LEARNING TOGETHER AND THE STUDENT EXPERIENCE: Institutions Embracing Data to Help More Students Start, Stay & Finish Strong
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LEARNING TOGETHER AND THE
STUDENT EXPERIENCE:
Institutions Embracing Data to Help More
Students Start, Stay & Finish Strong
Mark David Milliron
CIVITAS LEARNING® COPYRIGHT © 2018 mark.milliron@civitaslearning.com
ISSUES DRIVING CHANGE
• Success Indicators
✓ Completion, on-time completion, transfer,
equity gaps, STEM, career success, thriving
• Enrollment
• Affordability
• Initiative Fatigue
• Resource Optimization
• Personalization
DATA IMPACT MATRIX
A THEORY OF WORK
INTELLECTUALLY STUDENT
CURIOUS SUCCESS
SCIENTISTS
Late Signal Strong Signal
INSIGHT
STATUS QUO BEST PRACTICISM
No/Wrong Signal Weak Signal
ACTION
THE OPPORTUNITY FOR GREATER IMPACT
ONBOARDING GET ON PATH STAY ON PATH
Successful Transition from Developing an Educational Ongoing Ed Plan and
Admission to Enrollment Plan for Success Retention Management
STUDENT JOURNEY
Up to 40% 42% 16%
of students fail to enroll of students are leaving of students leave with enough
within their first 3 terms credits, but no credential
Average excess credits
27 earned without clear
path progression
$$$ Tuition revenue lost
due to attrition
$16K Average additional
debt for every year
at a two-year college
CIVITAS LEARNING® COPYRIGHT © 2018 CCA, Time is the Enemy | Harvard University, SDP Summer Melt | CCRC, Early Momentum Metrics
CIVITAS LEARNING – DATA TO POWER OUTCOMES
40% OF ACTIVE U.S. STUDENTS
7MENROLLED
20M 200M ~2K
STUDENT
COURSE PREDICTIVE
ENROLLMENTS MODELS
STUDENTS RECORDS
CIVITAS LEARNING® COPYRIGHT © 2018STRATEGIES TO ACHIEVE OUTCOMES
Student Inquiry Persistence & Graduation Career
MILESTONE
DECISIONS SCHEDULE CAREERS
MAJORS
COURSES
SECTIONS
PRECISION
OUTCOMES
• ENROLLMENT
• EQUITY
• PERSISTENCE
• COMPLETION
OPPORTUNITIES • WORKFORCE
TO ENGAGE & COURSE • PLACEMENT
SUPPORT SUCCESS ENCOURAGEMENT
COACHING
RESOURCES &
PROGRAMS
MINDSET
NUDGING
POLICY
EVALUATIONBRINGING THE WORK TOGETHER
Personalized Precision
Pathways Engagement
Student Success
Intelligence Platform
CIVITAS LEARNING® COPYRIGHT
Civitas Learning® © 2018©2018
CopyrightPERSONALIZED INSIGHTS DRIVE ACTION
ACROSS THE STUDENT LIFECYCLE
PERSONALIZED PATHWAYS O U T C O M E S PRECISION ENGAGEMENT
TIMELY, RELEVANT INSIGHTS – EMERGING TRENDS, STUDENT-LEVEL SCORES
SIGNAL
INTELLIGENCE
INSTITUTION-SPECIFIC APPROACH – 2000+ PREDICTIVE MODELS IN PRODUCTION
PREDICTIVE
MODELS
DEPTH OF DATA – 95% OF PREDICTIVE POWER COMES FROM DERIVATIVES
ENGAGEMENT ACADEMIC LIFE & LOGISTICS
● LMS activity streak ● Modality features ● Degree program alignment scores
● LMS relative-to-section average ● GPA consistency ● Credits withdrawal patterns
● Terms attempted/completed ratio ● Financial aid change variables
DERIVATIVES
BREADTH OF DATA – CROSS-SYSTEM & CROSS-INITIATIVE
CIVITAS
DATALEARNING® COPYRIGHT © 2017 | CONFIDENTIAL
SIS LMS FINANCIAL AID CRM ADMISSIONS TUTORINGBRINGING THE WORK TOGETHER
Personalized Precision
Pathways Engagement
Student Success
Intelligence Platform
CIVITAS LEARNING® COPYRIGHT
Civitas Learning® © 2018©2018
CopyrightCIVITAS LEARNING® COPYRIGHT
Civitas Learning® © 2018©2018
CopyrightOVERVIEW: ILLUME COURSES
Exemplar Signals across the Civitas:
YELLOW FLAG SIGNAL
Course where even students with a C who persist may be at risk of not graduating.
CHALLENGE SIGNAL (GATEKEEPER/GATEWAY)
A significantly above average percentage of students earn Ds, Fs or withdraw and
have a lower likelihood of graduating compared to students who earn As, Bs or Cs.
QUALIFIER SIGNAL
Only an A improves a student’s likelihood of graduating, where typically an A, B or C all
improve graduation likelihood. In addition, students who earn a B are at least 15% less
likely to graduate than those who earn an A.
LATE HURDLE SIGNAL
Students most commonly take this course three or more years into their career,
and student performance is significantly more predictive than other courses
taken in the same year.
17
CIVITAS LEARNING® COPYRIGHT
Civitas Learning® © 2018©2018
CopyrightOVERVIEW: GRADE SIGNALS GRADE SIGNALS
YELLOW FLAG SIGNAL
Students who earn “C” in an early term courses tend to persist but not
graduate when compared to other courses taken in the same year.
In this English Composition
and Rhetoric Course,
students that receive a C are
94.4% likely to persist, but
are only 52% likely to
graduate, compared to an
average graduation rate
of 70%.
The graduation rate of
students with a grade better
than a C is 80%.
CIVITAS LEARNING® COPYRIGHT
Civitas Learning® © 2018©2018
CopyrightCivitas Learning® Copyright ©2018
Civitas Learning® Copyright ©2018
Civitas Learning® Copyright ©2018
IMPACT ON STUDENT OUTCOMES
11.1 percentage
points
PERSISTENCE
on average and up to
19.0 percentage
points
with most challenged
7.62
CIVITAS LEARNING® COPYRIGHT © 2018CIVITAS LEARNING® COPYRIGHT © 2018
COLLEGE SCHEDULER IMPACT ON PERSISTENCE
+ 4.1pp + 4.8pp
AVERAGE FOR
SPRING 15-16 TERMS AVERAGE FOR
FALL 15-16 TERMS
1.7pp
+
AVERAGE FOR
+ 2.4pp
AVERAGE FOR
SPRING 15-16 TERMS
FALL 15-16 TERMS
+512 3X
+120
ADDITIONAL +745 GREATER
STUDENTS ADDITIONAL
ADDITIONAL FOR STEM
STUDENTS STUDENTS
STUDENTS
CIVITAS LEARNING® COPYRIGHT
Civitas Learning® © 2018©2018
Copyright20% increase
in retention
53% more degrees
& credentials awarded
35% more graduates
CIVITAS LEARNING® COPYRIGHT © 2017BRINGING THE WORK TOGETHER
Personalized Precision
Pathways Engagement
Student Success
Intelligence Platform
CIVITAS LEARNING® COPYRIGHT © 2018
CIVITAS LEARNING® COPYRIGHT © 2018COMMUNITY INSIGHT 2
GAINING DEEPER UNDERSTANDING OF HIGH GPA DEPARTURES
98% of institutions in
this study are losing
more students above
2.0 GPA than below it.
This benchmark is based on a data set
of 4 million students from 62 institutions.
CIVITAS LEARNING® COPYRIGHT © 2018
CIVITAS LEARNING® COPYRIGHT © 2018CAMPAIGN: HIGH GPA, LOW-MODERATE
PERSISTENCE
Outreach Goal Sample Email: We’re Proud of You!
• Come to advising, persistence Hi ,
I wanted to send you a note to see how your
Students Targeted semester is going. College can be challenging
this time of year and even the most successful
• Undergraduate, GPA 3.0-4.0 w/ students can struggle. Common challenges for
low persistence likelihood students include job commitments, family
responsibilities, financial pressures,
transportation issues, or a combination of these
Outreach Owner and other issues. Do any of these sound familiar
to you?
• Illume Working Group pulls If you are experiencing any of these issues, or
student list, creates case for other things, I am here to help!
advisors I am proud of your progress and excited to
support your continued success.
Strategy Sincerely,
• Sent before spring midterms
CIVITAS LEARNING® COPYRIGHT © 2018
CIVITAS LEARNING® COPYRIGHT © 2018CAMPAIGN: NEAR-COMPLETERS & THE FINISH LINE
Outreach Goal
• Catalyze completion among
students more than 75% of way
Students Targeted
• Students who had accumulated 75%
of credits on ANY degree path,
segmented by persistence
likelihood
Outreach Owner
• Student success team
Strategy
• Identify optimal student group,
segment outreach by persistence
quartile – top/email, middle/calls,
lowest/face to face
CIVITAS LEARNING® COPYRIGHT © 2018
CIVITAS LEARNING® COPYRIGHT © 201831% increase in
graduates in one
year
38% increase in
credentials
awarded
CIVITAS LEARNING® COPYRIGHT © 2017 | CONFIDENTIALCOMMUNITY
INSIGHTS
REPORT
ISSUE 4
FOCUSING ON THE FINISH LINE
COMING SOON
CIVITAS LEARNING® COPYRIGHT © 2018
CIVITAS LEARNING® COPYRIGHT © 2018COMMUNITY INSIGHT 1
ONE-MORE COURSE INSIGHT
Persistence may be increased with
increased course load for some students.
• One more course
Largest increase (14.91 pp) for community
college students taking one course per
term versus two
• Continued, but declining, value
with each increase
Adding even one more course will not
be a reality for all students
Differences in persistence rates between number of sections
(courses) attempted, according to institution type.
This benchmark is based on data across 57 institutions • Education is not one-size-fits-all
(34 community colleges and 23 4-year institutions). Need to make realistic recommendations
to help all students
CIVITAS LEARNING® COPYRIGHT © 2018
CIVITAS LEARNING® COPYRIGHT © 2018CHICAGO REGIONAL WORKSHOP
THE PROGRAM
Target Audience:
Students in good standing, enrolled in
fewer than six hours for Spring 2018
Goal:
Students enroll in just one more class,
which may put them over the 5.14 credit
hour tipping point indicated as a “top
perseverance indicator” by Illume
UNIFIED DATA LAYER
Messaging:
Taking one more class will help you achieve
your goal faster
CIVITAS LEARNING, INC. -- CONFIDENTIAL INFORMATIONCHICAGO REGIONAL WORKSHOP
OUTCOME
2,036 emails
1,053 opens
(52% open rate)
199 students added
courses
UNIFIED DATA LAYER
289
Overall 1 percentage point lift in the percent of students taking 7 or
more credit hours Spring ‘18 compared to Spring ’17.
CIVITAS LEARNING, INC. -- CONFIDENTIAL INFORMATIONCOMMUNITY INSIGHT 1
PARTNER INSIGHT
CIVITAS LEARNING® COPYRIGHT © 2018
CIVITAS LEARNING® COPYRIGHT © 2018CIVITAS LEARNING® COPYRIGHT
Civitas Learning® © 2018©2018
CopyrightMeasure the impact of
programs, policy changes
& interventions
• Identify comparable control groups
• Leverage prediction-based
propensity score matching
• Measure true intervention efficacy
• Meets What Works Clearinghouse
guidelines
CIVITAS LEARNING® COPYRIGHT
Civitas Learning® © 2018©2018
CopyrightSam Jones
Hi Sam…wanted to let you
know that the Writing Hi Sam, The Writing Center
Center is a big part of doing
well in your major. The Welcome to the university. Congratulations again on your
majority of students using
scholarship!HiWe’re
Sam –so happy
Here to have you as a student. It was gre
is your
the writing center are
meeting you at our advising
reminder that theresession
is a last week.
achieving A’s in their meet-up tomorrow at 7pm
courses. Come see what’s for new students at the students – the real rock stars h
Did you know our most successful
available and how we can Writing Center. 10 new
– visit the Writing Center an average of 6 times the first semester
support you! The Writing students are planning to
their junior attend.
year. Let’s
Are make
you in?sure you’re a rock star too! I can arra
Center is located in Goodall
for you to meet up with another student to show you around the
Hall Room 223.
center. Let’s talk.
Matt Champion, Advisor
There is a meet-up at the
Writing Center for new
students at 7pm on Thursday.
Can you commit to going?
Maybe
Would you like a reminder on
Wednesday?
Yes
Civitas Learning® Copyright ©2018BRINGING THE WORK TOGETHER
Personalized Precision
Pathways Engagement
Student Success
Intelligence Platform
CIVITAS LEARNING® COPYRIGHT
Civitas Learning® © 2018©2018
CopyrightA CLEAR PATH – FROM START TO FINISH
Start Strong
SCHEDULING
● Easily manage critical
onboarding tasks
● Develop a deeper sense PLANNING
of belonging through
personalized engagement
Stay on the Path
to Success
● Follow course a roadmap,
track progress, understand
requirements, and evaluate
potential plan changes ONBOARDING &
● Align degree and career, STUDENT
gain insight to job demand ENGAGEMENT
● Quickly find the best-fit
schedule and enroll for
classes
CIVITAS LEARNING® COPYRIGHT
Civitas Learning® © 2018©2018
CopyrightTHE CIVITAS: A COMMUNITY LEARNING TOGETHER
RESOURCES & RESEARCH COMMUNITY OF PRACTICE
Tools & guidance to start stronger Networking & opportunities to learn from
& learn faster together other Civitas Partners & industry experts
The ● National ● Annual Summit:
● Webinars on ● Civitas Learning 250+ Partner attendees
Civitas Advisory
tactics & Space Representing Board (NAB): ● Regional
learnings 300+ Partners Dr. Vince Tinto,
● Community Dr. Linda Baer, Workshops:
● Nudge hub Insights Reports Dr. Davis Jenkins Throughout US
each year
● Playbooks ● Podcasts on ● Mission-
● Research
trends & tactics aligned
● User guides Partnerships
Investors:
● Additional Lumina Foundation,
support services ReThink, Valhalla
CIVITAS LEARNING® COPYRIGHT © 2018
CIVITAS LEARNING® COPYRIGHT © 2018UNITE AT
April 2nd – 4th
civitaslearning.com/summit
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