11.11 SELLER PRE HYPE TIPS - Shopee
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11.11 SELLER PRE HYPE TIPS
Prepared by: Seller Features Team
Private & Confidential
Shopee Malaysia, # 1 e-commerce platform
DOWNLOADS
ACTIVE SELLERS
SHOPPING WEBSITE
Source: Internal Company Data, iPrice Map of E-commerce Q1 2020
Private & Confidential 2
Get ready for the BIGGEST CAMPAIGN of the year
15 DAYS x3 INCREASE
Of Big Sale In Orders
Oct Nov
Mon Tue Wed Thu Fri Sat Sun Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 1
5 6 7 8 9 10 11 2 3 4 5 6 7 8
12 13 14 15 16 17 18 9 10 11 12 13 14 15
19 20 21 22 23 24 25 16 17 18 19 20 21 22
26 27 28 29 30 31 23 24 25 26 27 28 29
30
Campaign pre-hype Campaign peak
2018 2019
Private & Confidential 3
Use Seller Features for 11.11 to help increase Sales by 4x
Views increase → Followers increase → Conversion increase → Sales increase
Views Shopee data shows
10X that sellers who
Sales
utilise Seller
Features have, on
average, more
Followers
4X
shop views and
8X shop followers.
This can lead to
Conversion higher conversion
rates and greater
6X sales!
Private & Confidential 4
1. 11.11 Strategic Operations planning
Factors to Good Performance
● Prepare sufficient stocks and update accurately
● Make your products shine
● Analyse shop performance and enhance business strategy
● Understand benchmark against competitors prices and provide
special promotions
● Beautify shop front
2. Key success factors for 11.11 sales campaign
CONTENTS Factors to Purchase Frequency
● Reaches your intended and targeted audience by voucher
● Turn On Shop Games with attractive voucher
● Leveraging bundled packages to get eyes on certain products
3. Get ready for 11.11
Develop your Unique Brand Voice
● Raise awareness to the right target
● Unveil unidentified gaps to offer the best
● Good branding to increases the value
● Build community by connecting with them
Private & Confidential
5
Surmounts 11.11 Strategic Operations planning Factors to Good Performance
Surmounts 11.11 Strategic Operations planning
Having a strategic operations planning in mind will help you become more prepared and confident to meet or even exceed
your sales and marketing goals. Gearing up by using seller features to keep your business run smoothly.
My Inventory* Listing Quality Checker Selling Coach* Shop Decoration Tools
Inventory optimization Quality checker for all Discover untapped Create good design and
tool for replenishment to keywords and photo to reach popular product make great first impressions
prevents short or excess its potential buyer by opportunities and ideas by upping the chances of
increase the listing value successful purchase.
inventory. on Shopee
*only for selected sellers
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My Inventory
My Inventory is a tool in the Seller Centre that helps you to monitor and manage your inventory easily. This allows you
maintain a steady supply of stocks to support the growth of your business and prevent disruptions to your sales.
Learn more about
Inventory Management
*only for selected sellers
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Prepare Sufficient Stocks and Update Accurately
Key Features of My Inventory
With My Inventory, you will be able to
Know your Understand Receive
inventory at your product notification for
one glance sales cycles replenishment
Reduce out-
Speed up order-
of-stock
processing
situations
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Prepare Sufficient Stocks and Update Accurately
1. Know your inventory at a glance
The Inventory Dashboard section provides a real-time overview of your stocks at different statuses, so
that you can tell at one glance what needs to be replenished.
●
A Live SKUs refers to
products that are currently
published.
A B C D
●
B Delisted & Suspended
SKUs refers to products
that are no longer available
to your shoppers.
●
C SKUs Out of Stock refers
to products that have
reached zero in quantity.
●
D SKUs with Low Stock
refers to products that are
low in quantity.
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Prepare Sufficient Stocks and Update Accurately2. Understand your product sales cycles
Get insights into how your average sales change over time between two different periods: last 7 days
(L7D Sales) and last 30 days (L30D Sales). This helps you to estimate the quantity needed for your
next round of replenishment.
Seller Tips!
Prepare to replenish more
stocks when your SKU’s L7D
Sales are relatively higher
when compared to L30D
Sales.
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Prepare Sufficient Stocks and Update Accurately3. Receive notifications for replenishment
Use the Restock Alert function to receive notifications when your SKUs are Out of Stock or in Low
Stock. SKU stock will be considered low when its stock level falls below the minimum stock quantity.
Seller Tips!
To identify SKUs in Low
Stock, you’ll need to provide a
minimum stock quantity under
the Minimum Stock
Threshold column
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Prepare Sufficient Stocks and Update Accurately4. Reduce out-of-stock situations
Check the SKU Restock Urgency status to understand how soon you should replenish stock
A● Restock Immediately
indicates SKUs that are
out-of-stock
B● Restock Soon indicates
SKUs with Low Stock
A
i.e. stock quantity below
the Minimum Stock
Threshold
B
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Prepare Sufficient Stocks and Update Accurately5. Speed up order-processing
By providing the Location information of each SKU, which will be reflected in your picklist and packing
list, it’ll be easier to find what you need when picking and packing orders in the warehouse.
Note: Improvements on picklist and packing list will be
launched in the near future
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Prepare Sufficient Stocks and Update AccuratelyListing Quality Checker
Listing QC System tool can screen your product listings individually and by batch for potential
violations, which helps you improve your listing quality. This allows you to
Verify Sort Listing Receive
Listing Suggestions
Double check against Safe listings and Tips to improve your
guidelines listings with potential listings
violations
Learn more about
Listing Quality Checker
Private & Confidential *only for selected sellers 15
Make Your Products ShineHow Listing Quality Checker prompt the alert on Seller Center
Alerts will appear for product details with any potential violations in either single upload or batch upload.
Single Upload Batch Upload
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Prepare Sufficient Stocks and Update AccuratelySelling Coach
Selling Coach in Business Insights gives you personalised and platform-wide insights on your product strategy. With
this feature, you will be able to
Suggested Continuous
Understand Market Demand Understand Market Supply
Action Improvement
High Bring in the
Understand which products Identify and evaluate demand, new product Utilise
are demanded from the the existing supply in low supply similar
market by browsing the the marketplace products to
top-selling products, Bring in the improve your
trending products and High new products listings from
most-searched keywords If the product is…. demand, with a more time to time
high supply attractive
listing than
the existing
ones
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Understand benchmark against competitors pricesKey Features of Selling Coach
Total 4 key features we have for you in Selling Coach
Top- selling Trending
Product Product
Similar
Top Keyword
Product
Learn more about
Selling Coach
*only for selected sellers
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Prepare Sufficient Stocks and Update Accurately1. Top-Selling Products
Do a category search and discover the Top-selling Products of each category excluding your products. Browse the
different product ranges and discover the possible products you can start selling on 11.11 too!
1
1 Select Top-selling Products
3
2 Select the category you’d like
2
to do a search for
3 Browse the Top 30 products
in the category you searched
for
Seller Tips!
Other sellers might be
considering selling top-selling
products, hence it’s essential to
be competitive in terms of
price, appearance, customer
service etc.
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Understand benchmark against competitors prices2. Trending Products
Trending Products shows you the Trending Keyword Searches within a particular product category to help you
expand your product type and bring in trending products to improve your shop selection.
1 Select Trending Products
1
2 3
2 Browse and select Trending
Keyword Searches in one of
your top 3 categories
3 Identify the top products
related to each keyword
Seller Tips!
Trending products can be
products under a trending
keyword but does not have
many listings yet which is a
good opportunity for you to tap
into!
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Understand benchmark against competitors prices3. Similar Products
Browsing products similar to your listings in the Similar Products page allows you to assess your competitors’
listings, further identify the areas that you can improve on for your existing listings .
1 Select Similar Products
2 Choose your product
categories by sales or
1 2 3 upload time, or search for a
specific product of yours.
3 Assess the similar products
related to your product
Seller Tips!
You may match your
competitor’s prices or offer
lower prices to retain your
sales, or opt for marketing
strategies to draw more buyers
to your listings.
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Understand benchmark against competitors prices4. Top Keywords
The Top Keywords page allows you to browse the most-searched keywords for your top 3 categories. Top
Keywords that appear consistently on the rankings indicate high levels of interest and demand from buyers which
helps you identify possible product expansion opportunities.
2 1 Select Top Keywords
1 2 Choose one of your existing top 3
3 categories
3 Browse the most-searched
keywords for these categories
Seller Tips!
Name your listings with the most-searched keywords if it’s relevant to your products. Instead of expanding your product
selection to include all top keyword searches, focus on the top 3 keyword searches to maximise your impact.
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Understand benchmark against competitors pricesShop Decoration Tool
Shop decoration is a tool for sellers to design and personalise their shop page in Seller Centre. Every seller is
recommended to use Shop Decoration to maximise their sales potential.
Highlight Promotions Display Categories Banner
& Bestsellers Customisation
Learn more about
Shop Decoration Tool
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Beautify shop frontKey Features of Shop Decoration Tool
In Shop Decoration Tool, we will be able to help you to design the most outstanding display for your shop in product
and shop level.
Shop Level Product Level
Banner Creator Shop Custom Page* Hot Deals Top Picks Shop By Categories
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*only for selected sellers
Prepare Sufficient Stocks and Update Accurately1. Banner Creator
Banner creator helps you to create a banner with Shopee default backdrop. This would be the best chances for
sellers to adopt our campaign template which we have specially customised for you in every campaign!
2
1
3
Select Banner Creator Change the product image and click Finish.
Seller Tips!
Image Dimension 600px width
Private & Confidential
x 600px height 25
Beautify shop front2. Shop Custom Page
Create a unique landing page that is tailored to your needs- be it to promote your brand, product,category, or
campaign. Convey your intended message to shoppers more effectively, which can further boost traffic and sales for
your shop.
Establish brand voice and Promote new product Announce new campaigns Share exclusive shop
personality launches and events vouchers
Learn more about
Shop Custom Page
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Beautify shop frontShop Custom Page
3 simple steps to create a custom page for your shop
1 Go to the Shop Decoration
page via Seller Centre
2 sidebar menu
3
2 Select the Custom Page tab
3
Select Create A New Page
1
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Beautify shop frontShop Custom Page
Creating a Custom Page is similar to creating Shop Decoration
A Templates B Components
4 Select a Templates or
customise a component
Custom Page
A Choose one of our templates
as a base layout.
The shop was founded with a global vision
to empower consumers to express
themselves freely through fashion. The
brand was established in 1997.
B Or, add different components
to a blank canvas.
and click ‘Create’.
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Beautify shop frontSpecial Components in Shop Custom Page
Three special components specifically for Shop Custom Page
Text Product List Voucher
Write a text description to Display specific products Display all ongoing voucher
share about your shop to shoppers promotions to shoppers
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Beautify shop frontSpecial Components in Shop Custom Page
Text Product List
A RM0.00
B
RM0.00
Use the Text Component to convey information to Use the Product List Component to highlight specific products
shoppers, such as your brand story or philosophy. to shoppers, such as during new product launches or
promotional campaigns.
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Beautify shop frontSpecial Components in Shop Custom Page
Product List
C
Seller Tips!
To boost conversion, you can
display vouchers with featured
Use the Voucher Component to share ongoing vouchers with shoppers. products on your Custom Page.
Choose voucher layouts based on what works for your brand.
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Beautify shop front3. Hot Deals
Showcase discounted products that buyers will see as personalised recommendations. A minimum of 3 and a
maximum of 9 products will be displayed in our ‘Hot Deals’ component’s property panel.
1
2
Seller Tips!
If valid products based on
Select Manage Your Discount Promotions and edit your ongoing buyer’s purchasing behavior is
promotions. Click Save once we’ve completed. less than 3, this component will
be automatically hidden.
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Beautify shop front4. Top Picks / Top Products
Showcase up to 9 best-selling products on your shop homepage. Products will be automatically displayed based on
highest monthly sales with a minimum of 3 and a maximum of 9 products will be displayed.
Seller Tips!
If valid products based on
buyer’s purchasing behavior is
less than 3, this component will
be automatically hidden.
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Beautify shop front5. Products by category
Showcase up to 8 of your top products under a category. It also includes a link to your product list page, which
will direct shoppers to view all the products under that category.
1 Choose an active In-Shop Category.
2 Add products by choosing a sort rule:
1
● Sort By Highest Sales
2 ● Sort By Latest Listing
● Sort By Lowest Prices
3
3 Add a category name.
4
4 Click Save.
Seller Tips!
You’re free to reorder the
frames, if need.
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Beautify shop frontKey success factors for 11.11 sales campaign Factors to Purchase Frequency
Key success factors for 11.11 sales campaign
Getting this part may sound trivial but it’s the main ingredient for a successful sales campaign. With an exclusive
“doorbuster” deals are especially important when seller like you, would like to stay on top of the game.
Seller Voucher
& Follow Prize Discount Promotion Shop Games Combo Deals
Using smart voucher to Set promotion discount for all Entice your potential Gain competitive advantage
create the best voucher listings. buyer to play games in with our Add-on Deal,
for your shop and grow your shop to win free Bundle Deal and
Wholesales.
followers using Follow vouchers and spend in
Prize. your shop.
Private & Confidential 36Smart Seller Voucher
Wants to create a good voucher for your buyers but unsure how? You can utilise Shopee Smart Voucher whereby the
system will recommend the ideal voucher budget setting for you in order to maximise the buyer usage of the voucher
as well as the sales generated.
2
1 2
Click Shop Voucher and select your voucher Toggle ON the smart voucher selection and apply
claim period. suggestion for all voucher settings.
Learn more about
Smart Seller Voucher
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Reaches your intended and targeted audience by voucherSeller Vouchers
Reach more buyers that you typically would not reach and stimulate additional purchases with exclusive vouchers.
1
1 Access the Marketing Centre via the
Seller Centre sidebar menu, select
Vouchers and Create.
2 Fill up Voucher Name, Voucher Date
and Voucher Claim Period.
2
3 3 Fill up Reward Type and Minimum
Basket Price.
4 Choose to display at storefront,
specific channels like Shopee
4 Feed,Shopee Live or do not display.
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Reaches your intended and targeted audience by voucherFollow Prize Voucher
Turn your customers into “Followers” of your shop to allow your customer get updates on your latest offers via Chat
Broadcast (only available to selected sellers) and Shopee Feed post.
A pop-up window will be
shown automatically to ‘Follow’ button turns
qualified buyers when orange during the event
they enter your shop period.
page during the event
After clicking, the buyer
period.
will receive the voucher
directly to their voucher
wallet which they can use
immediately.
Learn more about
Follow Prize Voucher
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Reaches your intended and targeted audience by voucherDiscount Promotion
Discount promotions allows you to create your own custom discounts for a selected period of time for any of your
products, so that you can give your shoppers the best deals and to attract more buyers.
‘Discount’ will appear on
the product listing with
a discount label, thus
attracting more clicks and
orders.
Seller Tips!
Don't forget to update your
Learn more about discount promotion over next
Discount Promotion 180 Days upon its expiring!
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Reaches your intended and targeted audience by more discountDiscount Promotion
4 easy steps to access and create discount promotion for your shop.
1
1 Access the Marketing Centre via the
Seller Centre sidebar menu, select
Discount Promotions and Create
2 2 Add Discount Promo Name
3
3 Enter Discount Promotion period
4 Add Products from your listing
4 ● Enter discounted price and
click Confirm
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Reaches your intended and targeted audience by more discountShop Games
Drive shop traffic and engage shop visitors with fun games, ultimately leads to more sales with the prizes won in the
game.
Game banner on How game looks Our exclusive
your shop page like to player Microsite
Seller Tips!
Turn on Shop Games and
stand a chance to be featured
on our exclusive Microsite to
gain extra exposure for your
shop.
Learn More
Shop Games
*only for selected sellers 42
Private & Confidential
Turn On Shop Games with attractive voucherSpin The Wheel
4 easy steps to access and create Spin and Win game for your shop.
1 1 Access the Marketing Centre via the
Seller Centre sidebar menu, select
Shop Game and Create
2 Add Game Name that will appears in
game interface as game name
2
Lucky Wheel
3 3 Add Game Period
4 Click Next and generate prizes
● Edit prizes with discount type and
minimum basket size
4
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Turn On Shop Games with attractive voucherCombo Deals
Entice buyers who purchase more from your shop with extra discounts or free gift.
Add-on Deals Bundle Deals Wholesales
Attract buyers by giving free gifts or Create product bundles in your shop, Boost sales by allowing buyers to enjoy
extra discounts for add-on product and offer discounts for these bundles lower price when they purchase large
in a single checkout quantities
Learn more about Learn more about Learn more about
Add-on Deal Private & Confidential
Bundle Deal Wholesale 44
Leveraging bundled packages to get eyes on certain productsAdd-on Deal
Create Add On Deal for your products with the steps below.
1
1 Access the Marketing Centre via the
Seller Centre sidebar menu, select
2 add on deal
2 Create Add-on Deal and input the
3 basic details for your Add-on Deal.
3 Add main products to the Add-on Deal.
4 4 Select your add-on products.
● Input the add-on price or add-
on discount for your add-on
products
Seller Tips!
Add on works best for complementary
products, as shoppers are more
inclined to purchase products that can
be used together.
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Leveraging bundled packages to get eyes on certain productsAdd-on Deal (GWP)
Give free gifts to your buyer who purchase more from your shop now.
1
2 1 Access the Marketing Centre via the
Seller Centre sidebar menu, select
add on deal
3
2 Create Add-on Deal and input the
basic details for your Add-on Deal.
3 Add main products to the Add-on
Deal.
4
4 Select your add-on products as
free gift (s) by setting add-on
price to be RM 0.00.
Seller Tips!
Attract more buyers by giving free
gift(s) as everyone loves free
gifts!
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Leveraging bundled packages to get eyes on certain productsBundle Deal
Offer discounts for the product bundles.
1
2
1 Access the Marketing Centre via the
Seller Centre sidebar menu, select
Bundle deal
2 Create Bundle Deal and input the
3 basic details for your bundle deal
3 Add Product and batch Enable
products in Bundle Deal
Seller Tips!
Self create and manages bundles
easily by mixing and matching
products in your shop 47
Private & Confidential
Leveraging bundled packages to get eyes on certain productsWholesale
More discount for buyers who purchase in bulk from your store.
1
1 Access My Products via the Seller
Centre sidebar menu.
2 Click on add price tier (Wholesale)
and input the basic details for your
Add Price Tier
2
Seller Tips!
Boost sales by increasing buyers'
basket size.
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Leveraging bundled packages to get eyes on certain productsGet Ready for 11.11 Super Sales Develop your Unique Brand Voice
Get Ready for 11.11 Super Sales
Good branding serves as a bridge between your products and potential buyers, resulting in higher conversion rate. To
ensure maximum outreach to potential buyers, Shopee offers the following features to help shoppers get to know your
brand and what you have to offer for 11.11!
Business Insight Chat Broadcast* Shopee Feed Livestream
Gain insight into your business Give them a nudge to purchase Create personal connection with Connect and build a better
and analyse your real time your products from your store customer through visual Feed relationship with the audience
shop performance to boost by sending them exclusive which can reflect your brand’s and boost brand loyalty with live
your sales and more. vouchers/deals. uniqueness and differentiate your streaming.
business.
*only for selected sellers
Private & Confidential 50Business Insight
Business Insights is a feature on the app and Seller Centre that gives you a comprehensive overview of your sales
trends and performances.
It helps you understand potential areas of improvements and allows you to:
Interpret trend Deep dive into
and identify product level data
insight through and customize your
historical data strategy
Understanding
Monitor your
sales Metrics
Real time
and boost
performance
your sales
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Unveil unidentified gaps to offer the best1. Interpret trend and identify insights through historical data
Identify your best-selling products Discover product and branding opportunities
Identifying your winning products. Maximise the potential Discover your best-performing categories. Develop a
of these top products by advertising them on Shopee or strong brand and consider offering more products in these
offering special deals. categories.
Learn more about
Business Insight Overview 52
Private & Confidential
Unveil unidentified gaps to offer the best2. Deep dive into product level data and customize strategy
Identify 2 major types of products that can be improved in product diagnosis; products with sales performance
issues or operational performance issues. Knowing what are the problematic SKUs, sellers can take actions
accordingly.
1 Select Products in Business
1 Insight
2 Select products performance
2
to view product page views,
3 quantity added to cart and etc.
3 Select Diagnosis for sales
performance & operational
performance issue
Learn more about
Product Tab
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Unveil unidentified gaps to offer the best3. Identify the sales metrics and boost your sales
Boost your sales by understanding the 3 key metrics in Business Insight that affect sales and applying the right
strategies
Conversion Rate in E- Increase sales per
Increasing Traffic
commerce buyer
Traffic = No. of visitors Conversion Rate = No. of Sales per buyer = Total sales
Unique buyers ÷ No. of ÷ No. of buyers
Unique visitors
Increase Traffic by joining Increase sales per buyers by
marketing activities to acquire Good conversion rate can
increasing basket size and
new customers and increase leads to more sales and
better customer experience boost transaction value
visibility by putting products
in prominent positions. .
Learn more about
Private & Confidential Increase long term CR 54
Unveil unidentified gaps to offer the best4. Monitor your real time performance
The live monitor is a features in Business Insight that allows you to track shoppers’ orders as soon as they place it.
Seller Tips!
View live data on
best-performing
products and keep
track of your sales
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Unveil unidentified gaps to offer the bestUtilise real time data during campaign
Monitor your products’ performances Immediate changes can be made
Identify your best-selling products so that you can Being able to make immediate changes is crucial
ensure sufficient stock and pre-pack them in during campaign periods when demand of products
advance, enabling efficient order fulfilment. will increase.
For products with lower sales and lower conversion Monitoring your real-time sales enables you to
rates, improve their listing quality and set manage your stocks and orders quickly to avoid
competitive prices. risks of out-of-stock situations which may lead to
loss of sales.
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Unveil unidentified gaps to offer the bestIntroduction to Chat Broadcast
Chat Broadcast is a feature which allows sellers to broadcast vouchers and product link to a targeted group of buyers
via Shopee chat.
Target buyers based Multiple types Sending promotional
on desired criteria of broadcast content
Learn more about
Chat Broadcast
Private & Confidential 57
Raise awareness to the right targetWays to access Chat Broadcast
Sellers can now create, preview and dispatch Chat Broadcast In app or Web via Seller Centre
In App Web Version
Click here for more Click here for more
Private & Confidential 58
Raise awareness to the right targetHow to Access Chat Broadcast In App
4 easy steps to access and create Chat Broadcast via App
Step 4
Step 1 Step 2 Step 3 Add target group
Click on Click on My Create New recipients, include text
My Shop Broadcast Broadcast message and Send
1
4
2
3
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Raise awareness to the right targetHow to Access Chat Broadcast in Web
4 easy steps to access and create Chat Broadcast via Web in Seller Centre
Step 1
Click on ‘Chat Broadcast’ at the sidebar menu.
Step 2
2 Choose Recipient Group from
● Followers or Buyers
3 ● User Pending Purchase
● Pending Reminder Review
or Create customised target recipient group (find out more in
slide 57 and 58)
4
Step 3
Add Chat Broadcast Name
Step 4
Add Chat Broadcast Message, and attach Voucher,
Product and Promotion in your broadcast
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Raise awareness to the right targetHow to Create High Quality Broadcast
Send well-considered and relevant broadcast content to your target customers is a highly effective marketing tactic
Tip 1 Tip 2 Tip 3
Target the right audience Attach attractive promotions Create good broadcast message
Target the right audience and increase Utilise high value promotions to Broadcast attractive and meaningful
shop view and conversion rate entice buyers to purchase from your content to gain more shop exposure
shop and sales
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Raise awareness to the right targetCustomise Target Recipient Group
Sellers can create and customise target recipient group to increase conversion rate and prevent spamming
What is customisation When do you need to customise
Customise your recipient group when you are
Create your own target recipients group by gender, promoting specific types of products.This allows you
order attributes and shopping behaviour to target to target the right audience and effectively increase
the right audience. your conversion rate. Customising target recipient
also prevents spamming uninterested customers.
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Raise awareness to the right targetCustomise Target Recipient Group (1/2)
Sellers can create and customise your own target recipient group to increase conversion rate from broadcast and
reduce block rate
1
Step 1
Create your own buyer group by clicking on ‘Create New Group’.
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Raise awareness to the right targetCustomise Target Recipient Group (2/2)
Sellers can create and customise your own target recipient group to increase conversion rate from broadcast and
reduce block rate
2 Step 2
Create a memorable Group Name for your
buyer group.
Step 3
Select desired filters and input filter values
3 to create a new chat broadcast group (you
can select more than one filter).
Step 4
Create your chat broadcast group by
clicking ‘Create’.
4
Private & Confidential 64
Raise awareness to the right targetDefault Target Recipient Group
Learn ways to fully utilise all 3 types of default recipient group in Chat Broadcast
Chat Broadcast Type
Buyers or User Pending Pending Review
Followers Purchase Reminder
Target Followers, Buyers, Shoppers who left
Buyers who have
Audience Top 10% GMV items in shopping
cart
yet to leave reviews Seller Tips!
New products or New products or A friendly reminder Avoid spam and carefully
Type of
promotions promotions and a voucher as curate your content for
Content (New: Shop Flash Sales & Bundle
Deal) Attractive vouchers reward your target audience to
increase shop views and
Time to conversion rate. Click
3 days before 11.11 Before 11.11 After 11.11 here for more tips.
Broadcast
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Raise awareness to the right targetPromotion: Attach Voucher in Broadcast via In App
Sellers can only select 1 voucher per Chat broadcast and voucher must be created beforehand on Web Seller Centre
Step 3
Step 1 Step 2 Click on the voucher that
Click on “+ Add Click on you want to broadcast and
Content “Voucher” click “Next”
3
Seller Tips!
1 Sellers are encouraged to
attach high value D-day
vouchers in broadcast to
increase shop view and
2
3 conversion rate.
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Raise awareness to the right targetPromotion: Attach Voucher in Broadcast via Web (1/2)
Sellers can only select 1 voucher per Chat broadcast and voucher must be created beforehand on Web Seller Centre
Step 1
Click on “+ Add a voucher”
Seller Tips!
Sellers are encouraged
1 to attach high value D-
day vouchers to increase
shop view and increase
conversion rate.
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Raise awareness to the right targetPromotion: Attach Voucher in Broadcast via Web (2/2)
Sellers can only select 1 voucher per Chat broadcast and voucher must be created beforehand on Web Seller Centre
Step 2
Click on a voucher that you
2 would like to broadcast
Step 3
Click on “confirm”
3
Private & Confidential 68
Raise awareness to the right targetPromotion: Attach Bundle Deal in Broadcast via App
Sellers can send maximum 1 Bundle Deal per broadcast and only upcoming and ongoing Bundle Deal can be selected
Step 3
Step 1 Step 2 Click on the bundle
Click on “+ Add Click on “Bundle deal that you want
Content” Deal” to feature
2 3
1
Private & Confidential 69
Raise awareness to the right targetPromotion: Attach Bundle Deal in Broadcast via Web (1/3)
Sellers can send maximum 1 Bundle Deal per broadcast and only upcoming and ongoing Bundle Deal can be selected
Step 1
Click on “+ Add a
Promotion”
1
Private & Confidential 70
Raise awareness to the right targetPromotion: Attach Bundle Deal in Broadcast via Web (2/3)
Sellers can send maximum 1 Bundle Deal per broadcast and only upcoming and ongoing Bundle Deal can be selected
2
Step 2
Click on “Bundle Deal”
Step 3
Click on “Confirm”
3
Private & Confidential 71
Raise awareness to the right targetPromotion: Attach Bundle Deal in Broadcast via Web (3/3)
Sellers can send maximum 1 Bundle Deal per broadcast and only upcoming and ongoing Bundle Deal can be selected
Step 4
Select a Bundle Deal that you
4 want to broadcast
Step 5
Click on “Confirm”
5
Private & Confidential 72
Raise awareness to the right targetPromotion: Attach In Shop Flash Sale in Broadcast via App
Sellers can send maximum 1 In Shop Flash Sale per broadcast and only upcoming and ongoing In Shop Fash Sale
can be selected
Step 3
Step 1 Step 2 Click on the Flash
Click on “+ Add Click on “In Shop Sales deal that you
Content” Flash Sales” want to feature
3
2
1 Seller Tips!
In Shop Flash Sale is
equivalent to My Shop’s
Shocking Sale.
Private & Confidential 73
Raise awareness to the right targetPromotion: Attach In Shop Flash Sale in Broadcast via Web (1/3)
Sellers can send maximum 1 In Shop Flash Sale per broadcast and only upcoming and ongoing In Shop Fash Sale can be
selected
Step 1
Click on “+ Add a
Promotion”
Seller Tips!
In Shop Flash Sale is
1
equivalent to My Shop’s
Shocking Sale.
Private & Confidential 74
Raise awareness to the right targetPromotion: Attach In Shop Flash Sale in Broadcast via Web (2/3)
Sellers can send maximum 1 In Shop Flash Sale per broadcast and only upcoming and ongoing In Shop Fash Sale can be
selected
2
Step 2
Click on “In Shop Flash Sale”
Step 3
Click on “Confirm”
3
Private & Confidential 75
Raise awareness to the right targetPromotion: Attach In Shop Flash Sale in Broadcast via Web (3/3)
Sellers can send maximum 1 In Shop Flash Sale per broadcast and only upcoming and ongoing In Shop Fash Sale can be
selected
4
Step 4
Select an In Shop Flash Sale that
you want to broadcast
Step 5
Click on “Confirm”
5
Private & Confidential 76
Raise awareness to the right targetGuidelines of Broadcast Message
Broadcast attractive and meaningful content to gain more shop exposure and sales
General Broadcast Guidelines
1. Ensure your first sentence contains attractive keywords such
as “Free, Limited Time Only etc”.
2. Make your sentence short and simple for audience to easily
understand.
3. Broadcast any promotions, contest and giveaways such as
Shop Giveaways in Shopee Feed etc.
4. Make sure your content do not have grammar or spelling
mistakes
Private & Confidential 77
Raise awareness to the right targetBest Practice Broadcast Message with Examples
Tips to create your own customise message to attract more views and increase conversion rate.
Example 1 Example 2
TIP 1
1
Create eye catching content with emoji 1
and call to action. Ensure content is
attractive and engaging
TIP 2
Attach high value voucher or D day
2
voucher to increase conversion rate. Learn
how to attach voucher in broadcast by
viewing the next slide
Private & Confidential 78
Raise awareness to the right targetFinal check before send off Chat Broadcast
Create high quality customised message and select the right audience paired with other amazing Seller Features and
Programs to increase your store exposure, traffic and conversion rate
Message Description Audience Seller Features & Program
Type of Broadcast
Target Group Utilise Seller Features and
Content
Program to enhance sellers’ shop
New product and/or and product listings:
Followers & Buyers
store promotion ● RM15 Free Shipping Package
● 10% Coins Cashback Program
Top 10% GMV
Best selling products ● Shopee Feed
and best vouchers User Pending ● Add-on Deal
Purchase ● Bundle Deal
● Follow Prize
● Customise your broadcast New Product listing User Pending
● Shop Game
message. with >1 Order Review
Private & Confidential ● Shop Decoration Tool 79
Raise awareness to the right targetShopee Feed
A platform for sellers to actively engage with their followers through well designed posts. Sellers can share posts
regarding their store promotions etc. to engage buyers and increase sales.
Increase brand Interact and reach Generate
awareness out to more viewers more sales
Learn more about
Shopee Feed
Private & Confidential 80
Good branding to increases the valueType of Content You Should Post
Publish posts before the start of the campaign to alert and drive excitement among followers
New Product Follower Best Selling- Discounts &
Release Giveaway Product Promotions
Seller Tips!
We recommend Canva, a simple
and easy-to-use tool to design
posts or story on Shopee Feed,
you can quickly use its library to
design your own poster with just a
Helps create few clicks of drag and drop!
Resourceful way to Address your target Draw attention and
anticipation of the drum up excitement audience directly increased traffic to
release and interest your shop
Private & Confidential 81
Good branding to increases the valueGet Free Exposure with Hashtags and Voucher Tags!
Hashtags Vouchers
Attach shop voucher to
Add Hashtags to your Feed post
Feed post caption
Encourage user
Include hashtags that are engagement on captions
relevant to your post to e.g. “Like and comment on
increase chances of being this post to let us know if
discovered. you want to see more
vouchers next time!”
Buyers can search for
hashtags for via the Feed Posts with vouchers tag will
Search Bar. automatically be
accumulated under the
Avoid using unrelated voucher tab, enhancing the
hashtags in your captions to post’s overall exposure.
ensure that your post is not
labeled as spam by your
audience.
Private & Confidential 82
Good branding to increases the valueShopee Story
Shopee Story is a feature in Shopee Feed that allows on the go content that lasts for 24 hrs
Create personal Available tags, Instant video
interactions with your questions and or photo
viewers mention stickers postings
Private & Confidential 83
Good branding to increases the valueStory Ideas
Great ways to increase exposure for your shop, and in turn, get more followers.
Daily Routine Highlight Events Mini Vlog/Tutorial
Take your followers behind Highlight upcoming events Showcase your products by
the scenes and make them that can create a sense of doing tutorials or
feel a part of your brand urgency to purchase demonstrations
Private & Confidential 84
Good branding to increases the valueUse our feature to support your story
Clickable Hashtags Polls Sticker
Clickable hashtags let Using polls in your
users explore more posts Shopee Story is a great
from their home feeds. way to drive
interactions with your
Take advantage of the followers.
related tags that other
currently trending on Use this for market
other social media research, customer
platforms! feedback, or just to get
to know your followers
and have a bit of fun!
Private & Confidential 85
Good branding to increases the valueShopee Story
4 easy steps to post on Shopee Story
Private & Confidential 86
Good branding to increases the valueInitiative
#ShopeeFeed1111 Milestone Seller Contest
The #ShopeeFeed1111 milestone contest is a contest open for all sellers to participate in this 11.11. We have 11 milestones ready
to be unlocked and each time a milestone is unlocked, you stand a chance to win amazing prizes!
Contest Details How to Enter
● Contest Period: 26 Oct till 11 Nov
● Contest Details: On 26 Oct, we will publish our first
milestone via ShopeeUni FB group. Once we have unlocked
this milestone together, as a group of sellers, the next
milestone will be published.
Step 1: Step 2:
Post on Feed & Story Use #ShopeeFeed1111
Prizes Sellers are required to post on Sellers are required to post using
Feed & Story to unlock this hashtag
milestones
Stand a chance to win
Thermal Printers, Coins,
Vouchers and many More Information
more!
For more information: https://shopee.com.my/m/shopee-feed
Private & Confidential 87
Good branding to increases the valueShopee Live
Shopee Live is a channel that lets you host your own interactive live stream sessions to promote your shop
and products directly to your shoppers
Understand your buyers
thought and demand Freedom to build Free marketing
while doing streaming your brand and advertising
Seller Tips!
Provide shoppers with extra
Learn more about incentives to watch your
Shopee Live Livestream to increase
traffic with coins attraction
Private & Confidential 88
Build community by connecting with themFeature in Live Streaming (1/3)
Shopee Live provides multiple features that allow sellers to easily engage with live stream viewers
Product Link Follow Shop
Viewers can directly go
to the Product Listing and Remind your viewers
automatically add it to that they can tap on the
their Shopee Carts and Follow button during
check-out. live streaming.
Shoppers can talk to you Turn your viewers into
in real-time to find out "Followers" of your
more about your shop so they can easily
products, and purchase buy from you and get
them directly after updates on your latest
watching the livestream. offers.
Private & Confidential 89
Build community by connecting with themFeature in Live Streaming (2/3)
Shopee Live provides multiple features that allow sellers to easily engage with live stream viewers
Auction Icon Function
1 2 3 4
Host an Auction
Auctions can be a fun
way to interest shoppers
1. Voucher icon allows the host to
to join your live stream.
dispatch vouchers within stream
This can bring in new
2. Allow host to type comments
followers, expand your
customer pool, and drive
3. To opens up sharing panel, able to
the demand for your
share to other platform Whatsapp,
products.
Facebook etc
Learn more about 4. Control the filters and front/back
Auction
camera
Private & Confidential 90
Build community by connecting with themFeature in Live Streaming (3/3)
Livestream with Seller Coins and dispatch coins to your audience in order to increase views and engagement
Seller Coins
Provide shoppers with extra incentives
to watch your Livestream to increase
traffic with coins attraction.
Shoppers will see coins label on your
stream cover and may claims the coins
while watching streaming
2-6x more views for Sellers and
Brands who reward Shopee coins to
livestream viewers
Learn more about
Seller Coins
Private & Confidential 91
Build community by connecting with themHow to purchase Seller Coins In App?
6 easy steps to purchase Seller Coins via App
Private & Confidential 92
Build community by connecting with themSpecial Deals
Seller Coins Bonus Reward for New Sellers
Top up Shopee Coins to attract shoppers to participate in your Shopee Live stream.
First come, first serve basis and limited time
Initiative Period 1 November 2020 to 11 November 2020
Eligible sellers Sellers that top up seller coins for the first time
1. Eligible seller will get 50% Seller Coins bonus when they top up 5,000 Seller
Coins (worth RM50)
Mechanics 2. Limit to first 200 new sellers
3. Eligible sellers will receive seller coins cashback 7 days after 11.11 campaign
4. Applicable for first one off purchase per seller
Mandatory requirement Sellers must host at least 1 Livestream session within initiative duration
Private & Confidential 93
Build community by connecting with themDear Sellers,
11.11 Pre-hype starts NOW, follow these tips NOW,
don’t wait for tomorrow! Good luck!
Cheers,
Seller Features Team
Private & Confidential 94Learn more about best practices for selling on Shopee via
Seller Education Hub
Shopee Seller Education Hub
Private & Confidential 95Happy Selling!
Learn more about best practices for selling on Shopee via Seller Education Hub:
https://seller.shopee.com.my/edu/
Private & Confidential
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