and even more awesome than before.”
SHEREEN RITCHIE, MD, LEON UK
23-24 SEPTEMBER 2021 | ExCeL LONDON
lunch! is back!
The only trade show
dedicated to food-to-go
KEY FACTS
Following our biggest and best show yet, and after phenomenal
feedback from senior buyers and exhibitors alike, excitement is
growing for our much-anticipated show on 23-24 September
2021 at ExCeL London. lunch! is the only trade show from lunch! 2019 lunch! 2019 was by far
the best one yet. We’re
completely focused on the UK’s lucrative food-to-go sector. It’s pleased to support the
The quality of buyer was exceptional. One in five only trade show
the two days each year the sector gets together for innovative visitors report a corporate spend of over £5m. dedicated to the best,
product launches, FREE world-class seminars, networking and to While 15% are responsible for £10m-plus budgets most innovative sector
do business.
Over 6700 buyers attended the definitive show in the food industry.”
lunch! prides itself on attracting a quality buying audience from for the food-to-go sector GUY MEAKIN, FOOD & COFFEE
DIRECTOR, PRET A MANGER
the largest café, coffee shop & food-to-go operators such as 15% increase in buyers since we moved
Pret A Manger, Starbucks, Greggs, LEON, Costa, itsu, Caffè to ExCeL
Nero, Tesco, Sainsbury’s, M&S, Compass, Sodexo and SSP as A record number of exhibitors rebooked stands
well as independent coffee shops and cafés. With 400 suppliers for lunch!
and in excess of 6800 buyers expected, lunch! 2021 is the show
to find innovative, new and exciting products, like yours. lunch! Following our best show yet, lunch! 2021 is
selling out at its quickest ever rate
is the essential trade show for anyone wishing to do business in
this vibrant and lucrative sector. We look forward to working
with you, welcoming you, and showing you why more than ever
before, everyone loves lunch!
lunch! 2021 will take place alongside Casual Dining & lunch! is a
Commercial Kitchen giving you even more opportunities to do must for anyone
working in food-
business when you need it most.
to-go; a great
platform
to discover new
products, the
latest trends and
meet potential
new suppliers.”
JAMES KIDMAN,
HEAD OF FOOD, CRUSSH
Do business with key
buyers at lunch! 2021
WHO EXHIBITS? WHO VISITS?
Bakery products including Food-to-go chains
cakes & pastries
Coffee, tea & hot drinks
Coffee shops EXHIBITORS AT THE 2019 SHOW
Cafés
Sandwich & food ingredients did business with key buyers from...
Supermarkets
Crisps & snacks
Sandwich shops COFFEE SHOPS
Confectionery
Contract caterers 200 Degrees Coffee | AMT Coffee | Black Sheep Coffee | Caffè Nero | Coffee
Juice, smoothies & soft drinks Republic | Coffee#1 | Costa Coffee | FCB Coffee | The Gentlemen Baristas | Harris
Delis + Hoole | Krispy Kreme | Ole & Steen | Press Coffee & Co | Puccino’s Worldwide |
Salads
Airlines & travel catering Starbucks | Wayne’s Coffee | and thousands of quality independents!
Speciality breads
Alcohol Attractions FOOD-TO-GO MULTIPLES/CAFÉS
Packaging Wholesalers Abokado | Benugo | Burger King | Chilango | Chozen | Cojean | Crussh | EAT. |
Friska | GAIL’s Bakery | Greggs | HOP Vietnamese | itsu | LEON | Nusa Kitchen |
Equipment including coffee Distributors
PAUL | POD | Pret A Manger | Pure | Roadchef | Tortilla | West Cornwall Pasty Co
machines, blenders & ovens and thousands of quality | and thousands of quality independents!
Ovens, freezers, panini grills, independents
juicers SUPERMARKETS/RETAIL
Information technology including Aldi | Boots | BP | Co-op | Debenhams | Fortnum & Mason | Harrods |
EPOS & online ordering systems Harvey Nichols | Holland & Barrett | John Lewis | Lidl | Marks & Spencer |
McColl’s Retail Group | Morrison’s | Ocado | Planet Organic | Sainsbury’s |
Interior design Selfridges | Spar | Superdrug | Tesco | WH Smith Ltd | Waitrose | and more!
Signage
LEISURE
Furniture
Ambassador Theatre Group | Bourne Leisure | Center Parcs | Curzon Cinemas |
David Lloyd Clubs | Dobbies Garden Centres | Drayton Manor Theme Park |
Hollywood Bowl | LEGOLAND Windsor | Longleat Enterprises | National
Theatre | Nuffield Health | Picturehouse Cinemas | and more!
CONTRACT CATERERS, TRAVEL AND MANY MORE...
Aramark | Alpha LSG | Bartlett Mitchell | Baxterstorey | Brakes | Bidfood |
Booker | CH&Co Group | Compass Group | Condor Ferries | Costco Wholesale |
easyjet | Elior | En Route International | Eurest | Eurostar | Gategroup | Gather
& Gather | Greencore | Hilton | ISS | P&O Ferries | Rail Gourmet UK | Sodexo |
SSP | Virgin Trains | Welcome Break | and hundreds of senior buyers from
schools, universities and local authorities.
Visit us online at www.lunchshow.co.uk
World-class keynotes
Alongside our leading food-to-go trade exhibition are three
FREE Keynote seminar theatres that feature a host of world-
class speakers. In the last few years alone we have had keynotes
delivered by senior directors from Pret A Manger, Starbucks,
Caffè Nero, Greggs, Costa, EAT., Subway, LEON, Tossed and
M&S, amongst many other thought leaders and industry
experts who give their time to connect with their peers at the
only trade show dedicated to their sector.
The Coffee Shop Keynotes Theatre
Coffee is big business at lunch! as coffee shops are a huge and growing part of the food-to-go sector. Every
year lunch! enjoys unrivalled support from both multi-site and independent coffee shops both in terms of
visiting the show and being a key part of the FREE Keynote programme. To show our commitment to this
substantial audience we launched a third FREE theatre at lunch! 2019 to great acclaim. There was standing Hannah Squirrell,
room only for the world-class content from, and for coffee shop operators of all sizes. Customer & Marketing
Director, Greggs
SPEAKERS ACROSS OUR THREE KEYNOTE THEATRES INCLUDED:
Will Stratton-Morris, CEO, Caffè Nero Josh Brown, Commercial Director &
Head of Coffee, Harris & Hoole
Guy Meakin, UK Food & Coffee Director,
Pret A Manger Jonathan Jowett, Corporate Affairs
The quality of Director, Greggs
visitors at lunch! Hannah Squirrell, Customer &
Marketing Director, Greggs Ollie Rosevear, Head of Environment,
was exceptional. Costa Coffee
This was our best Marta Pogroszewska, MD, GAIL’s Bakery
David Stanley, Executive Chef, BP
show to date with Edward Bentley, Co-Founder & International (Aramark)
so much genuine Co-CEO, Pure
Martyn Clover, Head of Food, Tortilla
interest from Maurice Abboudi, Executive Director,
K10 James Kidman, Head of Food, Crussh
the food-to-go
sector. Booking a Scott Macdonald, MD, Sourced Market Natasha Wilmans, UK Operations
Director, Ole & Steen
stand at lunch! Nicola Morris, MD - corporate services,
Katie Lister, Marketing Director,
was a no-brainer!” Sodexo
Chilango
AMANDA GROVE, MARKETING
Matt Cundrick, Head of Convenience
MANAGER, MAGRINI LTD Paul Hopper, Founder & Co-MD at HOP
Format & FTG, McColl’s
Vietnamese
Shereen Ritchie, Operations Director,
Henry Ayers & Edward Parkes,
LEON Founders, The Gentlemen Baristas
What are buyers looking
Over
to source at lunch!?
The facts that 6700
visitors
FOOD & DRINK PRODUCTS
Bakery
Crisps & Snacks
%
50%
46%
Food Ingredients 44%
lead to business Chocolate & Confectionery
Juices & Soft Drinks
44%
42%
390
Dairy 34%
Key facts from lunch! 2019 Tea/Coffee & Hot Beverages 39%
Alcoholic Beverages 22%
100%
30%
of exhibitors increased their brand & Exhibitors Fresh Fruit & Vegetables
Smoothies 30%
company awareness to buyers
Pre-Packed Food 32%
98% of buyers were looking to discover new products Soups, Sauces & Dressings
Ice-Cream
31%
25%
94%
Meat, Poultry & Seafood 24%
of exhibitors said they achieved their
NON-FOOD PRODUCTS %
objective of meeting new customers If you only go to one Packaging 36%
93%
food trade show each Coffee Machines / Equipment 21%
of visitors will recommend visiting lunch! to year, make it lunch!.
their colleagues Kitchen Equipment 21%
For networking, 19%
85%
Private Label
of visitors authorise or influence purchases
trends and innovation Refrigeration, Display Cabinets & Equipment 19%
no other show comes Juice Machines 15%
39%
close.” Epos/Cash Registers/Technology 15%
of visitors had an annual spend of over £500,000 SIMON GIBBS, FOOD DEVELOPER UK, Shop Design/Interior Design 14%
(15% of which have £10m+ budgets) STARBUCKS COFFEE UK
Signage 13%
Tableware 12%
Furniture 11%
Workwear 10%
Vending Machines 11%
START UP ZONE
Be part of the success! The Start Up Zone is aimed at enterprising, newly formed
companies looking to access the lucrative food-to-go
Access the entire market all in one place. In just two days you can: industry. If you are a new company that has been in
business for less than 12 months we
Take orders and close long term deals could help you get your products to
Meet and sell to new customers market. There are just 34 stands
Catch up with existing clients and re-establish relationships available in the Start Up Zone so do
Showcase your products to thousands of senior buyers not miss this opportunity to put your
company in front of more than £2.5bn
Introduce your products to new and profitable sectors
worth of spending power at lunch!
Launch new products to a captive, relevant and responsive audience
Increase brand awareness while showing commitment to the sector
Research your marketplace 2021 STAND RATES All prices +VAT
Generate trade and consumer press coverage Stand Package Cost per square metre:
Get extra value as buyers use the Show Guide long after the show Shell scheme £462
Space only £448
Start Up Zone* stands £1149 for 2mx1m shell scheme
‘‘
The lunch! team smash it out the park yet again, each
year keeps getting better! Another inspiring year *Terms and conditions apply.
meeting fantastic innovative suppliers. It’s locked in the
diary for next year!” Costs are all-inclusive and include: Shell scheme Space only
MATT CUNDRICK, HEAD OF CONVENIENCE FORMAT & FTG, MCCOLL'S RETAIL GROUP Booth/stand build with walls
Lighting
Name board with stand number
Show guide entry
Cleaning of stand
Registration & administration costs
Marketing support
Stands over 9m2 receive a free enhanced entry in the show guide and online
CONTACT Chris Brazier, Group Event Director
T: 07949 119871 E: cbrazier@divcom.co.uk
Be part of the success
Visit us online at www.lunchshow.co.uk
CO-LOCATED WITH:
23-24 SEPTEMBER 2021 | ExCeL LONDON
Organised by
Supported by
Ground Floor, The Brinell Building, 30 Station Street, Brighton BN1 4RB
Email: alindsell@divcom.co.uk www.lunchshow.co.uk
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