GERMAN LANGUAGE TALENT - IN OUTSOURCING & SHARED SERVICES ACROSS CEE An analysis of demand and availability by Workwide Group in co-operation with ...

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GERMAN LANGUAGE TALENT - IN OUTSOURCING & SHARED SERVICES ACROSS CEE An analysis of demand and availability by Workwide Group in co-operation with ...
In co-operation with

GERMAN
LANGUAGE
TALENT
IN OUTSOURCING & SHARED
SERVICES ACROSS CEE
An analysis of demand and availability by Workwide Group in
co-operation with German Outsourcing Association

                                                                      April 2019
GERMAN
LANGUAGE
TALENT
IN OUTSOURCING &
SHARED SERVICES
ACROSS CEE
A market place
analysis
                                  This paper provides an analysis of the demand and
                             availability of German language professionals in Central
              and Eastern Europe within the Shared Services and Business Process
           Services sector, which is the largest employer of German speaking talent
                                                                         in the region.

            The focus of this report is on four destinations with high employment of
             German speakers: Poland, the Czech Republic, Hungary and Romania.

        This analysis was initiated and executed by Workwide Group in co-operation
        with German Outsourcing Association (Deutscher Outsourcing Verband e.V.).

                                  If you would like to refer to this paper please contact:
                                                    simon.nilsson@workwidegroup.com

    2      German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe
Warsaw city sky line

        CONTENT
 4      Summary and method

 5      The Business Services Sector Central and Eastern Europe at a glance

 6      Demand
 7       German language talent in the Business Services Sector (BSS)
 8       Type of jobs with German language skills, currently open
 9       Examples of German companies operating BSS centres in Poland

10      Availability
11       German language in Central and Eastern Europe
12          German as the native language
13          German as a foreign language
13          University graduates with German language skills
14        Labor cost for German speaking talent in Central and Eastern Europe
15        Current and future demand and availability

16      Case study - Bluelink Czech Republic, relocating German talent

18      Digital & scalable relocation recruitment solutions with Workwide

German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe    3
PREAMBLE

Our analysis strongly suggests a growing       In Poland for example, 53% of BSS cen-
shortage of German speaking talent in          tres provide support to the German mar-
the Business Services Sector (BSS) across      ket. The ratio is higher in the Czech Re-
Central and Eastern Europe (CEE).              public (75%) and Romania (80%).

We found that there are several reasons        Our research focused on many aspects
behind the shortage including increased        of German language supply and de-
demand for German speaking talent              mand in CEE including the number of
across the multilingual Business Services      open positions in relevant professions
Sector in Central, Eastern and Southern        and the distribution of German speakers
Europe, an increased demand for Ger-           in various locations and groups includ-
man talent from the remote gaming              ing minorities, expatriates and people
industry and the expansion of Europe-          with German as a second or subsequent
an Headquarters of multinational com-          language.
panies.
                                               We include an overview of labour cost
When we combine these trends with              and an outlook of the availability of Ger-
the low expatriation of German citizens        man language talent. Finally, we provide
(0.3% of total population per annum)           practical examples of recruitment prac-
the shortage becomes clear.                    tices.

4    German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe
THE BSS                                The Business Services Sector includes Shared
                                         Service Centres (SSC), Business Process Out-
  INDUSTRY IN CEE                        sourcing (BPO) and Information Technology
  AT A GLANCE                            Outsourcing (ITO). The BSS is among the most
                                         important industry sectors in the CEE coun-
                                         tries. Many operators and shared service cen-
                                         tres have multilingual capabilities and deliver
                                         services and support to foreign companies,
                                         foreign consumers and foreign business mar-
                                         kets including Germany. In order to provide
                                         services at a premium level, native language
                                         talent is essential.

  Number of BSS
  centres and number of
  employees in the BSS
  sector
                                              Poland                       Number of BSS
                                                                           centres in the
                                                                           BSS sector

                                                                           Number of
                                                                           employees in the
                                                                           BSS sector
                      852

                                      193.500

       290
           100.000
Czech
Republic

                          110

                               130.000
                                                          265
                     Hungary
                                                                 125.000
                                       Romania

  German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe   5
Prague city

DEMAND
FOR GERMAN LANGUAGE
TALENT ACROSS SELECTED
CEE COUNTRIES

                                           In this section we consider the demand for
                                      German language talent in selected CEE markets.

               We provide an overview of the type of jobs with German language
           requirements, and the industries and regions in which those jobs exist.
            Traditionally there have been several regions within CEE with a strong
         connection to the German language including parts of Poland, the Czech
                                                 Republic, Hungary and Romania.

       We analyse current job openings across different regions as well as past and
      planned investment by German companies and large international centres in
                              the Business Services Sector serving German clients.

      The objective is to better understand the current market conditions to enable
                                       future investment and recruitment decisions.

  6       German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe
GERMAN LANGUAGE                                 Hungary, Poland, Czech Republic and
                                                    Romania and other CEE countries have
    SERVICES                                        a long history in providing business
                                                    and technology related services to the
    DEPLOYED IN                                     international and German market.
    THE BSS SECTOR                                  The reasons for that are geographical
    ACROSS SELECTED                                 and cultural proximity, marginally
                                                    larger German speaking minorities,
    CEE MARKETS                                     strong connection to other industries
                                                    and the good conditions for cross-
                                                    border business provided by the
                                                    European Union.

                                                    The ratio of businesses providing IT
                                                    and/or process services in German
                                                    language is in all countries 2nd, shortly
                                                    behind English. 5), 6), 7), 8), 9)

    Number of companies
    providing services in
    German language

                  Poland

                                                                        485 out of 852
                                                                        companies
                                                                        use German
                                                                        during service
                                                                        delivery

  42 out of 52
   companies
 use German
during service                                                                         33 out of 40
                       Czech
      delivery                                                                         companies
                       Republic
                                                                                       use German
                                                                                       during service
                                                                                       delivery
            58 out of 71
              companies                 Hungary
         provide services
              in German
                language
                                                     Romania

    German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe   7
DEMAND

TYPE OF JOBS                               In order to estimate the current demand
                                           for German language talent, we have an-
WITH GERMAN                                alysed the number of current job open-
                                           ings that require German language skills
LANGUAGE SKILLS,                           in CEE. Primary data for this analysis is
CURRENTLY OPEN                             sourced from country specific versions of
                                           the largest job aggregator.

                                           Secondary data for this analysis is sourced
                                           from national job boards including profes-
                                           sion.hu in Hungary, ejobs.ro in Romania,
                                           fratrespolsk.pl in Poland and prfesia.cz in
                                           the Czech Republic.

                                           The results are current at April 2019.

                                           The data presented below reflects the to-
                                           tal number of job advertisements posted
                                           on the largest job aggregator at the time
                                           this research was completed. It should be
                                           noted that many advertisements were for
                                           multiple employees and as such actual de-
                                           mand for total employees is likely higher
                                           than the total number of advertisements.
                                           10)

    Number of advertised            Poland        Czech R.       Hungary        Romania
    positions with German
    language                         3007           1029           1166           1483

                                           Required level of language knowledge

                                           Most positions (about 82%) require either
                                           advanced, native or near-native German
                                           language skills. Only a few positions, es-
                                           pecially in the technically orientated jobs,
                                           require German language at lower to in-
                                           termediate levels. 10)

8     German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe
DEMAND

EXAMPLES                                   For the purpose of this report, Poland is
                                           used as an example of investment by Ger-
OF GERMAN                                  man companies in business service cen-
                                           tres. Most of these centres provide services
COMPANIES                                  in a number of different languages in addi-
OPERATING BSS                              tion to German.

CENTRES IN                                 The total number of German based com-
                                           panies that own BSS centres is 59, lower
POLAND                                     than the number owned by Polish and
                                           United States based companies. 11)

Number of centres
owned by German
                                                     TriCity
companies in                                         Bayer,
Poland                                               Thyssen Krupp
                         Bydgoszcz                   PWC
                         Frosta
                         Terra Computer
                         Business Consulting
                         Center/SNP Poland
                                                               Lodz
                         MeeLogic
                                                               BSH (SSC, IT)
    Szczecin             Huuuge Games
                                                               Ceri International (SSC)
    Raynet                                                     DHL (SSC)
    Meelogic                                                   T-mobile (SSC)
    NTConsult                                                  Commerzbank (IT)
    Lintra                                                     GFT (IT)
                                      Poznan
    Arvato                                                     Rossmann (IT)
                                      Computacenter
    Metro Services
                                      Homag
    Intive
                                      Transcosmos
                                      Volkswagen Group Services
                                      Arvato Services
                                      Carl Zeiss
                                      GFT
                                      Homag
                                      Itelligence
                                      Lorenz service,
                                      MAN Accounting Center
                                      Osram
                                      Rehau
                                      SNP Poland
                                      Analyx

  Number of centres offer-        Poznan       Lodz     Bydgoszcz      TriCity    Szczecin
   ing services in German
                                     n/a        33           14           34              17
     language in total (11)

German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe       9
Budapest, Danube with Chain Bridge

AVAILABILITY
GERMAN LANGUAGE IN
CENTRAL-EASTERN-
EUROPE

                              In this section we analyse the availability of German
                         speaking talent in the CEE region with a focus on Poland,
                                       the Czech Republic, Hungary and Romania.

   The available talent is based on the size of the German minority, the number
     of students that graduate with a German language degree, the number of
   expatriates from Germany and the number of people that learn German as a
                                   second language outside of university studies.

       Our findings conclude that even though the German language is deeply
  embedded in these countries, the BSS needs to expand the local and regional
          German-speaking talent pool to maintain and grow its current service
  capability. Relocation of talent from native speaking markets is a key factor. To
    support representatives from the BSS we also include information on labour
        cost and current and estimated future labour availability in this section.

 10    German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe
GERMAN LANGUAGE IN CENTRAL-EASTERN-EUROPE

GERMAN AS                                       norities that consider German as their
                                                second native language.
NATIVE
LANGUAGE                                        Poland

                                                There are 150,000 ethnic Germans in
German is one of the most spoken for-           Poland. About 103,000 of those ethnic
eign languages in Europe. Our defini-           Germans have dual citizenship with
tion of native level German speakers            Germany and Poland, and around
includes German minorities and Ger-             45,000 are German citizens only. In
man expatriates.                                2014/15 there were 378 elementary
                                                schools teaching German to 37,000
                                                students as a minority language (a
German minorities                               minimum of three sessions of at least
                                                45 minutes per week). Most members
In most of the Central and Eastern Eu-          of the German minority live in the re-
ropean countries we find German mi-             gion (Voivodeship) of Opole. 12)

                                        150,000
                                         ethnic
                                      Germans live
                                       in Poland

                                                               96,000
               25,000                                       Hungarians
           Germans live in                                 speak German
             the Czech                                        at home
              Republic

                                          PL

                                     CZ
                                                                               36,000
                                               HU                              ethnic
                                                      RO
                                                                              Germans
                                                                               live in
                                                                              Romania

German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe   11
GERMAN LANGUAGE IN CENTRAL-EASTERN-EUROPE

Czech Republic                                 Romanian names and the current Ro-
                                               manian president belongs to the Ger-
The German minority is decreasing in           man minority. 15)
number. In 1970, 81,000 people con-
sidered themselves part of the Ger-
man minority. By 2001, this number             Expatriates
had decreased to 39,000 people. We
estimate that the current number of            Due to the economic relations be-
people who consider themselves part            tween European countries and the
of the German minority has decreased           freedom of movement within the
further. These people were mostly de-          European Union, there is a growing
scendants of Germans and Austrians             number of expatriates including Ger-
that migrated during and after the             mans that live and work in the CEE
Thirty Years’ War. They primarily lived        countries. The rise of digital commu-
in the regions of Böhmen, Schlesien            nities and platforms such as Interna-
and Mähren. 13)                                tions and Workwide make it very easy
                                               for people to relocate.
Hungary
                                               To quantify how many Germans live in
Among our focus nations, Hungary               the different countries is difficult be-
has the largest German minority with           cause foreigners within the European
132,000 people that considered them-           Union are only required to register af-
selves in 2011 to “belong to the Ger-          ter 186 days in a new country. In some
man nationality”. There were 96,000            cases they do not register because ex-
respondents who reported that they             patriates sent by their home country
speak German at home. As a result of           employer still have their home coun-
the large population, there are many           try working contract. Occasionally the
locations in Hungary that feature bi-          expatriate does not see any immedi-
lingual town and village signs that in-        ate benefit to registering in the new
clude German language names and                country so they would not fall into our
information. 14)                               statistics.

Romania                                        Recent official statistics indicate that
                                               249,000 Germans 15a) or 0.3% of
There is a German minority in Roma-            the total German population moved
nia of about 36,000 people, they are           abroad in 2017. This is notably lower
relatively disbursed across the large          than other countries with sought af-
geography of Romania. The German               ter language talent, for example Swe-
minority is mostly distributed across          den (0.6% of total population moved
seven smaller towns.                           abroad in 2015). 15b)

Interestingly, a few towns have official       Giving consideration to the previous
German names in addition to their              commentary, we have attempted to

12   German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe
GERMAN LANGUAGE IN CENTRAL-EASTERN-EUROPE

quantify the number of expatriates.             Most registered German citizens live
However, these figures should be con-           in the capital and the northern region
sidered indicative due to the issues            (Ústecký kraj), close to the German
previously outlined.                            border. 17) In 2017, 825 Germans offi-
                                                cially migrated to the country, howev-
Poland                                          er 586 returned to Germany. 17a)

The number of German registered                 Hungary
expatriates living in Poland exceeds
22,000 and appears to be the second             According to the Hungarian press, the
highest among all expatriate groups             number of German citizens registered
in Poland. The migration from Germa-            in Hungary is estimated at 80,000.
ny to Poland in recent years has aver-          18) In 2017, 1,047 Germans officially
aged around 8,000. However, migra-              migrated to the country and 654 re-
tion is trending downward with 5,068            turned to Germany. 17a)
migrants in 2017. Net migration is low,
with almost 4,000 Germans returning             Romania
from Poland to Germany in 2017. 16)
17a)                                            In the first quarter of 2016 there were
                                                5,492 Germans with a registered res-
Czech Republic                                  idence in Romania from a total of over
                                                109,000 foreigners. 19) In 2017, there
In addition to the German minority in           were 782 Germans who immigrated
the Czech Republic, there were about            to the country and 672 people re-
25,000 registered German citizens in            turned to Germany. 17a)
2018.

                                 In 2015, the internationally active German “Goethe
GERMAN AS                        Institute” collaborated with German embassies, lo-
FOREIGN                          cal offices of the Goethe-Institut, the Zentralstelle
                                 für das Auslandsschulwesen, the Deutsche Akade-
LANGUAGE                         mische Austauschdienst (DAAD) and other part-
                                 ners to estimate the number of people who were
                                 learning German as a second language. The results
                                 are summarised on the following page. 20)

                                 When looking at language proficiency, the example
                                 of Hungary shows that most language learners at
                                 university and other higher education finished with
                                 an intermediate level of German language.

German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe   13
GERMAN LANGUAGE IN CENTRAL-EASTERN-EUROPE

                                               CZECH
                               POLAND                           HUNGARY        ROMANIA
                                               REPUBLIC

     University students
          with German           96,555          20,694          9,061            3,238
               language

     German learners in
      adult and further         49,400            n/a             n/a            30,455
             education

In 2018, this amounted to 19,300 stu-            portion of respondents who have stud-
dents finishing with an intermediate             ied German were located in Hungary
level of German. Only 1,800 students             with 44%. In comparison, the number
finished with an advanced level of               of students studying English at univer-
German. This amounts to less than                sity in Hungary is much higher at 66%
10% of university students graduat-              of respondents. In the Czech Republic
ing with an advanced or better level             these numbers were significantly low-
of German.                                       er with 18% of respondents having
                                                 studied German. 21)
The “Flash Eurobarometer 466 survey,
2018” revealed that the highest pro-

LABOR COST                      As it becomes more and more difficult to hire Ger-
                                man speaking talent, the remuneration premium for
FOR GERMAN                      the German language is growing.

SPEAKING                        For example, in Poland there is a language premium
TALENT IN                       of around 20% across finance and HR functions and
                                50% for software developers. 22)
CEE
                                In the Czech Republic the premium for additional
                                language proficiency is between 15% and 30%. 23)
                                While this section is dedicated to the availability of
                                German speaking talent, it is prudent to examine
                                why companies are paying a premium for German
                                language talent.

14     German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe
GERMAN LANGUAGE IN CENTRAL-EASTERN-EUROPE

Demand is influenced by the number              port an average hiring time in the BSS
of large organisations expanding ex-            of 49 days, while the maximum can
isting centres or opening new centres.          be up to 180 days for selected posi-
                                                tions. 24)
Importantly, BSS organisations in
CEE countries do not only compete               Considering the growth rates of the in-
among themselves for German ex-                 dustries in general, we foresee a grow-
patriated talent, they also compete             ing demand for German speakers. For
with Irish and Dutch headquarters               example, in the Czech Republic we
of multinational companies, the Mal-            observe employment growth in the
ta and Gibraltar based remote gam-              BSS industry of 12% while unemploy-
ing industry, the Southern European             ment rates in the Czech Republic are
Business Services Sector and lastly the         at record low levels.
maturing European startup scene, all
of which have an increasing demand              Since 80% of BSS centres in the Czech
for language talent.                            Republic service Germany and the
                                                sector is growing at 12%, we expect
                                                further growth in demand for German

CURRENT AND                                     speaking talent. 25) Other factors that
                                                will affect future demand include:
FUTURE DEMAND                                   » The growing outsourcing trend in
AND AVAILABILITY                                Germany, caused by significant labour
                                                shortages
Native language talent is an import-            » Trends including digitisation and
ant asset for any operator in BSS and           development of easy-to-use VOIP and
native level service is expected in to-         video conference technology
day’s market. Business Services com-            » The expansion of multilingual services
panies considered to be “world-class”           handled in shared service organisations
see increasing language require-                into higher value functions
ments as a higher driver for change             » The expansion of large global organ-
in talent profiles than non-world-class         isations in Europe
BSS companies. 26) Based on our re-
search and through discussions with             It is becoming clear that the unfavor-
Human Resources and Talent Acqui-               able demand vs availability ratio of
sition leaders in Business Services, we         German speaking talent is creating a
observe that the current demand for             bottleneck for a large part of the in-
German speakers in BSS in the select-           dustry, primarily the part of the indus-
ed CEE countries is already exceeding           try that offers multilingual services.
the availability of German speakers in
the regional talent pool.                       This will contribute to an increase in
                                                recruitment costs as BPO’s, SSC’s and
The total shortage of talent for the BSS        recruitment agencies with increasing
is becoming a real business challenge.          demands compete in a small talent
Companies in Hungary for instance re-           pool.

German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe   15
Prague city

  USE CASE                                     Bluelink is a specialist in customer re-

INTERVIEW                                      lations management, consultancy &
                                               strategy with a focus on the tourism &
                                               airline industry. They are located in the
                                               Czech Republic with 2,000 employees,
                                               and with a high demand for native
                                               language talent. Because of the local
        BLUeLInK                               shortage of German speaking talent,
                                               the company was looking for ways to
        H u m a n l y D I G I TA L
                                               expand how they were reaching and
                               2.000           recruiting suitable candidates.
                           employees
                                               Following are a number of questions
                                   34          and responses from Bluelink, affording
                                               some insights into the company’s sit-
                            languages          uation, their demands, and how they
                                               partnered with Workwide Group to
                                           5   solve the challenge of recruiting native
                                     centres   German speaking talent.

                                               Can you give us a short introduction
                                               of your situation in regard to de-
                                               mand of language talent?

                                               The travel industry is a very dynamic
                                               business which is also reflected in our
                                               hiring needs. Our recruiters need to be

16   German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe
USE CASE INTERVIEW MULTI-LANGUAGE CAMPAIGN

very flexible and able to re-       pany culture and values via
act fast to staffing requests.      multiple videos and job ads.
Additionally, our business is       This allowed us to better
still growing. Last year we         share the experience of our
were honoured to welcome            current employees in work-
a new airline client. This          ing with us. We started by
year there are further new          using Workwide’s version of
projects planned. Therefore,        job advertisement.
we are still in search of suit-
able candidates who would           As we were specifically tar-
like to join our multination-       geting candidates from               “Attracting
al centre in Prague.                Germany, we found it very
                                    useful that within the cam-
                                                                         German
Attracting German speakers          paign on Workwide.de, can-           speakers
has always been a challenge
for us. We were searching
                                    didates could easily check
                                    the cost of living in Prague
                                                                         has always
for a way to do two things:         and the expenses they                been a
1) reach out to potential
                                    would have. This makes the
                                    experience transparent for
                                                                         challenge
candidates in Germany;              the candidates and helps             for us.”
and                                 them to take better in-
2) to present not only our          formed decisions.
company, but also the life-
style in Prague.                    What were the results?

We know that our candi-             As a result, we were able
dates do not just value the         to hire candidates with the
job itself, but also the place      qualification and language
where they live and work.           knowledge we were looking
                                    for. Through our partnership
The combination of reach-           with Workwide Group who
ing foreign candidates and          provided us with their com-
providing convincing local          bination of targeted job
information is very difficult       campaigns and additional
to communicate in a regu-           information about the lo-
lar job advertisement.              cation of work, Prague, as
                                    well as with the relocation
How did you go from                 and expatriate content they
there?                              have provided an extreme-
                                    ly helpful solution to one
We decided to try Work-             of our constant challenges
wide Group and their job            in reaching and hiring Ger-
site Workwide.de, present-          man speaking candidates.
ing to candidates our com-

German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe   17
Workwide office

DIGITAL
RELOCATION
RECRUITMENT                                             Over 7,500 multilingual
SOLUTIONS                                        employees hired worldwide by
                                                 more than 1,500 organisations
                                                   via Workwide Group’s native
                                                and technology-driven job sites

Workwide Group operates native and             Our job site and talent community in
technology-driven relocation job sites         Germany, Workwide.de, is the leading
and talent communities. Founded in             online destination for native German
Sweden in 2014 with the goal of en-            talent interested in a career abroad.
abling young Europeans to experience
working abroad, we have since helped           Contact us for more information on
thousands of ambitious job seekers to          how to attract German, Nordic, Dutch
move abroad while developing their ca-         and French native language talent via
reers.                                         Workwide Group’s scalable, digital solu-
                                               tions.
Over 1,500 companies, including some
of the world’s biggest brands, have used
our products and services to attract and       Simon Nilsson,
recruit multilingual talent to Shared          Co-CEO
Service Centres, BPOs, EMEA Headquar-          T: +46 542 244 440
ters and other corporate environments.         E: simon.nilsson@workwidegroup.com

18   German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe
We would like to thank all organisations that made their research and statistics available and
have provided partly individual insights, incl. the ProProgressio Foundation in Poland, the local
investment support offices in Szczecin, Bydgoszcz, TriCity, Poznan an Lodz (PL) as well as invest
in Poland, ABSL in Poland, in Czech Republic and Romania, the Hungarian Outsourcing Associ-
ation, and the Hungarian Investment promotion office, DAAD, and the Goethe Institute.

Sources
Page 5                             planning-further-expansion/         Minderheit in Tschechien”
1) Polish Information and          9) ABSL Romania: “Outsourcing       17 a) www.auswandern-info.
Foreign Investment Agency:         Industry report 2017” and 2018      com
“Business Services Sector in       Page 8                              18) https://www.wochenblick.
Poland 2016”                       10) Country pages of www.           at/immer-mehr-deutsche-in-
2) ABSL CZ: “BSS sector in         indeed.com (pl/hu/cz/ro) and        ungarn/
Czech Republic 2019”               profession.hu in Hungary, ejobs.    19) https://www.romania-insider.
3) Hungarian Investment            ro in Romania, fratrespolska.       com/how-many-foreigners-live-
Promotion Agency and               pl in Poland and profesia.cz in     in-romania/
Hungarian Service And              Czech Republic                      20) Geothe Institute “Deutsch
Outsourcing Association:           Page 9                              als Fremdsprache weltweit
“Business Services Hungary         11) Data reported from city         2015” https://www.goethe.
Report 2018”                       investment promotion offices        de/resources/files/pdf37/Bro_
4) Invest in Romania: “Romania’s   in Szczecin, Bydgoszcz, TriCity,    Deutschlernerhebung_final2.pdf
Business Service Sector IT&C,      Poznan an Lodz                      and https://www.goethe.de/en/
SSC & BPO 2018”                    Page 11                             spr/eng/dlz/eur.html
Page 7                             12) Poland: Wikipedia               Page 14
5) The nr. of companies here       “Deutsche Minderheit in Polen“      21) “Flash Eurobarometer 466
refers to the nr. of companies     Page 12                             survey, 2018, via HIPA, Hungary
that the data were based on        13) Czech Republic: Wikipedia       22) Invest in Poland: Business
in the different reports, named    “Deutsche Minderheit in             Services Sector in Poland 2016
below.                             Tschechien”                         23) ABSL Czech Republic ABSL
6) Polish Information and          14) Hungary: Wikipedia              Report Czech Republic 2019
Foreign Investment Agency:         “Ungarndeutsche“                    Page 15
“Business Services Sector in       15) Romania: Wikipedia              24) Hungarian Investment
Poland 2016”                       “Deutsche Minderheit in             Promotion Agency and
7) Hungarian Investment            Romänien“                           Hungarian Service And
Promotion Agency and               15a) https://www.                   Outsourcing Association:
Hungarian Service And              destatis.de/DE/Presse/              “Business Services Hungary
Outsourcing Association:           Pressemitteilungen/2018/10/         Report 2018”
“Business Services Hungary         PD18_396_12411.html                 25) ABSL Czech Republic ABSL
Report 2018”                       15b) https://www.svt.se/nyheter/    Report Czech Republic 2018
8) ABSL Czech Republic             utrikes/rekordmanga-svenskar-       26) The Hackett Group’s Annual
ABSL Report Czech Republic         flyttar-utomlands                   GBS Performance Study, 2018
2019, https://www.absl.            Page 13                             Page 16, 17
cz/100-thousand-people-are-        16) Poland: https://migracje.gov.   Bluelink CZ
now-working-in-the-business-       pl                                  Page 18
services-sector-in-the-czech-      17) Czech Republic: ABSL report     Workwide Group
republic-and-centres-are-          2019, Wikipedia “Deutsche

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German Language Talent in Outsourcing & Shared Service Across Central and Eastern Europe            19
In co-operation with

GERMAN
LANGUAGE
TALENT
IN OUTSOURCING & SHARED
SERVICES ACROSS CEE
An analysis of demand and availability by Workwide Group in co-
operation with German Outsourcing Association

www.workwidegroup.com

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