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No leader is perfect. The best
ones don’t try to be—they
concentrate on honing their
                                     In Praise of the
strengths and find others who
can make up for their
                                     Incomplete Leader
limitations.
                                     by Deborah Ancona, Thomas W. Malone,
                                     Wanda J. Orlikowski, and Peter M. Senge

                                     Included with this full-text Harvard Business Review article:

                                   1 Article Summary
                                     The Idea in Brief—the core idea
                                     The Idea in Practice—putting the idea to work

                                   2 In Praise of the Incomplete Leader

                                 10 Further Reading
                                     A list of related materials, with annotations to guide further
                                     exploration of the article’s ideas and applications

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In Praise of the Incomplete Leader

                                                                                        The Idea in Brief                                The Idea in Practice
                                                                                        Have you ever feigned confidence to              Incomplete leaders find people throughout their company who can complement their
                                                                                        superiors or reports? Hidden the fact you        strengths and offset their weaknesses. To do this, understand the four leadership capabilities
                                                                                        were confused by the latest business results     organizations need. Then diagnose your strength in each:
                                                                                        or blindsided by a competitor’s move? If so,
                                                                                        you’ve bought into the myth of the com-
                                                                                        plete leader: the flawless being at the top      Capability     What it means              Example                         Look for help in this
                                                                                                                                                                                                                   capability if you...
                                                                                        who’s got it all figured out.
                                                                                                                                         Sensemaking    Constantly under-          A CEO asks, “How will new       • Feel strongly that you’re
                                                                                        It’s an alluring myth. But in today’s world of                  standing changes in the    technologies reshape              always right.
                                                                                        increasingly complex problems, no human                         business environment       our industry?”“How              • Frequently get blindsided
                                                                                                                                                        and interpreting their     does globalization of             by changes in your
                                                                                        being can meet this standard. Leaders who
                                                                                                                                                        ramifications for your      labor markets affect our           company or industry.
                                                                                        try only exhaust themselves, endangering                        industry and company       recruitment strategy?”          • Feel resentful when
                                                                                        their organizations.                                                                                                         things change.

                                                                                        Ancona and her coauthors suggest a better        Relating       Building trusting          Former Southwest Airlines   • Blame others for failed
                                                                                                                                                        relationships, balancing   CEO Herb Kelleher excels      projects.
                                                                                        way to lead: Accept that you’re human, with
                                                                                                                                                        advocacy (explaining       at building trusting        • Feel others are constantly
                                                                                        strengths and weaknesses. Understand                            your viewpoints) with      relationships. He wasn’t      letting you down or that
                                                                                        the four leadership capabilities all organi-                    inquiry (listening to      afraid to tell employees he   they can’t be trusted.
                                                                                        zations need:                                                   understand others’         loved them, and reinforced  • Frequently experience
                                                                                                                                                        viewpoints), and           those emotional bonds with    unpleasant, frustrating,
                                                                                        • Sensemaking—interpreting develop-                             cultivating networks of    equitable compensation and or argumentative
                                                                                          ments in the business environment                             supportive confidants       profit sharing.                interactions with others.
                                                                                                                                         Visioning      Creating credible and      eBay founder Pierre Omidyar     • Often wonder, “Why are
                                                                                        • Relating—building trusting relationships                      compelling images          envisioned a new way of           we doing this?” or “Does it
                                                                                                                                                        of a desired future        doing large-scale retailing:      really matter?”
                                                                                        • Visioning—communicating a compelling
                                                                                                                                                        that people in the         an online community where       • Can’t remember the last
                                                                                          image of the future                                           organization want to       users took responsibility for     time you felt excited
                                                                                                                                                        create together            what happened and had             about your work.
COPYRIGHT © 2008 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED.

                                                                                        • Inventing—coming up with new ways of                                                     equal access to information.    • Feel you’re lacking sense
                                                                                          doing things                                                                                                               of larger purpose.

                                                                                        Then find and work with others who can           Inventing      Creating new ways of       eBay CEO Meg Whitman            • Have difficulty relating
                                                                                        provide the capabilities you’re missing.                        approaching tasks or       helped bring Omidyar’s            the company’s vision to
                                                                                                                                                        overcoming seemingly       vision of online retailing to     what you’re doing today.
                                                                                        Take this approach, and you promote lead-                       insurmountable             life by inventing ways to       • Notice gaps between
                                                                                                                                                        problems to turn visions   deal with security, vendor        your firm’s aspirations
                                                                                        ership throughout your organization,                            into reality               reliability, and product          and the way work is
                                                                                        unleashing the expertise, vision, and new                                                  diversification.                   organized.
                                                                                        ideas your company needs to excel.                                                                                         • Find that things tend
                                                                                                                                                                                                                     to revert to business as
                                                                                                                                                                                                                     usual.

                                                                                                                                                                                                                                                page 1
                                                                                                         Purchased by: MARGARET HEFFERNAN MARGARET_HEFFERNAN@HOTMAIL.COM on December 13, 2013
No leader is perfect. The best ones don’t try to be—they concentrate on
                                                                                                                        honing their strengths and find others who can make up for their
                                                                                                                        limitations.

                                                                                                                        In Praise of the
                                                                                                                        Incomplete Leader
                                                                                                                        by Deborah Ancona, Thomas W. Malone,
                                                                                                                        Wanda J. Orlikowski, and Peter M. Senge

                                                                                                                        We’ve come to expect a lot of our leaders. Top        Corporations have been becoming less
                                                                                                                        executives, the thinking goes, should have the     hierarchical and more collaborative for de-
                                                                                                                        intellectual capacity to make sense of unfath-     cades, of course, as globalization and the
COPYRIGHT © 2007 HARVARD BUSINESS SCHOOL PUBLISHING CORPORATION. ALL RIGHTS RESERVED.

                                                                                                                        omably complex issues, the imaginative powers      growing importance of knowledge work
                                                                                                                        to paint a vision of the future that generates     have required that responsibility and initia-
                                                                                                                        everyone’s enthusiasm, the operational know-       tive be distributed more widely. Moreover, it
                                                                                                                        how to translate strategy into concrete plans,     is now possible for large groups of people to
                                                                                                                        and the interpersonal skills to foster commit-     coordinate their actions, not just by bringing
                                                                                                                        ment to undertakings that could cost people’s      lots of information to a few centralized
                                                                                                                        jobs should they fail. Unfortunately, no single    places but also by bringing lots of informa-
                                                                                                                        person can possibly live up to those standards.    tion to lots of places through ever-growing
                                                                                                                          It’s time to end the myth of the complete        networks within and beyond the firm. The
                                                                                                                        leader: the flawless person at the top who’s        sheer complexity and ambiguity of problems
                                                                                                                        got it all figured out. In fact, the sooner lead-   is humbling. More and more decisions are
                                                                                                                        ers stop trying to be all things to all people,    made in the context of global markets and
                                                                                                                        the better off their organizations will be. In     rapidly—sometimes radically—changing fi-
                                                                                                                        today’s world, the executive’s job is no longer    nancial, social, political, technological, and
                                                                                                                        to command and control but to cultivate and        environmental forces. Stakeholders such as
                                                                                                                        coordinate the actions of others at all levels     activists, regulators, and employees all have
                                                                                                                        of the organization. Only when leaders come        claims on organizations.
                                                                                                                        to see themselves as incomplete—as having             No one person could possibly stay on top of
                                                                                                                        both strengths and weaknesses—will they be         everything. But the myth of the complete
                                                                                                                        able to make up for their missing skills by        leader (and the attendant fear of appearing
                                                                                                                        relying on others.                                 incompetent) makes many executives try to do

                                                                                        harvard business review • february 2007                                                                                   page 2
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In Praise of the Incomplete Leader

                                          just that, exhausting themselves and damag-         to diagnose their strengths and weaknesses
                                          ing their organizations in the process. The         and find ways to balance their skill sets.
                                          incomplete leader, by contrast, knows when
                                          to let go: when to let those who know the           Sensemaking
                                          local market do the advertising plan or when        The term “sensemaking” was coined by orga-
                                          to let the engineering team run with its idea       nizational psychologist Karl Weick, and it
                                          of what the customer needs. The incomplete          means just what it sounds like: making sense
                                          leader also knows that leadership exists            of the world around us. Leaders are constantly
                                          throughout the organizational hierarchy—            trying to understand the contexts they are op-
                                          wherever expertise, vision, new ideas, and          erating in. How will new technologies reshape
                                          commitment are found.                               the industry? How will changing cultural ex-
                                             We’ve worked with hundreds of people             pectations shift the role of business in society?
                                          who have struggled under the weight of the          How does the globalization of labor markets
                                          myth of the complete leader. Over the past six      affect recruitment and expansion plans?
                                          years, our work at the MIT Leadership Center           Weick likened the process of sensemaking
                                          has included studying leadership in many            to cartography. What we map depends on
                                          organizations and teaching the topic to se-         where we look, what factors we choose to
                                          nior executives, middle managers, and MBA           focus on, and what aspects of the terrain we
                                          students. In our practice-based programs, we        decide to represent. Since these choices will
                                          have analyzed numerous accounts of organi-          shape the kind of map we produce, there is no
                                          zational change and watched leaders struggle        perfect map of a terrain. Therefore, making
                                          to meld top-down strategic initiatives with vi-     sense is more than an act of analysis; it’s an
                                          brant ideas from the rest of the organization.      act of creativity. (See the exhibit “Engage in
                                             All this work has led us to develop a model      Sensemaking.”)
                                          of distributed leadership. This framework,             The key for leaders is to determine what
                                          which synthesizes our own research with ideas       would be a useful map given their particular
                                          from other leadership scholars, views leader-       goals and then to draw one that adequately
                                          ship as a set of four capabilities: sensemaking     represents the situation the organization is
                                          (understanding the context in which a com-          facing at that moment. Executives who are
                                          pany and its people operate), relating (building    strong in this capability know how to quickly
                                          relationships within and across organizations),     capture the complexities of their environ-
Deborah Ancona is the Seley Distin-       visioning (creating a compelling picture of the     ment and explain them to others in simple
guished Professor of Management at        future), and inventing (developing new ways to      terms. This helps ensure that everyone is
the MIT Sloan School of Management        achieve the vision).                                working from the same map, which makes it
and the faculty director of the MIT          While somewhat simplified, these capabili-        far easier to discuss and plan for the journey
Leadership Center in Cambridge,           ties span the intellectual and interpersonal,       ahead. Leaders need to have the courage to
Massachusetts. She is also the coau-      the rational and intuitive, and the conceptual      present a map that highlights features they
thor (with Henrik Bresman) of X-Teams:    and creative capacities required in today’s busi-   believe to be critical, even if their map doesn’t
How to Build Teams that Lead, Innovate,   ness environment. Rarely, if ever, will someone     conform to the dominant perspective.
and Succeed, forthcoming from             be equally skilled in all four domains. Thus,          When John Reed was CEO of Citibank, the
Harvard Business School Press in June     incomplete leaders differ from incompetent          company found itself in a real estate crisis. At
2007. Thomas W. Malone is the             leaders in that they understand what they’re        the time, common wisdom said that Citibank
Patrick J. McGovern Professor of Man-     good at and what they’re not and have good          would need to take a $2 billion write-off, but
agement at the MIT Sloan School and       judgment about how they can work with               Reed wasn’t sure. He wanted a better under-
the director of the MIT Center for        others to build on their strengths and offset       standing of the situation, so to map the prob-
Collective Intelligence. Wanda J.         their limitations.                                  lem, he met with federal regulators as well as
Orlikowski is the Eaton-Peabody              Sometimes, leaders need to further develop       his managers, the board, potential investors,
Professor of Communication Science        the capabilities they are weakest in. The exhib-    economists, and real estate experts. He kept
and a professor of information technol-   its throughout this article provide some sug-       asking, “What am I missing here?” After those
ogies and organization studies at the     gestions for when and how to do that. Other         meetings, he had a much stronger grasp of the
MIT Sloan School. Peter M. Senge is the   times, however, it’s more important for leaders     problem, and he recalibrated the write-off to
founding chairperson of the Society       to find and work with others to compensate for       $5 billion—which turned out to be a far more
for Organizational Learning and a se-     their weaknesses. Teams and organizations—          accurate estimate. Later, three quarters into
nior lecturer at the MIT Sloan School.    not just individuals—can use this framework         the bank’s eight-quarter program to deal with

harvard business review • february 2007                                                                                                 page 3
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In Praise of the Incomplete Leader

                                the crisis, Reed realized that progress had           a redesign of the ceiling that made it more
                                stopped. He began talking to other CEOs               aesthetically pleasing and able to display
                                known for their change management skills.             important information for patients.
                                This informal benchmarking process led him
                                to devise an organizational redesign.                 Relating
                                   Throughout the crisis, real estate valuations,     Many executives who attempt to foster trust,
                                investors’ requirements, board demands,               optimism, and consensus often reap anger,
                                and management team expectations were all             cynicism, and conflict instead. That’s because
                                changing and constantly needed to be re-              they have difficulty relating to others, espe-
                                assessed. Good leaders understand that sense-         cially those who don’t make sense of the world
                                making is a continuous process; they let the          the way they do. Traditional images of leader-
                                map emerge from a melding of observations,            ship didn’t assign much value to relating.
                                data, experiences, conversations, and analyses.       Flawless leaders shouldn’t need to seek coun-
                                In healthy organizations, this sort of sensemak-      sel from anyone outside their tight inner
                                ing goes on all the time. People have ongoing         circle, the thinking went, and they were
                                dialogues about their interpretations of mar-         expected to issue edicts rather than connect
                                kets and organizational realities.                    on an emotional level. Times have changed,
                                   At IDEO, a product design firm, sensemak-           of course, and in this era of networks, being
                                ing is step one for all design teams. According       able to build trusting relationships is a re-
                                to founder David Kelley, team members must            quirement of effective leadership.
                                act as anthropologists studying an alien cul-            Three key ways to do this are inquiring, advo-
                                ture to understand the potential product              cating, and connecting. The concepts of inquir-
                                from all points of view. When brainstorming a         ing and advocating stem from the work of
                                new design, IDEO’s teams consider multiple            organizational development specialists Chris
                                perspectives—that is, they build multiple             Argyris and Don Schon. Inquiring means lis-
                                maps to inform their creative process. One            tening with the intention of genuinely under-
                                IDEO team was charged with creating a new             standing the thoughts and feelings of the
                                design for an emergency room. To better un-           speaker. Here, the listener suspends judgment
                                derstand the experience of a key stakeholder—         and tries to comprehend how and why the
                                the patient—team members attached a                   speaker has moved from the data of his or
                                camera to a patient’s head and captured his           her experiences to particular interpretations
                                experience in the ER. The result: nearly ten          and conclusions.
                                full hours of film of the ceiling. The sense-             Advocating, as the term implies, means ex-
                                making provoked by this perspective led to            plaining one’s own point of view. It is the flip
                                                                                      side of inquiring, and it’s how leaders make
                                                                                      clear to others how they reached their inter-
                                                                                      pretations and conclusions. Good leaders
                                Engage in Sensemaking                                 distinguish their observations from their
                                   1. Get data from multiple sources: customers,      opinions and judgments and explain their
                                suppliers, employees, competitors, other depart-      reasoning without aggression or defensive-
                                ments, and investors.                                 ness. People with strong relating skills are
                                   2. Involve others in your sensemaking. Say         typically those who’ve found a healthy balance
                                what you think you are seeing, and check with         between inquiring and advocating: They ac-
                                people who have different perspectives from           tively try to understand others’ views but are
                                yours.                                                able to stand up for their own. (See the exhibit
                                   3. Use early observations to shape small experi-   “Build Relationships.”)
                                ments in order to test your conclusions. Look for        We’ve seen countless relationships under-
                                new ways to articulate alternatives and better        mined because people disproportionately
                                ways to understand options.                           emphasized advocating over inquiring. Even
                                   4. Do not simply apply existing frameworks but     though managers pay lip service to the impor-
                                instead be open to new possibilities. Try not to      tance of mutual understanding and shared
                                describe the world in stereotypical ways, such as     commitment to a course of action, often their
                                good guys and bad guys, victims and oppressors,       real focus is on winning the argument rather
                                or marketers and engineers.                           than strengthening the connection. Worse, in

harvard business review • february 2007                                                                                         page 4
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In Praise of the Incomplete Leader

                                many organizations, the imbalance goes so far        Although they don’t always reach consensus,
                                that having one’s point of view prevail is what      they are able to settle on a course of action.
                                is understood as leadership.                         Since this new form of leadership was intro-
                                   Effective relating does not mean avoiding         duced, TG has thrived: The company’s profits
                                interpersonal conflict altogether. Argyris and        have doubled, and employee satisfaction
                                Schon found that “maintaining a smooth sur-          levels have improved. What’s more, TG’s lead-
                                face” of conviviality and apparent agreement is      ership structure has served as a model for
                                one of the most common defensive routines            cooperation throughout the organization as
                                that limits team effectiveness. Balancing in-        well as in the firm’s relations with its clients.
                                quiring and advocating is ultimately about             The third aspect of relating, connecting,
                                showing respect, challenging opinions, asking        involves cultivating a network of confidants
                                tough questions, and taking a stand.                 who can help a leader accomplish a wide
                                   Consider Twynstra Gudde (TG), one of the          range of goals. Leaders who are strong in this
                                largest independent consulting companies in          capability have many people they can turn to
                                the Netherlands. A few years ago, it replaced        who can help them think through difficult
                                the role of CEO with a team of four managing         problems or support them in their initiatives.
                                directors who share leadership responsibili-         They understand that the time spent building
                                ties. Given this unique structure, it’s vital that   and maintaining these connections is time
                                these directors effectively relate to one an-        spent investing in their leadership skills.
                                other. They’ve adopted simple rules, such as a       Because no one person can possibly have all
                                requirement that each leader give his opinion        the answers, or indeed, know all the right
                                on every issue, majority-rules voting, and veto      questions to ask, it’s crucial that leaders be
                                power for each director.                             able to tap into a network of people who can
                                   Clearly, for TG’s senior team model to            fill in the gaps.
                                work, members must be skilled at engaging in
                                dialogue together. They continually practice         Visioning
                                both inquiring and advocating, and because           Sensemaking and relating can be called the
                                each director can veto a decision, each must         enabling capabilities of leadership. They
                                thoroughly explain his reasoning to convince         help set the conditions that motivate and
                                the others’ that his perspective has merit. It’s     sustain change. The next two leadership
                                not easy to reach this level of mutual respect       capabilities—what we call “visioning” and
                                and trust, but over time, the team members’          inventing—are creative and action oriented:
                                willingness to create honest connections             They produce the focus and energy needed to
                                with one another has paid off handsomely.            make change happen.
                                                                                       Visioning involves creating compelling
                                                                                     images of the future. While sensemaking
                                                                                     charts a map of what is, visioning produces a
                                Build Relationships                                  map of what could be and, more important,
                                   1. Spend time trying to understand others’        what a leader wants the future to be. It consists
                                perspectives, listening with an open mind and        of far more than pinning a vision statement to
                                without judgment.                                    the wall. Indeed, a shared vision is not a static
                                   2. Encourage others to voice their opinions.      thing—it’s an ongoing process. Like sensemak-
                                What do they care about? How do they interpret       ing, visioning is dynamic and collaborative, a
                                what’s going on? Why?                                process of articulating what the members of
                                   3. Before expressing your ideas, try to antici-   an organization want to create together.
                                pate how others will react to them and how you         Fundamentally, visioning gives people a
                                might best explain them.                             sense of meaning in their work. Leaders who
                                   4. When expressing your ideas, don’t just give    are skilled in this capability are able to get
                                a bottom line; explain your reasoning process.       people excited about their view of the future
                                   5. Assess the strengths of your current connec-   while inviting others to help crystallize that
                                tions: How well do you relate to others when         image. (See the exhibit “Create a Vision.”) If
                                receiving advice? When giving advice? When           they realize other people aren’t joining in or
                                thinking through difficult problems? When             buying into the vision, they don’t just turn up
                                asking for help?                                     the volume; they engage in a dialogue about

harvard business review • february 2007                                                                                        page 5
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In Praise of the Incomplete Leader

                                the reality they hope to produce. They use               Western Cape and facilitated by a white Cana-
                                stories and metaphors to paint a vivid picture           dian from Royal Dutch Shell would be able to
                                of what the vision will accomplish, even if              bring about any sort of change. But they, to-
                                they don’t have a comprehensive plan for get-            gether with members of the African National
                                ting there. They know that if the vision is              Congress (ANC), the radical Pan Africanist
                                credible and compelling enough, others will              Congress (PAC), and the white business com-
                                generate ideas to advance it.                            munity, were charged with forging a new path
                                   In South Africa in the early 1990s, a joke was        for South Africa.
                                making the rounds: Given the country’s daunt-               When the team members first met, they
                                ing challenges, people had two options, one              focused on collective sensemaking. Their
                                practical and the other miraculous. The practi-          discussions then evolved into a yearlong vi-
                                cal option was for everyone to pray for a band           sioning process. In his book, Solving Tough
                                of angels to come down from heaven and fix                Problems, Adam Kahane, the facilitator, says
                                things. The miraculous option was for people             the group started by telling stories of “left-
                                to talk with one another until they could find a          wing revolution, right-wing revolts, and free
                                way forward. In F.W. de Klerk’s famous speech            market utopias.” Eventually, the leadership
                                in 1990—his first after assuming leadership—              team drafted a set of scenarios that described
                                he called for a nonracist South Africa and               the many paths toward disaster and the one
                                suggested that negotiation was the only way              toward sustainable development.
                                to achieve a peaceful transition. That speech               They used metaphors and clear imagery to
                                sparked a set of changes that led to Nelson              convey the various paths in language that
                                Mandela’s release from Robben Island prison              was easy to understand. One negative sce-
                                and the return to the country of previously              nario, for instance, was dubbed “Ostrich”:
                                banned political leaders.                                A nonrepresentative white government sticks
                                   Few of South Africa’s leaders agreed on               its head in the sand, trying to avoid a negoti-
                                much of anything regarding the country’s                 ated settlement with the black majority. An-
                                future. It seemed like a long shot, at best, that        other negative scenario was labeled “Icarus”:
                                a scenario-planning process convened by a                A constitutionally unconstrained black gov-
                                black professor from the University of the               ernment comes to power with noble inten-
                                                                                         tions and embarks on a huge, unsustainable
                                                                                         public-spending spree that crashes the econ-
                                                                                         omy. This scenario contradicted the popular
                                Create a Vision                                          belief that the country was rich and could
                                    1. Practice creating a vision in many arenas,        simply redistribute wealth from whites to
                                including your work life, your home life, and in         blacks. The Icarus scenario set the stage for
                                community groups. Ask yourself, “What do I want          a fundamental (and controversial) shift in
                                to create?”                                              economic thinking in the ANC and other
                                    2. Develop a vision about something that in-         left-wing parties—a shift that led the ANC
                                spires you. Your enthusiasm will motivate you            government to “strict and consistent fiscal
                                and others. Listen to what they find exciting and         discipline,” according to Kahane.
                                important.                                                  The group’s one positive scenario involved
                                    3. Expect that not all people will share your        the government adopting a set of sustainable
                                passion. Be prepared to explain why people should        policies that would put the country on a path
                                care about your vision and what can be achieved          of inclusive growth to successfully rebuild
                                through it. If people don’t get it, don’t just turn up   the economy and establish democracy. This
                                the volume. Try to construct a shared vision.            option was called “Flamingo,” invoking the
                                    4. Don’t worry if you don’t know how to accom-       image of a flock of beautiful birds all taking
                                plish the vision. If it is compelling and credible,      flight together.
                                other people will discover all sorts of ways to make        This process of visioning unearthed an
                                it real—ways you never could have imagined on            extraordinary collective sense of possibility
                                your own.                                                in South Africa. Instead of talking about what
                                    5. Use images, metaphors, and stories to             other people should do to advance some
                                convey complex situations that will enable others        agenda, the leaders spoke about what they
                                to act.                                                  could do to create a better future for every-

harvard business review • february 2007                                                                                          page 6
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In Praise of the Incomplete Leader

                                one. They didn’t have an exact implementa-           moves a business from the abstract world of
                                tion plan at the ready, but by creating a credible   ideas to the concrete world of implementa-
                                vision, they paved the way for others to join        tion. In fact, inventing is similar to execution,
                                in and help make their vision a reality.             but the label “inventing” emphasizes that this
                                   Leaders who excel in visioning walk the           process often requires creativity to help peo-
                                walk; they work to embody the core values and        ple figure out new ways of working together.
                                ideas contained in the vision. Darcy Winslow,           To realize a new vision, people usually can’t
                                Nike’s global director for women’s footwear,         keep doing the same things they’ve been do-
                                is a good example. A 14-year veteran at Nike,        ing. They need to conceive, design, and put
                                Winslow previously held the position of gen-         into practice new ways of interacting and orga-
                                eral manager of sustainable business opportu-        nizing. Some of the most famous examples
                                nities at the shoe and apparel giant. Her work       of large-scale organizational innovation come
                                in that role reflected her own core values, in-       from the automotive industry: Henry Ford’s
                                cluding her passion for the environment. “We         conception of the assembly-line factory and
                                had come to see that our customers’ health           Toyota’s famed integrated production system.
                                and our own ability to compete were insepara-           More recently, Pierre Omidyar, the founder
                                ble from the health of the environment,”             of eBay, invented through his company a
                                she says. So she initiated the concept of eco-       new way of doing large-scale retailing. His
                                logically intelligent product design. Winslow’s      vision was of an online community where
                                team worked at determining the chemical              users would take responsibility for what hap-
                                composition and environmental effects of             pened. In a 2001 BusinessWeek Online inter-
                                every material and process Nike used. They           view, Omidyar explained, “I had the idea that
                                visited factories in China and collected samples     I wanted to create an efficient market and a
                                of rubber, leather, nylon, polyester, and foams      level playing field where everyone had equal
                                to determine their chemical makeup. This             access to information. I wanted to give the
                                led Winslow and her team to develop a list of        power of the market back to individuals, not
                                “positive” materials—those that weren’t harm-        just large corporations. That was the driving
                                ful to the environment—that they hoped to            motivation for creating eBay at the start.”
                                use in more Nike products. “Environmental               Consequently, eBay outsources most of the
                                sustainability” was no longer just an abstract       functions of traditional retailing—purchasing,
                                term on a vision statement; the team now felt        order fulfillment, and customer service, for
                                a mandate to realize the vision.                     example—to independent sellers worldwide.
                                                                                     The company estimates that more than
                                Inventing                                            430,000 people make their primary living
                                Even the most compelling vision will lose            from selling wares on eBay. If those individu-
                                its power if it floats, unconnected, above the        als were all employees of eBay, it would be
                                everyday reality of organizational life. To          the second largest private employer in the
                                transform a vision of the future into a present-     United States after Wal-Mart.
                                day reality, leaders need to devise processes           The people who work through eBay are
                                that will give it life. This inventing is what       essentially independent store owners, and, as
                                                                                     such, they have a huge amount of autonomy
                                                                                     in how they do their work. They decide what
                                                                                     to sell, when to sell it, how to price, and how
                                Cultivate Inventiveness                              to advertise. Coupled with this individual
                                  1. Don’t assume that the way things have al-       freedom is global scale. EBay’s infrastructure
                                ways been done is the best way to do them.           enables them to sell their goods all over the
                                  2. When a new task or change effort emerges,       world. What makes eBay’s inventing so radi-
                                encourage creative ways of getting it done.          cal is that it represents a new relationship
                                  3. Experiment with different ways of organiz-      between an organization and its parts. Unlike
                                ing work. Find alternative methods for grouping      typical outsourcing, eBay doesn’t pay its
                                and linking people.                                  retailers—they pay the company.
                                  4. When working to understand your current            Inventing doesn’t have to occur on such a
                                environment, ask yourself, “What other options       grand scale. It happens every time a person
                                are possible?”                                       creates a way of approaching a task or figures

harvard business review • february 2007                                                                                        page 7
                Purchased by: MARGARET HEFFERNAN MARGARET_HEFFERNAN@HOTMAIL.COM on December 13, 2013
In Praise of the Incomplete Leader

                                            out how to overcome a previously insur-                    In sum, leaders must be able to succeed at
                                            mountable obstacle. In their book Car Launch,            inventing, and this requires both attention to
                                            George Roth and Art Kleiner describe a highly            detail and creativity. (See the exhibit “Cultivate
                                            successful product development team in the               Inventiveness.”)
                                            automobile industry that struggled with com-
                                            pleting its designs on time. Much of the source          Balancing the Four Capabilities
                                            of the problem, the team members concluded,              Sensemaking, relating, visioning, and invent-
                                            came from the stovepipe organizational struc-            ing are interdependent. Without sensemak-
                                            ture found in the product development divi-              ing, there’s no common view of reality from
                                            sion. Even though they were a “colocated”                which to start. Without relating, people work
                                            team dedicated to designing a common new                 in isolation or, worse, strive toward different
                                            car, members were divided by their different             aims. Without visioning, there’s no shared di-
                                            technical expertise, experience, jargon, and             rection. And without inventing, a vision re-
                                            norms of working.                                        mains illusory. No one leader, however, will
                                               When the team invented a mechanical                   excel at all four capabilities in equal measure.
                                            prototyping device that complemented its                   Typically, leaders are strong in one or two
                                            computer-aided design tools, the group mem-              capabilities. Intel chairman Andy Grove is the
                                            bers found that it facilitated a whole new way           quintessential sensemaker, for instance, with
                                            of collaborating. Multiple groups within the             a gift for recognizing strategic inflection
                                            team could quickly create physical mock-ups              points that can be exploited for competitive
                                            of design ideas to be tested by the various en-          advantage. Herb Kelleher, the former CEO of
                                            gineers from different specialties in the team.          Southwest Airlines, excels at relating. He
                                            The group called the device “the harmony                 remarked in the journal Leader to Leader that
                                            buck,” because it helped people break out of             “We are not afraid to talk to our people
                                            their comfortable engineering specialties                with emotion. We’re not afraid to tell them,
                                            and solve interdependent design problems to-             ‘We love you.’ Because we do.” With this
                                            gether. Development of a “full body” physical            emotional connection comes equitable com-
                                            mock-up of the new car allowed engineers to              pensation and profit sharing.
                                            hang around the prototype, providing a cen-                Apple CEO Steve Jobs is a visionary whose
                                            tral focal point for their interactions. It en-          ambitious dreams and persuasiveness have cat-
                                            abled them to more easily identify and raise             alyzed remarkable successes for Apple, Next,
                                            cross-functional issues, and it facilitated mu-          and Pixar. Meg Whitman, the CEO of eBay,
                                            tual problem solving and coordination.                   helped bring Pierre Omidyar’s vision of online

Examining Your Leadership Capabilities
Few people wake up in the morning and say,            4. When things change, you typically feel         to post with no sense of larger purpose.
“I’m a poor sensemaker” or “I just can’t relate     resentful. (That’s not the way it should be!)          3. You often wonder, “Why are we doing
to others.” They tend to experience their own                                                           this?” or “Does it really matter?”
weaknesses more as chronic or inexplicable          Signs of Weak Relating                                 4. You can’t remember the last time you
failures in the organization or in those               1. You blame others for failed projects.         talked to your family or a friend with excite-
around them. The following descriptions will           2. You feel others are constantly letting you    ment about your work.
help you recognize opportunities to develop         down or failing to live up to your expectations.
your leadership capabilities and identify              3. You find that many of your interactions        Signs of Weak Inventing
openings for working with others.                   at work are unpleasant, frustrating, or argu-          1. Your organization’s vision seems abstract
                                                    mentative.                                          to you.
Signs of Weak Sensemaking                              4. You find many of the people you work              2. You have difficulty relating your com-
  1. You feel strongly that you are usually right   with untrustworthy.                                 pany’s vision to what you are doing today.
and others are often wrong.                                                                                3. You notice dysfunctional gaps between
  2. You feel your views describe reality           Signs of Weak Visioning                             your organization’s aspirations and the way
correctly, but others’ views do not.                  1. You feel your work involves managing an        work is organized.
  3. You find you are often blindsided by            endless series of crises.                              4. You find that things tend to revert to busi-
changes in your organization or industry.             2. You feel like you’re bouncing from pillar      ness as usual.

harvard business review • february 2007                                                                                                           page 8
                Purchased by: MARGARET HEFFERNAN MARGARET_HEFFERNAN@HOTMAIL.COM on December 13, 2013
In Praise of the Incomplete Leader

                                retailing to life by inventing ways to deal       what he projected to the outside world: It was
                                with security, vendor reliability, and product    a large, intimidating face holding up a huge
                                diversification.                                   fist. The image on the right represented how
                                   Once leaders diagnose their own capabili-      he saw himself: a small face with wide eyes,
                                ties, identifying their unique set of strengths   hair standing on end, and an expression of
                                and weaknesses, they must search for others       sheer terror.
                                who can provide the things they’re missing.          We believe that most leaders experience that
                                (See the sidebar “Examining Your Leadership       profound dichotomy every day, and it’s a heavy
                                Capabilities.”) Leaders who choose only peo-      burden. How many times have you feigned
                                ple who mirror themselves are likely to find       confidence to superiors or reports when you
Most leaders experience
                                their organizations tilting in one direction,     were really unsure? Have you ever felt com-
a profound dichotomy            missing one or more essential capabilities        fortable conceding that you were confused by
                                needed to survive in a changing, complex          the latest business results or caught off guard
every day, and it’s a           world. That’s why it’s important to examine       by a competitor’s move? Would you ever admit
heavy burden. They are          the whole organization to make sure it is         to feeling inadequate to cope with the complex
                                appropriately balanced as well. It’s the          issues your firm was facing? Anyone who can
trapped in the myth of          leader’s responsibility to create an environ-     identify with these situations knows firsthand
the complete leader —the        ment that lets people complement one              what it’s like to be trapped in the myth of the
                                another’s strengths and offset one another’s      complete leader—the person at the top with-
person at the top without       weaknesses. In this way, leadership is dis-       out flaws. It’s time to put that myth to rest, not
                                tributed across multiple people throughout        only for the sake of frustrated leaders but also
flaws.                          the organization.                                 for the health of organizations. Even the most
                                                     •••                          talented leaders require the input and leader-
                                Years ago, one of us attended a three-day         ship of others, constructively solicited and
                                meeting on leadership with 15 top managers        creatively applied. It’s time to celebrate the
                                from different companies. At the close of it,     incomplete—that is, the human—leader.
                                participants were asked to reflect on their ex-
                                perience as leaders. One executive, responsi-     Reprint R0702E
                                ble for more than 50,000 people in his division   To order, see the next page
                                of a manufacturing corporation, drew two pic-     or call 800-988-0886 or 617-783-7500
                                tures on a flip chart. The image on the left was   or go to www.hbr.org

harvard business review • february 2007                                                                                     page 9
                Purchased by: MARGARET HEFFERNAN MARGARET_HEFFERNAN@HOTMAIL.COM on December 13, 2013
In Praise of the Incomplete Leader

                                            Further Reading
                                            ARTICLES
                                            What to Ask the Person in the Mirror              Primal Leadership: The Hidden Driver of
                                            by Robert S. Kaplan                               Great Performance
                                            Harvard Business Review                           by Daniel Goleman, Richard Boyatzis, and
                                            January 2007                                      Annie McKee
                                            Product no. R0701H                                Harvard Business Review
                                                                                              December 2001
                                            Diagnosing your own strengths and weak-
                                                                                              Product no. R0111C
                                            nesses isn’t easy, so you may seek feedback
                                            from others in the organization. But the          This article focuses on the relating capability.
                                            higher you climb on the corporate ladder,         Relating hinges on your ability to manage
                                            the less likely people are to give you candid     your own emotional state so it exerts a posi-
                                            feedback. So ask yourself some specific hard      tive impact on others’ emotions. Depressed,
                                            questions. For example, to assess your sense-     ruthless bosses create toxic organizations
                                            making capability, ask, “Am I attuned to          filled with negative underachievers. Upbeat,
                                            business changes that may require shifts in       inspirational leaders cultivate positive em-
                                            how we run the company?” To assess your re-       ployees who embrace and surmount even the
                                            lating capability, ask, “How do I behave under    toughest challenges. One way to manage
                                            pressure?” To assess your visioning capability,   your emotional state effectively is to repeat-
                                            ask, “How often do I communicate a vision         edly rehearse productive behaviors. For
                                            and key priorities to achieve that vision?”       example, Tom wanted to learn how to coach
                                                                                              rather than castigate struggling employees.
                                            Discovering Your Authentic Leadership
                                                                                              Using his commuting time to visualize a
                                            by Bill George, Peter Sims,
                                                                                              difficult meeting with one employee, he envi-
                                            Andrew N. McLean, and Diana Mayer
                                                                                              sioned asking questions and listening. And he
                                            Harvard Business Review
                                                                                              mentally rehearsed how he’d handle feeling
                                            February 2007
                                                                                              impatient. The exercise prepared him to adopt
                                            Product no. R0702H
                                                                                              new behaviors during the actual meeting.
                                            No leader has all the answers, but authen-
                                            tic leaders—those who generate long-term
                                            results—have the self-awareness critical to
                                            making the best use of their strengths and
                                            capitalizing on others’ strengths. Denial can
                                            be the greatest hurdle that leaders face in
                                            becoming self-aware. Rather than falling vic-
                                            tim to denial, authentic leaders work hard at
                                            developing self-awareness through persistent
To Order                                    and often courageous self-exploration. They
                                            ask for, and listen to, honest feedback. And
For Harvard Business Review reprints and    they use formal and informal support net-
subscriptions, call 800-988-0886 or         works to help them stay grounded and lead
617-783-7500. Go to www.hbr.org             integrated lives.

For customized and quantity orders of
Harvard Business Review article reprints,
call 617-783-7626, or e-mail
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