Future Tāmaki Expression of Interest Information Pack Research Partnerships for: Part of Tāmaki Stories, a Long-term Auckland Museum
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Expression of Interest Information Pack
Research Partnerships for:
Future Tāmaki
Part of Tāmaki Stories, a Long-term Auckland Museum
Gallery Renewal Project
1
INTRODUCTION .......................................................................................................................... 3
TĀMAKI STORIES EXHIBITION OVERVIEW.................................................................................. 5
1. WHAT IS THE TĀMAKI STORIES EXHIBITION ABOUT? ........................................................ 5
2. EXHIBITION AIMS ............................................................................................................... 5
3. EXHIBITION CONTENT OVERVIEW ..................................................................................... 5
4. TARGET AUDIENCES ........................................................................................................... 6
5. EXHIBITION INTERPRETIVE APPROACH.............................................................................. 6
FUTURE TĀMAKI AND RESEARCH PARTNERSHIPS ..................................................................... 8
1. OVERVIEW OF FUTURE TĀMAKI ........................................................................................ 8
2. CHARACTERISTICS OF RESEARCH TOPICS FOR FUTURE TĀMAKI ....................................... 8
3. LEARNING OBJECTIVES FOR RESEARCH TOPICS................................................................. 9
4. DATA VISUALISATION TOPICS ............................................................................................ 9
5. HOW RESEARCH WILL BE PRESENTED ............................................................................. 10
EXPRESSION OF INTEREST GUIDELINES ................................................................................... 11
1. EVALUATION CRITERIA..................................................................................................... 11
2. HOW WILL WE WORK TOGETHER? .................................................................................. 11
3. THE PROJECT TEAM ......................................................................................................... 12
4. PROJECT TIMELINE ........................................................................................................... 12
5. RESPONSE DETAILS AND DEADLINES ............................................................................... 13
2
INTRODUCTION
Auckland Museum is looking for research partnerships to collaborate in the development of
research-driven participatory visitor experiences that are focused on engaging the public in relevant
science, research and technology for Future Tāmaki, an exhibition about the future of Tāmaki
Makaurau.
Future Tāmaki (working title) will be a component of the broader Tāmaki Stories exhibition which
will open at the end of June 2020, as a long-term exhibition with an expected lifespan of around 10
years.
Auckland Museum wants to work with researchers to develop a range of opportunities to facilitate
public engagement with current research in Future Tāmaki. We are looking for research topics that
are relevant to the future of Auckland, and that will make compelling, interesting, and provocative
experiences for visitors to the Museum.
The intent of the EOI process is to identify research topics that have potential for public engagement
and dialogue. We are not looking for comprehensive or fully resolved solutions. The researchers with
the successful proposals will work alongside the Auckland Museum project team to develop the
research partnership elements of the exhibition.
Auckland Museum has a set budget for the physical presentation of the research topic, and staff
time to work with the researcher to ensure the presentation is a compelling visitor experience.
Auckland Museum is aware that through the EOI process, additional opportunities may become
apparent. This may include additional public programming (such as a seminar series), formal learning
(such as modules for school groups), more extensive gallery experiences (such a digital experience),
off-site engagement (such as participatory data contributed from outside the Museum) or an online
experience (such as a bespoke website to collect or share perspective or narrative). In this case,
Auckland Museum wishes to work with partners to develop appropriate partnership funding models.
This will include expectation of organisation commitment to ensuring the full breadth of
opportunities are realised.
Auckland Museum is unable to cover the cost of researcher partners’ time or overheads. Benefits to
researchers are however significant, as the Museum is a trusted voice within our communities. Our
role as a civic institution is to be relevant for our audiences and our Auckland constituency discussing
the issues that impact their lives. Auckland Museum provides a unique opportunity to engage with
the public on the issues that are important to your area of research. Auckland Museum has broad
reach, with over 900,000 visitors in 2017/18, in addition to 15 million-page views and interactions
with online collections, and over 240 school visits per year. By 2022, Auckland Museum aims to have
1.2 million onsite visitors and 100,000 offsite interactions.
We expect to change the content and focus of research topics present in the exhibition on a regular
basis to enable a dynamic presentation of research for visitors, likely to be every six months or more
frequently. Consequently, Auckland Museum intends to work with several partners to create a
3pipeline of research topics for Future Tāmaki. The expression of interest process will be
administered on an annual basis, for the lifespan of Future Tāmaki. We are currently inviting
research organisations to submit expressions of interest for the 2020-2021 research partnerships
however research topics that will be suitable for later than 2021 are welcome at this stage to enable
partnership conversations to begin and to enable long-term planning.
Your proposal will remain confidential to the project team, and any topics or concepts proposed will
not be utilised, other than with the proposal owner.
The Expressions of Interest are due to us by Monday September 30th 2019, midday
Please email EOI forms to:
research@aucklandmuseum.com
If you have any questions about the EOI process, please contact us at:
research@aucklandmuseum.com
The EOI forms will be assessed during the week of October 7th, 2019. Respondents will be notified of
the assessment outcome during the week of October 28th (approximately).
4TĀMAKI STORIES EXHIBITION OVERVIEW
1. WHAT IS THE TĀMAKI STORIES EXHIBITION ABOUT?
Tāmaki Stories will tell the many stories of the people of Tāmaki and the wider region. It will be a
landing place for visitors and new arrivals to the city and a site of engagement and re-engagement
for Aucklanders. We are creating a space that enables our visitors to interrogate and relate to
Auckland – both past and current state – as well as space for exploring and debating the future.
Visitors will find a rich intersection of personal stories, objects and content which reflect how the
communities of Tāmaki have created the city and the contribution they have made to the region in
which they live. The galleries will reveal both familiar and unknown histories. The diversity of the
communities of Tāmaki will be celebrated alongside significant mana whenua stories. All the stories
are underscored by key threads of desirability, diversity, identity, and connectivity which are woven
throughout the exhibition.
The gallery will offer rich opportunities for participation and contribution. Immersive and
multisensory (see, hear, touch) interpretive devices will be used throughout. Future Tāmaki is one
gallery within the Tāmaki Stories exhibition.
The Big Idea
Sharing the diverse stories of the people and place that is Tāmaki, encouraging visitors to explore
their Tāmaki.
2. EXHIBITION AIMS
Project Aims
• Share stories of Tāmaki, reflecting people and place, throughout time and space
• Highlight Tāmaki’s unique role within Aotearoa, the wider Moana Pacific and international
context
• Engage and surprise audiences using collections in new and interesting ways
• Provide a platform for visitors to investigate and negotiate 'their' place in Tāmaki, and share
their stories and voices
• Develop new collections and research that give further insight into the people and place of
Tāmaki.
3. EXHIBITION CONTENT OVERVIEW
Tāmaki Stories is divided into nine sections spread over four gallery spaces, starting with a welcome
area and mana whenua stories.
Within each section there are a range of topics and stories. These are told through objects, images,
physical interactives, audio visual content, and digital interactives.
The first gallery contains five sections:
5• Mana Whenua (Tāmaki Herenga Waka, and Tāmaki Herenga Tangata)
• Tangata Tiriti – why people have come to Auckland
• Whenua – key landmarks
• City on Water – trade, travel and life within the harbours
• Place Orientation Hub – a large scale, immersive 360 film and animations depicting
Auckland over time.
The second gallery contains two sections:
• People Orientation Wall – a portrait-hang reflecting the diversity of people from Auckland
• My City – stories of people, identity and belonging
The third gallery contains one section:
• Tāmaki in Action – stories of protest, innovation and activation.
The fourth gallery is titled Future Tāmaki:
• This will contain an immersive data visualisation focused on the theme of ‘well-being’.
Presenting information about social, environmental and infrastructural change in Auckland
over time in a dynamic, immersive way. Making data surprising, beautiful, theatrical and
interesting!
• As part of the Future Tāmaki gallery we will profile ‘focus topics’ from research partner
organisations that draw out particular stories and seek input from our visitors.
• This is the gallery space that forms the basis for the EOI process – more information about
Future Tāmaki below.
4. TARGET AUDIENCES
Tāmaki Stories will be a gallery that will cater for Aucklanders and their families, and for our
international visitors. In addition, target audiences for Tamaki stories include:
• Tāmaki families with children aged 7 to 12
• Formal learners, years 3 to 8 (ages 7 to 12)
• International visitors
While the target audience guides the selection of both content and interpretative solutions for the
exhibition, it does not mean that content is developed to the exclusion of other audiences. It allows
the development team to provide guidance on what content to select and how to communicate it in
order to produce a consistent, coherent and successful visitor experience across each gallery,
without ambiguity.
5. EXHIBITION INTERPRETIVE APPROACH
The Exhibition team have developed an interpretive approach for the exhibition to define the way
we will communicate with our visitors.
The interpretive approach considers several aspects that make up the visitor experience. In clearly
outlining our intentions for each of these, it sets the direction for the type of exhibition we want to
create, and for whom.
6The aspects considered are:
1. The nature of the content
2. He Kōrahi Māori – our Māori dimension1
3. Teu Le Vā2 - our Pacific dimension
4. Audience motivations and experience types (defined by Auckland Museum Visitor and
Market Research)
5. Visitor learning styles
6. Visitor learning outcomes
The role of He Kōrahi Māori will be expressed through exhibition development through the three
threads of kaitiakitanga, manaakitanga, and mana whenua.
The interpretative approach will also guide the content and interpretation development of the
research partnerships present in Future Tāmaki.
1 https://www.aucklandmuseum.com/your-museum/about/he-korahi-maori-a-maori-dimension-
auckland-museum
2 https://www.aucklandmuseum.com/your-museum/about/teu-la-va-the-pacific-dimension-at-auckland-
museum
7FUTURE TĀMAKI AND RESEARCH PARTNERSHIPS
1. OVERVIEW OF FUTURE TĀMAKI
Future Tāmaki (working title) will be a gallery space within Tāmaki Stories that uses a range of data
sets and research partnerships to tell a compelling story about Auckland - past, present and future.
It will be comprised of stunning data visualisations which present contemporary Auckland to visitors
in previously unseen, unexpected and interesting ways. The data to back up these stories will be
drawn from publicly available data sets (not in real time, ‘fixed’ data).
Alongside this data visualisation will be presentation of research topics co-developed with research
partners to be participatory experiences enabling the public to respond and interact. The content
and focus topics presented in these elements will change on a regular basis (approximately every six
months). The research partnerships will form a compelling, interesting and visual component of the
Future Tamaki Gallery.
The focus of the research topics will on be facilitating public discussion and highlighting the role of
research in changing the future. The experience and interaction will also create new data from
visitor participation that can be a research tool or output.
The location of the Future Tāmaki gallery is shown in the diagram below, alongside the floor map of
Level 1 of the Museum (Tāmaki Stories Exhibition highlighted in yellow).
2. CHARACTERISTICS OF RESEARCH TOPICS FOR FUTURE TĀMAKI
Auckland Museum has established characteristics to describe the way research topics will be
presented within Future Tamaki.
The research topics will:
• be relevant to the future of Auckland
• connect to the data visualisation present in the same gallery (refer narrative flow)
• be intuitive; both easy to understand and enjoy
• draw on and highlight an active area of research
8• enable visitors to connect research to Auckland in a compelling and provocative way
• encourage a positive or strengths-based interpretation of research
• be a rigorous and accurate representation of the research
• be ethically sound and have appropriate ethics or regulatory approvals
• facilitate public dialogue around an important area of research
• highlight the role of research in changing the future
• leave visitors with an understanding that their voice matters in research
• leave visitors with a sense of hope that solutions for future issues are being actively
investigated
• create new information from visitor participation that becomes a useful research tool
The research topics might:
• include a short survey or other digital method of collecting visitor perspective
• provide a digital feedback loop to show how visitor participation has contributed or made a
difference to research
• Create additional opportunities such as seminar series, formal learning opportunities,
podcasts, parallel online experiences (funding dependent)
The research topics won’t:
• Be boring for Auckland families with 7 – 12 year olds
• Feel overly earnest, intellectual, or inaccessible
• Facilitate a negative or deficit-based interpretation by visitors
• Require complex instructions or detailed background information
• Leave visitors feeling depressed about the future
• Leave visitors feeling there is nothing they can do to improve the future
• Be a blank wall space for poster presentations of research
3. LEARNING OBJECTIVES FOR RESEARCH TOPICS
Auckland Museum has established over-arching learning objectives for the research topics that are
presented within Future Tāmaki. Regardless of the research topic being presented, it is expected
that visitors will:
1. Understand that research is a powerful tool to enable positive change
2. Come away understanding that research is an activity that museums engage in
3. Understand that research is accessible, useful and important to a changing city
4. DATA VISUALISATION TOPICS
The following narrative flow diagram gives an overview of the kinds of topics that will be presented
within the Future Tāmaki data visualisation element of the gallery space. Research topics should
connect in some way to this narrative flow. Unexpected, surprising or loose connection to the
narrative flow is permitted – we are looking to surprise visitors by allowing them to make previously
unseen connections about contemporary and future Auckland.
95. HOW RESEARCH WILL BE PRESENTED
The final design specs of the Future Tamaki gallery are currently being confirmed, but it is likely that
research content will be presented through touchscreen interactives. The interactives will enable
both presentation of research in an engaging manner, as well as the option of collecting visitor
perspective through survey, narrative, or other information.
10EXPRESSION OF INTEREST GUIDELINES
1. EVALUATION CRITERIA
Auckland Museum will appoint an internal panel to evaluate the EOIs. As part of this process you may
be invited to discuss your proposal further with the project team.
The intended proposal evaluation and weightings (where applicable) are set out below.
• Relevant Experience (30%)
Demonstrated experience and track record in area of research interest. Demonstrated
subject expertise and capacity to accurately define relevant aspects of research, science or
technology for public engagement. Broad knowledge of area including current knowledge
gaps, research direction, and future priorities. Existing connections and/or collaborations
with other researchers in field
• Compelling public engagement opportunity (40%)
Demonstrated understanding of the Museum’s vision for the research partnership aspects of
the exhibition, including appropriateness of content for the target audience, tone and style.
Achievable solutions using reliable, proven technology. Research topic is a compelling
proposition that has clear potential to become a visitor experience that the public will
engage well with.
• Timeframe and resourcing (30%)
Evidence that the research area well developed enough, with enough preliminary work to be
developed and interpreted as a visitor experience. Institutional support at departmental,
faculty or organisation level. Demonstrated commitment to the time and resourcing
necessary to partner with the Museum to deliver the public engagement experience.
2. HOW WILL WE WORK TOGETHER?
Following selection of research topics, the project team will work with the researcher to refine the
brief for the experience and confirm the public engagement experience. Once the concept/s have
been confirmed, agreements will be put in place to ensure delivery of the public engagement
experience.
Auckland Museum will expect to work closely with the selected research partners over the life of the
project, particularly in developing the public engagement experience, establishing appropriate
methods of evaluation, and disseminating research outputs. Regular development and progress
meetings will be required.
Auckland Museum expects all research partners to adhere to the Public engagement guidelines for
researchers, scholars and scientists set out by the Royal Society of New Zealand.3
3 https://royalsociety.org.nz/what-we-do/research-practice/public-engagement-guidelines/public-engagement-guidelines-for-
researchers-scholars-and-scientists/
113. THE PROJECT TEAM
The Research Manager will be your first point of contact, but you will work closely with the Content
and Interpretation Developer and the Exhibition Project Manager.
The Research Partners are asked to copy the Research Manager in on all emails to other project
team members.
Research Manager
Responsible for overseeing research partnerships and data governance
Sarah Berry, Research Manager
sberry@aucklandmuseum.com
Phone: 09 309 0443 ext.7249, 021 983 935
Content and Interpretation Developer
Ben Bradford Content and Interpretation Developer
bbradford@aucklandmuseum.com
Phone: (0)9 309 0443 ext. 7290
Exhibition Project Manager
Responsible for overseeing the contract, payments, delivery deadlines, and team communication
Tanya Wilkinson, Project Manager
twilkinson@aucklandmuseum.com
Phone: 09 309 0443 ext. 7126
The Wider Project Team includes: Curators, Collection Managers, Audio Visual Manager, Graphic
Designers, 3D Designer, Digital Experience Manager, Production Manager, Exhibition Writer, Visitor
and Market Research team, ICT staff and Lighting Manager.
4. PROJECT TIMELINE
The exhibition opens at the end of June 2020. We will work through a more specific timeline, but
these are the general timeframes we are working to.
KEY PROJECT PHASES Time Period Roles and
Responsibilities
Concept Phase – Mid-August – Early October 2019 Researchers submit
EOI phase, concept proposals EOIs for evaluation by
Auckland Museum
Developed Design Phase – During Mid-October – Mid November 2019 Auckland Museum
this period the research partners with research partner
will work alongside Auckland
Museum to develop the content of
the research topic, including
provocation/question for public
12engagement, methods for public
participation/interaction
Detailed Design – During this Mid November – Early December Auckland Museum will
period the research partners will 2019 lead these steps with
work alongside Auckland Museum regular meetings and
to develop detailed content, contact points with
including any survey questions, research partner
images, text or labels
Production Period – December 2019 - March 2020
Product development, user testing
Final Delivery End of March 2020
Testing and bug fixing (out of Start April 2020
gallery)
Installation Start May 2020
Testing and bug fixing (in gallery) Start May 2020 – End June 2020
Opening date of the exhibition End of June 2020
Outputs and evaluation July – December 2020 Auckland Museum
with research partner
5. RESPONSE DETAILS AND DEADLINES
All responses to this EOI must be received no later than midday September 30th 2019.
Please email EOI forms to:
research@aucklandmuseum.com
If you have any questions about the EOI process, please contact us at:
research@aucklandmuseum.com
The EOI forms will be assessed during the week of October 7th, 2019. Respondents will be notified of
the assessment outcome during the week of October 14th (approximately).
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