Future Forecast 2019 - The Future Laboratory
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Future
Forecast
2019
THE LUSH SPA EXPERIMENT FILM BY MILL+
FUTURE FORECAST : 2019 INTRODUCTION : 2
Introduction
The past year has been politically, economically
and environmentally tumultuous. From the rise
of nationalism globally, to the uncertainty that
still hangs over the UK’s departure from the EU,
consumers are more trepidatious than ever about
their future–and that of the world.
In the Future Forecast 2019 we examine how
this uncertainty is manifesting and fueling new
behavioural patterns. Consumers are increasingly
adopting a long-term mindset by embracing local
purchasing habits, prioritising digital products that
mitigate traditional overconsumption and investing
their wealth in causes for the greater good.
And as they seek to take greater control over their
future, we will see a seismic shift across sectors
like fashion, luxury and travel as consumers redefine
what it means to be a brand operating in this space.
In order to interrogate these changes, we have
delved even deeper to showcase the 50 essential
trends across Food, Drink, Beauty, Health &
Wellness, Luxury, Fashion, Retail, Fintech, Travel and
Youth that will shape the coming year. In addition,
we also bring you exclusive innovator interviews
and thought-leadership pieces from key industry
disruptors who will unpack the future of their sector.
Through trends like Cultivating Flavour, Blockchain
Biology and Inconspicious Goods we will help you
cut through the noise and get a quick and clear
understanding of how the key consumer shifts will
affect your brand.
If you require more information about any of the
trends included in the Future Forecast, or want to
know how your business can harness them most
effectively, say hello@thefuturelaboratory.com or
visit our trends intelligence platform lsnglobal.com
to explore the sectors in more detail.
Together we’ll make a better future happen.
WTHN, NEW YORK
FUTURE FORECAST : 2019 CONTENTS : 3
Fashion Luxury
Pages 12–15 Pages 28–31
Trends: Digital gratification, optimised Trends: Inconspicuous goods, luxury
wardrobes, integrating sustainable upcycling, next-generation auction
fashion, design on demand and houses, how casinos are rejecting
incorporating the blockchain. Plus a symbols of wealth and the price of
look at the world’s first digital fashion silent homes. Plus a spotlight on
house, The Fabricant. Entrupy’s new product Fingerprinting,
WTHN, NEW YORK PHOTOGRAPHY BY AARON TILLEY PHOTOGRAPHY BY FLORA MACLEAN
which allows manufacturers and
Viewpoint: Christina Agapakis. The
retailers to verify an item’s authenticity
Beauty creative director of Ginkgo Bioworks
explains how bacteria can be Food at any point during its lifecycle.
Travel and
Pages 4–7 genetically engineered to create more
sustainable products that hold an
Pages 20–23 Opinion: Marty Hurwitz. MVI Marketing’s
CEO on why more brands need to value
Hospitality
Trends: Shaving rebranded, aesthetic as well as a functional value. Trends: African aromas, the carb revival, Pages 36–39
the rise of immigrant luxurians.
transgender cosmetics, modern cultivating food for taste, climate-positive
medical spas, skincare without foods and a new efficient urban farming Trends: Connecting clubs, less
needles and prejuvenation haircare. movement. Plus why pili nut yoghurts wasteful hospitality, LGBT+ tourism,
Plus why chlorella and caffeine and jellyfish crisps will be on the tip of repurposed resorts and purpose-
hydration will be in high demand. everyone’s tongue next year. driven travel. Plus Clear shows how
biometrics can be used to reduce
Opinion: Michael Sheridan, Viewpoint: Leo Campbell. The waiting times at airports, concert
founder of retail design agency co-founder of the Modern Baker on venues and sports stadiums
Sheridan&Co, on why brands how consumer expectations around
need to watch their language. carbohydrates are changing and the Opinion: Bani Amor. The travel writer
importance of introducing fibre back on why consumers need to question
IN PURSUIT OF TACTILITY BY PMS STUDIO, EINDHOVEN into the conversation. their reasons for exploring the world.
ENJOY CASINO BY FOAK STUDIO
Fintech Retail
Pages 16–19
Pages 32–35
Trends: Adaptive banking, debt-
protectors, biometric payments, Trends: Inspirational spaces, future-
secure cryptocurrencies and reducing proof malls, data ID stores, automated
gender disparity in finance. Plus how delivery developments and frictionless
THE LOBBY BAR COCKTAILS, THE LINE HOTEL, LOS ANGELES
Plastic Bank is turning ocean detritus shopping. Plus why Choice Market
into a new form of currency. is shaping the future of traditional
Drink convenience stores. PHOTOGRAPHY BY FLORA MACLEAN
TONAL, US
Viewpoint: Anne Boden. The founder
Opinion: Gilles Boisselet.
Pages 8–11 of Starling Bank explains why traditional
Trends: Local drinks that break the
banks need to scale down and embrace Health and UNIT9’s chief science officer on
how gaming is creating a new
Youth
Wellness
open APIs to remain relevant.
rules, a revolution in water, low-proof breed of bold retail spaces that Pages 40–43
drinkers, alternative intoxication and transcend language barriers.
Pages 24–27 Trends: Acne positivity, the backlash
elevated energy drinks. Plus the inside against bullying, Insta-dating, feminist
story on essential 2019 ingredients, Trends: Biorhythmic brands, fighters in South Korea and the rise
Theacrine power-ups and jun tea. pregnancy wellbeing, blockchain in spirituality. Plus a spotlight on
healthcare, at-home fitness technology, rising Lagos-born film-maker and
Viewpoint: Jim Meehan. The
adaptive clothing for athletes. Plus how photojournalist Dafe Oboro.
bartender and author discusses the
BioSay is using smartphone sensors to
importance of moderation and what Viewpoint: Arnold Ma. The CEO of
measure physical and emotional states.
legalised marijuana will mean for marketing agency Qumin discusses
alcohol brands in the coming year. Viewpoint: Lea van Bidder. The CEO how future Chinese youth subcultures
WEALTHSIMPLE
of AVA Science on creating a more will revolve around rebellion.
open discussion around fertility and how GLOSSIER
attitudes to pregnancy are evolving.
FUTURE FORECAST : 2019 BEAUTY : 4
Beauty
Two competing beauty narratives will thrive in 2019, one about
self-care and the other about a search for perfection
CLEAN MARKET, NEW YORK
FUTURE FORECAST : 2019 BEAUTY : 5
The zeitgeist in beauty continues to focus
on body positivity and celebrating diversity. 2. Transgender
Cosmetics Trending
In more traditional categories like shaving
there is a shift away from unrealistic ideas of
The conversation about the importance
of make-up as a powerful tool for self- Ingredients:
expression has until now largely focused
perfection and an acceptance that au naturel on cis women, but brands are now CAFFEINE HYDRATION
is desirable. A large part of this conversation turning their attention to creating the While hyaluronic acid has long been
cosmetics and tutorials that transgender on the lips of any beauty consumer
is an acceptance that as identity continues women need to feel empowered. in search of skin salvation, a rising
along a fluid trajectory, beauty brands need to One of the biggest difficulties faced star when it comes to hydration
move beyond binaries and consider the needs by transgender women is disguising is caffeine. A recent study by the
beard hair, both before and during Estée Lauder Companies’ research
of all consumers. On the other hand, as beauty and development team found that,
hormone replacement therapy (HRT).
technologies gain in popularity, consumers are Unisex make-up brand Jecca Makeup,
when applied topically, caffeine
boosts skin hydration significantly.
becoming increasingly desensitised to cosmetic part of L’Oréal’s beauty accelerator
FLAMINGO BY HARRY’S at Station F in Paris, has specifically
surgery and are seeking ways to achieve the formulated its Correct & Conceal
1.
same ideals of perfection offline that they Shaving palette with pink hues to counteract
see online. And with technology increasingly Rebranded
the blue tones caused by beard shadow.
‘Make-up plays a huge role through
shaping the skincare industry, haircare is a male-to-female transition,’ says
Shaving has reached a juncture.
not far behind as consumers turn to tools Figures from Euromonitor show that founder Jessica Blackler. ‘It can help
you feminise your face and present
that not only style hair but also replenish it. the male grooming market is expected
to be worth more than £47bn ($60bn, yourself the way you feel inside.’
€52.8bn) by 2020, while the percentage Building on the theme of empowerment
of young women aged between 18 and 24 through cosmetics, Fluide is a brand
shaving their underarm hair fell from for ‘all gender expressions and skin
84% in 2014 to 77% in 2016, according tones’. Although the brand is not
to Mintel. As a result, a new wave of specifically aimed at transgender
brands are taking a more nuanced women, it perpetuates the idea that
and inclusive approach to body hair. make-up can be a powerful tool
US male grooming brand Dollar of self-expression for everyone.
£47bn
Shave Club explores the honest ways
in which men go about shaving in its
advert, Get Ready. The ad, which
celebrates men as they go about
their individual and conventionally
LEE O’CONNOR FOR FLUIDE, US
embarrassing grooming habits
the projected value such as shaving their pubic hair or
of the male grooming taking candlelit baths, was inspired
market by 2020 by research undertaken by the ‘Make-up plays a huge role
brand in order to discover what their
customers really do in the bathroom.
through a male-to-female
Source: Euromonitor In the female shaving category, brands transition. It can help you
such as Billie are accepting that
traditional hair removal is becoming feminise your face and present
a lower priority for women. Its Project
Body Hair brings together imagery and
yourself the way you feel inside’
videos of women opting to shave, style
or otherwise maintain their body hair. Jessica Blackler, founder, Jecca Makeup
FLUIDE, US
FUTURE FORECAST : 2019 BEAUTY : 6
‘People are more concerned about
chemicals and toxins. With hair in
Trending particular, with all the colouring,
4. Mimicry
Skincare
With non-invasive procedures becoming
Ingredients:
CHLORELLA
heat styling, over-processing going on,
damage is more prevalent than ever’
routine, a new genre of skincare This algae-based ingredient is
Melisse Shaban, founder and CEO of haircare brand Virtue Labs
products is designed to replicate causing a stir in both the skincare
dermatological and surgical results and haircare sectors. Richer in
for those who want the smooth effect chlorophyll than its sister superfood,
without the syringe. Canadian beauty spirulina, and full of nourishing
guru Nannette de Gaspé is working on vitamins and minerals, chlorella
a new line that will have the same effect assists with the formulation of new
blood vessels – helping to diminish
as mesotherapy – an injection cocktail
skin redness – as well as stimulating
of vitamins – without the needles. The
WTHN, NEW YORK the production of keratin in hair.
masks deliver results with ‘no needles,
no pain, no bruising, no downtime and a
3.
real delivery of actives’, says De Gaspé.
5.
Modern
South Korean beauty brand Starskin’s Prejuvenation
Med Spas Micro-filler Mask Pack, which mimics Haircare
Beauty treatments are no longer the effect of micro-needling, and
confined to the vanity table or the spa. Spanish brand Natura Bissé’s recently Just as the idea of prejuvenation – a
Increasingly, aesthetic treatments launched Inhibit High Definition portmanteau of rejuvenation and
are seen as part of a person’s regular treatment also take a no-needles prevention – has become pertinent in
personal care regime, and medical approach to beauty. The latter is a the skincare sector, so this idea, through
spas are becoming popular system that combines a daily intensive advances in technology, is now being
17%
sites for consumers seeking serum with weekly patches to fill translated into haircare. Typically,
to upgrade their look. wrinkles and smooth expression lines. heated styling tools are associated
‘These products offer an alternative for with being damaging and bad for hair
These hybrid medicalised people who want noticeable results but health. However, the next generation
beauty spaces are touting in a more natural way,’ says Patricia of styling tools will improve hair
their medical credentials, Fisas, senior vice-president of research quality and health by reprogramming
of patients at US medical but without the clinical and innovation at Natural Bissé. the entire hair structure.
coldness of a doctor’s surgery.
spas in 2017 were Millennials The Clean Market is a Japanese technology company
New York wellness spa that Lumielina launched Repronizer, a
Source: The American combines the latest trends hairdryer that uses programming
Med Spa Association to come from the world of technology at a quantum level
wellness such as cryotherapy to increase moisture and add
and adaptogenic smoothies, shine. While the wind and heat of
with medical-grade supplements conventional dryers damage, dry and
such as B Activ by Xymogen and compromise strands, the Repronizer
Metagenics PhytoMulti, which can reprogrammes and rebalances
only be stocked by a medical doctor. processed, damaged hair – restoring
hair quality strand by strand.
Elsewhere in New York, New York
Dermatology Group (NYDG), In addition, Dyson has launched
a clinic staffed by board-certified the Airwrap, a styling tool that uses
dermatologists, recently opened NANNETTE DE GASPÉ FACE AND BODY MASKS aviation aerodynamics to curl hair
its Integral Health & Wellness at temperatures no higher than
wing. Situated two floors below the 150°C. High-pressure air is driven
clinic, the wing blends together through six slots in a cylindrical
holistic and medical treatments in barrel before flowing in a circular
a luxurious and refined setting. motion and creating a mini-vortex. CLEAN MARKET, NEW YORK
FUTURE FORECAST : 2019 BEAUTY : 7
Opinion:
Blokes and Beauty
Michael Sheridan, founder of retail
design agency Sheridan&Co, on why market is unlikely to overtake male consumers effectively.
brands need to watch their language. the women’s market any time Its monochrome brand identity
soon, the sector is clearly on is minimalistic, modern and
an upwards trajectory. So how masculine – from concealer
can fledgling brands stand out to cover-up, its proposition
in what is expected to be an is aspirational, luxury and
increasingly crowded space? positioned as a tool for
Whereas women’s cosmetics optimising a man’s best physical
Product positioning will be
have focused heavily on the features. It’s empowering
‘#beautyboys crucial in ensuring that male
tenets of beautification, modern THE Y CODE BY SHERIDAN&CO rather than effeminate, and it’s
has given rise cosmetics become as inclusive
men’s cosmetics have, to date, a message that is beginning
to a counter- as possible, attracting custom of racial inclusivity in cosmetics
centred on subtle enhancement, to resonate with men in the
movement that from men who have never with her Fenty make-up range,
correction and refinement, mainstream.
challenges experimented with make-up gender diversity is entering the
a barely there aesthetic that
traditional notions before. There is also a distinct domain with a clear message: With that in mind, brand
complemented rather than
of masculinity’ opportunity for brands to masculine men wear make-up. language must also be
masked the face. But perhaps
contribute meaningfully to carefully balanced. Terms
the time has come for men to
the men’s make-up sector by MMUK Man has done this like ‘guyliner’ have a lot to
reclaim the act of wearing make-
breaking down social barriers. In exceptionally well by responding answer for in terms of putting
up, albeit in a modern way – one
the same way that music artist to an identified gap in cosmetics ordinary men off cosmetic
that allows them to look the best while 15% of UK men under
Rihanna shed light on the lack retail that has failed to serve experimentation. Instead,
possible version of themselves, the age of 45 bought make-up
functionality and transparency
without fear of judgement or in 2016 (sources: Euromonitor,
must sit at the forefront of brand
stigmatisation. Mintel). Men’s cosmetics was
communications, with language
also a stand-out category at
Indeed, industry forecasts are that is clear and unfussy in order
this year’s Cosmoprof beauty
promising. The male beauty to have impact.
trade show, with a plethora
and grooming market is set
of start-ups representing an Brands entering the male
to be worth more than £47bn
emerging generation of male beauty field must show that
($60bn, €53bn) by 2020,
beauty brands. Meanwhile, the they understand male consumer
#beautyboys trend – buoyed unease and at the same time
by social media – has given must confront societal concerns.
rise to a counter-movement that The ability to offer a genuine,
challenges engrained, traditional transparent and values-driven
notions of masculinity. brand will be currency that
cynical and hard-to-persuade
Of course, this is just the
male consumers will both
start of the journey. While the
understand and buy into.
male grooming and cosmetics
THE Y CODE BY SHERIDAN&CO THE Y CODE, A CONCEPT MEN’S BEAUTY BRAND BY SHERIDAN&CO
FUTURE FORECAST : 2019 DRINK : 8
Drink
In the coming year, beverages will be designed to foster
the health of both consumer and planet
THE LOBBY BAR COCKTAILS AT THE LINE HOTEL, LOS ANGELES
FUTURE FORECAST : 2019 DRINK : 9
With climate change wreaking havoc on
ingredient production, traditional ideas
of provenance are evolving within both
7. Neo H20
When it comes to dining and socialising,
‘One of the challenges was how to
deal with people who came in asking
for prosecco. So we formulated a
the wine and the spirit sectors. Indeed, water has always held a place at the draught cocktail to have a very
when it comes to wine, traditions are
table, but typically as an adjunct similar flavour profile to prosecco
to soften the effect of wines, beers
also being rewritten at the dinner table and spirits. But with consumers’ even though it’s made with gin’
growing awareness of the effect of
with water being elevated and often now alcohol on their health and wellbeing, Paul Mathew, owner,
taking precedence as the beverage of attitudes to drinking are altering. The Hide and The Arbitrager
choice. Derived in part from a growing Made with grape skins and seeds,
awareness of the effects that alcohol ARABESCHI DI LATTE, BROMPTON DESIGN DISTRICT Israeli start-up Wine Water has
created O.Vine, a ‘near water’ that
6.
and sugar have on health, consumers
Displaced converts the by-products of winemaking
are moderating their drinking habits into a non-alcoholic, low-calorie water-
Drinks wine hybrid. Positioning O.Vine for
to fit their healthier lifestyles. As evening drinking, the product has
In our 2018 Future Forecast report
alcohol loses favour among consumers, we looked at how narratives around won interest from health-conscious
cannabis-infused drinks are offering an drinks were strongly linked to terroir Millennials and pregnant women,
however its target audience are foodies
alternative for those still seeking some but as environmental and geopolitical
that enjoy drinking during meal times.
factors increasingly come into play the
form of intoxication and sugar-laden idea of provenance is becoming more Available still or sparkling, and in
energy drinks are being replaced by nuanced. The focus is moving towards red or white varieties, it is described
flavour rather than the typical rules as refreshing and satisfying to drink.
more health-conscious alternatives. Californian brewer Lagunitas has
and regulations that define spirits.
Empirical Spirits, a distillery in toyed with the traditional ingredients
Copenhagen, is questioning whether of alcohol to produce HopWater, an
gin must include juniper or why spirits IPA-inspired sparkling water that
must contain a certain percentage of mimics the taste of beer without the
alcohol. One of its first launches, for alcohol, carb or calorie content. ‘Think
instance, Easy Tiger, combined local of it like a club soda with soul,’ says
Douglas fir and juniper with a base Lagunitas brewer Jeremy Marshall.
ferment made with local barley and THE HIDE BAR, LONDON
koji, a type of fungus used in Japanese
cooking. It is simultaneously local
and a spirit without classification.
Cocktail bars and bartenders are also Trending
increasingly going hyperlocal in their
ingredients and spirits. In London, Paul
Ingredients:
Mathew is a consultant and owner of
THEACRINE POWER-UPS
The Hide and The Arbitrager, two
bars that both serve drinks that are Derived from sources such as the
distilled, brewed, fermented or produced kucha tea leaf and cupaçu fruit,
within a 35km radius of London. Theacrine shares many similarities
with caffeine both chemically and in
effect, but without the associated
WATER FUTURES BY A/D/O AND JANE WITHERS
WITT GLASS OBJECTS BY EMILIEN JAURY. PHOTOGRAPHY BY JOHANNES BAUER highs and lows. The key ingredient
in eSports supplement brand
Reloaded’s range of drinks sachets,
it is said to enhance gamers’
neuromuscular performance,
decision-making and memory recall.
FUTURE FORECAST : 2019 DRINK : 10
10. Elevated
Energy Drinks
8.
The energy drinks industry is coming
Low-proof under repeat attack, with consumer
Drinkers groups, retailers and governments
raising concerns about the negative
Bars and restaurants are catering to health impact of its products, especially
the moments when on-off drinkers on children. Capitalising on this
choose not to drink. Restaurants that growing concern, challengers are
already offer juice flights – a type of entering the market with healthier
non-alcoholic pairing menu – for non- alternatives with a major part of this
drinking customers will experiment shift positioning ready-to-drink coffee-
with unique concoctions that push based products as potential substitutes.
the boundaries of the soft drink.
Coldbrew coffee brand Sandows
Cantonese restaurant Hakkasan’s LIMITED-EDITION COGNAC BOTTLE BY MARC NEWSON recently launched a carbonated, canned
Orchard List is an esoteric menu of 29 version of its coffee drink designed
9.
non-alcoholic drinks inspired by Asia, to compete with sugar-laden sodas
including kombuchas, salted juices, Alternative and energy drinks. ‘We are looking to
wood-aged waters and a new drinks Intoxication position the new [cans] alongside their
category, mai shin, a rice and tea functional competitors, such as Coca-
infusion inspired by the sake brewing In many areas around the globe,
Cola and Red Bull, rather than iced
process. Similarly, London’s Clove Club laws around marijuana consumption
PUNCHY, UK coffee brands, with the aim for them to
has also developed a dedicated menu for are easing. In October this year,
become an everyday staple,’ explains
non-drinkers, allowing its guests to pair Canada became the first G7 country
Sandows’ co-founder Hugh Duffie. AURORA ELIXIRS, US
their eight-course tasting menu with to legalise cannabis, while in the UK
the option of two non-alcoholic flights 51% of Britons support the idea that New-entrant Flyte is described as
which include teas, juices and infusions. marijuana should be available to a ‘clean energy drink’. Made with
purchase in a shop, in the same manner green coffee beans and maca root, it
Elsewhere, New York restaurant
Atera has created Champine, its own
as alcohol and tobacco (source: BMG
Research). This greater acceptance of
is free from added sugar and contains
only 40 calories per serving. ‘We
‘There’s growing
non-alcoholic sparkling beverage,
in response to the lack of wines and
weed alongside a declining interest in
alcohol is driving a growing appetite
are on a mission to create a positive
energy drink range that will clean up
consumer demand for
champagnes for non-drinkers
on restaurant menus. To try
for cannabis-infused drinks that
recreate the enjoyment of alcohol
the category,’ say co-founders Luke
Raskino and Jonathan Reeves.
products that genuinely
Champine, customers
must book one of
without the full psychotropic effects. deliver on functionality
51%
Atera’s temperance
pairings, which
California Dreamin’s cannabis soda
is a bottled carbonated fruit juice,
Trending without compromising
is promoted
alongside its
laced with 10mg THC to offer a ‘light,
fun buzz’, while the brewing company Ingredients: on taste or health’
more expensive Lagunitas has created Hi Fi Hops,
wine option. a THC-infused sparkling water. New JUN TEA Luke Raskino and Jonathan Reeves, co-founders, Flyte
of Britons support the craft breweries like Nevada-based
Often referred to as the champagne
idea that marijuana Two Roots Brewing Co. and Ceria
of kombucha, jun differs in two key
Beverages are dedicating themselves
should be available to to non-alcoholic canna-beer, which is ways. It is made using green tea
rather than black tea, and is fed
purchase in a shop invariably less calorific than traditional
using honey rather than the more
beer due to the lack of alcohol.
traditional cane sugar solution.
Source: BMG Research Jun tea’s more accessible flavour
profile – it is milder and has fewer
harsh vinegar notes than kombucha
– means it has potential to appeal
to an even broader audience.FUTURE FORECAST : 2019 DRINK : 11
Viewpoint:
Jim Meehan
The bartender and author discusses the importance
of moderation and what legalised marijuana will a respectful relationship with I’d love to see more people drink
mean for alcohol brands in the coming year. your guests. and everyone drink less, so I’m
not worried that the younger kids
If you look at some of the data
are drinking less. I think it’s a
coming out of the US, a lot
sign that there’ll be a course for
of the drinking is being done
action that is a great event. I’m
very enthusiastic about it. The
Why do you think we should be drinking and bar culture because one thing that I’m most aware of
talking about moderation? it’s important in life. ‘Drinking in is that as marijuana is legalised
the US is done in many places in the US, many
Society at large is in the process Should bars encourage their
by a small young people who are thinking
of demonising alcohol and drinks. customers to drink less? If so,
percentage of the about drinking are looking at
One of the things I found as I how can they do this?
population. The the health benefits and cost
looked at the history of drinking is MEEHAN’S BARTENDER MANUAL BY JIM MEEHAN
Should bars be encouraging rest don’t drink of drinking versus marijuana
that sometimes society loses sight
of the importance of moderation, people who drink too much to much, if at all’ waitresses in skimpy outfits to
drink less, or discourage binge serve shots, or get people to
not just in drinks but in all things. If
drinking in a single outing? drink on beaches in a beach
we take a step back, we can see ‘People are
Absolutely. But I think that going hut. You have to think, what are
exercise is a good thing, but too by a small percentage of the choosing
the things that you’re doing and
much exercise isn’t. Essentially, out and executing this is very
population, and the rest of the marijuana over
what do they lead to? I don’t
moderation is important in complicated and involves having population don’t drink very alcohol because they
think brands and bars need
much, if at all. I would love to think it’s a safer
necessarily take a paternalistic
see people who don’t drink at all way to get
approach, but you have to
to drink sometimes. I think that intoxicated’
understand that, in environments
would be a more healthy and where people are impressionable
sustainable way for us to grow and perhaps anxious, alcohol
our industry, by spreading it out can go from being a stimulus consumption – and they’re
and tilting the board in favour for conversation and rapport choosing marijuana. I would
of moderation and not binge to something that can be quite argue that one of the reasons that
drinking. damaging and toxic. people are choosing marijuana
How can alcohol brands It’s often reported that over alcohol is that they think it’s
work with bartenders to younger consumers are more a safer way to get intoxicated.
better educate consumers on health-conscious and not as This shows that health is wrapped
moderation? interested in alcohol as previous up in consumer decisions, so
generations. How do you think the drinks industry needs to
Often, beer and spirits brands
this will affect bar menus in the look at it as good business.
sponsor cheap drinks, perhaps
in a college town, or dress up coming year?
VERT CANNABIS BRANDING BY GRDN AND L’ÉLOIFUTURE FORECAST : 2019 FASHION : 12
Fashion
A greater understanding of the strain that fast fashion is
putting on the environment is creating a new consumer
that focuses on the digital rather than the material
DEEP BY THE FABRICANT AND AMBER JAE SLOOTENFUTURE FORECAST : 2019 FASHION : 13
As the fashion industry grapples with
existential questions about supply chains
and over-consumption, digitisation is offering
a new route for consumers still seeking to
engage with clothing brands. Advances in
12. Optimised
Wardrobes
The movement to digitisation does
technology will mean that brands can create not necessarily mean that people will
ever more realistic-looking digital garments no longer own physical clothing, but
that they will be more aware of the
for avatars online, while machine learning clothes they already own. A cluster of
will help to guide people on what to wear in start-ups are using AI and data to help
consumers build smarter wardrobes.
real life. Convenience has long triumphed
Finery is one company that is trying
in the realm of fashion, but next year it will
to help users make more of their
become clear that consumption does not clothing through its digitised wardrobe
always have to be the enemy of sustainability. service. Through machine learning,
it suggests outfit combinations, using
New digital tools will also reform the way the shopping habits of other users
that brands sell to consumers, ensuring that and a database of more than 1.5m
ADDRESS THE FUTURE IN COLLABORATION WITH PERL
garments are only produced when necessary blogger images of tagged outfits for
reference. The platform also becomes
11.
and that transactions are transparent.
Digital smarter over time, taking into account
what is already in users’ wardrobes
Gratification to offer novel combinations.
With tech-driven tools now available While other apps in this area require
to designers, and consumers more a lot of time for users to catalogue
attuned to enjoying digital ephemera, garments in their wardrobes, Save
a new breed of fashion designers are Your Wardrobe’s management system
creating garments for online enjoyment aims to make it almost subconscious. As
only. Not only can these creatives soon as a customer buys an item online,
use digital rendering to create on- the app will automatically upload it to
demand pieces, but the digital realm the digital wardrobe. AI technology also
offers a space where they can push scans emails and online retail accounts
the boundaries of what is possible. to find users’ latest online purchases.
London-based 3D designer Catherine
Taylor creates hyper-realistic virtual CATTYT AND VETEMENTS AND NIKE
clothing that, when animated, still has
the movement and physical properties
of real fabrics. Elsewhere, designer
Sasha Gudkova’s Optic White
project renders digital garments, ‘Data is often viewed as a cold
exploring the way clothes fold, crumple
IN PURSUIT OF TACTILITY BY PMS STUDIO, EINDHOVEN
and change shape when worn. entity, but it can be used in a more
The Norwegian retailer Carlings wants intelligent way when you read
to use digital fashion to raise awareness
of water consumption in the industry beyond it’
and to address the throwaway culture
associated with fashion influencers.
Hasna Kourda, founder, Save Your Wardrobe
Its 19-piece Neo-Ex collection can be
purchased for between £8.90 ($11.35,
€10) and £26.70 ($34, €30) before being SAVE YOUR WARDROBE APP, UK
digitally ‘fit’ onto a chosen photo by
a group of digital 3D designers.FUTURE FORECAST : 2019 FASHION : 14
Industry
Disruptor:
13. Fast (Conscious)
Fashion 15. Blockchain
Fashion
The fashion industry is infamous
The Fabricant
The Fabricant describes itself as ‘the
Convenience has become a major driver world’s first digital fashion house’.
in fashion retail, especially for time- for intellectual property (IP) cases.
In June 2018, it presented its first
pressed consumers unable – or unwilling But with originality and copyright
digital collection at the Fashion
– to hit the high street. A recent study in design still a hot topic, fashion
Clash Festival in Maastricht, showing
by the Royal Mail cited convenience labels are turning to blockchain seven designs on life-sized screens.
(49%) as a key reason that UK shoppers as a solution that could safeguard ‘We’ve been displaying fashion in
go online instead of in-store. But a the value chain of design. the same way for more than 100
series of new apps are making it easier French haute-couture designer Julien years. It’s always on a catwalk or in
to integrate sustainable fashion choices Fournié explored this with DasCoin, a editorial images,’ says Amber Jae
into consumers’ busy lifestyles. company that offers blockchain-based Slooten, The Fabricant’s co-founder
ETHICAL TIME APP and creative director. ‘[We] want to
Ethical Time, for example, is a free products and services to enterprises and
set an example that fashion is more
14.
app that was recently launched in start-ups. Using DasCoin’s technology,
than that in the digital age. It’s no
Spain to connect conscious consumers Demand- Fournié can store his designs using a
longer necessary to sit [in the] front
directly with the country’s 500 led Design legally recognised encrypted code that row to fully enjoy a fashion show.’
sustainable fashion labels through states when, where and who created
In recent decades, technology has a specific document, with contracts,
a single, convenient platform.
enabled the fashion industry to non-disclosure agreements and other
And with a resale market that is transform its production, logistics legally binding arrangements released
tipped to grow by 15% a year in the and data analysis to make each only to authenticated partners.
next four years, British department more efficient. Yet, with fashion
store chain John Lewis is getting Brands are also looking to blockchain
becoming faster, it is clear that
involved by introducing its buy-back to improve the system of selling.
MIXIMALISTE PLATFORM
the linear take-make-waste model
scheme. Once a customer has gathered OpenBazaar is an online selling
has fuelled an unsustainable
a minimum of £50 ($64, €56) worth platform founded on cryptocurrency
cycle of over-consumption.
of clothing, a courier will promptly payments. With no monthly access or
Three-dimensional virtual prototyping listing fees, users can sell whatever
collect the items and a John Lewis
programmes such as CLO are giving they like, but are paid in one of more
gift card matching the value of the
fashion designers the tools to design than 50 supported cryptocurrencies.
items will be emailed through.
garments in digital form, without Unlike other resale platforms, users
the need to cut out a physical pattern are in complete control of what is
or sew a seam. The software uses in their store and their data.
virtual avatars and equivalent digital
fabrics to check the fit of a piece,
experiment with print or pattern
positioning, as well as change zips
and trims at the click of mouse.
One company using such software
is Atacac, which defines itself as ‘We want to set an
example. It’s no longer
more of a fashion experiment than a
brand. It creates its designs, such as
jackets and trousers, as 3D digital
renderings, which are then presented
necessary to sit in the
online for consumers to buy. Through
this approach, Atacac’s collections
front row to fully enjoy
are designed and offered for sale a fashion show’
before they are physically created.
POSH_SPACE PHYGITAL FASHION FACTORY
Amber Jae Slooten, co-founder, The Fabricant
SHAREWEAR BY ATACACFUTURE FORECAST : 2019 FASHION : 15
Viewpoint:
Christina Agapakis
The creative director of Ginkgo Bioworks explains
how bacteria can be genetically engineered to it as a way to make products that
create more sustainable products that hold are either difficult or at present
‘There unsustainable to produce.
an aesthetic as well as a functional value.
are a host
of new aesthetic With respect to genetic
opportunities engineering, do you think
when you see the there is a change of mindset
What are the fundamentals In design, and across other
patterns that can among consumers?
of biotech? industries, you hear a lot about
be created with I think there is greater
the circular economy, from waste
bacteria’ awareness and eagerness to FABER FUTURES AND GINKGO BIOWORKS
As a biologist, I’m obsessed
to re-use. Biology does that engage with and learn about When it comes to using
with bacteria and all the
as a matter of course: things biology. When you think biotech in products for the
awesome things that biology for pharmaceuticals or other
grow and then they decay, about genetic engineering mass market, how scaleable
can do. It can grow itself, and kinds of products. We also work
and they do that in a beautiful and GMOs, that debate feels are these kinds of project?
it can do all these complicated with yeasts and other bacteria,
linked way. So can we tap into so intractable and so tied to
and intricate things on its own, engineering their genes so that Right now they’re still small-
that in our engineering and our agriculture, but there is more
using just sunlight and a little we can use them to reproduce scale, but it’s growing and
technology to make more circular, to genetic engineering and
bit of sugar. You have plants different things. We understand changing. In terms of Natsai’s
more sustainable technology? there’s more to get excited
that grow and make all these the power of biology across work, it’s still quite a craft. What
There are a whole host of new about. I think we’re starting
beautiful shapes and colours, many industries, with fashion she was able to get at Ginkgo
aesthetic opportunities when to see more engagement,
and bacteria can also do these being just one of them. We see was certainly bigger than a Petri
you see the patterns that can which is really exciting.
incredible things on a minuscule dish, but nowhere near mass-
be created with bacteria.
scale. If you compare how market. Finding the challenges
we manufacture things with What does your brand, in the scaling process and
petrochemicals and how biology Ginkgo Bioworks, do? starting to outline what that
can create [things] sustainably, [mass market] might start to
We work with different
you can see there are so many look like is a big part of what
companies in the capacity of
opportunities to develop a Natsai thinks about in her work
creative consultants focused
biological way of doing things. and in her own consultancy,
on biology. Ginkgo builds a
lot of the tools that someone Faber Futures. Bolt Threads, in
could use to engineer cells to particular, has done a small run
make different things. We’re of products. First it released
working with the bacteria a necktie, then a hat and then
that designer and founder of it collaborated with Stella
Faber Futures, Natsai Chieza, McCartney. It is hinting that there
uses to produce pigments; for will be more products on the
example, to produce other kinds market soon, which indicates
of molecules, whether that be the business is growing.
FABER FUTURES AND GINKGO BIOWORKS FABER FUTURES AND GINKGO BIOWORKS PILOT RESIDENCY, 2017. PHOTOGRAPHY BY IMMATTERSFUTURE FORECAST : 2019 FINTECH : 16
Fintech
Financial insecurity and the threat of debt will drive
consumer spending next year as consumers demand
a financial offering that adjusts to meet their needs
ALEKSANDRA SZYMANSKA FOR THE FUTURE LABORATORYFUTURE FORECAST : 2019 FINTECH : 17
16. Adaptive
Banking
Some 40% of Millennials globally say
Industry
they would consider banking with online
service providers like Google and
Apple, while 36% would buy insurance
from them and 46% would look to Disruptor:
them for investment advice (source:
Accenture). This is largely because
Plastic Bank
these technology giants have become
Taking on the idea that the
experts in tailoring their services to
commodities market only benefits
the individual needs of the customer. N26 BY JUAN GARCIA SEGURA
the rich, Plastic Bank has worked
with IBM to create a new commodity
17.
Oval Money is a free-to-use app that
combines expense tracking, saving and Debt- around what it calls ‘social plastic’.
In a bid to reduce the amount of
investing. It uses artificial intelligence
(AI) to track the spending habits of each
protectors ocean plastic, Plastic Bank turns
the material into a form of currency,
user, and offers saving and investment Living with economic uncertainty has
encouraging communities to collect
recommendations accordingly. The become the norm for many consumers in plastic that has washed ashore,
slightly older Clarity Money, which the US and the UK. In the UK, a survey which is converted to digital credits
was recently acquired by Goldman by think tank the Royal Society for the stored on the blockchain and then
Sachs, similarly helps consumers Encouragement of Arts, Manufactures used to buy food or other goods.
make better financial decisions by and Commerce (RSA) found that about This is significant because some of
40%
using AI to analyse and improve an a third (34%) of UK workers consider these collectors do not qualify for
SYSTEM AESTHETICS BY FIELD
individual’s fiscal affairs. The app themselves to be just about managing, bank accounts, and there is a fear
connects to users’ current and credit with 32% of respondents having less that their earnings will be stolen.
card accounts, making suggestions to than £500 ($638, €562) in savings.
As convenience culture refinance loans, cancel subscriptions
Already tackling the issue of accruing
continues to reign, and renegotiate bills where appropriate.
of Millennials say they consumers will demand
wealth, automatic savings app Digit
is now diversifying its offer to help
would consider banking financial services that consumers combat credit card debt.
The percentage of US households
cater to their individual
with Google and Apple financial needs. For
carrying over credit card debt
from month to month has risen to
38% in 2018, after steadily falling
Millennials, this need from 41% in 2010 (source: National
Source: Accenture is largely focused on debt Foundation for Credit Counseling).
avoidance and financial health. A new feature in the Digit app, Digit
With consumers increasingly Pay, enables users to set up a personal
credit card debt goal and a finance
thinking of money as a digital bot then calculates how much can be
entity and cryptocurrencies entering the withdrawn from the user’s current
account without compromising his or
mainstream, people are demonstrating much OVAL MONEY APP
her budget. An additional Boost feature
higher levels of trust both in the technologies lets customers prioritise their credit
designed to keep their money safe and in the card debt above non-boosted goals.
distributed ledger technology itself. In the
year ahead, brands will finally take on board
that women will collectively control £56.5
trillion ($72.1 trillion, €63.5 trillion) by 2020,
tailoring their offering to the way that women
both spend and save.FUTURE FORECAST : 2019 FINTECH : 18
18. Biometric
Money 20. Female
Finance
With more women in well-paid work
Biometric technologies will finally
have their year, heralding a future than ever before and inheritance of
with more secure and streamlined wealth less likely to be subject to gender
payments. ‘Everyone knows they have disparity, women’s spending power is
to move away from knowledge-based increasing significantly. Women’s wealth
authentication,’ says Mark Nelsen, is expected to grow 7% faster than
Visa’s senior vice-president of risk men’s until 2020, according to Boston
products and business intelligence. Consulting Group, and by 2020 they are
‘It’s not sustainable.’ In this vein, expected to collectively control £56.5
Mastercard has announced that from trillion ($72.1 trillion, €63.5 trillion).
IOTA
April 2019, its card users will be able But women often invest differently from
19.
to make payments using fingerprint men. One of the most effective ways
and facial recognition technology. Beyond of developing the asset management
In the world of cryptocurrency, Bitcoin landscape is to ensure that more
Benjamin Hubert’s design agency Layer women are working in the sector.
Consumer interest in cryptocurrency Through education, industry outreach
has collaborated with fintech start-up
is robust, but with Bitcoin proving and career placement, non-profit-
Trove to create a new digital wallet
problematic, the latest technology is making Girls Who Invest hopes to
that offers a safer, more reliable way to
ushering in a new era of transactions inspire the next generation of female
store and use digital currencies. The
made on a distributed ledger. While portfolio managers and reach its
wearable device is made up of four parts:
Bitcoin promises transparency it goal of 30% of the world’s investable
Coin, Keep, Safe and the Trove app. To
also opens up users’ entire payment capital managed by women by 2030.
access their data and funds on the Trove
history to the public and therefore
app, users must press their skin against UBS is also demonstrating its
cannot equate to the privacy assured
the contact zone of the wearable’s commitment to female finance by
by cash. This is the premise on which
Coin. This removable token contains a establishing an advisory board that
Zcash has been built. Co-founded by
built-in ECG sensor that will recognise has already made changes to the
Alessandro Chiesa, the cryptocurrency
the individual’s unique heartbeat way the bank communicates. Board
uses zero-knowledge cryptography – a
and use it as a mode of verification. members have reduced the amount of
method of authentication in which
no passwords are exchanged – to jargon used in the brand’s marketing
promise secure transactions that are and changed the stock images used
as anonymous ‘as handing someone to better portray modern women.
a $20 bill from your wallet’.
DOLLA DOLLA WORLD BY IRREGULAR LABS
Launched two years ago, and with
a market value of more than £783m
($1bn, €880m) at the time of writing,
Zcash ensures that data such as Women’s wealth is expected
buyer and seller location remains
hidden at all times. As attested to by to grow 7% faster than
brands like The White Company, a
Bitcoin-based luxury crypto-concierge men’s until 2020
service that offers gold bars, super-
TROVE WATCH BY LAYER DESIGN AGENCY AND TROVE yachts and limited-edition Rolexes in Source: Boston Consulting Group
exchange for cryptocurrency, privacy
is becoming a much sought-after
luxury for high-net-worth individuals
seeking to conceal their wealth. PHOTOGRAPHY BY WESTON WELLSFUTURE FORECAST : 2019 FINTECH : 19
Opinion: Why big
banks need to scale
down to remain relevant
it to somebody else? So they of competition, where banks are
Anne Boden, the founder and CEO of can actually quote on it and open going to be competing for their
Starling Bank, explains why traditional ‘Banks are banking allows you to take your part of the value chain. Some
banks need to embrace open APIs. going to be data to a place that’s going to will survive and some will fail, but
competing for get you the best deal. banks need to be much more
their part of the customer-centric, transparent
value chain. They How do you think the financial
and trustworthy, supported by
What is the Starling go somewhere to eat all of the
need to become sector will evolve over the
great technology.
Marketplace?
more customer- coming year?
individual items I’ve bought
centric’ At the moment, banks are trying
Do you think the big high
appear in my banking app. street banks will be able to
Starling Marketplace is where
It knows I’ve had a chicken to do everything. They have the
you can browse all the various adapt and survive?
sandwich and a Diet Coke. The whole value chain. They’ll do the
apps that are connected to pension information in one place
two apps are talking together, Big banks can copy all the apps
Starling. All of these apps are and send it back to Starling
you connect from Starling to but I think the biggest challenge
connected using Application to show you what your total
the Flux app and that allows for them is cost space. Payment
Programming Interfaces (APIs). pensions are. consulting service Optima
It’s a very practical way of information to flow both ways.
Have you found there to Consultancy [this year] rated us
expanding your offer in a way Through the Starling Marketplace
be a particular consumer the top bank in the UK; Monzo
that is easy for customers to we are also addressing savings
demographic engaging with came second and Barclay’s came
use. If, for example, I connect and investments with the
Starling Marketplace? third. Barclay’s will spend a lot of
my bank account to the digital PensionBee app. PensionBee
money copying what everybody
receipt platform Flux, when I can gather all of the user’s We were very surprised by the else does – they have huge
number of people that signed N26 BY JUAN GARCIA SEGURA departments and budgets – but
up for PensionBee the day what they can’t copy is others’
we launched – we had over app and provide all the products.
cost effectiveness, so they need
1,000 in one day – so it shows I think that the value chain is
to keep charging lots of fees in
that Millennials are into more up for destruction. At Starling,
order to cover those costs.
than just avocado toast. Those we are focusing on current
marketplace propositions are account banking, transactional
very powerful. Imagine a situation banking and categorising the
where you want a mortgage from transactions. Other products
your bank. The bank has all your like mortgage insurance are
‘Big banks can
data, it knows all about you and it provided by other brands. In the
copy all the apps
knows you’re a good credit risk. It world going forward, the next
but the biggest
can complete all your affordability disruption will be Barclay’s, for
challenge for them
statements and it may offer you a example, providing the back-end
is cost space’
good rate. But what if you could technology and HSBC providing
take all that information and pass the app. There will be that sort
N26 BY JUAN GARCIA SEGURAFUTURE FORECAST : 2019 FOOD : 20
Food
As the issue of food security continues to proliferate it will
inspire new agricultural and culinary approaches, inspired
by ancient appetites and facilitated by new technologies
FARM.ONE, NEW YORKFUTURE FORECAST : 2019 FOOD : 21
With consumers now aware that low carb
diets could shorten life expectancy, they are
returning to this once vilified food group and
21. African
Aromas
With health of both people and
planet increasingly at the forefront of
incorporating it as part of a healthy diet. A consumers’ minds, ingredients like fonio
growing interest in the health benefits of will gain importance next year. Fonio
African ingredients will see entrepreneurs is an ancient grain grown in the Sahel
region of West Africa and traditionally
bring flavours from their homeland to eaten by farmers as a subsistence grain.
Western consumers. In this vein, fruit and The gluten-free ingredient, ‘has three
vegetables will become more flavoursome as times the amount of protein, iron and
fibre of rice,’ according to Noah Levine,
taste becomes synonymous with nutritional chief marketing officer at Yolélé Foods.
value. As concerns over climate change Similarly high in protein is egusi, which
Yemisi Awosan, founder of refrigerated
continue to grow, consumers will next year food brand Egunsi believes will rival
look for brands to instigate new production acai or quinoa for superfood status.
processes that take a less energy intensive West African flavours are also
approach and limit carbon emissions. infiltrating restaurant cuisine with
renowned chef JJ Johnson this year
relaunching Henry at Life Hotel with
a new menu inspired by his travels
across Africa and Asia, as well as
FOOD INTERRUPTED BY PANERA BREAD
his own Afro-Puerto Rican heritage.
22.
‘Regardless of where I’ve travelled
in the world over the past five years,
I’ve always walked away with a good
Carb ‘Bread is not a problem. It is
Revival
culinary perspective of food through
the West African lens,’ says Johnson. Carbohydrates have long been vilified
incumbent upon us to make
‘Most people don’t really know what I’m
talking about because they haven’t been
for causing bloating and weight gain,
but new medical studies are now
the best bread that we can
to West Africa. So, I’m explaining that
at Henry.’
helping to reframe this food group possibly make, the healthiest
as essential to a healthy lifestyle.
Recent figures from The Lancet bread that we can make’
Public Health in fact found that
low carbohydrate consumption is
Blaine Hurst, CEO, Panera Bread
linked to an increase in mortality.
Brands like Panera Bread, which
‘Fonio is gluten- recently launched its original video
series, Food Interrupted, are stepping in
free, cooks in to educate consumers about the positives
of carbs. A big part of this transition
about five minutes, to carbs will focus on how products
are made and the quality of their
and it has three times ingredients, with health-conscious
FONIO GRAIN BY YOLÉLÉ FOODS
the amount of protein, bakers like Andina Panaderia, a
Peruvian bakery in London’s Notting
iron and fibre of rice’ Hill, focusing on the slow-ferment
baking of bread. This slower, more
conscious bread-making process,
Noah Levine, chief marketing also known as slow-carb baking, is
regarded as better for humans’ digestive
officer, Yolélé Foods systems and creates breads with a lower
Glycaemic Index (GI).
KINFOLK EDITORIAL BY LUCY RUTH HATHAWAY. PHOTOGRAPHY BY AARON TILLEYFUTURE FORECAST : 2019 FOOD : 22
25.
23.
Alt Agri-Farms
Cultivating
The challenges of urban farms,
Flavour
Until now the food sector has not
particularly vertical farms, is that
they tend to be very energy intensive. Trending
rewarded taste, instead preferring to
breed fruit and vegetables for hardiness
Rooftop farms, however, are beginning
to showcase their potential to grow at
Ingredients:
and yield, but a shift in mindset is scale. They are less environmentally
PILI NUT YOGHURTS
occurring that makes the link between intensive than vertical farms because
flavour and nutrition. Chef Dan Barber’s they rely mostly on natural light and Introduced by Lavva earlier this
there is also the land availability. In year in its eponymous plant based
90%
seed company Row 7 has been leading
the way with its Koginut, a squash that New York, the vineyard Rooftop Reds ‘yogurt’, these nutritious nuts contain
will showcase the potential of what can the highest magnesium content of
has been stringently tested for both
actually be produced in a city with the any nut, helping to regulate blood
flavour and nutritional value. The squash
bottling of its first vintage of city-grown pressure and lower cholesterol.
was recently added to the menu at
Also touted to improve cognition
fast-casual salad chain Sweetgreen, grapes in 2019.
ROW 7 SEED COMPANY, US and reduce inflammation they offer
less water is used which has bought more than 100,000 Technology is also making urban a rich-buttery flavour and crucially
24.
seeds and has been planting farming more efficient. Iron Ox is a deliver on the creamy texture that is
to grow 30 times the them across the US, testing at
scale to see how they perform in
Climate California-based start-up that just essential in any yogurt-alternative.
Positive Foods launched its first fully autonomous
produce per acre of different climates and soils.
With political insecurity and climate
farm, which combines hydroponics with
robotics to grow 30 times the produce
a traditional farm On an even larger scale, Walmart
has already developed the Sweet
change making the fragility of our food per acre than a traditional farm,
systems more apparent, brands will using 90% less water. It is a method
Spark, a proprietary variety of
demonstrate how their products ensure
With global climates becoming cantaloupe melon designed to be
food security through considerate
of farming that offers food security
nearly twice as sweet as a typical because of its lack of reliance on the
more unpredictable, autonomous variety so that it delivers on flavour
approaches to carbon. Ben & Jerry’s climate. For instance, where traditional
farms like Iron Ox will offer even in the winter months. Now the
has implemented a carbon credit pilot farms struggled to grow lettuce in the
program in its London Scoop shop, UK heatwave, Iron Ox would have
increased food security brand is now focusing on producing
where the company spends a penny per
a tomato that has a similar profile to maintained its usual quotas.
scoop to offset the carbon created by
the San Marzano variety, an heirloom
their ice cream. Working with Poseidon
premium product originally from
Foundation the brand creates
Naples, Italy.
microtransactions on the blockchain,
making it easier for consumers to
participate in the carbon credit system
Trending that is normally only accessible to large
corporations.
Ingredients: Others are using their packaging
as part of an educational campaign
JELLYFISH CRISPS on the importance of soil health and
Long considered a delicacy in regenerative farming practices to
Asia, where it is pickled for weeks produce our food. Organic consumer
in salt and potassium, jellyfish is packaged goods (CPG) brand Annie’s
now being converted into crisps to launched limited edition Mac & Cheese
make it more palatable for Western boxes with the names of its farmers, POWER PLANT BY MARJAN VAN AUBEL
tastes. A team of researchers who use carbon sequestration farming
in Denmark are using ethanol to methods, making a connection to the
create a crispy version that can be wheat used to create the macaroni.
marketed as a healthier alternative
to the traditional potato crisp. IRON OX, USYou can also read
