Make your mark - THE LEADING EDUCATION CONFERENCE & EXHIBITION IN THE MENA REGION
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In partnership with: Organised by:
make your mark
THE LEADING EDUCATION CONFERENCE &
EXHIBITION IN THE MENA REGION
Dubai World Trade Centre, Sheikh Saeed Halls
25 - 27 February 2020
WWW.GESSDUBAI.COM
Regional Partners: Education Partner: Knowledge Partner: Platinum Sponsor: Gold Sponsor: Supported by:CHANGING
THE FACE OF 12,000+
education professionals
EDUCATION IN THE
MENA REGION 550+
educational
suppliers
GESS Dubai has long served as the meeting place for
the entire education community in the Middle East
2 IN 3
and beyond. Returning for its 13th edition in February
2020, in partnership with the Ministry of Education,
GESS Dubai is the only event you need to make
your mark on this flourishing market. Whatever the visitors have
objective and whatever your budget, exhibiting with purchasing authority
us is the perfect platform for success.
Visitors came from
68
Free to attend to anyone working in the field of
education, the exhibition provides educators
access to the products and solutions that meet the
needs of the modern classroom and transform the countries
way students learn. Alongside the exhibition runs
an extensive conference programme and awards
ceremony, making GESS Dubai the complete event
for the education industry. 95%
of exhibitors would
recommend GESS Dubai
to another company
We have had visitors from several
countries in Asia, Africa and the Middle
East, it is a great platform to connect us
with interested buyers. GESS has truly
moved from Gulf education to global
education supplies & solutions.
EduScience UK LTD
2 | www.gessdubai.comA FLOURISHING EDUCATION
LANDSCAPE - UAE
The UAE is seen as the most mature and prosperous education market in the region,
allocating 20% of its total budgeted expenditure on education, 6% more than the GCC
average. With the UAE government continuing to invest in developing into a knowledge-
based economy, education continues to remain a top priority.
PUBLIC 639
Schools
23,146
Teachers
287,725
Students
PRIVATE 580
Schools
46,870
Teachers
793,295Students
AED10.25 billion ($2.79 billion) allocated to Dubai and Abu Dhabi’s regulatory bodies,
education spending, in line with the Ministry of Knowledge and Human Development Authority
Education's, "UAE Vision 2021". (KHDA) and Abu Dhabi Department of Education
and Knowledge (ADEK) ensure streamlined
Ensuring its students have access to a first-rate
education investment and operations processes.
education system is one of the six pillars of the
UAE Vision 2021. The UAE private K-12 education market is
expected to reach US$ 7.1 billion by 2023.
Schools, universities and students are to be
equipped with Smart systems and devices as a basis Dubai and Abu Dhabi alone account for 60% of
for all teaching methods, projects and research. the private K-12 market in the region.
There will also be significant investments to Private K-12 enrollment in UAE of 75%.
promote and reinforce enrollment in preschools
as this plays an important role in shaping
Sources: www.government.ae, Understanding Middle East Education: UAE Country
children’s personalities and their future. Profile – PWC Education Skills Practice, GCC Education Industry – November 12, 2018;
Alpen Capital. Special Report -The Private K-12 Opportunity in the Middle East; L.E.K
Why The Saudi K-12 Market Ticks All The Right Boxes For Investors; Forbes Middle EastA FLOURISHING EDUCATION
LANDSCAPE – THE WIDER MIDDLE EAST
Historically, the UAE has grabbed the headlines for education growth in the region. However,
governments region-wide are now identifying education as a priority in developing their
knowledge-based economies with the private K-12 sector benefitting most, now valued at $6.8b.
The total number of students in The number of students in The vocational training market
the GCC is projected to reach private schools in the GCC is in the GCC is expected to grow
14.5 million by 2022, with the predicted to reach 3.2 million by 14% by 2020, with most
pre-primary & tertiary expected in 2023. demand coming from UAE and
to grow faster than other Saudi Arabia.
segments.
PRIVATE K-12 MIDDLE EAST EDUCATION MARKETS
Jordan | $0.2b Kuwait | $0.9b
Egypt | $0.3b Dubai | $2.3b
Abu Dhabi | $1.1b
Saudi Arabia | $1.3b
Oman | $0.7b
Total $6.8b
Special Report -The Private K-12 Opportunity in the Middle East; L.E.K
SAUDI ARABIA IN FOCUS
The nation with the biggest growth potential in the coming years is undoubtedly Saudi
Arabia. With the governments “Vision 2030” initiatives underway, the aim is to see the
share of private education grow to 25% by 2030.
– Consumer spending on education in Saudi Arabia has increased by 13% in 5 years.
– 980+ new private schools will be needed as part of Vision 2030
– Private K-12 market set to more than double by 2023
– Our 2019 event saw an 18.08% increase in attendance from Saudi Arabia, making it the perfect
stepping stone to the Saudi market.
GESS Dubai enjoys the support of the Saudi Ministry of Education in the promotion of it’s wider aims in the
region for Vision 2030 and welcomes Saudi supplier Classera back as Gold Sponsor for 2020.
Sources: “K12 Market in Saudi Arabia Unlimited Opportunities; Colliers International MENA, Special Report -Sources: The Private K-12 Opportunity in the Middle East; L.E.K, Why The
Saudi K-12 Market Ticks All The Right Boxes For Investors; Forbes Middle East
4 | www.gessdubai.comWHO SHOULD EXHIBIT?
GESS Dubai is the trusted platform for suppliers of the entire spectrum of educational
products. If you are looking to expand your presence in the region and meet with over
12,000 educational professionals including key buyers and decision makers, GESS Dubai is
the event you cannot afford to miss.
Art, Craft, Stationery and Hardware – 3D Printers, AV,
Design Multimedia Technology
Books, Magazines, Publishers,
E-Publishers Language Learning
Curriculum Learning Environment –
Furniture, Sustainability
Distributor Music
EdTech – AI, AR, Coding, S.T.E.A.M (Science, Technology,
Digital, VR Engineering, Arts & Mathematics)
School Management –
Educational Toys, Games and Communication, Finance,
Playground Equipment Recruitment, Training and
Transport
E-Learning and Software Special Educational Needs
Gamification Sports, Fitness and Wellbeing
Government Bodies and Vocational Equipment and
Associations Resources
GESS DUBAI 2020 IS THE ONLY EVENT COMPANIES NEED TO:
Meet with decision makers in the industry. Showcase the latest solutions to prospective
customers.
Understand the needs and nuances of the market
and develop business relationships. Launch new products, generate leads and
make sales.
Expand presence in a new, strategically
important market.
5 | www.gessdubai.comWHO WILL YOU MEET?
We pride ourselves on creating a hub for the entire education industry. GESS Dubai provides
educators from early years, K-12 and higher ed institutions the chance to network, inspire,
learn and most importantly do business. Whether you’re looking to meet decision makers
from government ministries, pitch your latest product to decision makers from the private
sector or find a new distributor for the region, you can do it all under one roof at GESS Dubai.
MEET EDUCATORS FROM ALL CORNERS OF THE MARKET
66% K-12 3% SEN
10% Higher Education / 7% Education Zone /
Vocational Government Body
7% School Management 7% Distributor
94% 80%
of visitors rated GESS Dubai as of exhibitors said that GESS
important to the development of Dubai changed their prospects
their school or organization for the better in the region
VISITOR PROFILE
School Owner / Director / CEO Head of Department / Year / Training & Development / HR
/ Founder Subject / Learning
Consultant / Private Tutor
Head Teacher / Principal / Dean Marketing / PR
Government Advisor /
Procurement / Purchasing / Chief Academic Officer / Education Officer
Bursar COO
Psychologist / Counsellor /
Deputy / Assistant Principal Teacher / Lecturer / Professor Welfare
Manager / Supervisor Administration / Finance Student Teacher / PHD
GESS is a great way to get in front of our Middle East
market to meet, discuss and understand their needs more
SENNHEISERWe know what a significant commitment exhibiting can be in terms of your time and resources. That’s why we’re committed to delivering the highest quality of visitor audience, to maximise your ROI at the show. The 2019 event saw a 25% increase in attendees, including the widest range of decision makers from the region’s most reputable institutions. HERE IS A SAMPLE OF OUR TOP 2019 ATTENDEES Abu Dhabi International School – ICT Coordinator British School Muscat – Principal Addis Ababa Institute of Technology, Addis Ababa University, Ethiopia – Lecturer British School of Kuwait – Senior Procurement Officer Ajman Academy – Facilities Manager Capital School – Head of EYFS Ajyal International School – Procurement & Contract Manager Childrens House Montessori – Director Ajyal International School – MBZ – Director Cranleigh School – IT Director Al Basma British School – Principal Curtin University Dubai – Academic Director Al Hekma International School, Bahrain – Assistant Principal Deira International School – Primary Deputy Principal Al Ittihad Private School Jumeira – Curriculum Advisor Dubai British School – Assistant Head Al Khaleej National School – Steam Coordinator Dubai College – Director of Digital Technology Al Maha Private School, Muscat – Director Dubai English Speaking College – Head of Arabic Al Maha Private School, Muscat – CEO Dubai International Academy – Group Head of Educational Technology Al Mawakeb School - Al Khawaneej – Director of Learning Dubai Scholars Private School – Head of School Al Mizhar American Academy British University – Head of Section Dunecrest American School – Business Manager Al Rabeeh School – Principal Dwight Global – Executive Director Al Salam Private School – Director Early World Nursery – Nursery Manager Aldar Academies – Purchasing Manager Edufun Nursery – Principal Alpha School – EYFS Head Emirates International School - Jumeirah – Technology & Innovation Leader Ambassador Education – Vice Chairperson Emirates International School - Jumeirah – EY Coordinator Ambassador Kindergarten – Principal Fairgreen International School – Director American International School In Bahrain – Director Falcon British Nursery – Principal American School of Dubai – Procurement Manager Finland Oman School – Vice Principal American University of Sharjah – Senior Commercial Executive Fortes Education – Purchase Manager Amity Education – Procurement Manager GEMS American Academy – Director of Innovation & Technology Apple International School – Principal GEMS Education – Vice President Global Data & Analytics Arcadia Education – CEO GEMS Education – Chief Operating Officer Australian International School – Deputy Head GEMS Education – Kindergarten Supervisor Australian International School – IT Manager GEMS Education – Senior Vice President Services Autism Rocks Support Centre – Managing Director GEMS Education – Islamic Curriculum Leader Baby First Nursery – Director GEMS Education – Innovation Leader Belvedere British School – Vice Principal GEMS Education – Engagement Lead - School Digital Transformation Bethel American International School, Nigeria – Executive Director GEMS Education – Sourcing Manager Schools Bloom Education – CEO GEMS Education – Digital & Innovation Specialist Bloom Gardens School LLC – Procurement Manager GEMS Education – Executive Principal Bright Kids Nursery – Nursery Manager GEMS Education KSA – CEO Bright Riders School Dubai – School Facilities Manager GEMS Founders School – Head of eLearning & Innovation Brighton College Dubai – Headmaster GEMS International School Al Khail – Head of Innovation Brighton College Dubai – Procurement Manager British International College of Cairo – School Director British International School – Head of Kindergarten British International School – Head of Primary British International School Ajman – Curriculum Coordinator & Teacher Trainer British Orchard Nursery – Principal
GEMS Modern Academy – Dean of Studies Curriculum Prime Achiever Nursery School, Nigeria – Head of Nursery
GEMS Our Own Indian School – Supervisor Prince Sattam Bin Abdulaziz University – Vice Dean
GEMS Royal Dubai School – Vice Principal Curriculum Lead Pristine Private School – Founder
GEMS Wellington Academy Silicon Oasis – Vice Principal Qassim University – Director
GEMS Wellington International School – Deputy Head Teacher Raffles International School – Deputy Head
GEMS Winchester School Fujairah – Head of Literacy Raha International School – Principal
GEMS World Academy – Digital Technology Coach Rainbow Valley Nursery DMCC – Managing Director
GEMS World Academy – Curriculum Coordinator RAK Academy – Purchase Manager
GEMS World Academy – Assistant Principal Rashid School for Boys – Digital Integration Lead
German International School Dubai – Member of the Board Redwood Montessori Nursery – Nursery Manager
German International School Dubai Kindergarten – Head of Kindergarten Regent International School – Assistant Head
Global Indian International School – Head of Operations Business Development Repton Foundation School – Head Teacher
Hartland International School – Principal / CAO Repton School – Head Teacher
Higher Colleges of Technology – Manager Sabis Educational Resources DMCC – General Manager
Horizon English School – Deputy Head Teacher Sabis Educational Resources DMCC – Purchase & Printing Coordinator
Horizon International School – IT Manager Safa British School – Principal
Innoventures Education – Group Procurement & Facilities Manager Safa Community School – Head of Design Technology
Innoventures Education – CEO Safa Schools – Managing Director
Institute of Positive Education Geelong Grammar School – Associate Director Saham Vocational College – Technical Training Specialist
International Community School – Head of Curriculum Scholars International Academy – Vice Principal
International Community School – Managing Director Scholars International Group – Executive Principal
International Community School – Procurement Manager Sharjah English School – Head of Music
International School of Arts & Sciences – School Principal Star International School – Head of Secondary
International School of Arts & Sciences – Operation & Procurement Officer Swiss International Scientific School – Head of Technology & Innovation
International Schools Group – Coordinator for School Improvement Taaleem – Director
International Schools Partnership – Head of Operations Taaleem – CEO
Jack & Jill Nursery – CEO Taaleem – Head of Arabic & Islamic Education
Jeddah Private International School – School Business Manager Taaleem – Head of Project & Facilities
Joyville Nursery & Primary School, Nigeria – Proprietor The Alpha School LLC – Executive Secretary
Jumeira University – CEO The American Community School of Abu Dhabi – Director of Learning Innovation
Jumeirah College GEMS Education – Vice Principal & eLearning
Jumeirah English Speaking School – Procurement Specialist The Aquila School – Principal
Jumeirah English Speaking School Dubai – Director The British School Al Khubairat – Contracts Purchasing Manager
Jumeirah Primary School – School Improvement Leader The British University of Bahrain – Chairman
Kent College LLC FZ – Head of Learning The City School International – Executive Assistant to Group Chairperson
Khalifa University – IT Director The Indian High School – CEO
Kiddy Planet Early Learning Centre – Owner The Kindergarten Starters – Chief Digital & Innovation Officer
Kids Cottage Nursery – Nursery Director The Oxford School – Vice Principal
Kids Spot Nursery – Owner The School of Research Science – Assistant Head Teacher
King Abdulaziz University – Vice President for Development The Sheffield Private School – Head of Arabic & Islamic
King Abdulaziz University – Head of Strategic Planning Unit The Sheikh Zayed Private Academy for Boys – Digital Innovative Learning Specialist
King Saud University – Vice Dean The Sheikh Zayed Private Academy for Girls – ICT Manager
Kings Education – ECA Coordinator The Sultans School – Head of Secondary
Ladybird Nursery – CEO The Sultans School – Director of Finance & Administration
Latifa School for Girls – Headmistress The Wellspring School – Early Childhood Principal
Le Petit Poucet Nursery – Head of Education Early Years UAE University – Dean
Le Petit Poucet Nursery – Nursery Manager Universal American School – Head of English
Little GEMS International – Head of Preschool Universal American School – Business Manager
Lycee Francais International De l'AFLEC – Communications Manager Universal American School – Head of Arts & Theatre
New English School – Chairman University College London Institute of Education – EdTech Start up Liaison
New York University, Abu Dhabi – Academic Technology Manager University of Birmingham – Senior IT Manager
Nord Anglia Education – Regional IT Director University of Bolton Academic Centre – Campus Director
Oakfield Early Learning Centre – Centre Director University of Fujairah – Head of Smart Learning Unit
Odyssey Nursery JFG – Deputy Director University of Sharjah – Head of Technology Transfer
Oxford School – Head of Department English University of Wollongong in Dubai – Head of IT
Paddington Nursery – Principal Uptown School – Assistant Head
Planets Montessori Nursery – Manager Victory Heights Primary School – Head of Science & Steam
Podar International School, India – Principal Zayed University – Academic Technology Manager
Premier Schools International LLC – Primary Digital Coordinator
8 | www.gessdubai.comA GATEWAY TO THE
MIDDLE EAST & BEYOND
With our visitor audience coming from 68 countries, GESS Dubai is truly global in its reach,
with visitors from across the globe recognising the benefits of attending. This is without
losing sight of the relevance to the local education markets as 2019 saw a 12% increase in
visitors from across the GCC.
TOP COUNTRIES WHERE VISITORS COME FROM
Australia Oman
Canada Pakistan
China Russia
Finland Saudi Arabia
Germany South Africa
India Spain
Japan Egypt
Jordan Kuwait
Kenya UK
Malaysia UAE
Nigeria USA
THE FEEDBACK SPEAKS FOR ITSELF
EXHIBITORS: VISITORS:
93% 73%
are likely to conduct business
met their
with an exhibitor as a result of
objectives
their visit to the show
92% 96%
rated GESS Dubai as good to
would recommend GESS to
excellent for finding new products
another company
or suppliers
80% 94%
said that GESS Dubai rated GESS as important to the
changed their prospects for development of their school or
the better in the region organisation
88% rated the ROI of exhibiting at
GESS Dubai as good to excellent 94% would recommend their
colleagues visit GESS Dubai 2020
9 | www.gessdubai.comEXHIBITOR STAND PACKAGES
There are a variety of stand packages available to suit all requirements and budgets.
Whether you require a large island stand with that added wow-factor, or a smaller pre-built
shell scheme stand we can accommodate your needs.
We work with a number of government bodies and associations to organise country
pavilions from all corners of the globe. For 2020 these include, UK, USA, Germany, Korea,
China, India, Finland and Singapore.
There are a number of grants available to help with the cost of exhibiting. Contact your
Account Manager for more information.
Book your stand by 25th September 2019 to take advantage of the Early Bird rate on
both Shell Scheme and Space Only stands.
SHELL SCHEME
EARLY BIRD RATE (ONLY AVAILABLE UNTIL 25TH SEPTEMBER 2019)
$665 per sqm +5% VAT
FULL RATE
$695 per sqm +5% VAT
SPACE ONLY (MINIMUM 21 SQM)
EARLY BIRD RATE (ONLY AVAILABLE UNTIL 25TH SEPTEMBER 2019)
$630 per sqm +5% VAT
FULL RATE
$660 per sqm +5% VAT
START-UP PAVILION
2sqm Shell Scheme Stand
EARLY BIRD RATE (ONLY AVAILABLE UNTIL 25TH SEPTEMBER 2019)
$1330 +5% VAT
FULL RATE
$1390 +5% VAT
If you have been operating for 3 years or less and have an annual turnover not exceeding $5m, you can apply
for a smaller stand in the Start-Up Pavilion. For the most innovative, new to market companies this can be the
most cost-effective way to ensure your products reach the key industry decision makers.
Contact your GESS Account Manager to discuss the various stand
options that best suit your requirements
Lots of interesting new ideas and suppliers. Leaving inspired
and with a long shopping list!
Allison McDonald, Principal, Al Basma British SchoolSPONSORSHIP & BRANDING
OPPORTUNITIES
Place your brand in the forefront of the minds of the region’s top educators with a variety
of branding opportunities.
The branding opportunities available at GESS Dubai give your brand exposure to over
12,000 education professionals from 68 countries. Our packages give you exclusive thought
leadership, powerful branding and speaking opportunities to drive your aims and objectives
at the event.
SPONSORSHIP PACKAGES
All sponsorship packages include pre-show and onsite digital, print and onsite branding opportunities and
prices are inclusive of your exhibition space.
PLATINUM PACKAGE (EXCLUSIVE)
Our platinum sponsorship package is designed for leading organisations to have access to our most
important, sought after clientele as well as having access to our highest visibility branding sites at the show.
This is a truly unique proposition for the truly outstanding amongst us.
GOLD PACKAGE (1 SOLD - 1 AVAILABLE )
Our gold sponsorship packages are designed for those that want to play a major role in the future of the
education industry. These opportunities will ensure your brand is truly unforgettable.
SILVER PACKAGE (4 AVAILABLE)
Our silver sponsorship package has been tailor made for companies who want to get their brand out there to
a mass audience. Providing prominent branding, there are numerous opportunities for potential clients to get
to know your brand.
Contact your GESS Account Manager to receive the full Sponsorship Brochure with details on pricing,
deliverables and further branding opportunities.
GESS Dubai 2019 set a new
benchmark in the world of
education events. If you wish to
do business in the international
education space, there is no
better exhibition to attend.
Navin Valrani, CEO, Arcadia Education
11 | www.gessdubai.comA CONFERENCE
TO ENGAGE AND
INSPIRE
Alongside the exhibition runs our globally renowned,
free to attend conference featuring seminars, live
case studies, workshops and panel discussions. Our
conferences provide the region’s educators exposure
to the latest trends, best practice as well as the latest
tech in the pursuit of excellence in their classrooms.
150+ 250+
cpd
speakers accredited
seminars
POSITION YOUR COMPANY AT
THE FOREFRONT OF THOUGHT
LEADERSHIP
The Innovation Stage at GESS Dubai
is our exhibitor workshop area, giving
you the chance to demonstrate the
wider benefits of your products to our
conference attendees.
Leave the hard sell for your stand though! This is your
opportunity to show visitors you are aware of and
solving the problems they are experiencing in their
classrooms. It’s also a great way to present your product
in a real life setting and give visitors a closer look at
what it can do.
Innovation Stage sessions are 20 minutes long and in
high demand, so the sooner you book your stand the
sooner you can request a speaking slot.
Contact your GESS Account Manager for more information on
Exhibitor Workshop availability.
12 | www.gessdubai.comLEADERS IN GESS LEADERS
IN EDUCATION
EDUCATION CLUB
BREAKDOWN
The Leaders in Education Club is by
invite only, designed to build and
develop lasting business relationships
and create an exclusive experience
for education professionals who have direct purchasing
authority or who influence the buying process at their
school or institution.
35% School Owner /
WHO’S A LEADER? Director / CEO / Founder
Leading educators who directly influence purchasing, 19% Head Teacher /
owners of schools or those influencers who direct Principal / Dean
school strategy and training. The movers, shakers and 5% Procurement /
visionaries of the education industry… Purchasing / Bursar
7% Deputy / Assistant
Principal
GESS LEADERS IN EDUCATION FOCUSES
11% Manager /
ON THREE MAIN OBJECTIVES: Supervisor
1. Facilitating relationship building between Members 13% Head of Department /
Year / Subject / Learning
by providing valuable networking opportunities.
3% Administration /
2. Offering exclusive training opportunities targeted Finance
towards educational leaders both at GESS exhibitions
2% Government Advisor /
and also at satellite events during the year. Education Officer
3. Helping our Members navigate our exhibitions 5% Other
efficiently and connect with the right exhibitors who
are offering project-relevant products and services.
The 2019 event welcomed over 650 of the region’s
most influential buyers to the show. 90%
Private
10%
Public
To nominate your key buyers in the region, please
contact: leaders@gesseducation.com
13 | www.gessdubai.comMORE THAN JUST AN EXHIBITION GESS AWARDS Described as the ‘Oscars’ for the education industry, the GESS Education Awards are now in their 6th year, recognising and rewarding the quality and diversity of educational products, resources, services and people as well as the best educational institutions. The Awards also celebrate the outstanding accomplishments of education professionals in raising quality standards for teaching and learning in schools across the region. The winners were celebrated at a Gala Dinner on the 2nd night of the exhibition with over 350 education professionals in attendance. The GESS Awards are a fantastic opportunity for your company to get the recognition it deserves for all your hard work into changing the face of education. To find out more about the 2020 GESS Awards email awards@gesseducation.com
GESS EVENTS
Turkey | Istanbul
UAE | Dubai
Africa | Nigeria
Africa | Kenya Indonesia | Jakarta
BE PART OF SOMETHING EXTRAORDINARY
Join us to showcase your products to our targeted audience of educational professionals and find how GESS
can benefit your business globally. Contact us now to reserve your place at this exciting event and take
advantage of what will be your most powerful sales platform of 2020.
FOR MORE DETAILS CONTACT:
Jonnie Wicks, Event Director
Tel: +44 (0)20 8846 2920
Mobile: +44 (0)788 466 4938
Email: jwicks@tarsus.com
www.gessdubai.com | www.gessindonesia.com | www.gess-turkey.com | www.gessleaders.com
Organised by:
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