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Going further CORPORATE RESPONSIBILITY REPORT - avenir ...
Going further
CORPORATE RESPONSIBILITY REPORT

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2   AVENIR GLOBAL Corporate Responsibility Report   3
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At AVENIR GLOBAL, corporate responsibility is
                                                    part of our DNA. As for every project we are involved
                                                    in, we strive to go above and beyond. Our Corporate
                                                    Responsibility Policy is a core component of our
                                                    culture and guides us in how we conduct business.

GOING                                               FURTHER
                                                    We continuously search for ways to go further, to push our limits, both in
                                                    terms of business—in 2019, the acquisition of Hanover, our sixth in five years,
                                                    allowed us to expand into new markets such as the Middle East—and in terms of
                                                    our corporate behaviour.

                                                    In 2019, we pushed our commitment to integrity and professional conduct
                                                    further by launching a Firm-wide Code of Conduct, which serves as the
                                                    foundation for the Firm’s policies and procedures. 2019 also marked the first
                                                    year of The Institute 301, the third level of our in-house, Firm-wide learning
                                                    program. We welcomed a cohort of 12 senior leaders from across multiple
                                                    brands and markets for a year-long program with the goal of strengthening their
                                                    understanding and vision of the Firm, the business of the business, and the key
                                                    role they play as leaders of a broader network.

                                                    Our people work tirelessly to help their clients succeed and work just as hard for
                                                    their communities. We greatly value and encourage our people’s commitment to
                                                    local organizations supporting a wide range of causes, from hunger relief, youth
                                                    and the elderly, to diversity and culture. And we are proud to continue our efforts
                                                    of making our business practices more sustainable by recycling, composting and
                                                    reducing our use of all types of consumables.

                                                    These commitments are part of who we are. We don’t settle for “just enough”—
                                                    we go further because we care. Through a series of actions—big and small—
                                                    directed toward a common goal, we create a force that drives change.

                                                    Valérie Beauregard
                                                    Executive Vice-President, AVENIR GLOBAL

4   AVENIR GLOBAL Corporate Responsibility Report                                                                                         5
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AVENIR
GLOBAL
BY THE NUMBERS

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Our Corporate Responsibility Policy
focuses on four key areas where we
believe we can have the most impact:
ethical conduct, social investment,
environmental performance and
human capital development.

Each is supported by operational
guidelines and, where appropriate,
annual performance metrics.

ETHICAL CONDUCT                                      HUMAN CAPITAL DEVELOPMENT                               SOCIAL INVESTMENT                                ENVIRONMENTAL PERFORMANCE
We are committed to practicing public                We select, compensate and promote our                   We encourage employees to undertake pro          We work to minimize the Firm’s environmental
relations at the highest professional standards.     employees on the basis of merit, without                bono work—the donation of communication          impact, specifically by reducing our direct paper
Our Firm has strict policies and guidelines          discrimination on grounds of race, religion,            counsel and services—for not-for-profit          and water consumption, recycling, conserving
governing the conduct of its business, notably       ethnic origin, sexual orientation, age or disability.   organizations on behalf of the Firm. We also     energy and procuring environmentally responsible
regarding confidentiality, ethics and conflicts      We offer an extensive range of professional             make financial contributions to not-for-profit   goods and services. Local green committees are
of interest. We seek to provide collaborative        development and training programs at the                organizations in the communities where           responsible for implementing environmental
and sustainable communication solutions to           local, national and international levels for all        we operate and encourage employees to            programs and monitoring our performance on
our clients.                                         categories of employees. We reward                      make financial contributions. We recognize       an annual basis. The Firm encourages clients
                                                     excellence internationally, nationally and              employees for their pro bono work by             to integrate environmental concerns into their
                                                     locally, and each office offers its employees           incorporating this aspect into annual            business and communications practices and
                                                     specific programs and benefits to foster their          performance evaluations.                         counsels them to minimize their environmental
                                                     wellness and satisfaction.                                                                               impact in all of their communication efforts.

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ETHICAL CONDUCT

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WE RESPECT THE LAW AND OUR                                          WE ACT WITH HONESTY
                                                                    INDUSTRY CODES OF CONDUCT.                                          AND INTEGRITY AT ALL TIMES
                                                                                                                                        IN THE ADVICE WE PROVIDE
                                                                    We respect local, national, and any other laws with an
                                                                                                                                        CLIENTS AND THE WORK WE DO
                                                                    international reach, such as the UK Bribery Act, the US
                                                                                                                                        ON THEIR BEHALF.
                                                                    Foreign Corrupt Practices Act and the UK Modern Slavery
                                                                    Act where relevant, as well as all applicable industry and          All of our work must be able to pass
                                                                    lobbying codes of conduct.                                          the test of public scrutiny without
                                                                                                                                        placing clients’ or the Firm’s integrity,
                                                                                                                                        reputation or qualifications in question.
                                                                    WE TREAT PEOPLE WITH                                                We accurately represent the services we
                                                                    DIGNITY AND RESPECT.                                                provide and the breadth and depth of
                                                                    We are committed to providing a workplace free of                   our knowledge and our experience. We
                                                                    harassment, and one in which all individuals are treated            take responsibility for our own actions
                                                                    with dignity and respect. We select, compensate and                 and expect others to do the same.
                                                                    promote our employees on the basis of qualifications and            We are always open and transparent
                                                                    merit, without discrimination or concern for race, religion,        when gathering information for a client
                                                                    national origin, gender, sexual orientation, age or disability.     or when seeking to attain a business

ETHICAL
                                                                    We recognize that workforce diversity creates a limitless           objective. We encourage employees to
                                                                    source of ideas and opportunities; we actively seek out             express any concerns, and never wish to

CONDUCT
                                                                    employees from a wide range of backgrounds, experiences             have employees conduct work that they
                                                                    and perspectives. We exhibit care and concern for the               do not personally believe in.
                                                                    health and well-being of our employees and seek to help
                                                                    them strike a balance between work, family and other
                                                                                                                                        WE AVOID CONFLICTS
                                                                    personal responsibilities. We celebrate the extraordinary
Our Code of Conduct
                                                                                                                                        OF INTEREST.
                                                                    achievements of colleagues.
                                                                                                                                        We conduct our personal activities,
                                                                                                                                        whether paid or unpaid, in ways that
                                                                    WE MANAGE OUR RESOURCES WISELY.
Maintaining the highest level of                                    We favour the accomplishment of work through synergy,
                                                                                                                                        avoid any possible conflict of interest.
                                                                                                                                        This includes not offering and refusing
                                                                    which refers to the pooling of our people’s skills, experience      to accept any financial interest, position,
integrity and professional conduct                                  and creative abilities in all aspects of corporate life. We focus
                                                                    on a disciplined management approach that allows us to
                                                                                                                                        payment or other type of advantage
                                                                                                                                        that could create a real or apparent

in all of our daily activities has                                  meet our profitability objectives while ensuring the long-
                                                                    term sustainability of our business.
                                                                                                                                        situation of lack of objectivity or of
                                                                                                                                        improper influence on the outcome of
                                                                                                                                        business decisions. In case of doubt, we
been paramount to shaping our                                       WE APPLY FAIR BUSINESS PRACTICES.
                                                                                                                                        consult senior colleagues and/or seek
                                                                                                                                        legal advice. We inform the appropriate

Firm’s reputation as a trusted                                      We always base the offering and procurement of goods and
                                                                    services on price, quality, function and necessity and other
                                                                    market-specific criteria. We compete aggressively in our
                                                                                                                                        persons of situations that could create
                                                                                                                                        such conflict as soon as we are aware
                                                                                                                                        of them.
advisor for 43 years.                                               markets but do so equitably and ethically.
                                                                                                                                        WE PROTECT CONFIDENTIALITY
                                                                    WE ARE COMMITTED TO QUALITY AND                                     AND SAFEGUARD PRIVACY.
                                                                    HIGH PROFESSIONAL STANDARDS.                                        Our relationships with clients are private
Rooted in our core values, our Code of Conduct, which was newly
                                                                    Our work is grounded in research, insight and deep sector           and are not shared without consent.
adopted in 2019, is the foundation for all of the Firm’s policies                                                                       We presume that any information we
                                                                    understanding, and seeks to create meaningful impact for
and procedures.                                                     our clients. We recognize our limitations and seek guidance         receive in the course of our work is
                                                                    when needed. We promote learning, excellence, innovation            confidential, unless we know that the
These commitments outline core standards for behaviour that our     and continuous improvement                                          information is already public knowledge.
stakeholders can expect from each of us, in our multiple roles of                                                                       Insider trading is expressly prohibited;
employer, supplier, partner, client and global corporate citizen.   WE ARE RESPONSIBLE GLOBAL CITIZENS.
                                                                                                                                        client information, no matter its nature
                                                                                                                                        or source, shall not be used for personal
They have been adopted by AVENIR GLOBAL and each of its brands.
                                                                    Wherever we do business, we strive to make positive                 gain or for the benefit of others.
                                                                    contributions to our local communities, both directly, and
                                                                    through our client work. The Firm supports not-for-profit           We take active measures to protect all
                                                                    organizations and projects that align with our culture,             data and information against theft, loss
                                                                    in addition to encouraging our employees’ community                 or any use other than that established
                                                                    involvement. As an organization, we seek to minimize our            by the client, and actively comply with
                                                                    environmental impact and advise our clients to do the same.         legislation related to data protection
                                                                    All of our offices follow our Corporate Responsibility Policy,      and privacy such as GDPR and CASL.
                                                                    which focuses on four key areas where we have the most
                                                                    impact: ethical conduct, social investment, environmental
                                                                    performance and human capital development.
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Our values

Fostering a people-centric culture has                                                                                   Mandatory ethics training                     Industry codes
been an integral part of our approach                                                                                    We recognize the need for training to         of conduct the
                                                                                                                         ensure that everyone, irrespective of
                                                                                                                                                                       Firm adheres to:
since our inception. While our human                                                                                     sector of geography, understands our
                                                                                                                         ethical and business objectives and
                                                                                                                                                                       CANADA
resource policies embody this concern and                                                                                has received guidance in making the
                                                                                                                         right decisions.                              » Alliance des cabinets de relations
                                                                                                                                                                         publiques du Québec
commitment, for AVENIR GLOBAL,                                                                                           All AVENIR GLOBAL employees must take the
                                                                                                                         following four mandatory Web-based training
                                                                                                                                                                         A+ Accreditation

putting relationships with our clients and                                                                               modules developed by the WPP family of
                                                                                                                         companies, which includes AVENIR GLOBAL:
                                                                                                                                                                       » Canadian Investor Relations
                                                                                                                                                                         Institute Code of Ethics

our people first is a matter of maturity                                                                                 » Anti Bribery & Corruption
                                                                                                                                                                       » Canadian Public Relations
                                                                                                                                                                         Society (CPRS) Code of
                                                                                                                                                                         Professional Standards
and genuine leadership.
                                                                                                                         » WPP Code of Conduct: How We Behave
                                                                                                                         » WPP Privacy and Data Security Awareness     » Registry of lobbyists of Canada
                                                                                                                         » Preventing Global Tax Evasion               » Registry of lobbyists of Quebec
Our values underpin our relationships                QUALITY                                                                                                           » Société québécoise des
with each other and our clients. They                Our raison d’être is the satisfaction of our clients.                                                               professionnels en relations
                                                     We strive to consistently provide them with work of
are the foundation of our corporate                                                                                                                                      publiques (SQPRP) Code
                                                     the highest quality.
culture and our guiding principles as                                                                                                                                    of conduct
we move forward.                                     COMMITMENT
                                                                                                                                                                       UNITED KINGDOM
                                                     We hire motivated, committed people who love
Sharing the same values allows us                    what they do.                                                                                                     » Association of British
to enjoy considerable autonomy                                                                                                    S H I F T, PA D I L L A                Pharmaceutical Industry (ABPI)
and swiftness of action without                      INNOVATION                                                                      & AXON US
                                                                                                                                                                       » Public Relations and
compromising our operating brands.                   We constantly seek to improve in all areas and we                                go further                         Communications Association
                                                     foster a culture of innovation to ensure the ongoing
It also allows us to rapidly mobilize                                                                                                                                    Code of Conduct
                                                     development of new products and services to meet
teams and bring together the most                    emerging client needs.                                                    In 2019, in order to comply
experienced individuals from across                                                                                                                                    UNITED STATES
                                                                                                                               with U.S. federal and state laws,
the network who are quickly united                   COLLABORATION                                                                                                     » Academy of Nutrition and
                                                                                                                               SHIFT, Padilla and AXON US
to address our clients’ most pressing                We believe that collaboration, team spirit and                                                                      Dietetics
                                                                                                                               undertook an initiative to provide
challenges.                                          teamwork are essential to any success in business.
                                                                                                                                                                       » PR Council Code of Ethics and
                                                                                                                               all employees with Workplace
                                                                                                                                                                         Principles
                                                     INTEGRITY                                                                 Harassment Awareness and
                                                     We believe that the best way to protect our reputation                    Prevention training, which              » Public Relations Society of
                                                     is to maintain a high level of integrity and professional                 educated them about all forms of          America (PRSA) Code of Ethics
                                                     conduct in all of our daily activities.
                                                                                                                               inappropriate behaviour and the
                                                                                                                                                                       INTERNATIONAL
                                                                                                                               process for reporting incidents.
                                                     RESPONSIBILITY
                                                     We manage our business in a financially responsible                                                               » Insights Association – CASRO
                                                     way; our Firm’s profitability is essential to its sustainability.                                                    and MRA
                                                                                                                                                                       » International Association of
                                                     RESPECT                                                                                                              Business Communicators (IABC)
                                                     We believe that there can be no lasting success                                                                      Code of Ethics
                                                     without mutual respect, and we promote courtesy
                                                     in the workplace.                                                                                                 » International Committee of
                                                                                                                                                                          Medical Journal Editors (ICMJE)
                                                                                                                                                                       » WPP Code of Business Conduct

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H U M A N C A P I TA L D E V E LO P M E N T

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For example, our AVENIR GLOBAL colleagues speak
                                                                                                       33 languages and 66 per cent of our staff is women.
                                                                                                       Diversity of perspectives, respect, creativity and
                                                                                                       collaboration are key words used by clients in feedback                         AXON CTS
                                                                                                       surveys to describe the culture within our Firm.                             goes further
                                                                                                       The collective impact of everyone working together produces a
                                                                                                       positive culture and tone from the outset ensuring we get the best
                                                                                                                                                                                 In 2019, AXON CTS implemented
                                                                                                       results for our clients. The moment an individual joins the Firm,
                                                                                                       AVENIR GLOBAL’s ongoing process toward creating a diverse,                a peer-led learning initiative
                                                                                                       creative workforce and an inclusive, collaborative workplace              program that resulted in four
                                                                                                       begins. It is formalized through robust onboarding and professional       1-hour sessions being held.

H U M A N C A P I TA L
                                                                                                       development programs in which every new hire participates,
                                                                                                       introducing the employee to colleagues and programs in his home

DEVELOPMENT
                                                                                                       office, as well as those around the globe.

                                                                                                       We continually refine and further develop our practices to ensure
                                                                                                       that our business, our culture, our offices and our people reflect
                                                                                                       today’s society. At AVENIR GLOBAL, we believe that the best way
Numerous studies have shown                                                                            to attract and inspire remarkably high-calibre individuals is to invest
                                                                                                       in people through our peer-nominated Achievement Awards

that the more diverse and                                                                              program, offering continuous learning opportunities, and through
                                                                                                       the promotion of LGBTQ2 and women’s leadership with external

inclusive a company, the more                                                                          sponsorships and community partnerships—and to inspire others to
                                                                                                       do so as well.

successful it is. While our Firm                                                                       2019 Best Workplaces
is not completely there yet, we                                                                        in the U.K. (AXON)                                                               AXON UK

are proud to say that we are                                                                           2019 Best Workplaces for                                                     goes further

well on our way.                                                                                       Women in the U.K. (AXON)
                                                                                                                                                                                 In 2019, AXON UK signed the

                                                                                                       2019 Excellence in                                                        Time to Change Employer
                                                                                                                                                                                 Pledge, reinforcing the agency’s
                                                                                                       Wellbeing (AXON)                                                          commitment towards ending
                                                                                                                                                                                 the stigma around mental health
                                                                                                       2018 Best Workplaces for                                                  in the workplace. The pledge is

                                                                                                       Women in the U.K. (AXON & Madano)                                         supported by a comprehensive
                                                     In 2019, AVENIR GLOBAL introduced a                                                                                         action plan, which will be
                                                     new category in its Achievement Awards
                                                     program: the People Leader Award, presented
                                                                                                       MM&M Best Places to                                                       implemented in an effort to
                                                                                                                                                                                 positively impact the way that the
           AVENIR GLOBAL
                                                     to individuals who demonstrate a unique           Work 2018 (AXON)                                                          AXON staff thinks and acts about
             goes further                            ability to guide and inspire others, which in                                                                               mental health in the workplace.
                                                     turn contributes to the effective and efficient   PRNews’ 2018 Top Places
                                                     functioning of the Firm.
                                                                                                       to Work in PR
                                                                                                       (AXON US & SHIFT Communications)

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AVENIR GLOBAL stands apart from other communications
                                                     firms, having committed itself to fostering a learning culture.
                                                     The goal of The Institute is to offer cutting-edge multi-platform
                                                     learning opportunities to employees across our network. The
                                                     Institute was launched in 2001, and close to 20 years later,
                                                     we continue to explore new opportunities to feed our staff’s
                                                     curiosity while linking these activities to their professional
                                                     review with our Learning Passport.

                                                     All of the Firm’s learning programs—whether Firm-wide
                                                     or local—are offered through The Institute.
                                                     The Institute recognizes that relevant learning activities take various forms, whether they
                                                     be organized team sessions, self-directed initiatives, or external courses. The cornerstone
                                                     of our program is the individual Learning Passport, which allows employees to monitor
                                                     all their efforts, align them with their performance goals and showcase progress.
                                                     The Institute’s professional development program includes:

                                                     FIRM-WIDE, FORMAL LEARNING                             LOCAL COURSE OFFERINGS
                                                     We offer ongoing Firm-wide sessions, including our     From lunch-and-learns to team or practice area
                                                     Bold Thinking Speaker Series webinars; The Institute   sessions and guest speakers, employees have the
                                                     101, 201 and 301 face-to-face workshops for new        opportunity to delve into a range of topics allowing
                                                     employees, senior consultants and senior leaders;      for an increased sharing of expertise to meet local
                                                     our signature Visionary Leadership Model training;     needs and interests.
                                                     and mandatory ethics training.
                                                                                                            SELF-DIRECTED LEARNING
                                                     INDIVIDUAL MENTORING OR COACHING                       We encourage employees to further expand their
                                                     We recognize that mentoring is a valuable              knowledge through self-directed activities such
                                                     developmental partnership for receiving constructive   as keeping up to date through industry webinars,
                                                     feedback and promoting leadership within the Firm.     podcasts and readings. Our “Love a Little Learning”
                                                     A formal mentoring program has been established        newsletter has a monthly theme, highlighting pieces
                                                     in our Toronto and Montreal offices, pairing           curated by leaders across the network. The Firm offers
                                                     consulting staff with senior individuals. Ad hoc       a select number of licences to access thousands of the
                                                     mentoring and individualized coaching programs         latest business, creative and technology skills training
                                                     are also recognized in mentees’ Learning Passports.    videos designed for 24/7 desktop and mobile learning
                                                                                                            through LinkedIn Learning.

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2019
Achievement Awards
                                                                                                                                            2019 ACHIEVEMENT AWARDS
                                                                                                                                                                           local winners
                                                                                                                                     COMMITMENT &                          Joe Derry-Malone                      Hugo Morissette
                                                                                                                                     COLLABORATION                         (Hanover London)                      (NATIONAL Montreal)
                                                                                                                                     ACHIEVEMENT AWARD                     Sandra Allimadi-Ocitti                Tim Butters (NATIONAL Toronto)

Every year, AVENIR GLOBAL presents
                                                                                                                                                                           (Hanover Middle East)
                                                                                                                                     Daniella Pfeifer                                                            Alyssa Smith
                                                                                                                                     (AXON Copenhagen)                     Juliet Kitson (Madano)                (NATIONAL Vancouver)

Achievement Awards to employees who,                                                                                                 James McCary (AXON London)            Bridget Burgess                       Carrie Young (Padilla Minneapolis)
                                                                                                                                                                           (NATIONAL Halifax)
                                                                                                                                     Rebecca Burbidge (AXON London)                                              Sarah Fox (Padilla New York)

through their exceptional contributions,
                                                                                                                                                                           Edith Rochette
                                                                                                                                     Sophie Herlihy (AXON London)                                                Kathryn Canning (Padilla Richmond)
                                                                                                                                                                           (NATIONAL Montreal)
                                                                                                                                     Michelle Wolfson (AXON New York)                                            Natalie Smith (Padilla Richmond)
                                                                                                                                                                           Michel Lambert

reinforced the Firm’s values and vision, and                                                                                         Essi Turkson (Cherry)

                                                                                                                                     Karl Picard (Hanover Dublin)
                                                                                                                                                                           (NATIONAL Quebec City)

                                                                                                                                                                           Jane Taber (NATIONAL Toronto)
                                                                                                                                                                                                                 Sarah Levy (Padilla Washington)

                                                                                                                                                                                                                 Jennifer Toole (SHIFT Boston)

promoted its growth and leadership position                                                                                          Mia Ayres (Hanover London)

                                                                                                                                     Samantha Brannan (Madano)
                                                                                                                                                                           David Heinsch (Padilla Minneapolis)

                                                                                                                                                                           Fred Lake (Padilla New York)
                                                                                                                                                                                                                 INNOVATION
                                                                                                                                                                                                                 ACHIEVEMENT AWARD
in the industry.                                                                                                                     Dayna Park (NATIONAL Halifax)

                                                                                                                                     Stéphanie Napky Couture
                                                                                                                                                                           Joel Erb (Padilla Richmond)
                                                                                                                                                                                                                 Leigh Ireland (Hanover London)
                                                                                                                                                                           Ashley Desrosiers
                                                                                                                                                                                                                 Darren Fleetwood (Madano)
                                                                                                                                     (NATIONAL Montreal)                   (Padilla Washington)
Among 139 nominations submitted by their colleagues, 74 laureates were selected this                                                 Vincent Gagnon                        Darren Weiss (SHIFT San Francisco)
                                                                                                                                                                                                                 Mel Hennigar (NATIONAL Halifax)
year for their accomplishments in six categories. The awards were presented during local                                             (NATIONAL Montreal)                                                         Pascale Larouche
ceremonies in each of our offices. In addition to the winners in local categories, AVENIR                                            Tiéoulé Traoré (NATIONAL Ottawa)      SUPPORT SERVICES                      (NATIONAL Montreal)

GLOBAL presents global recognition awards to celebrate extraordinary achievements.                                                   Marie-Pier Lambert
                                                                                                                                                                           ACHIEVEMENT AWARD                     Gisele Suen (NATIONAL Toronto)
                                                                                                                                     (NATIONAL Quebec City)                Danni Buxton (Cherry)                 Grant Prentice (Padilla Chicago)
                                                                                                                                     Meredith Adams                                                              Michael Garrison
AVENIR GLOBAL Way Award                                                Luc Beauregard Award                                          (NATIONAL Toronto)
                                                                                                                                                                           Kate Lawrie (Hanover London)
                                                                                                                                                                                                                 (Padilla Minneapolis)
                                                                                                                                                                           Shelby Hirsch (NATIONAL Halifax)
Alan Dunton (SHIFT San Francisco)                                      Sarah Fox (Padilla New York)                                  Jillian Stead                                                               Jenna Finn (SHIFT Boston)
                                                                                                                                     (NATIONAL Vancouver)                  Camille Bélanger
                                  The AVENIR GLOBAL Way Award                                         The Luc Beauregard Award,                                            (NATIONAL Montreal)
                                                                                                                                     Allison Mikita (Padilla New York)                                           PEOPLE LEADER
                                  is presented to the employee                                        dedicated to the memory of                                           Melissa Wood (NATIONAL Ottawa)        ACHIEVEMENT AWARD
                                  who best represents the Firm’s                                      our founder, is presented to   Nichole Gill (Padilla Richmond)
                                                                                                                                                                           Aisha Saito (NATIONAL Toronto)
                                  values and embodies our brand                                       one of the AVENIR GLOBAL       Laurie Hainley (Padilla Washington)                                         Daniella McCrorie (AXON CTS)
                                  by applying bold thinking to                                        Achievement Awards                                                   Alice Vaught (Padilla Chicago)
                                                                                                                                     Shannon Steffen                                                             Antonia Katsambis (AXON London)
                                  solve challenges and establishing                                   winners whose stellar                                                Lisa Ramos (Padilla New York)
                                                                                                                                     (SHIFT San Francisco)                                                       Elisabeth Mozel-Jury
                                  trusted relationships with clients                                  nomination and strong
                                                                                                                                                                           Jennifer Leahy (SHIFT Boston)         (AXON London)
                                  and partners.                                                       performance during the
                                                                                                                                     BUSINESS DEVELOPMENT &
                                                                                                      year truly stood out among                                                                                 Simon Oldridge (Cherry)
                                Alan Dunton took the reins of                                                                        MANAGEMENT                            VISIONARY LEADERSHIP
                                                                                                      all local laureates.           ACHIEVEMENT AWARD                     MODEL ACHIEVEMENT                     Gareth Morrell (Madano)
SHIFT’s San Francisco office in July 2018. He brought an energy
and a “can-do” attitude that inspired his reports and had a swift                                                                                                          AWARD                                 Lee Stafford (NATIONAL Halifax)
                                                                       Since joining Padilla two years ago, Sarah Fox has been       Sam Walsh (Cherry)
and dramatic impact on office performance.                             recognized as a great leader who goes above-and-beyond                                              Melissa Lewis (AXON CTS)              Judith Lebel (NATIONAL Montreal)
                                                                                                                                     Barbara Cooreman
                                                                       in client service. She is a mindful strategic team manager                                                                                Nancy Dale (NATIONAL Toronto)
Alan is a leader who focuses not just on revenue growth and                                                                          (Hanover Brussels)                    Sarah Schippers (AXON London)
                                                                       who nurtures growth among staff, is business minded, and
client retention, but also employee motivation. He cultivates                                                                        Gary Cleland (Hanover London)         Tara Lohmann (Madano)                 Justin Finnegan (SHIFT New York)
                                                                       is skilled in agency operations.
a strong “family feel” atmosphere where people can learn
                                                                                                                                                                           Madeline Postle (NATIONAL Halifax)
from each other. He has brought an element of positivity, and          With her professionalism, business acumen, team player
developed a growth-oriented environment that emphasizes                abilities, positive demeanor and mentoring skills, Sarah
professional development and which is, most importantly, fun.          exemplifies the spirit of the Luc Beauregard Award.

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SOCIAL INVESTMENT

24   AVENIR GLOBAL Corporate Responsibility Report                       25
SOCIAL
INVESTMENT
Wherever we do business, we strive to have
a positive impact in our local communities.
                                                                                   Giving has always been an integral
As well as having international reach, we
are part of our local economic ecosystems                                            part of the AVENIR GLOBAL
and work with local businesses and suppliers                                         way. In addition to what we do
where possible. We also play a role in social
development where we work, and support                                                as a Firm, we encourage our
causes that are important to our employees                                          employees to volunteer on their
and our neighbours through fundraising
                                                                                     own behalf and support causes
efforts, volunteer drives, and by providing
pro bono services.                                                                  they feel strongly about in order

In 2019, we devoted nearly 7,000 pro bono hours to organizations in a variety
                                                                                      to make their community a
of sectors, such as healthcare and social services, education and learning, arts
and culture, youth and seniors services, and more. We have built meaningful,           better place to live for all.
long-lasting relationships with some organizations throughout our history, and
we are always happy to make new connections with people working to make
a difference.

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GOING
                                                       Snapshots from NATIONAL Public Relations

                                                                                                                           NATIONAL TORONTO
                                                                                                                           THE SHOEBOX PROJECT
                                                                                                                           In December 2019, NATIONAL Toronto
                                                                                                                           made gift-filled shoeboxes for local women

FURTHER
                                                                                                                           impacted by homelessness as a part of The
                                                                                                                           Shoebox Project for Women.

                                                                                                                           Each thoughtfully created and decorated shoebox
                                                                                                                           was filled with items valued at around $50 to
                                                                                                                           enhance self-esteem and reduce feelings of isolation
                                                                                                                           for women in need. Women displaced from their

FOR OUR
                                                                                                                           homes are often overlooked and the shoebox gift
                                                                                                                           is a powerful reminder to a woman that she has not
                                                                                                                           been forgotten and remains a valued and respected
                                                                                                                           member of her community.

COMMUNITIES
SNAPSHOTS OF
SOCIAL IMPACT                                                                                                              NATIONAL QUEBEC CITY
                                                                                                                           LA FONDATION LES AMIS DE SAMUEL
                                                                                                                           Too many students don’t have enough
                                                                                                                           to eat, a situation that jeopardizes
                                                                                                                           their chance of flourishing. For a 10th
                                                       NATIONAL OTTAWA
                                                       APATHY IS BORING                                                    consecutive year, an army of volunteers,
                                                                                                                           including many members of the NATIONAL
                                                       Apathy is Boring is a non-partisan, charitable organization         Quebec City team, answered the call of Les
                                                       focused on educating all Canadian youth about democracy,            Amis de Samuel foundation (created by
                                                       so that they can become change-makers in their everyday             Managing Partner Julie-Anne Vien in 2009)
                                                       lives.                                                              to take part in the “Marchands de bonheur”
                                                       During Canada’s 2019 federal election period, NATIONAL Ottawa       intiative on a cold December morning.
                                                       was proud to work with Apathy is Boring to help them boost public
                                                                                                                           Their mission was to prepare food baskets for
                                                       engagement as they ran their biggest ever nationwide get-out-
                                                                                                                           155 underpriviledged families of students
                                                       the-vote campaign. NATIONAL helped the organization develop
                                                                                                                           from primary and secondary schools of the
                                                       a strategy to engage traditional media, and assisted with media
                                                                                                                           Quebec City area. The operation was once
                                                       outreach, media training for their spokespeople, social media
                                                                                                                           again a big success, generating smiles and
                                                       training for their communications team, and the development of
                                                                                                                           stars in the children’s eyes.
                                                       two separate national Op-Eds, which were published in major
                                                       Canadian news sources.

  28   AVENIR GLOBAL Corporate Responsibility Report                                                                                                                       29
Snapshots from NATIONAL Public Relations                                                                                    Snapshots from AXON Communications and Madano

NATIONAL MONTREAL                                                       NATIONAL ATLANTIC                                                                                            AXON CTS & NATIONAL TORONTO
CENTRAIDE OF GREATER MONTREAL                                           2019 MEMORIAL CUP                                                                                            SECOND HARVEST
Continuing a long-standing tradition, NATIONAL                          When the Halifax Mooseheads were to                                                                          Members of the AXON CTS and
Montreal once again supported Centraide of Greater                      host the 2019 Memorial Cup—the Canadian                                                                      NATIONAL Toronto teams took a day in
Montreal in 2019. The highlight of the fundraising                      Hockey League’s championship tournament—                                                                     the summer of 2019 to support Second
campaign was the always popular auction, in which                       at Scotiabank Centre for the first time in                                                                   Harvest in their Feeding Our Future
more than 50 employees participated.                                    nineteen years, naturally, NATIONAL Atlantic’s                                                               program. Second Harvest is Canada’s
                                                                        employees volunteered to help them bring it                                                                  largest food rescue charity, and Feeding
Prizes consisted of gifts from clients or partners, and several one-
                                                                        to life.                                                                                                     Our Future is their summer lunch program.
of-a-kind items donated or crafted by the employees themselves.
Thanks to mobilization efforts from the committee composed of           Besides drumming up excitement around this                                                                   Every day for 8 weeks in the summer, teams of
chair Mirabel Paquette along with Léa Blanchet, Christian Ahuet,        remarkable sporting event for Halifax, which many                                                            volunteers prepare nutritious lunches, which
Guillaume Lajoie, Nathalie Rhéaume and Maxime Debeauvais,               ended up declaring as “best ever,” our colleagues                                                            Second Harvest then delivers to summer camps
NATIONAL Montreal raised over $38,000 for Centraide.                    hosted the event’s sponsors and helped them make                                                             across the city, ensuring that children who get
                                                                        the most of this important partnership.                                                                      subsidized lunches during the school year will
                                                                                                                                                                                     also be receiving at least one nutritious meal a
                                                                                                                                                                                     day while attending summer camp. Our team
                                                                                                                                                                                     got into the kitchen and some snazzy hairnets,
                                                                                                                                                                                     and made almost 900 sandwiches for children’s
                                                                                                                                                                                     camp lunches.

                                                                                                                                                                                     AXON UK & MADANO
                                                                                                                                                                                     MIND
                                                                                                                                                                                     In May 2019, a group of intrepid AXON
                                                                                                                                                                                     UK and Madano explorers took on the
                                                                                                                                                                                     Three Peaks Challenge—the UK’s most
                                                                                                                                                                                     demanding hiking challenge—in support of
                                                                                                                                                                                     the mental health charity Mind.

                                                                                                                                                                                     The challenge is a race against the clock to
                                                                                                                                                                                     scale the three highest mountains in England,
                                                                                                                                                                                     Scotland and Wales in under 24 hours. During
                                                                                                                                                                                     Mental Health Awareness Week, the team
                                                                                                                                                                                     successfully completed the challenge within
                                                                                                                                                                                     the time limit, hiking 37 kilometers, ascending
                                                                                                                                                                                     3,604 meters, and raising a whopping
NATIONAL VANCOUVER                                                                                                                                                                   £6,366.48 in donations for Mind. This was
LIFT PHILANTHROPY PARTNERS                                                                                                                                                           354% of the team’s original fundraising target!
                                                                                N AT I O N A L TO R O N TO
LIFT Philanthropy Partners is a national, non-profit
organization that works with social purpose organizations
                                                                                      goes further
(SPOs) across Canada to improve their operations,
accountability and measurement practices so they can                              In June 2019, the NATIONAL
deliver meaningful, lasting impact.                                               Toronto team participated in a
                                                                                  session led by experts from The
NATIONAL Vancouver works closely with the small but mighty                                                                                          In 2019, the AXON UK
                                                                                  519, a City of Toronto agency
team at LIFT to plan and implement effective strategies that clearly                                                                                and Madano CSR Elective
communicate the value they bring to expanding the capacity                        promoting inclusion and respect
                                                                                                                                 MADANO             launched the Pro Bono Day
and reach of SPOs. In 2018 and throughout 2019, NATIONAL                          for the 2SLGBTQIA communities.
supported the launch and rollout of Better Beginnings, Bigger                                                                   & AXON UK           Benefit; allowing every
                                                                                  The workshop included skills for
Impact, a unique initiative created to help 10 organizations expand               corporate and public spaces alike
                                                                                                                                 go further         member of the team to take
their capacity and reach in order to deliver real change in the lives                                                                               a day off to provide in-kind
                                                                                  and highlighted the importance
of Canadian newcomers. NATIONAL provided services in-kind to                                                                                        services to support the causes
                                                                                  of seeking counsel to constantly
help LIFT better serve the selected organizations, including the                                                                                    that matter to them most.
development of a communications toolkit and a comprehensive                       improve how we work and treat
online communications audit, and provided reports to help                         one another.
LIFT better understand where they could support SPOs in
communicating their services and overall impact.

30    AVENIR GLOBAL Corporate Responsibility Report                                                                                                                                                                                    31
Snapshots from Padilla                                                                                                                 Snapshots from SHIFT Communications

PADILLA MINNEAPOLIS                                                                                                                                                                                    SHIFT SAN FRANCISCO
YOUTHLINK                                                                                                                                                                                              THE OCEAN CLEANUP
For today’s youth experiencing                                                                                                                                                                         For nearly three years, SHIFT San Francisco
homelessness, living without shelter is                                                                                                                                                                Managing Director Alan Dunton has provided
a grim reality in many communities, but                                                                                                                                                                communications support to The Ocean
Minneapolis has a vital lifeline: YouthLink.                                                                                                                                                           Cleanup, a Dutch non-profit organization that
Each year, the non-profit helps thousands                                                                                                                                                              builds advanced technology to rid the world’s
of young people in crisis by providing                                                                                                                                                                 oceans of plastic debris.
them with a filling meal, clean clothes, a
hot shower and a connection for a place                                                                                                                                                                At the end of 2019, Alan traveled to Vancouver to
to sleep.                                                                                                                                                                                              help the organization announce—and celebrate—the
                                                                                                                                                                                                       completion of Mission One, which culminated in its
In 2019, YouthLink received its own lifeline—a        PADILLA RICHMOND                                                                 SHIFT BOSTON & NEW YORK                                         first retrieval of plastic from the Great Pacific Garbage
transformative $1.4 million donation that would       THE RICHMOND FORUM                                                               MOVEMBER FOUNDATION                                             Patch. At that event, which captured media attention
fund needed services and revitalize its Youth         Persuasive orators—from Patrick Henry to Oprah Winfrey—have                                                                                      from around the world, The Ocean Cleanup also
                                                                                                                                       The Movember Foundation is saving and improving
Opportunity Center. Padilla volunteered its                                                                                                                                                            announced that it would develop consumer products
                                                      delivered some of the world’s greatest speeches in Richmond,                     men’s lives through projects focused on prostate
time and expertise to help the organization                                                                                                                                                            based entirely upon the plastic it retrieves from the
                                                      Virginia. The Richmond Forum, the U.S.’s largest non-profit lecture              cancer, testicular cancer, mental health and suicide
publicize this transformational gift, conducting                                                                                                                                                       oceans, as well as a partnership with DNV GL, a
an immersive messaging session with its staff
                                                      series, has contributed to this proud tradition.                                 prevention.                                                     leader in industry certifications, to create a new open
and leaders that led to the development of                                                                                                                                                             standard for verifying the origin of ocean plastic. Alan,
                                                      But with few public K-12 schools teaching speech or debate in the region,        In November 2019, Jordan Surkin, Jim Joyal, Dave Heffernan,
a strategic messaging platform capturing                                                                                                                                                               who has never lived more than a few miles away from
                                                      The Forum leaders saw an opportunity to expand their mission in the community.   Dan Brennan, Justin Finnegan, Rick Murray, Ian Averback,
YouthLink’s unique capabilities. Padilla also                                                                                                                                                          the Pacific Ocean, supports The Ocean Cleanup’s
                                                      Their goal: for there to be competitive speech and debate teams in all public    Pete Buhler, and Jonathan Murray, known throughout the
provided media training, media planning and                                                                                                                                                            global communications team as it continues to
                                                      middle and high schools in the Richmond region by 2025. Padilla eagerly          month as the “SHIFTy Staches,” came together and grew their
outreach efforts that helped YouthLink secure                                                                                                                                                          drive incredible, international recognition for the
                                                      helped launch the Richmond Region Speech & Debate Initiative. Padilla            moustaches in the name of men’s health. SHIFT promoted
quality media coverage for their dedication                                                                                                                                                            organization’s technical accomplishments, as well as
                                                      designed the initiative’s graphic identity and created a compelling digital      this effort through social media all month long. Within the
event, expanding awareness across                                                                                                                                                                      awareness for the need to remove plastic debris from
                                                      presentation to build support for the initiative in the community, showing how   first week, the SHIFTy Staches surpassed the $1,000 goal
the Twin Cities and beyond.                                                                                                                                                                            the world’s oceans.
                                                      speech training helps develop better students, college candidates, employees     and raced past $2,000 shortly after. By the end of the wildly
                                                      and citizens. The initiative, now in its first full programming year, supports   successful campaign, the SHIFTy Staches raised a total of
                                                      teams in 21 of the region’s 33 public high schools, with nine of these being     $6,852 for the Movember Foundation.
                                                      brand new teams—well on the way to its 2025 goal.

32    AVENIR GLOBAL Corporate Responsibility Report                                                                                                                                                                                                         33
Snapshots from Cherry and Hanover

CHERRY
THE TRUSSELL TRUST - SOUTHBANK FOODBANK                                                                    P R OJ E C T S A N D O R G A N I Z AT I O N S
                                                                                  CHERRY
Southbank Foodbank is part of The Trussell Trust’s network of
428 foodbanks, working to tackle food poverty and hunger in                  goes further                       WE SUPPORTED IN 2019
local communities across the U.K. Between 2018 and 2019,                                                     Here is a list of organizations we supported with office-level
more than 5,000 people were fed by Southbank Foodbank,                                                     volunteering, pro-bono, in-kind services or monetary donations.
with 29% of clients being referred due to                               In 2019, Cherry launched its new
low income.                                                             employee volunteering policy,
                                                                                                           Academy of Nutrition and    Fondation CERVO              Kids Code Jeunesse           Québec Bourse
                                                                        allowing employees up to two       Dietetics Foundation
                                                                                                                                       Fondation de l’Université    Le Cartel                    Quebec Cancer
After attending a course at another London AVENIR GLOBAL                                                   Acadia University           du Québec à Trois-Rivières                                Foundation
                                                                        days per year to volunteer                                                                  Le Devoir
company around Christmas time, Cherry’s Peter Marshall spotted
                                                                        for a charity or cause close to    AfterWords Literary         Fondation du Collège                                      Quincy Animal Shelter
their donations for their local foodbank. Inspired by the initiative,                                                                                               Le Grand Costumier
                                                                                                           Festival                    Notre-Dame
                                                                        their hearts.                                                                                                            Réseau Action TI
he contacted Cherry’s local foodbank, City Hope Church, which was                                          Apathy is Boring            Fondation du Séminaire
                                                                                                                                                                    Leukemia &
                                                                                                                                                                    Lymphoma Society             Save the Children
less than 5-minute walk from the office, and organized a food drive                                                                    des Pères Maristes
                                                                                                           Art of City Building
to collect donations. The campaign received overwhelming support                                                                                                    LIFT Philanthropy Partners   Second Harvest
                                                                                                                                       Fondation Élan
                                                                                                           Atlantic Leadership Forum
from the staff.                                                                                                                        Fondation Lépine
                                                                                                                                                                    Little Brothers              SickKids
                                                                                                           Atlantic Tennis Centre
                                                                                                                                       Cloutier / Athos             Loran Scholars Foundation    St Christopher’s Hospice
                                                                                                           Atlantic Women’s
                                                                                                                                       Fondation Les Amis           Maison St-Raphaël            St. Francis House
                                                                                                           Venture Fund
                                                                                                                                       de Samuel
                                                                                                                                                                    Making the Leap              St. John’s Status of
                                                                                                           Big Brothers Big Sisters
                                                                                                                                       Fondation Paul Gérin-                                     Women Council
                                                                                                           of Greater Halifax                                       Massachusetts Society for
                                                                                                                                       Lajoie
                                                                                                                                                                    the Prevention of Cruelty    St. Michael’s Animal
                                                                                                           Bluenose Marathon
                                                                                                                                       Fondation Père               to Children                  Care Committee
                                                                                                           Brigadoon Village           Raymond-Bernier, s.v.
                                                                                                                                                                    Memorial Cup Halifax         TEDxToronto
                                                                                                           Canadian Blood Services     Forest Nova Scotia
                                                                                                                                                                    Mind                         The 519
                                                                                                                                       Envirothon
                                                                                                           Canadian Cancer Society
                                                                                                                                                                    Montreal Canadiens           The ACT Foundation
                                                                                                                                       Fusion Halifax
                                                                                                           Canadian Council for                                     Children’s Foundation
                                                                                                                                                                                                 The BrandLab
                                                                                                           Aboriginal Business         Galerie Antoine Ertaskiran
                                                                                                                                                                    Mount Saint Vincent
                                                                                                                                                                                                 The BURG Classic
                                                                                                           Canadian Ski Hall of Fame   God’s Love We Deliver        University
                                                                                                                                                                                                 Charity Tournament and
                                                                                                           Capital Area Food Bank      Greater Chicago Food         Movember                     Community Event
                                                                                                                                       Depository
                                                                                                           Centech                                                  Multiple Sclerosis           The Canadian Club
                                                                                                                                       Greater Minneapolis          Society of Canada            of Montreal
                                                                                                           Centraide of Greater
                                                                                                                                       Crisis Nursery
                                                                                                           Montreal                                                 National Eagle Center        The Greater Boston
                                                                                                                                       Halifax Partnership                                       Food Bank
                                                                                                           CEPA Foundation                                          Neil Squire
                                                                                                                                       Healthcare                                                The Loppet Foundation
                                                                                                           Chaire de recherche                                      New York Common Pantry
                                                                                                                                       Businesswomen’s
                                                                                                           en oncologie ORL                                                                      The Maritimes Energy
                                                                                                                                       Association                  NorthPoint Health &
                                                                                                                                                                                                 Association
                                                                                                           Chebucto Connections                                     Wellness Center
                                                                                                                                       Heart UK
                                                                                                                                                                                                 The Nova Scotia
                                                                                                           Collège Durocher                                         NSCC
                                                                                                                                       HeartWood Centre                                          Sea School
                                                                                                           Saint-Lambert
                                                                                                                                       for Community Youth          Offshore Energy Research
                                                                                                                                                                                                 The Richmond Forum
                                                                                                           Comité Femmes en            Development                  Association of Nova Scotia
                                                                                                           philanthropie                                                                         The Shoebox Project
                                                                                                                                       Hope Cottage                 Open Door Centre Halifax
                                                                                                                                                                                                 for Women
                                                                                                           Communities@Work
HANOVER                                                                                                                                Immigrant Services           Orchestre symphonique
                                                                                                                                                                                                 The Virginia Home
DIMBLEBY CANCER CARE                                                                                       Cradles to Crayons          Association of Nova Scotia   de Montréal
                                                                                                                                                                                                 Théâtre Premier Acte
                                                                                                           CreativeMornings            Intelligence Industrielle    Orchestre symphonique
For the past 15 years, Hanover has provided public relations,                                              Richmond                                                 de Québec                    totaliQ
                                                                                                                                       International
web and digital support to Dimbleby Cancer Care, a charity                                                 CURE Foundation             Association of Business      Osprey 5k Run/Walk           Town of Marblehead
offering end of life support for cancer patients that was                                                  Dalhousie University
                                                                                                                                       Communicators (IABC)         Phoenix Youth Programs       United Way
established in memory of the legendary BBC broadcaster                                                     Dimbleby Cancer Care
                                                                                                                                       International Economic       Pine Street Inn              Virginia Home for
                                                                                                                                       Forum of the Americas
Richard Dimbleby.                                                                                          Dress for Success Toronto                                President’s Group
                                                                                                                                                                                                 Boys and Girls
                                                                                                                                       Jean Paul Riopelle                                        Walker Art Center
                                                                                                           Étudiants dans la course    Foundation                   Project Success
He was the first public figure to talk openly about his cancer in                                                                                                                                Webber Street
the 1960s, and the charity is now run by his equally distinguished                                         evenko foundation for       Jeune chambre de             Propel ICT
                                                                                                           emerging talent             commerce de Québec                                        Wellspring
broadcaster son Jonathan. In 2019, Hanover’s Healthcare                                                                                                             Public Policy Forum
                                                                                                           Feeding America             Jeunes musiciens                                          World Press Freedom Day
Communications team helped launch the charity’s new “cancer map                                                                                                     Public Relations
                                                                                                           Fenway Health               du monde                     Society of America           YES (Youth Employment
of Britain,” securing national and broadcast coverage.
                                                                                                                                       Junior Achievement                                        Services)
                                                                                                           Festival TransAmériques                                  Public Relations
                                                                                                                                       Nova Scotia                  Without Borders              YouthLink
                                                                                                           Fondation Airmedic
                                                                                                                                       Kavanagh Club                QEII Foundation

34    AVENIR GLOBAL Corporate Responsibility Report                                                                                                                                                                         35
Our leaders’ volunteer
                                                     engagement in 2019
                                                     Ali Salam – Imagine Canada                      John Parisella – Montréal International,        Michel Lambert – Société culturelle de
                                                                                                     Youth Fusion, Institute for Research on         Vanier, Société du domaine Maizerets,
                                                     Amy Fisher – Minnesota High Tech
                                                                                                     Public Policy, Institut de la confiance dans    Fondation de santé et services sociaux Lévis-
                                                     Association
                                                                                                     les organisations, Junior Chamber of            Lotbinière, Société d’histoire du sport de la
                                                     André Bouthillier – Destination centre-ville    Commerce of Montreal, The Montreal              Capitale Nationale
                                                     Montréal, Société de développement Angus        Centre for International Studies - University
                                                                                                                                                     Michel Rochette – JURIPOP, Conseil
                                                                                                     of Montreal
                                                     Andrea Mandel-Campbell –                                                                        des entreprises en technologies
                                                     Canadian Club                                   John Sparks – Hull Services                     environnementales du Québec (CETEQ),
                                                                                                                                                     American Chamber of Commerce in Canada
                                                     Andrew Molson – Molson Foundation,              Judith Lebel – La Dauphinelle
                                                                                                                                                     (AMCHAM)
                                                     Institute for governance of private and
                                                                                                     Julie-Anne Vien – Fondation du Musée
                                                     public organizations, Concordia University                                                      Michelle Renee – Out On Screen,
                                                                                                     national des beaux-arts du Québec
                                                     Foundation, evenko foundation for                                                               United Girls of the World Society
                                                     emerging talent, The Montreal General           Kathryn Tector – Sacred Heart School
                                                                                                                                                     Mirabel Paquette – Fédération des
                                                     Hospital Foundation, OSM Foundation,            of Halifax, MetroWorks, United Way
                                                                                                                                                     chambres de commerce du Québec, Public
                                                     Montreal Neurological Institute and Hospital,
                                                                                                     Katina Shelton – RGC Gymnastics                 Relations Without Borders
                                                     Business / Arts, RMR Foundation, Scouts
                                                     Canada, Québec Blue Cross                       Kevin McCann – Dalhousie University             Miranda Dini – Healthcare Communications

               Across the                            Ashley Desrosiers – Seaside Sustainability
                                                     Bob McNaney – LifeScape
                                                                                                     Advisory Council, Junior Achievement
                                                                                                     of Nova Scotia
                                                                                                                                                     Association (HCA)
                                                                                                                                                     Nancy Dale – Wellspring

          AVENIR GLOBAL
                                                                                                     Kristan Hines – Phoenix Youth,
                                                                                                                                                     Natalie Smith – VIRGINIAforever
                                                     Brian Ellis – Virginia Commonwealth             Dalhousie University
                                                     University | Richard T. Robertson School                                                        Natalie Turner – PM Society Patient
                                                                                                     Kyle Kapustka – American Red Cross

          network, our leaders
                                                     of Media and Culture                                                                            Engagement Interest Group
                                                                                                     Minnesota Region – Twin Cities Area
                                                     Brian Prentice – Artistry Theater and                                                           Nate Gilbraith – OutFront Minnesota
                                                                                                     Laura Cubillos – Action for Healthy Kids
                                                     Visual Arts
                                                                                                                                                     Nicole Delorme – The Canadian Club

           are also personally
                                                                                                     Leah Kondes – Volunteers of America –
                                                     Charles Lewington – Royal Hospital Chelsea,                                                     of Montreal
                                                                                                     Minnesota and Wisconsin
                                                     The Bath Festival Orchestra
                                                                                                                                                     Pascale Soucy – Jeune Chambre
                                                                                                     Leslie Molko – Société québécoise des

         involved in more than
                                                     Dan Reilly – American Marketing Association                                                     de commerce de Québec
                                                                                                     professionnels en relations publiques
                                                     – Minnesota
                                                                                                                                                     Pierre Guillot-Hurtubise – Théâtre de
                                                                                                     Lucy Hagger – Friends of the Earth -
                                                     Dana Bossen – American Red Cross                                                                la ligue nationale d’improvisation

            80 organizations.
                                                                                                     Richmond and Twickenham
                                                     Minnesota Region – Twin Cities Area
                                                                                                                                                     Rachel Rice – Financial Executives
                                                                                                     Margo O’Hara – American Heart
                                                     Dave Heinsch – Catholic                                                                         International – Twin Cities Chapter, Riverton
                                                                                                     Association, Minnesota Health Strategy and
                                                     Community Foundation                                                                            Community Housing
                                                                                                     Communications Network
                                                     Diana McLachlan – Right To Play                                                                 Robert Lupien – Axion 50 plus, Fondation de
                                                                                                     Marie-Christine Garon –
                                                                                                                                                     l’Université du Québec à Trois-Rivières
                                                     Doris Juergens – YES Montreal                   Club médaille d’or
                                                                                                                                                     Romina Oxborough – Healthcare
                                                     Emma Lemon – Dundonald Primary School           Mark Boutet – Le cercle finance
                                                                                                                                                     Businesswomen’s Association (HBA)
                                                                                                     et placement du Québec
                                                     François Crête – Nature Conservancy
                                                                                                                                                     Sabrina Duguay – Les amis
                                                     of Canada                                       Mark Dailey – St. Michael’s Church
                                                                                                                                                     du Devoir
                                                                                                     of England Primary School
                                                     Gavin Megaw – parkrun
                                                                                                                                                     Sadie Knudson – The Advertising Federation
                                                                                                     Martin Daraiche – Arthritis Society
                                                     Heath Rudduck – Minneapolis Parks                                                               of Minnesota (AdFed)
                                                     Foundation, University of Minnesota |           Matt Kucharski – Greater Twin Cities United
                                                                                                                                                     Sarah Levy – The Institute of
                                                     Masonic Cancer Center, Pillsbury                Way, Pheasants Forever
                                                                                                                                                     Food Technologists
                                                     United Communities
                                                                                                     Matthew Moth – FitzRoy, Canada-United
                                                                                                                                                     Sarah Young – Creative Destruction Lab,
                                                     Jean-Alexandre D’Etcheverry –                   Kingdom Chamber of Commerce
                                                                                                                                                     Develop Nova Scotia, Halifax Partnership,
                                                     PAS de la rue
                                                                                                     Matthew Sullivan – Arthur W. Page Society       Mount Allison University, Young Presidents’
                                                     Jean-Pierre Vasseur –                                                                           Organization (YPO), YMCA of Greater
                                                                                                     Michael Evans – Mytime Active
                                                     Maison Emmanuel                                                                                 Halifax/Dartmouth
                                                                                                     Michael Prescott – Leaders as Change
                                                     Jeff Ferrier – Public Affairs Association of                                                    Thomas Jollie – Children’s Heartlink, East
                                                                                                     Agents, Bloodwise
                                                     Canada - British Columbia Chapter                                                               Town Business Partnership, Minneapolis
                                                                                                     Michael Zdanowski – UK Social Mobility          Downtown Council, Boy Scouts of America
                                                     Jeff Wilson – MENTOR Virginia, Richmond
                                                                                                     Awards, Making The Leap
                                                     Public Relations Foundation, Virginia                                                           Tina Charpentier – Agricultural
                                                     Communications Hall of Fame                                                                     Relations Council

36   AVENIR GLOBAL Corporate Responsibility Report                                                                                                                                       37
E N V I R O N M E N TA L P E R F O R M A N C E

38   AVENIR GLOBAL Corporate Responsibility Report                                                39
PERFORMANCE
                                                                                                 I N D I C ATO R S
                                                                                                 Multiple programs and measures are in
                                                                                                 place across the AVENIR GLOBAL
                                                                                                 network to reduce our environmental footprint.
                                                                                                 Here is an overview of how we’re doing.

E N V I R O N M E N TA L
PERFORMANCE                                                                                               48        %
                                                                                                                            74
                                                                                                                            %
                                                                                                 OF OUR OFFICES                      OF OUR OFFICES
While we take great pride in                                                                     ARE LOCATED                         HAVE BATTERY
collectively reducing our ecological                                                             IN A LEED                           RECYCLING PROGRAMS

footprint, we know that being                                                                    CERTIFIED

                                                                                                                            22%an organics
                                                                                                 (OR EQUIVALENT) BUILDING
environmentally conscious goes                                                                                                       OF OUR OFFICES HAVE

far beyond recycling, composting
and double-sided printing.
                                                                                                 100%
                                                                                                 OF OUR OFFICES ARE
                                                                                                 EQUIPPED WITH VIDEO
                                                                                                                            COLLECTION PROGRAM

                                                                                                 CONFERENCING
                                                                                                 CA PA B I L I T I E S
                                                                                                 to reduce travel
                                         In 2019, AXON UK signed the Time to Change

                                                                                                                                  96%
                                         Employer Pledge, reinforcing the agency’s
      NAAXTOI O
              N NUAKL
                                         commitment towards ending the stigma around
                                         In 2019, NATIONAL Montreal and NATIONAL
     MONTREAL &                          mental health in the workplace. The pledge is
     goes further                        Toronto both launched composting initiatives and

                                                                                                 100%
      N AT I O N A L
                                                                                                                                   OF OUR
                                         supported by a comprehensive action plan, which
      TORONTO                            installed bins dedicated to collecting organic
                                         will be implemented in an effort to positively impact
       go further                        matter in key areas of the office.
                                         the way that AXON staff think and act about mental
                                         health in the workplace.

                                                                                                 OF OUR OFFICES HAVE
                                                                                                 PA P E R , C A N              OFFICES HAVE AN
                                                                                                 A N D B OT T L E             IT EQUIPMENT
                                                                                                 recycling programs           RECYCLING PROGRAM
40   AVENIR GLOBAL Corporate Responsibility Report                                                                                                         41
OUR OFFICE
                                                     locations

                                                     AVENIR GLOBAL                                      CALGARY
                                                                                                        Selkirk House
                                                     1155 Metcalfe Street, Suite 800
                                                                                                        555 4th Avenue SW, Suite 2100
                                                     Montreal, Quebec H3B 0C1
                                                                                                        Calgary, Alberta T2P 3E7
                                                     Canada
                                                                                                        Canada

         Now more than ever, green is
                                                     T: +1 514-843-2343
                                                                                                        T: +1 403-531-0331
                                                     Andrew T. Molson, Chairman
                                                                                                        Lorèn Lailey-Irvine, Managing Partner
                                                     Jean-Pierre Vasseur,

     “in,” and at AVENIR GLOBAL,                     President and Chief Executive Officer
                                                     Valérie Beauregard,
                                                                                                        ST. JOHN’S
                                                                                                        Bain Johnston Centre
                                                     Executive Vice-President                           10 Fort William Place, 1st Floor

      we like to think that taking care              Royal Poulin, Executive Vice-President
                                                     and Chief Financial Officer
                                                                                                        St. John’s, Newfoundland and Labrador A1C 1K4
                                                                                                        Canada
                                                                                                        T: +1 709-754-9614

         of our planet also stems from
                                                     Ralph Sutton, President, Europe and Middle East,
                                                                                                        Ronalda Walsh, Associate Vice-President
                                                     and International Managing Partner
                                                     Martin Daraiche, President, Canada                 SAINT JOHN

       taking caring of our people and               NATIONAL PUBLIC RELATIONS
                                                                                                        75 Prince William Street, Suite 210
                                                                                                        Saint John, New Brunswick E2L 2B2
                                                                                                        Canada

      our communities. All across our                MONTREAL
                                                     1155 Metcalfe Street, Suite 800
                                                                                                        T: +1 506-672-1860
                                                                                                        Anne McInerney, Associate Vice-President
                                                     Montreal, Quebec H3B 0C1

           network, our teams not only               Canada
                                                     T: +1 514-843-7171
                                                                                                        HALIFAX
                                                                                                        1625 Grafton Street, Suite 1600

     show interest in the environment,
                                                     Serge Paquette, Managing Partner                   South Tower
                                                                                                        Halifax, Nova Scotia B3J 0E8
                                                     TORONTO                                            Canada
                                                     NATIONAL Public Relations

                   they actually act on it.
                                                                                                        T: +1 902-420-1860
                                                     and NATIONAL Capital Markets
                                                                                                        Sarah Young, Managing Partner
                                                     320 Front Street West, Suite 1600
                                                     Toronto, Ontario M5V 3B6                           VANCOUVER
                                                     Canada                                             Box 34, One Bentall Centre
                                                     T: +1 416-586-0180                                 505 Burrard Street, Suite 620
                                                     Martin Daraiche, Interim Managing Partner          Vancouver, British Columbia V7X 1M4
                                                                                                        Canada
                                                     QUEBEC CITY                                        T: +1 604-684-6655
                                                     140 Grande-Allée Est, Suite 670
                                                                                                        Paul Welsh, Managing Partner
                                                     Quebec City, Quebec G1R 5M8
                                                     Canada
                                                     T : +1 418-648-1233
                                                     Julie-Anne Vien, Managing Partner

                                                     OTTAWA
                                                     81 Metcalfe Street, 2nd Floor
                                                     Ottawa, Ontario K1P 6K7
                                                     Canada
                                                     T: +1 613-233-1699
                                                     Gordon Taylor Lee, Managing Partner

42   AVENIR GLOBAL Corporate Responsibility Report                                                                                                      43
AXON COMMUNICATIONS                                                      CHERRY                                       ABU DHABI                               CHICAGO
                                                                                                                      Hanover                                 FoodMinds
TORONTO                                                                  LONDON                                       Office 509                              330 South Wells, 4th Floor
AXON Clinical Trial Services                                             Elm Court, Royal Oak Yard                    Building 6                              Chicago, Illinois 60606
320 Front Street West, Suite 1600                                        168-170 Bermondsey Street                    Park Rotana Office Complex,             United States
Toronto, Ontario M5V 3B6                                                 London SE1 3TQ                               Khalifa Park                            T: +1 312-258-9500
Canada                                                                   United Kingdom                               PO Box 769663, Abu Dhabi, UAE           Michelle Kijek, Senior Vice-President (FoodMinds)
T: +1 416-586-0180                                                       T: +44 20 7940 7310                          T: +971 2 641 1030
                                                                                                                                                              Erin DeSimone, Senior Vice-President (FoodMinds)
Chuck Johnston, Managing Partner                                         John Goundry, Managing Director              Jonty Summers, Managing Director
                                                                                                                                                              WASHINGTON
NEW YORK
                                                                         HANOVER, MULTIPLE                            DUBAI                                   Padilla and FoodMinds
4 World Trade Center                                                     AND THE PLAYBOOK                             Hanover                                 1100 G Street NW, Suite 805
150 Greenwich Street, 48th Floor                                                                                      Office 207/208                          Washington, D.C. 20005
New York, New York 10007                                                 LONDON                                       Thomson Reuters Building 01             United States
United States                                                            Hanover                                      Dubai Media City                        T: +1 202-684-6058
T: +1 914-701-0100                                                       70 Gray’s Inn Road                           PO Box 502420, Dubai, UAE
                                                                         London WC1X 8BT                                                                      Sarah Levy, Vice-President (FoodMinds)
Chuck Johnston, Interim Managing Partner                                                                              T: +971 4 375 2737
                                                                         United Kingdom
                                                                                                                      Jonty Summers, Managing Director        SAN FRANCISCO
LONDON                                                                   T: +44 20 7400 4480
                                                                                                                                                              FoodMinds
160 Blackfriars Road, 7th Floor                                          Charles Lewington, Chief Executive Officer   PADILLA, SMS RESEARCH,                  456 Montgomery, 15th Floor
Southwark, London SE1 8EZ
                                                                                                                      JOE SMITH AND FOODMINDS                 San Francisco, California 94104
United Kingdom                                                           LONDON
                                                                                                                                                              United States
T: +44 20 3595 2400                                                      The Playbook                                 MINNEAPOLIS                             T: +1 650-860-5010
Miranda Dini, Managing Partner                                           Unit B                                       Padilla and SMS Research
                                                                         8-14 Vine Hill                                                                       Laura Cubillos, Executive Vice-President (FoodMinds)
                                                                                                                      1101 West River Parkway, Suite 400
BRIGHTON                                                                 London EC1R 5DX                              Minneapolis, Minnesota 55415
Floor 4, SPACES                                                          United Kingdom                               United States                           SHIFT COMMUNICATIONS
Mocatta House                                                            T: +44 20 3797 1091                          T: +1 612-455-1700                      BOSTON
Trafalgar Place                                                          Andrew Baiden, Managing Director             Matt Kucharski, President               120 St. James Avenue, 6th Floor
Brighton BN1 4DU
                                                                                                                      Dan Reilly, Senior Vice-President       Boston, Massachusetts 02116
United Kingdom                                                           LONDON
                                                                                                                      (SMS Research Advisors)                 United States
T: +44 20 3595 2436                                                      Multiple
                                                                                                                                                              T: +1 617-779-1800
James Osborn, Director                                                   Soho Works, Shoreditch
                                                                                                                      NEW YORK
                                                                         Unit 4.07, 4th Floor, The Tea Building                                               Rick Murray, Managing Partner
                                                                                                                      Padilla
COPENHAGEN                                                               56 Shoreditch High Street                                                            Annie Perkins, Managing Director
                                                                                                                      4 World Trade Center
Hellebæk Klædefabrik                                                     London E1 6JJ
                                                                                                                      150 Greenwich Street, 48th Floor
Nordre Strandvej 119 E                                                   United Kingdom                                                                       SAN FRANCISCO
                                                                                                                      New York, New York 10007
3150 Hellebæk                                                                                                                                                 456 Montgomery Street, 15th Floor
                                                                         Gabbi Cahane, Chairman                       United States
Denmark                                                                                                                                                       San Francisco, California 94104
                                                                                                                      T: +1 212-229-0500
T: +45 29 88 05 87                                                       DUBLIN                                                                               United States
                                                                         Hanover                                      Fred Lake, Senior Vice-President        T: +1 415-591-8400
Tina Hahn, Vice-President
                                                                         5 School House Lane East                     Pablo Olay, Vice-President              Alan Dunton, Managing Director
SWITZERLAND                                                              Dublin 2
T: +41 76 402 25 90                                                      Ireland                                      RICHMOND                                NEW YORK
                                                                         T: +353 1 969 4086                           Padilla and Joe Smith                   4 World Trade Center
Reghu Venkatesan, Director
                                                                                                                      101 West Commerce Road                  150 Greenwich Street, 48th Floor
                                                                         Lorna Jennings, Managing Director
                                                                                                                      Richmond, Virginia 23224                New York, New York 10007
MADANO                                                                                                                United States
                                                                         BRUSSELS                                                                             United States
LONDON                                                                   Hanover                                      T: +1 804-675-8100                      T: +1 646-756-3700
160 Blackfriars Road, 7th Floor                                          Square de Meeûs 35                           Brian Ellis, Executive Vice-President   Annie Perkins, Managing Director
Southwark, London SE1 8EZ                                                1000 Brussels
United Kingdom                                                           Belgium                                      Christian Markow, Founding Partner
                                                                                                                      & Chief Creative Officer (Joe Smith)
T: +44 20 7593 4000                                                      T: +32 2 588 26 01
Michael Evans, Managing Partner                                          Christian Hierholzer, Managing Director

                  44     AVENIR GLOBAL Corporate Responsibility Report                                                                                                                                               45
In 2019, AVENIR GLOBAL held a Firm-wide contest to select photos
that would be permanently displayed at the reception area of our Montreal
headquarters. We received more than 140 unique photos that all illustrate our
growth and the great diversity of talent and individuals in our company.

The pictures below, along with those appearing throughout this
document, were all taken from this contest.
48   AVENIR GLOBAL Corporate Responsibility Report
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