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IBM Insurance Front Offi ce Solutions - IBM Insurance Primer
IBM Insurance Primer

IBM Insurance Front Office Solutions
IBM Insurance Front Offi ce Solutions - IBM Insurance Primer
IBM Insurance Front Office Solutions
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      Booklets about IBM in Insurance include the following:

      “Insurance 2020 – Innovating              “Infrastructure Transformation”              “IBM Non-Life (P&C) Insurance
      beyond old models” – discusses            – discusses ways in which to                 Core System Solutions” – strategies
      the strategic challenges insurance        implement an optimized, resilient and        for replacing, modernizing or
      companies will face in the insurance      secure infrastructure aligned with           transforming the primary systems
      marketplace of the future and shares      business goals and enabling the              that process and issue non-life
      ideas for moving from today’s realities   delivery of business value.                  (P&C) products including Policy
      to tomorrow’s potential.                                                               Administration, Underwriting, Billing,
                                                IBM Life Insurance Core System               Claims, Life-Cycle Management and
      “Business Transformation”                 Solutions” – strategies for replacing,       Enterprise Business Systems.
      – develops the Component Business         modernizing or transforming the

                                                                                         ▲
      Model and the IBM Insurance               primary systems that process and             “IBM Insurance Front Office
      Application Architecture (IAA)            issue life and annuity products              Solutions” – helping insurers manage
      as means toward transforming a            including Policy Administration,             distribution channels, improve
      business.                                 Underwriting, Product Life-Cycle             customer retention, increase sales and
                                                Management and Benefits Payment.             provide timely products and services
      “Application Transformation”                                                           to multiple stakeholders across
      – presents the benefits of a Service-                                                  multiple sales channels.
      Oriented Architecture and two areas
      of application transformation: legacy                                                  “IBM Insurance Risk and
      reuse/modernization and model-driven                                                   Compliance Solutions”
      custom development.                                                                    – generating business value by
                                                                                             making risk management and
                                                                                             compliance more pervasive and
                                                                                             integrated parts of day-to-day
                                                                                             business management.
IBM Insurance Front Office Solutions
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                                            IBM Insurance Front Office Solutions
                   Contents
                                            Today, cost cutting and a renewed focus on profitability are driving the
                                            technology investments of insurance companies. While many focus on core
      IBM Insurance Front Office            insurance capabilities, the front office is increasingly becoming an area of
       Solutions                        3   strategic importance. Having the right distribution strategy and making the right
      Sales and Customer Service       4    investments in the front-office solutions are essential.

      Data and Analytics                8
                                            Insurance companies face multiple challenges across distribution channels and
      Distribution Channel                  customer touch points. Agent populations are declining in both the independent
       Management                       9   and career agent channels, insurers need to weed out less productive and
      Leveraging IBM Services               unprofitable agents, and competition for high-producing profitable agents is
       and Middleware Capabilities     12   increasing as other financial service providers compete for resources.

      Business Partners                12
                                            Insurers are also investing in and building alternative distribution channels,
      Infrastructure for Enabling           particularly direct channels. And, although agents dominate the share of
       Delivery of Business Value      14   premiums, this share is steadily shifting to alternative channels. In the long-term,
      Why IBM?                         15   distribution channels are likely to become profit centers in their own right. This
                                            shift to profit centers will bring increasing pressure to reward production and to
                                            lower commissions. In addition, as alternative channels grow, many insurers will
                                            shift to hybrid service models that are mainly agency-centered with call center
                                            and Internet support aligned with customer preferences.

                                            Customer behavior, preferences, and needs are also beginning to change. Younger
                                            customers are more technologically savvy, want more options on how to conduct
                                            transactions, and are more price-sensitive. As their life expectancy increases, older
                                            customers are increasingly demanding accumulation products with long-term
                                            guarantees over protection products. Finally, as consumer preferences change,
                                            consumers and insurers will shift more towards the use of self-service tools.

                                            IBM’s Insurance Front Office Solutions provide the technology, expertise and
                                            capabilities for managing distribution channels, improving customer retention,
                                            increasing sales and providing timely products and services to multiple
                                            stakeholders along the carrier-to-customer value chain and across multiple sales
IBM Insurance Front Office Solutions
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                                            channels. IBM can create and implement tailored solutions that service and
                   Highlights
                                            manage distribution channels and enhance customer insights and analytics in
                                            ways appropriate to each insurer’s strategic focus. Whether seeking to dominate
                                            specific market segments, compete on price, or maintain scale, insurers need
                                            to provide strategic and timely information and insight, have state-of-the-art
                                            information management systems, common data integration, and the right
      IBM Front Office Solutions can         hardware platforms to provide accurate, and timely products and services to their
      help insurance companies achieve      sales channels and customers.
      distribution effectiveness, compen-
      sation excellence, optimized agent    IBM Insurance Front Office Solutions are supported by the breadth
      performance, efficient management      of IBM services and middleware capabilities and cover three broad areas with
      of complex channel and customer       many underlying offerings that span the insurer-to-customer value chain.
      relationships, and integrated         These three areas are:
      analytic data.                        • Sales and Customer Service
                                            • Data and Analytics
                                            • Distribution Channel Management

                                            Sales and Customer Service
                                            Sales and Customer Service offerings are designed to improve the sales, servicing
                                            and customer retention and relationship management of insurance companies in
                                            both Life and Non-life (Property and Casualty).

                                            IBM Sales and Customer Service offerings use IBM experience and capabilities
                                            to assess the effectiveness of the distribution network and recommend strategic
                                            and tactical measures that directly improve profitability. These measures can
                                            help insurers consolidate systems that are often unique to different channels;
                                            create a single, seamless channel-spanning process for consumers and agents; and
                                            improve the experience of both policyholders and agents by integrating channels
                                            and creating consistent user experiences that leverage industry standards such as
                                            ACORD.

                                            IBM Sales and Customer Service offerings can help insurers rapidly introduce
                                            new channels on demand with rich functionality tailored to market requirements.
                                            They help improve the efficiency and capability of point-of-sale systems through
                                            consolidation, up-front risk screening, straight-through processing (STP),
IBM Insurance Front Office Solutions
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                                                electronic forms and automated workflow processing. They can lead to greater
      Mutual life insurer improves enterprise   point-of-sale efficiencies by modernizing contact center and agent desktops and
      architecture to drive down IT costs.      enabling agents to operate away from the office. And, they can also help ensure
      A U.S. insurance company kept infor-      that point-of-sale environments and distribution channels are secure and resilient.
      mation in vertical silos, segmented by
      business units. No consistent view of     IBM and strategic IBM Business Partners address two fundamental issues
      the business or complete understand-      concerning the sales and customer service environment:
      ing of customers was available, and       • What insurers can do to improve distribution effectiveness. IBM skills and
      the company needed to strengthen            expertise help to develop sound strategies and tactics. With the leading market
      business relationships across sales         share in insurance, IBM provides insights and experience from a global
      channels. Management decided to             perspective that is unique in the industry.
      provide agents with automated tools       • How distribution capabilities can be improved. IBM uses knowledge of the
      to increase their effectiveness and         industry as well as direct experience with many insurance companies to
      eliminate information silos. IBM soft-      develop tailored points of view and roadmaps on how the sales and customer
      ware products like IBM WebSphere,           service environment can be optimized. IBM and its partners provide a proven
      DB2 and Tivoli together with IBM            collection of “building blocks” that can be assembled in a variety of ways from
      zSeries® servers were integral to the       wholesale replacement to modernizing.
      solution.
                                                IBM Insurance Sales and Customer Service offerings include:
      The company’s Web-centric                 • Captive Agent Solutions
      infrastructure and solutions have         • Third-Party Agent Solutions
      delivered a competitive edge, while       • Consumer Access Portals and Kiosks
      an open systems infrastructure allows     • Contact Center Solutions
      easily integrated best-of-breed           • Forms Management and Electronification
      solutions. Over the past two-and-a-
      half years, IT expenses are down by       Captive Agent Solutions
      more than 30 percent.                     Captive Agent Solutions are designed primarily for large carriers and they include
                                                both desktop and office (storefront) solutions with the following components:
                                                • Strategy and change – package selection, diagnostics and business process
                                                  reengineering
                                                • Legacy system modernization – strategies, architectures, tools, roadmaps, and
                                                  accelerators for modernizing (transformation or replacing) the point-of-sale
                                                  systems
                                                • Captive agent workplace – information and transactional capabilities via a
                                                  desktop or portal to transform an agent’s workplace
                                                • Agent branch modernization – for improving a captive agent’s office location,
                                                  including storefront modernization and other solutions
IBM Insurance Front Office Solutions
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                                            Third-Party Agent Solutions
                   Highlights
                                            These solutions include Web sites and portals to provide agents with self-service,
                                            and support functions.
                                            • Strategy and change – package selection, diagnostics and business process
                                              reengineering
                                            • Legacy system modernization – strategies, architectures, tools, roadmaps, and
                                              accelerators for modernizing (transformation or replacing) the point-of-sale
      The benefits of IBM Front Office          systems
      solutions include lower cost of       • Third-party agent workplace – workplace transformation that provides
      ownership, increased flexibility for     information and transactional capabilities via a desktop or portal
      enhancements and deployment
      options, agent utilization            Consumer Access Portal/Kiosk
      optimization, performance             Consumer access solutions include Web sites, kiosks and portals that provide
      management implementation             customers with self-service, shopping, purchasing and support functions.
      via consolidated reporting and        Offerings include:
      analytics, and ease of use for        • Strategy and change – package selection, diagnostics and business process
      customers and agents while doing        reengineering
      business.                             • Legacy system modernization – strategies, architectures, tools, roadmaps and
                                              accelerators for modernizing (transformation or replacing) the point-of-sale
                                              systems
                                            • Consumer workplace – information and transactional capabilities via a desktop
                                              or portal
                                            • Kiosk solution – information and transactional capabilities for consumers
                                              via a kiosk

                                            Contact Center Solutions
                                            Contact Center Solutions are designed to improve and optimize the design,
                                            development and operation of contact centers across the enterprise. The solution
                                            offerings include:
                                            • Contact center strategy – helps insurers envision, design and build customer
                                               contact capabilities that support their strategic direction and deliver tangible
                                               value
                                            • Contact center optimization – provides contact centers with enhanced solutions
                                               that leverage technology and best practices that optimize their current solutions
IBM Insurance Front Office Solutions
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                                            • Contact center infrastructure – enables contact centers with infrastructure
                   Highlights
                                              technology that provides modernization and/or transformation resulting in
                                              improved contact center efficiencies and operations
                                            • Contact center desktop – modernizes the customer service representative’s
                                              desktop using custom-built or packaged solutions, thereby improving the ability
      Contact Center Solutions are            of contact center representatives to address new business challenges including
      designed to improve and optimize        multi-channel integration and support
      the design, development and
      operation of contact centers across   Forms Management and Electronification
      the enterprise.                       This offering uses electronic equivalents to replace paper for hundreds of forms
                                            used in the distribution channels. This impacts insurers’ business models by
                                            changing the way customer information is captured, including situations where
                                            customers are doing the data entry without agent intermediation. Once the form
                                            data is captured and stored, a set of previously created business rules is employed
                                            for document generation. XML-formatted data is used at the application level to
                                            automate downstream business processes that access the information captured in
                                            the electronic forms. Documents such as policies are then intelligently processed
                                            in their final, compliant form and simultaneously distributed through multiple
                                            channels in the required individual formats. This offering primarily addresses
                                            electronic forms in the channel, for example, forms for applications and claims,
                                            and less so enterprise electronic forms like those for HR or procurement.

                                            Strategy and Change Offerings
                                            Strategy and Change offerings include:
                                            • Diagnostics – IBM provides structured support for analyzing an insurer’s
                                              current front-office environment to identify areas for improvement and provide
                                              recommendations of next steps and solutions for improvement.
                                            • Package selection – IBM can develop criteria and evaluate markets to
                                              determine and recommend the right software packages to meet a company’s
                                              needs.
                                            • Proof of concept – IBM can provide proof of technology or concept assistance
                                              by engaging IBM lab and development resources.
                                            • Change management – IBM can also create strategies to manage the changes
                                              insurers encounter with the introduction of new technology and/or processes.
IBM Insurance Front Office Solutions
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                                               Data and Analytics
      U.S. insurer unifies customer data from   Growth remains the focus for insurers’ business operations. Insurance companies
      several LOBs and dozens of systems.      want to transform their ability to leverage enterprise data assets to drive profitable
      A leading insurer had customer data      revenue growth, improve business performance and customer intimacy. The
      spread across three organizations        reporting of trustworthy business results with relative ease is becoming more
      and five lines of business with over     and more important as regulatory requirements tighten and response times
      30 back-office and CRM systems           to material events increase. Companies should be positioned to avoid frenzied
      needing unification. The insurer         scrambles whenever a business question needs to be answered and there is no
      implemented a unified, enterprise-       existing report with the desired information. IBM Data and Analytics offerings
      wide system of records, choosing IBM     are designed to enable insurance companies to use enterprise information to
      and DWL, a data integration solution.    improve the effectiveness of marketing their products and to increase the value of
      The solution is deployed on the IBM      customer relationships.
      Software Development Platform
      IBM pSeries® servers with IBM DB2        IBM Data and Analytics offerings include:
      Universal Database.™                     • Master Data Management
                                               • Business Intelligence
      The insurer has realized processing      • Marketing and Analytics
      efficiencies based on more com-
      plete customer information and more      Master Data Management
      streamlined processes in the client      This offering provides a complete, high-quality single view of customer
      acquisition area. Internal momentum      information within the enterprise and between the enterprise and the outside
      from short-term success and busi-        to support marketing sales and service. Building an integrated, enterprise-wide
      ness value creation will carry over to   approach to customer data management requires a consistent method of data
      other lines of business.                 integration and quality improvement using common implementation methods,
                                               industry data models, and data management tools. This offering identifies,
                                               profiles, sources, and cleanses data to build in stages an integrated data
                                               warehouse and/or real-time client file to provide a full view of the customer and
                                               business. Similar to the customer data file, we offer both file structures and build
                                               services for maintaining complete single-view information on producers within
                                               the insurer’s distribution network. We provide the tools, structures and best
                                               practices for insurance companies to manage the life cycle of insurance products,
                                               including product design, product rules specifications, product channel tailoring,
                                               and product performance assessment. And we help insurers manage third-party
                                               data essential to the claims and underwriting processes.
IBM Insurance Front Office Solutions
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                                           Business Intelligence
                   Highlights
                                           This offering helps identify customer segments to pinpoint where customer value
                                           is created or destroyed and to more accurately respond with potential products
                                           and services, thus creating differentiated and efficient marketing, sales and service
                                           strategies. The offering uses the experienced IBM business intelligence consulting
                                           services organization, outstanding data management products, strong Web services
                                           and message integration software, and ISV business intelligence and analytics
                                           capabilities and products.
      Business intelligence helps
      carriers create, maintain and        Marketing and Analytics
      provision a consistent, integrated   This offering builds on the analytics performed on consistent customer data
      “warehouse” of analytic data         to market the right product to the right customer. The offering helps clients
      that can be leveraged to improve     identify campaign opportunities, perform customer selection for campaigns,
      business performance.                plan campaign management, interact with customers, perform near real-time
                                           campaign measurement and analysis. The offering covers both inbound and
                                           outbound campaigns as well as event-driven marketing. This generates a real-
                                           time identification of opportunities and the intelligent notification to agents
                                           about customer activity and profile/policy events (large policy addition, pending
                                           cancellation, new child, marriage, etc.).

                                           Combined with IBM Insurance Sales and Customer Service, IBM Data and
                                           Analytics solutions enable insurers to make the right proposition to the customer
                                           for more effective cross-selling, retention or improved servicing. Combined with
                                           IBM Insurance Core System solutions, this offering provides analytics that enable
                                           the right products, services and product combinations to be developed to move
                                           the customer to the next profitable sale.

                                           Distribution Channel Management
                                           Insurers are looking for new compensation plans as they seek to change or
                                           retire older ones. They also want to reach a competitive advantage in attracting
                                           producers, have the ability to reward loyalty and affect producer behavior. In
                                           addition, brokers and agents are consolidating and want greater leverage with
                                           insurers. Some are increasingly looking for advances, payment options and other
                                           benefits to make up for the lost compensation stability that career agents have.
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                                             Furthermore, insurers looking to adopt a distribution channel management
                   Highlights
                                             solution often face the following issues:
                                             • Incentives not being utilized effectively to support the company’s growth
                                                strategies and revenue targets
                                             • Compensation systems that expose the company to unacceptable risk or
                                                regulatory non-compliance
                                             • An outdated legacy commissions system, or manual processes, or some
                                                combination of tools that is inherently unreliable, unstable and not audit worthy
      Distribution Channel Management
      offerings simplify the business pro-   Distribution Channel Management offerings simplify the business processes that
      cesses that support relationships      support relationships between the insurance company and its producers. They also
      between the insurance company          enable the allocation of sales and marketing resources among channels and within
      and its producers.                     channels. The result is a strong alignment between the distribution strategy and
                                             execution and the overall business objectives. In addition, IBM offerings can assist
                                             with the recruitment, compensation and training of agents, and with managing
                                             agent credentials for regulatory compliance.

                                             IBM Distribution Channel Management offerings help insurers address the
                                             following questions:
                                             1. Does the company understand the channel trends and what the right investment
                                                allocation should be by channel type?
                                             2. Are the right products sold to the right customer at the right price?
                                             3. Can performance be qualified by agent and by product/services sold?
                                             4. Are channels operating at capacity?
                                             5. Are the skills in the channel and product knowledge up-to-date?
                                             6. Are individual agents appointed to product categories that they know how to sell
                                                best?
                                             7. Are agents enabled with office or field technologies that allow them to maximize
                                                sales per customer?
                                             8. Are the right incentives in place to drive the best agents in the industry to the
                                                company’s portfolio, in compliance with current regulations?
IBM Insurance Front Office Solutions
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                                                IBM Distribution Channel Management offerings include:
       Large North American Property &          • Commissions and Compensation Management
       Casualty insurer builds comprehensive    • Producer Administration
       360-degree view of customer data with    • Channel Performance Management and Analysis
       WebSphere Customer Center (WCC).
       This insurer has selected                Commissions and Compensation Management
       WebSphere Customer Center                These offerings provide accurate, timely and flexible commission/compensation
       (WCC) as their standard Enterprise       for all distribution channels, reducing expenses and improving top-line growth by
       Customer Information Broker              incenting improved behavior of producers.
       Hub (ECIB) to support their
       Customer Intimacy initiative. The        Compensation Management drives behavioral change by providing the ability
       implementation spans all operating       to quickly tune incentives and drive change into sophisticated hierarchies and
       companies and lines of business          networks, concentrate agents on high-value tasks by reducing the cycle time from
       including domestic Property and          receipt of premium to payment of compensation, and align compensation with
       Casualty insurance, Life Insurance       both the insurer value creation strategies and producer goals.
       and Retirement Savings, and Asset
       Management.                              Compensation Management is comprised of diagnostic assessment, compensation
                                                process design, and implementation services – typically focused on key selected
       This solution achieves tangible          compensation engine vendor applications encompassing compensation calculations,
       short-term return-on-investment          payments and reporting. Compensation Management can be further integrated
       results and, when compared to an         with sales force automation tools to improve opportunity pipeline management,
       in-house build, delivers a lower life-   enable impact analysis of various product and pricing configurations, and enhance
       cycle total cost of ownership. The       quota management.
       ECIB solution will improve the ability
       to identify and provide differentiated   Producer Administration
       treatment of high lifetime-value         These offerings manage the producer life cycle – licensing, appointment, ongoing
       customers and improve organic            education and relationship of producer channel hierarchy.
       business growth resulting from
       expanded cross- and upsell to            Channel Performance Management and Analysis
       existing customers.                      This offering supplies analytics that can identify, manage and optimize producer
                                                performance. It employs flexible tools for the management and reporting of
                                                sales activities and performance by channel, territory or producer group. The
                                                agent/agency population can be segmented by value creation, which allows for the
                                                application of correct and optimal investment strategies in channel development
                                                and support.
IBM Insurance Front Office Solutions
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                                                     Leveraging IBM Services and Middleware Capabilities
                                                     The IBM Front Office Solution leverages the depth and breadth of IBM’s
                                                     services and robust middleware capabilities. IBM Service Components include
                                                     Business Consulting Services (BSC) Implementation, Component Business
                                                     Modeling, Service-Oriented Architecture, Financial Service Architecture On
                                                     Demand Infrastructure, and Pervasive Wireless. The core IBM products and
                                                     assets leveraged include the IBM WebSphere® Business Integrator (WBI) family,
                                                     WebSphere Information Integrator, WebSphere Portal, IBM Lotus® Workplace™
                                                     family, IBM DB2® Content Manager and Intelligent Miner,™ IBM Tivoli® family,
                                                     IBM Insurance Application Architecture (IAA) and IBM Insurance Information
                                                     Warehouse (IIW).

                                                     Business Partners
                                                     Table 1 lists IBM Business Partners and the many Front Office solutions they
                                                     provide.

       Table 1. IBM Business Partners (listed alphabetically)                                                                Geography

       Adobe Systems (www.adobe.com)
       The Adobe Intelligent Document Platform bridges the digital and paper worlds. By leveraging the global acceptance
       of PDF and XML, documents become instantly smarter, with information traveling where needed, as needed, more
       simply and securely than ever before. Adobe solutions help enterprises extend the reach of their core applications
       inside and outside the firewall. The platform gives enterprises the ability to create and integrate intelligent        Worldwide
       documents – the cornerstone of the platform – that can be accessed and interacted with through universal clients,
       such as Adobe Reader software. Adobe Document Services include two powerful components: Adobe Acrobat and
       the Adobe LiveCycle line of J2EE®-based enterprise servers and design tools, which help insurers manage business
       processes and enable more secure communications across the enterprise.

       Avaya (www.avaya.com)
       IBM and Avaya provide comprehensive solutions to help companies unify their communication channels. Doing this
       builds a complete view of each customer for efficiently managing accounts, portfolios or policies and to improve
       service and increase the sale of new products. IBM and Avaya can also help insurers broaden customer reach with
                                                                                                                             Worldwide
       agent-assisted channels, such as agent offices and contact centers, with self-service channels that include Web
       browsing, speech recognition and interactive response, and with assisted self-service channels, such as e-mail, Web
       chat, directed Web browsing and instant messaging. Depending on a company’s needs, implementation can start
       with one channel and extend to other channels as needed.
IBM Insurance Front Office Solutions
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       Business Objects (www.businessobjects.com)
       Spend more time selling and servicing your clients and less time searching for information. IBM’s enterprise
       infrastructure combines with the business intelligence (BI) tools from Business Objects to provide insurance
       companies with an enterprise-wide view of customers, policies, claims, financials, and operations, regardless of the
       mix of legacy data and new sources of information. Over 100 insurance companies use Business Objects and IBM           Worldwide
       to improve customer insight, simplify regulatory and financial reporting, and make critical operations such as claims
       processing more efficient. The company’s business intelligence platform, BusinessObjects XI, includes Crystal
       Reports and offers the BI industry’s most advanced and complete platform for performance management, planning,
       reporting and analytics.

       Callidus Software Inc. (www.callidussoftware.com)
       Callidus Software helps boost business results through effective management of compensation to optimize
       distribution. The True Comp suite enables companies to increase revenues by accurately rewarding achievement,
                                                                                                                              Worldwide
       timely product introduction and visibility to reports. Through successful implementations in over 100 of the world’s
       leading companies, Callidus Software EIM solutions align all marketplace incentives and strategic business
       objectives.

       Chordiant (www.chordiant.com)
       Chordiant and IBM deliver a desktop solution that modernizes sales and servicing processes around core                 Americas,
                                                                                                                              Europe,
       insurance systems. The solution utilizes an insurer’s existing data, applications and processes to consolidate
                                                                                                                              Middle
       a complex environment into role-based desktops for agents, brokers, claims processors, policy administrators,          East, Africa
       underwriters, marketers and customers.

       Cisco Systems (www.cisco.com)
       Today, networks are an essential part of business, and Cisco Internet Protocol (IP) networking solutions are
       their foundations. Cisco hardware, software and service offerings are used to create Internet solutions that allow
       individuals, companies and countries to increase productivity, improve customer satisfaction and strengthen            Worldwide
       competitive advantage. Cisco remains committed to creating networks that are smarter thanks to built-in intelligent
       network services, faster in their ability to perform at ever-increasing speeds, and more durable with a generational
       approach to an evolutionary infrastructure.

       Epiphany/SSA Global (www.epiphany.com)
       Epiphany provides modern CRM software solutions that enable insurance companies to improve customer service,
       decrease costs and increase revenues. By providing a single view of the policyholder, integrating easily with back-    Americas,
       end systems, and automating complex service processes, Epiphany’s contact center desktop allows insurers to            Europe,
       improve customer service while reducing operating costs. In addition, with Epiphany Advisor, insurance companies       Middle
       can drive organic revenue growth by making real-time, personalized cross-sell, up-sell, and retention offers to        East,
       policyholders at the point of interaction. As a result of their modern J2EE Service-Oriented Architecture, Epiphany    Africa
       applications augment existing IT environments and deploy rapidly in phases, reducing project risk and accelerating
       time-to-value.
IBM Insurance Front Office Solutions
Page 14

       Genesys Telecommunications Laboratories Inc. (www.genesyslab.com)
       Solutions from Genesys help financial institutions transform call centers into next-generation multi-channel contact
       centers and enable agents to deliver highly personalized customer care across a broad range of communications
                                                                                                                             Worldwide
       channels. Genesys solutions address the specific needs of financial institutions by leveraging robust functionality
       and years of experience in financial services contact centers. They are designed to enhance customer satisfaction
       by delivering personalized, real-time, high-quality customer service across all communication channels.

       Kana (www.kana.com)
       IBM and Kana deliver the fastest time-to-value, implementation and payback with knowledge-powered customer
       service solutions that use open standards for maximum responsiveness to business needs. Solutions intelligently       Worldwide
       integrate enterprise and customer knowledge with business processes for rapid, accurate and consistent inquiry
       response that improves customer satisfaction and loyalty while reducing service costs.

       Prima Solutions (www.prima-solutions.com)
       Prima Platform 3.1 is a rich library of preconfigured insurance business processes and systems integration and
       rules-based process management features. It delivers rapid implementation through a comprehensive library of          Europe,
       95 preconfigured key insurance business processes focused on distribution and claims management processes;             Middle East,
       maximized reuse of existing IT assets through a suite of technical and functional integration components; and         Africa
       compatibility with J2EE and Service-Oriented Architecture standards to guarantee portability, performance and
       adaptability of the new front-end applications developed from the Prima Platform.

                                                     Infrastructure for Enabling Delivery of Business Value
                                                     Although the initial focus might be on a business solution in the area of Front
                                                     Office a more competitive IT infrastructure is required to realize the full
                                                     value of the business solution. In addition to solutions spanning all facets of
                                                     insurance (Core Systems, Front Office, Risk and Compliance), IBM offers a set of
                                                     infrastructure solutions tailored specifically for Financial Services and is uniquely
                                                     positioned to help with a simultaneous two-pronged approach. The affinity
                                                     matrix in Figure 1 on the next page suggests infrastructure solutions that would
                                                     contribute the most value when pursuing an initiative in the area of Front Office.
                                                     For more information on IBM Infrastructure Solutions, refer to the Infrastructure
                                                     Transformation booklet in this series.
IBM Insurance Front Office Solutions
Page 15

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                                                     Why IBM?
                                                     IBM has the proven ability to execute solutions for the insurance industry. This is
                                                     because IBM is the only partner with the breadth of vision and capability needed
                                                     to help insurance companies shape, implement, and ultimately transform their
                                                     enterprise capabilities. IBM industry and thought leadership plus outstanding
                                                     products and services help insurers reach their business objectives. IBM has
                                                     methodologies to help insurers transform by combining expertise and discipline
                                                     to manage and implement successfully. IBM is a recognized leader in helping the
                                                     industry adopt and benefit from a Service-Oriented Architecture. IBM creates
                                                     insurance business solutions by combining insurance solution components from
                                                     IBM products and assets that are enabled by industry standards and supported by
                                                     an ISV ecosystem and IBM services.
© Copyright IBM Corporation 2006

 IBM Corporation
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 Produced in the United States of America
 7-06
 All Rights Reserved

 IBM, the IBM logo, DB2, DB2 Universal Database,
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 logo, pSeries, Tivoli, WebSphere, Workplace and
 zSeries are trademarks or registered trademarks
 of International Business Machines Corporation in
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 Java and all Java-based trademarks are
 trademarks of Sun Microsystems, Inc. in the United
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 Other company, product and service names may
 be trademarks or service marks of others.

 References in this publication to IBM products
 and services do not imply that IBM intends to
 make them available in all countries in which IBM
 operates.

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