#FOREeveryone RandA.org/FOREeveryone - A toolkit to establish a more inclusive culture in golf - England Golf
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SUPPORTED BY A toolkit to establish a more inclusive culture in golf #FOREeveryone RandA.org/FOREeveryone
Toolkit
FOREWORD. WHAT WE WOULD LIKE FROM YOU
This toolkit represents step one in a long journey The R&A, national associations and The PGA are embarking on together.
While this campaign has been designed to offer long term support, we would love you to initially perform five simple actions.
MARTIN SLUMBERS
Chief Executive, The R&A
It is my pleasure to introduce you to this toolkit, which is a JEREMY TOMLINSON
critical document as the golf industry seeks to safeguard Chief Executive Officer, England Golf
1 2 3 4 5
our sport for the future by creating the conditions to
The Women in Golf Charter is a hugely important part of
attract more women and girls.
England Golf’s long-term, core, value-based strategy ensuring
I hope you find this an informative and useful manual, representing that equality, diversity and inclusivity predominate across our
industry best practice and linking to a suite of assets and resource portal, beloved game.
all of which are designed to help clubs and facilities approach the idea of READ THE REGISTER CONSTRUCT YOUR
USE THE ASSETS TALK TO US
cultural change. The charter is not just about increasing participation levels among TOOLKIT INTEREST OWN STRATEGY
women and girls – although that is a driving force.
This crucial step is but the first in an ongoing journey of support which
The R&A, the national associations and The PGA are committed to, It’s also about creating a different environment, it’s about developing There’s a lot of We want as many clubs Use the advice contained Once you have set your We want your feedback.
providing all affiliates with the advice and materials they need to join us a culture of inclusivity, of widening horizons and unlocking potential. information in here, but as possible to come in the toolkit and start strategy, start using This campaign is here
in tackling this critical issue into the future. Encouraging women and girls to experience golf not only as a game to it represents the most with us on this journey. thinking about how it the rest of the assets to stay, and we want to
be played and enjoyed, but as an industry in which they can carve out a current best practice Registering your interest could help define your provided to help you know how we can make
The Women in Golf Charter has been created to inspire an industry- successful career. advice and research the on the resource portal strategy. Use the timeline deliver it. it work for everyone
wide commitment and conversation with the ultimate goal of enabling When clubs and counties become a signatory to the Women in Golf industry has to offer, all will allow us to stay in on page 46 and the connected to the sport.
more women and girls to maximise their potential at all levels of the Charter they are sending a positive signal to the local community about in one package. regular conversation and ‘Campaign Guidelines’ Use the contact details
sport. #FOREeveryone creates a more accessible narrative behind which their operations and their ethos. for updates on advice, asset to start thinking on page 49 to give us
the golf industry can unite and through which existing and prospective assets and content to be about how your strategy your suggestions on how
golfers can engage. Utilising the assets held within this toolkit will aid expansion of initiatives provided regularly. can be rolled out. we can make it even
as well as underlining and promoting aforementioned values. better, #FOREeveryone!
This campaign, we truly believe, can help us change the face of golf England Golf is proud to work alongside The R&A, sharing a vision of
across the globe, for the betterment of our sport. I hope you can join us how the women’s and girls’ game can and should evolve. Being ever
in harnessing its power to change the game forever. passionate about golf and widening its appeal, we welcome you joining
#FOREeveryone us on the journey.
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Toolkit Toolkit
CONTENTS.
Overview Participation Programme
OVERVIEW.
6. Introduction 32. Coaching and Participation
7. What is Gender Balance? 34. Community Engagement
8. Reasons to be More Family Friendly 35. Participation Resources
9. Women and Girls in Golf - Current Status 36. Working Together for Joy in Jordan -
10. Enville Golf Club - Case Study Case Study
#FOREeveryone Marketing
12. Introducing #FOREeveryone 38. What’s the Message?
13. Becoming a Charter Signatory 39. Social Media Marketing
14. Examples of Charter Commitments 40. Website and Email
15. #FOREeveryone Resource Portal 41. Advertising and PR
16. Charter Champions 42. Direct, OOH and Word of Mouth
17. Campaign Resources 43. Club Marketing Resources
18. Winning in Wales - Case Study Suggested Campaign Timeline
Club Environment 45. #FOREeveryone Campaign Timeline
20. Understand Your Strengths and Weaknesses 48. External Communications
21. Understand Your Target Audience - Girls 49. Get in Touch
22. Understand Your Target Audience - Women
23. Customer Experience
29. Club Management
30. Club Environment Resources
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Toolkit Toolkit
THE WOMEN IN THE OPPORTUNITY WHAT IS GENDER
GOLF CHARTER: BALANCE?
AN INTRODUCTION 36.9 Million
latent female golfers around the world 1 Gender balance or gender equality is a challenge for
Takeaway: With the right offer, organisations globally. In many areas of public and private life,
The Women in Golf Charter was launched to increase some of these golfers could join your club. women face greater challenges than their male counterparts and
women and girls participation in golf and to encourage golf is no exception.
more opportunities for women to work in the golf industry.
This toolkit has been inspired by that commitment and provides clubs
$35 Billion Fewer than 1 in 4 golfers globally are women and the golf industry is
male-dominant. Striking a better gender balance will not only benefit the
and facilities with the support and materials they require to develop a
Potential value of latent female golfing economy by introducing more players to the game, it will bring
more inclusive culture. Simple-yet-impactful changes in the way we golfers worldwide to the industry 2 diversity to the workforce, boost productivity and expand the talent pool.
operate and communicate will allow golf to strike a better gender Takeaway: The opportunity for your club to
balance, change perceptions and increase participation. generate added revenue is significant. While many participation schemes do exist, without cultural change their
impact will be diluted. Balance means addressing conditions which are
This guide will give golfing facilities of all shapes and sizes the knowledge a barrier to equality. At times this may mean going even further when
and tools and to unite with other industry stakeholders behind one
common cause. As shown in the following pages, change does not have 8.5 Million presenting opportunities to women and girls than we would men and boys.
to be costly, and even small adjustments can build a brighter future. People in the UK between the ages of Industry-wide collaboration and sharing of knowledge will bring about
15-64 interested in taking up golf 3 change in the quickest way possible. This is the very purpose of this toolkit
and the #FOREeveryone campaign.
Takeaway: There are women near
you who are interested in playing.
5%
Golf currently only appeals Fewer than 1 in 4 golfers
to 5% of women in the UK 4
Takeaway: Without a change in perceptions,
globally are women and
a challenging future may lie ahead. the golf industry is
1 . The Global Economic Value of Increased Female Participation in Golf, Syngenta, 2016 male-dominant
2. The Global Economic Value of Increased Female Participation in Golf, Syngenta, 2016
3. Growing Golf in the UK, Syngenta, 2013
4. The Opportunity to Grow Golf: Female Participation, Syngenta, 2014
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Toolkit Toolkit
REASONS TO BE MORE FEMALE FRIENDLY. WOMEN AND GIRLS IN GOLF – CURRENT STATUS.
The R&A’s Women’s, Girls’ and Family Participation in Golf: An Overview of Existing Research (2018) highlighted areas of consideration for
Until most recently, the number of registered golfers had declined in each home nation, as the golf industry to attract more women and girls to the sport. Below are its key findings:
FUTURE
competition for consumer free time and attention increases. A more welcoming environment for
PROOFING women and girls golfers and conditions to retain them could see participation continue to grow.
PARENTS AND FAMILY CULTURE COACHING
Parents are the chief factor underpinning families’ Coaching delivery should be appropriate to the age and
Stereotypical perceptions of golf still exist and are damaging to the sport. With adoption likelihood to play golf. These decisions are made abilities of all participants. Sessions should focus on the
ENHANCED based on perceived benefits to health, education identified wants and needs of participants and thus be
of new measures, golf can build a more modern image, unlocking more interest and
REPUTATION commercial benefits as a result. and social wellbeing. player-centred and enjoyable for all.
THE SOCIAL ASPECTS OF GOLF ROLE MODELS
HEALTHIER Research shows that companies with greater gender balance at boardroom level exhibit Forming friendship groups is vital to continued The success and visibility of role models is a motivating
DECISION superior decision-making. Encouraging more females into positions of authority within the participation. Buddy schemes help new participants factor for people to play the game, particularly those
MAKING golf industry will encourage better business performance. integrate and opportunities to socialise are a particular who have never played before.
driver for women and girls.
INCREASED Latent female golfers worldwide are estimated to be worth $35 billion to the industry. TIME AND COST THE EVOLUTION OF GOLF
As women and girls make up only 24% of all active golfers (and just 15% in GB&I) there is
REVENUE appreciable untapped revenue to compete for. Families today tend to pursue less time-intensive and Golf has a difficult task of maintaining its heritage while
more accessible leisure activities. Generally, the modern evolving to meet modern consumer demands. This has
consumer is seeking a more casual, less challenging and created demand for a greater variety of golf clubs
less expensive pursuit than traditional golf. playing non-traditional formats of the game.
SPEAK TO Women are often the key decision makers when it comes to how families spend their
THE FAMILY leisure time and money. Increasingly holding the purchasing power, it is important golf
speaks to an audience of women and girls more than ever. THE EXPERIENCE ECONOMY SETTING UP FOR SUCCESS
DECISION-MAKER
Consumers are now more likely to prize experiences Priority parking, childcare provision, play areas,
over possessions and memories over memorabilia. family-based coaching and open days, subsidised
The experience is now the product clubs and passes for families and the quality of facilities are some
BECOME Given that women’s sport is now more visible than ever, thanks to events such as the FIFA
facilities are selling. of the items high on the priority list for families today.
PART OF A Women’s World Cup, Olympic Games and Solheim Cup, it is important golf presents itself
MOVEMENT as a viable option within this growing movement.
Read The R&A’s Women’s, Girls’ and Family Participation in Golf: An Overview of Existing Research READ NOW
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Toolkit Toolkit
CASE STUDY
ENVILLE GOLF CLUB, ENGLAND..
Blessed with a prime heathland location on • #FOREeveryone
CAMPAIGN.
Building on their work, they showcased golf to a younger
the edge of the Black Country, Enville Golf
generation by participating in England Golf’s Girls Golf
Rocks scheme in 2019. Importantly, parents could socialise,
“Our women’s section has been
Club has traditionally boasted a thriving keep warm and enjoy a drink in the clubhouse as the girls invigorated and enthusiasm has
women’s section. Particularly in the 1990s played, making them feel welcome too.
really increased,” Heather Mulley
and early 2000s, the Staffordshire venue • Enville also signed up to the Women in Golf Charter and
gained full Board support to include increasing female
enjoyed notable numbers. participation into their business/strategic plan for at least As they continue to actively grow female golf, key
five years. learnings from their experiences include:
Yet, as experienced by many clubs in the UK, a decline
in females set in, mainly due to age demographic and
new blood not coming in to fill the fairways. It was a
With two 18-hole courses to utilise, Mulley adds, “Golf
can be a challenge and we recognised the huge leap
• Listen and be approachable – mentoring partnerships has
been key to the success of Enville’s Academy
from having lessons or using a driving range to going
problem to address. Having previously hosted Open
Regional Qualifying from 2007-11, another event out on the course or becoming a member of a club. We • Provide a welcoming environment and make amendments
therefore set up a new set of blue tees on our Highgate to dress rules to accommodate guests in the clubhouse
ultimately acted as a catalyst to transform their
women and girls’ sections. course to ease beginners into the game. • Use social media to promote activities regularly
“We were lucky enough to play host to the Girls’ “We also offered the cost of the Academy at £300
• Join local groups in and around your club and visit local
schools to promote schemes
for the first year and £200 for the second year, as a
Amateur in 2017 which really engaged interest in, and
particularly my interest in, women’s participation in the discount of £500 off our joining fee if they became • Use all resources from governing bodies and tailor to suit
members following the Academy years.” your club where necessary
sport,” admits Heather Mulley, the club’s general
manager. “It was truly inspiring to see girls from all Mulley, the GCMA 2019 Manager of the Year, offers the
over the world.” WHAT HAS THE WORK ACHIEVED? last words: “And get your ladies’ section on board –
• Seven beginner Academy players joined as full members our section was fantastic!”
Passions ignited, Mulley and her team set about their
work quickly and effectively.
• Junior girls increased from 6 to 14 within three weeks of
running Girls Golf Rocks
WHAT DID ENVILLE DO? • Two women joined other clubs to help grow the
• From 2018, the club set up a Ladies Academy. One or two-
sport
year membership of the Academy was offered, including • Other family members have also joined –
lessons and use of the practice facilities. All equipment including four full members (husbands)
was provided, with a ‘mentor’ from the ladies’ section to
offer encouragement on the course and ease any nerves.
• Provided a new source of income for the
Pro shop with lessons and club sales
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Toolkit Toolkit
INTRODUCING BECOMING A CHARTER
#FOREeveryone. THE SUPPORT SIGNATORY. WHY SIGN UP?
While the Women in Golf Charter provides the impetus for How #FOREeveryone will support clubs and facilities: Signing up to The Women in Golf Charter is an important step in Why sign-up to The Women in Golf Charter?
change, #FOREeveryone represents a creative approach to unite fully integrating your activity with the #FOREeveryone movement,
the industry behind a single campaign. allowing you to leverage the widespread exposure it will create. Become part of the #FOREeveryone
1 Create a single brand identity to unite golf’s efforts
to get more women and girls into the game As a continued support mechanism, it will ensure you are provided 1 movement which will signal your commitment
to the women and girls game
#FOREeveryone will encourage facilities and organisations to sign-up to with the necessary ongoing support and materials as you work
the Women in Golf Charter and work towards the achievement of their
towards your goals.
own ‘Charter Commitments’. It will also provide the promotional assets so Join some of golf’s leading organisations
clubs can communicate their intended changes with their members and
start a conversation within their own facilities and, eventually, can begin 2 Provide a suite of materials which clubs can use
to organise and promote their own activities Signing up to the Charter and becoming part of the #FOREeveryone movement 2 which are already supporting the
Women in Golf Charter
using to attract more women and girls. is simple:
1. Once you have finished reading the toolkit, visit the #FOREeveryone
#FOREeveryone is a long-term project, and our first goal is giving clubs Allow for connected campaign promotions across Receive access to a full suite of assets
the chance to make internal changes where required. If this means your 3 The R&A, national associations’ and The PGA’s
Resource Portal
3 which will allow you to build your own
club doesn’t start using assets to speak to external consumers or even social channels, websites and databases 2. Register your interest in becoming a Women in Golf Charter signatory #FOREeveryone activity
members right away, that’s OK. Focus on building an achievable strategy
with progress as its driving force.
3. Registration will provide you with access to further assets, which you can
Generate support from the wider golf industry which use to start building your own strategy
4 can, in turn, communicate #FOREeveryone and the
opportunities being created to a much wider audience 4. In the meantime, The R&A will communicate your interest to your national
4
Start attracting more women and girls,
and smash your Charter Commitments
association who will be in touch to confirm your Charter commitments and
offer further assistance in planning your #FOREeveryone activity
Generate exposure with media and influencers in
5 support of the drive to get more women and girls into
golf with a consumer campaign, set to launch in 2021
5. Once received, display your Charter Signatory Certificate with pride to
inform all of your members
Unsure your club is ready to make commitments as a Women in Golf Charter
Signatory? You can still register to find out more, get access to more
#FOREeveryone materials and we’ll put your national association in
touch to discuss the opportunity further.
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Toolkit Toolkit
EXAMPLES OF CHARTER COMMITMENTS. RESOURCE PORTAL.
We would encourage all clubs to choose Charter commitments which are realistic and most appropriate for them. However, All assets mentioned within this toolkit to help you
below are some examples of commitments current Women in Golf Charter signatories have found to be most impactful. plan your own #FOREeveryone activity are easily
downloaded via the Resource Portal.
There you will find guidance on how best to use these assets,
Membership which Making peak Making the switch from brand guidelines and logos.
means equal access tee times equally gender-based tees to If you are a not yet signed-up to The Women in Golf Charter,
for men and women available to all members ability-based tees you will be given the opportunity to register your interest in
doing so upon accessing the Resource Portal.
All current signatories are listed there, so log-on and check
Increasing female out how others have committed to the Charter and are
Staging male and Implementing working to improve access to the game for women and girls.
representation on your
female competitions recruitment initiatives
Board and/or Committee
on the same day targeting women and girls RandA.org/FOREeveryone
(achieving 30%)
Supporting the Promoting volunteering ACCESS THE PORTAL
Providing on-course
National Women and opportunities for women
toilet facilities for females
Girls Golf Week campaign and girls in your club
Increasing visibility of female Committing to increasing Encouraging more young
and family-oriented imagery female membership people to be involved in
within club communications within your business plan the running of your club
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Toolkit Toolkit
CHARTER CHAMPIONS. CAMPAIGN RESOURCES
WHAT IS A CHARTER CHAMPION?
THE ROLE OF Click on the download links below to access resources relating to your club’s support of the Women in Golf Charter and #FOREeveryone.
It is recommended that each club designates a ‘Charter Champion’,
a facilitator or coordinator who, assisted by others, holds responsibility for
CHARTER CHAMPION
integrating the Women in Golf Charter at club level. This individual would
be the key point of contact with The R&A and national associations, and
would take the lead on your #FOREeveryone activity.
Dedicated person responsible for Assets for
RECRUITING A ‘CHARTER CHAMPION’ 1 implementing a club’s or facilities’
Women in Golf Charter Commitments
Building Your Strategy Brand Guidelines Logos Charter Signatories Charter Champions
‘Charter Champions’ can be male or female club officials, such as juniors
or ladies organisers, club secretaries, willing volunteers, or even your
PGA Pro. Your Charter Champion may already be active in driving your WE’RE ALL WORKING
SQUARE #FOREeveryone
club’s women and girls strategy.
2 A responsible individual who can own and
drive the women and girls strategy
Want to help your club attract more women and girls into golf and do your
bit to safeguard the game for the future? Become a Charter Champion.
ROLE AND
RESPONSIBILITIES:
• Administrate the commitments made
As well as being able to draw inspiration and use the materials provided
by their golf club as a Women in Golf
Charter signatory
• Work with The R&A and the national
associations to apply best practice
within our women and girls programme
• Communicate our club’s positive actions
within this toolkit, each ‘Charter Champion’ will be invited to feedback to
via our own communication channels
and with external media sources
• Be the driving force behind changing the
A new role to facilitate the increase in activity
culture of our club and enhancing gender
balance to safeguard the game for
the future
The R&A directly, sharing success stories and learnings to be utilised by
3
THE PERFECT
required to attract more women and girls
CHARTER CHAMPION IS:
CAMPAIGN GUIDELINES BRAND GUIDELINES
others seeking to make similar improvements.
• A great communicator with strong
organisational skills
HOW TO USE YOUR #FOREeveryone ASSETS
• Reliable and has time to commit to
building a programme for beginners
through new events and coaching pathways
• Comfortable making newcomers feel
right at home and able to connect new
groups of people
• A strong team worker, who can unite the
club behind a single objective – get more
women and girls playing golf
WORKING WITH YOUR CHARTER CHAMPION:
Singular contact for external or internal
4
SUPPORTED BY SUPPORTED BY
This club is a Women in Golf Charter signatory working to bring more Speak to the Club Manager to register your interest in
• enquiries, someone to own communications
women and girls into the game. Speak to the Club Manager or PGA becoming a Charter Champion today. To find out more
Professional to find out how you can be part of the change. about The Women in Golf Charter, visit:
DOWNLOAD NOW DOWNLOAD NOW DOWNLOAD NOW DOWNLOAD NOW DOWNLOAD NOW
RandA.org/FOREeveryone RandA.org/FOREeveryone
Use Charter Champion Recruitment Assets to identify someone
relating to women and girls
for the role
Suggested use: Guidelines to Suggested use: Suggested use: Suggested use: As a signatory, Suggested use: Resources to
• Work with your Charter Champion in signing up to The Women in help you structure your own Brand Guidelines to help guide Variations of the use these assets to tell your recruit and promote the role of
Golf Charter and submitting your Charter Commitments
5 Will work with The R&A and national
associations to meet Charter Commitments
#FOREeveryone activity. your use of the #FOREeveryone
assets.
#FOREeveryone logo
for use across campaign
members about your support of
the Women in Golf Charter,
your Charter Champion.
• Support your Charter Champion in arranging activities which meet assets and communications. the changes you intend to
your Charter Commitments make and to celebrate change
once achieved.
• Register your Charter Champion via the Resource Portal so we can
communicate directly
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Toolkit Toolkit
CASE STUDY
WINNING IN WALES.
Two clubs in Wales have reaped the
CLUB
ENVIRONMENT.
In 2020, their work has continued with the introduction
benefits of a renewed focus on women of a ‘Pathway to Handicap’ scheme, allowing juniors “We have also picked up new junior
to earn different coloured wristbands as they progress
and girls’ activity. towards obtaining a handicap. members from those ladies that
have attended the club” Stuart Finlay
When Martin Stevens arrived at Llanishen Golf Club in Also situated near Cardiff, Radyr Golf Club started
early 2016, it had been almost three years since a lady the New2Golf programme in 2019 with the aim of
joined as a member and nearly two years for a junior introducing more female golfers. Equality plays a large
girl. Fast forward to the present day and it’s a very part of their culture, with all but six competitions being
different story. mixed and a proportional split on the club’s committee.
In 2020, the club also appointed Michelle Griffiths as
“The committee were very open to my ideas to drive the first female club captain in its 118-year history.
this area of membership and we were one of the
pioneers of Wales Golf’s New2Golf scheme,” recalls Stuart Finlay, club manager, said, “We set a clear female “The additional benefit is people come from the
Stevens, the club’s manager. pathway, which included a taster session led by club local area to visit the club to use our facilities, eat and
staff and the committee, follow on lessons to provide drink or meet with friends outside of the beginner
Focusing on six-week coaching programmes from ladies with the enthusiasm and technical skills, and programme,” adds Finlay. “We have also picked up new
2016-18, the club took in 26 new women on full finally our trial membership called ‘100 holes’.” junior members from those ladies that have attended
membership. In offering longer membership (e.g. 18 the club and seen further impact with parties and
months for the price of 12), the longevity has enabled The innovative membership allows those in the special occasions.”
the ladies to feel part of the club. The vast majority beginner programme to play as many holes as they
remain members now, with informal six-hole wish – up to 100 holes. They can then choose another With Radyr also operating a more relaxed approach to
competitions currently popular. 100 holes or progress to nine-hole membership. The areas such as dress code, its mantra like Llanishen is
programme has been supported by the ladies’ section very much fun and friendly.
Llanishen – situated north of Cardiff – have also through playing rounds, organising social events and
targeted younger players and in 2019 launched the helping newcomers secure their first handicap.
GirlsGolf Wales scheme, in conjunction with the
continued support of Wales Golf. From visiting two local Over the last 12 months, 30 ladies have been
schools for initial taster sessions, 14 girls took part and involved in the 100-hole scheme and, in
six came in as members. In lowering the junior recent months, six became nine-hole
membership age down to six, a further four girls joined. members and two full playing members.
18 19Toolkit Toolkit
UNDERSTAND YOUR STRENGTHS AND WEAKNESSES. UNDERSTAND YOUR TARGET AUDIENCE –
GIRLS.
Knowing how well your club is set-up to attract and retain more women and girls is an important place to start your #FOREeveryone
activity planning. Understanding how you compare to your competitors is equally essential before you can start making changes.
In order to prioritise, an internal audit is recommended. Understanding what women and girls want to achieve when investing time, money and energy into golf is critical for ensuring your
operations, participation programmes and pathways are fit for purpose. The following are some characteristics that research tells
us apply to women and girls in relation to sporting activity, and methods by which you may cater to them.
CHARACTERISTICS APPROACH
1 2 3 4 75% of girls are conscious about their
body image
•
•
Offer coaching in girls-only groups in a more private setting
Be flexible with clothing and allow girls to wear what they feel most comfortable in
S.W.O.T. ANALYSIS ASK MEMBERS & GUESTS MARKET BENCHMARKING DON’T ASSUME • Avoid sessions which put pressure on performance
• Try not to single out members of the group to demonstrate
Do you know the strength of your Ask others who fit your target Do you know how you compare Take care to find out what others
club offer? Find out by reviewing profile (e.g. parents) about how to other facilities in your area, think, as well as going through Girls are far more likely to return if they
the physical, operational and you could encourage more or those who do best to the process of reviewing your are able to make friends quickly
• Break the ice by performing proper introductions at the start of any activities involving girls who
social elements of your club or interest. You will also find out attract women and girls? women and girls’ offer as may be new to your club or facility
facility. This will include: reviewing why the women and girls who By understanding how you stack objectively as possible. You may • Allow time within sessions for social interaction
your website and contact points have chosen your club have done up, you may discover how likely well be surprised by what
(do they truly reflect what kind so, allowing you to build on your it is for golfers to choose your you find.
of club you want to be?). strengths. Moreover, involving facility. Taking a lead from others Girls may be less likely to speak up
members in your club’s evolving is a fantastic way to incorporate and tell you what they are looking for • Explicitly ask your group what kind of sessions they would like to take part in,
culture will also help to bring tried and tested methods. or enjoy most what they enjoy and what they don’t
about change in a more
collaborative manner.
Adolescent girls drop out of sport at • Encourage girls to bring their friends along to sessions
a quicker rate than boys • Allow time for socialising within the clubhouse
• Use relatable role models within the club with whom your girls can identify to deliver coaching
• Communicate the health benefits of golf to your group, especially among the older participants
20 21Toolkit Toolkit
UNDERSTAND YOUR TARGET AUDIENCE – CUSTOMER EXPERIENCE.
WOMEN.
Consumer feedback tells us golf in its traditional form does
not always appeal to a younger and more diverse audience.
CHARACTERISTICS APPROACH With greater demand for different kinds of golf clubs, think
about how small changes could have a big impact.
Leisure time is at a premium so must be
rewarding and help to achieve goals, such
• Ensure your marketing materials include information about the mental and physical benefits of golf
as catching up with friends, learning a new • Encourage would-be golfers to bring a friend
skill or helping to stay fit and healthy • Schedule activities during weekends for women who are working full-time
Often competition is of lesser importance
amongst women than having fun socially
• Remember not everyone wants to compete
• Structure coaching sessions to include ample time for socialising
• Create introductory occasions which put socialising first and golf second (e.g. wine and nine).
Research shows that women who have little
experience of golf clubs believe them to be
• Open your doors to the public by marketing open days and taster sessions
stuffy, elitist and male-dominated • At every opportunity, challenge preconceptions, whether that’s in the way the club or facility presents itself
on social media or in how you greet visitors
SET UP FOR SUCCESS INFORM YOUR TEAM ENSURE A WARM WELCOME
Women are often responsible for childcare, Customer experience starts from the first Ensure all staff are familiar with the club’s A negative first experience could put a new
so make decisions with family in mind
• Run family coaching sessions or adult and child sessions back-to-back contact someone has with your facility. approach and be prepared to receive and golfer off for life. Ensure there is always
• Be very considered when scheduling women’s activities. After school drop off, for example, could be the This is as likely to take place on the internet cater to new visitors. Take this one step someone available to greet guests on arrival
ideal time to target full-time mums to get involved as it is in person. Ensure all of your channels, further by discussing this approach with the and show all that is great about your club.
from your club website and social media to membership. The #FOREeveryone assets are Any individual in a ‘first contact’ position,
the person who picks up calls, are projecting designed to allow you to start communicating including via phone or email, should have
Women prefer to learn at their own pace • Introduce women to the game in groups with individuals of a similar skill level the image you want. upcoming changes to your membership, so necessary information on coaching, taster
and in a safe environment among other • Try to separate your group from other golfers as far as possible (e.g. on a quiet loop of the course). put them to good use. events and fees to hand.
beginners in which they can avoid
embarrassment
• Allow women to gain experience on the course early into their journeys, but ensure groups are small and
choose a time when the course is quiet so as not to place pressure on performance
22 23WOMEN IN GOLF CHARTER SIGNATORIES
Aberdeen Petroleum Club at Kippie Lodge BIGGA Cawder Golf Club Dullatur Golf Club French Golf Federation Hawick Golf Club
Aberdour Golf Club Biggar Golf Club Cayman Islands Golf Association Dumfermline Golf Club Gairloch Golf Club Hawkstone Golf Club
Aberdovey Golf Club Bishopbriggs Golf Club Chilean Golf Federation Dumfries & Galloway Golf Club Galashiels Golf Club Hayston Golf Club
Aberfoyle Golf Club Blairgowrie Golf Club Chinese Taipei Golf Association Dunaverty Golf Club Galgorm Castle Golf Club Hertfordshire Golf
Abernethy Golf Club Boat of Garten Golf Club Clober Golf Club Dunbar Golf Club German Golf Federation Hilton Park Golf Club
Acushnet Boldon Golf Club Club Managers Association of Europe Dunblane New Golf Club Gifford Golf Club Hirsel Golf Club
Airdrie Golf Club Bolivia Golf Federation Clydebank & District Golf Club Dunkeld & Birnam Golf Club Glen Golf Club Hollandbush Golf Club
Alford Golf Club Bonar Bridge- Ardgay Golf Club Clyne Golf Club Durness Golf Club Glenbervie Golf Club Hopeman Golf Club
Alloa Golf Club Bonnyton Golf Club Cochrane Castle Golf Club Edgbaston Golf Club Glencorse Golf Club Huntly Golf Club
Alyth Golf Club Bothwell Castle Golf Club Colombian Golf Federation Edinburgh Leisure Golf Club Glynhir Golf Club IMG
ANNIKA Foundation Braemer Golf Club Colvend Golf Club Education City Golf Club Gogarburn Golf Club Ingestre Park Golf Club
Anstruther Golf Club Brazilian Golf Confederation Colville Park Golf Club Edzell Golf Club Golf Association of Serbia Innerleithen Golf Club
Antrim Golf Club Brechin Golf & Squash Club Comrie Golf Club El Salvador Golf Federation Golf Australia Inverallochy Golf Club
APPGG Bridgenorth Golf Club Confederation of Professional Golf Elderslie Golf Club Golf Canada Invergordon Golf Club
Ardeer Golf Club Broomieknowe Golf Club Conwy Golf Club Emirates Golf Federation Golf Club Managers Association Inverness Golf Club
Argentina Golf Association Brora Golf Club Costa Rica Golf Federation England Golf Golf Foundation Irvine Golf Club
Ashburnham Golf Club Bruntsfield Links Golfing Society Ltd Craigie Hill Golf Club Enville Golf Club Golf Ireland Isle of Barra Golf Club
Asia Pacific Golf Confederation Bryn Meadows Golf Hotel & Spa Craigmillar Park Golf Club Erskine Golf Club Golf Oman Isle of Harris Golf Club
Association of Golf Writers Buchanan Castle Golf Club Craignure Golf Club Essendon Country Club Golf South Ayrshire Isle of Seil Golf Club
Auchmill Golf Club Buckpool Golf Club Crail Golfing Society European Disabled Golf Association Golf Union of Malawi Isle of Skye Golf Club
Auchterarder Golf Club Bulgarian Golf Association Crichton Golf Club European Institute of Golf Course Architects Golfbreaks Italian Golf Federation
Australian Sports Turf Managers Association Bute Golf Club Crieff Golf Club European Tour GolfNow (NBC Universal) Japan Golf Association
Ayla Golf Club Caird Park Golf Club Croatian Golf Association Faldo Series GolfRSA Jedburgh Golf Club
Baberton Golf Club Caldwell Golf Club Crow Wood Golf Club Falkland Golf Club Golspie Golf Club Jordan Golf Federation
Balbriggan Golf Club Cambuslang Golf Club Cruden Bay Golf Club FEGGA Grangemouth Golf Club Kelso Golf Club
Balfron Golf Society Canmore Golf Club Cullen Links Golf Club Feltwell Golf Club Grantown-on-Spey Golf Club Kemnay Golf Club
Ballater Golf Club Cardiff Golf Club Cupar Golf Club Fereneze Golf Club Greenburn Golf Club Kenya Ladies Golf Union
Banbridge Golf Club Cardigan Golf Club Czech Golf Federation Finnish Golf Union Greenkeeper’s Training Council Killin Golf Club
Banchory Golf Club Cardross Golf Club Dalmally Golf Club Forbes of Kingennie Golf Course Greenock Golf Club Kilmarnock (Barassie) Golf Club
Bathgate Golf Club Carnoustie Golf Links Douglas Park Golf Club Forfar Golf Club GUI Academy Kilspindie Golf Club
Bearsden Golf Club Carrbridge Golf Club Downfield Golf Club Forres Golf Club Haggs Castle Golf Club King James V1 Golf Club
Bellshill Golf Club Castle Douglas Golf Club Duddingston Golf Club Fort William Golf Club Harburn Golf Club Kingennie Golf Club
Bentham Golf Club Castleknock Golf Club Duff House Royal Golf Club Fortrose & Rosemarkie Golf Club Harpenden Golf Club Kingsknowe Golf Club
Beverley and East Riding Golf Club Castlerea Golf Club Dufftown Golf Club Fraserburgh Golf Club Harrogate Golf Club Kintore Golf ClubWOMEN IN GOLF CHARTER SIGNATORIES
Kirkcaldy Golf Club Machrihanish Golf Club North Berwick Golf Club Pollok Golf Club South Ronaldsay Golf Club The Shire London Golf Club
Kirkcudbright Golf Club Machynys Golf Club North Wales Golf Club Port Bannatyne Golf Club Spey Valley Golf Club Thornhill Golf Club
Kirkhill Golf Club Malaysian Ladies Golf Association Northern Counties Ladies Golf Association Portlethen Golf Club Sports Marketing Surveys Thornton Golf Club
Kirriemuir Golf Club Malta Golf Association Northern Golf Club Portpatrick Dunskey Golf Club Sri Lanka Golf Union TopGolf
Ladies European Tour Mastercard Norwegian Golf Federation Portuguese Golf Federation St Boswells Golf Club Torwoodlee Golf Club
Ladybank Golf Club Mauritius Golf Federation Oldmeldrum Golf Club Powfoot Golf Club St Fillans Golf Club Trentham Park Golf Club
Lahinch Golf Club Mearns Castle Golf Academy On Course Foundation Preston Golf Club St Medan Golf Club Tunisia Golf Federation
Lamlash Golf Club Media8 Orkney Golf Club Prestonfield Golf Club Limited St Michaels Golf Club Turnhouse Golf Club ltd
Langland Bay Golf Club Melrose Golf Club Oundle Golf Club Prestwick St Cuthbert Golf Club Stackstown Golf Club Uganda Ladies Golf Union
Langlands Golf Club Melville Golf Club Panmure Golf Club Pyle and Kenfig Golf Club Stirling Golf Club UK Golf Federation
Leeds Golf Design Millport Golf Club Parc Golf Club Radyr Golf Club Stoke by Navland Hotel, Golf and Spa Ukrainian Golf Federation
Lenzie Golf Club Milnathort Golf Club Ltd Peebles Golf Club Ranfurly Castle Golf Club Stonehaven Golf Club Ullapool Golf Club
Leslie Golf Club Minto Golf Club Penrith Golf Club Ratho Park Golf Club Stranraer Golf Club University of Ulster
Letterkenny Golf Club Moffat Golf Club Performance54 Ravelston Golf Club Strathendrick Golf Club Uphall Golf Club
Leven Golfing Society Monifieth Golf Club Peruvian Golf Federation Redditch Golf Club Strathlene Buckie Golf Club Venezuelan Golf Federation
Liberton Golf Club Mortonhall Golf Club Peterculter Golf Club Renfrew Golf Club Strathpeffer Spa Golf Club VisitScotland
Liechtenstein Golf Association Muckhart Golf Club Peterhead Golf Club Renfrewshire Ladies County Golf Association Strathtay Golf Club Wales Golf
Lincoln Golf Centre Muir of Ord Golf Club PGA of Nigeria Rothesay Golf Club Sunshine Ladies Tour Walton Heath Golf Club
Linlithgow Golf Club Murcar Links Golf Club PGA of Australia Royal Burgess Golfing Society of Edinburgh Swansea Bay Golf Club West Kilbride Golf Club
Lithuanian Golf Federation Murrayshall Golf Club PGA of Belgium Royal Dornoch Golf Club Swanston Golf Club Ltd West Lothian Golf Club
Littlestone Golf Club Musselburgh Golf Club PGA of GB&I Royal Musselburgh Golf Club Swedish Golf Federation Westhill Golf Club
Llanishen Golf Club Muthill Golf Club PGA of Holland Royal Porthcawl Golf Club Swiss Golf Association Westray Golf Club
Lochgilphead Golf Club Nairn Dunbar Golf Club PGA of Italy Royal Portrush Golf Club Syngenta Wigtown & Bladnoch Golf Club
Lochmaben Golf Club Nairn Golf Club PGA of South Africa Royal Spanish Golf Federation Tadmarton Heath Golf Club Wigtownshire County Golf Club
Lockerbie Golf Club Namibia Golf Federation PGA of Ukraine Royal Troon Golf Club Tarland Golf Club Williamwood Golf Club
Long Sutton Golf Club National Golf Association of the Philippines PGA Tour Saline Golf Club TaylorMade Wishaw Golf Club
Longniddry Golf Club New Cummock Golf Club PING Scotscraig Golf Club The Bishopbriggs Golf Club Women and Golf
Longside Golf Club New Galloway Golf Club Pitreavie (Dunfermline) Golf Club Scottish Golf The Gog Magog Golf Club World Deaf Golf Federation
love.golf New Zealand Golf Club Players 1st Selkirk Golf Club The Heath Golf Club Zambia Golf Union
Lumphanan Golf Club Newbattle Golf Club Pleasington Golf Club Shetland Golf Club The Musselburgh Golf Club Zambia Ladies Golf Union
Lundin Golf Club Newmachar Golf Club Polish Golf Union Singapore Golf Association The Royal and Ancient Golf Club Zimbabwe Golf Association
Lybster Golf Club Newtonmore Golf Club Polish Ladies Golf Association Slovak Golf Association of St AndrewsToolkit Toolkit
CUSTOMER EXPERIENCE. CLUB MANAGEMENT.
Clubs with greater equal gender representation at committee or board level are more likely to (whether consciously or not) develop a
culture in which female participation is encouraged more successfully. Consider the following as a goal within your #FOREeveryone
activity to see the greatest success.
AIM FOR Clubs which have an equal gender split in decision-making positions have a greater
50/50 SPLIT chance of understanding the preferences of a wider membership and guest demographic.
INVOLVE MALE Often, female club matters are reserved for the female members or Lady Captain. To drive
MEMBERS AND real change in club mentality and culture, it is important to find ways of involving the male
OFFICIALS membership and club officials.
BE FLEXIBLE BE SOCIAL FACILITY IMPROVEMENTS
Those new to golf are unlikely to understand Among the benefits of joining a golf club, We know that when families seek leisure
its quirks, and women in particular prize women tend to list the opportunity to activities, they consider the quality and Consider establishing a ‘Women and Girls’ working group with as wide a cross-section of
WORKING
flexibility. Consider if your club could socialise highest. We also know the social variety of facilities. Priority parking, provision members and club officials as possible to develop a cohesive strategy for attracting and
GROUP retaining more women and girls.
become more flexible when it comes to aspects of golf to rank highly among girls. of a creche, play areas within sight of parents,
dress codes, gender-specific playing times, Create an atmosphere which promotes family-based classes or classes for mums
no phones in the clubhouse, fee structures friendship and inclusivity over competition, and guardians which run alongside junior
and members-only areas. and involve current members in activity classes, and even simple improvements like A consistent and co-ordinated drive towards gender balance cannot occur without
involving beginners wherever possible. better maintained changing rooms, BUILD A TEAM volunteers to sustain the club’s mission. Plan for illness, holidays and volunteer apathy by
are important factors. OF VOLUNTEERS continually integrating more individuals. Your national association can provide advice on
volunteering and training.
Effective marketing will increase the impact of your work to increase female participation.
MARKETING Those responsible for your club marketing should be aware of key diary dates and events,
and incorporate this into your club’s story-telling. See pages 37-43 for further marketing advice.
28 29Toolkit Toolkit
CLUB ENVIRONMENT RESOURCES.
Click on the download links below to access resources which will allow you to consider club culture and environment.
PARTICIPATION
PROGRAMME.
S.W.O.T. Analysis Member Questionnaire Volunteer Recruitment Assets
SAMPLE
SWOT ANALYSIS
The following document has been designed to help individual golf clubs assess
MEMBER
QUESTIONNAIRE
BE A LEADER
IN THE
their performance around gender balance and inclusivity – the process should
be carried out as follows:
• Add all relevant Strengths (S), Weaknesses (W), Opportunities (O) and Threats (T)
• Study each section to ascertain those areas at the club that can be improved
• Discuss internally the best ways to combat these areas and create a plan
CLUBHOUSE
• Agree the commitments that will drive positive change within your club
• Share these with The R&A to finalise your status as a Women in Golf Charter signatory
• Make these commitments official as a Women in Golf Charter Signatory
STRENGTHS:
WEAKNESSES: Member questionnaires are an invaluable tool in helping You will see below different examples of questions you might want to consider
asking your club members, which will help you understand your strengths and
to understand the reasons and motivations for members
potential areas of improvement.
joining, playing, and leaving a club, and allows strengths
and weaknesses to be identified. It will enable you to make Please note that not all sections may be appropriate for your club, and you
positive improvements, as you look to roll out your may want to alternate questions/sections at different times throughout
the year.
#FOREeveryone campaign.
We recommend using satisfaction scales of either 1-10 or agree / neutral /
Questionnaires can be sent out to your members in the following formats: disagree where appropriate, making sure that you are consistent throughout
• SurveyMonkey the questionnaire.
OPPORTUNITIES: • Word Document emailed to your membership database
HAVE YOUR SAY FORE
YOUR GOLF CLUB
THREATS: It’s time to have your say. Our members are important to us and so we would love to hear your feedback in order to help
the club improve and move forwards ‘FORE’ the future of the game.
BACKGROUND INFORMATION
1. How old are you?
18 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 & Over
2. Are you
Male Female Other Prefer not to say
3. How long have you been a member?
Less than a year 1 - 5 Years 5 - 10 Years 10+ Years
SUPPORTED BY
4. What were your main reasons for joining the club specifically? (Tick all that apply) SUPPORTED BY
Quality of golf course Club environment i.e. friendliness This club needs volunteers to help it meet its Women in
To find out more about the #FOREeveryone Golf Charter commitments. Speak to the Club Manager
Socialise / meet new friends Affordability
campaign or the Women in Golf Charter, visit: to find out how you can be part of this journey.
Friends / family are members Location
RandA.org/FOREeveryone RandA.org/FOREeveryone
Business Membership Flexibility
Other (if other, please state)
DOWNLOAD NOW DOWNLOAD NOW
5. Do you have playing partners in with whom you regularly play? (Tick one option)
Yes No, but used to have No
DOWNLOAD NOW
6. How often do you play golf in-season? (April to September)
Less than once a week 1 - 2 times a week More than twice a week
Suggested use: This template can be Suggested use: A questionnaire for Suggested use: To recruit a team
7. How often do you play golf in the off-season? (October-March)
Less than once a week 1 - 2 times a week More than twice a week
used to conduct your S.W.O.T. analysis current members in order to understand of volunteers
8. How many years have you played golf in total?
Less than a year 1 - 3 Years 4 - 10 Years 11 - 20 Years Over 20 Years
prior to making any formal changes more about your strengths OVERALL EXPERIENCE
Based on your overall experience with [club] please state:
and weaknesses
9. How likely is it that you would recommend with the club to friends, family or colleagues?
[scale 1-10, 1 = extremely unlikely, 10 = extremely likely]
1 10
10. How likely is it that you will still be a member in two years?
[scale 1-10, 1 = extremely unlikely, 10 = extremely likely]
1 10
11. What is the reason you do not expect to be a member in two years? (Tick all that apply)
Due to my age Due to lack of time
Due to my health Due to membership prices
Due to the club culture Due to relocation
Other: (please state)
CLUB ENVIRONMENT EXPERIENCE
Please indicate how much you agree or disagree with the following statements:
12. The golf club is welcoming to all members and visitors
[scale 1-10, 1 = strongly disagree, 10 = strongly agree]
1 10
If disagree or strongly disagree, please explain:
30 31
13. The bar / restaurant staff are well informed on club matters
[scale 1-10, 1 = strongly disagree, 10 = strongly agree]
1 10
If disagree or strongly disagree, please explain:Toolkit Toolkit
COACHING AND PARTICIPATION.
Creating opportunities for women and girls to learn in bespoke scenarios has proven to be a successful way to first experience the sport.
Creating a strategy which carefully plots out golfers’ first steps on the participation pathway as part of your #FOREeveryone activity
could result in lifelong love for the sport.
TASTER SESSIONS OPEN DAYS MARKETABLE EVENTS MEET & GREET FUN, FIRST AND INTRODUCTORY APRÈS GOLF ENCOURAGE BUDDY PROGRAMME
Schedule and market opportunities Open Days allow the community Being creative in establishing events As you raise awareness, interested FOREMOST MEMBERSHIP REFERRALS
for women and girls to try golf in a to see you as a welcoming and for beginners could generate greater parties may require further Any new golfer’s first Committing to a full For some new participants, Those already connected For those who do take the
free of charge and accessible way. accessible facility. Give free interest than traditional coaching. encouragement before enquiring. experience of the sport should membership can be difficult time spent off the golf course to the club (members, first step on your participation
Taster sessions can attract a new access to club facilities and Consider how promoting Mother/ Promoting the opportunity for encourage them to have fun, for beginners taking is as important as time on it. parents, siblings, partners) pathway, integration into club
audience without asking them to schedule fun golf and non-golf Father & Daughter coaching, ‘Nine guests to come along to a regular first and foremost. Neither first steps in golf. Providing As well as coaching sessions, should be your first port of life could be key. Speak to
commit from the offset. activities. Open days for schools and Wine’ occasions, 5-Day Crash ‘Meet and Greet’ may provide children nor adults who have options, such as introductory think about how you can call to generate interest in your members about
can be arranged with Active Courses or Summer Camps may impetus to find out more. yet to develop the dexterity memberships, can reduce introduce your guests to introductory sessions. Not establishing a buddy system.
Schools Co-Ordinators. appear more appealing. to succeed at golf enjoy over the perceived financial risk. the club by providing post- only is this direct form of
See page 43 or assets to help exposure to its technical Creating a reduced cost coaching refreshments or marketing cost effective, it
market taster sessions, open days aspects. option over a longer period social activities. allows you to speak to an
and other events. will allow the member to audience already aware of
better integrate. your product.
32 33Toolkit Toolkit
COMMUNITY ENGAGEMENT. PARTICIPATION RESOURCES.
Making links with local community groups is a great way to target a large number of potential participants at the same time. Click on the download links below to access resources which will allow you to build a participation pathway.
Speaking to and getting involved in the community will raise the profile of the club and put you in mind for future visits and
potential enquiries about participation.
Build Your
KNOWN Participation Programme Buddy Programme Member Referrals
Creating relationships with local groups could be a direct route to attract new female members.
COMMUNITY Communicate to the local offices of charities your club may have raised money for, ask members
GROUPS AND if they have contact with community groups and speak to large employers in the area. WORKING
YOUR
PERFECT
A GAME
#FOREeveryone
CHARITIES #FOREeveryone
How to build your women and girls golf participation programme
PARTNER
STAGE 1 STAGE 2 STAGE 3 STAGE 4 STAGE 5 STAGE 6 STAGE 7 STAGE 8
SET THE STRUCTURE YOUR PLAN A TASTER COMMUNICATE THE DELIVERY OF THE DELIVERY OF THE TRANSITION OF REVIEW
FOUNDATIONS PROGRAMME SESSION OPPORTUNITY TASTER SESSION PROGRAMME PARTICIPANTS THE PROGRESS
Are there events in the local area which drive high footfall? If so, can your club or facility be rep-
COMMUNITY
• Communicate your plans • Establish your key dates, • Agree how and where to • Encourage members to • Ensure clear signage • Focus on fun over • Organise on-course • Conduct an end of
with relevant club officials, milestones and objectives market the taster session tell their family, friends and and meet and greet technique playing opportunities for programme questionnaire
get their backing and agree and wider programme contacts from work, leisure all participants those ready with volunteers
• Work with your PGA • Integrate participants • Discuss learnings with the
trial membership package facilities or children’s
Professional and Regional • Ensure the club is prepared • Provide refreshments and in club culture as much • End of scheme social volunteer team and begin
schools
• Identify and recruit Development Officers to to receive enquiries and access to all clubhouse as possible (introduce to activity for participants planning for the next
volunteers to support your construct an entertaining all staff are aware of your • Promote across club social facilities – consider a members, invite to use programme round
• Establish a buddy scheme
mission. Assign roles and 6 to 12-week programme plan channels and consider clubhouse tour! clubhouse, promote club
resented? Exhibiting at annual fetes, coffee mornings, bake sales or any other occasions could
with club members
responsibilities. to follow an introductory targeted social media social events)
• Construct a participant • Document the experience
FOC taster session advertising • Offer continuation
• Confirm a suitable date for register and introductory through images and video • Communicate regularly
lessons and trial
an initial taster session • Organise the necessary questionnaire • Consider direct commu- for future promotions to the group via email or
memberships
equipment nications, such as posters messaging groups
OCCASIONS
• Fully communicate
or flyers, to be shared with
details of follow-on
local businesses or a leaf-
6-12-week programme
letting campaign
and conduct sign-up
• Speak to the local press
put you in front of interested individuals.
about the events being
scheduled
SUPPORTED BY
To find out more about the #FOREeveryone campaign
or the Women in Golf Charter, visit:
DOWNLOAD NOW DOWNLOAD NOW DOWNLOAD NOW
This club is looking for buddies to ensure a great start for new SUPPORTED BY Do you know a woman or girl who might want to give golf a try? SUPPORTED BY
RandA.org/FOREeveryone members and a warm welcome for golfers interested in joining. We’re hosting a series of taster events at the golf club that could
Speak to the Club Manager to find our how you can be part of be their perfect introduction to the game. Speak to the Club
our Buddy Programme. Manager or PGA Professional to find out more.
RandA.org/FOREeveryone RandA.org/FOREeveryone
Find out how golf could be incorporated into the curriculum with your help. Your Active Schools
SCHOOLS Co-Ordinator can offer advice, which could generate a pathway for young girls which starts in Suggested use: This step-by-step Suggested use: Recruit individuals for Suggested use: These assets will
primary school. Teachers may also become interested. guide will help you to build your your buddy programme allow you to achieve referrals from
participation programme your membership
Taster Sessions Open Days Other Events
VISITING You may have groups which use your club for meetings. Advise them of your taster sessions or
GROUPS coaching programme and consider creating offers to encourage them to participate. GOLF: FORE GOLF: FORE GOLF: FORE
THE FUN FUN AND THE FUN OF IT
OF IT FRIENDSHIPS
Want to try golf for the first time, or maybe you’re looking to get back in the swing? As a Signatory
of the Women in Golf Charter, we’re introducing more women and girls than ever to golf. Join us!
DATE TEE TIMES: CONTACT
EVENT NAME CLUB PROFESSIONAL
Short description of the event, to explain SATURDAY 14TH
08:00 - 10:30 email@golfclub.com
the format and scoring. NOVEMBER 07123456789
It’s no secret that business is best done on the golf course, so why not try to make connections
THE BUSINESS
with local business institutions. Major employers and local Chambers of Commerce could be
COMMUNITY looking for a setting to host their next meeting.
DOWNLOAD NOW DOWNLOAD NOW DOWNLOAD NOW
Ever wanted to give golf a go, but didn’t know how? Interested in joining a golf club but not sure if it’s for you? We’re The Women in Golf Charter is helping to
Sign up for a free taster session at your local club hosting an open day to show you everything we have to offer, create a more inclusive culture in our sport.
and find out if this is the game ‘FORE’ you. so why not come down and see what membership is all about. Be part of the change.
Take to the internet to research which groups are active in your area. There may be organisations
EMBRACE THE
with a high number of female employees or users: mothers and toddlers, sports clubs, dance clubs,
UNKNOWN Girl Guides, universities and colleges, Women’s Institutes, dieting organisations, church groups, etc.
Suggested use: Access assets that Suggested use: Click on the image Suggested use: Be creative with the
will help you promote an all-important above to access assets to promote an delivery of your event programme using
taster session Open Days these materials
34 35You can also read
