GENTLEMEN'S QUARTERLY - media information 2015
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GENTLEMEN’S QUARTERLY
media information 2015
LETTER FROM THE EDITOR
More than anything, I would be happy if GQ had real competition. Because competition helps
you grow. Yes, in Russia there are other men’s magazines, even very good ones, and many of
our friends work there. But there isn’t a single magazine other than GQ where you can find
such cool and unique expertise on fashion, style, and lifestyle. Information for an ambitious,
modern man who establishes goals and achieves them. A man who is interested both in the
world around him and in his place therein. A man who is interested in living life at the fullest.
What spurs us on in the absence of competition? Our readers. They’re smart, demanding,
but at the same time grateful. The most important principle of GQ: “Think about the reader.”
We love our readers and change along with them. We monitor what the reader needs, how
he feels, what he finds interesting today that he didn’t find interesting yesterday. We try to
understand what the reader will find interesting tomorrow. Sometimes we make the right
guesses, sometimes we don’t – but more often than not we do.
Historically, GQ has had a very strong team. I worked in GQ when there were totally different
people here, so I’m able to compare. Both then and now the best people in the industry
worked in our magazine. Before coming to GQ my deputy Elena Smolina was the Editor-in-
Chief of a film journal, and she knows more about film – both Russians and Hollywoods –
than any other journalist in the country. Her engagement in the industry helps us get to
stars that other magazines can’t, and allows us to show our readers an unexpected side of
them. Our editor Andrei Zolotov is a man with an ideal understanding of his audience. Our
creative director, the Australian Brendan Allthorpe, is the best art director today in Russia,
one of the few people who is able to seamlessly wed the commercial and the creative. And
of course there’s our fashion department, which has its own stars — Katya Melnikova, Vadim
Galaganov, Alla Alekseevskaya.
We get to where our readers want us to be. We release our issues in print, on the web, on
your phone, on an iPad, on social media. The iPad version comes out once a month, just
like the print edition. On our side we post new articles every day — some that were in the
magazine, others that are new. “Think about the reader.” If you carefully and correctly follow
that maxima, the reader feels it, respects it, responds in the same way and stays with you
a long time. Which is exactly what is happening at GQ.
Editor-in-Chief
Kim Belov
GQ Magazine GQ.ru
370 600 More than 870 000 UNIQUE VISITORS
6 up % to 2013 1,3 million Visits per month
3 million PAGE VIEWS per month
+20 000 Readers
Unique magazine for men, combining high quali- + 35 % up UNIQUE VISITORS*
ty standards of a glossy publication and intellectu-
33 % Mobile Traffic
al potential of reportage and analytical journalism at
its best.
SOURCE: TNS, NRS-RUSSIA, september 2013 – february 2014/ SOURCE: Google Analytics, february 2015
september 2014 – february 2015 * Feb 2014 vs feb 2015
GQ Brand Reach* GQ style
GQ IPad 1,5 million
& iphone total audience
All fashion trends for the next season
Twice per year (spring-summer/ fall-winter)
Application +14 % growth of middle and high income
readers in two years
GQ Readers – TOP Male Audience
Monthly since April 2012
52 % buy new collections
713 000 page views per month before they go on sale
34 000 visits per month GQ Magazine
Audience 9 % GQ.ru
77 % spend much money to look good
35 % consider themselves shopaholic
* SOURCE: TNS, NRS-RUSSIA, september 2013 - february 2014/ SOURCE: QUANTITATIVE SURVEY,
SOURCE: TNS, NRS-RUSSIA, DEC 2012 – APR 2013,
september 2014 - february 2015. GOOGLE ANALYTICS, february 2015 LUXURY DEPARTMENT STORES, SEPTEMBER 2014, TNS
Publisher’s statement site catalyst
social GQ Brand
networks Experiences
facebook 149 000+ Made to measure custom solution projects –
editorial supplements, custom made events,
TWITTER 18 000 + web mini sites, iPad Apps.
Partnership events:
vk 41 000+
GQ Man of the Year
100 best dressed
INSTAGRAM 20 000 +
GQ events provide the platform
to promote your brand and sponsorship with.
google+ 38 000 +
READERSHIP PROFILE
Employment*
76 % are employed.
STATUS
18 % managers, individual business, (co-)owners
26 % specialists
18 % white-collar workers
Marital status
38 % married
26 % married with children
Household income
56 % sometimes buy expensive items, but cannot purchase anything they want
8 % can afford anything they want
49% male visitors of luxury department
stores read GQ
70% readers willing to pay more for
quality items** 58% readers are brand-oriented when
choosing clothing
readers try to keep up with fashion
54% willing to pay extra for brand items
50% trends
43% readers feel the need to look sharp
every day 60% readers like buying things that make
them more respectable
*TNS, NRS-RUSSIA, september 2014 – february 2015, ** FROM M’INDEX QUANTITATIVE SURVEy RUSSIA 2 half-year 2014.
INFLUENTiAL MAGAZINE
The MEDIA BRAND FOR UPPER CLASS STYLISH MEN
GQ is highly trusted*
consider GQ as authority for
78 %
trust advertising in GQ
68 % choosing luxury products
trust GQ advice when choosing of male luxury shopping
mall visitors read GQ
78 %
clothing and footwear
49 % (print or digital)*
ADVERTISING CATEGORIES
44 %
fashion & accessories**
17% JEWELLERY & WATCHES
18 % HEALTH & BEAUTY
10% other
auto
11 %
quantitive survey toluna, june 2014. * quantitive survey luxury department stores, september 2014
** CN Marketing
DISTRIBUTION MAP
9,8 %
St. Petersburg
6,6 %
Siberia
4,1 % 57 % 7,5 %
Moscow
South Urals
6,9 % 2%
Central Region Far East
Ukraine – 1,5 %, CIS countries – 3 %, other countries – 1,6 %.
The magazine is released abroad in the following countries: UK, France, Italy, USA, Switzerland, Germany, Japan,
Spain, China, Netherlands, Canada and CIS countries.
Above-noted percentage and territory correlation of the circulation can be changed in different issues.
GQ iPAD & iphone
APPLICATION
advertising
opportunities
1/1 integration with hiperlink
1/1 integration with hiperlink
to the website + video
1/1 integration with hiperlink
to the website and with guaranteed
positioning in the material
special projects
Photo 360
Slide show (up to 10 images)
Product tour
Video (30 seconds)
Video (20 seconds)
since december 2014
avAIlable in app store
Price upon request
Branding
clickable 990 х 380 clickable GQ.ru
back back
over over
870 000 UNIQUE VISITORS
300 х 250 1,3 million VISITS PER MONTH
3 million PAGE VIEWS PER MONTH
300x600 exp. to 985x600
Audience rates upon reqUest
Online with 550 000+ GQ.ru users
80 % male
985 x 600 60 % have high income*
88 % own a car**
300 х 600
74 % follow GQ.ru advice when
choosing fashion & accessories
75 % trust advertising on GQ.ru
58 % consider GQ.ru as an informative
source on new technologies
Video Inread
56 % purchase goods in Russia
Mobile
auto expandable
(pushes the content down)
up to 640 х 360
FullScreen 33 % MOBILE TRAFFIC
google analytics, february 2015, quantitive survey toluna, june 2014. * can afford anything/almost anything. ** media evaluation, ipsos, 2013
MAGAZINE RATES INSERTS AND SCENTED STRIPS ADVERTISEMENTS Inserts and scented strips rates are available upon ARE SUBJECT TO VAT request. RATE PROTECTION AGENCY COMMISSION – 15 % Rate change announcements will be made at least two months prior to the closing date of the issue affected. GENERAL RATES (EURO) FULL PAGE € 11 450 SPREAD € 22 800 1st SPREAD € 39 200 2nd SPREAD € 33 650 3rd SPREAD € 32 200 SPREAD before START € 27 150 SPREAD in START € 25 000 TABLE OF CONTENTS € 17 000 GQ MASTHEAD € 16 000 CONTRIBUTORS € 16 000 GQ CHOICE € 16 000 GQ ONLINE € 16 000 GQ BACKSTAGE € 16 000 EDITOR’S LETTER € 16 600 Single Page in START € 14 500 3rd COVER € 15 300 4th COVER € 33 200 COVER GATEFOLDER € 61 200 ONE-HALF PAGE € 9 100 ONE-THIRD PAGE € 7 100 The publisher reserves the right to withdraw the reservation of first spread if a cover gate folder booking has been made. All the special positions have to be confirmed 10 days before the booking deadline. Аll prices are in euro.
GQ STYLE RATES
INSERTS AND SCENTED STRIPS ADVERTISEMENTS
Inserts and scented strips rates are available upon ARE SUBJECT TO VAT
request.
AGENCY COMMISSION – 15 %
RATE PROTECTION
Rate change announcements will be made at least
two months prior to the closing date of the issue
affected.
RATES (EURO)
FULL PAGE € 8 300
SPREAD € 16 200
1st SPREAD € 22 950
2nd SPREAD € 19 500
3rd SPREAD € 18 600
SPREAD before RUBRICS € 17 200
TABLE OF CONTENTS € 10 900
GQ MASTHEAD € 10 700
CONTRIBUTORS € 10 700
EDITOR’S LETTER € 10 900
Single Page in 1st third € 8 900
DPS in 1st third € 16 600
3rd COVER € 8 800
4th COVER € 20 700
COVER GATEFOLDER € 34 700
ONE-HALF PAGE € 5 950
ONE-THIRD PAGE € 4 050
The publisher reserves the right to withdraw the reservation of first spread if a cover gate folder booking has been made. All the special
positions have to be confirmed 10 days before the booking deadline. Аll prices are in euro.More than
events
50 mln
rub
media value
#1
More than
5
GAla event
12 categories
nominations art, music, tv, cinema,
of the season politician, businessman, musician,
best dressed
500+ guests invited actor, editor, writer,
sportsman, etc.
300 guests
men from
12 mln
the best dressed list, rub
celebrities, media value
GQ partners and friends
Men of the year Awards GQ 100 Best Dressed Cocktail PartyCONTACTS
IRINA ELIZAROVA
Publisher
IElizarova@condenast.ru
EVGENIYA SAFONOVA
Advertising Director
ESafonova@condenast.ru
Victoria Makarenko
Advertising Sales Manager
VMakarenko@condenast.ru
Evgeniy Balashov
Advertising Sales Manager
Evgeniy.Balashov@condenast.ru
Alla Seysyan
Advertising Sales Manager
ASeysyan@condenast.ru
DMITRIY Vikulin
Brand Manager
DVikulin@condenast.ru
irina volkova
Advertising Coordinator
IVolkova@condenast.ru
Danila kotov
Condé Nast Creative Studio Director
DKotov@condenast.ru
Condé Nast ZAO, 11, bld. 7
Bolshaya Dmitrovka Str.
Moscow, 125009
Аnita gigovskaya Tel.: +7 (495) 745 5565
Condé Nast Russia President Fax: +7 (495) 777 0025
AGigovskaya@condenast.ru
www.condenast.ru/gqYou can also read
