Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall

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Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall
Chip & PIN card acceptance with Smartphones

                Presented to Apps World
                    30th November 2010
               by Peter Turner, CEO, CreditCall

         CardEase Mobile from:         www.cardeasemobile.com
Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall
CreditCall

CreditCall is a world leader in handling wireless transactions.

Since 2000, it has led the world with innovation for card
acceptance on parking and kiosk devices using wireless
(cellular) data communications.

This unparalleled experience is now being focussed on cross
platform Chip & PIN transactions using smartphones.

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Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall
Interesting Figures

  Target Pool      UK          USA       CANADA   GERMANY   SPAIN    ITALY   BRAZIL   AUSTRALIA

Number of large
                  2,955      18,311       3,026    9,000    3,000    4,000              3,944
  merchants

Number of small
                  2.2m        3.7m         1.3m    1.5m     2.4m     3.6m     5.7m      1.6m
  merchants

      Worldwide 400m Smartphones forecast to be shipped in 2014
      BlackBerry, Android, and Apple taking 65% share.

      UK - 875m cheques processed in 2009
      UK - Cheque guarantee ceases 30th June 2011
      UK - Alternatives in place by 2014
      UK - Cheques withdrawn 2018

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Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall
Smartphones

• Highly featured high power processing platform

• Sophisticated communications management

• Open and accessible to developers

• Millions of smartphones shipping
• Complementary to existing PoS terminals
• Fantastic opportunities for integrators and developers with
  market-specific knowledge of workforce mobility requirements

              CardEase Mobile from:    www.cardeasemobile.com
Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall
CardEase Mobile

• Turns a smartphone into a go-anywhere wireless payment terminal
  with full Chip and PIN capability.

• A simple payment app that can be used standalone or integrated with
  other vertical market apps to take payment.

• Supports Chip and PIN, magstripe and CNP transactions.

• Works in conjunction with the specially developed Thyron PosMate
  PIN Pad with EMV L1, EMV Level 2 certification, Common criteria, Bank
  Acquirer Testing Approval Certificates.

               CardEase Mobile from:     www.cardeasemobile.com
Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall
PoS Application

                                                      User Defined
                                                      Applications
                                                API

                                             EMV Kernel

                                End to End Encryption

                                           Communications

CardEase Mobile from:   www.cardeasemobile.com
Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall
The CardEase Network

                                                                                   Bank “A”

                                                                                   Bank “B”
                                          CreditCall
                                            Servers
                                        PCI DSS Level 1
                                           Certified                               Bank “C”

                                                                                   Bank “D”
Transaction types:-
• Card Present – Chip & PIN
• Card Not Present
Real Time visibility of transaction status via WebMIS
WebMIS built on a SOAP interface

                CardEase Mobile from:                     www.cardeasemobile.com
Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall
The major change:-

“Card Payment moves from the Point of Sale
to the Point of Interaction”

     CardEase Mobile from:   www.cardeasemobile.com
Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall
The CardEase Mobile kit

CardEase Mobile from:   www.cardeasemobile.com
Chip & PIN card acceptance with Smartphones - Presented to Apps World by Peter Turner, CEO, CreditCall
Plus optional peripherals

CardEase Mobile from:   www.cardeasemobile.com
An idea of a future Mobile PoS

CardEase Mobile from:   www.cardeasemobile.com
CardEase Mobile from:   www.cardeasemobile.com
Other examples…

• Service Industries and Trades
   – Secure on the spot payments
   – No waiting for cheques – improved cashflow

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• Retail
      – Queue-busting device
      – Trade shows, fairs and exhibitions
      – Party planners and slimming clubs

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• Logistics
     – Home delivery networks
     – Payments for additional shipping charges
     – Geo location information as part of the transaction

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Specialist Integrators are the Creative Force

• Comprehensive real-time reporting
• Integration with 3rd party apps through an API
• Advanced retail – provides a “payment engine” for other apps running on
  the smartphone:
   – Train ticketing               – Bailiffs
   – Restaurant ordering           – Catalogue showrooms
   – Hospitality                   – etc. etc.

                 CardEase Mobile from:     www.cardeasemobile.com
Summary

Better pre and post-transaction experience than traditional
PoS terminals

• Real-time transaction information available on the smartphone
• Account history – check on a customer’s details prior to the sale
• Access to stock inventory, ticketing information, route planning
  data etc.
• Enhanced peripheral support – barcode scanners, printers,
  biometric identification

“Driven by the Market Specialists with opportunities in all sizes of
   company”

             CardEase Mobile from:         www.cardeasemobile.com
Who provides what

CreditCall provides:
•   An API for the smartphone (BlackBerry, Apple, Android)
•   A point of sale application pre-certified with major banks
•   Access to a certified PIN Pad
•   Web-based merchant sign-up to live system
•   Access to the CreditCall test platform
•   WebMIS log-in and access to transaction status and reports
•   Chargeable access to the ultra-reliable CreditCall PSP service
•   SOAP interface for direct access to transaction status
•   Industry-leading technical support, via email

            CardEase Mobile from:      www.cardeasemobile.com
Who provides what

App developer provides:
•   Industry-specific application software
•   Links to CardEase Mobile payment app from other apps
•   End-user customer support
•   Main interface to the customer

           CardEase Mobile from:    www.cardeasemobile.com
Additional Information

   www.cardeasemobile.com

       mobile@creditcall.com

  Freephone 0800 138 0200

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Questions…

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