IKEA Canada 2017 Summary Report
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1 IKEA Canada 2017 Summary Report © Inter IKEA Systems B.V. 2017
2 3
Hej,
I’m delighted to welcome you to IKEA Canada’s 2017 Summary This year also marked a personal milestone for me at IKEA.
Report. In it, we share with you our accomplishments from this past In February, I was honoured to join IKEA Canada as President.
year. We continue to strive each and every day to create a better Since arriving in Canada, I have travelled the country visiting our
everyday life for the many people, for both our customers and our stores to meet our incredible co-workers. The passion IKEA Canada
co-workers, and also be a leader in the Canadian retail landscape. co-workers have for home furnishings and meeting our customers
This past year we made considerable progress toward these goals. in a caring and honest way continues to impress me.
This year, Canadians saw continued high housing costs and That’s why I’m committed to ensuring that IKEA continues to be
mounting debt, resulting in record low discretionary income. a Great Place to Work. Some of the ways we worked towards this
As a result, we concentrated on what makes IKEA unique – in 2017 include launching a new RRSP program for all co-workers,
understanding how Canadians live, and offering relevant products committing to providing schedules four weeks in advance and
and inspiring home furnishing solutions at the lowest offering guaranteed hours for all co-workers.
possible prices.
As we look forward to 2018, we see the “Beautiful Possibilities” that
Fiscal Year 2017 was a good year for IKEA Canada as we continued lie ahead of us. We will continue to lead by example with our low
to see positive sales growth through all channels. Our overall sales prices and democratic design that will allow Canadians to create the
grew to $2.17 billion, which represents an increase of 5.9 per cent beautiful kind of home they want. To a glorious future!
for total sales.
Take care,
In October, we celebrated a major milestone for IKEA – 40 years
in Canada! To commemorate the occasion, IKEA hosted the Then
& Now Exhibit in Toronto. The exhibit invited visitors to journey
through the decades to see how IKEA has helped shape life in
Canada. It’s incredible that IKEA Canada started in Richmond, BC
with 65 co-workers. Today, we’ve grown to more than Marsha Smith
MARSHA SMITH 6,300 co-workers!
President
PRESIDENT, IKEA CANADA We also made progress in our coast to coast expansion strategy: IKEA Canada
• We opened our 13th store in Halifax in September.
• We will open a new store in Quebec City in 2018 and London
in 2019.
• We opened 12 Collection Points, owned and operated by
third-party providers, to make shopping at IKEA easier in all
10 provinces.
• We broke ground on a new customer distribution centre in
Beauharnois, QC and announced a third centre in Richmond,
BC. Both will ensure our products are available when and
where our customers want to shop.
4 5
TABLE OF
CONTENTS
06 Fiscal Year 2017 Milestones
08 Financial and Business Update
10 Celebrating 40 Years in Canada
12 Life at Home
14 Democratic Design
16 Customer in the Centre
18 Sustainability
24 Becoming More Accessible
to the Many Canadians
26 A Great Place to Work
30 Safer Life at Home
32 A Look Ahead to 2018
34 IKEA in Canada
36 Meet our Management Team
38 About IKEA Canada
6 7
FISCAL YEAR
2017 MILESTONES
8 9
FISCAL YEAR 2017 ECONOMIC CONTRIBUTIONS
Ernst & Young was commissioned by IKEA Canada (“IKEA”) to quantify
the company’s total economic and tax contributions during Fiscal Year
2017. This study considered IKEA’s $2.2b of retail sales, management,
and service and distribution centres. Through its operations and
FISCAL YEAR
capital investments, IKEA delivers value to households, businesses and
governments across Canada in the form of jobs, taxes, and purchases
from domestic suppliers.
2017 BUSINESS
PERFORMANCE
IKEA Canada continued to experience positive sales growth in
Fiscal Year 2017*, further reinforcing our position as the leader
in life at home in Canada. Total sales reached $2.17 billion, an
increase of 5.9 per cent from the previous year.
In 2017, IKEA Canada continued its journey to become the
world’s leading multichannel home furnishing retailer, making
the shopping experience more accessible for the many
Canadians. In response, IKEA Canada’s online visitation jumped
to 95 million, an increase of 8.7 per cent from 2016. Meanwhile,
IKEA stores across the country opened their doors to more than
28 million visitors in 2017.
With the influx in online visitors, IKEA Canada’s eCommerce
sales also continued to grow. In 2017, online sales reached
$184.6 million, a 26.7 per cent uplift over last year. Food sales
also complemented store growth, with sales totalling $90.3
million, an increase of 5.8 per cent.
For the fourth year in a row, IKEA Canada successfully
maintained its position as market leader in the home furnishing
category, seeing an increase in market share of 0.2 per cent to
9.6 per cent.
*September 1, 2016 – August 31, 2017
10 11
40TH
ANNIVERSARY
In Fiscal Year 2017, IKEA Canada celebrated 40 years of creating
a better everyday life for the many Canadians.
Since opening our first store in Richmond in 1976 with 65 co-workers,
we have grown to 13 stores in British Columbia, Alberta, Manitoba,
Ontario, Quebec and Nova Scotia, six Pick-up and Order Points, 13
Collection Points, an eCommerce channel, two distribution centres and
more than 6,300 co-workers.
Fiscal Year 2017 was the perfect time to reflect on the past 40 years,
while looking forward to our lofty ambitions for the next 40.
IKEA THEN & NOW EXHIBIT
In October 2016, IKEA hosted the Then & Now exhibit at the Design
Exchange, Canada’s Design Museum.
We invited visitors to journey through the decades to see how IKEA
has helped shape life at home in Canada. From our humble roots in
Älmhult, Sweden through to the present day and beyond, IKEA Then
& Now showed the story of IKEA in Canada – and featured many
products from our customers’ homes right here in Canada!
The exhibit also featured an iconic IKEA ball pit – for adults and
children alike – and visitors had an opportunity to see themselves on
the cover of the 2017 IKEA Catalogue. IKEA Then & Now also provided
visitors with access to IKEA global Head of Design, Marcus Engman,
and Senior Product Designer Henrik Preutz. Both shared more about
how IKEA works with Democratic Design, our unique take on design
that focuses on not just making things, but making things better.
CO-WORKER CELEBRATIONS
We know that our success is largely due to the dedication and skills
of our more than 6,300 co-workers across the country. IKEA saw a
unique opportunity to engage our co-workers by encouraging them
to participate in several 40th anniversary celebrations. These included
a design contest, an opportunity to win a trip to Toronto to visit the
IKEA Then & Now exhibit and a chance to star in a collaborative and
energetic music video set to a bilingual mix of songs.
12 13
LIFE AT HOME
IKEA wants to inspire and reach as many people as possible, making us the
leaders in “Life at Home.” That’s why we regularly explore Canadians’ needs,
dreams, and frustrations with their spaces to truly understand what will make
life at home better for them.
Insights gathered through research, customer surveys and IKEA co-worker
visits to more than 400 homes across Canada in 2017 told us more about
people’s needs and dreams. These insights revealed two key trends that
shape how Canadians live their lives at home: urbanization and technology.
These trends have transformed our lives and our homes, creating a shared
space where various activities take place rather than distinct rooms that
separate people.
These insights enable each of our stores across Canada to reflect local living
situations, presenting realistic rooms that inspire customers to create easy,
simple and affordable updates to their homes.
14 15
In Fiscal Year 2017, we launched several new products and
improved classic design.
POÄNG
In September 2016, the POÄNG armchair turned 40. While
Scandinavian in design, it was actually created by Japanese
designer Noburu Nakamura. This iconic armchair has offered
40 years of style and comfort. By being as efficient as possible
and keeping waste to a minimum, we also managed to lower
the price over the years. Today, POÄNG is our bestselling
armchair, with over 30 million sold worldwide and one million
sold every year in Canada.
SMART LIGHTING
In April 2017, we launched Smart Lighting, where the lighting
products are plug-and-play, meaning there’s no need for new
wiring or hiring an electrician. TRÅDFRI products mean you
can immediately change the light using the remote control.
This is an example of how something simple like a lightbulb
can do so much more than allow people to have better light.
DEMOCRATIC DESIGN KUNGSBACKA
KUNGSBACKA is a new kitchen door style released in Fiscal
DESIGN FOR EVERYONE: BETTER PRODUCTS, BETTER HOMES Year 2017 and is the result of a truly sustainable design that
helps save the earth’s resources. The door front is modern
At IKEA, we believe that quality and design should be affordable to the many, and our products should and sleek and is made of recycled wood wrapped in a plastic
improve our customers’ lives at home. We believe that good design means making products that are more film. The film is made of recycled plastic bottles, which reduces
than just beautiful, but also innovative in how they work, able to withstand daily use, sustainably produced waste and gives the plastic new use.
and affordable for everyone.
This design philosophy is known as Democratic Design and consists of five key design pillars that are at
the heart of every IKEA product. A well-designed product should combine form, function, quality, and
sustainability, all at a low price. Our product developers must find the right balance of these five elements
throughout every step of the design process.
16 17
CUSTOMER CUSTOMER SUPPORT CENTRE FACTS
IN THE CENTRE
AND FIGURES
1.5 million interactions with customers
As life changes and evolves, it becomes increasingly
important for IKEA to truly understand our customers.
Our vision is to create a better everyday life for the many More than 47,500 interactions on social media
people, and we recognize that our customers are at the
heart of everything we do.
75 per cent of calls answered in 60 seconds
We are incredibly proud of our world-class Customer
Support Centre, based in Montreal, and the key role these
co-workers play in helping our customers across the
11,000 interactions via chat
country. Last year alone, our Customer Support Centre
had 1.5 million connections with customers, and we are
pleased that 75 per cent of all calls were answered within
60 seconds.
WHAT OUR CUSTOMERS ARE SAYING
EXCEPTIONAL CUSTOMER EXPERIENCE
ACROSS ALL TOUCHPOINTS
“The service I have received from not only one, but
Canadians are more time-crunched than ever, which is why two of your staff has left me in awe. I used the chat
we continue to evolve our shopping experience. In such a feature and connected with George. He was friendly,
large country, it is important to offer a variety of options
that can be used to make shopping at IKEA even easier.
helpful, and didn’t provide me with an explanation
We want our customers to have a positive experience every to just ‘go away’. He had his co-worker Natasha
time, no matter which shopping option they choose. contact me to finalize and explain the next steps for
ordering. She touched base frequently to provide
The IKEA store will always be central to the shopping
me with updates… and went out of her way to
experience to ensure that customers can touch and feel our
products. As we look to make IKEA more accessible and ensure that I was a satisfied customer.”
convenient, we want to offer new and inspiring ways for - Sandra
customers to shop with us. New options – Click & Collect,
Pick-up and Order Points, the rollout of Collection Points,
continuous improvements in our eCommerce and “I would just like to say thank you for the excellent
customer-focused distribution channels – make shopping customer service and seamless process of ordering
online affordable for many more Canadians.
products from your online store. All of the parts
CUSTOMER-FACING CO-WORKERS included in each box were successfully accounted
for, and the delivery of the products ordered
In 2017, IKEA Canada continued to invest in developing our was excellent.”
co-workers and improving our services to meet and exceed
customer expectations. We know success relies on helpful, - Jacquie
friendly and knowledgeable co-workers who have the tools
and opportunities to take care of the customer.
“I wish to thank the IKEA staff responsible for
We increased the number of co-workers on the sales floor
looking after my concern. Customer service of this
to make sure customers have an experience that is friendly,
fast, easy and above all, seamless. In the coming year, nature is greatly appreciated and does not
we’ll continue to support this same customer experience go unnoticed.”
throughout our multichannel environment.
- Paul
18 19
SUSTAINABILITY ALL-IN FOR A CLEAN ENERGY FUTURE
IKEA Canada generates renewable energy equivalent to
SUSTAINABLE LIVING FOR THE MANY PEOPLE
IKEA Canada wants our product range to inspire a more
WORKING TOWARDS A CIRCULAR ECONOMY
IKEA recognizes the need to accelerate the transition to a
WE’RE BUILDING A SUSTAINABLE FUTURE approximately four times the energy we consume across sustainable life at home, and customers are on board. circular economy, which maximizes the value and usefulness
the country. The IKEA Group has committed to energy We continue to experience strong sales of products that enable of material in our society. The growth of today’s linear
IKEA is committed to taking a leading role in building a independence by 2020: to produce more renewable energy water savings, energy savings, waste reduction and sorting, economy requires ever-greater use of virgin raw materials
sustainable future. From the beginning, we have focused on than the total energy consumed in all of our operations and healthy living. In 2017, sales of these products increased and produces excessive waste. We see great opportunity in
resource efficiency. This keeps our costs low and passes on worldwide. IKEA Canada accomplished this milestone in 2015. by 7 per cent. the transition to a circular economy – to deepen relationships
low prices to our customers, creating a better everyday life for with our customers, add value throughout the useful life of our
the many people. In more recent years, we have committed to In January 2017, IKEA Canada announced the purchase of a ENABLING LOW CARBON MOBILITY products, and offer solutions for products when our customers
transforming our business to have a positive impact on people second wind farm in southern Alberta. The 88MW Wintering are finished with them.
and the natural world. Hills project, located about 130 km east of Calgary, has 55 In March 2017, IKEA switched on 10 new Level 3 DC fast
turbines that together generate enough equivalent electricity chargers for electric vehicles – two at each store in Ontario. We offer a free take-back and recycling service for household
to power 54 IKEA stores or 26,000 typical Canadian homes. In These charge points provide free rapid charging along batteries and lightbulbs, as well as a mattress removal and
2013, IKEA Canada purchased the 20-turbine 46MW Pincher 400-series highways to support virtually carbon-free intercity recycling service for a small fee with a new mattress delivery.
Creek wind farm, located about 215 km south of Calgary. travel. Funding for these 10 units came from the Ontario In many markets, we have held collection events for various
Ministry of Transportation as part of the Electric Vehicle products, with a promotional offer for customers who brought
Over the summer and fall of 2017, we began construction on Chargers Ontario grant program. These chargers are in in an item they were finished using or that had reached its
our Burlington and Ottawa stores to outfit them with rooftop addition to the two Level 2 electric vehicle chargers at each complete lifecycle.
solar panel installations, joining the Etobicoke, Vaughan and IKEA location across Canada.
North York stores, which have had rooftop solar installations IKEA Canada is also a founding partner and supporter of the
since 2010. Circular Economy Lab, a collaborative initiative to advance
Canada’s transition to a circular economy.20
CO-CREATING WITH SOCIAL ENTERPRISES STANDING WITH COMMUNITIES AND
CO-WORKERS IN NEED
IKEA sees business as a force for positive change, and social
enterprises use the power of business to address challenges When flooding isolated and damaged parts of Quebec and the
in our society. Ottawa Valley in May 2017, IKEA Canada supported our
co-workers, their families and the local communities.
With this philosophy, IKEA Canada is proud to have partnered Affected co-workers received three paid days to account for
with Setsuné Indigenous Fashion Incubator on the being unable to leave their homes, the need to repair their
co-creation of a limited-edition collection of textile products homes, or to support immediate family members who may
made from salvaged IKEA textile waste. The collection was have been affected. IKEA also contributed $10,000 to the
called ÅTERSTÄLLA, which in Swedish means to restore, heal Canadian Red Cross on behalf of our Ottawa, Montreal and
or redecorate. The material, which was destined to become Boucherville stores to support immediate relief efforts for
waste, was instead “upcycled” into 2,000 handmade products those in greatest need.
for preparing and storing food around a traditional Indigenous
kitchen. Working with salvaged IKEA textiles also represented As wildfires ravaged the interior of British Columbia in summer
the traditional philosophy of “let nothing go to waste.” 2017, IKEA Canada again offered support to our affected
The collection launched at IKEA Etobicoke in June 2017 and co-workers. We donated $10,000 to the Canadian Red Cross
was available while supplies lasted. on behalf of our two BC stores. IKEA will also support the
reforestation process later through our ongoing partnership
SUPPORTING CHILDHOOD DEVELOPMENT with Tree Canada. In 21 years, we’ve planted over 30,000 trees
and shrubs together across the country.
IKEA Canada supports childhood development in each of
the markets in which we operate. With one in five children
in Canada at risk of going to school on an empty stomach,
IKEA Canada partnered with the Breakfast Club of Canada
in November 2016. We committed to provide one school
breakfast for each breakfast sold at an IKEA restaurant
throughout that month.
IKEA co-workers also volunteered their time to pack breakfast
bags to be delivered to schools close to each IKEA Canada
unit. In addition, IKEA contributed cooking and eating products
to support breakfast programs across the country. In total,
IKEA Canada has contributed approximately $120,000 to
Breakfast Club of Canada in food, home furnishings and
financial contribution over the past year. We have committed
to continue this partnership for at least two more years.22 23
RENEWABLE ENERGY
EXPANSION FLAT PACK
Through our two wind farms
in Alberta and rooftop solar In 2017, we built IKEA Halifax, IKEA is known for our
installations, IKEA Canada designed as the most sustainable iconic “flat pack” method of
produces renewable energy IKEA store in Canada and a packaging, which dramatically
equivalent to more than four flagship for future developments. decreases the number of
times our energy consumption shipments required and the
across the country. associated emissions.
COTTON SOCIAL IMPACT IWITNESS GLOBAL
IKEA is proud of our 21 year
CITIZENS PROGRAM
All cotton in IKEA products
comes from more partnership with Tree Canada, Each year, IKEA sends co-workers
sustainable sources (through greening communities across the to visit programs the IKEA
the Better Cotton Initiative country. We also support childhood Foundation funds through Good
or equivalent standard). development through our partnership Cause Campaigns. Co-workers
with Breakfast Club of Canada, have visited UNICEF, Save the
making sure as many children as Children and UNHCR programs in
possible have access to a healthy Malawi, Kosovo, Jordan, and
morning meal. South Africa.
ELECTRIC MOBILITY SEAFOOD WASTE DIVERSIONS
All IKEA Canada stores feature All seafood sold at IKEA In stores, sorting and recycling
electric vehicle charging stations restaurants and Swedish Food programs at each location divert
to support the adoption of near- Markets is third-party certified 85 per cent of waste material
zero-emissions transportation. as responsibly sourced by the from landfill.
Marine Stewardship Council and
Aquaculture Stewardship Council.24 25
BECOMING MORE COLLECTION POINTS IMPROVING DISTRIBUTION TO BETTER
The journey began in Halifax when we announced the first
store in Atlantic Canada, which opened in late September 2017. REACH OUR CUSTOMERS
ACCESSIBLE
We are proud that IKEA Halifax was constructed to operate as IKEA Canada also made great strides in making the brand
the most sustainable IKEA store in Canada and will be the first more accessible to the many Canadians in all 10 provinces IKEA Canada is also making improvements to our logistics
to be LEED certified. We began construction on a new store in 2017, with the launch of new Collection Point locations. and distribution networks to better reach our customers.
TO THE MANY in Quebec City in June 2016 and we announced a store for
London, Ontario in October 2017. With one new store already
Successfully introduced in 2016, Collection Points allow
customers to buy products online and pick them up closer
We broke ground in 2017 on a new customer distribution
centre in Beauharnois, QC, which will replace the existing
CANADIANS
open and two coming soon, our plans to double the number to home for substantially less than the average cost of home Brossard Distribution Centre. We plan to open the Beauharnois
of stores in Canada are well on their way. delivery in the market. Owned and operated by third-party Customer Distribution Centre in late 2019. To improve the
service providers, 12 new Collection Points were introduced in shopping experience for customers in western Canada, IKEA
In Fiscal Year 2017, IKEA Canada continued our journey to PICK-UP AND ORDER POINTS 2017, bringing the total to 13 locations. will also open a new customer distribution centre in Richmond,
become the world’s leading multichannel home furnishing BC in spring 2018. Both the Beauharnois and Richmond
retailer. For IKEA Canada, this means creating a more Since December 2015, IKEA Canada has launched six Pick-up CLICK & COLLECT Customer Distribution Centres will further enable IKEA to have
convenient, enjoyable and affordable shopping experience and Order Point locations in southern Ontario and Quebec City. our products in the right location, closer to our customers.
for the many Canadians, no matter how or when they choose At one-tenth the size of a traditional IKEA store, the Pick-up Customers welcomed the rollout of Click & Collect service at all
to interact with IKEA. and Order Points give customers the option to pick up their IKEA Canada stores in 2017. Click & Collect is tailored to meet
online or store purchases closer to home. At these locations, the needs of time-crunched IKEA customers who want to take
customers can also access support services and computer advantage of the convenience of picking up their purchases
CANADIAN EXPANSION JOURNEY CONTINUES
stations to view the entire product range, with the help of IKEA without shopping in store.
In 2015, IKEA Canada announced our ambition to double in co-workers. Customers can also browse a small range of the
size by 2025 and expand from coast to coast. To achieve this most popular IKEA products, which are available for immediate
goal, IKEA Canada will open in new locations with existing takeaway. The success of the Pick-up and Order Points shows
formats and also introduce some new formats. that IKEA customers are excited to shop the brand in more
accessible ways.26 27
TACK! A MODERN AND HUMANISTIC WORKPLACE
Tack, or “thank Staying true to our strong culture and values, IKEA Canada wants to be seen as an
honest and trustworthy company. We want our workplace to be attractive, modern,
you” in Swedish, humanistic and inclusive.
is the IKEA With the ambition to be one of Canada’s top employers, we are focused on better
annual employee recognizing the realities of our valuable co-workers today. This means offering
flexibility to our co-workers to meet the demands of life outside IKEA, while
recognition understanding the needs of the business. In Fiscal Year 2017, we successfully
implemented four-week scheduling so our co-workers can better plan their lives and
initiative. This year, incorporate a better work-life balance.
IKEA Canada said To further support co-workers and position ourselves as a Great Place to Work, we will
Tack by contributing offer every co-worker a minimum of 12 hours or more of work each week before the
an extra $1,235 into end of Fiscal Year 2018. We continue to add more full-time opportunities in many of
our units so that co-workers see IKEA as a long-term career. These positive changes
every full-time – along with the implementation of a more competitive Group RRSP program for
co-workers and Total Rewards offering – will help us attract and retain future talent to
co-worker’s RRSP. support our growth.
A GREAT
PLACE TO RECRUITMENT AND
TALENT APPROACH
We truly believe every IKEA co-worker
is considered a talent and we work to
WORK
provide exceptional learning and career
Our values-based recruitment continues opportunities. One of the ways we do this
to attract high-potential co-workers and is through our Talent Week. This is a global
leaders to our organization. Last year week-long event that occurs simultaneously
IKEA is a place where down-to-earth, alone saw 71,221 applications for roles in all IKEA units and countries around the
hard-working individuals can thrive and at IKEA. world. Co-workers have the opportunity to
be successful. We create an environment connect with each other and explore all the
where co-workers can stretch and As we look to double the number of different ways to grow with IKEA.
develop but where we can also take care co-workers in the coming years, it is In 2017, over 45,000 co-workers
of them. It is our ambition to be seen imperative that we also foster talent participated globally. All Canadian
as a unique, meaningful and trusted within IKEA. Last year saw the rollout co-workers were invited to several events
company and employer. of programs that provide exceptional and activities designed to help them
learning and development opportunities, discover the many ways they can grow and
IKEA co-workers are our best including a high-potential program and a develop their careers at IKEA.
ambassadors and the key to developing deputy store manager program. Programs
our business and delivering results. They such as these are vital to support our In Fiscal Year 2017, 2,253 new co-workers
are instrumental in how the IKEA brand coast to coast expansion plans. joined IKEA Canada and we are now
is seen across the country in the overall a dedicated team of more than 6,300
customer experience, sales, after-sales co-workers nationwide across retail,
support and the overall store experience. properties and distribution services.28 29
“I’ve had five different job titles,
earned a Bachelor in Design,
started my professional career,
gained an amazing mentor,
BY THE NUMBERS: took part on countless projects
and initiatives, planted many
trees, received co-worker of
the month, was one of Santa’s
We have 6,300 active co-workers elves, drove through the Rockies,
had a picnic in Peggy’s Cove
and watched a completely new
53 per cent of IKEA managers are female store come to life. All of this
happened in 7 years, thanks
to IKEA”
Our oldest co-worker is 79 years old
- Chanel
Graphics co-worker,
IKEA Vaughan
Our longest-serving co-worker has worked 37 years
IKEA received 71,221 applications
We hired 2,253 new co-workers
“Each morning I am thankful to
wake up and face the workday
CANADA’S GREENEST EMPLOYER smiling. I know that I am heading
For the ninth consecutive year, IKEA Canada has been named one of to a place of inspiration, forward
Canada’s Greenest Employers by Mediacorp Canada Inc. We are committed thinking and positive change. A
to having a positive effect on people and the planet and our more than place where no idea is wrong and
6,300 co-workers make sustainability a part of their everyday work. the possibilities for learning and
As a company, we have made strong commitments to be a leader for a
growth are endless. Working at
sustainable future. We also want our co-workers to be proud to work for a
company that is committed to tackling social and environmental challenges. IKEA means that I get to be me
while teaming alongside a group
FORBES BEST EMPLOYER of supportive, passionate and
unique individuals.”
In 2017, we were delighted to be named one of the Best Employers in
Canada by Forbes Magazine.
- Karina
Sales Team Leader,
IKEA Etobicoke30 31
CHILDREN’S IKEA
IKEA puts a special focus on children’s products, which must
meet the highest standards of quality and safety worldwide.
Co-workers spend time each year learning about children’s
developmental needs, safety and health. Our Child Safety First
training programs teach them about IKEA products that are
designed for children to learn and discover.
IKEA thoroughly tests each part and designs products through
the eyes of a child. Then, if products are used in a different way
than intended, they are still safe and secure.
We test IKEA children’s products to strict national and
international safety standards at our own third-party-accredited
test laboratory in Älmhult, Sweden. We also conduct safety
checks of our products at independent, accredited test
laboratories and institutes around the world.
From continued product innovation to the high standards we
set for ourselves, we continue to look for ways to set a leading
example within the home furnishings industry.
SAFER LIFE AT HOME
We all want our homes to be a safe place. When we work
together, we can reduce the risk of accidents.
Safety is a top priority at IKEA and we have taken a leading
role in raising awareness of safety hazards in Canadian homes.
These are some of the bold moves IKEA Canada has taken:
• We were the first Canadian retailer to only sell
cordless blinds.
• We are raising awareness about the hazards of furniture
tip-over in Canadian homes.
• We now only carry chests of drawers that comply with the
voluntary ASTM standards for stability.
• We partner with Canada’s leading national charitable
organization, Parachute, who is dedicated to preventing
Secure it!
injuries and saving lives.32
A LOOK AHEAD
TO 2018
MAKE ROOM FOR LIFE Our job is to side with the many Canadians who are increasingly
time-starved, commuting and working longer hours than ever
The world is changing. Life is changing. Home is changing. before, and in record levels of debt. In a world filled with
Urbanization and technology continue to change our lives uncertainty, expectations, and everyday pressures, we want to
everywhere. People are moving from the country to cities be a force for good to show Canadians what is
like never before. possible – in their homes and in the world. The Beautiful
Possibilities positioning was introduced in Fiscal Year 2018 and
This means new living conditions for the many people, and will be central to how we communicate with Canadians and how
breaking conventions around the traditional living room, which we invite them to participate with our brand.
allows us to redefine this space. For many it’s now a space
to meet with friends and family, celebrate with good food and A GREAT PLACE TO WORK
conversation, play with children, and renew physically
and mindfully. The possibilities are endless! At IKEA, we wish to create a unique, meaningful and trusted
place to work; a place to have a career. One of the many ways
To support this change, our stores have remodeled their living IKEA is caring of our co-workers is through implementing
room showrooms to inspire customers with affordable and a new Employment Standards Policy. We will continue to
relevant home furnishing solutions to meet the unique needs commit to our co-workers through providing guaranteed hours,
of their living room space. great rewards and benefits and ahead-of-time schedules, so all
co-workers can plan their life in advance.
BEAUTIFUL POSSIBILITIES
BECOMING MORE ACCESSIBLE
In Fiscal Year 2018, IKEA Canada will finalize our Retail
Direction for the next 10 years. At IKEA, we are clear about our In Fiscal Year 2018, IKEA continues to move ahead with our
vision to create a better everyday life for the many people. ambition to double the number of stores from 12 to 24 and
This vision is central to our Retail Direction and it is anchored in expand from coast to coast. We recently announced a new
our inclusive and optimistic point of view on the world. store in London, Ontario and construction is underway on IKEA
Quebec City, which will open in summer 2018. Additionally,
a new Customer Distribution Centre in Richmond, BC will
further enable IKEA to have products closer to our customers,
when it opens in spring 2018.34 35
IKEA IN CANADA
PICK-UP & ORDER POINTS
13 WINDSOR, ON 16 ST. CATHARINES, ON
14 LONDON, ON 22 WHITBY, ON
15 KITCHENER, ON 27 QUEBEC CITY, QC
COLLECTION POINTS
01 NANAIMO, BC 29 BATHURST, NB
02 VICTORIA, BC 30 SAINT JOHN, NB
05 KELOWNA, BC 31 MONCTON, NB
10 SASKATOON, SK 32 CHARLOTTETOWN, PE 06 32 35
11 REGINA, SK 33 NEW GLASGOW, NS
29
28 FREDERICTON, NB 34 SYDNEY, NS 34
03 07
35 ST. JOHN’S, NL
10 27 27
04 31
IKEA STORES
26
01 33
08 12 24
03 COQUITLAM, BC 18 BURLINGTON, ON
02
04 RICHMOND, BC 21 ETOBICOKE, ON 23 36
28
06 EDMONTON, AB 23 OTTAWA, ON
04
37 25 30
07 CALGARY, AB 24 MONTREAL, QC 05 09 11
12 WINNIPEG, MB 26 BOUCHERVILLE, QC 19 20
22
17 NORTH YORK, ON 36 HALIFAX, NS 17
18
19 VAUGHAN, ON 27 QUEBEC CITY, QC (SUMMER 2018)
15
14 LONDON, ON (FALL 2019)
13 21
WINDFARM DISTRIBUTION CENTRE
14 16
08 DRUMHELLER, AB 20 MISSISSAUGA, ON 04 RICHMOND, BC (SPRING 2018)
14
09 PINCHER CREEK, AB 25 BROSSARD, QC 37 BEAUHARNOIS, QC (FALL 2019)36 37
MEET OUR MEET OUR
MANAGEMENT TEAM STORE MANAGERS
08 11
06
13
ALAIN CLOUTIER ANNIKA LENOIR BRIGITTE BABIKIAN ISABELLE AUCLAIR
09 Montreal Store Manager Quebec City Store Manager eCommerce Manager Boucherville Store Manager
02
05
10
14
IVANA COLATOSTI JANET MCGOWAN JENNIFER ALLEN JULIE BELANGER
Etobicoke Store Manager North York Store Manager Winnipeg Store Manager Customer Support Centre Manager
01 12
03 07
04
LENA WIRMOLA RANDY GATT ROBINDER MAKKAR SANDY EVINOU
Burlington Store Manager Vaughan Store Manager Edmonton Store Manager Calgary Store Manager
IKEA CANADA MANAGEMENT TEAM
01 Lauren MacDonald 04 Stephen Bobko 07 Liz Wilson 10 Tanya Bevington 13 Geoffrey Macdonald
Marketing Manager HR Manager Deputy Retail Manager Communications Manager Deputy Chief Financial Officer
02 Niclas Karlsson-Järnkrok 05 Laura Barbisan 08 Bruno Dumas 11 Brendan Seale 14 Bilkis Zachariah
Deputy Retail Manager Sales Manager Sales Manager Sustainability Manager Chief Financial Officer
03 Kathy Davey 06 Gerard Bos 09 Andreas Grill 12 Marsha Smith
Communication & Customer Experience Manager Logistics Manager President STEVEN FOSTER SUE COULET XIAO CHEN ZULFIYA NURGALIEVA
Interior Design Manager Coquitlam Store Manager Halifax Store Manager Richmond Store Manager Ottawa Store Manager38 39
ABOUT IKEA
CANADA
IKEA Group is a leading home furnishing retailer
with 357 stores in more than 29 countries
worldwide, which are visited by 817 million people
every year. IKEA Canada has 13 stores, an
eCommerce virtual store, six Pick-up and order
Points and 13 Collection Points. The company also
announced plans to open new stores in Quebec
City and London, Ontario. Last year, IKEA Canada
welcomed 28 million visitors to its stores and 95
million visitors to the IKEA.ca website. Founded
in 1943, IKEA’s business philosophy is to offer
a wide range of products of good design and
function at prices so low, the majority of people
can afford them. For more information on IKEA
Canada, please visit: www.IKEA.ca.You can also read
