INTEGRATED MEDIA PLANNER - 2018 Your source for qualified professionals seeking the knowledge and support
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INTEGRATED
MEDIA
PLANNER
2018
Your source for qualified professionals seeking the knowledge and support
that is critical for addressing safety issues across a wide range of disciplines.
1 2 3
Relevance Reach
TOP PROFESSIONALS IN THE FIRE, AN AUDIENCE UNDUPLICATED
Results
THE MOST INFLUENTIAL SPECIFIERS
ELECTRICAL, AND BUILDING SAFETY BY ANY OTHER INDUSTRY AND BUYERS OF INDUSTRY-RELATED
INDUSTRY PUBLICATION EQUIPMENT AND SERVICES
nfpajournal.org
INTEGRATED MEDIA PLANNER
2018
TABLE OF CONTENTS
About NFPA Multi-Channel Media 3
NFPA Mission and Vision 3
A
Print Publications
NFPA Journal® 4–8
Sponsored Content 9
NFPA C&E Exhibit Directory 14
C
Electronic Media 4–8
NFPA Journal® Online 10
B
E-newsletters
NFPA News 12
NEC Connect News 12
NFPA Journal Update 13 1 10
Safety Source 13
Fire Sprinkler Initiatives News 13
Unique Digital Opportunities 2
Code Sponsorship Package 9
E-mail Lead Generation Program 11
Conference & Expo Awareness 14
NFPA® Sales Contacts 15
Terms and Conditions 15 3
12–13
Use this Integrated Media Planner to choose
from NFPA print and electronic publications and
other digital vehicles that let you target the right
prospects at the right time.
14
2
HERE’S WHY YOU SHOULD INCLUDE
NFPA’S MULTI-CHANNEL MEDIA IN
YOUR 2018 MARKETING STRATEGY
For more than 100 years, the National Fire Protection Association (NFPA®) has been the world’s
leading advocate for fire prevention and an authoritative source on public safety, developing
consensus codes and standards—now numbering more than 300—intended to minimize the
possibility and effects of fire and other risks. And while this remains a critical part of our work, the
mission has evolved to serve the broader needs of the future.
Today’s NFPA is a global research and knowledge organization that develops, collects, adds
value to, and delivers a broad spectrum of information aimed at top decision makers of the fire,
electrical, and building safety industries. We have focused our efforts to help them do their job
more easily and more effectively.
That unique professional community—made up of members and nonmembers around the world
—trusts, respects, and depends on NFPA’s many communication channels for news, information,
and resources. They are also a large and loyal audience for our advertisers that serve their
industry and can provide the products and services they need, when they need it.
NFPA Vision/Mission
As part of its ongoing evolution as one of the world’s foremost safety organizations, NFPA
recently adopted a new statement of vision: “We are the leading global advocate for the
elimination of death, injury, and property and economic loss due to fire, electrical, and
related hazards.”
Complementing that vision is NFPA’s new mission: “We help save lives and reduce loss with
information, knowledge, and passion.”
3
INTEGRATED MEDIA PLANNER
2018
NFPA JOURNAL®
The official voice of the National Fire Protection Association (NFPA®),
the industry’s most trusted provider of fire, electrical, and building
safety knowledge
Your connection to
TOP INDUSTRY PROFESSIONALS seeking
information to help save lives and reduce
loss
THE MOST INFLUENTIAL SPECIFIERS
AND BUYERS of industry-related equipment
and services
AN AUDIENCE UNDUPLICATED by any
other industry publication
Advertise in an award-winning publication
In 2017, NFPA Journal won three Excel Awards,
including two golds, from Association Media &
Publishing, the nation’s largest and most
influential membership organization for
association magazines. These Excels are just
the latest recognition the NFPA Journal has
received in recent years—including numerous
awards for editorial and design work, best
overall magazine, best redesign, and best
special issue—and further confirmation that
NFPA Journal ranks among the best
association magazines in the country.
4
NFPA JOURNAL® DELIVERS YOUR
TARGET MARKET
The National Fire Protection Association (NFPA®) is a key global resource for not only the
codes and standards governing fire, electrical, and building safety but also an advancing body
of knowledge dedicated to the elimination of death, injury, and economic loss due to industry-
related hazards. That’s why NFPA Journal is a “must read” for the industry’s key decision makers.
Nearly 50,000 readers turn to NFPA
Journal every issue for its insightful
editorial content
MEANINGFUL FEATURE ARTICLES provide the
professional and technical content our members
demand.
EXCLUSIVE STATISTICAL REPORTS shape and
influence the codes and standards of tomorrow.
THOUGHT-PROVOKING ANALYSIS from leading
experts examines the latest industry innovations
and advocacy programs.
The industry’s best-read publication is
also its most effective marketing tool
NFPA Journal readers control a huge portion of the industry’s
buying power. They rate the NFPA Journal as their “most
useful publication when making purchase decisions.” And a
comprehensive redesign has made the magazine
even more relevant and visually appealing to meet the
changing needs of readers. . .and advertisers.
Add extra impact to your marketing
program
Two unique and cost-effective marketing opportunities can
enhance your results through the strong affiliation and trust
readers have for NFPA Journal and the NFPA.
SPONSORED CONTENT SECTION
Placement of a full-page editorial style ad in our
Sponsored Content Section lets you highlight your
company’s latest products and effectively generate leads.
See page 9 for more information.
INSERTS
Your furnished inserts, outserts, polybagging, gatefolds,
belly bands, and business reply cards can ride with NFPA
Journal. Contact your sales representative for rates and
specifications
5
NFPA JOURNAL® READER PROFILE
Every issue of NFPA Journal brings important coverage of fire, life safety, and electrical issues—
information that is timely, deeply researched, and accessible to a wide readership. NFPA Journal
helps readers understand the big picture, with knowledge that is critical for success in many
professional disciplines.
Top Professionals Products Readers Buy Our advertisers say it all...
35% Architect, Engineer, Consultant, 51% Education/Training 1
Contractor 41% Sprinkler Systems “What is most impressive about NFPA
31% Facilities Safety Officer, Security 39% Fire Alarm Panels & Peripherals Journal is their clear separation of
Officer editorial and advertising. This editorial
39% Suppression Systems
27% Owner, President, Manager, integrity generates serious, qualified
Administrator, Supervisor 38% Smoke Detection Systems
readers that advertisers appreciate.”
5% Installer/Distributor 36% Voice/Fire Alarm Notification Systems ~ Marketing Communications Manager,
2% No answer 32% Wire and Cable Up 19%! Marinette, WI
32% Fire Pumps 2
30% Inspection/Design Software Up 58%! “We need to reach the people in fire
Type of Businesses Readers protection engineering who are ready
26% Fire-Rated Building Products
Work In to push their careers to the next level.
22% Hazardous Material Storage
33% Architectural, Engineering, Consulting, We find the NFPA Journal is regularly
Design, Contracting read by both the fire workforce and its
Results delivered by
30% Government Agency management team—just the audience we
NFPA Journal want.”
16% Industrial: Including manufacturing,
38% Visited an advertiser’s website ~ Associate Director of Marketing,
processing, warehousing,
petrochemical, mining, utilities 35% Discussed an ad/article with someone Worcester, MA
else in the company
16% Institutional: Including health care, 3
educational, correctional, religious, 32% Referred an ad/article to someone “We have been placing ads with NFPA
transportation services (air, rail, else in the company by passing along a
Journal for over 15 years. Together with
marine, motor) tearsheet, photocopy, or actual issue
NFPA’s large distribution scale and great
5% Commercial: Including office, retail, 16% Recommended/specified products or ad placement, the results enable greater
restaurant, data processing, financial, services advertised reader response, which equals good
telecommunications 16% Requested additional information from business.”
a company, sales representative, or ~ Customer Service Manager
distributor Las Vegas, NV
11% Bought products or services advertised
NFPA Journal readers spend millions of dollars annually specifying, purchasing, or
installing fire and life safety products!
82% of NFPA Journal readers are involved in specifying, recommending, and approving
product purchases.
In the past year, 62% of readers took one or more actions as a result of seeing an
advertisement or article in NFPA Journal.
49% of NFPA Journal readership is unduplicated by other professional publications—
up 69% in the past year—proof that, even when budgets get tight, NFPA Journal is
the ONE publication the industry can't do without.
Statements and percentages contained herein compiled from NFPA Journal® Signet AdStudy® Report
6
2018 PRINT & DIGITAL ADVERTISING RATES
Rates (B/W Rates 25% off color rates)
Full Page 2/3 Page 1/2 Page 1/3 Page 1/4 Page
FULL COLOR
1x $9,200 $7,650 $6,740 $5,960 $5,620
3x $8,980 $7,470 $6,580 $5,860 $5,520
6x $8,640 $7,290 $6,410 $5,730 $5,400
9x $8,440 $7,190 $6,300 $5,620 $5,280
12x $8,200 $7,030 $6,190 $5,520 $5,170
18x $7,990 $6,860 $6,070 $5,400 $5,070
te in cre ase for 2018!
No ra
2018 NFPA JOURNAL
ADVERTISING SPECIFICATIONS PUBLICATION
TRIM SIZE: 8 1⁄8'' x 10 7⁄8''
Mechanical Specifications Acceptable File Formats FULL PAGE 2 PAGE SPREAD
81/8" x 107/8" 16 1/2" x 11 1/8"
BLEED—Allow 1/8'' bleed beyond trim. PDF files/X1-A preferred.
Live area
SPREADS—Keep live matter 1/4'' from Ads created in Adobe Illustrator and 7” x 10”
gutter. Freehand can be provided as EPS files
PREFERRED MATERIAL— Electronic art with all fonts created as outlines.
to specifications. Be sure to include fonts or save fonts as
outlines. 2/3 PAGE
COLOR PROOF—Required with all four-
Ads created in Adobe Photoshop can VERTICAL
color ads.
be provided as EPS or TIFF files with 4 1/2" x 97/16"
PRINTING—Web offset on coated stock. resolution of 300 dpi.
BINDING—Perfect.
Specifications
Premium Positions • All color images must be separated 1/2 PAGE
(Premium applied to earned frequency as CMYK. HORIZONTAL
plus four-color cost) 67/8" x 41/2"
• All fonts must be included as both
Back Cover: Plus 35%
screen and printer fonts. Truetype
Inside Front Cover: Plus 30%
Inside Back Cover: Plus 20% fonts are not acceptable.
Page 1: Plus 20% • Laser proofs for black and white ads
Guaranteed Position: Plus 10% and color proofs for color ads must 1/3 PAGE 1/3 PAGE
accompany all digital materials. SQUARE VERTICAL
Digital Advertising Material 4 1/2" x 4 7/8" 2 1/8" x 9 7/16"
Requirements Advertising Materials
ACCEPTABLE MEDIA—Ads may be Dorinda Fergason
submitted by email to dfergason@nfpa.org Advertising Operations Manager
or on CD formatted for Macintosh. NFPA Journal 1/4 PAGE
FTP TRANSFERS—Call for instructions. 1 Batterymarch Park 35/16" x 41/2"
Quincy, MA 02169
TERMS AND CONDITIONSÐ Refer to
back cover.
P 617.984.7323
F 617.984.7090
E dfergason@nfpa.org
7
2018 MEDIA PLANNER CALENDAR
Make sure your message reaches your best customers all year long—and target special interest
groups with the editorial focus—in each issue of NFPA Journal!
Issue Closing Dates Featured Editorial
JANUARY/FEBRUARY Advertising Close Projected feature stories: Safety issues related to the use of ride sharing services,
12/7/17 including Uber and Lyft, for emergency medical transport; Evidence-based design: What is it, how
2018* it’s used, and how it can optimize health care outcomes
Materials Close • Update on the 2018 edition of NFPA 80 and fire door issues in health care occupancies • Update
12/14/17 on the 2018 edition of NFPA 99, Health Care Facilities Code
Special focus: Health care occupancies
MARCH/APRIL 2018* Advertising Close Projected feature stories: Addressing the fire problem in waste recycling facilities;
2/7/18 Addressing fire safety issues in micro distilleries
• Updates on NFPA standards related to combustible metals and combustible dust • Look ahead
Materials Close at 2019 edition of NFPA 30B, Manufacture and Storage of Aerosol Products
2/14/18 Additional coverage: Expanded preview of the 2018 Conference & Expo in Las Vegas
Special focus: Industrial and storage occupancies
FREE Advertiser Bonus: Place a half-page or larger ad in this issue and receive a free AdStudy
report designed to measure the effectiveness of your advertisement
MAY/JUNE 2018 Advertising Close Projected feature stories: Fire station design—new thinking on preventing firefighter
4/9/18 cancer
NFPA CONFERENCE • Update on NFPA 150, Fire and Life Safety in Animal Housing Facilities • An overview of the 2019
& EXPO SHOW Materials Close editions of the NFPA 13 family, including important changes to NFPA 13, Installation of Sprinkler
ISSUE* 4/16/18 Systems • An overview of changes to the 2019 edition of NFPA 72®, National Fire Alarm and
Signaling Code • The latest on NFPA 111, Stored Electrical Energy Emergency and Standby Power
Systems
Special focus: 2018 NFPA Conference & Expo preview
JUNE 2018—NFPA
CONFERENCE JUNEÐN FPA CONFERENCE MEDIA
MEDIA*
JULY/AUGUST 2018* Advertising Close Projected feature stories: NFPA’s 2017 U.S. firefighter fatalities report
6/7/18 • Updates to the 2019 edition of NFPA 610, Guide for Emergency and Safety Operations at
Motorsports Venues • Update on the development of NFPA 1300, Community Risk Assessment
Materials Close and Community Risk Reduction Plan Development
6/14/18 Special focus: Assembly occupancies
SEPTEMBER/ Advertising Close Projected feature stories: Addressing fire and life safety issues in spaceports; NFPA’s 2017
8/7/18 U.S. fire loss report; NFPA’s 2017 U.S. catastrophic multiple-death fires report
OCTOBER 2018* • Update on NFPA 3000, the new standard for preparedness and response to active shooter
Materials Close and hostile events • Update on the 2019 edition of NFPA 914, Code for Fire Protection of Historic
8/14/18 Structures
Special focus: Government, civic, educational, and cultural occupancies
NOVEMBER/ Advertising Close Projected feature stories: NFPA’s 2017 U.S. firefighter injuries report; NFPA’s 2017 U.S.
10/8/18 large loss fires report
DECEMBER 2018* • U pdate on 2019 edition of NFPA 1221, Installation, Maintenance, and Use of Emergency
Materials Close Services Communications Systems • Update on the development of NFPA 451, Guide for Fire
10/15/18 Based Community Healthcare Providers
Special focus: New topics related to sprinklers and alarms
* All information is tentative and subject to change. Find updates to the editorial calendar for
each issue at www.nfpa.org/advertising
8
MORE MARKETING OPPORTUNITIES
1 NFPA JOURNAL SPONSORED CONTENT SECTION
NFPA members depend on each issue of NFPA Journal for information
SPECIAL ADVERTISING SECTION
they can trust on cutting-edge products and emerging technologies
when making their buying decisions. Placement of a full-page editorial
THINKING BEYOND
style ad in our Sponsored Content Section lets you highlight your
THE CODE
The Need For Supplemental Fire Suppression
company’s latest products and provides valuable and effective lead
generation. And Sponsored Content will also be included in the NFPA
M ost developed countries have created
or adopted a fire code for industrial
and commercial buildings. The prem-
ise of most code is both simple and
continuity. In virtually every facil-
ity there is critical equipment that
presence of operators, equipment
has been completely destroyed either
due to inadequate training or inad-
presents an elevated fire risk. In spite
of this increased risk, code remains equate resources to fight the fire.
Journal Online edition.
essential: Protect life and structure. generalized in focus with an emphasis “To fully protect their assets,
But is meeting fire code enough? For on full building sprinkler systems for architects, specifiers and facilities
some businesses which utilize readily the purpose of protecting occupants managers working in the industrial
replaceable equipment and can toler- and the structure itself. Although or manufacturing industries need to
Talk with your NFPA Journal advertising representative for pricing.
ate some downtime, perhaps it is. How- the building and the occupants are offer protection for their facilities
ever, many forward-looking companies protected with the sprinkler system, that activates well before a fire gets
that are taking a closer look at their critical equipment may not be pro- to the stage where the sprinklers go
operations as part of a best practices tected. That is when a supplemental off. They need to go beyond code,”
or business continuity exercise have suppression system is needed. said Scott Starr, Director of Market-
found that code simply isn’t enough to ing at Firetrace
protect them from catastrophe. Either Ensuring continuity of business and the International. “These
downtime or the loss of specific equip- professionals need
reduction in downtime is seeing companies
ment could be crippling, placing the to be thinking about
future of the business in question, so
go beyond fire code by adding supplemental putting additional
they are actively seeking supplemental fire suppression systems as part of their fire suppression
solutions to further mitigate their risk. resiliency planning. systems in place in
With many businesses never reopen- areas and equip-
ing after a fire, an important part According to a 2012 NFPA report ment with elevated risk for the
of planning for the future is making on fires in U.S. industrial and manu- benefit of their clients.”
sure enough attention has been paid facturing facilities, shop tools and Firetrace is a world leader in special
to protecting assets. For a company industrial equipment were involved hazard fire protection, providing
to remain viable it must not only be in 29% of structure fires. Small both in cabinet and machine level
able to survive an incident but also particles such as dust, fiber, or lint fire protection for high value and/or
be resilient enough that the damage (including sawdust) were the first mission critical machinery and equip-
caused is not catastrophically expen- items to ignite in 12% of fires. ment as well as the new E4 engineered
sive and any downtime is minimal. For example, fires in CNC ma- systems for protection of large
While facilities are required to chines can cause significant damage rooms. Genuine Firetrace systems
abide by fire regulations, fire code is in seconds and potentially spread are available through a network of
not written to emphasize business throughout the facility. Even in the over 500 distributors worldwide.
For information on NFPA Journal sponsored content email Æ nfpaadvertising@nfpa.org SEPTEMBER/OCTOBER 2015 NFPA JOURNAL 83
NFPA_Fire Trace SC_09.15 .indd 83 8/26/15 11:42 AM
2 “FREE ACCESS” CODE SPONSORSHIP PACKAGE
As part of its commitment to enhancing public safety, NFPA makes its key codes and standards available online for
review at no charge. Convenient on-demand access places important safety documents on the desktops of
traditional industry users as well as members of the general public. Your message here will reach readers who have
a keen interest in safety topics. Ads will appear on free access code pages as “interstitial ads”.
Talk with your NFPA Journal advertising representative for pricing.
Advertising Questions
For questions, please contact:
Kayla Fuqua
Mohanna Sales Representatives
305 W. Spring Creek Parkway
Building C, Suite 101
Plano, TX 75023
T 214.291.3648
F 972.985.8069
E nfpaadvertising@nfpa.org
9
NFPA JOURNAL® ONLINE
More exposure for your advertising message
Features, articles, and archives from NFPA’s award-winning publication continuously draw
qualified member and nonmember industry professionals to NFPA Journal Online. This
content-rich site offers great visibility for your products and services, plus the option to appear
with member-only features.
Each issue of NFPA Journal is available online with all the magazine’s stories and ads just as
they appear in print—plus hot links to advertisers’ web pages.
1 A
Top Banner Ad (A)
Your message gets optimum visibility atop the NFPA Journal site.
(728 x 90) run of site. File size limit: 40K
2
Skyscraper Ad (B)
Positioned in the left navigation bar and rotates throughout all C
NFPA Journal site pages. (120 x 600) run of site. File size limit: 40K
3
Feature Article Sponsor (C)
Ad within NFPA Journal feature article. B
(300 x 250)
File size limit: 40K
Advertising Rates
TOP BANNER AD
for 2018!
1 month 3 months 6 months
$1,900 net $3,900 net $6,450 net
rate in cre ase
No
SKYSCRAPER AD
1 month 3 months 6 months
$1,450 net $3,200 net $4,950 net nfpa.org/journal apps
available for all mobile
FEATURE ARTICLE SPONSOR devices
2 months Android
$3,200 net Apple iOS nfpajournal.org
10E-MAIL LEAD GENERATION PROGRAM
As a paid advertiser in NFPA Journal, your company name and product detail will receive extra exposure—and a
bonus in sales leads—through inclusion in this online program at no additional charge.
NFPA Journal uses the proactive eResponse program from Inquiry
Management Systems (IMS). After their print issue arrives, NFPA Journal
subscribers receive electronic reader service “cards” via
e-mail, offering a second chance to find out more about
advertisers and products in the latest issue in order to
generate increased lead volume for you and produce results
that competing publications can’t match.
The cards allow readers to click through to your web site, pull
up a full copy of your ad, or request more information. Any of
these actions generates a lead, and all leads are delivered to
you electronically in a single, easy-to-use lead package.
Add even more impact to this opportunity
A single banner ad will appear on each issue’s reader service card e-mail.
Advertising Rates
LEAD GENERATION AD
1 issue $3,470 net
SPECIFICATIONS
728x90 px
112018 E-NEWLETTER OPPORTUNITIES
Effective electronic newsletters add more impressions in your target market
There is no better way to get your message to qualified professionals. Recipients of NFPA’s opt-in e-newsletters are
top decision makers in the fire, electrical, and building safety industry who will see and react to your digital ad
because it is part of their essential reading.
1
NFPA News
Each issue of NFPA News provides detailed information about NFPA codes and standards
activities and related news that is critical to NFPA members involved in the standards 1
development process. This e-newsletter is emailed monthly.
Advertising Rates
Size Price Duration
Banner 1 600 X 90 $4,000 net 1 issue 2
$8,500 net 3 issues
$15,500 net 6 issues
Banner 2 600 X 90 $2,250 net 1 issue
$5,100 net 3 issues
$7,600 net 6 issues
Banner 3 600 X 90 $1,750 net 1 issue
$4,350 net 3 issues
$6,850 net 6 issues
3
2
NEC Connect News
A monthly electrical e-newsletter from the publisher of NFPA 70®, National Electrical
Code®. This newsletter keeps electrical industry professionals informed about the
latest code-related articles and executive summaries. 1
Advertising Rates
Size Price Duration
Banner 1 600 X 90 $4,000 net 1 issue
$8,500 net 3 issues
$15,500 net 6 issues 2
Banner 2 600 X 90 $2,250 net 1 issue
$5,100 net 3 issues
$7,600 net 6 issues 2
Banner 3 600 X 90 $1,750 net 1 issue 3
$4,350 net 3 issues
$6,850 net 6 issues 3
More newsletter advertising opportunities on next page.
123
NFPA Journal Update (members only)
This e-newsletter reaches influential NFPA members with additional 1
articles, features, and special online exclusives. It is sent out twice a
month to up to 40,000 NFPA members.
4
Safety Source 2
A monthly e-newsletter on the latest information and happenings
in NFPA’s Public Education division: activities, educational tips, and
Sparky the Fire Dog®.
5
Fire Sprinkler Initiative News 1
The monthly e-newsletter is a resource for home fire sprinkler advocates 3
working to increase the use of life-saving sprinklers in new construction.
Advertising Rates 2
Size Price Duration
Banner 1 600 X 90 $2,500 net 1 issue
$5,660 net 3 issues
$9,290 net 6 issues
Banner 2 600 X 90 $1,500 net 1 issue
1
$3,200 net 3 issues
$5,100 net 6 issues
Banner 3 600 X 90 $1,300 net 1 issue 3
$3,000 net 3 issues
$4,900 net 6 issues
2
All three banner positions $4,500 per month
Image Specifications
Maximum File Size — 40k
Acceptable File Formats — gif or jpeg
Animation — acceptable; no flash (Note: Animated ads will only rotate in
“view in browser.”)
Advertising Materials 3
All e-newsletter materials are due 2 weeks prior to publication.
All e-newsletter dates and circulation are subject to change without notice. For information, pricing, and distribution dates on
other NFPA newsletters—including e-Access,
Advertising Questions Research+Analysis, and Fire Break—go to
www.nfpa.org/advertising or contact your sales
For the latest information about distribution, schedule, stats, and more go
representative at nfpaadvertising@nfpa.org
to www.nfpa.org/advertising or contact:
Lynne Grant
Sales & Advertising Coordinator NFPA® and NFPA Journal® are registered trademarks of the
National Fire Protection Association, 1 Batterymarch Park,
NFPA, 1 Batterymarch Park, Quincy, MA 02169 Quincy, MA 02169
P 617.984.7790 F 617.984.7090
E lygrant@nfpa.org
nfpajournal.org
132018 NFPA CONFERENCE & EXPO
Awareness Opportunities
Connect with potential customers exactly when they are looking for
information about products and services
June 11–14, 2018 • Las Vegas, NV
Exhibit Directory Mobile App for the 2018
More than 4,500
NFPA members
Conference & Expo
come to the NFPA NFPA is again offering advertising
Conference & Expo on the C & E mobile phone app in
looking for ways to 2018.
do a better job…
solve a problem… Contact your Regional
save money…make Sales Representative for all
more money…update their knowledge…keep up with opportunities and pricing.
the competition…and more. Whatever their reasons
for attending, they will never be more receptive • Available for download to all
to new ideas. And that’s why your advertisement smartphones
in the Exhibit Directory is a “must buy” that will • 2018 app will be live May 2018
reach thousands of interested fire and life safety and remain active for one year
professionals — including architects, consultants,
facilities managers, and municipal officials. • App will be promoted in
conference hand-outs and
publications, on the NFPA.org website, Twitter, Facebook, the
Blog, and signage around the conference venue
Advertising Questions
For questions, please contact:
Kayla Fuqua
Mohanna Sales Representatives
305 W. Spring Creek Parkway
Building C, Suite 101
Plano, TX 75023
T 214.291.3648
F 972.985.8069
E nfpaadvertising@nfpa.org
14NFPA® SALES
Terms and Conditions:
By submitting advertising to the publisher, National Fire Protection Association (“NFPA”), for publication in
NFPA Journal or the other publications described in this media kit (the “NFPA Publications”), the advertiser
CONTACTS
and its agency, if there is one, each agree to the rates in this media kit and to the following other terms and
conditions:
Advertising Content and Acceptance: All advertisements are accepted and published entirely on the
representation that the advertising agency and/or advertiser are properly authorized to publish the entire
THESE REPRESENTATIVES WILL contents and subject matter thereof. The advertiser and its agency shall have full responsibility for the
content of their advertisements. Notwithstanding, the NFPA shall have the right, in its sole discretion, to
HELP YOU PUT THE POWER OF reject advertising for any reason whatsoever.
NFPA JOURNAL® BEHIND YOUR Indemnification: It is understood that, in consideration of the publication of advertisements, the advertiser
MARKETING MESSAGE. and/or advertising agency will indemnify and hold the NFPA harmless from and against any claims or suits
for libel, violation of rights of privacy, plagiarism, trademark, patent and copyright infringements (including
the text and photographs within the advertisements), negligence and any other claims whatsoever based
on the contents or subject matter of such publication.
1
Publication not to constitute Endorsement: The appearance of advertising in NFPA Publications does
NFPA Sales Contact
not in any way imply endorsement or approval by the NFPA of any advertising claims of the advertiser, its
products or services. The advertiser and its agency shall not, either in NFPA Publications or elsewhere,
claim or imply, directly or indirectly, any such NFPA endorsement or approval, nor shall they utilize the
Kayla Fuqua fact of advertising in NFPA Publications to market or promote any advertising claims of the advertiser, its
Mohanna Sales Representatives products or services.
305 W. Spring Creek Parkway Identification of Advertisements: The NFPA reserves the right to add the word “Advertisement” at the
top and/or bottom of, or anywhere within any publication page, that in the NFPA sole judgment, too closely
Building C, Suite 101 resembles editorial pages of the publication.
Plano, TX 75023 Agency Commission: 15% of the gross billing allowed to recognized agencies on space, color, and position
T 214.291.3648 only, provided account is paid within 30 (thirty) days of invoice date. Supplied inserts are priced NET.
F 972.985.8069 Agency commission is not allowed on mechanical charges such as special binding, tipping, printer charges,
handling, etc. Advertiser’s material must be prepared in accordance with production specifications to
E nfpaadvertising@nfpa.org qualify for agency commission. No cash discounts allowed.
Sequential Liability: Advertiser and advertising agency are jointly and severally liable for payment. NFPA
will not release the advertising agency from liability even if a sequential liability clause is included in the
2 contract, insertion order, purchase order, etc.
National Sales Director
Limitation of Liability: The liability of the NFPA for any act, error or omission, including those caused
by its own negligence, for which it may be held legally responsible shall not exceed the charge for the
advertisement in question. Notwithstanding the foregoing, the NFPA assumes no liability whatsoever: for
Bill Mello errors in key numbers, the reader service section, advertisers’ index, or any type set by the NFPA; for any
failure to publish or circulate all or any part of the publication issue or issues due to strike, work stoppages,
NFPA
accidents, fires, acts of God or any circumstance not in control of the NFPA; or for the accuracy of any
1 Batterymarch Park corrections or changes made to any advertiser’s materials.
Quincy, MA 02169 Terms of Sale: Terms of sale are NET 30 (thirty) days from date of invoice, No cash discounts allowed.
T 617.984.7543 Line of Credit: Advertiser’s line of credit may increase or decrease from time to time. Such changes will be
F 617.984.7090 made at the sole discretion of NFPA and no advanced notification is promised or implied.
E WMello@nfpa.org Collection Related Issues: NFPA may notify the advertiser if advertiser’s agency has not paid in full within
90 days of invoice date. Additionally, the advertiser will be held responsible for payment in full if advertiser’s
agency declares bankruptcy or otherwise does not pay within 120 days of invoice date. If NFPA must refer
advertiser’s delinquent account to an attorney or collection agency, advertiser agrees to pay all reasonable
attorneys’ or collection agency’s fees, court costs, and other collection costs in connection with the NFPA’s
collection efforts.
Short Rate: Advertiser’s billing rate and invoices, may be appropriately adjusted, if within a twelve month
contract period, they do not use the amount of space upon which their billings have been based.
Whole Agreement: The rates and other terms and conditions set forth in this media kit shall constitute the
entire agreement between the NFPA and the advertiser and its advertising agency, if there is one. Unless
expressly agreed to in writing by the NFPA, no other terms and conditions in contracts, insertion orders,
copy instruction or otherwise shall apply or be binding on the NFPA.
nfpajournal.org
Founded in 1896, NFPA’s mission is to reduce the worldwide burden of fire and other hazards on
the quality of life by providing and advocating consensus codes and standards, research, training,
and education
NFPA®, NFPA Journal®, necplus®, National Electric Code®, NEC®, and NFPA 70E® are registered trademarks of the National Fire Protection Association, 1 Batterymarch Park, Quincy, MA 02169
15NFPA® SALES
CONTACTS
These representatives will help you put the power of
NFPA Journal® behind your marketing message.
1
NFPA Sales Contact
Kayla Fuqua
Mohanna Sales Representatives
305 W. Spring Creek Parkway, Building C, Suite 101
Plano, TX 75023
T 214.291.3648
F 972.985.8069
E nfpaadvertising@nfpa.org
2
National Sales Director
Bill Mello
NFPA
1 Batterymarch Park
Quincy, MA 02169
T 617.984.7543
F 617.984.7090
E WMello@nfpa.org
Founded in 1896, NFPA’s mission is to reduce the worldwide burden of fire and other hazards
on the quality of life by providing and advocating consensus codes and standards, research,
training, and education.
NFPA® is a registered trademark of the National Fire Protection Association, 1 Batterymarch Park, Quincy, MA 02169
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