INTERNATIONAL HORECA & RETAIL SHOW IN HUNGARY - FOOD INDUSTRY I BAKERY-PASTRY I FOOD SERVICE HOSPITALITY I GASTRONOMY I PACKAGING INDUSTRY - Hungexpo
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4I6
FEBRUARY 2020
HUNGEXPO
HUNGARY
INTERNATIONAL
HORECA & RETAIL SHOW
IN HUNGARY
FOOD INDUSTRY I BAKERY-PASTRY I FOOD SERVICE
HOSPITALITY I GASTRONOMY I PACKAGING INDUSTRY
www.sirha-budapest.com
Central-Eastern Europe has become
by now an essential part of the European
gastronomy scene. Year after year, new cities
appear on the Michelin Guide map (recently
Zagreb and Dubrovnik) and as Hungarians,
we have secured our seventh star this year.
We are particularly proud of the fact that SIRHA BUDAPEST 2020 MARKET
for the fourth occasion, the Hungarian
capital city will have the chance to host the INFORMATION
regional event of Europe’s most significant
Sirha Budapest is one of Central Eastern Europe’s most significant food industry
HoReCa and Retail Show, Sirha Budapest.
This marks an event not to be missed by and HoReCa trade exhibitions, which was last attended by experts from 35 coun-
those working in the catering industry, where ties including Germany, Austria, Italy, Poland, Czechia, Croatia, Slovakia, Serbia,
the professional audience can meet the key Montenegro and Romania.
operators of the sector and discover the
latest developments of the gastronomy scene Continuously developing domestic tourism and
at HUNGEXPO Budapest Fair Center. The
event is the only domestic exhibition with
catering industry
all the key components: gastronomy, hotel 201 ▪ The sales turnover of catering estab-
and restaurant catering, industrial kitchen ▪ Commercial accommodations reg- lishments increased by 15.4% by 2018
appliances, food trade, baking industry and a istered a total of 12.5 million guests,
host of other related services. a rate, which is 5.2% higher than the 2019
previous year’s ▪ With the opening of 12 Budapest
One the special features of the event is that it ▪ The number of guest nights in- and 14 countryside hotels, the capital
successfully combines a traditional exhibition creased by 3.8%, nearly reaching 31 offers nearly 1,300 new rooms along
with professional competitions, conferences million with 1,400 new rooms outside of the
and demonstrations, where not only can ▪ In 2018, the average occupation of capital
hotels increased by 2 percent to ▪ As of 1 July 2019, the Hungarian Na-
the companies active in the industry present 61.3%, along with an increase in the tional Data Centre for Tourism will be
their products and services, but visitors are gross average prices launched, which plays an important
also provided with numerous opportunities ▪ Commercial accommodations real- role in the digitalization of the sector.
to gain professional experience, develop ized a 9.3% higher revenue than in By 2020, all accommodations will be
their business or establish new relationships. the previous year linked to the system
▪ The number of professional tourism ▪ In 2019 a new, unified appearance and
Perhaps it’s no exaggeration to say that the events has increased by 13%, includ- communication will be introduced
reputation of Sirha Budapest was established ing a significant increase of 34.8% in for domestic wine products with
by the European Selection of Bocuse d’Or and international conferences the “Personally - Wines of Hungary”
the Hungarian achievements at the event. ▪ The number of participants of con- brand concept
ferences shows a 4.4% improvement
There is no need to go without the Bocuse compared to 2017
d’Or in 2020 either: the next Hungarian team
to participate at the final of the world’s top
cooking competition will be chosen at Sirha
Domestic market tendencies supporting growth:
Budapest. PRIMOM Foundation and the European tion and the National Trade Corpora-
I wish you all a pleasant stay, plenty of Enterprise Network tion of the Hungarian Confectionery
business deals and a hearty appetite! ▪ Sirha Budapest is a key focal point of Industry for the first time in 2018, and
professional cooperation as we coop- thanks to these successful coopera-
erate with the PRIMOM Foundation tion, the presence of the professional
Mr. Zoltán HAMVAS for Enterprise Promotion, as a partner visitors and exhibitors of these indus-
president of Sirha Budapest of the Enterprise Europe Network, tries has been greatly reinforced
president of the Hungarian Bocuse d’Or Academy that facilitates the development of
co-president of the Hungarian Hotel & Restaurant Association connections of European small and Hungarian gastronomy continues to go
medium size enterprises with organi- from strength to strength even on an
zation of B2B business meetings international level:
▪ In 2019, Hungary has gained two
Exhibition area with stable growth new Michelin-star restaurants, thus
▪ The independently hosted Sirha increasing the number of the Miche-
Budapest has shown an increase in lin-starred restaurants in the country
both visitor numbers (7%) as well as to six
exhibition area (22%) compared to the ▪ three Bib Gourmand restaurants are
previous professional exhibition hosted present in Budapest
concurrently with the European Selec- ▪ In 2018, Tamás Széll joined the
tion of Bocuse d’Or in 2016 members of the jury at the European
▪ To facilitate this growth, the involved Selection of Bocuse d’Or in Turin
companies have been hosted in two ▪ In 2019, Ádám Pohner bested 13 other
pavilions in 2018 competitors to take the 12th place at
▪ The exhibition enjoyed the support of the Bocuse d’Or Finals in Lyon
both the Hungarian Bakery Associa-
SIRHA BUDAPEST 2018
The greatest exhibition of the Sirha international network after the French founding event, Sirha Lyon:
EXHIBITOR SECTORS
Foreign ACCORDING TO EXHIBITION SPACE
56 Food industry
Beverages machinery & supplies
International
29 300 Food products
1% 2% Coffee products
& equipment
EXHIBITOR 39%
2%
Hungarian
Technologies, hygiene and
215 cleaning products, services
2%
Packaging industry, logistics
Bakery-pastry Food industry 6%
Bakery and pastry
21% 13% products & equipment Furniture, decoration,
2% Kitchen equipment tableware, textiles
Retail & supplies 9%
17%
21.500 12%
Restaurants
and catering
24%
PROFESSIONAL
VISITORS
Purchasing
directors Owners, 93%
Satisfaction of visitors
8% operational
Hotels
96%
managers
8% 28%
Other
9% Services
Executives 60% Great willingness to revisit
97%
Packaging 7% 9% DECISION-
6%
MAKERS Satisfied exhibitors
TV and radio
Print
18
Chefs, bakers,
pastry chefs
88%
Exhibitors recommending
44 15% the participation
ENTERPRISE EUROPE NETWORK B2B MEETINGS
242
APPEARANCES
138 33 13.252
PARTICIPANTS, INCLUDING
FOREIGN BUSINESS
PROFILE
VISITS
Online
180
93 MEETINGS, INCLUDING 49 INTERNATIONAL
Source: exhibitors’ and visitors’ surveys of Sirha Budapest 2018
WE ARE AWAITING VISITORS OF SIRHA BUDAPEST
EXHIBITORS IN THE Experts and decision-makers, buyers from the food,
FOLLOWING THEMES: retail, bakery-pastry, hotel and catering industry and
packaging industry from Hungary and the Central Eastern
Pavilion A European region.
Food products With the expected participation of 22,000 profession-
Kitchen equipment & supplies al visitors
Furniture, decoration, tableware, textiles Purchasers for retail food stores
Hotel equipment & supplies Importers, distributors of food products, equipment and
Technologies, hygiene and cleaning products, services beverages
Food industry machinery & supplies Restaurants owners and managers, F&B directors, chefs
BUDATRANSPACK: Products and equipment for packag- Bakers, pastry chefs
ing and logistics Purchasing directors for mass catering
Hotel owners and managers
Pavilion G Purchase and operation decision-makers
Bakery and pastry products & equipment
Wine merchants
Coffee products & equipment
Professionals of packaging and logistics industry
Associations, press, hotel & catering schools
Beverages
THE WAY WE REACH THEM EXHIBITORS’ OPINIONS
With a more than 160.000 EUR value multi-channel “Thanks to the increase in the number of exhibitors, the event
communication which includes a comprehensive regional has attracted more professional visitors, thus we could present
media campaign in the print and online, professional and the wide product range and solutions provided by METRO to a
social media growing number of visitors.”
With direct marketing campaign targeting 60,000 profes- Mr. Árpád TAKÁCS, HoReCa target group specialist, METRO
sionals of the previous and potential visitors of the event
Featuring cooperation with professional organizations of “We were particularly interested in the exhibition of 2018 as we
Hungary and the neighbouring countries expected that the event expanding to two pavilions from this
With an exceptionally rich programme year would allow us to meet a great number of highly important
partners.”
PARTICIPATION TILL 31TH MAY TILL 31ST AFTER 31ST Ms. Emőke TAKÁCS, trade marketing manager, Chef Market
FEES 2019 OCTOBER 2019 OCTOBER 2019
9-47 sqm 85 EUR 98 EUR 111 EUR “…at this forum, we have a chance to present ourselves to the
48-95 sqm 81 EUR 95 EUR 107 EUR representatives of the trade who we are not yet in contact with
above 96 sqm 75 EUR 88 EUR 101 EUR […] and naturally, to those we regularly work with, in order to
Prices above do not include VAT! present our novelties from time to time. This is currently the only
forum where nearly 20 thousand representatives of the domestic
Corner fee: 86 EUR/pc + VAT
trade can be reached over the course of 3 days.”
Registration and marketing fee
Ms. Zsuzsanna HERMANN, managing director-editor in chief -
For main exhibitor: 265 EUR + VAT
Trade Magazin
For co-exhibitor: 214 EUR + VAT
AN EXPANDING RANGE OF PROFESSIONAL EVENTS
IN ALL THEMES OF THE EXHIBITION
PLANNED PROGRAMS bakery product showcase on Cake of Hungary novelties and features to
Bocuse d’Or Hungarian Sirha Budapest 2020. Competition experts which are little
Selection The National Trade known or unknown in the
Sirha Budapest will serve as Sirha Budapest Dessert Corporation of the country.
the venue for the domestic Competition Hungarian Confectionery
finals of the Bocuse d’Or The most widely recognized Industry will be delivering PRIMOM Foundation and
again, where the best creative pastry chef of the another strong professional Enterprise Europe Network
chefs of the country will be country, Zoltán Kolonics, schedule at the event, B2B meetings
competing with one another will provide yet another including the jurying of the Sirha Budapest places
to win the right to represent opportunity for the up- Cake of Hungary, the János a great emphasis on
the country at the 2020 and-coming talents of the Pataki commemorative establishing cooperation and
European Finals in Tallinn country to put their skills competition and a showcase accordingly, professionals
and the Bocuse d’Or Finals to the test in a professional of award-winning Hungarian can take part in yet
in 2021 in Lyon! competitive environment at craft ice creams. another day-long series of
the Sirha Budapest Dessert business meetings, with
International Catering Cup Competition. Innovation Product appointments made in
Hungary Selection Competition advance online.
The most prestigious com- National Mass Catering Companies working in the
petition of event gastro- Chef Competition (KÖSZ) food industry and HoReCa Conferences
nomy companies will be 2019-2020 industry will again be One of the key features of
returning to Sirha Budapest, The theme of the 2019-2020 presenting their innovative Sirha Budapest is that the
where the the best domestic competition is “Summer solutions tied to the exhibition is rounded off by
companies will prove their dishes in the spirit of themes of the exhibition a wide range of professional
organisational, logistics and tradition and renewal”, thus at Sirha Budapest in 2020, conferences tied to the
gastronomy skills to win the teams will be presented which will be evaluated related industries, thus over
right to represent the count- with the task of planning by a professional jury. The the course of the three
ry at the 2021 finals in Lyon. and preparing a three- competition’s media partner days, the event’s conference
course lunch that represents is Trade Magazin. hall will be continuously
Bakery product showcase traditional, domestic and filled with a diverse range
The Hungarian Bakery summer flavours in the spirit Future Store of lectures and roundtable
Association places health of modern gastronomy with Year after year, the exclusive discussions for professionals.
and health promotion in a previously determined raw innovation stand of Trade
the centre of its bread and material cost. Magazin presents trade
OUR PARTNERS Special Professional partners
Special trade partner: media partner:
A HIGHLY EXPERIENCED AND UPCOMING EVENTS OF THE SIRHA
PRO-ACTIVE INTERNATIONAL INTERNATIONAL NETWORK:
TEAM OF ORGANIZERS Omnivore World Tour Sirha Green
10 | 12 March 2019 14 | 16 June 2020
The organizing team of HUNGEXPO Zrt. has Paris, France Eurexpo Lyon, France
thorough knowledge of the Hungarian market Mondial de la Bière Bocuse d’Or Europe
and experience after hosting three previous 17 | 19 May 2019 June 2020,
Sirha Budapest events, supplemented by many Paris, France Tallinn, Estonia
years of professional exhibition and competition Bocuse d’Or France Sirha
hosting experience of the French Sirha team (GL September 2019 23 | 27 January 2021
events Exhibitions) in the Food Service sector, Paris, France Eurexpo Lyon, France
ensures that Sirha Budapest will lastingly remain Sirha Istanbul Bocuse d’Or Finale
the second largest event of the international November 2019, 26 | 27 January 2021
network. Istanbul Congress Center, Eurexpo Lyon, France
Istanbul, Turkey
Coupe du Monde de la Pâtisserie
SIRHA BUDAPEST TRADE Europain Finale
EXHIBITION, HOSTED BY GL 11 | 14 January 2020
Paris, France
24 | 25 January 2021
Eurexpo Lyon, France
EVENTS
www.sirha-budapest.com
GL events is a leading international integrated
group in the events organisation sector and
is present all over the world with three main
CONTACTS
activities: Ms. Enikő MÁRKI
EXHIBITION DIRECTOR Tel. +36-1/263-6049
Organisation of shows, exhibitions, cong- Mob. +36-30/948-5129
Ms. Klára TIHANYI E-mail: marki.eniko@hungexpo.hu
resses and events. Tel. +36-1/263-6032
Management of reception spaces for local Mob: +36-30/250-3677 Ms. Barbara MEZŐ
authorities and event organisers. E-mail: tihanyi.klara@hungexpo.hu Tel. +36-1/263-6052
Support and services associated with Mob. +36-30/693-2579
E-mail: mezo.barbara@hungexpo.hu
events. Sales
With a presence on 5 continents and 20 count- Ms. Eszter ABONYI Ms. Ivett RAUNICKER
ries, the group achieved a turnover of M€ 953 Tel. +36-1/263-6023 Tel. +36-1/263-6011
in 2017 and employs 4 300 people. GL events Mob. +36-30/495-6497 Mob. +36-30/445-8907
E-mail: abonyi.eszter@hungexpo.hu E-mail: raunicker.ivett@hungexpo.hu
Exhibitions organises more than 200 shows,
exhibitions and contests worldwide.
JOIN SIRHA INTERNATIONAL NETWORK
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