Gourmet and fine food & drink! - Southeast Asia's leading trade show for artisan, Classic Global LLC
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TRADE ONLY
28 SEP - 30 SEP
www.speciality-asia.com
Southeast Asia’s leading
trade show for artisan,
gourmet and fine food & drink!
@Speciality_Asia @SpecialityAsia @Speciality_Asia #SFFA2021 Speciality & Fine Food Asia
Be part of the conversation at
SPECIALITY & FINE FOOD ASIA SFFA, the most targeted and
focused business platform
A sister show of Speciality & Fine Food Fair (SFFF), London’s renowned artisan
food & drink event, Speciality & Fine Food Asia (SFFA) is Southeast Asia’s for artisan, gourmet and
Leading trade show for artisan, gourmet and fine food & drink.
speciality food &
The show’s roaring success over the past three years has built a fantastic reputation for itself
as one of the prominent business platforms in the food & drink industry. drink producers!
The 4th edition of SFFA will be co-located with Restaurant, Pub & Bar (RPB) Asia, together
with the launch of two new shows - Speciality Coffee & Tea Asia (SCTA) and Meat & Poultry
Asia (MPA), presenting a wider showcase of speciality products from regions all over the
world.
Bringing together decision makers and
Whether it’s unearthing innovative and inspiring products from new-to-market companies in
our Start-Up Village or gaining the latest trends from industry experts, SFFA will allow you to
buyers from foodservice, hospitality,
experience the finest products in food & drink in a refreshing and exceptional way. retail and distribution...
Where real conversations
begin...
DECISION MAKERS
CONNECTIONS
KEY BUYERS
SPECIALITY START-UP VILLAGE
GOURMET ON-TREND
ARTISAN
EXPERIENTIAL
CONNECTIONS
MEETINGS
EXPOSURE INDUSTRY
BUSINESS
THE SOUTHEAST ASIAN MARKET YOUR GATEWAY TO SOUTHEAST ASIA
As the 5th largest economy in the world with strong regional infrastructure to
support trade, the economic outlook harnesses a wealth of potential.
EXHIBITORS’ PROFILE
1 2
Strong Economic Outlook Growing Online Spending
Antipasti Frozen Food
Alternative Foods Grains & Grain Products
Forecasted GDP Growth in 2021 Expected growth between 2018-2025 Bakery & Confectionary Halal Certified
Beverages Health & Functional Foods
Top Key Imports3 Cheese & Dairy Jams & Preserves
Chocolate Olive Oils, Vinegars & Dressing
Fish & Seafood Sauces & Condiments
Free From Snacks
Fish and Fruits Vegetables Unprocessed Cereal Preparations of
Seafood Foods Preparations Food & Beverages Fresh Produce
1
ASEANStats (2019). ASEAN Key Figures 2019, 29. 2Brain & Company & Facebook Inc. (2020). Riding the Digital Wave: Capturing Southeast Asia’s
digital consumer in the Discovery Generation. 3Whitehead, M (2018). ASEAN’S Agri Imports And Exports In Five Charts
Hosted Buyer Programme
AT SFFA, WE BRING YOU THE RIGHT BUYERS An exclusive by-invitation only programme offered to a curated list of decision makers
and senior buyers from Southeast Asia, bringing real buyers to you for 1 on 1 meetings.
Exhibitor, Brown Bag Wines, Singapore Visitor, Sofitel Saigon Plaza, Vietnam
The show has been really great. Its’s
what some my second year running, the booth It’s interesting to see all these products at the shows, and
has expanded, and it’s been very we’re hoping to get some of them imported into Ho Chi
of our 2019 beneficial for me. The organisers have attracted Minh. A lot of great talks at the SG Food Tech
a very quality trade audience, both locals as well stage as well. It was a great experience, and I’m looking
Audience had as from other countries. Exhibitors forward to next year.
to say... looking to expand beyond Singapore - Mario Mendis, Executive Assistant Manager
market, this is a very good platform!
- Aivonne Chong, Founder
A QUICK GLANCE AT 2019
Close to
196 27 COUNTRY PAVILIONS
from
leading
Chefs,
exhibitors countries
China France Greece Japan Malaysia
15
Bartenders,
Sommeliers,
Beer and
44 START-UP
Peru Poland Romania Singapore Spain
Sake EXHIBITORS
from
51
Masters at
ATTENDING Fine Food
COUNTRIES Live and
Centre Stage
37 PANELISTS AND JUDGES Taiwan Thailand UK USA Uzebkistan
VISITORS’ STATISTICS EXHIBITORS’ STATISTICS
Singapore 80% SEA 15% Others 5% Overseas 59% Local 41%
97% 71% 64%
OF EXHIBITORS MET
will recommend
shows to industry
contacts
have direct
purchasing
authority
visitors are
C-level, Director
or Manager level
89% THEIR OBJECTIVES
BUYERS TOP FIVE AREAS OF INTEREST TOP FIVE OBJECTIVES
Snacks Beverages Coffee Health and Fish and Generate New Seek New Agents / Assess Market Meet Existing Launch New
and Tea Functional Foods Seafood Leads Distributors Potential Agents & Customers Products &
Brands
VISITORS’ PROFILE
KEY JOB TITLES
KEY VISITING COMPANIES
Owner/ Operator Baristas
Chairman/ CEO/ MD Purchasing Directors/ Managers
Distribution & Wholesale / Manufacturing Embassy / Consulate
Director/ General Managers Brand/ Category Manager
F&B Directors/ Managers Business Development Director/ Manager
Executive Chef Distributors/ Exporters/ Importers/
Wholesalers
Pastry Chef
And many more...
KEY SECTORS
FOODSERVICE WHOLESALE AND DISTRIBUTION
Bakeries Distributors Hospitaility
Bars & Pubs Exporters
Cafés Importers
Caterers Wholesalers
Restaurant
RETAIL HOSPITALITY AND TRAVEL
Foodservice / Restaurant
Convenience Stores Airlines
Department Stores Cruise Liners
Gourmet/ Speciality Retailers Country Clubs
Health Food Shops Hotels & Resorts
Independent Delicatessens
Retail
Online Retailers
*This list is non-exhaustive
Supermarkets/ Hypermarkets
TOP INDUSTRY BUYERS
Others
Distribution & Food Service Hospitality & Travel Retail Manufacturing *This list is non-exhaustive
Wholesale
PAST INDUSTRY
AMBASSADORS
EVENT
Brought to you by the industry,
for the industry
Carefully selected from key sectors such as foodservice
and hospitality, these industry ambassadors contributed
Attractions
Look forward to firm favourites and exciting new features, set
to draw your target customers to the show!
their expertise and insights, playing an important role in
shaping the direction and content of the shows to ensure
relevance for the industry.
SG FOOD TECH WEEK
Bringing together thought leaders, forward-thinking business
owners, investors, academic and government to discuss latest
tech disruptions and innovations shaping the world of F&B today.
EW
SINGAPORE NATIONAL COFFEE CHAMPIONSHIP 2022
N
Andrew Ing Alex Liau Andy Griffiths For the first time ever, SFFA will host the Singapore National
The Lo & Hospitality Purchasing Idlewild
Behold Group Association Coffee Championship, where the champion will represent
Singapore in the 2022 World Championship!
PITCH! INVESTOR PITCHING SERIES
Watch talented start-ups strut their ideas as they vie to
receive funding, mentorship and valuable contacts within the
Cheong Hai Poh Cheryl Tiu Edmund Toh investment sector. It only gets better each year!
International Food and World’s 50 Best Disciples Escoffier
Beverage Association Restaurants Taste International - Singapore
Hunter Delegation
FINE FOOD LIVE AND CENTRE STAGE
What’s cooking? Watch, smell, taste and learn from leading
chefs via engaging demos & inspiring talks. Smells delicious!
START-UP VILLAGE
Emmanuel Benardos Eve Felder Gan Guo Yi
Fairmont Singapore Culinary Institute of Jigger & Pony A vibrant zone dedicated to companies operating in Singapore
& Swissôtel The Stamford America, SG for 36 months or less, where buyers flock to for the latest on-
trend products and solutions for their business!
EW
ASEAN BUTCHERY COMPETITION
N
The first-ever butchery competition in SEA draws in butchers
from the region to display fine workmanship skills, establish
Indra Kantono Jeremy Nguee Liling Ong new working friendships and unlock business opportunities.
Jigger & Pony Preparazzi Cicheti Ventures
EW
THE TAP ROOM
N
Fancy a long bar with beer taps to introduce your refreshing
brews to buyers? The Tap Room, an exciting new concept, is
set to draw the right buyers over!
Loh Lik Peng Michael Habboush Tron Young
Unlisted Collection KPMG The Bar Awards
BUSINESS OPPORTUNITIES
Singapore Pavilion* Start-Up
Options Space Only Shell Scheme
Village#
Space Only Shell Scheme
Min. Size 18m2 9m2 18m2 9m2 4m2
starting from starting from
SGD 10,800 SGD 6,480
Cost SGD 600 /m2 SGD 680 /m2 SGD 1,995
before reimbursement of up to 70%
Booth
Design
*For illustration only and
subjected to change.
All Prices are before 7% GST
*Singapore Pavilion: LEAD International Fairs & Missions (LEAD IFM) programme funding of up to 70% reimbursement is available.
Terms & Conditions apply.
#
Start-Up Village: The company needs to be trading in Singapore for less than 3 years and can only exhibit at the Start-Up Village for
maximum of 2 editions
Exhibitors'
Entitlements Social Media Business Hosted Buyers Direct Marketing
Shout-outs Matching Programme Mailers Collateral
Visitor Press Speaking Website and Demo
Promotion Release Opportunity Show Guide Opportunities
Listing
CONTACT EXHIBITING AND SPONSORSHIP
Doreen SOH
Edwin Johnson Li Yan TAN
US TODAY!
Event Manager
Director - Business Development Business Development Executive
E:
T doreen.soh@montgomeryasia.com E: liyan@montgomeryasia.com
: +1 (281) 675 2345 ; M : +1 713 805 2732
E +65
T: : edwinjohnson@classicglobal.net
9339 6687 | W: www.classicglobal.net
T: +65 8813 9924
Co-located With Organised By
@Speciality_Asia @SpecialityAsia @Speciality_Asia #SFFA2021 Speciality & Fine Food AsiaYou can also read
