HomeSpun Good design grows better with age - Print & Pattern S/S 21 - Make it in Design
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Print & Pattern S/S 21
HomeSpun
Good design grows
better with age
Give prints and patterns a hand-made
quality to take minimalism in a more
rustic direction
Deeper than Indigo
HomeSpun
Good design grows better with age
The appeal of pared-down lifestyles has had – and will
continue to have – a major impact on design, as the art of
simplifying evolves with a deeper, more emotional heart.
For S/S 21, this will result in products with a longer-term
focus, whether through materials that soften or develop a
patina over time, or designs that can adapt as our
circumstances change.
Utilitarian styles will become less stiff, and basics will
become more special, whether through heavier stitches or
more tactile fabrics.The Japanese principle of wabi-sabi,
rooted in an acceptance of transience and imperfection,
will be celebrated anew.
In this direction, minimalism is full of life and attention to
detail. It is imbued with a sense of authenticity, craft, and
history, so that less really does become more.
Loewe
Action Points
HomeSpun presents minimalism with a sentimental edge,
where everything seems to have been touched by the hand.
Products are built to last, appealing to a consumer mindset
of buying less but better, and prints and patterns feature
muted designs.
1. Celebrate making and mending: use making and
mending techniques (or take inspiration from them) to
emphasise the value of products, and celebrate their
unique appearance by focusing on delicate patchwork
prints and repair traces.
2. Use authentic craft elements: incorporate hand-made
qualities into your designs, such as simple repetitive
marks, for an authentic crafted quality.
3. Make minimalist styles warmer: use minimalism as a
starting point for your designs, but take it in a softer
direction with warm pigmented colours, tactile finishes,
and decorative but restrained motifs.
4. Embrace beauty in all aspects of nature: rough-edged
stones and wiry weeds and blooms offer a more unusual
reference point for natural themes.
5. Highlight nostalgic summer themes: use plaids,
ginghams, and picnic and outdoor references to give
designs a nostalgic and distinctly summery appeal.
Calico Wallpaper
Mood & Colour a. Pagoda Flower
Juliet Macleod
b. Nettle
c. Himalayan Rubrub
d. Good Grey
Formafantasma
Notre Monde
This palette takes inspiration from nature and
e. Velvet Pine
natural dyes, with calm, harmonious tones that
can be easily used together
• Sun-baked clay hues and earthy tones will
f. Elm Bark
be key, while soft blues and a bronze metallic
help to lift the palette
• Highlight artisanal craft techniques, and
celebrate imperfect finishes and irregular
g. Rose Bronze hand-drawn patterns
Tsar Carpets & Rugs
Coloro: a. 043-78-28, b. 030-67-08, c. 024-57-21, d. 122-66-02, e. 082-43-10, f. 029-44-05
Walter G Pantone: a. 12-0737 TCX b. 15-1304 TCX c. 16-1332 TCX d. 15-4008 TCX e. 18-5308 TCX f. 18-1112 TCX g. 8044 C
Key Directions
Bring nature and craft into interiors with hand-torn effects, plaids with a woven look, and pretty motifs inspired by wild weeds
Wild Stems Torn & Worn Crafted Marks Summer Plaid
ABC Home Fermoie Habitat
Fragmented Patchwork Brick Repeat Minimalist Utilitarian
Anthropologie Habitat Maniera Gallery Decoratori Bassanesi
Wild Stems
@dustlingandhart Kvadrat x Raf Sim
Adairs
Take inspiration from wild weeds and
untamed meadows to create delicate new-
season florals
• Update the swaying stems story from our
A/W 20/21 report with delicate foliage and
busy patterns
• Incorporate corollas and willowy stems
into your designs, as well as speckled
effects for a wilder aesthetic
• Take a restrained approach to colour.
Charcoal illustrations on white or cream
grounds will have commercial appeal
Stoff Studios
LM Home Anthropologie
Torn & Worn
Notre Monde
Combine raw and sophisticated elements in
your designs, with irregular contours and
Stoff Studios
seemingly torn and unfinished designs that
Minna
embrace imperfection
• Create abstract and stylised designs
inspired by wilder natural details such as
rocks, uneven stones and split bark
• Embrace purposefully imperfect details to
give sophisticated products a rougher and
more rustic charm
• Use large-scale placements and
asymmetric layouts to make an impact in
print designs, especially for more
commercial products
Calico Wallpaper
Graham & Green ABC Home
Crafted Marks
Hannah Bould Fermoie
Celebrate authentic hand-made details and
mark-making in your designs
Graymarket Design
• This story will work for a wide variety of
applications, from cushions to hand-painted
ceramics. Introduce unique references and
materials to build a stronger narrative into
your collections
• Use a multitude of tiny marks with a
hand-drawn or etched style to create subtly
detailed surface work
• These busy and detailed prints and
patterns will work best with restrained and
tonal colour schemes, to maintain focus on
the surface decoration
Studio Quetzal
Paperchase La Redoute
Summer Plaid
Inside Store Habitat
Update the picnic plaid for summer with
more intricate checks and softer colours
Studio Herron The Conran Shop • Take inspiration from artisanal
techniques by reinterpreting interlacing in
two-dimensional compositions
• Use multiple colours, but focus on soft
and pigmented tones for a fresh update on
this perennial pattern
• This story is a natural fit for woven
fabrics, but it can also be translated to hard
goods via painted and printed designs
Paperchase
@csm_ba_textile_design Designtex
Fragmented
Patchwork
Kvadrat Loewe
Update patchwork prints with organic and
asymmetric compositions
The Conran Shop Surface • Explore how you can use waste off-cuts or
excess materials to create new textiles and
materials with a patchwork aesthetic
• Celebrate imperfection in the spirit of the
Japanese principle of wabi-sabi, or take
inspiration from Korean bojagi textiles for
patterns
• Mix irregular components together, and
incorporate warm and sunny tones and
large broken fragments into designs
Viso Project
Pauline Wolstencroft PapierMinimalist Utilitarian
La Redoute Target
Use simple repeat patterns inspired
by utilitarian aesthetics, but with a softer and
more considered style
Sainsbury's Home Decoratori Bassanesi
• Use carefully placed fine lines in your
designs, which can feature contrast colours
for a stronger impact
• Soften the look of angular motifs with
matte finishes, tonal colours, and relief
surfaces
• Create this look on hard goods by using
surface relief, offering a 'print-less' pattern
option
Made
Loof Cox & CoxBrick Repeat
Graymarket Design Heals
@lottewestphael
Look to both brick and terracotta to inspire
prints and patterns that combine man-made
rigidity and an earthy appeal
• Update brick constructions with an
offbeat use of colour and more intricate
compositions
• Explore decorative brick patterns in two-
dimensional designs, with small-scale
elements tessellated and offset in varying
colours and proportions
• This story can be made more commercial
with simplified repeats and colours
Nilufar
Casper Mueller Kneer
Rachel Duvall ArchitectsLifestyle & Interiors Critical Path S/S 21
Macro Forecast Colour Lifestyle & Interiors Colour Trend Materials Trend Concepts
Concepts
A comprehensive round-up of the key
Future Drivers 2021 Global Colour
Colour palettes and usage direction to solid materials trends for S/S 21.
NEW REPORT - The global macro- WGSN's Global Colour report provides your first assist design development for S/S 21
economic drivers that will have a major view of what S/S 21 will look like. This season, we collections, presented as three trended Packaging Trend Concepts
impact in 2021, and strategies for success. present two palettes that reflect the duality of life themes. Essential direction on the key colours,
lived online as much as offline – one with surface patterns, structures, materials and
enhanced natural tones, and the other Trend Concepts finishes for food, drink and product design.
Future Innovations 2021 with artificial colours.
WGSN’s Trend Concepts reports
What used to be known as The Vision will
now be published once a year, with
(formerly called Forecasts) present Holiday & Gifting
Colour by Region seasonal design directions, two years
strategies for a 12-month period. Future
The five colours you need to know for the S/S ahead of market. The materials report A series of reports covering future trends
Innovations will outline the 12 areas that will
21 markets in Europe, China, North America and will not be thematically trended, while for key seasonal events and holidays,
lead transformation across industries in
South America, edited from WGSN's Global interiors will be trended into three offering direction on mood and colour;
2021. These will feed into our Big Ideas and
Colour palette. themes per season. food and drink; decor; styling; and prints
Trend Concepts reports, but these reports
and graphics.
will no longer be thematically linked. Colour Evolution
Lifestyle and Interiors Design & Product
Explore how colours are evolving with tonal Trend Concepts
Future Consumer 2021 comparisons from WGSN's three seasonal Development
Seasonal direction to support the entire
An in-depth look at the consumer drivers, forecasts up to and including S/S 21.
development process for interiors and A comprehensive range of reports offering
priorities and profiles that will emerge in
industrial design, with analysis of direction for product development
2021, both globally and regionally.
Lifestyle & Interiors Colour lifestyle factors, materials, finishes, covering all categories, in line with our three
patterns and shapes. Reports will be thematic trends for S/S 21.
Big Ideas presented as three trended themes.
Lifestyle & Interiors Global Colour
A yearly report outlining five key ideas for Seasonal, core and metallic palettes tailored
lifestyle and interiors industries, distilled from for S/S 21 lifestyle and interiors collections,
our Future Drivers and Future Innovations plus our pick of the season's six must-have
reports. tones.Related Reports
Big Ideas 2021: Lifestyle & Interiors Lifestyle & Interiors Trend Concepts S/S 21: HomeSpun
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