GESS Dubai Show Brochure
Organised by: In partnership with: make your mark Dubai World Trade Centre, Sheikh Saeed Halls 25 - 27 February 2020 WWW.GESSDUBAI.COM THE LEADING EDUCATION CONFERENCE & EXHIBITION IN THE MENA REGION Knowledge Partner: Education Partner: Supported by: Regional Partners: Gold Sponsor: Platinum Sponsor:
CHANGING THE FACE OF EDUCATION IN THE MENA REGION GESS Dubai has long served as the meeting place for the entire education community in the Middle East and beyond. Returning for its 13th edition in February 2020, in partnership with the Ministry of Education, GESS Dubai is the only event you need to make your mark on this flourishing market.
Whatever the objective and whatever your budget, exhibiting with us is the perfect platform for success. Free to attend to anyone working in the field of education, the exhibition provides educators access to the products and solutions that meet the needs of the modern classroom and transform the way students learn. Alongside the exhibition runs an extensive conference programme and awards ceremony, making GESS Dubai the complete event for the education industry.
12,000+ education professionals Visitors came from 68 countries 2 IN 3 visitors have purchasing authority 550+ educational suppliers 95% of exhibitors would recommend GESS Dubai to another company We have had visitors from several countries in Asia, Africa and the Middle East, it is a great platform to connect us with interested buyers. GESS has truly moved from Gulf education to global education supplies & solutions. EduScience UK LTD 2 | www.gessdubai.com
The UAE is seen as the most mature and prosperous education market in the region, allocating 20% of its total budgeted expenditure on education, 6% more than the GCC average.
With the UAE government continuing to invest in developing into a knowledgebased economy, education continues to remain a top priority. A FLOURISHING EDUCATION LANDSCAPE - UAE PUBLIC 639 Schools 23,146 Teachers 287,725 Students PRIVATE 580 Schools 46,870 Teachers 793,295 Students AED10.25 billion ($2.79 billion) allocated to education spending, in line with the Ministry of Education's, "UAE Vision 2021". Ensuring its students have access to a first-rate education system is one of the six pillars of the UAE Vision 2021.
Schools, universities and students are to be equipped with Smart systems and devices as a basis for all teaching methods, projects and research. There will also be significant investments to promote and reinforce enrollment in preschools as this plays an important role in shaping children’s personalities and their future. Dubai and Abu Dhabi’s regulatory bodies, Knowledge and Human Development Authority (KHDA) and Abu Dhabi Department of Education and Knowledge (ADEK) ensure streamlined education investment and operations processes. The UAE private K-12 education market is expected to reach US$ 7.1 billion by 2023.
Dubai and Abu Dhabi alone account for 60% of the private K-12 market in the region. Private K-12 enrollment in UAE of 75%. Sources: www.government.ae, Understanding Middle East Education: UAE Country Profile – PWC Education Skills Practice, GCC Education Industry – November 12, 2018; Alpen Capital. Special Report -The Private K-12 Opportunity in the Middle East; L.E.K Why The Saudi K-12 Market Ticks All The Right Boxes For Investors; Forbes Middle East
Historically, the UAE has grabbed the headlines for education growth in the region. However, governments region-wide are now identifying education as a priority in developing their knowledge-based economies with the private K-12 sector benefitting most, now valued at $6.8b. The total number of students in the GCC is projected to reach 14.5 million by 2022, with the pre-primary & tertiary expected to grow faster than other segments. The number of students in private schools in the GCC is predicted to reach 3.2 million in 2023.
The vocational training market in the GCC is expected to grow by 14% by 2020, with most demand coming from UAE and Saudi Arabia.
A FLOURISHING EDUCATION LANDSCAPE – THE WIDER MIDDLE EAST SAUDI ARABIA IN FOCUS The nation with the biggest growth potential in the coming years is undoubtedly Saudi Arabia. With the governments “Vision 2030” initiatives underway, the aim is to see the share of private education grow to 25% by 2030. – Consumer spending on education in Saudi Arabia has increased by 13% in 5 years. – 980+ new private schools will be needed as part of Vision 2030 – Private K-12 market set to more than double by 2023 – Our 2019 event saw an 18.08% increase in attendance from Saudi Arabia, making it the perfect stepping stone to the Saudi market.
GESS Dubai enjoys the support of the Saudi Ministry of Education in the promotion of it’s wider aims in the region for Vision 2030 and welcomes Saudi supplier Classera back as Gold Sponsor for 2020. Sources: “K12 Market in Saudi Arabia Unlimited Opportunities; Colliers International MENA, Special Report -Sources: The Private K-12 Opportunity in the Middle East; L.E.K, Why The Saudi K-12 Market Ticks All The Right Boxes For Investors; Forbes Middle East Saudi Arabia | $1.3b Jordan | $0.2b Kuwait | $0.9b Abu Dhabi | $1.1b Dubai | $2.3b Oman | $0.7b Egypt | $0.3b PRIVATE K-12 MIDDLE EAST EDUCATION MARKETS Special Report -The Private K-12 Opportunity in the Middle East; L.E.K Total $6.8b 4 | www.gessdubai.com
GESS Dubai is the trusted platform for suppliers of the entire spectrum of educational products. If you are looking to expand your presence in the region and meet with over 12,000 educational professionals including key buyers and decision makers, GESS Dubai is the event you cannot afford to miss. WHO SHOULD EXHIBIT? GESS DUBAI 2020 IS THE ONLY EVENT COMPANIES NEED TO: Meet with decision makers in the industry. Understand the needs and nuances of the market and develop business relationships. Expand presence in a new, strategically important market.
Showcase the latest solutions to prospective customers.
Launch new products, generate leads and make sales. Art, Craft, Stationery and Design Books, Magazines, Publishers, E-Publishers Curriculum Distributor EdTech – AI, AR, Coding, Digital, VR Educational Toys, Games and Playground Equipment E-Learning and Software Gamification Government Bodies and Associations Hardware – 3D Printers, AV, Multimedia Technology Language Learning Learning Environment – Furniture, Sustainability Music S.T.E.A.M (Science, Technology, Engineering, Arts & Mathematics) School Management – Communication, Finance, Recruitment, Training and Transport Special Educational Needs Sports, Fitness and Wellbeing Vocational Equipment and Resources 5 | www.gessdubai.com
We pride ourselves on creating a hub for the entire education industry. GESS Dubai provides educators from early years, K-12 and higher ed institutions the chance to network, inspire, learn and most importantly do business. Whether you’re looking to meet decision makers from government ministries, pitch your latest product to decision makers from the private sector or find a new distributor for the region, you can do it all under one roof at GESS Dubai. WHO WILL YOU MEET? VISITOR PROFILE School Owner / Director / CEO / Founder Head Teacher / Principal / Dean Procurement / Purchasing / Bursar Deputy / Assistant Principal Manager / Supervisor Head of Department / Year / Subject / Learning Marketing / PR Chief Academic Officer / COO Teacher / Lecturer / Professor Administration / Finance Training & Development / HR Consultant / Private Tutor Government Advisor / Education Officer Psychologist / Counsellor / Welfare Student Teacher / PHD 94% of visitors rated GESS Dubai as important to the development of their school or organization 80% of exhibitors said that GESS Dubai changed their prospects for the better in the region GESS is a great way to get in front of our Middle East market to meet, discuss and understand their needs more SENNHEISER MEET EDUCATORS FROM ALL CORNERS OF THE MARKET 66% K-12 10% Higher Education / Vocational 7% School Management 3% SEN 7% Education Zone / Government Body 7% Distributor
Abu Dhabi International School – ICT Coordinator Addis Ababa Institute of Technology, Addis Ababa University, Ethiopia – Lecturer Ajman Academy – Facilities Manager Ajyal International School – Procurement & Contract Manager Ajyal International School – MBZ – Director Al Basma British School – Principal Al Hekma International School, Bahrain – Assistant Principal Al Ittihad Private School Jumeira – Curriculum Advisor Al Khaleej National School – Steam Coordinator Al Maha Private School, Muscat – Director Al Maha Private School, Muscat – CEO Al Mawakeb School - Al Khawaneej – Director of Learning Al Mizhar American Academy British University – Head of Section Al Rabeeh School – Principal Al Salam Private School – Director Aldar Academies – Purchasing Manager Alpha School – EYFS Head Ambassador Education – Vice Chairperson Ambassador Kindergarten – Principal American International School In Bahrain – Director American School of Dubai – Procurement Manager American University of Sharjah – Senior Commercial Executive Amity Education – Procurement Manager Apple International School – Principal Arcadia Education – CEO Australian International School – Deputy Head Australian International School – IT Manager Autism Rocks Support Centre – Managing Director Baby First Nursery – Director Belvedere British School – Vice Principal Bethel American International School, Nigeria – Executive Director Bloom Education – CEO Bloom Gardens School LLC – Procurement Manager Bright Kids Nursery – Nursery Manager Bright Riders School Dubai – School Facilities Manager Brighton College Dubai – Headmaster Brighton College Dubai – Procurement Manager British International College of Cairo – School Director British International School – Head of Kindergarten British International School – Head of Primary British International School Ajman – Curriculum Coordinator & Teacher Trainer British Orchard Nursery – Principal British School Muscat – Principal British School of Kuwait – Senior Procurement Officer Capital School – Head of EYFS Childrens House Montessori – Director Cranleigh School – IT Director Curtin University Dubai – Academic Director Deira International School – Primary Deputy Principal Dubai British School – Assistant Head Dubai College – Director of Digital Technology Dubai English Speaking College – Head of Arabic Dubai International Academy – Group Head of Educational Technology Dubai Scholars Private School – Head of School Dunecrest American School – Business Manager Dwight Global – Executive Director Early World Nursery – Nursery Manager Edufun Nursery – Principal Emirates International School - Jumeirah – Technology & Innovation Leader Emirates International School - Jumeirah – EY Coordinator Fairgreen International School – Director Falcon British Nursery – Principal Finland Oman School – Vice Principal Fortes Education – Purchase Manager GEMS American Academy – Director of Innovation & Technology GEMS Education – Vice President Global Data & Analytics GEMS Education – Chief Operating Officer GEMS Education – Kindergarten Supervisor GEMS Education – Senior Vice President Services GEMS Education – Islamic Curriculum Leader GEMS Education – Innovation Leader GEMS Education – Engagement Lead - School Digital Transformation GEMS Education – Sourcing Manager Schools GEMS Education – Digital & Innovation Specialist GEMS Education – Executive Principal GEMS Education KSA – CEO GEMS Founders School – Head of eLearning & Innovation GEMS International School Al Khail – Head of Innovation We know what a significant commitment exhibiting can be in terms of your time and resources.
That’s why we’re committed to delivering the highest quality of visitor audience, to maximise your ROI at the show. The 2019 event saw a 25% increase in attendees, including the widest range of decision makers from the region’s most reputable institutions. HERE IS A SAMPLE OF OUR TOP 2019 ATTENDEES
GEMS Modern Academy – Dean of Studies Curriculum GEMS Our Own Indian School – Supervisor GEMS Royal Dubai School – Vice Principal Curriculum Lead GEMS Wellington Academy Silicon Oasis – Vice Principal GEMS Wellington International School – Deputy Head Teacher GEMS Winchester School Fujairah – Head of Literacy GEMS World Academy – Digital Technology Coach GEMS World Academy – Curriculum Coordinator GEMS World Academy – Assistant Principal German International School Dubai – Member of the Board German International School Dubai Kindergarten – Head of Kindergarten Global Indian International School – Head of Operations Business Development Hartland International School – Principal / CAO Higher Colleges of Technology – Manager Horizon English School – Deputy Head Teacher Horizon International School – IT Manager Innoventures Education – Group Procurement & Facilities Manager Innoventures Education – CEO Institute of Positive Education Geelong Grammar School – Associate Director International Community School – Head of Curriculum International Community School – Managing Director International Community School – Procurement Manager International School of Arts & Sciences – School Principal International School of Arts & Sciences – Operation & Procurement Officer International Schools Group – Coordinator for School Improvement International Schools Partnership – Head of Operations Jack & Jill Nursery – CEO Jeddah Private International School – School Business Manager Joyville Nursery & Primary School, Nigeria – Proprietor Jumeira University – CEO Jumeirah College GEMS Education – Vice Principal Jumeirah English Speaking School – Procurement Specialist Jumeirah English Speaking School Dubai – Director Jumeirah Primary School – School Improvement Leader Kent College LLC FZ – Head of Learning Khalifa University – IT Director Kiddy Planet Early Learning Centre – Owner Kids Cottage Nursery – Nursery Director Kids Spot Nursery – Owner King Abdulaziz University – Vice President for Development King Abdulaziz University – Head of Strategic Planning Unit King Saud University – Vice Dean Kings Education – ECA Coordinator Ladybird Nursery – CEO Latifa School for Girls – Headmistress Le Petit Poucet Nursery – Head of Education Early Years Le Petit Poucet Nursery – Nursery Manager Little GEMS International – Head of Preschool Lycee Francais International De l'AFLEC – Communications Manager New English School – Chairman New York University, Abu Dhabi – Academic Technology Manager Nord Anglia Education – Regional IT Director Oakfield Early Learning Centre – Centre Director Odyssey Nursery JFG – Deputy Director Oxford School – Head of Department English Paddington Nursery – Principal Planets Montessori Nursery – Manager Podar International School, India – Principal Premier Schools International LLC – Primary Digital Coordinator Prime Achiever Nursery School, Nigeria – Head of Nursery Prince Sattam Bin Abdulaziz University – Vice Dean Pristine Private School – Founder Qassim University – Director Raffles International School – Deputy Head Raha International School – Principal Rainbow Valley Nursery DMCC – Managing Director RAK Academy – Purchase Manager Rashid School for Boys – Digital Integration Lead Redwood Montessori Nursery – Nursery Manager Regent International School – Assistant Head Repton Foundation School – Head Teacher Repton School – Head Teacher Sabis Educational Resources DMCC – General Manager Sabis Educational Resources DMCC – Purchase & Printing Coordinator Safa British School – Principal Safa Community School – Head of Design Technology Safa Schools – Managing Director Saham Vocational College – Technical Training Specialist Scholars International Academy – Vice Principal Scholars International Group – Executive Principal Sharjah English School – Head of Music Star International School – Head of Secondary Swiss International Scientific School – Head of Technology & Innovation Taaleem – Director Taaleem – CEO Taaleem – Head of Arabic & Islamic Education Taaleem – Head of Project & Facilities The Alpha School LLC – Executive Secretary The American Community School of Abu Dhabi – Director of Learning Innovation & eLearning The Aquila School – Principal The British School Al Khubairat – Contracts Purchasing Manager The British University of Bahrain – Chairman The City School International – Executive Assistant to Group Chairperson The Indian High School – CEO The Kindergarten Starters – Chief Digital & Innovation Officer The Oxford School – Vice Principal The School of Research Science – Assistant Head Teacher The Sheffield Private School – Head of Arabic & Islamic The Sheikh Zayed Private Academy for Boys – Digital Innovative Learning Specialist The Sheikh Zayed Private Academy for Girls – ICT Manager The Sultans School – Head of Secondary The Sultans School – Director of Finance & Administration The Wellspring School – Early Childhood Principal UAE University – Dean Universal American School – Head of English Universal American School – Business Manager Universal American School – Head of Arts & Theatre University College London Institute of Education – EdTech Start up Liaison University of Birmingham – Senior IT Manager University of Bolton Academic Centre – Campus Director University of Fujairah – Head of Smart Learning Unit University of Sharjah – Head of Technology Transfer University of Wollongong in Dubai – Head of IT Uptown School – Assistant Head Victory Heights Primary School – Head of Science & Steam Zayed University – Academic Technology Manager 8 | www.gessdubai.com
With our visitor audience coming from 68 countries, GESS Dubai is truly global in its reach, with visitors from across the globe recognising the benefits of attending. This is without losing sight of the relevance to the local education markets as 2019 saw a 12% increase in visitors from across the GCC. A GATEWAY TO THE MIDDLE EAST & BEYOND Australia Canada China Finland Germany India Japan Jordan Kenya Malaysia Nigeria TOP COUNTRIES WHERE VISITORS COME FROM 93% met their objectives 92% would recommend GESS to another company 80% said that GESS Dubai changed their prospects for the better in the region 88% rated the ROI of exhibiting at GESS Dubai as good to excellent THE FEEDBACK SPEAKS FOR ITSELF EXHIBITORS: 73% are likely to conduct business with an exhibitor as a result of their visit to the show 96% rated GESS Dubai as good to excellent for finding new products or suppliers 94% rated GESS as important to the development of their school or organisation VISITORS: 94% would recommend their colleagues visit GESS Dubai 2020 Oman Pakistan Russia Saudi Arabia South Africa Spain Egypt Kuwait UK UAE USA 9 | www.gessdubai.com
Lots of interesting new ideas and suppliers. Leaving inspired and with a long shopping list! Allison McDonald, Principal, Al Basma British School EXHIBITOR STAND PACKAGES There are a variety of stand packages available to suit all requirements and budgets. Whether you require a large island stand with that added wow-factor, or a smaller pre-built shell scheme stand we can accommodate your needs. We work with a number of government bodies and associations to organise country pavilions from all corners of the globe. For 2020 these include, UK, USA, Germany, Korea, China, India, Finland and Singapore.
There are a number of grants available to help with the cost of exhibiting. Contact your Account Manager for more information. Book your stand by 25th September 2019 to take advantage of the Early Bird rate on both Shell Scheme and Space Only stands. SHELL SCHEME EARLY BIRD RATE (ONLY AVAILABLE UNTIL 25TH SEPTEMBER 2019) $665 per sqm +5% VAT FULL RATE $695 per sqm +5% VAT SPACE ONLY (MINIMUM 21 SQM) EARLY BIRD RATE (ONLY AVAILABLE UNTIL 25TH SEPTEMBER 2019) $630 per sqm +5% VAT FULL RATE $660 per sqm +5% VAT START-UP PAVILION 2sqm Shell Scheme Stand EARLY BIRD RATE (ONLY AVAILABLE UNTIL 25TH SEPTEMBER 2019) $1330 +5% VAT FULL RATE $1390 +5% VAT If you have been operating for 3 years or less and have an annual turnover not exceeding $5m, you can apply for a smaller stand in the Start-Up Pavilion.
For the most innovative, new to market companies this can be the most cost-effective way to ensure your products reach the key industry decision makers. Contact your GESS Account Manager to discuss the various stand options that best suit your requirements
SPONSORSHIP & BRANDING OPPORTUNITIES Place your brand in the forefront of the minds of the region’s top educators with a variety of branding opportunities. The branding opportunities available at GESS Dubai give your brand exposure to over 12,000 education professionals from 68 countries. Our packages give you exclusive thought leadership, powerful branding and speaking opportunities to drive your aims and objectives at the event. SPONSORSHIP PACKAGES All sponsorship packages include pre-show and onsite digital, print and onsite branding opportunities and prices are inclusive of your exhibition space.
PLATINUM PACKAGE (EXCLUSIVE) Our platinum sponsorship package is designed for leading organisations to have access to our most important, sought after clientele as well as having access to our highest visibility branding sites at the show. This is a truly unique proposition for the truly outstanding amongst us. GOLD PACKAGE (1 SOLD - 1 AVAILABLE ) Our gold sponsorship packages are designed for those that want to play a major role in the future of the education industry. These opportunities will ensure your brand is truly unforgettable. SILVER PACKAGE (4 AVAILABLE) Our silver sponsorship package has been tailor made for companies who want to get their brand out there to a mass audience.
Providing prominent branding, there are numerous opportunities for potential clients to get to know your brand.
Contact your GESS Account Manager to receive the full Sponsorship Brochure with details on pricing, deliverables and further branding opportunities. GESS Dubai 2019 set a new benchmark in the world of education events. If you wish to do business in the international education space, there is no better exhibition to attend. Navin Valrani, CEO, Arcadia Education 11 | www.gessdubai.com
A CONFERENCE TO ENGAGE AND INSPIRE Alongside the exhibition runs our globally renowned, free to attend conference featuring seminars, live case studies, workshops and panel discussions.
Our conferences provide the region’s educators exposure to the latest trends, best practice as well as the latest tech in the pursuit of excellence in their classrooms. 250+ cpd accredited seminars 150+ speakers POSITION YOUR COMPANY AT THE FOREFRONT OF THOUGHT LEADERSHIP The Innovation Stage at GESS Dubai is our exhibitor workshop area, giving you the chance to demonstrate the wider benefits of your products to our conference attendees.
Leave the hard sell for your stand though! This is your opportunity to show visitors you are aware of and solving the problems they are experiencing in their classrooms. It’s also a great way to present your product in a real life setting and give visitors a closer look at what it can do. Innovation Stage sessions are 20 minutes long and in high demand, so the sooner you book your stand the sooner you can request a speaking slot. Contact your GESS Account Manager for more information on Exhibitor Workshop availability.
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LEADERS IN EDUCATION CLUB The Leaders in Education Club is by invite only, designed to build and develop lasting business relationships and create an exclusive experience for education professionals who have direct purchasing authority or who influence the buying process at their school or institution.
WHO’S A LEADER? Leading educators who directly influence purchasing, owners of schools or those influencers who direct school strategy and training. The movers, shakers and visionaries of the education industry... GESS LEADERS IN EDUCATION FOCUSES ON THREE MAIN OBJECTIVES: 1. Facilitating relationship building between Members by providing valuable networking opportunities. 2. Offering exclusive training opportunities targeted towards educational leaders both at GESS exhibitions and also at satellite events during the year. 3. Helping our Members navigate our exhibitions efficiently and connect with the right exhibitors who are offering project-relevant products and services.
The 2019 event welcomed over 650 of the region’s most influential buyers to the show.
To nominate your key buyers in the region, please contact: firstname.lastname@example.org 35% School Owner / Director / CEO / Founder 19% Head Teacher / Principal / Dean 5% Procurement / Purchasing / Bursar 7% Deputy / Assistant Principal 11% Manager / Supervisor 13% Head of Department / Year / Subject / Learning 3% Administration / Finance 2% Government Advisor / Education Officer 5% Other GESS LEADERS IN EDUCATION BREAKDOWN 90% Private 10% Public 13 | www.gessdubai.com
MORE THAN JUST AN EXHIBITION GESS AWARDS Described as the ‘Oscars’ for the education industry, the GESS Education Awards are now in their 6th year, recognising and rewarding the quality and diversity of educational products, resources, services and people as well as the best educational institutions.
The Awards also celebrate the outstanding accomplishments of education professionals in raising quality standards for teaching and learning in schools across the region. The winners were celebrated at a Gala Dinner on the 2nd night of the exhibition with over 350 education professionals in attendance.
The GESS Awards are a fantastic opportunity for your company to get the recognition it deserves for all your hard work into changing the face of education. To find out more about the 2020 GESS Awards email email@example.com
GESS EVENTS WWW.GESSEDUCATION.COM BE PART OF SOMETHING EXTRAORDINARY Join us to showcase your products to our targeted audience of educational professionals and find how GESS can benefit your business globally. Contact us now to reserve your place at this exciting event and take advantage of what will be your most powerful sales platform of 2020.
FOR MORE DETAILS CONTACT: Jonnie Wicks, Event Director Tel: +44 (0)20 8846 2920 Mobile: +44 (0)788 466 4938 Email: firstname.lastname@example.org www.gessdubai.com | www.gessindonesia.com | www.gess-turkey.com | www.gessleaders.com Turkey | Istanbul Indonesia | Jakarta Africa | Kenya Organised by: Africa | Nigeria UAE | Dubai