Ice: the high growth Norwegian 4G challenger - Company Presentation January 2 5, 2019 - ice group

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Ice: the high growth Norwegian 4G challenger - Company Presentation January 2 5, 2019 - ice group
ice: the high growth
Norwegian 4G challenger
       Company Presentation

         January 25, 2019
Disclaimer I:II
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terms, conditions and limitations. This Presentation has been prepared by Ice Group ASA.

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                                                                                                                                                                                     2
Disclaimer II:II
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Presentation.

                                                                                                                                                                                        3
ice – the high growth Norwegian 4G telecom challenger

                                   11%
                                                           30%
   Revenue mix
                                                                 70%
(first 9 months of                      89%                                   Brand
        2018)
                                                                                             Smartphone + MBB1         MBB1                   MBB1
                              Norway                        Smartphone
                                                                                                           Currently conducting a strategic
                              Sweden & Denmark              MBB1                                          review for the business in Sweden

     Revenue
                                                                                             •    Pure 4G network
(first 9 months of                        ~NOK1.23bn                     Attractive assets   •    Attractive spectrum portfolio
       2018)2
                                                                                             •    Low cost base

                                                                                                                                    7.4%

                                                                           Smartphone
 Revenue growth
                                                                          subscriptions
(first 9 months of                                  ~30%                  market share                   0.9%
    2018 Y-o-Y)2
                                                                          development                   Q2-15                       Q2-18
                                                                                                            ~436k subs as of Q3-18

                     Source: Company information, NKOM
                     (1) MBB = Mobile Broadband
                     (2) Ice Group ASA                                                                                                               4
Our path to medium-term and long-term value creation

 Our 4 medium-term and long-term targets

MT         >20%                                                ~NOK300         mid-30%          ~10%

     subscriber share1                                             ARPU1,2   EBITDA margin   capex / sales

LT         >25%                                            2.5% p.a. LT        mid-40%          ~10%
                                                              growth

               Source: Company information
               (1) Target for smartphone subscriptions in Norway
               (2) Average Revenue Per User
                                                                                                             5
ice: the high growth Norwegian 4G challenger

1   Highly attractive and growing Norwegian market of ~NOK20bn

2   Strong growth track record

3   Multiple levers going forward to grow our ARPU

4   Low cost operator with structural advantages

5   Identified path to value creation and positive FCF generation

                Source: NKOM
                                                                    6
1    Attractive, growing Norwegian macro and mobile market

                              Rich and growing economy...                                                                                                             ..supporting mobile market growth
GDP per head at nominal value (NOK'000, 2017)1                                                                                                 Total mobile market value in Norway4 (NOKbn)
     Real GDP growth '17-'21E (CAGR %)2                                                                                                                USD equivalent

                       507
                                                                                                                                                                                               +3.9% p.a.
                                                                                                                                                                                                                 19,6
                                                                                                                                                                           16,8
                                                                          370

                      +1.9%                                              +1.7%
                                                                                                                                                                          ~$2.0bn                                ~$2.4bn
                       p.a.                                               p.a.

                                                                                                                                                                          2013                                   2017

                                                                        EU-153

                                  Source: NKOM, EIU, Analysys Mason
                                  (1) 2017 average FX rate: US$/NOK=8.2683. Adjusted for Purchasing Power Parity (PPP)
                                  (2) CAGRs are not affected by FX (i.e. data based on local currency or converted at constant FX). Real GDP constant US$ at 2005 prices as estimated by the EIU
                                  (3) EU-15 countries include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and United Kingdom
                                  (4) Measured as end-user revenue. Mobile services comprise mobile telephony, MBB and M2M
                                                                                                                                                                                                                           7
1  Norway characterized by high and growing ARPU and
strong mobile data upside
                                     A high ARPU market1                                                                                          Expected data growth underpins further ARPU growth

    2017 mobile service ARPU (NOK/month)                                                                                            Avg. data consumption per user (GB/connection/month)
        2017 yearly mobile service ARPU/nominal GDP per head (%)                                                                           '17-'21E CAGR (%)

                                                                                                                                           27.6%               26.1%              23.6%              31.9%           30.3%     38.3%
                 293                                306
                                                                                                                                           13,8
                                                                                          160                                                                           Implied ~3x data usage in 2021e
                                                                                                                                                                                                                     9.4
                 0.7%                                                                     0.5%                                                                 6,4
                                                                                                                                                                                   4,7                3,3
              Blended                           Postpaid      4
                                                                                       Blended                                                                                                                                 2,4
                                                                                                                                                                                                                     3,3

                                                                                         EU-153                                                                                                                               EU-153

         Growing ARPUs2 - CAGR illustrates a more for more market                                                                                  Smartphone postpaid ARPU benchmark (NOK Q2’18)
    Mobile service ARPU evolution (2013-17 CAGR)
                                                   2.5%                                                                                                                                                             332
                                                                                                                                               Ice Medium-term target: NOK300
                1.5%
                                                                                                                                                                 230

                                                                                        -2.0%
                                                              4
              Blended                           Postpaid                               Blended

                                                                                         EU-153                                                                   Ice                                 Blended Telenor and Telia 5
                                   Source: NKOM, Analysys Mason, Company, Telenor, Telia
                                   (1) 2017 average FX rate: US$/NOK=8.2683. For ARPU yearly average FX rate for historical periods and US$/NOK=8.2622 for 2017 as provided by Analysys Mason. Excluding M2M SIMs
                                   (2) CAGRs are not affected by FX (i.e. data based on local currency or converted at constant FX)
                                   (3) EU-15 countries include Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden and United Kingdom                        8
                                   (4) Excludes MBB. Prepaid tariffs excluded based on Telenor and Telia reported figures. International roaming included in postpaid
                                   (5) Estimated based on Telenor and Telia reported figures, in addition to reported NKOM figures for MBB subscribers and revenue as of 1H 2018.
1 Regulatory support for a competitive third network operator
that can challenge the duopoly

• #3 player supported by government and regulator

• Remedies received from Telia after acquisition of Tele2

• Proposed spectrum caps in upcoming auctions

• Telenor regulated as a dominant player
                                                                                           "The Government considers it
                                                                                              important to facilitate the
• Telenor fined NOK788m for abusing market power and hindering
                                                                                           establishment of at least three
  establishment of a third player in 2010-2014                                           independent mobile providers in
                                                                                       the Norwegian mobile market, thereby
• Telenor fined by regulator for violating ban on winbacks                                  reducing the need for special
                                                                                                     regulation”

                 Source: Company information, NKOM, Regjeringen, Konkurransetilsynet

                                                                                                                              9
ice: the high growth Norwegian 4G challenger

1   Highly attractive and growing Norwegian market of ~NOK20bn

2   Strong growth track record

3   Multiple levers going forward to grow our ARPU

4   Low cost operator with structural advantages

5   Identified path to value creation and positive FCF generation

                Source: NKOM
                                                                    10
2     We are winning market share

  Overall smartphone subscriptions market share in (%)                                                                                                                                                                                      >25%
      B2C2   smartphone subscriptions market share in (%)                                                                                                                                                     >20%                         LT target
                                                                                                                                                                                     1
                                                                                                                                                                           7.4%                              MT target
      Smartphone subscriber base (k)
                                                                                                                                                                           8.9%

                                                                                                                    5.1%

                                                              2.5%
B2C offering                                                                                                                                                                                                             Smartphone
launched in                                                                                                                                                                                                            subscribers as of
 June 2015                                                                                                                                                                                                                 Q3-18:
                0.9%
                0.0%
                 55                                            142                                                    293                                                   422                                                      436
               Q2-15                                         Q2-16                                                 Q2-17                                                 Q2-18

                            Source: Company information, NKOM
                            (1) ice's mobile subscriptions (Norway only) as of 1H 2018 divided by the total number of mobile subscriptions in Norway as of 1H 2018 as reported by NKOM. ice's mobile subscriptions correspond to ice's
                                 smartphone subscriptions only
                                                                                                                                                                                                                                                       11
                            (2) B2C = Business to Consumer
2    Our market share targets are in line with other 3 player markets

Top 3 players' Q2-2018 mobile subscriptions market share in 3 player markets (%)

     #3    #1 / #2                                                                 Average: 26%

            7%                                                                                          18%
                                          28%                   30%                     27%       26%

            86%                                                                                         82%
                                          70%                   70%                     72%       74%

 • Tele2 had ~19% market share in Norway as the #3 player (without frequency portfolio) prior to the
   frequency auction in December 2013
                           Source: Ovum

                                                                                                              12
2   We put the customer first in everything we do

                              We surveyed customers first…                                                …and subsequently addressed their needs

                                              Quality & reliable
                                                                                           Product portfolio                            Touchpoints
                                              10
                                                                                                                                   5• New smartphone app for consumers
                 Innovation                     9
                                                                   Easy
                                                8                                          1• Launched Data Roll-over
                                                                                                                                   6 • Redesigned MyPages self-service,
                                                7                                                                                      improved and optimized customer
                                                                                                                                       service operations
                                                6                                          2• Launched Data Roll-over
                                                                                                sharing
    Reputation                                  5
                                                                           Fair & honest                                           7• Revision of prices and launch of new
                                                                                                                                       price plans

                                                                                           3• Try & Buy – customer can try for
                                                                                                two months before deciding on
                                                                                                appropriate data plan
                                                                                                                                        Network & IT

                   Control                                                                                                         8• Improved perceived service quality
                                                                   Value                   4•   Improved international bilateral
                                                                                                roaming

                                                Helpful                                                                            9• Optimise IT back-end systems
                                                Expectations

                                 Source: Company information

                                                                                                                                                                             13
2      Our customer-focused strategy is working

                        High NPS of 111                                                         Taking subscribers from the duopoly                                                                    Lower churn than competitor

Comparison of ice’s NPS to main competitors                                          B2C net additions 2016 and 2017 (000)3                                                          B2C churn 2017-Q3 2018 (%)4
Average score difference 2017-Q3 20182                                                        Gross add market share (%)

                      20
                                                                                                    36%                         31%                        33%
                                                  17                                                                                                                                                                                           32%
                                                                                                  +292
                                                                                                                                                                                                       25%

                                                                                                                               -169
                                                                                                                                                           -215
                                                                                                                                                                                                                                                             5
                     vs.                          vs.

                                     Source: Company information, Telia annual report, ice tracker/Norstat panel data
                                     (1) NPS score in September 2018
                                     (2) NPS = Net Promoter Score. Based on responses to a single question: How likely is it that you would recommend our company/product/service to a friend or colleague on a 0 to 10 scale? 9 to 10 are called Promoters, 0 to 6 are
                                         labelled Detractors, 7 and 8 are labelled Passives. The NPS is calculated by subtracting the percentage of customers who are Detractors from the percentage of customers who are Promoters (source: ice tracker/Norstat panel data)
                                     (3) For Norway only. Based on latest available statistics from NKOM
                                                                                                                                                                                                                                                                               14
                                     (4) Churn is defined as the percentage of subscriptions who move their subscription from one operator to another or cancels the subscription. Telenor does not report churn for Norway
                                     (5) Blended churn including smartphone and MBB
2   Our smartphone ARPU is growing steadily

             Development in blended smartphone ARPU (NOK)1

    236                          232                                                                           234
                                                                                                       230
            227                                         224                    228
                                                                                                                       • Our Monthly Recurring Fee (MRF) has
                                                                                                                         increased by 20% since Q1-17
                                  89                                            78                      77      80       (~13% annualized growth rate)
    108                                                  79
             96

                                                                                                                       • Increased smartphone subscriber base
                                                                                                                         by 62% in the same period

                                                                               150                     153     154
                                 143                    145
    128      131

                                                                                                                       • Other (variable component) affected
                                                                                                                         by extraordinary events in the market
                                                                                                                         (roam-like-at-home, 5-digit numbers,
    Q1-17   Q2-17              Q3-17                  Q4-17                  Q1-18                     Q2-18   Q3-18     reduced interconnection fees, etc.)
                           Other            Monthly Recurring Fee (MRF)

                    Source: Company information, Telia annual report, ice tracker/Norstat panel data
                    (1) Blended = B2C and B2B

                                                                                                                                                                 15
Ice: the high growth Norwegian 4G challenger

1   Highly attractive and growing Norwegian market of ~NOK20bn

2   Strong growth track record

3   Multiple levers going forward to grow our ARPU

4   Low cost operator with structural advantages

5   Identified path to value creation and positive FCF generation

                Source: NKOM
                                                                    16
3 We see a significant opportunity in the high usage segments and
we now have the tools to address this segment
                           Smartphone market breakdown and market share by segment1                                                                                                      Tools to address high usage segment

    Ice market share by subscribers (%)                                              Smartphone market breakdown (%)
                                                                                                                                                                                          1•    Competitive products and
        7.4%      Overall market share                                                                                                                                                          price plans
                                                                                                   100%                                     100%

                                                                                                                                                                                          2•    Expand device financing
                  B2B2, High usage B2C (postpaid)                                                   62%
        3.1%
                  and prepaid                                                                                                                73%                                          3•    Presence in retail chains

                                                                                                                                                                                          4•    Strong customer care

       14.5%      Low usage B2C (postpaid)                                                          38%
                                                                                                                                             27%                                          5•    Growing brand awareness

                                                                                           By subscribers                              By revenue
                                                                                                                                                                                          6•    B2B specific solutions

               B2B, High usage B2C (postpaid) and prepaid                                                Low usage B2C (postpaid)

                     Source: NKOM, Management estimates
                     (1) Estimated market share in Norway based on total mobile market size as reported by NKOM as of 1H 2018. Estimated market size for “Low usage B2C (postpaid)” assumes that the share of subscribers in the postpaid B2C market
                     with 5GB price plans or more (as reported by NKOM) is classified as “high ARPU” customers. Revenue market share estimated based on the following assumptions: 1) Prepaid market size estimated based on weighted average          17
                     ARPU for Telenor and Telia prepaid subscribers as of 1H’18, 2) “High ARPU” customers (above 5 GB) assumed to have an average ARPU of NOK 402, and 3) Ice revenue based on annualized 1H’18 smartphone revenue.
                     (2) Business to Business
3  We are successfully increasing the share of higher price plans
in our base
             Share of >2 GB price plans increasing as a share of total smartphone subscribers (B2C)                         New sales mix (B2C)1

                                              19%                                             20%             23%                22%

                                                                                                                                 17%
     67%
                                                                                              35%             33%
                                              43%
                                                                                                                                 12%

                                                                                                                                 15%
                                                                                              12%             12%
                                               8%
                                                                                                                                                   61%
     12%                                                                                      14%             13%
                                              16%                                                      44%            45%
                                                                         38%
                        33%                                                                                                      34%
     21%                                                                                      18%             20%
                                              14%

    Jun-16                                  Jun-17                                          Jun-18           Sep-18             Q3-18

                   500 MB            1 GB            2 GB            3 GB            4 GB and higher

                      Source: Company information
                      1) Excluding “Bli Kjent” which represented ~34% of B2C new sales in Q3-18
                                                                                                                                                         18
3 Strong visibility on ~80% of our medium-term ARPU
uplift to NOK300
                                                             Smartphone ARPU bridge (NOK)

               Accomplished if recent trading continues                                             Additional growth
                                                                                                                            300
                                                                                                             16
                                                                                      7
                                                              40
      217                          20

                                                                                                     • Increased share
                                                       Existing customers      9% of portfolio is      of higher usage
                                                       trade up to higher     B2B with ARPU of         B2C and B2B
                                                           price plans            NOK358             • Market growth
                     Current new sales
                     mix implies an uplift                (~NOK2 per
                      in B2C segment                         quarter)

    B2C ARPU           New sales (B2C)                 Existing customer       Constant B2B            Required uplift   Target ARPU
                                                        upgrades (B2C)        share and ARPU

               Source: Company information
               Note: Analysis based on Q2-18 figures

                                                                                                                                       19
Ice: the high growth Norwegian 4G challenger

1   Highly attractive and growing Norwegian market of ~NOK20bn

2   Strong growth track record

3   Multiple levers going forward to grow our ARPU

4   Low cost operator with structural advantages

5   Identified path to value creation and positive FCF generation

                Source: NKOM
                                                                    20
4    We are younger and enjoy structural cost advantages

                                                                                                  • Less complexity, opex and capex
       Mobile
    operations               2015                                      1990s         1990s        • Agile, fast, smart
     launched                                                                                     • New core cloud

                                                                                                  • Fewer BTS due to use of low frequencies
      BTS2                   ~4k1                                            ~8k      ~5k
                                                                                                  • ~ NOK100-400m lower opex p.a.

                                                                                                  • One technology reducing complexity
    Technology                 4G                                 2G / 3G / 4G     2G / 3G / 4G
                                                                                                  • 4G most throughput / cost

                                                                                                  • More efficient marketing
     Brands                     1                                            3          4
                                                                                                  • Lower cost

      FTEs3            ~200-2501                                       ~3,500        ~1,250       • ~ NOK1bn lower opex p.a. than #2 player

                 Source: Companies' Q2-18 annual reports
                 (1) At full scale in medium-term (after network roll-out)                                                                    21
                 (2) Base Transceiver Stations
                 (3) Full Time Employees
4 Our nationwide scalable network roll-out is expected to drive
our margins up
       We plan to cover 95% of population…1,2                                                       …and to capture +90% of data traffic                                                                  Key customer and margin benefits

     Operational sites (all bands, Norway)                                            On-net share of data traffic (%)

%    Smartphone population coverage (Norway)
                                                                                                                                                                                                 1-       Save on NRA costs
                                                     3,800 – 4,000                                                                                               +90%

                                                                                                                                                                                                 2-       Increased independence and
                                                                                                                                                64%
                                                                                                                              59%                                                                         commercial flexibility

                                          1 831
                                                                                                                                                                                                 3-       Enhanced customer experience
                          1 205
                                                                                                            24%
               726
    551

    24%        50%        63%             83%                95%                                                                                                                                 4-       Already contracted 5G ready
                                                                                           0%
                                                                                                                                                                                                          equipment
Q3-15         Q3-16      Q3-17           Q3-18              2020                        Q3-16             Q3-17             Q3-18             Oct-18           Target
                                                           target                                                                                             medium-
                                                                                                                                                                term

                                Source: Company information
                                (1) Contracted sites amount to 2,087 as of Q3-18 and include sites which are in service, ready for installation/swap, CW completed, waiting for reinstallation with the contract signed
                                (2) Excluding 400 picocells which would come in addition                                                                                                                                                     22
4    Our spectrum is cost efficient and we have spare capacity

                         Attractive spectrum portfolio…                                                                                                          … with substantial spare capacity
    Frequency                                                                                                                MHz/Subs (k)1
                  Amount         Duration                   •       Both coverage and capacity
    band (MHz)
                                                                    frequencies                                                      Share of sub 1GHz smartphone frequencies (%)
       450         2x5               2019
                                                            •       Technology neutral frequencies                                          0,18
       800         2x10              2033                           which can be used for 5G
       900         2x5               2033                                                                                                                                  0,08                            0,08
                                                            •       Upcoming auctions for
      1,800        2x20              2033                           700MHz, 2.1GHz and higher                                                                                                                                         0.01-0.02
                                                                    frequencies. Proposed caps on
      2,100        2x5               2032                           Telenor and Telia: max. 1/3 of                                                                                                                                European telcos2
                                                                    700MHz and no 2.1GHz
      Total         90
                                                                                                                                            23%                             38%                             38%                           n.a.

                                                                Low frequency spectrum underpins cost and capex advantages
# of BTS required to cover the same area as one 700MHz BTS3

                                                                                             14
                                                                                                                                • ice with initial focus on 800MHz in its network roll-out
                                                                8
                                                                                                                                • Low frequencies enable a «build as you grow» strategy
                                                                                                                                  as fewer sites are needed to add coverage
              1
                                 2                                                                                              • Continuously evaluating to add capacity or base station
                                                                                                                                  if traffic is yielding strong ROCE in a specific area
        700 MHz            1,000 MHz                    2,000 MHz                      2,600 MHz

                            Source: Company information, NKOM, spectrummonitoring.com
                            (1) As of Sep-18, including smartphone and MBB subs
                            (2) Including Tele2 (Sweden), Vodafone (Germany), Telefonica (Germany), T-Mobile (Germany), Altice, Orange, Bouyges, Iliad, T-Mobile (Poland), Play, Orange (Poland), Telefonica (Spain), Masmovil,
                                                                                                                                                                                                                                                     23
                            Vodafone (Spain), Orange (Spain)
                            (3) BTS = Base Transceiver Station
4   Significant operating leverage from new cost structure and scale

                                                                                          Illustrative cost base split

     % of sales
                                                                        130

        NRA3                                                                                                                    Reduced NRA
                                                                                                                                   costs
        Roaming3                                                         54
                                                                                                                                                                 Mid 30s%
        Commissions                                                                                                                                            EBITDA margin

        Customer operations

        Other2                                                           35

        Network / IT
                                                                                                                             Increased network
                                                                                                                                   costs
        Marketing                                                        41                                                                                                    Economies
                                                                                                                                                                               of scale
        Employees

                                                                      1H-18                                               Pro forma (1H-18)1                   Medium-term

                                                                  Variable costs                       Semi-fixed costs                          Fixed costs

                       Source: Company information
                       Notes:
                       1
                       2
                            Assuming 2,000 additional sites and NOK 95k in opex per site added to Network / IT opex. NRA assumed at 6% of sales
                            Includes CPE, Consultants, Sweden and Denmark and other
                                                                                                                                                                                           24
                       3    NRA = national roaming agreement, i.e. use of Telia’s network in Norway. Roaming is customers’ usage of services abroad
Ice: the high growth Norwegian 4G challenger

1   Highly attractive and growing Norwegian market of ~NOK20bn

2   Strong growth track record

3   Multiple levers going forward to grow our ARPU

4   Low cost operator with structural advantages

5   Identified path to value creation and positive FCF generation

                Source: NKOM
                                                                    25
5   Mid-30s and Mid-40s EBITDA margin targets
    (medium and long-term)                                                                                                          Long-term
                                                                                                                                    mid-40s%

                                                                                                                                   Medium-term
                                                                                   +17%                                             mid-30s%

                                             +3%

                                                               (3)%

                                                        Pre-NRA EBITDA is
                                                       already at breakeven

         c.(29)%                            c.+32pp           c.(6)pp             c.+20pp

                                                                                                 1
    Adj. EBITDA margin                        NRA      Medium/long-term NRA   SAC normalized         Scale benefits, ARPU uplift   Adj. EBITDA
           1H-18                             1H-18          assumption        (>30% currently)        and gross profit from net    margin target
                                                                                                               adds
                     Source: Company information
                     (1) Subscriber Acquisition Cost
                                                                                                                                                   26
5 Our mid-30s% medium-term EBITDA margin target
leaves upside vs. peers
                                                                Significant headroom to achieve higher adj. EBITDA margins1

                            Norway                                                                                                                        3 operator markets
    % EBITDA Margin, 9m-18                                                                                                       % EBITDA Margin, 9m-18

                                                                 Avg.        40%
                                                                                                                                       47%                                     Avg.   39%
             43%
                                                  38%
                                                                                                                                                                 34%           34%

                                                                                                                                             2                         2

                                                                             Norway                                  #3 player in 3 operator markets

                    Source: Companies' Q3-18 reports
                    (1) Considering total figures on a country level (i.e. including fixed line, broadband and TV when applicable)                                                          27
                    (2) H1-18 figures for Salt and WindTre
5 Normalized capex/sales after 2020 expected to support free
cash flow generation
    Spectrum portfolio and brand new network
                                                                                                             Our capex target is in line with capex of peers
              enabling low capex
                                                                              Capex as % of revenue

                                                                                                       8%                                                       Before the FTTH
• Brand new network roll-out with 5G-                                            (FY2016 +
                                                                                  FY2017)                                    19%
                                                                                                                                                               investment in 2016

  ready base stations
                                                                                                             11%
• Pure 4G-only network with less                                                     (FY2017)

  complexity and costs (vs 2G and
  3G)                                                                                 Norway                11%                                      Legacy 2G and 3G
                                                                                     (FY2017)

• Spectrum portfolio with low and high
                                                                                                      7%
  frequencies and substantial spare                                                  Denmark
                                                                                     (FY2017)
  capacity
                                                                                                      7%
                                                                                      Sweden
• Capex advantages from building                                                     (FY2015)

  with low rather than high
  frequencies                                                                         Sweden     5%
                                                                                     (FY2017)

                                                                                                           Capex / sales target of ~10%

                       Source: Company information, peer companies’ annual reports
                                                                                                                                                                                    28
Our path to medium-term and long-term value creation

 Our 4 medium-term and long-term targets

MT         >20%                                                ~NOK300         mid-30%          ~10%

     subscriber share1                                             ARPU1,2   EBITDA margin   capex / sales

LT         >25%                                            2.5% p.a. LT        mid-40%          ~10%
                                                              growth

               Source: Company information
               (1) Target for smartphone subscriptions in Norway
               (2) Average Revenue Per User                                                                  29
ice: the high growth Norwegian 4G challenger

1   Highly attractive and growing Norwegian market of ~NOK20bn

2   Strong growth track record

3   Multiple levers going forward to grow our ARPU

4   Low cost operator with structural advantages

5   Identified path to value creation and positive FCF generation

                Source: NKOM
                                                                    30
Appendix
We have simplified our corporate structure

                 ice group’s current legal structure                                                                                                                    Previous legal structure

                                                                                                                                                                                            Free float and other
                                                                                                                                                                                                 investors
  AI Media Holdings (NMT) LLC                           Free float and other investors

                64%                                                             36%
                                                                                                                                                                                         ice group AS (OTC listed)                 Others
                                                                                                                                         58% direct ownership                                                                            ~3%
                                                                                                                                         63% total ownership
                                  ice group ASA

                                                99.8%                                                                                                                   AINMT Holdings AB

                              AINMT Holdings AB                                          Holding
                                                                                         companies                                           ice group Scandinavia                      ice group International            30%
                                                                                                                                                                                                                                      Nextel
                                                100%                                                                                              Holdings AS                                Holdings BV                             Holdings

                     ice group Scandinavia Holdings AS1
                                                                                                                                                                Streamlined corporate structure
              100%
                           ice Norway                                                                                     •     Sale of ownership stake in Nextel Holdings2: US$70-75m (NOK573-614m3) sale of ice group's
                                                                                                                                30% ownership stake to Access Industries completed on 26 September 2018
                                                                                                                                -     NOK500m of equity injected into ice group Scandinavia Holdings AS by AINMT Holdings AB
                                                                                                                          •     De-merger from ice group of ice group's non-Scandinavian assets aimed at focusing ice group
              100%                                                                       Operating                              on the Nordics only
                           ice Sweden                                                    Companies
                                                                                                                          •     Improved corporate structure: N:OTC listed ice group owns 100% of Scandinavian companies
                                                                                                                                -     All shareholders of AINMT Holdings AB have or will swap their shares into shares in ice
                                                                                                                                      group. When the de-merger was completed, all shareholders in ice group received one share
                                                                                                                                      in the de-merged entity for every share held in ice group4
              100%
                           ice Denmark                                                                                          -     The Company plans to establish a new share option program5

                        Source: Company information
                        (1) Legal names of the entities are: Ice Communication and Ice Norge (Norway); Netett Sverige (Sweden); and Ice Danmark (Denmark)
                        (2) Nextel Holdings S.à.r.l.
                        (3) FX US$/NOK=8.1802 as of 01-Jun-18
                        (4) The exchange ratio based on the fair value of ice group international AS and the assets in the Company allocated in the de-merger
                                                                                                                                                                                                                                                32
                        (5) There are currently 349 448 shares in AINMT Holdings AB which are not owned by ice group ASA. In addition, there are 150 000 additional options related to AINMT Holdings AB which can be exercised in the future
Summary of key financials
                                                                Key P&L and cash flow items3                                                                                             Key highlights
  NOKm                                                              2015A                      2016A                     2017A                          9m-17          9m-18
  Norway                                                             614.6                      756.1                    1129.3                          795.7         1098.0
    % growth                                                                                     23%                       49%                            56%            38%
    % of total                                                                                   79%                       84%
  Sweden + Denmark                                                   205.2                      202.8                     216.6                          161.5          140.6
    % growth                                                                                  (1.2%)                      6.8%                         (3.3%)        (12.9%)
    % of total                                                                                   21%                       16%
  Total operating revenue                                            819.8                      959.0                   1,346.0                          957.2        1,238.6
    % growth                                                                                     17%                       40%                            42%            29%
                                                                                                                                                                                 • Revenue growth of 29%
  Operating expenses                                               (481.6)                    (619.8)                    (964.7)                       (686.0)         (837.4)
  o/w NRA costs                                                     (47.3)                    (178.9)                    (394.7)                       (270.4)         (333.1)
                                                                                                                                                                                   during 9m-18 Y-o-Y
    as % of sales                                                  58.7%                      64.6%                      71.7%                         71.7%           67.6%
  Other expenses                                                   (283.9)                    (355.5)                    (624.4)                       (437.7)         (532.5)
  Employee costs                                                   (139.9)                    (159.6)                    (193.8)                       (143.0)         (160.3)
                                                                                                                                                                                 • Adj. EBITDA Pre-NRA of
  Total operating expenses                                         (905.3)                  (1,135.0)                  (1,782.9)                     (1,266.7)       (1,530.2)     NOK 66.5m during 9m-18
    as % of sales                                                 110.4%                     118.4%                     132.5%                        132.3%          123.5%
  EBITDA reported (IFRS 15)1                                           9.1                    (176.1)                    (436.9)                       (309.5)         (291.6)
    margin (%)                                                       1.1%                        n.m                        n.m                           n.m             n.m    • Continued subscriber
  Non recurring items                                                  64.5                      67.2                       70.0                          38.3           24.9
                                                                                                                                                                                   growth, increased ARPU and
  Adj. EBITDA (IFRS 15)                                                73.6                   (108.9)                    (366.9)                       (271.2)        (266.6)      on-net share during Q3-18
  Adj. EBITDA Pre-NRA (IFRS 15)                                      120.9                      70.0                        27.9                          -0.8           66.5
   % margin                                                         14.8%                      7.3%                        2.1%                        (0.1%)           5.4%
  Capex 4                                                          (625.2)                   (684.6)                     (800.3)                       (666.5)        (490.9)
   as % of sales                                                    76.3%                     71.4%                      59.5%                         69.6%          39.6%
  Adj. OpFCF Pre-NRA                                               (504.2)                   (614.6)                     (772.5)                       (667.4)        (424.4)
   Cash conversion (%)                                           (416.9%)                  (878.0%)                         n.m.                         n.m.            n.m.
  Adj. OpFCF Post-NRA                                              (551.5)                   (793.5)                   (1,167.2)                       (937.7)        (757.5)
   Cash conversion (%)                                                n.m.                      n.m.                    318.1%                           n.m.            n.m.

                               Source: Company information
                               (1) 2015 reported EBITDA accounts for one-off positive effect of Network Norway acquisition (+NOK95m)
                               (2) 2015 non-recurring items include positive effect of Network Norway acquisition (+NOK95m)
                                                                                                                                                                                                            33
                               (3) Group financials refer to ice group Scandinavia Holdings AS. Restated according to IFRS 15 and changes in accounting principles
                               (4) Capex including SAC capitalizations
Consolidated balance sheet summary
                                                                                           Ice Group ASA - Balance sheet

                                                      At 30 September                    At 31 December                                                 At 30 September             At 31 December

NOK ('000)                                         2018                     2017             2017             NOK ('000)                             2018           2017                2017
ASSETS                                                                                                        EQUITY AND LIABILITIES

Intangible assets                                       1,189,737           2,572,682            2,580,513    Total equity                            -601,070        1,856,014             1,357,970

Tangible assets                                         1,495,725           1,612,477            1,515,006    Borrowings                             3,565,677        2,628,617             3,228,672

Financial assets                                            55,280           401,933                191,596   Deferred tax liabilities                  7,592             339,576              346,970

Deferred tax-assets                                             528                913                 327    Other non-current provisions              1,331               2,711                    0

Total non-current assets                                2,741,270           4,588,005            4,287,442    Total non-current liabilities          3,574,600        2,970,904             3,575,642

Inventory                                                   30,440            81,876                 39,441   Trade payables                          235,218             196,103              298,301

Trade receivables                                           96,359            93,381                 83,442   Other liabilities                        27,833             263,868               26,317

Other receivables                                            5,461            94,982                 48,953   Accrued expenses and deferred income    310,884             336,934              396,856

Prepaid expenses and accrued                                                                                  Total current liabilities               573,936             796,905              721,473
                                                            92,040           119,627                217,258
income
                                                                                                              TOTAL EQUITY AND LIABILITIES           3,547,466        5,623,823             5,655,085
Assets classified as held for sale                                0                  0               82,063

Cash and cash equivalents                                 581,897            645,951                896,486

Total current assets                                      806,196           1,035,818            1,367,643
                                                                                                                     Net interest bearing debt as of Q3 2018 of NOK ~3,040m
TOTAL ASSETS                                            3,547,466           5,623,823            5,655,085

                                     Source: Ice Group ASA Q3 2018 report
                                                                                                                                                                                                     34
B2C – Price plan comparison
                      500                                                                                                                                                                                    Fri
                             1 GB         2 GB       3 GB         4 GB        5 GB         6 GB          8 GB    10 GB     12 GB   15 GB   16 GB   18 GB   20 GB     25 GB   30 GB   40 GB   50 GB   60 GB   data
                      MB

                      99     129          199         249                                   299                   349               399                     449               499

                             249          299         349                      399                                449               499                     549      599      649     699     749     799
              Yng
                                          249                     299                       349            399              449     499                                       599
              u/ 18
                             199          249                     299                       349            399

                                          249         299                      349          399                             449     499                                               699
              u/ 29
                                                      249                      299                         399              449
              u/ 16
                             169

                      149    199          249                     299                       349            399                              499

                      129    179          219                     269                       319            369             419              469

                             125          189                     249                       299                   349               399                     449                       599

                            119/199 189/239                    249/299                   289/349                 339/439                                   439/539
/ikke kunde

                      250                             300                                   400                   500

                      99     125          199         239                                   279                             369                                               499

                             119                      199                                   279                             349                                      399                                     499

                             189                      239

                             169Source:   Company information, competitor websites as of 1 December 2018
                                                                  249                                                       369                             439
                                                                                                                                                                                                             35
                                 Source: Company information, competitor websites as of 6 January 2019
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