"Going to Sicily is better than going to the Moon" Gabriel García Márquez - 4-6 JUNE 2018 - Institute of Travel & Tourism
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4-6 JUNE 2018 ”Going to Sicily is better than going to the Moon” Gabriel García Márquez
P R O GRA M ME AT A GLAN C E
DAY 1 // MONDAY 4 J UN E DAY 2 / / T U E SDAY 5 J U N E DAY 3 / / W E D N E SDAY 6 JUNE
08:00 - 19:00 ITS Clubhouse Lounge 08:00 - 19:00 ITS Clubhouse Lounge 08:00 - 19:00 ITS Clubhouse Lounge
07:30 - 15:00 Golf Tournament 08:00 - 08:45 IP Solutions Breakfast 08:30 - 09:15 Travlaw Breakfast
09:30 -16:00 Optional Excursions 09:00 -13:30 Conference Sessions 09:30-13:30 Conference Sessions
15:30 -17:00 World Cup Football Forum 14:30 - 18:00 VIP Thank You Lunch* 14:30 - 18:00 Optional Excursions
19:30 - 20:30 AWTE Cocktail Reception* 14:30 -18:00 Optional Excursions 20:30 - 03:00 Farewell Party
20:30- 22:00 Welcome Party 20:30 - 23:30 Gala Dinner * B Y I N V I TAT I O N O N LY
From 22:00 Late Night Bar From 23:30 Late Night Bar
HEADLINE SPONSORS
AIRLINE VENUE GA L A GALA DIN N ER WELCOME W ELCOME PARTY FAREW EL L T R AD E MED I A
DINNE R EN TERTAIMEN T PARTY EN TERTAIN MEN T PARTY PAR T N ER
W E L C O ME TO T H E GRE E TINGS FROM THE
ITT C ON FE R E NCE ITALIAN TOURIS T BOAR D
Following last year’s successful event in It is a pleasure and an honour for ENIT, the
Sorrento, I am delighted that ITT is returning to Italy for Italian National Tourist Board, to support
this year’s ITT Conference. the Conference for the second successive
year. We appreciate that the annual event
I speak on behalf of the ITT board when I say that I am so pleased
is incredibly important for the sector,
to be working with the Italian National Tourist Board, led by
and we are delighted to be welcoming
Executive Director Giovanni Bastianelli, to stage this year’s event
delegates representing all aspects of travel
in Sicily.
and tourism to Giardini Naxos in Sicily.
With a delegate list that reads like the ‘Who’s Who’ of UK travel,
The Conference promises a full and busy business
Sicily has proven to be a popular choice with our Members. Just
programme featuring illustrious speakers of the
10 minutes south of the historic town of Taormina, the Hilton Giardini Naxos is the ideal
highest quality as well as some great networking opportunities. In addition, it
location for the travel industry’s Blue Riband event and promises delegates yet another
is also a chance for us to promote the natural, cultural and artistic heritage
unforgettable ITT Conference experience.
of the region to you, our distinguished guests. I very much hope that you will
For those of you that have never visited this part of the world, you are in for a real treat, as I take the opportunity to enjoy excursions to the extraordinary treasures that this
am sure you will discover at the various events and networking opportunities that are always a most remarkable region boasts. From Giardini Naxos itself to Taormina, from
highlight of our annual Conference. Catania to Mount Etna and more, Sicily is a jewel of a region that is still fairly
I like to compare the Conference sessions to the BBC’s Today programme, using a magazine unknown to the UK market.
format with each strand relevant in its own right. Once again moderated by the inimitable We hope you enjoy these unique experiences while you are here in Italy with
Tim Hames, we have some superb Conference speakers lined up from within and without us and, by doing so, spread the word!
the travel industry.
I wish you a successful and rewarding Conference.
ITT is a not-for-profit organisation owned by its Members and we rely heavily on the support
of our sponsors. Many thanks to our friends at Hilton, as well as our flight partner BA and Gala Giovanni Bastianelli
Dinner sponsor MSC Cruises. Executive Director, Italian National Tourist Board
Finally, many thanks to you, our Members, for your continued support. As ever, it is genuinely
appreciated.
Dr Steven Freudmann F.Inst.TT
Chairman, ITT
MON DAY 4 J UNE
GOLF TOURNAMENT WORLD CUP FOOTBALL FORUM
GRE E T I N G S AN D A W A RM 07:30 - 15:00 15:30-17:00
WE L C O ME T O SI CI L Y IL PICCIOLO ETNA GOLF CLUB PANAREA RESTAURANT
The ITT Conference Golf Tournament will take With the FIFA World Cup kicking off on 14 June,
For a Region that intends place at the Il Pìcciolo Etna Golf Resort & Spa, a football fans won’t want to pass up the chance
to make tourism one of its unique, exclusive course at the foot of Mount Etna. to attend the ITT Football Forum, which makes a
economic priorities, the ITT Developed in 1989 by the renowned architect Luigi welcome return to Conference.
Conference undoubtedly Rota Caremoli, Sicily’s first ever 18-hole, 72-par golf
Attendees can look forward to an afternoon of
represents a crucial opportunity course is 6,420 yards long, with holes fashioned from
insights, anecdotes and banter in the company of
to establish relationships and the characteristic lava stone of Mount Etna.
to present a rich tourist offering former England international and Aston Villa legend
that combines art, nature, Participation costs just £55 and includes the Green Dion Dublin and former Liverpool striker David
history and food and wine. Fee, transfers, breakfast on arrival and lunch with Fairclough, moderated by Kevin Garside, Chief
drinks. Buggies and clubs are available to rent at an Sports Writer, The i Newspaper.
The pearl of the Mediterranean represents - especially
for northern European tourism - a popular and desirable additional cost, payable on arrival.
There is no need to pre-book for the World Cup
destination and the Giardini Naxos event will be able to Whether you’re a beginner or a pro, golfers of all Football Forum.
illustrate an incredible heritage that does not stop only at levels are welcome.
UNESCO sites. I can say with pride that Sicily has more
UNESCO sites than Egypt and a widespread historical and
cultural heritage that offers wonders in every corner of the
island.
The decision to hold the ITT Conference in Giardini Naxos,
Sicily is not a coincidence. Since the 16th century, this region
has been a must for the Grand Tour and the trips of the nobility
and scholars of the UK following in the footsteps of the most
ancient Mediterranean civilisations.
Now the goal set by the Tourism Department of the Sicilian
Region is to tell the world a story starting from the assumption
that Sicily is a paradise on earth. A paradise to discover and
one that offers visitors an unforgettable experience.
Sandro Pappalardo
Director for Tourism and Sport for the Sicilian Region
ITS CLUBHOUSE
AWTE SUNSET
COCKTAIL RECEPTION You’re invited to the ITS Clubhouse at the Hilton
19:30 - 20:30 Giardini Naxos!
Pool Side
Come and relax in our pop-up lounge in Sala
(By invitation only)
Cordari, located on level -1, where members of our
Mayfair Club will benefit from unlimited access and
a daily complimentary drink on us.
WELCOME PARTY
20:30 - 22:00 Membership is free for all ITT Members until the
MEDITERRANEAN GARDENS end of 2018 – simply drop by the lounge to sign-up
and start enjoying the benefits of the ITS Clubhouse
Ease yourself into the Conference spirit at the Welcome Party, lounge during the event.
which will be held in the grounds of the Hilton Giardini Naxos.
Hosted by ENIT, the Mediterranean Gardens provide the perfect
setting for al fresco wining, dining and networking.
The mouth-watering menu will include smoked salmon,
marinated sea bass, marinated red shrimps with orange jelly
and ginger, as well as prosecco, local wines and fruit cocktails.
It’s sure to be a great opportunity to eat, drink, be merry and
catch up with fellow delegates.
LATE NIGHT BAR
Dress Code: Smart Casual
FROM 22:00
Entertainment Sponsored by SCIARA TERRACE
No ITT Conference would be complete without the C&M Late
Night Bar. Delegates looking to extend the warmth of the
Welcome Party will be greeted with a complimentary drink before
C&M’s DJ creates a cool, classy vibe to bring the first day of the
Conference to a close.
BREAKFAST WITH IP SOLUTIONS BOOSTING SALES THROUGH WHY THE SHARING ECONOMY IS
TU E S DAY 5 J UNE 08:00 - 08:45 EARLY-STAGE PURCHASING INSIGHTS THE FUTURE OF TRAVEL
GROUND FLOOR 09:20 - 09:35 10:05 -10:25
Join leading communications technology provider Louise Davies, Customer Experience Director – Travel, Benita Matofska, Founder and CEO, The People Who Share
IP Solutions for a breakfast briefing in the Calipso PA Consulting Benita Matofska, the award-winning entrepreneur and
meeting room at the Hilton Giardini Naxos. The breakfast founder of The People Who Share social enterprise,
Using bespoke market research, Louise will explain what
will offer delegates a unique opportunity to find out how will reveal why a market now valued at over $2 trillion
inspires customers when purchasing their holidays and the
they can future-proof their travel business’s bottom line is shaping the future of the travel sector and ask what
impact these early experiences have on their decisions.
and customer experience, while enjoying a selection of companies need to do in order to participate and benefit
The presentation will look at behaviours across a range of
croissants, cheeses, breads, spreads and coffee. from it to become future-ready.
demographics, holiday types and channels to pinpoint how
travel companies can improve customer experience at these
critical stages of the buying journey and better understand
HEAD TO THE CONFERENCE CENTRE CAN HOTELS LAST ANOTHER
how to attract, win over and retain customers to drive sales
FROM 08:30 in increasingly competitive markets. MILLENNIA?
TINDARI, LEVEL -1
10:25 -10:45
STIFLED: HOW PRICING PUBLIC SPACE Sir David Michels, Chairman, Michels & Taylor
Make your way to the conference room.
PROPERLY CAN SAVE TOURISM HOTSPOTS Knighted in 2006 for services to the hotel and catering
FROM OVERCROWDING industry, Sir David will look at the stresses, strains and
WELCOME TO THE 09:35-10:05 threats that hotels face today. From online commission
ITT CONFERENCE agents through to Airbnb, timeshares and holiday homes,
09:00 - 09:20 the former Executive President Hilton Worldwide will share
his thoughts on how hotels might have to change and
Steven Freudmann, Chairman, ITT adapt while looking at the growth of the market place
Tim Hames, Moderator and more.
Steven Freudmann and Tim Hames welcome delegates Edward Lucas, Writer and Senior Vice-President,
to the 2018 Conference. Center for European Policy Analysis (CEPA)
As the booming global middle class descends on a handful
of tourism hotspots, the strain on local infrastructure is
growing while the user experience is degrading. Edward
will share his views on one of the hottest topics in tourism
policy, exploring whether tourism authorities and operators
can balance the need to limit numbers with constraints of
equity, efficiency and profitability. OPTIONAL EXCURSIONS
14:30 -18:00 – SEE PAGE 4 FOR INFORMATION
‘TRAVELLING LIGHT’ – BEYOND THE GENDER PAY GAP DATA WHY WE NEED TO TAKE MORE RISK IN THIS
TUI’S SUSTAINABILITY STORY 12:00-12:30 NEW AGE OF UNCERTAINTY
10:45 -11:10 13:00-13:30
Andrew Flintham, Managing Director, TUI UK & Ireland Casper Berry
TUI takes its commitment to sustainability seriously and the From acting in Byker Grove to reading Economics and
world’s leading tourism business, has a bold vision and Paul Alexander, Founder & Group CEO, Beyond Analysis Anthropology at Cambridge, writing screenplays and playing
ambitious targets. As the new Managing Director of the Richard Calvert, Chief Executive Officer, Shearings Leisure Group poker in Las Vegas, Casper is no stranger to taking risks, and
UK business, Andrew will set out his strategy for just how this session will see him draw on the inherent uncertainty of
Karen Gill, Owner, Everywoman
seriously it’s being taken, as well as sharing an update on key poker to explain why risk is an increasingly necessary reality
John Hays, Managing Director, Hays Travel
achievements and what’s still to come. that businesses need to tackle productively and effectively.
Moderated by
Sophie Griffiths, Editor, TTG
Pippa Jacks, Group Editor, TTG GALA DINNER
COFFEE BREAK
20:30-23:30
11:10 -11:30 Travel companies with more than 250 employees were recently
required to report the average salaries of their male and
ITT’s most prestigious Conference event will take place at the
female employees, and it will have surprised none of us in
Hilton. Sponsored by MSC Cruises, the Gala Dinner promises
ITT reserves the right to change the programme, speakers and content as outlined.
the industry to see that pilots get paid more than cabin crew
to reflect the stylish and elegant European glamour for which
BREXIT, HEATHROW AND TRANSPORT and that there are more male pilots than female. But looking
MSC Cruises are famous. Offering delegates an evening of
INFRASTRUCTURE beyond the rather simplistic gender pay gap data – why is it
fine food, beverages and good company, the event will feature
11:30 -12:00 important that we’re talking about it? Why do we continue to
after-dinner entertainment from comedian and singer
see women under-represented in senior roles in travel – and
Rt Hon Lord Andrew Adonis Jason Manford who will be participating in support of
how might companies go about hastening the rate of change?
Alder Hey Children’s Charity, courtesy of A-Rosa.
The Labour Peer, who was Transport Secretary from
Dress Code: Lounge Suit/Cocktail Dress
2009 to 2010, Minister of State for Transport from 2008 to
THE HIGHER YOU BUILD YOUR Entertainment Sponsored by
2009 and chairman of the National Infrastructure Commission
from 2015 to 2017, explains how Brexit could impact transport BARRIERS THE TALLER I BECOME
infrastructure development and global links in Britain, Europe 12:30-13:00
and the wider world.
Dawn Butler MP, Shadow Minister for Women and Equalities
LATE NIGHT BAR
Recent evidence has shown that in order to succeed often
women must be extraordinary in comparison to their male FROM 23:30
counterparts. Dawn Butler MP’s session will look at the current SCIARA TERRACE, HILTON GIARDINI NAXOS
state of women’s equality both in the workplace and wider
society, to analyse what lessons have been learned and what Following the Gala Dinner, join Milk Jnr’s & Kidworks for
societal barriers still need to be broken down in order for the second Late Night Bar of the Conference.
women to get ahead.
BREAKFAST WITH TRAVLAW FROM HOMES UNDER THE HAMMER THE GLOBAL CRUISE INDUSTRY TODAY
WEDNE S DAY 6 J UN E 08:30 - 09:15 TO JUNGLES TO HEALTH & HAPPINESS 10:15-10:45
GROUND FLOOR 09:30-09:45
Gianni Onorato, CEO, MSC Cruises
With General Data Protection Regulation (GDPR) coming Martin Roberts With over 30 years’ experience in the cruise industry,
into force on 25th May, the new Package Travel Regulations Gianni will share his views on the state of the global cruise
Join TV presenter Martin Roberts for a light-hearted
on the 1st July, changes to the ATOL Regulations on the industry and how it continues to evolve, looking at some of
session of anecdotes, property advice, personal
horizon and legal costs for package holiday sickness cases the existing and emerging trends that are defining today’s
motivation and suggestions if you are thinking of engaging
to be fixed under new rules aimed at deterring false claims, cruise product while assessing the latest developments in
with ‘celebrities’! Martin will focus his fascinating
the breakfast will offer delegates a unique opportunity to the UK & Ireland cruise market.
journey from one of the UK’s most popular daytime
better understand some of the key legal issues affecting
TV programmes, through the rollercoaster of ‘I’m a
the travel industry today while enjoying a selection of mini
Celebrity…’ to his most recent accomplishments, including
croissants, traditional cookies and focaccia bread filled with THE TRAGEDY AND HOPE OF
the ‘Sadsville Charity’ venture.
ham and cheese! Coffee will also be provided! TECHNOLOGY
10:45-11:15
DOOM, GLOOM OR BOOM;
HEAD TO THE CONFERENCE CENTRE Oliver Rees, Co-Founder, Hook
A DECADE IN REVIEW
FROM 09:30 09:45-10:15 Disruptive technology has fuelled an entirely new way of
TINDARI, LEVEL -1 doing business, leaving a new generation of winners and
Lisa McAuley, Managing Director B2B Tour Operations, losers in its wake. In this session, Oliver will explain how
Make your way to Tindari, level -1 for today’s sessions. dnata Travel Europe delegates can make sense of the changes going on all
A look back on key events and trends of the last 10 years around them and understand how disruptive companies
and how they might influence and shape elements of our are thinking and operating. It will leave them with a better
industry in the future. Following her presentation, Lisa will understanding of disruptive technology, empowering them
be joined by TTG Media’s Managing Director, Dan Pearce, to form their own view and drive change within their own
to discuss the decade in review and the future business as a result.
more broadly.
COFFEE BREAK
11:15-11:45
TOURISM AND SECURITY HIGH PERFORMANCE IN TIMES
11:45 -12:15 OF CHANGE
12:45-13:15
Rt Hon Sir Michael Fallon MP
Sir Michael has held a number of key government roles Mark Gallagher, F1 Executive
including Secretary of State for Defence. Drawing on his time From advances in technology to new business models
in Office, Sir Michael will look at tourism and security issues, emerging, regulatory change and shifting customer behaviours,
exploring the tensions between keeping British citizens as safe Mark has first-hand experience of the seismic transformation
as possible abroad, their desire to travel ever more widely and change that has affected Formula One over the last two
and the dependence of poorer, less stable countries on decades. His session will draw parallels between business and
foreign tourism. racing to explain how leading teams effectively in times of
change is essential to create winning cultures and behaviours.
THE WISDOM OF PSYCHOPATHS
CLOSING REMARKS
12:15 -12:45
13:15-13:30
Dr Kevin Dutton, PhD
Steven Freudmann, Chairman, ITT
ITT reserves the right to change the programme, speakers and content as outlined.
Psychopath: no sooner is the word out than images of
murderers and gangsters flash across our minds. But not all
FAREWELL PARTY
psychopaths are violent, or even criminal. In fact, they have
20:30-03:00
a lot of good things going for them, according to renowned
author and research psychologist Dr Kevin Dutton, who will The last event of the Conference will be an informal and
ask whether, beneath the hype and popular characterisation, relaxed get together at Caposkiso, located a ten minute walk
psychopaths have something to teach us all… from the Hilton at Jaaneta Beach.
The venue’s outdoor space is set to provide the perfect setting
for a final night party, so come prepared to dance the night
away – ITT has exclusive use of Caposkiso until midnight
and catering will include Sicilian style mini bites and three
complimentary drinks.
A cash bar will be available for those who wish to continue
partying until 3am.
Dress Code: Casual
OPTIONAL EXCURSIONS
14:30 -18:00 – SEE PAGE 4 FOR INFORMATION
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www.msccruises.co.ukGE N E R AL I NF O R MATION
Accommodation Delegate Pack
ALDER HEY CHILDREN’S CHARITY
The Hilton Giardini Naxos will offer delegates Sicilian elegance, Your delegate pack, provided by Kuoni, includes this brochure,
A huge thank you from all our patients, warm hospitality and stunning views across the Straits of Messina. your delegate badge, delegate information sheet and other useful
staff and volunteers to everyone at ITT The hotel and Conference venue is located 45 minutes from Catania information.
who supports the charity. Vincenzo Bellini Airport and 10 minutes from the centre of Taormina.
Sponsored by
Check-in Time: 15:00 Check-out Time: 12:00
Your help has ensured that this year our
ambitions are even bigger, better and more exciting Travel Insurance
Airport Transfers
than ever!
Holiday Taxis is offering delegates and their partners a 20% Complimentary travel insurance will be provided by Citybond
We look forward to telling you all about it, seeing old friends discount on private transfers from Catania airport. If you wish Suretravel in partnership with URV. To arrange your cover, please
and making new ones, and we promise you another night to pre-book a private transfer, please see the transfers page of the complete the booking form on the ITT Conference microsite.
to remember at the Gala Dinner with a very special guest ITT Conference microsite for information and promocode/booking Provided by
entertainer. details.
Provided by
Conference Brochure
This Conference brochure is kindly sponsored by Saga.
Sponsored by
Delegate Badges & Lanyards
Please wear your delegate badge, sponsored by Avis Budget,
to all ITT Conference sessions and official events.
Gala Dinner Entertainment Sponsored by
sponsored byITT APP CO NNECT WITH ITT
Details of how to download the ITT Conference App have been emailed to you. TWITTER INSTAGRAM
The all-new-app will offer you the opportunity to message other App users, post
@ittnews itt_events
pictures & comments throughout the event, access twitter, view the latest event
programme and, after the event, you’ll be able to view the Conference session #ITT 2018 #ITT 2018
presentations.
PREVIOUS ITT SPEAKERS
PREVIOUS CONFERENCE DESTINATIONS
2017 Sorrento, Italy 2002 Galway, Ireland
2016 Tel Aviv, Israel 2001 Tenerife, Canary Islands
2015 Ras Al Khaimah, UAE 2000 Las Vegas, USA
2014 St Julians, Malta 1999 Newport, Rhode Island, USA
2013 Abu Dhabi, UAE 1998 Cape Town, South Africa
2012 Barbados 1997 Athens, Greece
2011 Venice, Italy 1996 Limassol, Cyprus
Ed Balls Cherie Blair Bill Bryson Lord Michael Cashman Nigel Farage MEP
2010 Benidorm, Spain 1995 Nashville, USA
2009 Dubai, UAE 1994 Eilat, Israel
2008 Paphos, Cyprus 1993 Baltimore, USA
2007 Gran Canaria, Spain 1992 Kruger National Park, South Africa
2006 Oman 1991 Salou, Spain
2005 Barbados 1990 Miami, USA
2004 Doha, Qatar 1989 Moscow, Russia
Frank Gardner Lord William Hague Alan Johnson MP Sir Terry Leahy Rt Hon George Osborne 2003 St Julians, Malta
I T T C O R P O R AT E PA R T N E R SWe’re delighted to sponsor
the ITT Conference 2018 Thank you for your
For a world of wonderful holidays, choose Saga continued support.
Here’s to a great
• A huge range of stays, tours and • Thousands of local flights from
special interest holidays in over regional airports conference”
150 countries Iain Powell
• Included VIP door-to-door travel
• Ocean cruises aboard our own on Worldwide tours, plus selected Head of Trade Sales
ships including our brand new European tours and river cruises
Spirit of Discovery
• Hundreds of single rooms and
• A fantastic choice of river cruises cabins at no extra cost.
with UK travel included
Call reservations FREE on 0800 074 8021 or visit saga.co.uk/agents
Or call Agency sales FREE on 0800 068 8732
Find us on social media Saga Trade Team
Saga’s holidays and cruises are exclusively for the over 50s but a travel companion can be 40+. NHA-AP5503 (published May 2018).You can also read
