Freedom of Choice: Grow with Innovative POS Solutions and Integration Partners
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Freedom of Choice: Grow with Innovative POS Solutions and Integration Partners Nothing in recent memory has jolted the restaurant business quite like the explosive growth of third-party delivery. It’s been yet another wake-up call for operators, reminding them of the game-changing impact technology – especially mobile devices – can have on business and consumer behavior. Oracle Food and Beverage Most importantly, it highlights the critical need for restaurateurs to be able is committed to helping restaurateurs deliver to respond to such volatile marketplace shifts with innovative technology exceptional guest experiences, drive dynamic growth and of their own: a cloud-based, point-of-sale platform that brings best-of- achieve greater profitability. breed solutions together via integrations. We hope our whitepaper aids in this pursuit. This whitepaper is designed to help restaurant operators with their POS selection process, explaining the urgent need for – and the benefits of – integration as well as a diverse ecosystem of solution partners. It provides industry research and third-party validation documenting such a platform as the best means to deliver experiences that meet guests’ escalating demands. It also offers a comparison with so-called “all-in-one” POS solutions, which might promise simplicity but often deliver it at the cost of stifling innovation. AMONG THE KEY TAKEAWAYS: • N othing is driving the demand for integration more than the explosive growth of third-party delivery – a market that’s expected to reach nearly $162 billion globally by 2023. It’s been fueled greatly by mobile devices: 77% of the U.S. population own smartphones. These two factors now mandate the continuous improvement of the automated delivery process, making integrations essential.
• A POS platform must be supported by an ecosystem of There’s only diverse solution partners. By teaming with partners who one way for restaurateurs to relentlessly pioneer their respective specialties – from stay ahead: front-of-house to back-of-house to customer-journey applications – Oracle Food and Beverage can deliver their “best-of-breed” innovations and a steady stream Build a restaurant of new opportunities to restaurateurs. technology solution • Integration is the antithesis of “all-in-one” solutions, that captivates which often have significant shortcomings: They restrict new guests choice, increase costs over the long term, and hinder and encourages innovation. Especially for growing restaurants, which repeat business. inevitably will face new business challenges requiring specific best-of-breed solutions, using an all-in-one solution means hurdling obstacles to take advantage of better options. Introduction With the restaurant marketplace changing at blurring speed, it’s more important than ever to be nimble and capable to satisfy guests’ rising expectations and deliver experiences that net rave Yelp reviews and create Instagram-worthy moments. Guests today are seeking the best experience based on life “rn” (right now); they’re not necessarily looking to become a “regular” at any establishment. Posing even greater challenges for operators, such encounters likely will be deliveries where chef and staff can’t influence the guest experience.
In such a state, there’s only one way for restaurateurs to stay ahead: Build a restaurant technology solution that captivates new guests and encourages repeat business. It’s centerpiece? A cloud-based, point-of-sale platform that A combination of provides operators options to innovate without restraint. partners’ technologies and That critical capability is what separates Oracle MICROS Oracle MICROS Cloud from so-called “all-in-one” solutions that can mire Cloud product offers businesses in mediocrity. yet another Oracle Food and Beverage’s flexibility allows pathway to innovation. integrations with partners offering focused solutions in an array of key areas, including labor and inventory The inability to deliver management, loyalty and analytics. The Oracle this degree of MICROS Transaction Service is the data highway between flexibility is where restaurant data and the dozens of partners in the Oracle ‘all-in-one’ solutions Partner Network. This integration approach works best fall short. when the platform manages billions of cloud transactions from restaurant operators, covering the spectrum of single operators to internationally franchised brands. Such data volume and customer breadth drives Oracle MICROS innovation and enables partners to not only process batched data but interact with POS users in real time. These direct integrations appear as natural extensions of the POS experience. By contrast, some vendors don’t allow partners to integrate with POS in real time. Another approach delivers innovation to customers by continuously deploying powerful features to the Oracle MICROS Cloud platform. We understand that data drives all decisions in the restaurant business. The Oracle MICROS platform leverages data from POS and KDS (Kitchen Display Systems) devices for a ‘single view of the business’ across all complementary Oracle MICROS Cloud products. For many enterprise customers, these solutions – developed based on years of experience working with restaurants in QSR, TSR and hotel – are the foundation for success.
Capitalizing on the third-party delivery boom Nothing, arguably, is driving the demand for integration more than the explosive growth of third-party delivery. Globally, this market is expected to reach nearly $162 billion by 2023, fueled in great part by the influence of Generation Z consumers, who now represent about 32% of the worldwide population. Their use of mobile devices – among the 77% of the U.S. population that owns smartphones – reflects a phenomenon in which almost anyone can trigger an innovation explosion at their fingertips. And it has given rise to companies such as UberEats, GrubHub, DoorDash, Postmates and others, which are disrupting the restaurant business in ways that were unimaginable even just a few years ago. But this industry-shifting trend also represents a rich, new revenue stream for restaurant operators. Cashing in on this opportunity means serving customers on demand, delivering meals to them wherever they want it, whenever they want it. Achieving that mandatory goal now requires continuously improving the automated delivery process. In a recent article, industry publication QSR underscored its importance: “Successful restaurant operators must address this industry evolution if they not only want to survive but thrive in this new on-demand world; integration is the key to that success. Figuring out how to automate that delivery process and make it more efficient for the restaurant, and informative for the customer, will create even more operator impetus to integrate these disparate channels into a restaurant’s POS system.” According to QSR, a well-integrated POS can fine-tune the delivery operation, evaluating “what’s happening in the back-of-house operations, evaluate all orders in process, calculate the time of pick up, then push that information to the third-party delivery partners” – as opposed to providing questionable “guesstimates” that lead to frustrating guest experiences and jeopardizing customer loyalty.
Integration is the cornerstone of technology adoption But the focus on integration isn’t just to capitalize on third-party delivery. Its value only will become more magnified for restaurant operators who already are using technology solutions for nearly every aspect of their business – including evaluating real-time operational data, managing labor, tracking inventory and booking reservations. At Oracle Food and Beverage, we recognize, however, that the mushrooming reliance on technology also has led to new headaches – “siloed” solutions that often can’t communicate with each other, creating redundant work for staff and across- the-board inefficiency. In today’s world, that status quo is no longer acceptable. That’s why we’ve made integration a top priority and made it simple. It’s the key to improving operations, delivering exceptional experiences to customers, and, ultimately, netting the greatest return on technology investments. Beware the hype of “all-in-one” solutions Simply put, integration is the antithesis of “all-in-one” solutions that some technology vendors pitch as a quick fix. Though they may sound advantageous, their shortcomings are many. All-in-one solutions restrict choice, increase costs over the long term and, most significantly, stifle innovation. For example, an entrepreneurial restaurant growing from 2 to 10 locations is bound to face new challenges requiring best-of-breed solutions. Using an all-in-one solution means having to hurdle obstacles to take advantage of better options. And if different technology solutions are brought in, they’ll require middleware solutions, adding cost and complexity to the equation.
Oracle’s integration approach: Create We’ve embraced this an ecosystem of diverse partners model to ensure that our customers have freedom in selecting solutions that We are committed to developing market-leading products best meet their needs. And that drive value to our customers. Our innovation experts we’re always enhancing always are exploring new technological frontiers, but they our Simphony integration can’t possibly pursue them all. That’s why we fervently program by conducting believe in creating a diverse ecosystem filled with unique what is essentially a partners who “eat, sleep and breathe” their respective continuous casting call specialities, ranging from front-of-house to back-of-house for new partners: By to customer-journey applications. Their singular focus providing direct access enables them to not only to be the best in their field but to Oracle APIs, Oracle is constantly extend development boundaries to create “open for innovation,” better solutions. By partnering with them, Oracle Food enabling partners to join and Beverage can deliver their innovations – and a steady our Food and Beverage stream of new opportunities – to restaurateurs. (Such a free flow of ideas travels both ways: When partners Cloud Marketplace to discover means to improve Oracle hardware or software showcase their products platforms, we can integrate such enhancements into before a global audience. our offerings.) Ultimately, taking advantage of an integrated technology platform such as Oracle Simphony point of sale enables restaurateurs to orchestrate revenue and customer growth. Case in point: Za Pizza Bistro, which is “all about creating your own pizza the way you like it,” used cloud-based Simphony to quickly open new stores and expand into the food truck business with mobile solutions. Manly Cheung, Za Pizza’s CEO and founder, now operates six locations in Winnipeg and two in Toronto and credits Simphony’s ability to track real-time data – from revenue to gift redemptions to labor – for optimizing operations and improving the bottom line. And he emphasizes Simphony’s integration capabilities as vital to Za Pizza’s mission of creating customized orders. Says Cheung: “Simphony is important because of the integration; when we punch in the order it tracks all the different pizzas, and it’s also integrated to our online ordering system.”
How to make integration work for you Every restaurant’s needs are different and the path to success varies for each. By ensuring that their technology platform has integration capabilities, operators have the flexibility to go their own way. According to QSR, integration delivers these benefits: • C onnects front of house and back of house: By fully integrating point-of-sale systems, loyalty programs, scheduling software, kitchen display systems and guest management systems, operators can increase efficiencies while improving the dining experience for guests. • D elivers better customer service: Integrated technology tools keep diners happy. For example, better controlled inventory means a favorite dish is less likely to be unavailable. And correct meal timing increases guest satisfaction. • O ptimizes restaurant operations: Friction between front-of-house staff and the kitchen is lessened during busy dining times, table turn time is decreased, and food waste is curtailed with technology that provides detailed metrics about performance in both areas. • Improves employee satisfaction: Technology that makes work simpler and efficient and leads to greater collaboration creates a happy work environment. • P rovides accurate, real-time and historical data reporting: With proper integration, restaurants can reduce or eliminate manual data entry and minimize reporting errors. With the ability to review performance data in real time, operators can fix problems quickly and readily identify new opportunities.
CONCLUSION With more than 40 years of industry experience combined with Oracle’s vast R&D resources, Oracle Food and Beverage understands the importance of innovation and can deliver it via solutions committed to integration. Count on Oracle Food and Beverage and its partners to reimagine your business. It’s the best way to make sure it doesn’t become toast. To learn more about Oracle Food & Beverage solutions, please contact us or visit: oracle-foodandbev_ww@oracle.com www.oracle.com/food-beverage @OracleFoodBev www.facebook.com/OracleFoodBev Integrated Cloud Applications & Platform Services Copyright © 2019, Oracle and/or its affiliates. All rights reserved. This document is provided for information purposes only, and the contents hereof are subject to change without notice. This document is not warranted to be error-free, nor subject to any other warran- ties or conditions, whether expressed orally or implied in law, including implied warranties and conditions of merchantability or fitness for a particular purpose. We specifically disclaim any liability with respect to this document, and no contractual obligations are formed either directly or indirectly by this document. This document may not be reproduced or transmitted in any form or by any means, electronic or mechanical, for any purpose, without our prior written permission. Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners. Intel and Intel Xeon are trademarks or registered trademarks of Intel Corporation. All SPARC trademarks are used under license and are trademarks or registered trademarks of SPARC International, Inc. AMD, Opteron, the AMD logo, and the AMD Opteron logo are trademarks or registered trademarks of Advanced Micro Devices. UNIX is a registered trademark of The Open Group. 0819
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