Gas safety week 2018 report - Gas Safe Register

Gas safety week 2018 report - Gas Safe Register
GAS SAFETY
WEEK 2018
REPORT
Gas safety week 2018 report - Gas Safe Register
GSW18 HIGHLIGHTS                                                                                              CAMPAIGN OVERVIEW
                                                                                                              Gas safety is important all year round, but it is not always a household’s top
                                                                                                              priority. Gas Safety Week aims to change that by providing a timely platform


                                                                              DIGITAL
                                                                                                              at the start of the heating season for everyone to talk about gas safety.
                                                      TOTAL REACH

                                                      132
                                                                                                              Collectively achieving a greater impact and putting gas safety at the forefront



           17-23
                                                                                                              of people’s minds. With over 4,000 supporters taking part, there were over


                                                                              REACH
                                                                                                              132 million opportunities to see gas safety messages.

                                                                                                              Continuing the success of last year, the campaign focused on Family




                                                                                    59
                                                                                                              Matters. Households were reminded about the importance of having their
       SEPTEMBER                                                                                              gas appliances checked every year, to help protect their loved ones from gas

                                                      MILLION
       2018
                                                                                                              leaks, fires, explosions and carbon monoxide (CO) poisoning.




                                                                              MILLION                         PARLIAMENTARY LAUNCH
                                                                                                              Over 60 guests gathered at the

                                                         81,285               LAUNCHED AT
                                                                                                              Houses of Parliament to launch Gas
                                                                                                              Safety Week. The reception was

                                                                              HOUSES OF
                                                                                                              hosted by the Rt Hon. Maria Miller
                                                                                                              MP and Eddie Hughes MP. Barry


                                                      VISITS TO               PARLIAMENT
                                                                              THE SPEECHES HAVE BEEN VIEWED
                                                                                                              Sheerman MP (APPCOG), Jonathan
                                                                                                              Samuel (Gas Safe Register), Gordon
                                                                                                              Lishman (Gas Safe Charity), Tom
       GAS SAFETY                                     GASSAFEREGISTER.CO.UK
                                                                                                              Ruxton (HEET) and Ibrahim Tural
                                                                                                                                                        IBRAHIM TURAL                               BARRY SHEERMAN MP



         WEEK                                                                         1,800+
                                                                                                              (Real Boiler Servicing & Maintenance
                                                                                                              Ltd) also spoke at the event, and
                                                                                                              their speeches have been viewed
                                                      EVENTS HELD                                             over 1,800 times via Facebook.

                                                      AROUND THE
           73.1m
                                                                              TIMES ON FACEBOOK LIVE

                                                      COUNTRY BY                                                “MY CHALLENGE TO YOU IS TO
                                                                                                                THINK ABOUT HOW WE BURST
                                                      SUPPORTERS                                                THE BUBBLE AND TAKE GAS

                                                                                        53,000
                                                                                                                SAFETY MESSAGES BEYOND
                                                                                                                OUR IMMEDIATE AUDIENCES,
                                                                                                                CHALLENGE ASSUMPTIONS AND


                                                              5
                                                                                                                FIND WAYS OF CONNECTING.”
       REACH VIA                                                                                                JONATHAN SAMUEL




       PRESS
                                                                                                                GAS SAFE REGISTER
                                                                                                                                                        TOM RUXTON AND GORDON LISHMAN
                                                                              HARD COPY LEAFLETS
                                                                              AND POSTERS
       COVERAGE                                       COMPETITIONS            SENT OUT                             Parliamentarians were keen to show their support for the
                                                                                                                   week and recorded their own safety messages. You can
                                                                                                                                                                                        BARONESS FINLAY


                                                                                                                   view videos from Baroness Finlay, Barry Sheerman, Jack
                                                                                                                   Brereton, Scott Mann, Sir David Amess, Eddie Hughes,
                                                                                                                   Jim Fitzpatrick, Caroline Nokes, Bill Grant and John McNally.
                                                                                                                   Watch their messages at
                                                                                                                   www.YouTube.com/gassaferegister




Keeping our nation safe Gas Safety Week Report 2018                                                                                                                                                                     1
Gas safety week 2018 report - Gas Safe Register
CHILDREN’S COMPETITION                                                                                                                                                                                                                                  PR COVERAGE
AND ACTIVITIES                                                                                                                                                                                                                                                                             PRE-GAS SAFETY WEEK
                                                                                                                                                                                                                                                                                           New research was carried out to identify consumer                                                                   A THIRD OF BRITS CAN’T RECOGNISE
                                                                                                                                                                                                                                                                                                                                                                                                               THE SIGNS OF AN UNSAFE GAS APPLIANCE


DESIGN A GAS SAFETY WEEK BADGE COMPETITION                                                                                                                                                                                                                             PRINT
                                                                                                                                                                                                                                                                                           awareness of gas safety and the signs of an unsafe
                                                                                                                                                                                                                                                                                           gas appliance. The majority of people failed to
                                                                                                                                                                                                                                                                       ONLINE              identify that the following were potential signs of
In keeping with the Family Matters theme, young children                                                                                                                                                                                                               RADIO               an unsafe gas appliance:

                                                                                    TAKE A LOOK AT
were invited to design a Gas Safety Week badge. We had                                                                                                                                                                                                                                     •	Black marks or stains on or around                                                                               This Gas Safety Week (17-23 September 2018) Gas Safe Register is
                                                                                                                                                                                                                                                                                                                                                                                                               raising awareness about the potential consequences of unsafe gas


a fantastic response of almost 100 entries, and two lucky                                                                                                                                                                                                                                     the appliance (71%)                                                                                              appliances, which can cause gas leaks, fires, explosions and carbon
                                                                                                                                                                                                                                                                                                                                                                                                               monoxide poisoning and will be reminding people to book their




                                                                                    THE BRILLIANT
                                                                                                                                                                                                                                                                                                                                                                                                               annual safety check to ensure they are working safely.


winners – Daisy Gibson (age 5) and Roven Fernando                                                                                                                                                                                                        56 5,900,000                      •
                                                                                                                                                                                                                                                                                           •
                                                                                                                                                                                                                                                                                                A lazy yellow flame (67%)
                                                                                                                                                                                                                                                                                                Excess condensation (88%)
(age 8) – have seen their designs turned into badges,
                                                                                    WINNING
                                                                                                                                                                                                                                                                                                                                                                                                               The majority of people could not identify these potential signs of an
                                                                                                                                                                                                                                                         ITEMS      REACH                                                                                                                                      unsafe gas appliance:



which are being used to help promote gas safety.                                                                                                                                                                                                                                           •    Pilot lights that keep going out (68%)                                                                            67%                    68%                     71%                  88%

The competition was judged by the Gas Safe Charity,
                                                                                    DESIGNS                                                                                                                                                                                                In addition, two in three people did not know they
                                                                                                                                                                                                                                                                                           should check their engineer is Gas Safe registered,
                                                                                                                                                                                                                                                                                                                                                                                                                  a lazy yellow
                                                                                                                                                                                                                                                                                                                                                                                                                      flame
                                                                                                                                                                                                                                                                                                                                                                                                                                       the pilot light
                                                                                                                                                                                                                                                                                                                                                                                                                                      keeps going out
                                                                                                                                                                                                                                                                                                                                                                                                                                                             black marks or stains
                                                                                                                                                                                                                                                                                                                                                                                                                                                                on or around the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                   appliance
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                        increased
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                      condensation
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     inside windows




                                                                                                                                                                                                                                                                         AUDIO
who kindly donated a £100 voucher to each winner for                                                                                                                                                                                                                    FEATURE            and worryingly one in six don’t take any steps to                                                                   One in six (17%)       Nearly half (47%)        Two in five (38%)     One in three (29%)
                                                                                                                                                                                                                                                                                                                                                                                                               admitted that they     said they have their     have an audible       know to check

a family day out.                                                                                                                                                                                                                                                                          ensure their gas appliances are safe.                                                                               take no steps at all
                                                                                                                                                                                                                                                                                                                                                                                                               to ensure their
                                                                                                                                                                                                                                                                                                                                                                                                               home’s gas
                                                                                                                                                                                                                                                                                                                                                                                                               appliances are safe
                                                                                                                                                                                                                                                                                                                                                                                                                                      gas appliances
                                                                                                                                                                                                                                                                                                                                                                                                                                      checked annually
                                                                                                                                                                                                                                                                                                                                                                                                                                      by a Gas Safe
                                                                                                                                                                                                                                                                                                                                                                                                                                      registered engineer
                                                                                                                                                                                                                                                                                                                                                                                                                                                               carbon monoxide
                                                                                                                                                                                                                                                                                                                                                                                                                                                               alarm
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     that their gas
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     engineer is on the
                                                                                                                                                                                                                                                                                                                                                                                                                                                                                     Gas Safe Register




                                                                                                                                                                                                                                                                                                                                                                                                                                                             17-23 September 2018
                                                                                                                                                                                                                                                                                                                                                                                                               During the eighth annual
                                                                                                                                                                                                                                                                                                                                                                                                               Gas Safety Week. Gas           Monday    FAMILY MATTERS
                                                                                                                                                                                                                                                                                                                                                                                                               Safe Register will be                    Unsafe appliances can be fatal; we are
                                                                                                                                                                                                                                                                                                                                                                                                               focusing on a different                  helping families know the signs to look out
                                                                                                                                                                                                                                                                                                                                                                                                               theme each day to share                  for to stay gas safe.




                                                                                                                                                                                                                                                                                           GAS SAFETY WEEK NEWS STORY
                                                                                                                                                                                                                                                                                                                                                                                                               important facts and advice     Tuesday   CARBON MONOXIDE (CO) AND
                                                                                                                                                                                                                                                                                                                                                                                                               about gas safety.                        GAS RISKS




                                                                                                                                                                                                                                                         30 1,400,000
                                                                                                                                                                                                                                                                                                                                                                                                                                                        With CO known as the silent killer, it is
                                                                                                                                                                                                                                                                                                                                                                                                                                                        important we know these symptoms.
                                                                                                                                                                                                                                                                                                                                                                                                                                              Wednesday RENTING RESPONSIBILITIES
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Know your legal rights and responsibilities
                                                                                                                                                                                                                                                                                                                                                                                                                                                        when it comes to renting a property.
                                                                                                                                                                                                                                                                                                                                                                                                                                              Thursday  ILLEGALS
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Only Gas Safe registered engineers can
                                                                                                                                                                                                                                                         ITEMS      REACH                                                                                                                                                                               legally work on gas appliances.
                                                                                                                                                                                                                                                                                                                                                                                                                                              Friday    EVERYDAY HEROES


                                                                                                                                                                                                                                                                                           The main news story was launched at the start of Gas Safety Week, revealing further
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Celebrating registered gas engineers as
                                                                                                                                                                                                                                                                                                                                                                                                                                                        everyday heroes who keep
                                                                                                                                                                                                                                                                                                                                                                                                                                                        UK families gas safe.
                                                                                                                                                                                                                                                                                                                                                                                                                                              Saturday  DON’T DO IT YOURSELF

                                                                                                                                                                                                                                                                                           research that 76% of people own a smoke alarm but less than half of people (47%)                                                                   Sunday
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Leave gas work to the experts –
                                                                                                                                                                                                                                                                                                                                                                                                                                                        Gas Safe registered engineers.
                                                                                                                                                                                                                                                                                                                                                                                                                                                        SAFETY AT HOME
                                                                                                                                                                                                                                                                                                                                                                                                                                                        How to stay safe at home and spot unsafe

                                                                                                                                                                                                                                                                                           own an audible carbon monoxide alarm.                                                                                                                        gas appliances.




                                                                                                                                                                                                                                                                                                                                                                                                           For great safety tips and
                                                                                                                                                                                                                                                                                           Carbon monoxide (CO) is known as a silent killer as you tocannot
                                                                                                                                                                                                                                                                                                                                                         show yoursee,  supportsmellfor          or taste
                                                                                                                                                                                                                                                                                                                                                    Gas Safety Week
                                                                                                                                                                                                                                                                               VIDEO       it. A new video highlighted this fact and brought home the     message about ensuring                           Follow @GasSafetyWeek and #GSW18


                                                                                                                                                                                                                                                                               PLACEMENT   your gas appliances are safety checked every year by a qualified Gas Safe registered                            on Twitter

                                                                                                                                                                                                                                                                                                                                                                                                           Pledge your support at GasSafetyWeek.co.uk

DAISY (MIDDLE) AND HER SCHOOL FRIENDS                 ROVEN FERNANDO                                                                                                                                                                                                                       engineer, as unsafe gas appliances can produce CO. The story was well received                                  and you will receive a toolkit of free materials to
                                                                                                                                                                                                                                                                                                                                                                                                           help you promote gas safety.


                                                                                                                                                                                                                                                                                           by the media and was picked up by national, regional and trade press, including a
                                                                                                                                                                                                                                                                                                                                                    To find out more about the dangers, preventable measures and to
                                                                                                                                                                                                                                                                                           double-page spread in The Sun.                           find a Gas Safe registered engineer visit GasSafeRegister.co.uk


                                                                                                                                                                                                                                                         23 3,900,000
                                                                                                                                                                                                                                                                                                                                                                                                           or call 0800 408 5500.




DOUG’S PUZZLES
                                                                                                                                                                                                                                                         ITEMS      REACH


                                                                                                                                                                                         6
                                                                                                                                                                              7
                                                                                                                                                                     8                             5
                                                                                                                                                                                                       4

                                                                                                                                                                     9
                                                                                                                                                                                                   3




New for this year, the supporters’ toolkit and the
                                                                                                                                                     20
                                                                                                        21
                                                                                                                                                           10

                                                                                                                                                                                                   2




                                                                       DOUG’S
                                                                                                                                                18        19




Gas Safety Week website included a fun activity
                                                                                                                                                                         11
                                                                                                            22                         17
                                                                                                                 23                                                       12             1
                                                                                                                                       16                                         13
                                                                                                                                  15                                 14
                                                                                                       24                                                                                              78




                                                                                                                                                                                                                                                                        BROADCAST
                                                                                                                                                                                                                        77




                                                                       DOTS
                                                                                                             25




section for young children. Gas Safety Week mascot
                                                                                                                                                                                                                                 76

                                                                                                                                                                                                                                 75
                                                                                                                 26
                                                                                                                      27              29
                                                                                                                            28                                                                                                             74




Doug introduced four fun puzzles, which included a
                                                                                                                                            30


                                                                       Complete the dot-to-dot                                                                 31

                                                                       to reveal Gas Safe superhero
                                                                                                                                                                                                                                            73
                                                                                                                                                     32




dot-to-dot that revealed Doug holding his Gas Safe ID
                                                                       Doug, and then colour him in.                                             33                                                                                   72


                                                                                                                                                     34
                                                                                                                                                                                                            71




card, a maze that helped reunite Doug with his tools,
                                                                                                                                                35

                                                                                                                                           36




                                                                                                                                                                                                                                                         196 43,200,000
                                                                                                                                                                                   52              70

                                                                                                                                       37
                                                                                                                                                                                       53
                                                                                                                                            38




a word search to find Gas Safety Week-related words,
                                                                                                                                                                           51
                                                                                                                                                                                                                 69
                                                                                                                                                                                                                       68
                                                                                                                                                                                   54                             67
                                                                                                                                  39                                                    55


                                                                                                                                                                                                                                                         ITEMS      REACH
                                                                                                                                                                     50




and a spot the difference showing a scene of Doug                                                                                          40
                                                                                                                                                          49
                                                                                                                                                                                              56
                                                                                                                                                                                                            66

                                                                                                                                                                                                                 65
                                                                                                                                                                                                                            64
                                                                                                                                                                                                                                       63
                                                                                                                                                                                                                                                                                                                                                              LIVING   SHOPPING   COOKING   MAKING   STYLING




hard at work.
                                                                                                                                                                                         57                                                     62
                                                                                                                                                               48
                                                                                                                                 41                                                     58
                                                                                                                                                                47                                     59                                  61
                                                                                                                                                                                                                       60
                                                                                                                           42                                       46




                                                                                                                                                                                                                                                                                           BROADCAST DAY & AUDIO FEATURE
                                                                                                                           43
                                                                                                                                                               45
                                                                                                                                            44



                                                                       GasSafetyWeek.co.uk

                                                                                                                                                                                                                                                                    THIRD-PARTY
                                                                                                                                                                                                                                                                     COVERAGE              Discussions were sparked during broadcast interviews,
                                                                                                                                                                                                                                                                                           which highlighted the attitudes and behaviours around
                                                                                                                                                                                                                                                                                           gas safety in the home, the signs of CO poisoning and
                                                                                                                                                                                                                                                                                           how to keep your family safe. Interviews were secured
                                                                                                                                                                                                                                                                                           across national and regional media, the BBC and
    HELP                                                               DOUG                                                                                                                                                                              33 18,300,000                     commercial networks (syndicating to over 196 stations).
    DOUG ON                                                            AT                                                                                                                                                                                ITEMS      REACH
                                                                                                                                                                                                                                                                                           Highlights include: Sky News Radio, BBC Radio Tees,
    HIS WAY                                                            WORK                                                                                                                                                                                                                BBC Radio Nottingham, Radio News Hub (syndicating
    Help Doug find his tools so
    he can go to work and help
                                                                       Doug is checking Mr Smith’s
                                                                       boiler to make sure it’s                                                                                                                                                                                            to 170 stations across the UK) and Wireless Network
                                                                                                                                                                                                                                                        TOTAL
    keep the nation gas safe.                                          working safely. Can you
                                                                       spot the eight differences
                                                                       between the two pictures?
                                                                                                                                                                                                                                                                                           (syndicating to seven stations across the North-West).


                                                                                                                                                                                                                                                         338 73,100,000
                                                                                                                                                                                                                                                         ITEMS      REACH

    GasSafetyWeek.co.uk                                                GasSafetyWeek.co.uk

                                                                                                                                                                                                                                                     Reach: an opportunity to see
                                                                                                                                                                                                                                                     a message about gas safety                                                                                                                                                                                                                       3
Keeping our nation safe Gas Safety Week Report 2018
Gas safety week 2018 report - Gas Safe Register
DIGITAL SNAPSHOT
DIGITAL REACH OVER 59 MILLION

                                                                  GAS SAFE REGISTER                                                                         COMPETITIONS                                                              ONLINE ADVERTISING
          DAILY TOPICS                                            FACEBOOK
          Communications on social media focused on different                                                                                               FACEBOOK COMPETITIONS                             1,757                    GOOGLE SEARCH ADS
          topics throughout the week. To help convey these
          messages in an engaging way a new video was launched
                                                                    TOP POST                                                    28
                                                                                                                                POSTS
                                                                                                                                                            Consumers took part in three
                                                                                                                                                                                                              ENTRIES


                                                                                                                                                            fun competitions for chances of
                                                                                                                                                                                                                                               25,623
          each day, achieving 1.9 million combined impressions.
                                                                                                                                                            winning a CO alarm and a £100                     114,890
                                                                                                                                                                                                              REACH

                                                                                                                                                            voucher – and they picked up
          MONDAY                                                                                                                2,087                       safety tips along the way.                                                         IMPRESSIONS
          FAMILY SAFETY                                                                                                         SHARES
                                                                                                                                                                                                              500
                                                                                                                                                                                                              SHARES




          479,434                                                                                                               1,766                       3 IN A ROW               SPOT THE GAS SAFE LOGO   CAPTURE THE EXPLOSION




                                                                                                                                                                                                                                         17.32%
                                                                                                                                LIKES
          IMPRESSIONS
                                                                   192                    208
                                                                                          356,223
                                                                   SHARES                 LIKES
                                                                                          IMPRESSIONS

          TUESDAY                                                  66K                    9         208                         1,048,980                                                                                               CLICKS THROUGH TO THE
          CARBON MONOXIDE                                          VIDEO VIEWS            LOVE      LIKES                       REACH
                                                                                                                                                                                                                                        GAS SAFETY WEEK WEBSITE

          230,342                                                 TWITTER
          IMPRESSIONS
                                                                  @GASSAFETYWEEK                                   @GASSAFEREGISTER
                                                                                                                                                                                                                                       GOOGLE DISPLAY ADS
          WEDNESDAY                                                          14                                                 58                                                                                                     Encouraged people to get their gas
          RENTING                                                            TWEETS                                             TWEETS
                                                                                                                                                                                                                                       appliances checked.


          253,419                                                            216
                                                                             RETWEETS
                                                                                                                                813
                                                                                                                                RETWEETS
                                                                                                                                                            EVERYDAY HERO COMPETITION
          IMPRESSIONS                                                                                                                                       Over 130 engineers shared their story about how they’ve kept
                                                                                                                                                            the nation safe. Six stories were shortlisted and put to an online
                                                                             985,559                                            2,783,109                   vote during Gas Safety Week. With over a quarter of the votes the
          THURSDAY                                                           OWNER IMPRESSIONS                                  OWNER IMPRESSIONS
                                                                                                                                                            winner received an Anton eVo3 flue gas analyser kit for his story
          ILLEGALS                                                                                                                                          ‘Going beyond the call of duty’.
                                                                             5,199,781                                          3,170,798
          216,439
                                                                             AUDIENCE IMPRESSIONS                               AUDIENCE IMPRESSIONS




                                                                                                                                                              81,285
          IMPRESSIONS
                                                                   TOP POST                                               TOP POST

          FRIDAY
          EVERYDAY HEROES                                                                                                                                                                                                              OVER 5 MILLION
                                                                                                                                                                                                                                       IMPRESSIONS
                                                                                                                                                              VISITS TO GASSAFEREGISTER.CO.UK DURING THE WEEK
          231,437
          IMPRESSIONS
                                                                                                                                                                                                                                       32% INCREASE
                                                                                                                                                                                                                                       ON 2017

          SATURDAY                                                                                                                                          WHAT WERE THE MOST POPULAR
          DON’T DIY WITH GAS                                      54,611
                                                                  IMPRESSIONS
                                                                                                                     121,114
                                                                                                                     IMPRESSIONS
                                                                                                                                                            TOOLS DOWNLOADED?
                                                                  158                                                10                                     FULL TOOLKIT                                                               NATIVE ADS
          293,280
          IMPRESSIONS
                                                                  RETWEETS                                           RETWEETS                               QUICK KIT
                                                                                                                                                            LOGO AND IMAGES

          SUNDAY                                                                                                                                            SOCIAL MEDIA

          SAFETY AT HOME                                          34 MILLION            IMPRESSIONS OF #GSW
                                                                                                              #GSW2018        #GASSAFETY
                                                                                                                           #GASSAFETYWEEK
                                                                                                                                                 #GASSAFE
                                                                                                                                                  #GSW18
                                                                                                                                                            ARTICLES
                                                                                                                                                            CHILDREN’S MATERIALS

          251,017                                                    377,079                            43,190                      506,253                 LEAFLET AND POSTER                                                         OVER 6 MILLION
          IMPRESSIONS                                                       IMPRESSIONS                     IMPRESSIONS                    IMPRESSIONS      PRESS RELEASE KIT                                                          IMPRESSIONS
                                                                                                                                                            WEB BANNERS




Keeping our nation safe Gas Safety Week Report 2018                                                                                                                                                                                                                         5
Gas safety week 2018 report - Gas Safe Register
GETTING BEHIND THE WEEK                                                                                                                      PETER BOOTH
                                                                                                                                             & GAS MAN GOD
                                                                                                                                                                                                                                      STOPCOCKS
                                                                                                                                                                                                                                      Hattie Hasan, founder of women-only
Gas Safety Week continues to be a great success thanks to the thousands of supporters who get involved and help promote gas safety                                                                                                    plumbers Stopcocks, took to YouTube
messages to their audiences. Here is just a small selection of some of the fantastic activities that took place this year.                   Two of plumbing and heating’s Twitter
                                                                                                                                             stars reinforced the importance of                                                       to give some special top tips that every
                                                                                                                                             annual servicing and the Gas Safe ID                                                     householder needs to know:
ENGIE                                                                                            LIBERTY GROUP                               card on local radio. @PBPlumber                                                          • Make sure you know where your gas
Across the Midlands, the north of                                                                The Liberty Group really went to town       (Peter Booth) and the mysterious                                                            meter is, and how to turn it off using
England and Scotland, ENGIE pulled                                                               with activities taking place beforehand     @GasManGod took special guest spots                                                         the emergency control valve.
out all the stops with a packed schedule                                                         and every day during Gas Safety Week.       on Ben Jackson’s show on BBC Radio                                                       • Don’t vape in the event of a gas
of activities taking place throughout                                                            Before the week began staff, clients        Leicester to discuss all things boilers                                                     escape; that produces a spark.
the whole week, which helped raise                                                               and stakeholders were invited to take       as the nation started to switch on its                                                      Don’t turn on light switches, and
awareness of gas safety amongst                                                                  part and nominate a Gas Safety Hero to      heating. Between them, the dynamic           TOGETHER HOUSING                               make sure you open a window.
their employees, clients and the wider                                                           recognise the great work that their gas     gas duo explained the difference             Year 6 pupils in Halifax were treated to    • Always ask to see your gas engineer’s
community.                                                                                       engineers do.                               between annual servicing and a boiler        a visit by Together Housing, who gave          ID card, and check their registration
Their teams visited primary schools                   REAL BOILER MAINTENANCE                    They also shared the toolkit with their     breakdown, the problems of frozen            a valuable lesson about safety in the          number and competencies.
and construction sites to talk about                  AND SERVICE                                clients and encouraged them to get          condensate pipes, and the dangers of
                                                                                                                                             illegal gas work.
                                                                                                                                                                                          home.
the dangers of gas. CO alarms were                    Last year, sole trader Ibrahim Tural       involved with Gas Safety Week.                                                           The session included videos, activity
installed in over 30 homes free of charge.            launched the first Gas Safety Week         During the week their inbound phone                                                      sheets and a spot the hazard interactive
They also teamed up with Tesco to set                 Enfield Community Event and following      message informed people that it was          “YOU CAN ASK ANY GAS ENGINEER              challenge. By the end, pupils were able
up a stand at a local store to give away                                                         Gas Safety Week and gave out key               TO SHOW YOU THEIR CARD. WE PAY            to identify potential hazards around the
                                                      its success, brought it back with even
CO alarms as well as essential safety                                                                                                           A LOT OF MONEY TO GET THEM AND            home, especially the dangers of faulty
                                                      more gusto. The event saw local families   messages about CO and the importance
advice to the public. Branded stickers,                                                                                                         TO BE QUALIFIED AND WE’RE HAPPY           gas appliances.
                                                      enjoy a rally simulator, a rodeo sheep,    of gas servicing. They manned a stand in       TO SHOW THEM.”
posters, and gas safety booklets in                   face painting, live music, cheerleading    The Cube at Corby Borough Council for
multiple languages were printed and                   displays, competitions and much more,      the week and their engineers delivered       PETER BOOTH                                  “IT’S NEVER TOO EARLY TO TEACH
distributed. Staff were kept up to date               and of course they were given important    gas safety leaflets to over 6,500 tenants                                                   CHILDREN ABOUT GAS SAFETY. IN FACT
with daily emails filled with information,            gas safety advice.                         in England and Wales. They also dual                                                        KIDS CAN OFTEN IDENTIFY HAZARDS
facts and quizzes, and some staff had                                                            branded materials from the toolkit to use                                                   BETTER THAN ADULTS BECAUSE THEY
technical training sessions with Kane                                                            on Twitter. Trade blogs were published                                                      RELY ON THEIR INSTINCTS AND ARE
                                                       “FOR US AS A BUSINESS SUPPORTING GAS
International.                                                                                   by Karen Sloan (COO) about Gas Safety                                                       QUICK TO POINT OUT SOMETHING THAT        HATTIE HASAN
                                                         SAFETY WEEK IS A NO-BRAINER. IT’S A
                                                                                                                                                                                             SEEMS WRONG.”
                                                         GREAT MARKETING TOOL THAT I WOULD       Week, and Derek Corbishley (MD) about
                                                         LIKE TO ENCOURAGE OTHER ENGINEERS                                                                                                                                            Gas Safe engineer Christina Birch set up
                                                                                                 they work that Liberty does to tackle                                                     GEOFF WALLIS
                                                         TO TAKE FULL ADVANTAGE OF.”                                                                                                                                                  a stall in her local town of St Albans, and
                                                                                                 illegal gas work.
                                                                                                                                                                                          Outside of the classroom, the housing       said “Despite the rain there was lots of
                                                       IBRAHIM TURAL                             Staff were also given important key                                                                                                  interest”.
                                                                                                 messages, which were shown on                                                            association urged tenants not to miss
                                                                                                 bespoke screensavers, the staff intranet                                                 their annual boiler check appointment
                                                      WHICH?                                     and screens around the office.                                                           and reminded tenants to only use a
                                                      Lots of areas of the Which? group                                                                                                   registered engineer to maintain their own
                                                      contributed to Gas Safety Week, making                                                                                              gas appliances in their properties.
                                                      it a real success. To mark the start of
  “IT’S IMPORTANT THAT GAS APPLIANCES                Gas Safety Week Which?’s home page
                                                      featured an article around ‘best buy’
                                                                                                                                             CRIMESTOPPERS
    ARE SAFE TO USE, AND ALONGSIDE GAS                                                                                                                                                     “L AST YEAR OVER 14,500 REPAIRS AND
                                                      and ‘don’t buy’ CO alarms to educate                                                   Crimestoppers ran a campaign to raise
    SAFE REGISTER, WE WANT PEOPLE TO                                                                                                                                                         MAINTENANCE APPOINTMENTS WERE
    UNDERSTAND THE REAL RISK UNSAFE                   consumers on CO safety, including how                                                  awareness around gas meter tampering
                                                                                                                                                                                             MISSED BY OUR TENANTS. NEARLY
    GAS WORK POSES AND HELP PEOPLE                    to install and test them. Articles also                                                and gas theft. Their dedicated website          THREE-QUARTERS OF THESE WERE FOR
    STAY SAFE.”                                       appeared on Which? Conversation.                                                       StayEnergySafe.co.uk highlights the             GAS SERVICING, WHICH IS SHOCKING
                                                                                                                                             issues around energy theft being a non-         WHEN YOU CONSIDER THE POTENTIAL
  TONY LEACH                                          1,000 CO alarms were handed out via                                                    victimless crime in terms of the financial      CONSEQUENCES OF LIVING WITH A
                                                      selected Which? Trusted Traders, and to                                                costs of meter cheaters being passed            FAULTY GAS APPLIANCE FROM LEAKS,
                                                      multiply the success of their campaign,
ARLA                                                  they contacted boiler manufacturers
                                                                                                                                             onto customers, but more importantly            FIRES AND EXPLOSIONS TO CARBON           EAST RIDING OF
                                                                                                                                             the real dangers that tampering with a          MONOXIDE POISONING. FAILING TO
ARLA supported Gas Safety Week with                   to encourage them to follow suit –                                                     gas meter can cause, such as leaks, fires       KEEP YOUR GAS SAFETY UP TO DATE          YORKSHIRE COUNCIL
a fantastic double-page spread in the
September/October edition of Property
                                                      Viessmann and Ferroli matched this                                                     and explosions. Crimestoppers issued            NOT ONLY COMPROMISES YOUR OWN            HOUSING MAINTENANCE
                                                      and sent out 1,000 CO alarms each.                                                     a press release and published articles          SAFETY BUT ALSO PUTS FRIENDS AND
Professional Magazine, which offered                                                                                                                                                                                                  The East Riding of Yorkshire Council
                                                      CO safety leaflets were handed out with                                                online and across social media.                 FAMILY VISITING YOUR HOME AT RISK,
top safety advice, shared case studies                                                                                                                                                       AS WELL AS YOUR NEIGHBOURS.”             Housing Maintenance supported Gas
                                                      the alarms and to customers getting a
and encouraged others to take part in                                                                                                                                                                                                 Safety Week by holding a Gas Safe
                                                      service or install.
the week.
                                                                                                                                                                                           BILL ATKINS                                Roadshow at Beverley Leisure Centre,
                                                      Social media also played a big part                                                                                                                                             offering top tips to stay safe to council
Tying in with the Gas Safety Week                     throughout the week, including a new                                                                                                                                            tenants and the wider community. They
themes calendar ARLA also sent out a                  video for students about gas safety
mailer to almost 7,000 letting agents on              that was created by Which? University
                                                                                                                                                                                          CP12 ENERGY                                 were also supported in their efforts by
                                                                                                                                                                                                                                      Ideal Boilers.
the Wednesday of Gas Safety Week.                     – it was also posted on the university                                                                                              CP12 Energy posted about Gas Safety
                                                      website.                                   RICHARD GROVER                                                                           Week many times on social media and
                                                                                                 PLUMBING AND HEATING                                                                     encouraged young ones to get involved
                                                                                                                                                                                          by colouring in the dot-to-dot of Doug.
                                                                                                 Registered business Richard Groves
                                                                                                                                                                                          Completed pictures that were sent
                                                                                                 Plumbing and Heating got behind Gas
                                                                                                                                                                                          back were shared on social media and
                                                                                                 Safety Week by sharing and posting
                                                                                                                                                                                          around the office. CP12 Energy also
                                                                                                 social media updates every day
                                                                                                                                                                                          promoted the campaign in The Journal
                                                                                                 throughout the week.
                                                                                                                                                                                          Homemaker – a supplement in The
                                                                                                                                                                                          Chronicle newspaper.
Keeping our Nation Safe Gas Safety Week Report 2018                                                                                                                                                                                                                               7
Gas safety week 2018 report - Gas Safe Register
SALTIRE                                                                                           THIRTEEN GROUP                               BARNSLEY METROPOLITAN                                                                   GASCARE SERVICES
Saltire raised awareness this year by                                                             Housing Association Thirteen Group           BOROUGH COUNCIL                                                                         (BARWELL) LTD
holding workshops with councils and                                                               and their team of Gas Safe registered        The message from Barnsley Council’s                                                     Registered business Gascare Services
housing associations in Motherwell,                                                               engineers toured around Stockton,            Environmental Health Officers was                                                       (Barwell) Ltd put the toolkit to good use
Wishaw and Taunton and they received                                                              Middlesbrough and Hartlepool to give         clear: ‘Watch out, we’re tackling illegal                                               this year, and found the social media
positive feedback from the communities                                                            gas safety advice to local residents.        gas work!’ In a drive to raise awareness                                                updates and images particularly useful.
they spoke to.                                                                                    They showcased a number of non-Gas           about the importance of gas safety in
                                                                                                  Safe registered works undertaken, to         kitchens across the borough, they were
                                                                                                  highlight the real dangers of illegal gas    cracking down on irresponsible caterers                                                   “WE REALLY ENJOYED BEING A PART OF
                                                                                                  work.                                        who were putting profits ahead of safety.                                                   THE GAS SAFETY WEEK AWARENESS
                                                                                                                                                                                                                                           TEAM THIS YEAR. WE FOUND THE
                                                                                                                                               They raised awareness to help ensure        CRAWLEY BOROUGH                                 MATERIALS PROVIDED TO BE FABULOUS
                                                                                                                                               only qualified Gas Safe registered
                                                                                                                                               engineers are employed to work on           COUNCIL                                         TO WORK WITH AND MADE KEEPING
                                                                                                                                                                                                                                           EVERYONE AWARE AND INFORMED SO
                                                                                                                                               commercial gas systems in kitchens,         The people of Crawley weren’t going to
                                                                                                                                                                                                                                           EASY... CAN’T WAIT FOR NEXT YEAR.”
                                                                                                                                               cafes and takeaways. Gas safety leaflets    miss the important gas safety message:
                                                                                                                                               were also given out to the general public   ‘Keep safe, get your gas appliances          JEFF SPRATT

                                                                                                                                               at their stall in Barnsley town centre.     checked’ with this huge banner above
                                                                                                                                                                                           the town hall entrance.


                                                                                                                                               PHOENIX ENERGY SERVICES
                                                                                                                                               Phoenix Energy Services and Spanner
                                                                                                                                                                                           UTILITA
                                                                                                                                               the gas safety dog embarked on a            Utilita made sure their staff were fully
                                                      J TOMLINSON                                                                              regional roadshow of shopping centres       up to speed on gas safety with themed
                                                      J Tomlinson got right behind Gas Safety                                                  in Northern Ireland. Bangor families went   emails, leaflets and a quiz. They also
                                                      Week, running a week-long campaign.                                                      barking mad for Spanner, who used his       gave away gift bags for children at their
                                                      It kicked off just ahead of Gas Safety      IGEM                                         tools to promote key safety messages        head office and Gosport shop front.
                                                      week with activities and materials at the                                                and offer advice to householders on
                                                                                                  In support of Gas Safety Week the
                                                      Nottingham City Homes Annual Fun                                                         staying gas safe at a special Phoenix
                                                                                                  IGEM Scottish Section brought together
                                                      Day. Parents received leaflets, while
                                                                                                  gas industry experts to present on the       Energy Services Stand at Bloomfield         PANDA PLUMBING AND
                                                      children took part in gas safety specific
                                                      puzzles and quizzes. They also ran a
                                                                                                  latest initiatives and developments into     Shopping Centre.                            HEATING LIMITED
                                                                                                  carbon monoxide research. Speakers                                                       Weekend shoppers at Walkden town
                                                      six-day quiz on Twitter, testing people’s
                                                                                                  included Adrian McConnell (Gas                                                           centre were given free gas safety advice
                                                      knowledge of gas safety, and winners                                                      “WE CONTINUE TO SUPPORT GAS SAFETY
                                                                                                  Safety Trust), Chris Bielby (APPCOG),                                                    and were in with a chance of winning
                                                      were entered into a prize draw.                                                             WEEK, WHICH PROVIDES PHOENIX
                                                                                                  Dr Euan Sandilands (NPIS) and Scott             ENERGY SERVICES WITH A GREAT             a home gas safety inspection, carbon
                                                                                                  Darroch (Gas Safe Register). The event          OPPORTUNITY TO RAISE THE PROFILE         monoxide alarms and panda bear
                                                                                                  was sponsored by Gas Tag and Clare
                                                      SAFE GAS                                    Adamson, MSP for Motherwell and
                                                                                                                                                  OF GAS SAFETY WITH CONSUMERS. IT
                                                                                                                                                  IS IMPORTANT THAT CUSTOMERS ARE
                                                                                                                                                                                           toys, courtesy of Panda Plumbing and
                                                                                                                                                                                           Heating Limited.
                                                      Registered business Safe Gas ran a          Wishaw and the Chair of the Scottish            AWARE OF THE NEED TO SERVICE GAS
                                                      Facebook competition in Northern            Accident Prevention Council Home                APPLIANCES REGULARLY.”
                                                      Ireland giving away a free boiler service   Safety Committee.
                                                                                                                                                PAUL MCKEE, GENERAL MANAGER
                                                      to the first 10 people to spot all the
                                                      dangers in the picture below.
WILTSHIRE COUNCIL
Wiltshire Council pledged their support
to publicise Gas Safety Week to schools                                                                                                                                                                                                IDEAL BOILERS
in the area and encouraged them to add                                                                                                                                                                                                 Ideal boilers and their West Bromwich
the event to their calendars. They also                                                                                                                                                                                                Albion football mascot Boiler Man
asked schools to raise awareness in                                                                                                                                                                                                    encouraged fans to be safe and warm
newsletters that went home to parents.                                                                                                                                                                                                 this winter by tweeting a link to their
                                                                                                                                                                                                                                       blog, which gave the following advice:
                                                                                                                                                                                           LOGIC4TRAINING                              1. Get your boiler checked before winter
                                                                                                  HEATLINK SERVICES LTD                                                                    Logic4training created a Gas Safe               kicks in.
                                                       “WE REALLY BELIEVE IN SUPPORTING          HeatLink Services Ltd set up an                                                          Card checklist to remind engineers          2. Use a Gas Safe registered engineer
                                                         GAS SAFETY WEEK AS WE VALUE OUR          exhibition stand and were so pleased                                                     of when and where they should be                for your annual gas check.
                                                         CUSTOMERS’ SAFETY.”                      with its success they plan to run it again                                               showing their Gas Safe ID card. The
                                                                                                                                                                                                                                       3. Make sure you test your CO alarm to
                                                       PAUL SCOTT                                 next year, and may consider expanding        WORCESTER BOSCH                             Gas Safe Card checklist is designed
                                                                                                                                                                                                                                           ensure it’s working properly.
                                                                                                  it to a week-long tour around Norwich.       Worcester Bosch helped to get the word      to help keep consumers safe by
                                                                                                                                                                                           encouraging engineers to spread the         4. Check the water pressure on your
                                                                                                                                               out on local radio, reaching more than                                                      boiler is within the correct limits.
                                                      NORTHWICH HEATING                                                                        1.5 million people. Director of marketing   Gas Safe message, while ensuring that
                                                                                                                                               and technical support Martyn Bridges        gas engineers make the most of their        5. Insulate condensate pipes to reduce
                                                      Northwich Heating gave away and fitted
                                                                                                                                               took to the airwaves to talk about the      important badge of competence.                  the risk of freezing.
                                                      four carbon monoxide alarms to their
                                                      customers and also shared gas safety                                                     importance of making sure that boilers
                                                                                                                                               are serviced every year – and choosing
As well as sending out online comms
on social media and email banners,
                                                      top tips on Facebook.
                                                                                                                                               a Gas Safe registered engineer. The
                                                                                                                                                                                           LEEDS & YORKSHIRE
Wiltshire Council had a stand at                                                                                                               interview was aired on 50 local radio       HOUSING ASSOCIATION
Bookers Cash & Carry in Trowbridge                    CO HOME SAFETY                                                                           stations, including Radio Cardiff,          Leeds & Yorkshire Housing Association
and were giving out gas safety advice                 Website retailer CO Home Safety offered                                                  Birmingham Business Radio and Cross         created an informative poster for its
to customers.                                         10 per cent off all CO alarms.                                                           Counties Radio.                             customers.
Keeping our Nation Safe Gas Safety Week Report 2018                                                                                                                                                                                                                                9
Gas safety week 2018 report - Gas Safe Register
GET INVOLVED IN
GAS SAFETY WEEK
16-22 SEPTEMBER 2019
FOR MORE INFORMATION VISIT
GASSAFETYWEEK.CO.UK
Gas safety week 2018 report - Gas Safe Register Gas safety week 2018 report - Gas Safe Register
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