Innovation. New revenues. Fit for future - Helvetia
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Innovation.
New revenues.
Fit for future.
Full-year results 2018 –
Showcase Smile
Cover Olga Titus: KLEINOLGA, 2018 (image section)
Helvetia Group
6 March 2019
InsurTech since 1994
Switzerland's oldest InsurTech
Since 25 years simplicity is the key driver of our success
25 Years of innovation Figures as of 31/12/2018
• Start in 1994 with phone sales only • CHF 88.5 million gross written premiums
• Today, the leading direct insurer in Switzerland • < 85% combined ratio, ~ 20% cost ratio
• > 130,000 clients
Products Finance brand trust study 2018
• Car and home insurance as main revenue drivers smile.direct ranks among the best, with an
outstanding and differentiated customer
• Bike, travel, legal, health (new) and life (new) experience
Car insurance:
Best price-/performance ratio 2019
2
History of market outperformance
We have grown profitably in a saturated market while increasing economies of scale
smile: 7% YoY GWP profitable growth since 2010 smile: simplicity = scalability
Gross written premiums and Ø growth GWP per FTE (in million) / 53 FTE as of 31/12/2018
110 8%
100 7.42% 1.65
7%
90 85.4 88.5
80.7 6%
80 76.7 1.55
69.7
70 64.5 5%
60 58.8 1.45
54.3
49.9 4%
50
40 3% 1.35
30 2%
20 1.25
1%
10
0 0% 1.15
2010 2011 2012 2013 2014 2015 2016 2017 2018 2010 2012 2014 2016 2018
Ø Growth GWP
3
Applying simplicity to new products: smile.life
smile.life: Very easy to conclude and without signature!
100% digital
No signature
needed
Step 1 Step 2 Step 3
Product detail One page Offer overview and
page configurator checkout Page
4
Changing customer behaviour
Sales shift to the point of need: mobile getting more and more important
Ecosystems Mobile
Car dealers
Intermediaries
5
The revolution is already happening
Customer touchpoints increase as a result of digitalisation - mobile becomes a standard
feature
11 % of Swiss customers have concluded their motor vehicle insurance online in 2016
Digitalisation
25 % of Google-generated insurance enquiries were made on a mobile device already in 2015
is happening
42 % of the Swiss population use their smartphone on a monthly base to purchase goods
70 % is the estimated, worldwide mobile e-commerce share by 2020
80 % of all insurance buying decisions will have an online involvement by 2021
Growth
outlook
50 % of the Swiss population already considers mobile banking as a standard
6
(Source: BCG: Digitalisierung - Der Schweizer Versicherungssektor im Umbruch: 2016 / Y&R Media Use Index 2018 / Statista / McKinsey, Digital Disruption 2017) )
Harvesting the mobile potential
New mobile application to be launched in summer 2019
Step 1 Step 2 Step 3
Simple Unique customer More services,
onboarding experience more touchpoints
7Why we win
Unique positioning Highly innovative
Unique operating model in the Swiss Innovative and agile working methods
insurance market. are our DNA.
Strong parent company 100% mobile
One of the top insurance companies. smile.direct harvests the potential with
Since 160 years. a state-of-the-art Mobile Experience.
Proven track record
Over 7% YoY profitable growth since 2010.
8Bonus: Showcase-Video
9Q&A
10You can also read
