Getting more money for your property - Karl Gillon Real Estate Agent
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Getting more money for your property
Hi, I’m Karl Gillon I have more than 25 years of experience selling homes to Australians as well as to overseas buyers, continuing the family tradition that spans over 5 generations of Re al Estate Agents. During this time, I have developed a unique set of skills to e nsure I am able to overcome any obstacle to negotiate the highest possible sale price. I have enjoyed public success as an auctioneer on the hit TV series “The Block”, winning the show for contestants Brad & Lara, and breaking the record for the show by achieving $500,000+ above reserve. The result saw me invited back to appear on the show another 2 consecutive times. What sets me apart from other industry leaders? Over 25 years of experience where I have sold in every possible property cycle. As most people are already aware and aQer many years of solid growth, the property market is going through a natural correcRon. This correcRon is what is commonly referred to as a Buyers Market. When the buyer is in a stronger posiRon to negoRate, the need for an experienced agent skilled in handling buyer objecRons, knows how to reply with the right response and ensures you achieve the highest possible sale price.
Why choose Karl Gillon and Ray White Broadbeach Waters
Being the largest Real Estate Agency in Australasia, Ray White prides
itself on being Australia’s favourite and most trusted agency. With just
I’m excited to be part of the Ray White Broadbeach Waters sales team.
under 1000 offices across 10 countries, the larger Ray White Group is
Ray White’s award-winning reputaRon for success spans more than
backed by knowledge, systems and training that has seen the agency
110 years.
become an industry leader.
For me, the move to Australia’s leading real estate company made
Ray White has maintained the dominant market share on the Gold
sense. LisRng your property with Ray White enables you access to
Coast for many years enabling them to meet more buyers than any
thousands of potenRal agents and buyers they are connected with.
other agency.
This unrivalled database and level of buyers, in the hands of a skilled
agent such as myself, helps create more compeRRon and demand for
your property, and leads to the highest possible sale price.
Why Karl Gillon & Ray White Broadbeach Waters are the right choice
Satisfaction guaranteed If you are ever unhappy with the level of service that we guarantee, you can end our exclusive contract at any time.
Effective Marketing
Access to every relevant You’ll never have to
marketing tool in Australia worry about follow ups
Including advanced web-based
marketing, enabling us to either tailor a
marketing plan that best suits your
1 3
Detailed weekly buyer activity
reports keep you informed
throughout the campaign. The report
property and budget to help generate also shows you we are chasing up all
maximum exposure and buyer enquiry. enquiries to ensure we generate
maximum amount of interest.
Australasia’s largest website 2 High Quality Photography
Selling more property and meeting more
buyers than any other agency in Australia 4 High quality photography and video
designed to make your property
stand out from the crowd.Effective Marketing
1 million 1,000
Combined weekly readership. Individually owned offices
Ray White is Australia's largest in over 10 countries
property print advertiser.
100,000+
More open homes than
T Over 1 million
Visits to raywhite.com
any other real estate. every monthDecades of experience As a skilled agent & auctioneer with more than 25 years experience selling property in the competitive Australian market, I’m highly trained and skilled to negotiate the highest price for every home. I get engaged to sell. Add to this the Ray White Group, which offers more than 60,000 properties for sale each year with the widest selection of real estate of any group in Australasia. With this combined experience you can rest assured that the sale of your property is in safe hands.
Skilled Negotiation As a veteran skilled negoRator, my consistent presence throughout your campaign ensures your property receives the Rme and a_enRon required to achieve the highest possible price, not just the quickest sale.
Available for Inspections I will always make myself available for inspection times that suit you. Prime open times suit buyers and help drive more traffic. More traffic equates to more potential buyers having the opportunity to inspect your home.
Follow ups - a given All buyer enquiries registered and responded to ASAP. I will make same day contact and ensure ongoing communicaRon with every interested buyer unRl the highest possible price is achieved.
Regular and Honest Feedback I will forward honest and regular feedback received from buyers and forward all offers submitted. I will maintain daily contact throughout the campaign and e-mail detailed weekly activity reports that show who is and isn’t interested, at what level, and reasons why. This level of detail will not only give you comfort that no stone has been left unturned, but will assist you in setting your reserve at a price you are happy to sell for.
Proven Track Record Ray White sells 6 properRes every hour. Their vast network of potenRal buyers in the hands of a skilled agent like myself, means you have the best possible chance of selling your property at the highest possible price.
FREE Download of my E-book
Everything you need to know to prepare your property to sell for top
dollar is in my FREE eBook. “Selling your Home for More”; which has
been supplied as part of my submission.
✓ Preparing your property for the best chance of selling for top dollar
✓ Tips on cleaning you property to create more space
✓ Selecting and working with your agent to get the best possible result
✓ Tips on staging your property so buyers understand how to utilise and arrange the
home
✓ Making a spectacular first impressions and literally wow-ing potential buyers
Get your copy at karlgillon.comProperty Appraisal
Setting the right price is key to generating demand. There are a number of
variable factors that need to be taken into consideration when assessing
the potential market value of a property. When recommending a selling
price the following are factors considered:
✓ The condition and facilities of your home
Request an ✓ Where your property is located
Appraisal ✓ Recent comparable property sales in area
✓ What comparable properRes are currently in the marketplace
✓ The popularity of the area with buyers
✓ The average days on the market before a sale
✓ Dwelling and land size
✓ Age of dwelling and date of last renovaRon and improvements made
✓ The state of the national and local property marketMethods of Sale Next we need to consider whether you prefer your property to be sold by Auction, Expression of interest or For Sale. Each has it’s own benefits so choosing a sale type generally comes down to a combination of what your age nt recommends will suit the property and what you are most comfortable with.
AUCTION AucRons are a very effecRve way to sell your home, as the buying community knows you are commi_ed to making an immediate sale. The number one reason a vendor and agent selects the AucRon method of selling is buyers oQen get emoRonally connected to the property and will therefore get caught up in the compeRRon of the AucRon and bid far higher than they had anRcipated.
AUCTION ADVANTAGES
AucRons are a very effecRve way to sell your home, as the buying ✓ Competitive bidding drives up prices
community knows you are commi_ed to making an immediate sale.
✓ You determine the terms and conditions
The number one reason a vendor and agent selects the AucRon
✓ You are protected by your reserve price
method of selling is buyers oQen get emoRonally connected to the
property and will therefore get caught up in the compeRRon of the ✓ You control your marketing budget
AucRon and bid far higher than they had anRcipated.
✓ Buyers can still make early offers
✓ An auction date forces buyers to take action
✓ Sales are unconditional with no cooling off periodEXPRESSIONS OF INTEREST “Expressions Of Interest” are a closed silent aucMon where all bids are kept secret unMl a specific Mme set by you. The highest bidder wins if the offer is accepted. Your reserve and all bids can be kept 100% private. The Buyer holding the highest offer at the closure date wins the right to negoMate exclusively with the Vendor for 24 hours.
EXPRESSIONS OF INTEREST “Expressions Of Interest” are a closed silent aucMon where all bids are kept secret unMl a specific Mme set by you. The highest bidder wins if the offer is accepted. Your reserve and all bids can be kept 100% private. The Buyer holding the highest offer at the closure date wins the right to negoMate exclusively with the Vendor for 24 hours. ADVANTAGES ✓ Buyers can’t base their offer off other bids ✓ It only takes one interested party to drive pricing up ✓ You don't have to accept the highest offer ✓ Less stressful & more private than a public Auction ✓ Helps determine true market value ✓ A closure date forces buyers to take action ✓ You control your marketing budget ✓ Buyers don’t get to assess how many genuine offers there are ✓ You don’t have to disclose your reserve or other offers submitted
The most tradiMonal of the selling methods, the standard For Sale allows vendors to set a fixed price on the property. For
SALE a successful transacMon to occur and avoid the property being on the market too long, it’s important to set a realisMc price
from day one.The most tradiMonal of the selling methods, the standard For Sale allows vendors to set a fixed price on the property. For
SALE a successful transacMon to occur and avoid the property being on the market too long, it’s important to set a realisMc price
from day one.
ADVANTAGES
✓ Asking price is set
✓ You can set a deadline or choose not to
✓ More open selling process
✓ You can advertise the asking price
✓ Buyers prefer this method as your reserve is publicEngaging Digital
Our multi-faceted campaigns, ensure the correct demographic and target audience is being reached,
working together for maximum impact and enquiry.
Whilst print is a crucial tool, social and digital marketing provides an interactive
gateway to potential buyers on a global scale.
Online
w w w. r a y w h i t e b r o a d b e a c h w a t e r s . c o m . a u
facebook
w w w. f a c e b o o k . c o m /
r wbr oadbeac hwat er s and r w m e r m a i d w a t e r s /Advanced Internet Marketing
Why you need Advanced Internet Marketing (AIM)
Look bey ond the Facebook Ads Goog le Ads
tradi ti onal proper ty Ca pt iva t in g F ac ebo o k a d s a re a n A h ug e n um b e r o f p e o p l e use
web sit es in t e g r al pa r t o f ou r A IM so l ut i o n .
W h e n u s ed in c o mbi na t i o n w i t h
G o o g l e s e a rc h e v e ry d a y t o f i nd
p ro p e rt y - o ft e n t o s a v e t i m e
o u r un i qu ely p ow er f u l a d t a rg e t i ng a c c e ss i ng t r a d i t i o n a l p ro p e r t y
AIM f inds b oth p as si ve an d a nd re -t ar g et i ng o f a ds , w e w e b si t e s . B y m a t c h i n g t h e se
acti ve buy ers - many o f wh o m a ch ie ve e xc e llen t e n ga ge m e nt a n d se a rc h e s t o y o u r p rop e rt y w e
are not lo o ki ng o n the t r a dit io na l rea ch mo re of th e rig h t p e o p l e . sh o w y o ur a d s - o ft e n a b o v e t h e
rea l es tate web site s. Tapp i ng se a rc h re s ul t s .
into the phe nomenal po we r o f
Goo g le & Facebo o k is t he m o st
Google Di splay
effec tive way to rea ch pe o ple Ads Retarg et ing &
matching the re lev ant t a rg e t in g
f or y our p ro pe rty. Imp o rt a n t ly,
Tar geting
In t e r n e t u se r s s ee Goo gl e D i sp l a y
it' s great val ue f or m on ey t o o . Ad s a ll t h e t ime . We u se t he se A d v a nc e d t a r ge t i ng m a t c h e d t o
s am e t yp es o f ad s t o sho w c a s e y o u r p ro p e rt y a nd a re a m e a n s A I M
yo u r pro per t y a s peo p l e s urf t he fi n d s m o re p ro sp e c t i v e b uy e rs
n et , wi t h e n g ag in g c on t e n t t h a t o nl i ne . R e t a rg e t i n g a d t e c h no l o g y
g et s mo re pe o ple c lic k i ng t o se e k e e p s y o ur p ro p e r t y i n fro nt o f
mo re a bo u t yo ur l ist i n g . p o t e n t i a l l y i n t e re st e d b uy e rs m o re
o ft e n t o d ri v e e n ga g e me nt fu r t he r.Buyer Enquiry Pie Chart
8% 22%
Print Referal
2% 24%
Other Online
As a general rule I recommend spending around 1% of your target sale figure
on your marketing budget to tap into the largest possible buyer pool.
**Source: Macquarie Bank Report – real estate benchmarking 2012Print is an essenMal element of a successful markeMng
Print campaign that taps into 100% of the buyer pool. Print
markeMng comprises local newspapers like the Gold
Coast BulleMn.
✓ Print will help bring in more genuine buyers than just internet marketing
✓ Shows potential buyers you are a serious vendor with a genuine intent to sell your property
✓ Very useful to attract the passive Buyer who is not
necessarily looking at the web based portals
✓ Print can stimulate word of mouth marketing
✓ Print has a long lifespan in homes and cafe’s driven
by quality editorial content
✓ Print maintains a large readership, many of which are interested in propertyThe Gold Coast Bulletin This local publicaRon is the most popular choice by Vendors looking adverRse their property for sale. It is also the most popular local paper where buyers go to looking for homes to buy. Saturday CirculaRon of GC BulleRn is 33,934 and Readership is 109,000. 67% of Saturday Gold Coast BulleRn readers are moved to buy products and services they have read about, and eight in ten of them (82%) share what they read and see with others.
Chinese Newspaper
Queensland Property Weekly
The Queensland Property Weekly magazine is the leading
Queensland’s Residential and commercial property
outside English media with news, features and information
for property buyers, developers and investors.
With Circulation of 10,000 copies per issues, it is
distributed free at more than 50 locations throughout
Brisbane and Gold Coast. Our distribution is concentrated
in areas with dense Asian population, providing efficient
distribution and excellent coverage of all areas such as
Brisbane City CBD, Chinatown, Aspley, Sunnybank,
Sunnybank Hills, Runcorn, Robertson, Logan, Eight Mile
Plains and Gold Coast. You will also find our newspaper
stands at selected real estate agents.
Queensland Property Weekly aims to introduce a network
of Chinese buyers to the Australian real estate market and
at the same time offer the best value advertising in their
field.The rise of the great Chinese consumer
China boasts some of the wealthiest people on the planet and they have their eyes set on
international property.
Top destinations for Chinese property buyers
AUSTRALIA
- Sydney - Gold Coast
- Melbourne - Perth
- Brisbane
‘ ‘
102 million 22 million 67.5 million
Upper middle class Chinese High net worth Chinese Affluent Chinese by 2020
**Source: McKinsey & Company
https://www.businessinsider.com/chinas-middle-class-is-exploding-2016Our Resources
ConnecMng you to Foreign Buyers
Hong Kong Ray White Live
China Desk
Office Online Auctions
Beijing office Juwai
WeChat Translation Services raywhite.com.au WeiboInternet Marketing Internet markeMng is by far the most important and best performing of all markeMng channels as far as reach and ROI. Popular internet marketing methods;
Internet Marketing Internet markeMng is by far the most important and best performing of all markeMng channels as far as reach and ROI. Popular internet marketing methods; ✓ Social Media
Internet Marketing Internet markeMng is by far the most important and best performing of all markeMng channels as far as reach and ROI. Popular internet marketing methods; ✓ Social Media ✓ YouTube
Internet Marketing Internet markeMng is by far the most important and best performing of all markeMng channels as far as reach and ROI. Popular internet marketing methods; ✓ Social Media ✓ YouTube ✓ Real Estate Websites
Internet Marketing Internet markeMng is by far the most important and best performing of all markeMng channels as far as reach and ROI. Popular internet marketing methods; ✓ Social Media ✓ YouTube ✓ Real Estate Websites ✓ Agency Website
Marketing Internet markeMng is by far the most important and best performing of all markeMng channels as far as reach and ROI. Popular internet marketing methods; ✓ Social Media ✓ YouTube ✓ Real Estate Websites ✓ Agency Website ✓ Property Specific Website
The Marketing Funnel
The winning formula for selling more
ATTE N TION
At the acenMon stage we acract potenMal buyers by
building awareness.
✓ Social Media
✓ Print Advertising
✓ Personal Databases
✓ Real Estate Websites
✓ Flyers
It is at the acenMon stage the funnel is widest to
generate as much acenMon as possible.The Marketing Funnel
At the interest stage we educate buyers on the
ATTE N TION features of your home, the locaMon and asking price.
INTEREST ✓ Agency Websites
✓ Print Brochures
✓ Property Specific Websites
✓ Follow Up Phone Calls
✓ Flyers
All enquiries are databased and communicated with
throughout the sale process. It is at this stage we
invite buyers to an open home or back for a second
inspecMon.The Marketing Funnel
ATTE N TION
At the desire stage of the funnel we foster the buyers
interest with the open homes and aucMons.
INTEREST
✓ Buyers Attend Auctions
✓ Follow Up Phone Calls
DESIRE ✓ Contract Negotiations
This is where the buyers start to become invested
owning your property and we can start with contract
negotiations.The Marketing Funnel
ATTE N TION At the acMon stage buyers submit offers for private
sale or bid at aucMons.
INTEREST
✓ Acceptance of Offers
✓ Auction Bidding
DESIRE ✓ Private Negotiation
✓ Contract Terms
ACTION
Once the highest possible price has been negoMated,
and if it is at a level the Vendor is happy with, the
property is sold, if not the property remains for sale.The Marketing Funnel
ATTE N TION
At the advocacy stage both buyers and vendors
become brand advocates. Ideally, on compleMon of a
INTEREST sale, both the Purchaser and Vendor are happy with
the level of service they received leading to referral
business.
DESIRE
✓ Join the database
ACTION ✓ Purchase additional properties
✓ Contract Negotiations
ADVOCACY
“Th e con ce pt of t h e Mar ket i n g Fu n n e l i s t h at more qu ali fi e d bu ye rs c re ate s more comp et i t i on
wh i c h le ads to a h i g h e r sale p r i ce .”Contact Us email. karl.gillon@raywhite.com web. karlgillon.com.au phone. 0411 746 746 Find Us address. Shop 7/1 Sunshine Blvd Broadbeach Waters QLD 4218
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