MEDIA INFORMATION - Dähne Verlag
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
MEDIA 2019
INFORMATION
Phone +49/7243/575-106
Fax +49/7243/575-100
advertising@daehne.com
www.daehne.com/media-info
www.petworldwide.net
Media Information
Publisher information
In brief Advertising Subscription rates
PET worldwide is published in English. It offers expert in- Thomas Heinen, Patricia Bader Annual subscription
formation on the international pet trade and on suppliers € 85.– incl. p + p
and service-providers in the pet sector. The reporting Volume
spectrum ranges from news and personnel to detailed Volume 18, 2019
Terms of payment
reports from both industry and commerce, and on to pre- Frequency of publication Net payment due within 20 days
views and reviews of the major trade fairs worldwide. On 6 x (see enclosed schedule) of date of invoice
a regular basis the magazine publishes detailed country
reports, which analyse both the retail scene and the rele- Publishing house Terms + Conditions
vant manufacturers of the country concerned. Every is- Dähne Verlag GmbH www.daehne.com/media-info
sue uses market surveys and reports on new products to
Postal address Accounts
present a topic of current significance.
P.O. Box 10 02 50, 76256 Ettlingen, Germany (D) Deutsche Bank; Kaiserstr. 90
Membership D-76133 Karlsruhe, Nr. 714 600 00
Delivery address (BLZ 660 700 04)
VDZ, SZV Am Erlengraben 8, 76275 Ettlingen, Germany
BIC: DEUTDESM660
Chief editor Telephone +49 (0) 72 43 / 575-104 IBAN: DE68 6607 0004 0071 4600 00
Ralf Majer-Abele Fax +49 (0) 72 43 / 575-100
Internet www.petworldwide.net (A) Raiffeisenverband Salzburg
Editorial team Nr. 160 178 65 (BLZ 35000)
E-mail advertising@daehne.com
Philipp Gardemin BIC: RVSAAT2S
Photo cover: Maya Kruchancova, Fotolia IBAN: AT84 3500 0000 1601 7865
(CH) Coop Bank Basel
Nr. 481116.290000-8
Clear. Nr. 8440, PC-Kto 40-8888-1
BIC: COOPCHBB
IBAN: CH84 0844 0481 1162 9000 0
Media Information
Circulation | Target groups | Editorial content
Circulation analysis Analysis Analysis of 2017 editorial component
Estimated copies per issue 2017 = 6 issues Total 242 pp = 100.0 %
Print figure (Print and 11 300 Total size Trade 44 pp = 18.2 %
e-magazin) 321 pp = 100.0 % Industry 27 pp = 11.2 %
Actual circulation 11 201 Editorial News 37 pp = 15.1 %
Thereof subscriber copies 3 127 242 pp = 75.2 % Country reports 28 pp = 11.4 %
Advertising Trade fairs/congresses 26 pp = 10.8 %
80 pp = 24.8 % New products 17 pp = 7.0 %
Main focus/special 38 pp = 15.5 %
of which Others 26 pp = 10.8 %
Bound-in inserts 0 units =
Loose inserts 0 units =
0.0 % of
}
0.0 % advertising
Circulation by target groups Geographical analysis of circulation
Australia/Oceania
258 | 2.3 %
Asia and Pazific Rim
Retail chains 1.126 | 10.1 %
Others (with headquaters)
254 | 2.3 % 3 971 | 35.5 %
Central- and South America
Industry
704 | 6.3 %
1 885 | 16.8 % Services
217 | 1.9 %
Europe North America
Gartencentres an Whollesalers, 7 205 | 64.3 % 1 908 | 17.0 %
DIY retailers with Export/Import suppliers
pet depts 4 362 | 38.9 %
512 | 4.6 %
Media Information
Advertising rates No. 18 Rates effective from 1 October 2018
Advertisement formats and rates
Format Format Number of Width x Depth Basic price 4 colours
210 mm width, 297 mm depth, DIN A 4 columns in mm black/white €
Type area €
187 mm width, 270 mm depth 1/1 page 4 columns 187 x 270 1 915.– 3 505.–
Columns 1/2 page 4 columns 187 x 133 horizontal
1 100.– 2 240.–
4 columns, 43 mm wide 2 columns 91 x 270 vertical
Printing and binding processes 1/3 page 4 columns 187 x 87 730.– 1 540.–
Offset printing and stapled binding 1/4 page 4 columns 187 x 64 horizontal
Copy 2 columns 91 x 133 vertical 560.– 1 160.–
Copy up to 70 lines per cm/300dpi. 1 columns 43 x 270
However, please pay careful attention
1/8 page 4 columns 187 x 30 horizontal
to the technical instructions.
2 columns 91 x 64 vertical 280.– 640.–
Frequency of publication:
1 columns 43 x 133
Six times a year
Publication dates back cover 4 columns 187 x 270 2 730.– 4 320.–
Refer to schedule inside front 4 columns 187 x 270 2 400.– 3 990.–
Advertising deadlines cover
Refer to schedule
inside back 4 columns 187 x 270 2 120.– 3 710.–
cover
Rate per single-column millimetre: in advertising section € 2.45
in editorial section € 5.20
Surcharges and other prices
Surcharges per standard colour (Euro scale)/special colour (basic 4c) Discounts Frequency rates Volume rates
≥ 1/1 page € 530.– 1/4 page € 200.– Valid for one year from 2x 2 % 2 pages 5%
1/2 page € 380.– 1/8 page € 120.– publication date of first 4x 5 % 4 pages 10 %
1/3 page € 270.– ≤ 1/16 page € 110.– insertion 6 x 10 % 6 pages 15 %
No discount on loose or bound inserts.
HKS, pantone and metallic colour extra surcharge € 280.–
Bound inserts
2-sided* 4-sided 6-sided 8-sided
Special formats/positions/Job advertisements
€ 3 030.– € 4 040.– € 6 060.– € 7 680.–
2/1 page on request
* on request
Front cover flap see extra information
Guaranteed positions € 250.– Loose inserts
Print over gutter margin € 180.– Maximum size 205 x 292 mm
Bleed additional 3 mm 10 % of basic rates Up to 25 g € 1 475.–
Up to 50 g € 2 360.–
Small advertisement rates
Situations vacant per mm € 2.45 Adhesive postcard
Private situations wanted per mm € 1.96 € 950.–
Charge for box number € 6.00
Delivery address for inserts
All job advertisements will be published
DG Druck GmbH
for free online on www.petworldwide.net
Betr.: PET worldwide No. …
Werner-Siemens-Straße 8
76356 Weingarten, Germany
A sample copy must be supplied in advance to Dähne Verlag GmbH,
Advertising dept, P.O. Box 10 02 50, 76256 Ettlingen, Germany
Media Information
Schedule and editorial topics
Issue Schedule Keynote topics
Publication date 9.1.2019 PR-Presentation of new products of the year with the vote for the “Best New Product” (PR advertisement)
1
January-
Advertising deadline
Copy deadline
Editorial deadline
3.12.2018
7.12.2018
3.12.2018
Products for hamsters, rabbits, guinea pigs and other small animals (Complete foods, treat products, toys, small animal enclosures, cages and trans-
port boxes to litter and care products)
Country report: Belgium - including PR advertisements “Manufacturers and suppliers”
February
Publication date 12.3.2019 Fair report: Global Pet Expo in Orlando (20 – 22 March)
2
March-
Advertising deadline
Copy deadline
Editorial deadline
18.2.2019
21.2.2019
7.2.2019
Dog food (Dry and moist food, BARF and frozen feeds, diet and special food, dog biscuits and treats, snacks and dietary supplements)
Country report: Poland - including PR advertisements “Manufacturers and suppliers”
April
PET Publication date 22.3.2019 The PET Buyers‘ Guide is the indispensable helper for the pet trade and all trading companies with pet assortments. Categorized according to
Advertising deadline 22.2.2019 product ranges, it offers a quick overview of the leading international suppliers and wholesalers in the Pet sector. You’ll find all information about
Buyers‘ Guide Copy deadline 26.2.2019 this at www.pet-buyersguide.com.
2019/20
Publication date 24.4.2019 Fair preview: Zoomark International in Bologna (6 – 9 May) including PR advertisements “New products of the exhibitors”
3
May-
Advertising deadline
Copy deadline
Editorial deadline
29.3.2019
1.4.2019
22.3.2019
Fashion and accessories for pet (Dog clothing, leashes, collars and harnesses, toys, bowls, scratching trees, dog and cat furniture)
Showcase: Natural, holistic and functional dog food (organic wet and dry food, treats and food supplements with positive health effects)
Country report: France - including PR advertisements “Manufacturers and suppliers”
June
Publication date 25.6.2019 Fair review Zoomark international incl. pictures of the exhibitors (PR advertisements) - appears simultaneously in pet Fachmagazin
4
July-
Advertising deadline
Copy deadline
Editorial deadline
24.5.2019
3.6.2019
20.5.2019
Cat food (Dry and moist food, BARF and frozen feeds, diet and special food, treats, snacks and dietary supplements)
Country report: USA - including PR advertisements “Manufacturers and suppliers”
August
Publication date 4.9.2019 Ingredients and additives for pet food (antioxidants, technologies for greater food safety, flavour and pet health as well as other pet food contents)
5 Advertising deadline
Copy deadline
September- Editorial deadline
6.8.2019
13.8.2019
6.8.2019
Products for small dog breeds (Food and snacks, care and health products, collars and leads, transport boxes and carrier bags, beds and
baskets, clothes, toys and accessories.)
Sustainability: How companies in the pet supplies sector can set themselves up as sustainable incl. special section PR advertisements “Sustainability:
Company profile”
October Country report: Italy - including PR advertisements “Manufacturers and suppliers”
Publication date 20.11.2019 Freshwater and seawater aquaristics (Food: Main and complementary foods for fish and invertebrates, rearing foods / Care and maintenance: water
6
November-
Advertising deadline
Copy deadline
Editorial deadline
23.10.2019
30.10.2019
23.10.2019
tests and water conditioners, substrates, fertilizers, remedies and algae treatment and prevention / Equipment: aquarium kits, filters, pumps,
lighting systems, heaters and CO2 injection systems / Accessories: fishnets, tubes, thermometers, tools and decoration / Breeders, importers
and wholesalers dealing in fish, invertebrates and aquarium plants) 4OBDLTBOETVQQMFNFOUBSZGPPEGPSEPHTBOEDBUT
Country report: Russia - including PR advertisements “Manufacturers and suppliers”
December
Publication date 8.1.2020 PR-Presentation of new products of the year with the vote for the “Best New Product” (PR advertisement)
1
2020
Advertising deadline
Copy deadline
Editorial deadline
25.11.2019
29.11.2019
25.11.2019Media Information
Special forms of advertising: Pocket
The PET worldwide pocket is a special insert in a handy DIN A6 format (147 mm high and 104 mm wide),
which is glued into an issue of PET worldwide. The editorial team produces the contents in collaboration
with the client.
The layout is the “PET worldwide Layout”, which gives the product a high degree of credibility. Depending
on the issue, this presentation option is offered exclusively to
just one company.
Pocket standard (20 pages in total)
1 title page, 18 pages of content, 1 full-page advert 4c € 6 860.–
Pocket XL (28 pages in total)
1 title page, 25 pages of content, 2 full-page adverts 4c € 8 832.–
Pocket XXL (36 pages in total)
1 title page, 32 pages of content, 3 full-page adverts 4c € 10 743.–
The pocket is glued onto an editorial “carrier page”,
which also features content on the client’s company.
Additional services: Publication on www.petworldwide.net,
100 specimen copies, higher circulation for an additional charge.
Special advertising formats
Example:
Got an idea for an unusual advertising format? L-advert
Want your ad to be even more striking? across spine
Then talk to us. We work with you to realise advertising formats that
attract greater attention. No matter whether they’re island advertisements,
L-adverts, round adverts, adverts with punched-out parts, fold-out pages,
magazine banderoles – there’s a host of possibilities!
We’ll turn your ideas into reality, to make your advertising even more noticeable.
All prices exclusive of VAT.Media Information
Cover flap advertisements
Cover flap advertisements are placed on additional fold-out pages on the cover:
Cover 1 € 3 710.–
½ page inside left cover flap (1/2 cover) Cover 1
Cover 2 € 5 570.–
1/1 page (over gutter margin) inside left cover flap
(1/2 cover) and left half side cover Cover 2
Cover Spezial € 5 880.–
2 columns/187 mm high below the magazine logo outside the left Cover Special
cover flap (1/2 cover) + ½ page on the same cover flap inside
Cover XXL € 10 743.–
The complete cover flaps to the right
Inside is a 2/1 page ad over gutter margin Cover XXL
Cover Gate € 9 800.–
2 cover flaps (1/2 cover to the left and ½ cover to the right)
with an 2/1 page ad over both gutter margins
Cover Gate
Media Information
Procedures and specifications for
the supply of advertising material
All data must be supplied as print quality PDF/X-1a, PDF/X-3 or Please utilise the following procedure for naming your file
PDF/X-4. Please also ensure that Abbreviation* of publication title + issue number + name of advertiser
• all colours are created as CMYK or desired special colours; e.g.: diy9-10Miller.pdf
• all directly processable images and graphics are encapsulated;
• all type fonts used are encapsulated; *Abbreviations:
• images are stored exclusively in bitmap, grey-scale or CMYK mode diy = diy Fachmagazin; DIN = DIY International; HF = Holzforum;
with profile ISOcoated v2 for sheed offset (maximum application of pet = pet Fachmagazin; PWW = PET worldwide; AQ = Aquaristik;
colours: 300 %). By no means may “indexed” colours, RGB or other Car = Caridina; GT = Garten & Teich
modes or profiles be used. Image format either JPG, TIFF or EPS.
• you provide a reliable colour printout of the data, since we have no Data by data carrier
other way of checking the accuracy of the proof. Use can be made of any current data carrier.
We can not guarantee correct reproduction unless we receive your You’ll find information on add sizes and technical specifications for
colour printout before the copy closing date. This is particularly loose inserts, bound inserts, tip-on cards and product samples on
important for colour reproduction. the internet at www.daehne.com/media-info
Data transfer by E-mail
Such files should not exceed 20 MB in size. E-mail: copy@daehne.com
Big size data files
Use the service www.wetransfer.com for data files with more than 20
MB. The service is free of charge.Your Dähne advertising team
Advertising manager Advertising sales Advertising sales Advertising sales Advertising administration Benelux/Scandinavia
Thomas Heinen diy Fachmagazin, pet Fachmagazin, Aquaristik, Caridina, Manuel Weber Lothar Wittich
t.heinen@daehne.de DIY International, PET worldwide, Garten & Teich m.weber@daehne.de Wittich Verlagsvertretung
Phone +49/7243/575-106 Holzforum, diyonline.de, petonline.de, Kathi Rumi Phone +49/7243/575-106 Phone +49/54 07/81 63 22
diyinternational.com, petworldwide.net k.rumi@daehne.de Fax +49/54 07/89 83 20
holzforum-online.de, Patricia Bader Phone: +49/63 51/9 99 99 77 l.wittich@daehne.com
André Petras p.bader@daehne.de
a.petras@daehne.de Phone +49/7243/575-104
Phone: +49/7243/575-107
The advertising agent for your country:
USA/Canada/UK/Ireland France/Portugal Italy/Spain Poland China Taiwan
Marie-Ann Vonstein Martine Kilias Gloria Oddone Andrzej Ceglarek Hannah Lee Joy Wang
Wittich Verlagsvertretung Wittich Verlagsvertretung Wittich Verlagsvertretung PET Media ACE Marketing Inc. Infotrade Media Co., Ltd.
Phone +49/2381/9 05 64 91 Phone +49/541/1 50 51 97 Phone +49/541/6 00 52 08 Phone +48/71/723 41 72 73 Phone +86/755/83 98 56 67 No. 508, Sec. 3,
Fax +49/2381/9 05 64 91 Fax +49/541/7 70 31 76 Fax +49/541/6 00 52 09 andrzej@e-pets.eu hannahlee@acemarketing.com.cn Wen Hsin Rd., Situn Dist.
m.vonstein@daehne.com m.kilias@daehne.com g.oddone@daehne.com Taichung 40753, Taiwan
Phone +886/4/23 13 21 89 #206
Fax +886/4/23 13 32 39
service@trade-eye.comYou can also read
