INTEGRAL CLIMATE PROTECTION AND THE WELEDA WAY - SAT 22.05.2021 / 29.05.2021 WELEDA CORPORATE SUSTAINABILITY, DR. STEFAN SIEMER - Natural ...
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INTEGRAL CLIMATE PROTECTION AND THE
WELEDA WAY
SAT 22.05.2021 / 29.05.2021
WELEDA CORPORATE SUSTAINABILITY, DR. STEFAN SIEMER
OUR FOUNDING IMPULSE (~1921)
Dr Ita Wegman
Doctor and
Dr Rudolf Steiner Entrepreneur Dr Oskar Schmiedel
Founder of Anthroposophy Chemist, pharmaceutical and cosmetics
pioneer
Medicine
„Different Business“
https://dasgoetheanum.com/100-jahre-anthroposophische-medizin-2/ https://socialnew.goetheanum.org/de/home-de/
Caring Activism
2
WELEDA IN A NUTSHELL
Founded in 1921
Producer of certified natural cosmetics
Manufacturer of medicines for anthroposophical treatments
> 2,500 employees worldwide
> EUR 420 million sales (75% natural cosmetics, 25% medicines)
24 companies in 20 countries on 5 continents
over 50 projects and partnerships with suppliers worldwide
1,000 natural ingredients and around 300 plant species
3
WELEDA THROUGHOUT THE WORLD
PRODUCTS ARE MARKETED ON 5 CONTINENTS AND IN OVER 50 COUNTRIES
4
RANKING RESULTS (GERMANY)
WELEDA IS HIGHLY TRUSTED BY CONSUMERS
IN TERMS OF SUSTAINABILITY
Number 1 trusted brand for sustainability
in the care and cosmetics sector
Source: Online survey March 2019 – May 2019, based on: Total n =
Source: Stern survey, 3 February – 19 March 2020, 32,700 consumers, 790 2,300, cosmetics 2019, Facit Research, 24 June 2019 (SIS =
brands, Link sustainability image score), Link
5
SUSTAINABILITY BRAND RANKING
MORALSCORE (FRANCE) (NEW 2021)
WELEDA IS NO1 IN THE COSMETICS SECTOR
6
STAKEHOLDER FEEDBACK
Swiss Ethics Award 2016
Sustainable
Beauty Awards 2013,
2016, 2018
Green Brands 2020/2021 UN-Decade
Biodiversity 2017
CSR-Award for Ethical
Supply Chains 2017
Responsible Business German Sustainability
BSB Innovation Award 2020 Award 2017 Award «Most Sustainable
Brand» 2016
7
WORLD
AND
WELEDA
8
HUMANITY: A SUCCESS STORY
https://ourworldindata.org/
9
COLLATERAL DAMAGES OF GROWTH:
LEAVING THE RESILIENT COMFORT ZONES
Source: Stockholm Resilience Centre
10WORLD: CLUSTERFUCK FOR OUR KIDS
Source: WWF Living Planet Report 2018
11WORLD ECONOMY FORUM: RANKING OF RISKS
2020: ALL 5 MOST PROBABLE RISKS ARE ECOLOGICAL
12WHAT THE WORLD NEEDS
PARADIGM SHIFT: FROM "LESS BAD" TO "MORE GOOD”
From:
Cradle2Cradle /
Prof. Braungart
13CLIMATE – WISH ….
Source: Global Carbon Project
14… AND REALITY ASSUMPTION
Source: Statista
15WHAT IS MORE
PROBABLE?
Source: Statista / Global Carbon
Project
16FRAME: WELEDA AND GLOBAL EVOLUTION
AT A CRUCIAL POINT
1921 2021
Integration Context-Orientation
Pioneering Differentiation
Context-Orientation* also means:
Being and acting Response-Able to the external
human, spiritual, cultural, social and ecological
challenges of the past, the present and the future.
From I (Weleda) to We (World)
*»Symptoms» of growing Context-Relevance are as well: Strongly growing Demands
from Civil Society, Consumers, Customers, Media, NGOs, Legal, Regulation etc 17
17WELEDA IS AND ACTS RESPONSE-ABLE
INTERNAL SOLUTIONS OF CONTEXT-ORIENTATION – FOUR EXAMPLES
Ethical Sourcing System Corporate Strategy (2021)
o Fulfilling the UEBT Ethical o Target: «We act as a company
Sourcing Standard (2011) Impact Positive»
o and the UEBT Supply Chain o Target: «We are the Pioneer
Management System (2018) and Trendsetter of ecological
for all our ~650 raw materials pharmacy and natural cosmetics”
and ~1,200 supply chains
Becoming a B-Corp in ~2021 New Collaborative Impact Models
including a «Mission Lock» (2021)
in the AoA (2020): o LIVING SOIL JOURNEY,
"The Company shall have a including CAMP (2022) and
material positive impact FarmFoodClimateChallenge (2021)
on society and the o MUNDI – Educational Initiative
environment, taken as a whole, for Sustainable Development
through its business and (2021)
operations.“
182022:
TWO NEW IMPACT AREAS OF
BEING AND ACTING RESPONSE-ABLE
1% PROGRAM
WITH
CLIMATE PROTECTION PROGRAM
191% OF ANNUAL TURNOVER ON DOING GOOD FOR
THE PLANET (THE MORE TURNOVER, THE BETTER…)
20WELEDA CLIMATE FOOTPRINT AND PROTECTION
PROGRAM: SAVING ~350.000 TCO2E/A UNTIL 2025
Impact Reduction of Scope 3 climate
footprint by 20% (climate-friendly
finances, raising awareness and activating
customers and employees) ~250.000
tCO2e/a until 2025 (from 2019)
Climate neutral from 2022 (efficiency,
regenerative energy, insetting, offsetting)
~100.000 tCO2e/a
Climate neutral from 2021 (efficiency,
regenerative energy, insetting, offsetting)
~10.000 tCO2e/a
21ETHICAL BUSINESS
PRACTICE
22ETHICAL BUSINESS PRACTICE AT WELEDA
FROM EVERY ASPECT
23ETHICAL BUSINESS PRACTICE AT WELEDA
EXISTING COMMITMENTS
• High quality promise (certified
NOC/NaTrue, ‚free from‘) • Average organic share of
• Vertical integration (own gardens, > 80% of natural raw
tincture production, perfume materials
• Recycling rate of waste ~ 98% development, quality) • Own gardens
• Production of NOC with 100% green • Engagement palm oil
power
• Environmental management • Partnerships &
systems at key sites projects with
growers (50
worldwide)
• Value added statement • UEBT-management
• Economical resilience system for entire
supply chains of
natural resources
• Highest possible
• Promotion of the Weleda transparency
Culture and personal
& professional development
• Commitment to anthroposophical medicine
• Fostering of work-life balance, health and
• Inspiration of people for a good life
diversity
(gardens, event center GD, publications)
• Engagement of and for employees 24ETHICAL BUSINESS PRACTICE AT WELEDA
NEW TARGETS UP TO 2022
More sustainable NOC primary packaging:
• 65% recycled content (post-consumer
recycling, including closure system) • 30% of organic
• Improvement in • At least 75% recyclability raw materials of
sustainability achieved biodynamic quality /
(CIP: energy, water, Demeter
waste) • International
• Increased proportion of “healthy soil”
renewable energies campaign
• True cost
• Weleda is transparency
becoming a B Corp for the major
worldwide plant raw
materials (true
cost
accounting)
• Global leadership programme
• 777 Weleda “goodprints” that
• Worldwide continuing inspire people to adopt
development of the Weleda sustainable lifestyles
culture and identity
25OUR UEBT CERTIFICATION (ETHICAL SOURCING
SYSTEM)
WHAT DOES THE CERTIFICATION STAND FOR?
• Since 2011, Weleda has met the UEBT ethical sourcing standard,
including maximum transparency, high ecological, social and socio-
economic standards (including Fairtrade), biodiversity management
• Since 2018, Weleda has also met the requirements of the UEBT
“Sourcing with Respect” supply chain management system
• Weleda applies the standard and the management system to all its
approximately 650 raw materials and
approximately 1,200 supply chains
26ETHICAL BUSINESS PRACTICE IN THE SUPPLY CHAIN
BIODYN INITIATIVE
OVER 80% OF OUR CERTIFIABLE RAW MATERIALS ARE PRODUCED ORGANICALLY.
BY 2022, 30% OF THESE RAW MATERIALS WILL BE BIODYNAMIC (END OF 2020, APPROX. 22%).
Big picture: Our long-term,
aspirational objective is for 100%
biodynamic raw materials
A wide range of long-term projects
and corporation ventures worldwide
(approx. 50 of our own projects
with partners)
Current example: March 2019,
start of a PPPP (public-private
partnership project) with DEG and
our grower partner for lavender in
Moldova: Production of biodynamic
lavender and social initiatives
(EUR 400,000 investment)
27ETHICAL BUSINESS PRACTICE
PALM OIL / LAND RESTORATION
PRACTICAL ACTION WITH AWARENESS OF
RESPONSIBILITY
Awareness, knowledge, transparency, standards
No palm oil is not a solution.
Weleda is a committed FONAP member (as chair of the board)
and consequently also of the RSPO
Standards are high: only certified palm oil (>20% IP)
Since 2019: Cooperation with the BOS foundation
In January 2019 we started working with the BOS (Borneo
Orangutan Survival) foundation, in a pilot land restoration /
conservation project in East Kalimantan, Indonesia. First project
phase: 20 months
Weleda investment 2019: EUR 100,000
Objectives: Long-term protection of ecosystems with
orangutans, socio-economic development of the region,
involvement of the local population, protection of biodiversity
and rainforests.
Movie: https://youtu.be/v3ldNnakPZE
28ETHICAL BUSINESS PRACTICE
CORPORATE DIGITAL RESPONSIBILITY
WELEDA CDR CODEX
#NaturallyDigital – in an increasingly digitised world we take responsibility for health and
beauty in harmony with humans and nature
Corporate Digital Responsibility (CDR) ensures value orientation in our digitalization. CDR is a self-commitment that goes beyond the
statutory regulations, in which a conscious position with so-called dilemmas is taken.
15 principles serve as a compass for us:
Good handling of data Human-centered Positive impact on the
and algorithms digital work environment + society
1. protect and respect privacy 6. create fair and healthy working 12.promote a positive impact on
conditions
humanity
2. Use data transparent 7. involve employees
13.avoid negative effects on nature
3. ensure high data security and 8. promote digital competence
quality among employees 14.support sustainability goals
9. leave decision-making with
4. make algorithms transparent humans 15.make digital innovation
responsible
5. use data economical 10. design CDR Leadership in an
exemplary way
11. ensure equal opportunities
Our principles are bindingly set out in our CDR codex and are known throughout the company. Projects are examined and aligned with respect
to the principles. The CDR Council makes binding recommendations for action and is the contact person for all digital-ethical questions
(CDR@weleda.de). With CDR, Weleda fulfils her responsibilities and inspires on the outside and in the inside.
29ETHICAL BUSINESS PRACTICE
B-CORP
2021 WELEDA WILL BECOME A B-CORP (PROBABILITY >90%)
30ETHICAL BUSINESS PRACTICE
B-CORP
LEGAL REQUIREMENT: “MISSION LOCK” (INCLUDED IN WELEDA AOA 2020)
The Company shall have a
material positive impact
on society and the environment,
taken as a whole,
through its business and operations.
31ETHICAL BUSINESS PRACTICE
TRANSPARENT AND INTEGRATIVE REPORTING
OUTLOOK 2025: INTEGRATE CONTEXTS (E.G. SDG, PLANETARY BOUNDARIES) AND
MULTIPLE TYPES OF CAPITAL (E.G. FINANCIAL, NATURAL, HUMAN, SOCIAL)
Blueprint e.g.:
Cabot Creamery
32ETHICAL BUSINESS PRACTICE
PACKAGING
ACCORDING TO THE REQUIREMENTS OF THE PRODUCT, WE USE A VARIETY OF
PACKAGING SOLUTIONS:
GLASS OR PLASTIC ALUMINIUM
RECYCLED GLASS
Advantages Advantages
+ easy to handle + very easily recycled
Advantages + relatively light + very good product protection
+ good product protection + numerous packaging innovations + proven material
+ high-quality feel + good environmental image
+ very easy to recycle Disadvantages
+ up to 85% recycled glass content - not all plastic packaging can be Disadvantages
can be used for our products without recycled - mining of raw material bauxite
loss of quality - only limited amounts of good-quality associated with severe environmental
recycled plastic available on the impact
Disadvantages market - production of alu requires high energy
- weight - only a few countries have a use
- risk of breakage and splintering an effective recycling system - tubes can crack easily when creased
- only limited amounts of good-quality - where waste disposal is unregulated
recycled glass available on the market there is a risk of the plastic ending up
in the environment (the sea)
33ETHICAL BUSINESS PRACTICE
PACKAGING
NATURAL COSMETICS PACKAGING MATERIAL
Packaging material type Today End of 2022:
29% recycled materials 65% recycled materials*
Primary packaging material
100% sustainable paper
(100% FSC-certified and/or recycled
materials)
Secondary packaging materials
Increased proportion of cardboard and
100% sustainable paper environmentally-friendly packaging and
(100% FSC-certified and/or recycled filling materials
materials) (Reduced use of shrink- and stretch-wrap
film, etc.)
Tertiary packaging materials
*in terms of the weight of all packaging produced, including closure systems
34PLASTIC INITIATIVE 2020
BABY BOTTLES
CHANGE FROM PET TO 97% rPET
ON SALE FROM JULY 2020 (IN NEW PACKAGING DESIGN)
o Calendula Baby Oil (Fragrance-Free)
o Calendula Cleansing Milk
o Calendula Bath Milk
o Calendula Cream Bath Integration of the logo on
o White Mallow Care Lotion the rear of the bottle,
implemented at the same
time as the new packaging
design
An annual emissions reduction of 153 tonnes of CO2
= a 1,175,000 km car journey
= 29 times round the world! *
97% recycled plastic
3% cream-white dye
35PRIMARY PACKAGING
LONG-TERM PACKAGING VISION
Weleda's long-term, aspirational packaging vision:
• 0% Waste
• 0% Harm
• 100% Consumer Relevance
36MEANINGFUL AND GOOD
WORK
37COLLEGIAL LEADERSHIP AND TRANSFORMATION
Werde
38BACK TO OUR TOPIC: CLIMATE PROTECTIONS
REQUIRES CLIMATE CONSCIOUSNESS
AND INNER WORK, TOO
I
IN OUT
WE
39ASSOCIATIVE COLLABORATION: TRANSCENDING
COMPANY BOUNDARIES FROM EGO TO ECO
Associative course Associative leadership training
• In 2019, together with GLS Bank, we • In September 2019, the first joint
launched the experiment Associative management training course took
Studies in Business Administration. place – a new format that we developed
• We expect this to lead to a new quality in together from four companies.
training – formed in different cultures, with • A number of managers from each of the
broadened horizons and unique companies involved took part.
opportunities for personal and professional
• The response was so encouraging that we
development.
are planning the second module together.
• In September 2019, the first associative
student started.
• In 2020 we plan to allocate further
associative study places.
40PROGRAMME: "PROMOTING RESILIENCE” –
MODULE: BIOGRAPHY DAYS FOR EMPLOYEES
WHY HOW WHAT
• Burnout prophylaxis • Specially developed • Individual, salutogenetic
("sharpening the saw") Weleda format based on development workshop
• Gain biographical our idea of the human • Determining the current
sovereignty being situation with the aid of
• Promoting awareness of • Duration: 1,5 days suitable instruments
personal responsibility for • Discover the connection
and initiative between work and private
• Encourage own life
professional and personal • Discovering the longing
development - and need for development
contribution to the
• Developing development
potential development of
scenarios
all employees
• Decide on concrete next
steps
41NEW IMPACT MODELS
42INSPIRATION AND AWARENESS RAISING
THROUGH COMMUNICATION
43Werde: The Art Of Green Living
44• Independent magazine, founded by Weleda
• No PR-Stories
• Financed by its readers
• Inspiration for sustainable lifestyle
• Featuring ecological leaders
• Supporting initiatives (BioBoden, proBiene)
45WELEDA EXPERIENCE CENTRE AND EUROPE'S
LARGEST BIODYNAMIC MEDICINAL PLANT GARDEN
Annually around (without a
pandemic ;-):
• 150 internal conferences
and events
• 4 major events and markets
• 750 guided tours
• 80 workshops, adventure
days, summer holiday
events
46LIVING SOIL JOURNEY
An Associated OpenSocialInnovation Program with ProjectTogether
for living soils, thriving biodiversity, regenerative agriculture and food transition.
47RENEWAL OF OUR FOUNDING IMPULSE: WHAT WILL
HUMANITY AND WORLD NEED IN 100 YEARS?
48THANKS VERY MUCH
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