Program Overview - AAA Northeast
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Program Overview
ABOUT AAA
FEDERATION AAA NORTHEAST
Since 1902, motorists across the U.S. have relied on AAA Northeast is a not-for-profit motor club with
AAA for roadside assistance, travel planning, driver 64 locations and 5.7 million members in
safety and child passenger safety programs. Today, Connecticut, Massachusetts, New Hampshire, New
AAA is a federation of affiliated motor clubs with Jersey, New York and Rhode Island.
58 million members nationwide.
2
© Copyright 2018. AAA Northeast. All Rights Reserved. CONFIDENTIAL.
Connecticut Massachusetts* New Jersey New York Rhode Island
581,200 2,324,500 742,000 1,636,600 486,400
*Includes Salem, New Hampshire
Source: Direct Focus Active/Pending Members
3
© Copyright 2018. AAA Northeast. All Rights Reserved. CONFIDENTIAL.
MEMBER DEMOGRAPHICS
millennials/gen x
men/women
average HHI homeowners married
college grad have children
Source: 2017 GfK MRI Doublebase
4
© Copyright 2018. AAA Northeast. All Rights Reserved. CONFIDENTIAL.
AAA DISCOUNTS & REWARDS
The AAA Discounts & Rewards program includes over 7,000 local and national partners with 125,000+
locations. It contains both everyday discounts and exclusive, limited-time offers in-store and online.
5
© Copyright 2018. AAA Northeast. All Rights Reserved. CONFIDENTIAL.
VALUE AAA
TRUSTED & VALUED ENGAGED & LOYAL
When you partner with AAA Northeast, you gain When AAA is associated with a product or offer,
access to 5.7 million members who value members say they are 20-25% more likely to buy.*
membership for the services it provides, including
discounts and savings.
SATISFACTION QUANTITY
Feel good about being a Shop and buy in larger
customer. quantities.
SPEND MORE FREQUENCY
Buy more and spend up on Shop more frequently and
expensive items . bring others with them.
*Source: Various AAA brand studies between 2002-2009
6
© Copyright 2018. AAA Northeast. All Rights Reserved. CONFIDENTIAL.
Data Sharing & Business Established Best Available & Program
Intelligence Business Support
Data-share is not a requirement but Your business must be established for a Offer must be best in market to ensure
recommended whenever possible to better align timeframe of 3 years minimum with a proven members are receiving exclusive access
membership and promotional strategy. This track record. above and beyond external user groups.
allows for continued growth within the Program support is also encouraged to help
partnership. raise awareness of the benefit to drive
business and increase sales.
7
© Copyright 2018. AAA Northeast. All Rights Reserved. CONFIDENTIAL.
PARTNER TESTIMONIALS
“…works effectively which mutually benefits
AAA membership with Live Nation concerts "Our nearly 20-year exclusive relationship... is
and products….continues to deliver positive the "gold standard" in the travel industry...”
results and goodwill.”
"...a comprehensive and detailed marketing plan
structure based on club and member "AAA has significantly helped us build our
research...has driven positive results." brand and increase market share..."
8
© Copyright 2018. AAA Northeast. All Rights Reserved. CONFIDENTIAL.
AAA Northeast, Providence Headquarters, Royal
Little Drive, Providence, RI, United States
AAA Northeast
Attn: Partnerships & Promotions
110 Royal Little Drive
Providence, Rhode Island 02904
401.868.2000 x2247 partners@aaanortheast.com AAA.com/Partners
9
© Copyright 2018. AAA Northeast. All Rights Reserved. CONFIDENTIAL.
You can also read
