FALL '20 WORKBOOK EUROPE - REDCART
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Fall ‘20 Workbook Europe
We are Hydro Flask. We are Hydro Flask. Whatever adventure you’re planning, we’re in. From afternoons at the swimming hole to your favorite hike. From morning meetings to sunsets in the park. We’ll bring fuel worthy of the moment: wickedly hot coffee, just-out-of-the-cooler cold beverages or water that stays icy cold for hours. All the science. All the heart behind our team’s mantra: “Saving the world from lukewarm.” Every hour of design that goes into each Hydro Flask® product we make—it’s all for one thing: to be part of the moments that make life more exciting. Today is wide open. And we’re up for anything. Let’s Go!™ 2 | Fall 2020 Workbook Europe
Contents
HARD GOODS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
What’s new in Fall 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Fall ‘20 Product Colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Fall ‘20 Visual Line Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Hydration. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
8
Standard Mouth. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Wide Mouth. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Kids. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Large Volume. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Tumblers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
10
11
Coffee . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Beer / Wine / Spirits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12
12
Trail Series™. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .13
13
Food. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
14
Accessories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16
SOFT GOODS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18
What’s new in Fall 2020 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Fall ‘20 Product Colors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
Fall ‘20 Visual Line Plan. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21
Kids Insulated Lunch Box. . . . . . . . . . . . . . . . . . . . . . . . . 23
23
24
Soft Coolers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24
26
Insulated Lunch Box. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26
Ice Pack. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27
27
Hydration Pack. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28
28
Confidential | 3
Hard Goods Our Hard Goods Collection features our expansive line of TempShield® vacuum insulated stainless steel products and a wide array of compatible accessories to match. Our popular Bottles, Tumblers and Oasis deliver portable refreshment for any adventure. And our new Insulated Food Jars let you enjoy your favorite meal at just the right temperature, hours after you pack it. Keep your favorite drinks and meals cold or hot, hour after hour. Anywhere. Anytime. 4 | Fall 2020 Workbook Europe
What’s new in
Fall 2020
Introducing the Insulated Food Jar.
Our new Fall ‘20 Hard Goods are created with the same high-
performance expectations that we have for our whole Hydro Flask line.
Our Insulated Food Jars deliver long-lasting temperature retention - and
that’s just the beginning. We made each jar easy to open, durable and
better than any other food jar we’ve ever used. Insulated Food Jar
(page 14)
Confidential | 5
Fall ‘20 Product Colors
Black White Stone Cobalt Pacific Olive Watermelon Fog Hibiscus Sunflower Spearmint
Temperature Taste Transport
Hydro Flask TempShield® is our double wall, All of our bottles are made with Thanks to our
Difference
vacuum insulated technology that 18/8 pro-grade stainless steel—a proprietary Color Last™
guards the temperature of any drink. metal recognized for its strength powder coat, your
It also guarantees no condensation and purity. It also protects against bottle stays slip-free
or heat transfer to the outside of the flavor transfer, ensuring today’s and dishwasher safe,
bottle, ever. Cold stays ice cold and latte won’t taste like yesterday’s making it easy to go
hot stays steaming hot for hours. lemonade. wherever you do.
6 | Fall 2020 Workbook Europe
gng
‘21‘21 Unavailable
Unavailable
Unavailable
Unavailable
Unavailable
Unavailable
atat
thisat
this
at
this
time
this
time
attime
at
this
time
this
time
time T16 T16 T16 T16 T16 T16
Fall ‘20 Visual Line Plan
S21ST
S21SX
S18SX S24SX
S21ST
S21SX
S18SX S24SX
Fall 2020 Visual Line Plan / Hard Goods / EMEA
W12SSWB
S21SX
S21ST S18SX
S21ST
S24SX
W12SSWB
W20TS S21SX
S24SX
W12SSWB
S18SX
W20TS
W32TS S21ST
W12SSWB
S21SX
W20TS
W32TS
W32SW S24SX
S21ST
W20TS
W32TS
W32SW
W40TSW12SSWB
S24SX
W32TS
W32SW
W40TS
W64TS
W20TS
W12SSWB
W32SW
W40TS
W64TS
W32TS
W20TS BC64
W40TSW64TS
W32TS
W32SW
BC64 W64TS BC128
W32SW
W40TS
BC64 BC128
BC64
W40TS
W12CX
W64TS BC128W12CX
W16CX
W64TS BC128
BC64 W16CX
W12CX
W20CX BC64
W12CX
W20CX
W16CX
M12 BC128 W16CX
W20CX
M12 BC128
T16W12CX
W20CX
M12 T16
TSL
W16CX
W12CX
M12 T16
TSL
W20CX
TXL
W16CX T16TSL
TXL
M12
W20CX
K12 TSL TXL
K12
M12
G64 T16 TXLK12G64 TSL
V25
T16 K12 G64 V10
V25
TSL
TXL G64 V10
R10
V25 K12
TXL V25
V10
R10F12K12
G64 V10
R10F12
F18 G64V25R10 F18
F12 V10V25
21 Titanium
F12
F18 R10
V10
2124
Titanium
F18
Lightweight R10
21
F12
24
32Titanium
Lightweight 2132
F18
Titanium
24
F12
Lightweight
Lightweight 24
32F18
Lightweight
Lightweight
W32FS 21 Titanium
32 Lightweight
W32FS
S12SX 24
Fall 2020 Visual L
21 Lightweight
Titanium
W12TS
W32FS
S12SX 3224
Lightweight
Lightweight
W32FS
W16TS
W12TS
Fall 2020 Visual L
S12SX 32 Lightweight
W24TS
W16TS
W12TS
S12SX W32FS
W24TS
W12TS
W16TS S12SX
W32FS
W16TS
W24TS W12TS
W24TS
S12SX
HYDRATION COFFEE DRINKWARE SPIRITS FOOD ULTRA
ULTRA LIGHTWEIGHT
LIGHTWEIGHT LIGHTWEIGHT
LIGHTWEIGHT
ULTRA LIGHTWEIGHT LIGHTWEIGHT
NEW NEW NEW
Fall
l ‘20‘20
)
S21SX
S18SX
S12SX
(APAC only)
S12SX S18SX
S21ST
S21SX
S18SX
(APAC only)
S18SX
S18SX
S18SX S21SX
S24SX
S21ST
S21SX
S18SX S21SX
S18SX S18SX S21SX
S21SX S21ST
S24SX
S12SX
W12SSWB
S21SX
S21ST S21ST
S21SX S21SX S21ST
(APAC only)
S21ST
S12SX S24SX
S18SX
S21ST
S24SX
W12SSWB
W20TS S24SX
S21ST S21ST S24SX
(APAC only)
S24SX
18 oz 21 oz
S21SXW32TSW12SSWB
S24SX
W12SSWB
S18SX
W20TS W12SSWB
S24SX S24SX W12SSWB
W12SSWB
W12SSWB
S21ST
21 oz
W12SSWB
S21SX
W20TS
W32TS W20TS
W32SWW20TS
S24SX
W12SSWBW20TS
W20TS
24 oz
S21ST
W20TS
W32TS W32TS
W32SW W32TS
W40TS
W12SSWB
W20TS W20TS W32TS
S24SXW32TS
W32TS
12 oz
W32SW
W32TS W32TS
W32SW
W40TS W32SW
W64TS
W20TS
W12SSWB
W32SW
W32SW
20 oz
W32SW
W40TS W32FS
W64TS
W32SWW32SW W32FS
W32FSBC64
W32TS
W20TS W32FS
32 oz
W40TSW64TS
W32FS W32FS
W40TS
W40TS
BC64W40TS
W32TS
W32SW
W40TS 40 oz
W64TS
W64TS BC128
W40TS W40TS
W64TS W64TS
W32SW
W40TS
BC64
W64TS 64 oz
BC128
W64TS W64TS
W64TS BC64
BC64
W40TS
W12CX BC64 BC64
BC128W12CX
BC64
W16CX
128 oz
W64TS BC128
BC64 BC64
BC128
BC64 W16CX
W12CX
W20CXBC128 BC64
BC128
BC128
12 oz
W12CX
W20CX
W16CX
BC128 BC128
W12CX
W12CX
M12 BC128
W12CX
W12CXBC128
16 oz
W16CX
W20CX
M12 W16CX
W16CX
T16
W12CX
W12CX W12CX W16CX
W16CX
12 oz
W20CX
M12 W20CX
W20CX
T16
TSL
W16CX
W16CX W16CX W20CX
W20CX T16
W12CX
M12 M12
TSL
W20CX W20CX M12
M12
W16CXM12 T16TSL
16 oz
W20CX
TXL
M12 M12
K12 T16T16
22 oz
TXL
M12
W20CX
T16T16
T16
12 oz
TSL
T16
TXL
K12
M12TSLTSL
G64 T16
TSLTSL
TSLK12G64 TXL
64 oz
TXL
TSL
TXL
TSL
V25
T16
TXLTXL
TXL G64 V10
K12
TXL
K12
V25K12
TSL
TXL
K12K12
K12
25 oz K12G6410V10
oz
R10
V25 K12
TXL
G64
G64
G64
G64 G64V25
G64
V10
12 oz
R10 RF12V25
K12
G64V25 V10
V25
V25
V25RF12V10
R10
V25 V10
V10V25R10
20 oz
RF20
G64
V10
V10 RF12R10
V10
R10
RF20V10V25R10
28 oz
RF28
R10R10
F12
RF12 RF20
R10
F12
R10
RF28
V10
F12F12
F12 RF20
F12
F18F18 RF12F18 2124
21 Titanium
RF28
R10
F18F18 F18 21
21 oz
21 21
oz
Titanium
RF28 Titanium
Titanium
Lightweight
21 21
RF12 2121
RF20
Titanium
Titanium
Titanium
24 24
24 oz
24 24
32Titanium Lightweight
oz
Lightweight
21 Titanium 24 24
Lightweight
RF20
213224Lightweight
RF28Lightweight
Titanium
24
Lightweight
32 32
Lightweight
Lightweight
24 Lightweight
32 32 32
32 oz
Lightweight
Lightweight
2432RF28
oz
Lightweight
W12TS
32 Lightweight
Lightweight
Lightweight
Lightweight
21 Titanium
32 Lightweight
W16TS
32
W12TS
Lightweight 24 S12SX
S12SX S12SX
21W24TS
W16TS
Lightweight
Titanium
W12TS
S12SX
32W12TS
W12TS
W24TS
24
W12TS W12TS W16TS
Lightweight
W16TS
Lightweight
S12SX S12SX W12TS
W16TS
W16TS
32
W24TS W16TSW12
Lightweight
W12TS W12TS W16TS
W2
WW
W16TS W16TS W2W
Titanium Wide Mouth Wide Mouth
Standard Standard Standard Standard Wide Wide Wide Wide Wide BC64 Oasis Wide Wide Coffee Tumbler TumblerT16T16 CoolerTSLTSL Growler Wine Wine Insulated Insulated Insulated Titanium
S18SX
S18SX S18SX S21SX
S21SX S21SX S21ST
S21ST S21ST S24SX
S24SX S24SX
Mouth
W12SSWB
W12SSWB
W12SSWBW20TS
Mouth
W20TS W20TS W32TS
Mouth
W32TS W32TS
Mouth
W32SW
W32SWW32SW
Mouth
W32FS
W32FS W32FS
Mouth
W40TS
W40TS W40TS
Mouth
W64TS
W64TS W64TS
Mouth Mouth
BC64 BC64 BC128
BC128 BC128
Mouth
W12CX
W12CX W12CX W16CX
Mouth
W16CX W16CX W20CX
Mug
W20CX W20CX M12
M12 M12 T16
Cup
TSL TXLTXL TXL K12K12
Bottle
K12 G64
G64
Tumbler
G64 V25
Food Jar
V25 V25 V10
V10
Food Jar
V10 R10R10 R10
Food Jar
F12F12 F12 F18F18 F18 21 21 oz21 Titanium 24Wide
21Ultra
Titanium
Titanium
Ultra 24
24
Mouth
Lightweightoz
Lightweight
Lightweight
Lightweight
24 Lightweight
32 32
Wide
32
Lightweight
Lightweight
32
Mouth
oz
Lightweight
Lightweight
Lightweight
S12SX
S12SX S12SX W12TS
W12TS W12TS W16TS
W16TS W16TS W2W
Lightweight
(Sport Cap) (Kids) Flex Sip Flex Sip Lightweight
Titanium Wide Mouth Wide Mouth
Standard
Standard
Ultra Lightweight Lightweight
Mouth
Mouth
Lightweight
Standard
Black Titanium Mouth
Titanium
White Titanium
Obsidian
Obsidian
Stone Obsidian
Slate
Slate
Cobalt Slate
Clay
Clay
Pacific Clay
Olive
Watermelon
gng
‘20‘20 Fog
Hibiscus
Sunflower
S21ST
S21SX
S18SX S24SX
S21ST
S21SX
S18SX S24SX
W12SSWB
S21SX
S21ST Spearmint
S18SX
S21ST
S24SX
W12SSWB
W20TS
S21SX
S24SX
W12SSWB
S18SX
W20TS
W32TS S21ST
W12SSWB
S21SX
W20TS
W32TS
W32SW S24SX
S21ST
W20TS
W32TS
W32SW
W40TSW12SSWB
S24SX
W32TS
W32SW
W40TS
W64TS
W20TS
W12SSWB
W32SW
W40TS
W64TS
W32TS
W20TS BC64
W40TSW64TS
W32TS
W32SW
BC64 W64TS BC128
W32SW
W40TS
BC64 BC128
BC64
W40TS
W12CX
W64TS BC128W12CX
W16CX
W64TS BC128
BC64 W16CX
W12CX
W20CX BC64
W12CX
W20CX
W16CX
M12 BC128 W16CX
W20CX
M12 BC128
T16W12CX
W20CX
M12 T16
TSL
W16CX
W12CX
M12 T16
TSL
W20CX
TXL
W16CX T16TSL
TXL
M12
W20CX
K12 TSL TXL
K12
M12
G64 T16 TXLK12G64 TSL
V25
T16 K12 G64 V10
V25
TSL
TXL G64 V10
R10
V25 K12
TXL V25
V10
R10F12K12
G64 V10
R10F12
F18 G64V25R10 F18
F12 V10V25
21 Titanium
F12
F18 R10
V10
2124
Titanium
F18
Lightweight R10
21
F12
24
32Titanium
Lightweight 2132
F18
Titanium
24
F12
Lightweight
Lightweight 24
32F18
Lightweight
Lightweight
W32FS 21 Titanium
32 Lightweight
W32FS
S12SX 24 21 Lightweight
Titanium
W12TS
W32FS
S12SX 3224
Lightweight
Lightweight
W32FS
W16TS
W12TS
S12SX 32 Lightweight
W24TS
W16TS
W12TS
S12SX W32FS
W24TS
W12TS
W16TS S12SX
W32FS
W16TS
W24TS W12TS
W24TS
S12SX
ACCESSORIES: CAPS & LIDS OTHER ACCESSORIES
Flex Sport Flex Straw Flex Sip Wine Lid Tumbler Press-In Flex Flex Bottle Straw & Lid
Cap Cap Cap Lid Lid 10 oz Lid Straw Lid Boot Boot Brush Cleaning
Standard Standard Wide Wide Mouth Wide Mouth 16 & 22 oz Medium Small Medium One Size Set
Mouth Mouth Mouth
One Size
Black Black
Fall
l ‘19‘19 Stone
Pacific
Stone
Pacific
Watermelon Watermelon
S21ST
S21X
S18SX S24SX
S21ST
S18SX
S21X S12SWBB
S24SX
S21ST
S21X
Sunflower
S12SWBB
S18SX
W18TS
S24SX
S21ST S21X
S24SX
W18TS
S12SWBB
W32TS
S18SX S21ST
S12SWBB
W18TS
W32TS
S21X
W32SW S24SX
W18TS
S21ST
W32TS
W32SW
W40TSS12SWBB
S24SX
W32TSW32SW
W40TS
W64TS
W18TS
S12SWBB
W32SW
W40TS
W64TS
W32TS
W18TS BC64
W40TS
W64TS
W32TS
W32SW
BC64 W64TS BC128
W32SW
W40TS
BC64 BC128
BC64
W40TS
W12FP
W64TS BC128
W12FP
W16FP
W64TS BC128
BC64 W12FP
W16FP
W20FP BC64
W12FP
W20FP
W16FP
M12 BC128 W16FP
W20FP
M12 BC128
T16
W12FP
W20FP
M12 T16
TSL
W16FP
W12FP
M12 T16
TSL
W20FP
TXL
Sunflower
W16FPT16TSL
TXL
W20FP
M12
K12 TSL TXL
K12
M12
G64 T16 TXL
K12G64 TSL
V25
T16 K12 G64 V10
V25
TSL
TXL G64 V10
V25
R10K12
TXL V25
V10
R10F12K12
G64 V10
R10
F12
F18 G64V25R10F18
F12 V10V25F12
F18 R10
V10
S12SX
F18 W12TS
R10
F12
S12SX W16TS
W12TS
F18
S12SX
F12 W16TS
W12TS
S12SX
F18 W16TS
W12TS S12SX
W16TS W12TS
S12SX W16TS
W12TS W16TS
Confidential | 7
Hydration
Standard Mouth Wide Mouth
The Standard Mouth bottle is ideal for sipping, while still The Wide Mouth bottle delivers full-on refreshment for any
accommodating ice cubes. Featuring the insulated Flex Cap, adventure. Featuring the insulated Flex Cap, designed for ultimate
designed for ultimate portability and comfort. portability and comfort.
Features: Features:
• TempShield® Double Wall Vacuum Insulation • TempShield® Double Wall Vacuum Insulation
• Fits Most Backpacks and Car Cupholders • 18/8 Pro-Grade Stainless Steel
• 18/8 Pro-Grade Stainless Steel • BPA-Free
• BPA-Free • Color Last™ Powder Coat
• Color Last™ Powder Coat • Lifetime Warranty
• Lifetime Warranty
Product
Product
18 oz 21 oz 21 oz 24 oz 20 oz 32 oz 40 oz 64 oz
Standard Standard Standard Standard Wide Mouth Wide Mouth Wide Mouth Wide Mouth
Mouth Mouth Mouth Mouth
(Sport Cap)
Black Black
White White
Stone Stone
Cobalt Cobalt
Pacific Pacific
Colors
Olive Olive
Watermelon Watermelon
Fog Fog
Hibiscus Hibiscus
Colors
Sunflower Sunflower
Spearmint Spearmint
Volume (ml/oz) 532 / 18 621 / 21 621 / 21 709 / 24 Volume (ml/oz) 532 / 18 946 / 32 1180 / 40 1900 / 64
Specs
Specs
Weight (g/oz) 320 / 11.2 340 / 11.9 320 / 11.2 375 / 13.1 Weight (g/oz) 325 / 11.4 475 / 16.6 500 / 17.6 905 / 31.9
Case Qty 24 24 24 24 Case Qty 24 24 24 12
Works With
Works With
(work with all above products) (work with all above products)
Sport Cap Standard Mouth Wide Mouth Wide Mouth Wide Mouth
Flex Cap Straw Lid Flex Sip Lid Flex Cap
8 | Fall 2020 Workbook Europe
Hydration
Kids Large Volume
Just the right size for little hands, our Hydro Flask for kids is made Our easy-to-carry insulated Oasis lets you bring more than enough
with the same stainless steel and double wall vacuum insulation as ice cold lemonade or piping hot chocolate for everyone.
our larger bottles.
Features:
Features: • TempShield® Double Wall Vacuum Insulation
• TempShield® Double Wall Vacuum Insulation • Two Integrated Lids
• Silicone Flex Boot for Added Protection and Traction on Slippery • Base Designed for Easy Grab/Pour
Surfaces
• 18/8 Pro-Grade Stainless Steel
• Easy to Clean
• BPA-Free
• Easy Sip Straw Lid
• Color Last™ Powder Coat
• 18/8 Pro-Grade Stainless Steel
• Lifetime Warranty
• BPA-Free
• Color Last™ Powder Coat
• Lifetime Warranty
Product
Product
12 oz 128 oz
Wide Mouth Oasis
(Kids)
Black
Pacific
White
Olive NEW COLOR
Colors
Stone
Fog NEW COLOR
Cobalt
Hibiscus NEW COLOR
Pacific
Colors
Volume Olive
(ml/oz) 254 / 12
Watermelon
Specs
Weight
(g/oz) 274.4 / 9.68 Fog
Case Qty 24 Hibiscus
Sunflower
Works With
Spearmint
Wide Mouth Wide Mouth
Volume (ml/oz) 3790 / 128
Specs
Flex Cap Flex Sip Lid
Weight (g/lb) 2250 / 4.96
Case Qty 6
Confidential | 9
Drinkware
Tumblers
Featuring 16 and 22 ounce sizes, our TempShield® vacuum insulated
stainless steel Tumblers provide long-lasting, on-the-go refreshment.
Features:
• TempShield® Double Wall Vacuum Insulation
• Narrow Design for Comfortable Hold
• Splash-Proof Lid for Easy Transport
• 18/8 Pro-Grade Stainless Steel
• BPA-Free
• Color Last™ Powder Coat
• Lifetime Warranty
Product
16 oz 22 oz
Tumbler Tumbler
Black
White
Stone
Cobalt
Pacific
Colors
Olive
Watermelon
Fog
Hibiscus
Sunflower
Spearmint
Volume
(ml/oz) 473 / 16 650 / 22
Specs
Weight
(g/oz) 256 / 9.12 345 / 12.1
Case Qty 24 24
Works With
Press-In Press-In
Straw Lid Straw Lid
Medium Medium
10 | Fall 2020 Workbook EuropeCoffee
Coffee
Our 12 and 16 ounce bottles with Flex Sip™ Lid align with the sizes at
your favorite coffee and tea shops, and the 12 ounce Mug provides an
immersive drinking experience anywhere.
Features:
• TempShield® Double Wall Vacuum Insulation
• Fits Most Backpacks and Car Cupholders (Excluding Coffee Mug)
• 18/8 Pro-Grade Stainless Steel
• Color Last™ Powder Coat (Excluding Coffee Mug)
• BPA-Free
• Lifetime Warranty
Product
12 oz 16 oz 12 oz
Wide Mouth Wide Mouth Coffee Mug
Flex Sip Flex Sip
Black
White
Stone
Cobalt
Pacific
Colors
Olive
Watermelon
Fog
Hibiscus
Sunflower
Spearmint
Volume (ml/oz) 354 / 12 473 / 16 354 / 12
Specs
Weight (g/oz) 290 / 10.2 336 / 11.8 317 / 11.2
Case Qty 24 24 24
Works With (for 12 and 16 oz Wide Mouth Flex Sip
products)
Wide Mouth Wide Mouth
Flex Cap Straw Lid
Confidential | 11Beer / Wine / Spirits
Beer / Wine / Spirits
Our industry-leading Beer, Wine & Spirits category is designed to deliver
pure taste, long-lasting temperature control and easy transport, so you
can enjoy your favorite drinks anywhere.
Features:
• TempShield® Double Wall Vacuum Insulation
• 18/8 Pro-Grade Stainless Steel
• BPA-Free
• Color Last™ Powder Coat
• Lifetime Warranty
Product
64 oz 10 oz 25 oz 12 oz
Growler Wine Wine Cooler Cup™
Tumbler Bottle
Black
White
Stone
Cobalt
Pacific
Colors
Olive
Watermelon
Fog
Hibiscus
Sunflower
Spearmint
Volume
(ml/oz) 1900 / 64 295 / 10 750 / 25 354 / 12
Specs
Weight
(g/oz) 825 / 28.9 175 / 6.2 440 / 15.5 272 / 9.6
Case Qty 6 24 24 24
Works With
Wine Lid
10 oz
12 | Fall 2020 Workbook EuropeTrail Series™
Trail Series™
21 oz Titanium 24 oz Lightweight 32 oz Lightweight
Standard Mouth Wide Mouth Wide Mouth
Premium with a purpose. Light but mighty. Bring more, carry less.
Enough capacity to fuel your next Generously sized for your longer
Designed to be the lightest vacuum
big adventure, our 24 oz Lightweight pursuits, our 32 oz Lightweight Trail
insulated bottle on the market, the
Trail Series bottle is 25% lighter than Series™ bottles are 25% lighter than
21 oz Ultralight Titanium Trail Series
our other 24 oz wide mouth bottles our other 32 oz bottles thanks to an
bottle is 35% lighter than our other
thanks to an innovative stainless innovative stainless steel design.
21 oz bottles thanks to a premium
steel design. Cold liquids stay cold Cold liquids stays cold for 24 hours
titanium design. Cold liquids stay
for 24 hours and hot stays hot for 12 and hot stays hot for 12 hours so
cold for 24 hours and hot stay hot for
hours so you can stay hydrated on all you stay hydrated on all of your
12 hours so you can stay hydrated on
of your trail adventures. trail adventures.
all of your trail adventures.
Works with*: Works with*:
Works with*:
Sport Cap Standard Mouth Wide Mouth Wide Mouth Wide Mouth Wide Mouth Wide Mouth Wide Mouth
Flex Cap Straw Lid Flex Sip Lid Flex Cap Straw Lid Flex Sip Lid Flex Cap
Available color: Available colors: Available colors:
Titanium Slate Clay Obsidian Slate Clay Obsidian
Product specs: Product specs: Product specs:
Internal Vessel Volume: 21 oz / 621 ml Internal Vessel Volume: 24 oz / 709 ml Internal Vessel Volume: 32 oz / 946 ml
Configured Weight: 7.5 oz / 218 g Configured Weight: 10 oz / 284 g Configured Weight: 12 oz / 348 g
Case Quantity: 24 Case Quantity: 24 Case Quantity: 24
* Accessories will change configured weight.
Confidential | 13Food
Food What’s new:
Our 12, 20 and 28 ounce Insulated Food Jars keep food at the perfect
temperature, no matter where your travels take you.
Insulated Food Jar
The perfect food jar is easy to describe. First, it has to be easy to
Features: open and convenient to eat from. Second, it needs to keep ice cream
cold and soup hot. And last, it needs to travel without fear of leaks or
• Leak Proof
breaking. That’s the jar we made so you can take your yogurt parfait
• Easy Grip Lid to the top of the trail or your spicy curry down the river. Jars rule.
• BPA-Free
• Color Last™ Powder Coat
• Lifetime Warranty
TempShield® Leak Proof
Insulation No matter how you pack it, your
Keeps food hot or cold for hours food will stay tightly sealed and
Product
NEW NEW NEW leak free each and every time
12 oz 20 oz 28 oz
Insulated Insulated Insulated
Food Jar Food Jar Food Jar
Black
White
Stone Durable Design Jar Shape
Cobalt Durable 18/8 pro-grade stainless Jar-like shape is easy to open and
Pacific steel construction convenient to eat from while on
Colors
Olive the go
Watermelon
Fog
Hibiscus
Sunflower
Spearmint
Volume
(ml/oz) 355 / 12 591 / 20 828 / 28
Specs
Weight
(g/lb) 318 / 0.7 381 / 0.84 445 / 0.98
Case Qty 12 12 12
14 | Fall 2020 Workbook EuropeConfidential | 15
Accessories
Accessories
We have everything you need to keep your Hydro Flask collection fresh. From our popular Wide
Mouth Straw Lid and insulated Flex Caps to our protective Bottle Boots and handy Bottle Brush,
we have you covered.
Features:
• Caps and Lids are Dishwasher Safe
• BPA-Free, Phthalate-Free and Toxin-Free
• Lifetime Warranty
Product
Flex Sport Flex Straw Flex Sip™ Wine Lid Tumbler Press-In Flex Boot Flex Boot Bottle Brush Straw & Lid
Cap Cap Cap Lid Lid 10 oz Lid Straw Lid Small Medium One Size Cleaning Set
Standard Standard Wide Wide Wide Mouth 16 & 22 oz Medium One Size
Mouth Mouth Mouth Mouth
Black Black
Stone Stone
Pacific Pacific
Colors
Watermelon Watermelon
Sunflower Sunflower
Spearmint
Weight Weight
Specs
(g/oz) 70 / 2.5 45 / 1.6 70 / 2.5 50 / 1.8 100 / 3.52 40 / 1.4 50 / 1.8 72.1 / 2.54 (g/oz) 33.4 / 1.18 45.7 / 1.61 91.7 / 3.23 2.83 / 0.1
Case Qty 72 72 72 72 72 72 72 72 Fits 12-24 oz 32 & 40 oz all bottles all straws
bottles bottles and lids
16 | Fall 2020 Workbook Europe| 17
Soft Goods Our Soft Goods Collection features our award-winning Unbound Series™ Soft Coolers and our new Kids Insulated Lunch Box. Whether you’re off for a quick trip to the farmer’s market or a weekend excursion with friends, our Soft Goods products let you easily transport your favorite food and beverages in a lightweight yet durable form. The smart insulation will ensure your favorite snacks and drinks stay at the perfect temperature, and you won’t be slowed down by unnecessary weight. So, go ahead, let adventure be your guide. We’ll be there to fuel the day. 18 | Fall 2020 Workbook Europe
What’s new in
Fall 2020
We’ve got new gear for the
upcoming season.
Our new Fall ‘20 Soft Goods are created with the same high-
performance expectations that we have for our entire Hydro
Flask line.
Our new Kids Insulated Lunch Box features a fun, kid-friendly
design and a durable build fit for the playground. A fully lined
interior makes for easy clean up, and flexible handle makes this Kids Insulated
lunch box easy for little hands to carry. Lunch Box
(page 23)
Confidential | 19Fall ‘20 Product Colors Hydro Flask
Difference
Smart Insulation
Our unique cold-retaining technology puts thicker insulation in
the base where cold is most susceptible to loss, keeping your
Black Blackberry Mushroom
contents cold for up to 48 hours
Lightweight Durability
Carefully selected materials with an innovative weight-conscious
design brings you the lightest, durable cooler in its class
Sunflower Arctic
Grasshopper Geranium Ocean
20 | Fall 2020 Workbook EuropeFall ‘20 Visual Line Plan Fall 2020
Fall 2020 Visual Line Plan / Soft Goods Visua
/ EMEA
navailable
Unavailable
Spring at this at
‘21 time
this time Unavailable at this time
SOFT COOLERS ICE PACK FOOD TRANSPORT DOWN SHIFT™
NEW
Fall ‘20
L Tote 24 L Tote 24 L Tote Ice Pack 15
15
Small LPackSling Medium Bottle
L Pack
Bottle
Ice SmallSling 2222
Bottle Sling L Bottle Sling
LMedium
Pack
Packable Packable
Packable 18 L 8Packable
18 L Tote L Lunch Tote 8 L Lunch24
Tote LL
24 L20Tote
Insulated Tote 20Ice IcePack
L Insulated
Pack
Tote 35 L Insulated
Small Bottle
Tote
Sling Medium
35 Bottle
L Insulated
Sling
Small
Tote Insulated
Packable
Lunch Box Insulated
Small
Medium
Insulated
Insulated
Packable
LunchKids
Lunch
Box Box Medium
Kids
8Insulated
LLunch
LunchBox
Tote
Lunch Box Kids Lunch Box20
10LLInsulated
HydrationTote
Pack 10 L Hydration Pack
20 L Hydration
35 L Pack
Insulated Tote 20 L Hydration
16 L Women’s
Pack Hydration
Small Insulated
Pack 16Lunch
L Women’s
14
BoxL D
Sling Sling
Sling Sling Sling Sling
Soft Cooler Soft Cooler Small Soft Cooler
Medium
Small Medium Soft Cooler Small LunchMedium Insulated
18 L Tote 24 L Tote
Pack Ice Pack
Pack Small Bottle Sling Medium Bottle Sling
Tote 8 L Lunch Tote
Tote 20 L Insulated Tote 35 L Insulated Tote
Box
10 L Hydration Pack
Lunch Box
20 L Hydration Pack 16 L Women’s Hydration Pack 14 L
14 L Down Shift Hydration Pack Small Insulated Lunch Box Medium Insulated
Small Small Down Shift™
Hydration
Black Blackberry Pack
Mist Mushroom Black
SpringArctic
‘20 Arctic Sapphire
Lava Grapefruit Guava
L Tote 24 L Tote 24 L Tote Ice Pack 15
Small
L Pack
Bottle
Ice Pack
Sling Medium Bottle
SmallSling
Bottle Sling
22 LMedium
Pack Bottle Sling
8 L Lunch Tote 818L LLunch
Tote Tote20 L Insulated Tote 20 L Insulated
24 L Tote
Tote 35 L Insulated Tote Ice Pack
35 L Insulated Tote
Small Bottle
10 L Hydration
Sling Medium
Pack Bottle Sling
10 L Hydration Pack
20 L Hydration8Pack
L Lunch Tote 20 L Hydration
16 L Women’s
Pack Hydration
20 L Insulated
Pack 16 LTote
Women’s
14 L Down
Hydration
Shift Hydration
Pack Pack
14 L Down
Small
35Shift
LInsulated
Insulated
Hydration
Lunch
TotePack
Box Small
Medium
Insulated
Insulated
LunchLunch
Box10Box
L Hydration
Medium Insulated
Pack Lunch Box 20 L Hydration
Pacific Sunflower
Grasshopper
Geranium
Ocean
Fall ‘19 Iris
Spring ‘19
Confidential | 21What’s new:
Kids Insulated Lunch Box
Lunch is an important part of every kid’s day. From quick bites at recess to lunch breaks in the cafeteria, it’s
the meal that powers kids through the school day. That’s why we created the ultimate kids lunch box, featuring
maximum insulation to keep their favorite foods cold for hours.
Maximum Insulation
Two layers of insulation means lunch stays
cold for hours
Durable Design
Bumps, scrapes and bruises are no match
for this lunch box
Easy to Clean Comfortable Carry
A fully lined interior means simple wipe Just the right size for little hands, our
down and easy clean up flexible handle makes for easy carry –
wherever lunchtime may be
22 |Kids Insulated Lunch Box
Our Kids Insulated Lunch Box features a fun, kid-friendly design and a
durable build fit for the playground. A fully lined interior makes for easy
clean up, and flexible handle makes this lunch box easy for little hands
to carry.
Features:
• Two layers of insulation means your favorite foods stay cold for
hours
• Kid-friendly design and a durable build fit for the playground
• A fully lined interior means simple wipe down and easy clean up
• Flexible handle is easy for little hands to carry
• A flexible band holds utensils and snacks
NEW
Product
Kids’ Insulated
Lunch Box
Small
Grasshopper
Geranium
Colors
Ocean
Iris
Volume
(liter) 3.5
Specs
Weight
(g/lb) 680 / 1.5
Case Qty 10
| 23Soft Coolers
Soft Cooler Packs Soft Cooler Totes
Built to withstand epic adventures, but light enough to wear for miles, our Designed to keep whatever you’re packing ice cold for up to 48 hours,
Unbound Series™ Soft Cooler Packs are the lightest coolers in their class. our Unbound Series™ Soft Cooler Totes are the lightest coolers in their
Load up with plenty of room for whatever you’re bringing along—and class, yet durable enough for the backcountry. A removable shoulder
keep it cold for up to 48 hours. A mesh back panel and padded shoulder strap gives you multiple carry options while side pockets give you a
straps offer the ultimate hands-free transport and a dry storage pocket nice place to stash keys or a phone.
allows for added versatility.
Features: Features:
• Smart Insulation keeps your contents cold for up to 48 hours • Smart Insulation keeps your contents cold for up to 48 hours
• The lightest, durable cooler in its class • The lightest, durable cooler in its class
• YKK’s Watertight AQUASEAL® zipper and welded seams ensure leak proof transport; no • YKK’s Watertight AQUASEAL® zipper and welded seams ensure leak proof transport;
water in, and no water out no water in, and no water out
• Durable 420D nylon shell is ultra-light and waterproof • Durable 420D nylon shell is ultra-light and waterproof
• Wide mouth hinged top makes for easy access and easy cleaning • Wide mouth hinged top makes for easy access and easy cleaning
• Mesh back panel and padded shoulder straps for a comfortable hands-free transport • Compression molded base for unsupported self-standing
• Woven sternum strap and carry handles • Removable shoulder strap for multiple carry options
• Compression molded base for unsupported self-standing • FDA food grade, BPA-free liner: free from toxins, free from worry and easy to clean
• FDA food grade, BPA-free liner: free from toxins, free from worry • Side pockets keep your small essentials at the ready
• Dry storage top pocket for added • Four welded nylon tie-down points for added stability
versatility
• Side pocket keeps your small
essentials at the ready
• Stretch mesh pocket fits a Hydro
Flask bottle
• Two welded nylon tie-down
Product
Product
points for added stability
15 L 22 L 18 L 24 L
Soft Cooler Pack Soft Cooler Pack Soft Cooler Tote Soft Cooler Tote
Black Black
Colors
Colors
Arctic Arctic
Lava Lava
Volume Volume
Product Specs
(liter) 15 22 (liter) 18 24
Specs
Weight Weight
(g/lb) 1134 / 2.5 1360 / 3 (g/lb) 1180 / 2.6 1542 / 3.4
Case Qty 1 1 Case Qty 1 1
24 | Fall 2020 Workbook EuropeConfidential | 25
Insulated Lunch Box
Insulated Lunch Box
Our Insulated Lunch Box features a sleek, stylish design that is
ready for the office, and a durable build fit for weekend outings.
A fully lined interior makes for super easy cleanup, and durable
enough to tag along on hikes or a day on the river. Now you can take
lunch anywhere.
Features:
• Two layers of insulation means your favorite foods stay
cold for hours
• Modern design paired with rugged durability to withstand
any adventure
• A fully lined interior means simple wipe down and easy clean up
• Flexible handle is easy to carry—wherever your lunch break
takes you
• Two sizes perfect for weekday lunch breaks or weekend outings
Product
Insulated
Lunch Box
Small
Blackberry
Available Colors
Mushroom
Arctic
Sunflower
Volume
(liter) 3.5
Specs
Weight
(g/lb) 680 / 1.5
Case Qty 10
26 | Fall 2020 Workbook EuropeIce Pack
Ice Pack
The perfect companion for your Unbound Series™ Soft Cooler,
our Ice Pack is durable enough for any adventure.
Features:
• Refreezable
• Non Toxic Fill
• Ultra Cool Liquid Contents
• Easy Grab Handle
• Durable Molded Plastic Construction
Product
Unbound Series™
Ice Pack
Colors
Pacific
Weight
Specs
(g/oz) 595 / 21
Case Qty 24
Confidential | 27The revolution of cold. CHILLED FOR 4+ HOURS Our Hydration Pack offers the revolutionary insulation you expect from Hydro Flask®, with our Cold Flow™ System that keeps water cold for over four hours. The insulated reservoir and neoprene sleeve with reflective lining maintain cold water temperature, while the articulated back panel lets air flow between you and your pack to prevent body heat transfer. Our Insulated Hydration Pack is the perfect solution to stay cool on your favorite ride, with enough capacity for trail essentials. Stay refreshed and enjoy the journey. 28 | Fall 2020 Workbook Europe
Cold Flow™
System
COLD WATER FOR OVER 4 HOURS!
Our Cold Flow™ System is designed to
maintain cold water temperature so you
can stay refreshed and enjoy the journey.
14 L Down Shift™
Hydration Pack
• The Down Shift™️ Hydration Pack
offers our revolutionary Cold Flow™️ System
External Airflow Design that keeps water chilled for 4+ hours.
Designed to shift weight down for a stable ride
Articulated back panel keeps space between
while offering ample storage for your gear.
you and your pack, letting air flow to avoid Water stays cool. You stay comfortable. Mile
body heat transfer after mile.
• Perimeter Zipper for Inside Access
• Easy Access Storage
• Scratch-Free Pocket for Sunglasses or a
Phone
• Helmet Attachment Loops
Insulated Reservoir • HydraPak®️ Blaster™️ Bite Valve
• 2 L Insulated Reservoir
HydraPak® IsoBound™ insulated sweat
proof reservoir helps to maintain cold water • Chest Strap with Integrated Whistle
temperature for hours • Bike Light Attachment
Available Colors:
Black Sapphire Guava
Product specs:
Neoprene Sleeve Configured Weight: 2.7 oz / 1.22 kg
with Reflective Lining Case Quantity: 4
Insulating neoprene reservoir
sleeve with reflective lining keeps
heat out and reflects cold back in
Confidential | 29Notes: 30 | Fall 2020 Workbook Europe
Confidential | 31
hydroflask.com Global Headquarters: 525 NW York Dr. Bend, OR 97703 USA Europe, Middle East & Africa: Im Hofacker 2 4106 Therwil Switzerland europeansales@hydroflask.com Confidential 32 | Fall 2020 Workbook Europe
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