Free From Event 06 May - 02 June 2021 - Asda Media Partnerships
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Free From Event
06 May – 02 June 2021
In partnership with
Free From Event 2m
people in the UK
live with a
diagnosed food
1in10 1in100
adults and children in the Brits are affected by Coeliac
allergy.₃ UK have a food disease and cannot eat
hypersensitivity.₄ products containing gluten.₅
£934m
value of the UK free-
from food & drink
retail market.₁
97%
of consumers are buying
1/4
of Brits are now buying
10%
of Brits avoid gluten, as part of
into the free-from market.₂ dairy free options.₁ a diet or due to an intolerance.₇
71% 12%
The UK free-from food and drink market has enjoyed stellar growth over the
past five years, more than doubling in value. This growth is driven by
numerous factors such as increased interest in digestive health and consumers
shopping for special occasions which often means catering for multiple
different dietary needs.₁
of shoppers want to be
able to easily buy Free
25-34 of ASDA’s online
shoppers bought
featured products during
From products at the year olds previous year’s Free
Over the past few years, people have become more mindful of what they put into their supermarket whilst From event AND
bodies - with 62% more Brits going Vegan₁₁ and 10% reducing their gluten in-take₇ for doing their household are the most likely to buy continued to buy them
example. Shoppers will be on the look out for brands who can cater for a range of different grocery shopping.₈ free-from products (64%)₉ post campaign.₁₀
dietary needs, so this event is a great opportunity for suppliers to show-off their free-from
ranges and educate shoppers on allergens. Sources: ₁Mintel, UK Free-From Foods Industry Report ₂IDG.com ₃Food Standards Agency ₄Allergy UK ₅bakeryinfo.co.uk – Health: Coeliac Disease
Diagnosis Rate ₆Kantar ₇coeliac.org ₈ thegluten-freeagency.com ₉ The Grocer – Kantar Worldpanel ₁₀ASDA In-House Data ₁₁trulyexperiences
Supplier Opportunities
In-store Media Online Media
All campaigns aligned to the Free From Event will use the supplied toolkit The Free From Event will be supported online with a Branded Page,
for the following media formats: featuring participating brands/products. Event roundel and creative
template available to all participating suppliers for use on:
Bollard Covers
EVENT LOGO EVENT LOGO Leader-board Banners
Security Covers Event logo
here
PACKSHOT Promo Banners
Digital 6 Sheets GOES HERE
Dept Navigation Banner
Branded Side Stack PACKSHOT POS Bubble
GOES HERE
Category Navigation Banner
POS Barkers*
EVENT
Inserts (PLA)
POS Bubbles* LOGO PACKSHOT
GOES HERE
Social Media
ASDA Radio
Digital 6 Sheet POS Barker
*POS Barkers & Bubbles are subject to approval. ** Please note: these images are only example mock-ups- this year’s creative may be subject to change
Key Information
Event Campaign Briefing Campaign Booking Contact:
Live Dates: Deadline: Deadline: Speak to your Account
06 May – 02 June 18 February 01 April Manager to begin
building your Free
From Event campaign
Invest in the Free From and…
Advise ASDA households with Free Associate your brand with a Inspire shoppers and drive
From product suggestions key consumer lifestyle trend incremental sales for your products
In partnership with
Thank you
In partnership with
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