GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013

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GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013
5TH - 8TH DECEMBER, 2013

               GUCCI PARIS MASTERS
               2013
               PRESS FILE

                              EEM - RUE BLAVIER 3 - 7190 ECAUSSINNES - BELGIUM - TEL: +32 (0)67 48 51 84

Letter-Head-GPM13-UK.indd 1                                                                                        14/11/2013 19:17
GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013
CONTENTS
                                                                            PAGE
WELCOME                                                                        3
    Christophe Ameeuw: "Gucci Paris Masters - a must in the international
    equestrian calendar.”
A SPECIAL GUCCI EVENT                                                          5
    A letter from Gucci’s Creative Director Frida Giannini
SPORTING EXCELLENCE MEETS GLAMOUR                                              7
    At One Event, An Exceptional Gala
    The Celebrities at the Gucci Paris Masters
    Jean Rochefort, Loyal to the Gucci Paris Masters
    "It is popular and elegant at the same time "
    Guillaume Canet, Competitor of the Gucci Paris Masters
    When Notoriety Chimes with Generosity
    Interview with HRH Princess Caroline de Hanovre

    Shopping at the  “Village  Prestige”
KEEP TRACK OF THE STARS                                                       16
    Masters: the Highest Level of Competition
    Prestige Trophy for Professionals and Amateurs
    Invitational Trophy: Sport and Celebrities
    Polo Demonstration
    Schedule
WELCOMING THE NEXT GENERATION                                                 23
    Children’s  Village
    The Shetland Ponies Race
    Final Candidates of Equidia Life Académie to compete
SALON DU CHEVAL DE PARIS, THE PERFECT SETTING FOR THE GUCCI                   26
PARIS MASTERS
SPONSORS                                                                      28
MEDIA INFORMATION                                                             29

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GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013
WELCOME
Christophe Ameeuw : “Gucci Paris Masters - a must in the
international equestrian calendar.”

                              In a few weeks Paris will host the European leg of the Masters Grand
                              Slam Indoor, sharing the halls of the Parc des Expositions of Paris
                              Nord Villepinte with the Salon du Cheval. The City of Lights will
                              welcome for the fifth time this event resulting from the "dream of a
                              show jumping professional and enthusiast to see this spectacular
                              discipline brought to the forefront of the international sports scene,"
                              says Christophe Ameeuw, President of the EEM World, organizing
                              society of the Gucci Paris Masters.

                              Five years ago, EEM World decided to restore the glory of the
Jumping of Paris. "We needed a partner who shared the values of our event: glamour,
passion, excellence and whose brand DNA is anchored in the equestrian world," recalls
Christophe Ameeuw. The choice of Gucci was obvious. "Since the 1930s, in Florence, Guccio
Gucci’s   creations   drew   the   attention   of   local   cavalieri   descending   from   an   equestrian art
enthusiastic aristocracy. The iconic horsebit became the timeless symbol of the House of Gucci.
Today, Gucci continues this tradition with the Gucci Paris Masters becoming after five years a
flagship event for the Italian fashion House and the most prestigious international show
jumping event of the indoor season in Europe," says the President of EEM World .

Masters Grand Slam Indoor, a unique concept

                                              The idea of the Masters Grand Slam Indoor circuit
                                              dates back to 2011. "The concept of the Masters is
                                              structured around four days of high-level sport and
                                              entertainment, with the best show jumping riders and
                                              horses    in the world competing for $1,000,000 in
                                              prize money. The competition takes place before an
                                              audience of 50,000 spectators on site and more than
500 million households in 120 countries, making the Masters Grand Slam the most
broadcasted indoor competition in the world,”  explains  Christophe  Ameeuw.

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GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013
"We wish to create a unique meeting place for horse enthusiasts, opinion and business leaders
and celebrities, who find themselves in a glamorous and festive atmosphere combining the best
of show jumping, with gastronomy and entertainment in the presence of the most prestigious
international brands. In addition, the event also partners, with numerous local and
international charities. Similar to tennis, the concept of the Masters Grand Slam Indoor takes
place in the main capitals of the world and wishes to conquer new continents: after Paris and
Europe, the Masters Grand Slam were exported to Hong Kong in 2013. "

Again, the choice of Hong Kong was obvious to EEM World, "Today, the economic power
and dynamism of Asia makes it a major destination for our brand partners and for the actors
of the equestrian world. Hong Kong was set to be the perfect showcase for the Asia Pacific
region and the antechamber of China. The success of the Beijing Olympic Games in 2008
and the quality of the local infrastructures were key points in the choice of the city. "

"The horse symbology is deeply rooted in Asian history and culture,”   explained Christophe
Ameeuw. "The next edition of the Hong Kong Masters in February 2014 will begin under the
auspice of the year of the Horse in the Chinese calendar. It is a unique opportunity to anchor
the event and highlight its pertinence as a must in the region. "

Longines, Master of Time

Title sponsor of the Hong Kong Masters, Longines is also very involved in the Gucci Paris
Masters.

"Longines has immediately trusted us on the strategic choice of a Masters in Asia and became
the title sponsor of the Longines Hong Kong Masters," says Christophe Ameeuw. "For
Longines, the Hong Kong Masters is a unique platform and for us, Longines is the ideal partner
considering its presence in Asia, its identity and values related to the equestrian world.
Longines’  slogan  "Elegance  is  an  attitude," matches perfectly with the character of our events.
Given the success of the Masters Grand Slam in Hong Kong and Paris, the prestigious Swiss
watchmaker is definitely part of our Grand Slam becoming official timekeeper of the Gucci
Paris Masters and sponsor of the famous Longines Speed Challenge event that takes place on
Friday evening in Paris. For the first time, this year, Longines will sponsor the Longines Battle of
the Sexes on Saturday evening too. "

A Third Destination

"The concept of the Masters Grand Slam Indoor has proven its worth, both in Europe and Asia
and is recognized as a great platform for our brand partners. For their next step, the Masters
will set a new challenge on a new continent," stated Christophe Ameeuw.

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GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013
A SPECIAL GUCCI EVENT
A letter from Gucci’s Creative Director Frida Giannini
                                 It  is  my  pleasure  to  welcome  you  to  this  year’s  Gucci  Masters.  
                                 Once again, Gucci is extremely pleased to sponsor this
                                 annual European Grand Slam occasion, which is becoming
                                 quite a fixture in our calendar, this being the fifth consecutive
                                 year we have been involved. For nearly a century now, the
                                 equestrian world has been an integral part   of   our   House’s  
                                 heritage. Ever since Guccio Gucci founded his company in
                                 1921 in Florence, horse riding has often inspired the motifs
                                 and   symbols   of   our   designs.   Today,   Gucci’s   green   and   red  
                                 stripe,  taken  from  a  horse’s  girth  strap,  and  the  famous  Gucci  
                                 horsebit, are recognised the world over as signatures of the
                                 House, and have entered the lexicon of iconic fashion details.

This year there really are some exceptional events. The Nuit du Cheval is a prestigious and
exciting evening horse show staged by one of the most renowned French equestrian artists,
Jean–François Pignon. The Battle of the Sexes sees the playing field levelled as top female and
male riders compete against one another on the same terms within the same event. With
fences reaching 1.50 metres, only the 10 best riders qualify for the final round, which will
determine the victor . The Style and Competition Challenge to benefit Princess Caroline de
Hanovre's AMADE Mondiale children's charity, is another highlight of the three days. It is a
pro-am contest combining competitiveness and originality for an important cause. National
and international equestrians and celebrities join forces to ride in costume with Marina Hands,
Noémie Lenoir and Nikos Aliagas kindly acting as this year's judges. Of course the highlight
of the three-day Gucci Paris Masters in the Gucci Grand Prix, when I will be personally
cheering on Edwina Tops-Alexander and our horse Guccio, who will of course both be
wearing their Gucci colours with pride.

Gucci’s   founder,   Guccio   Gucci, had a genuine fascination with the equestrian world,
recognising the excitement it stimulates and its historical, noble spirit. As the Creative Director
at Gucci today, I aim to draw on the authentic heritage of the House, which I see as lying at
the root of its timeless appeal, and equestrianism is certainly a large part of the story. As an
avid rider myself – I have been since I was a child – I understand the commitment required to
succeed in this sport and have always been impressed by the dedication the sport requires. It
is this that we see on display at the Masters.

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GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013
But though equestrian events are remarkable because they attract great riders – this one truly
boasts the best show jumpers in the world and they are also wonderful because they gather
together   so   many    people    who    share    a   similar   passion     for   horse   riding.

I speak not only for myself, but also for the House of Gucci, when I say welcome to the 2013
Gucci Paris Masters. We really are just as excited to be here as you are.

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GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013
SPORTING EXCELLENCE MEETS GLAMOUR
Gucci Paris Masters is one of the few indoor events to offer a competition for the world's
equestrian elite, as well as for amateur riders. It is also the only international show jumping
event that mixes sporting excellence and glamour. Here are some ingredients of a recipe that
has been working successfully for five years:

At One Event, An Exceptional Gala
This   year,   for   the   first   time,   the   “Nuit   du  
Cheval   Show”,   organized   by   the   Salon  
du Cheval de Paris will inaugurate the
first night of the Gucci Paris Masters on
Thursday, December 5th.

This      original        horse        show        called
"Horsemusic" with the renowned Jean-
François Pignon, will kick off this 2013
edition with a unique and magical
evening.

For nearly two hours, the audience will experience an exciting ride, where horses will be
appreciated for their grace, power and beauty. Staged by the Italian artistic director Antonio
Giarola, "Horsemusic" will bring together world-renowned artists in a series of musical scenes,
highlighting the art of dressage and equestrian comedy:

- Jean-François Pignon, showman, tutor, actor (Danse avec lui from Valerie Guignabodet) and
his free-roaming horses;

- Gregory Ancelotti, who holds the world record for the longest distance traveled by a horse on
its hind legs, now for the first time in Paris;

- Silvia Elena Resta and the acrobatic company "Le Zèbre";

- Silver Massarenti, trainer, and Anissa Bertacchini, dancer;

- Bartolo Messina, along with Charlie, the smallest pony in the world (Guinness World Record
2012).

In addition to the above, other artists will perform during this unforgettable evening such as the
Republican Guard and the famous violinist Willow Kilaite.

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GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013
The Celebrities at the Gucci Paris Masters
Whether competing or in the boxes and grandstands, the Gucci Paris Masters hosts each year,
many artistic personalities, all passionate about horses and the equestrian sport.

In the Stands

Fanny Ardant, Marion Cotillard, Roxane Depardieu, Karine Silla, Marina Hands are among
the loyal spectators of the event, just as Vincent Perez, Jean Rochefort, Jean-Pierre Castaldi,
Charles Berling, Michel Boujenah and Julien Clerc. The TV presenters will also go through the
traditional photocall : Xavier de Moulins, Mademoiselle Agnès Laurent Ruquier, or Stéphane
Bern and are usually joined by some renowned names: HRH Princess Caroline de Hanovre,
Electra Niarchos, Sarah Lavoine, Marie Poniatowski, Arnaud Lagardère, Dominique
Desseigne, Olivier Picasso and even sportsmensuch as, Philippe Monnet, Jean-Eric Vergne.

                                                    Jean Rochefort, Loyal to the Gucci Paris Masters

                                                    “It  is  popular  and  elegant  at  the  same  time.”

                                                    Horse and equestrian sports enthousiast for many
                                                    years, Jean Rochefort is a regular of the jumping of
                                                    Paris. Loyal since the first edition, the actor enjoys
                                                    this rendez-vous where, "conviviality that makes the
                                                    public fully integrated to the competition. It is
popular and elegant at the same time." True horseman, Jean Rochefort loves nothing as much
as "riders in harmony," those who give the impression and the certainty that the two of them
are enjoying, the impossible dream." He of course followed the successful French show
jumping team at the end of the summer. First the title of European champion for Roger Yves
Bost: "Bosty   finally!   A   style?   No,   it’s   osmosis.   His   horses   know   he’s   never   wrong,   if   Bosty  
reacts  it’s  that  he’s  right,  so European  Champion,  that’s  normal!"  And  then,  the  victory  of  the  
French team in the final of the Nations Cup: "A great joy! Yes a wonderful team, exceptional
horses, coach (Philippe Guerdat, Ed) that reminds me of Jean Gabin. We could not disappoint
him!"

Convinced that the equestrianism has everything to be a popular discipline, Jean Rochefort
never loses an opportunity to remind us how equestrian sports are spectacular. And when
asked what he would say to a neophyte to convince him to come to the Gucci Paris Masters,
he answers: "Hurry up, you will see what you have to see, you will begin to understand what
you have to understand, then Monday you will decide to learn to ride, your life will change,
hurry up! "

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GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013
In the Arena

Show jumping has its followers among personalities. Regularly seen in competitions, the horse
enthusiast celebrities strive to live their passion despite the constraints of their profession.
Among the competitors of the Gucci Paris Masters, Julien Courbet, Benjamin Castaldi, Nicolas
Canteloup are regulars of the Invitational Trophy (CSI1 *) as Guillaume Canet, taking part for
the second consecutive year. The heiress Athina Onassis will compete in the Masters (CSI 5 *)
while Jessica Springsteen, will take part in this year’s Style & Competition for AMADE.

Guillaume Canet, Competitor of the Gucci Paris Masters

Is the film "Jappeloup" who gave you the urge to compete
again or were you thinking of that before?

Guillaume Canet: "No  I  didn’t  think  about  it  for  twenty  years.  
I had completely turned my back to competition and horses. I
think I protected myself because if I do something I do it 100
per cent, and as I did not want to do this full time, I decided
to completely stop even if I missed it... The film was actually a
revelation to me and a shock making me realize that I could
not do without horses and competition.

How do you manage to balance shooting, training and
competition?

G. C.: The best I can. It is not easy, but I decided recently to devote a little more time to horse
riding and organize my work around the dates of training and competition. It's been very long
days, but it made me great good to disconnect from work that had become omnipresent in my
life. I can get some air and see my old friends. I feel young again!

Which riders do you admire the most?

G. C.: A lot of them. There are many excellent riders; it is very difficult to name a few, as this
sport can be very ungrateful. You can be a very good rider and be out of competition because
you  don’t  have  the  horse  for the highest level. I have a fascination and admiration for some as
Marcus Ehning, Bosty, Patrice Delaveau, Eugénie Angot, Pénélope Leprevost, Philippe and
Thierry Rozier, and also Olivier Guillon, extraordinary rider, to whom I wish to find a horse to
go back to the highest level.

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GUCCI PARIS MASTERS 2013 - PRESS FILE - 5TH - 8TH DECEMBER, 2013
You wear the colors of Gucci, what does it mean to you?

G. C.: A  lot  of  pride!  I’m  very  proud  to  join  a  team  with  a  rider  like  Edwina  Tops-Alexander. A
dynamic team that supports  me  and  that’s  happy  with  my  results.  It's  very  nice  to  be  part  of  a  
team. And also to being very well dressed! "

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When Notoriety Chimes with Generosity
Style & Competition for AMADE

Saturday, December 7th, 8:00 p.m.

Since 2010, the Style & Competition for AMADE inspired by Charlotte Casiraghi, has become
one of the highlights of the Gucci Paris Masters, where personalities and professional riders
team for a right and just cause. Combining sport, elegance and charity, this popular meeting
allows the public to raise funds for the benefit of AMADE Mondiale chaired by HRH Princess
Caroline de Hanovre, a non-profit NGO for children protection and development worldwide.

In this event, twelve teams sponsored by companies with a rider of the Masters (CSI5*) and a
rider of the Invitational Trophy (CSI1*) compete against the clock. Teams can choose to jump
jokers that allow them to improve their times or worsen it if it falls. Each team chooses a theme
and have to ride dressed up to a chosen music. The actresses Marina Hands, Noémie Lenoir
and the journalist Nikos Aliagas will be the three jury members for selecting  the  most  “stylish”  
team.

In 2012, thanks to the generosity of the riders and companies, a check of 180 000 euros was
given to charity.

                                                                                                 11
Interview with HRH Princess Caroline de Hanovre

                                       Which programs have been allocated the funds raised by
                                       the Style & Competition for AMADE in 2012?

                                       “These   funds   were   fully   used   to   promote   the   care   and  
                                       rehabilitation of Filipino street children. For many years,
                                       AMADE supports the work of teams of the Virlanie
                                       Foundation in the Philippines. I myself had the opportunity to
go to accompany the street children in Manila and see the extent and severity of their
situation: tens of thousands of children and families living on the streets exposed to violence
and poverty, without access to health care nor education. During year 2012, Virlanie was
able to support more than 1,200 children and provide them with medical care, a healthy diet,
and regular education but above all love and hope. It is this support that allows them to regain
confidence  in  their  abilities,  and  reintegrate  into  society  permanently.”

What are the other projects that were completed in 2013?

“Among   the   activities   developed during the year, AMADE paid particular attention to the
following areas:

The care and rehabilitation of street girls in the Democratic Republic of Congo:

In June in Kinshasa, I met with teams of the VTA Centre (Vivre et Travailler Autrement) and the
young girls from 9 to 17 years old. I was very moved by the difficult living conditions faced by
these girls, left to themselves, forced into prostitution to survive, sometimes rejected by their
families accused of witchcraft. AMADE has supported the centre to support the care of 47 girls
from the streets of Kinshasa. It is now estimated that more than 20,000 children live on the
streets of the capital, more than half are girls. At the Centre, they can find shelter, food,
education, and gradually reacquire self-esteem.

The construction of a secondary school of excellence in Burundi:

This program takes place in a more global approach for the care of orphans and vulnerable
children of Burundi, for which AMADE have been committed for more than five years,
benefiting more than 50,000 people each year. Our work includes strengthening the financial
capacity of local communities, families and guardians of orphans to enable them to ensure the
future of their children themselves. Mutual health organizations have been established to
provide access to health care for orphans and ensure self-management of health expenditures
by communities.

                                                                                                           12
AMADE also seeks to improve access to quality education through the construction of this
school, with a total capacity of 432 students, which is scheduled to open in the beginning of
September 2014. The facility will provide enhanced instruction around technical courses
chosen from technical employment branches of tomorrow in this country.

Emergency assistance for Syrian children refugees:

This October, AMADE just released an emergency assistance of 75,000 Euros to support the
HCR efforts to help Syrian children refugees in Jordan, in the camp Za'atri. This will help to
strengthen the protection of children fleeing war and that are isolated, without family in the
refugee camps, where they remain exposed to many dangers. Girls, for example, are
sometimes forced to marry and abused, while the boys are at risk of being recruited by armed
groups and forced to return to fight in Syria. The support of AMADE promotes the prevention
and  awareness  conducted  by  HCR  and  UNICEF  on  site  to  prevent  these  abuses.”

What are the objectives of the association in 2014?

“For   sustainability,   AMADE   will   endeavour   to   continue   its   efforts   in   priority   areas,   which are
the protection of the most vulnerable children against violence, abuse and exploitation; access
to quality education for all - which implies in particular the fight against all forms of
discrimination and inequality, such as gender and allow integration in the school system for
more girls, and finally access to health and reducing child mortality, through the training of
local health professional, access to drinking water and sanitation and the fight against
neglected diseases such as sickle cell anaemia.

AMADE plans to focus more specifically on the worrying phenomenon of "child witches",
including in the Democratic Republic of Congo. Thousands of children are accused of
witchcraft and rejected by their families, which they blame for their situation and the
challenges they face: poverty, death of a loved one, illness. They are no longer considered as
children, but as demons, and are treated as a threat to the safety of their loved ones. AMADE
wants to invest with local organizations to support awareness, contribute to the care of these
children,  and  if  possible  reunite  them  with  their  families.”

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Shopping  at  the  “Village  Prestige”
Located in the heart of sports facilities of the Gucci Paris Masters, the Village Prestige meets a
total of thirty brands including the Gucci temporary store around the training paddock.

Associations & Charities:

AMADE                                 www.amade-mondiale.org
FONDS ÉPERON                          www.fncf.fr

Cuisine & Food:

HUGO & VICTOR                         www.hugovictor.com
LECOINTRE                             www.lecointreparis.com
SUSHI SHOP TRAITEUR                   traiteur.sushishop.fr
TERROIRS ET MÉDAILLES                 www.concours-agricole.com
UN AMOUR DE BONBON                    www.unamourdebonbon.fr

Equestrian World:

ALESSANDRO ALBANESE                   www.alessandroalbanese.com
BRUNO DELGRANGE                       www.selledelgrange.com
BUTET                                 www.butet.fr
CLEANBOX                              www.delhezbois.be/cleanbox
CWD                                   www.cwdsellier.com
DY’ON                                 www.dyon.be
FREEJUMP                              www.freejumpsystem.com
GATEHOUSE                             www.gatehouserange.co.uk
KINGSLAND                             www.kingsland.no
LAMBEY                                www.lambey.com
LE SABOTIER                           www.lesabotier.fr
PARLANTI                              www.parlanti.com
PARTY OF 2                            www.partyoftwo.it
REVERDY                               www.reverdy.fr
ROBERT LYE ÉQUITATION                 www.equestrian.fr
TONINO LAMBORGHINI RIDING             www.lamborghini-riding.it
TOUBIN & CLÉMENT                      www.toubin-clement.com
WEST CHEVAL                           www.westcheval.fr

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Luxury:

ESTHEDERM                             www.esthederm.com
GUCCI                                 www.gucci.com
LALIQUE                               www.lalique.com
LONGINES                              www.longines.fr

Media:

CHEVAL MAGAZINE                       www.chevalmag.com

Tourism:

FAIRWAY TRAVEL                        www.fairwaytravel.be

Vehicles / Transport :

DASSAULT                              www.dassault-aviation.com
EADS                                  www.eads.com
LAND ROVER                            www.landrover.com

Wines & Spirits:

ANTOINE MOUEIX                        www.antoinemoueix.com
BARONS DE ROTHSCHILD                  www.champagne-bdr.com

During the four days of competition, a lounge welcomes the public and offers a variety of
refreshments as well as fine dining. The two bars, among which a champagne bar, are open
for a moment of conviviality with friends.

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KEEP TRACK OF THE STARS
The first event of the Masters Grand Slam Indoor calendar before Hong Kong (February
2014), the Gucci Paris Masters will once again offer 50,000 expected spectators a unique
program worthy of its five-star ranking. For this fifth edition, no less than 125 show jumping
horses and riders will compete for four days at three different levels of competition, in 21
sporting events, for a total prize of 750,000 euros.

Masters: the Highest Level of Competition
The best couples in the world compete in these Masters (CSI5*), as to say a galaxy of
champions, including the European champion Roger-Yves Bost (FRA), the vice-world champions
by team Kevin Staut (FRA) and Patrice Delaveau (FRA), Olympic champion by team Ben Maher
(GBR), European vice-champions by team Ludger Beerbaum and Christian Ahlmann (GER),
Reed Kessler (USA), Jessica Springsteen (USA), Edwina Tops-Alexander (AUS) and many
others.

                       Roger Yves Bost (FRA)
                       European champion

                       “At the Gucci Paris Masters, we're at home. The public pushes us and
                       it’s   a   good   pressure.   The   public   can   see   us   training   our   horses   and  
                       that's  good,  because  it  is  them  who  support  us  and  bring  us  to  victory!”

                       Kevin Staut (FRA)
                       Vice-world champion by team

                       “We are fortunate to be in the   heart   of   the   Salon   du   Cheval.   It’s   an  
                       opportunity to have even more fans and therefore media coverage.
                       Our role  is  also  to  promote  our  sport.”

                       Pénélope Leprévost (FRA)
                       Vice-world champion by team

                       “The   public   is   very   present,   whether   it’s   in   the   stands or around the
                       paddock. You feel supported by spectators. This is a wonderful
                       competition!”

                                                                                                                16
Reed Kessler (USA)
                       World Number 31

                       "I am very pleased to participate in an event alongside the best riders
                       in  the  world.”

                       Edwina Tops-Alexander (AUS)
                       World Number 16

                       “The   pressure   is   there   each   week,   but   here   it’s   even   more   important  
                       because   I’m   the   ambassador   of   Gucci.   It   is   an   honour   for   me   to  
                       represent this House that has always been linked to horse riding. We're
                       all here for the same thing and  we  all  do  our  best  to  win.”

Highlights:

Longines Speed Challenge

Friday, December 6th at 10.00 pm (100,000 euros prize award)

                                          A speed test (table C) with a "Speed Finish," a revamp
                                          of the rules guaranteeing even more suspense to the
                                          public. Competitors must achieve the best possible time
                                          avoiding mistakes, knowing that any knockdown is a 2
                                          seconds penalty time. Then comes the "Speed Finish", a
                                          second timer triggered for the last three obstacles and
                                          where the competitors will have to have even more
precision and speed. Two rankings are operated in this event to reward the winner of the
Longines Speed Challenge and the "Speed Finish".

Broadcast TV: Live on Eurosport International, rebroadcast on Equidia from 11.00pm

Previous champions :
       2010 Roger Yves Bost (FRA) / Jovis de Ravel
       2011 Philippe Rozier (FRA) / Idéal du Roy
       2012 Roger Yves Bost (FRA) / Castles Forbes Cosma

                                                                                                              17
The Longines Battle of the Sexes

Saturday, December 7th at 10.15 pm (100,000 euros prize award)

                                         It is a spectacular event, specific to the Gucci Paris
                                         Masters concept. Ten female riders are confronted to
                                         ten male riders in a competition in two phases. Only
                                         the top ten couples take part in the second phase to try
                                         to take the victory.

Broadcast TV: Live on Eurosport International, rebroadcast on Equidia on Sunday
December 8th from 1.30 pm

Previous champions :
       2010 Rolf-Göran Bengtsson (SUE) / Quintero La Silla
       2011 Rolf-Göran Bengtsson (SUE) / Quintero La Silla
       2012 Christian Ahlmann (GER) / Lorena

Gucci Grand Prix

Sunday, December 8th at 3.00 pm (350 000 euros prize award)

Only for the top couples of the competition, the Gucci
Grand Prix is competed under table A against the clock,
obstacles at an average height of 1.60m, followed by a
jump-off for the competitors who cleared in time. As the
Gucci Grand Prix is exclusively reserved to the top
international couples, it will guarantee a display of
sheer excellence.

Broadcast TV: Live on Equidia, rebroadcast on Prime Time from 8.30 pm on Eurosport
International and from 9.30 pm on British Eurosport and Eurosport France
Rebroadcast on Monday December 9th on Eurosport International from 1.00 pm

Previous champions :
       2009 Jos  Lansink  (BEL)  /  Valentina  Van’t  Heike
       2010 Marco Kutscher (GER) / Cash 63
       2011 Pénélope Leprevost (FRA) / Mylord Carthago*HN
       2012 Marc  Houtzager  (NED)  /  Sterrehof’s  Tamino

                                                                                              18
Prestige Trophy for Professionals and Amateurs
The Prestige Trophy (CSI2*) will see professional and experienced amateurs taking part in
these events, with horses in the making.

Highlight:

Grand Prix Land Rover

Sunday, December 8th at 11.30 am (23 500 euros prize award)

Sponsored by all-terrain vehicles specialist brand, the Land Rover Grand Prix is for
experienced riders who did not have the ranking or the horses to compete in the 5 star classes
and also talents coming to have a taste of the high level competition.

                                                                                           19
Invitational Trophy: Sport and Celebrities
Amateurs and celebrities practicing the discipline share the spotlight in six competitions in this
CSI1*. Among them, famous personalities such as Guillaume Canet, Nicolas Canteloup, Julien
Courbet, Benjamin Castaldi. A great opportunity for those passionate to compete surrounded
by the best riders in the world.

Julien Courbet (FRA), TV presenter and producer
“I  understand the pressure that must feel all these great champions
when they come onto the arena. When you jump in front of 6.000
people, you really want to excel! “

                               Nicolas Canteloup (FRA), comedian
                               and impersonator
                               “Obviously I know I'm not part of the
                               Top 10, but to ride with the best riders
                               in  the  world,  it’s  always  a  nice  moment  
                               to  share.”

Highlights:

Two Grand Prix are held in the Invitational Trophy. The format of the tests is identical (Table A
with a jump-off for the clear rounds), the difference lies in the technical nature of the course
and the height of the obstacles (1.15m in the Grand Prix Equidia Life, 1.25m in the Grand Prix
Ecuries  d’Ecaussines).  

Le Grand Prix Equidia Life

Saturday, December 7th at 5.30 pm

Le Grand Prix Ecuries d’Ecaussinnes

Sunday, December 8th at 9.00 am

                                                                                               20
Polo Demonstration
Exclusively, this year, a polo match between France and England will be part of the Gucci
Paris Masters on Sunday, December 8th in partnership with the POLO CLUB DOMAINE DE
CHANTILLY, EARL PHP and GRASSFIELD.

France vs. England is not just in the rugby, but in polo too. The respective countries are the top
two  teams  in  Europe.  France’s  level  of  polo  has  increased  unremittingly  over  the  last  10  years,  
getting closer and closer to the high standard of play in Britain. Sporting clashes between the
two countries are always full of emotion and not to mention tension. Spectators at the Gucci
Paris Masters will get to see France welcome England for the first time indoors. Indoor Polo,
otherwise known as arena polo is slightly different from the outdoor version as the pitch is
smaller, there are two players per team, and the ball is larger. Arena polo is an extremely fast
and spectacular game with many more passes in the air. This novel match will see the top two
French players Pierre-Henri N'goumou and Brieuc Rigaux come up against two professionals
from Britain, Jonny Good and Ryan Pemble, with a total handicap of 10. The match will take
place after the Grand Prix Gucci, on Sunday December 8th.

                                                                                                            21
Schedule

           22
WELCOMING THE NEXT GENERATION
Children’s  Village
While sports fans are looking forward to the program of this new edition, the Gucci Paris
Masters will provide young people with a special and dedicated welcome area. Sponsored by
the Fonds Eperon and Cheval Star magazine, the Gucci Paris Masters launches the Children's
Village which will bring together young enthusiasts through a variety of workshops to discover
the world of horse riding.

Activities will include a drawing workshop with professional illustrators from Cheval Star
magazine and arts and crafts in the form of coloring and makeup. In addition, the pony
stables will allow young people to become familiar with the practice of horse riding.

A competition organized by Cheval Star magazine will allow two children to win an
extraordinary day at the Gucci Paris Masters 2013 during which they will visit behind the
scenes, discover the magic of the stables with a groom and enjoy a unique experience by
walking over the course with a 5* rider.

The professional riders and celebrities of the competition will also be meeting children during
autographs and photo sessions.

This year, children from charities will fulfill their dreams during the Gucci Paris Masters.
Meanwhile, students from equestrianism training schools in Rollancourt (62) and Lesquin (59)
will be welcome on Friday to improve their knowledge on the world of equestrianism.

                              Un Maillot pour la vie works to bring smiles to the faces of sick
                              children, both inside and outside hospitals. The charity will
                              enable some of them to fulfil their sporting dreams by meeting
                              the professional riders.

                              Tout le monde chante contre le cancer provides help and
                              support for young cancer sufferers. The charity will help them
                              realize their dream of approaching ponies.

                              Pas d’enfants sans vacances offers children the chance to
                              escape their daily lives and experience the joys of a holiday
                              break.

                              SOS Villages d’enfants works to promote children's rights and
                              freedoms.

                                                                                            23
L’Association Petits Princes realizes the dreams of children and
                               sick teenagers, affected by cancers, leukaemia and certain
                               genetic diseases.

                               Le Secours Catholique fights a daily battle against social
                               exclusion, poverty and injustice.

                               Les Restos du Coeur, mainly known for providing free meals to
                               people in need, are set to help disadvantages children to
                               discover horse riding.

The Shetland Ponies Race
Sunday, December 8th at 1.45 pm

                                                Favourite mounts of the young riders, the
                                                Shetland ponies have the opportunity to show
                                                their skills and speed. They will be ridden by
                                                children aged 8 to 12 years old during a race
                                                organized in collaboration with the Hars de
                                                Jardy.

Final Candidates of Equidia Life Académie to compete
Equidia Life Académie, produced and presented by Alexia Laroche-Joubert on the Equidia Life
channel, is back for another season in its quest to unearth the most talented young riders, all
dreaming of one day competing at the highest level.

The three coaches from the show's first season, Virginie Couperie-Eiffel, Thierry Pomel and
Philippe Rozier, all professional riders themselves, have selected six contestants from the
shortlist of 25 identified at the French Club Championships in Lamotte Beuvron last July.

In October, the six privileged amateurs went on a training camp in Conches equestrian centre,
before undergoing their final evaluation. At the end of this stage, just two were selected to take
part in the Invitational Trophy (CSI 1*) at the Gucci Paris Masters 2013, and meet the world's
elite riders running in the Masters (CSI 5*).

                                                                                               24
TV broadcast: December 6th, 13th and 20th at 10.00 pm on Equidia Life

Competitions for the candidates of Equidia Life Académie

Invitational Trophy            Thursday, December 5th at 11.30 am

                               Friday, December 6th at 10.00 am

Grand Prix Equidia Life        Saturday, December 7th at 5.30 pm (Final)

                                                                           25
SALON DU CHEVAL DE PARIS, THE PERFECT
SETTING FOR THE GUCCI PARIS MASTERS
Jean-Luc Poulain,President of the Paris Horse Show
                            42nd edition of the Salon du Cheval de Paris

                            November 30th to December 8th 2013 – Paris Nord Villepinte –
                            Halls 5a and 5b

                            We enter the final straight before the Alltech FEI World Equestrian
                            Games 2014 that will settle in Normandy, France from August 23rd
                            to 7th September 2014. In order to begin this exciting year when all
                            the eyes of equestrian enthusiasts worldwide will be in France, the
                            42nd edition of the Salon du Cheval de Paris devotes an important
                            place to this event.

It will give a place of honour to a different discipline of the Games each day: the three
Olympic disciplines (show jumping, dressage, eventing) and the para-dressage, reining,
vaulting, driving and two disciplines that will be presented, horse-ball and polo. Our visitors
will interact with the biggest names in all of these disciplines during demonstrations and events
in the Races & Animations arena and on the TV set of the Salon du Cheval.

Still on the sports front, the Salon puts on a show with the Paris Horse Trophy by Pikeur Bost
2013 with many competitions on December 2nd and 3rd.

But because horses are much more than only sports, the 2013 edition of Salon du Cheval de
Paris is set to now be more than ever the showcase for its tremendous diversity and its eternal
vitality. Children, riders with disabilities and hikers will enjoy their passion over the
whereabouts. The horse as a partner, no restrictions ... He shows his complicity in the para-
equestrian disciplines that will have their own dedicated day (December 1st) or with children in
the special activity "Once upon a time the ponies." Others decide to conquer new horizons, to
overcome the borders, these hikers will have every opportunity to choose the journey of their
life in the Equestrian Tourism Village. For the first time in 2013, three prizes will be awarded
to the best escape ideas.

Of course, the main events of this great horse festival this year are yet again: the Nuit du
Cheval, magical show of an incredible horse artist, the World Arabian Horse Arabian and its
beauties coming for the East, the Paris-Cup driving competition with its thrilling rivalries, the
CVI W International Vaulting Masters, fusion between the bodies of man and horse, or the

                                                                                              26
Gucci Paris Masters which offers a grand finale to close the Salon. Without forgetting the
traditional parade in Paris (November 24th) that announces to the Parisians that the time has
come to set the foot in the stirrup or simply to dream.

A dream, a warm breathe in the heart of winter, the one of the friend or the champion that is
the horse. The 42nd Salon gives him once again his Pantheon!

                                                                                          27
SPONSORS
Title Sponsor
GUCCI

Official Timekeeper – Official Watch
LONGINES

Official Sponsors
AMADE
CENECA
CHEVAL MAGAZINE
EADS
EQUESTRIO
EQUIDIA
EUROSPORT
FONDS EPERON
GDE
G&C FARM
LAND ROVER
LE FIGARO
RTL 2
WALL STREET JOURNAL

Official Suppliers
ANTOINE MOUEIX
ARTEMIDE
BARONS DE ROTHSCHILD
CLEANBOX
COMEXPOSIUM
DESK PARIS
EVIAN
FAIRWAY TRAVEL
FEEL GREEN
FLEUR DE METS
HARAS DE JARDY
LALIQUE
RÖWER & RÜB
SATEC
VAN STOKKUM

                                       28
MEDIA INFORMATION
Maps

                    Parc des Expositions
                    Paris Nord-Villepinte
                    95970 Roissy Charles
                    de Gaulle Cedex

                                    29
Press Welcome Desk
Entrance of Hall 5b

Press Service of the Gucci Paris Masters
Agence Point Virgule

- Sandrine Egretaud : tél. : +33 (0)1 73 79 50 54 et +33 (0)6 37 59 74 40

segretaud@pointvirgule.com

- Claire-Anne Brulé : tél. +33 (0)1 73 79 50 69 et +33 (0) 6 52 43 22 03

cabrule@pointvirgule.com

- Valérie Nguyen : tél. +33 (0)1 73 79 50 73 et +33 (0) 6 52 02 97 24

vnguyen@pointvirgule.com

- Céline Pardo : tél : +33 (0)1 73 79 50 62 et +33 (0)6 52 08 13 66

cpardo@pointvirgule.com

Websites
www.gucciparismasters.com

www.mastersgrandslam.com

Press Room
Free Wi-Fi access. The Gucci Paris Masters press room is equipped with European standards.
International journalists from abroad should bring an adaptor, RJ 45.

Press Stand
The press stand equipped with 25 desks, is situated in the Flambeau Tribunal.

Press Car Park
Car park accesses are to be requested at the press centre.

Press Conferences
A short press conference will be set up with the winners after each competition.

                                                                                       30
Photographers
Photographers must be equipped with official bibs which should be collected at the press
centre.

Television
Eurosport is the host broadcaster of the competition.

All TV staff must be equipped with armbands, to be collected at the press centre.

ENG TV cameras will be able to film the warm up zones before the competition and will have
access to the interview zone before and after the competitions. Camera access on the track is
reserved for host broadcaster production cameras.

Three news highlights will be available at the UER SportNews at the following times:

- Saturday, December 7th at 11.30 am : Longines Speed Challenge
- Sunday, December 8th at 11.30 am : Style & Competition for AMADE - Guerre des Sexes
Longines
- Sunday, December 8th at 7.30 pm : Grand Prix Gucci
Access via : sportsnews@eurovision.net
Broadcasting times:

EUROSPORT
          Friday, December 6th: Longines Speed Challenge, live from 9:45 pm to 11:30 pm on
          Eurosport International
          Saturday, December 7th: La Guerre des Sexes Longines, live from 10.00 pm to 12:00
          am on Eurosport International
          Sunday, December 8th: Grand Prix Gucci on Prime Time from 8.30 pm to 10.00 pm
          on Eurosport International and from 9.30 pm to 11.00 pm on British Eurosport and
          Eurosport France
          Rebroadcast on Monday December 9th on Eurosport International from 1.00 pm to
          2.30 pm

EQUIDIA
          Friday, December 6th: Longines Speed Challenge at 11 pm
          Saturday, December 7th: Style & Competition for AMADE, live at 8.00 pm
          Sunday, December 8th: La Guerre des Sexes Longines at 1.30 pm
          Sunday, December 8th: Grand Prix Gucci, live at 3 pm

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