Apple Alberta's health & wellness magazine - 2017 & 2018 media kit - Alberta Health Services
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apple
be healthy • be well • be informed
applemag.ca
Alberta’s
health &
wellness
magazine
2017 & 2018
media kit
and rate card
READERSHIP
Helping Albertans know
more about their health
Apple is Alberta’s health and wellness magazine
and delivers information to an estimated 520,000 Apple highlights
readers an issue. This quality consumer magazine • Published four times a year:
spring, summer, fall and
is published four times a year by Alberta Health winter
Services, with 140,000 copies distributed in more • More than 60 per cent of
than 2,000 locations across the province. Our Apple’s production is funded
by partnerships, sonsorships
original, friendly, practical content helps Albertans and advertising revenue
better understand and manage their and their • We estimate our readership
families’ health. is two million Albertans a
year.
SPONSORS
Apple is pleased to acknowledge its partners:
Founding Partner
2 APPLE
media kit 2017 & 2018
applemag.ca 3
OUR APPROACH
Understanding the roots
and influences of health
We talk about health in a straightforward way. Our content is • A realistic approach to lifelong health; we resist quick fixes
100 per cent original and vetted by health experts from across • We don’t “should” on people—we support rather than tell
the province. We strive to be friendly, understandable and them what to do. We offer advice not orders.
trustworthy. We aim to be creative and memorable. And we work • Guidance and direction from a standing editorial council and
to change how readers think and act about health. Their health. community partners
Their family’s health. And their community’s health. • A commitment to remove the barriers, stigmas, biases and
The supporting pillars of our content include: misguided notions associated with public attitudes to health,
• A strong focus on early childhood development, brain wellness, diseases and illnesses
development and the roots of mental illness, addiction and • We move conversations and understanding about health and
other illnesses wellness forward.
4 APPLE
media kit 2017
COLUMNS
Bites Praising passion
Short bursts of seasonal and Recognizing people who go
current healthy tips. above and beyond to improve
health in their communities.
ACTIVE LIVING PARENTS & KIDS Keep in mind
Advice and tips for being active. Timely and positive information A regular conversation on the
about pregnancy, early childhood many elements of mental health.
development and parenting.
Alberta Innovates FOOD SIGHT
Each issue features 10 pages A two-page spread that delves
of research stories from Alberta into the origins and diverse
Innovates. use of a single ingredient
grown and readily available in
Alberta. Complete with print and
accompanying online recipes.
50+ Youthful Building brains
Advice and information on how A look at the health and safety In partnership with the Alberta
health changes with maturity. concerns of youth from six to Family Wellness Initiative, we
26. look at how brain development
affects individual, family and
community health.
apple Apple advertising & marketing/t: 403.828.0226/e: Denice.Hansen@ahs.ca
applemag.ca 5
EDITORIAL CONTENT
SPRING 2017 SUMMER 2017
food and nutrition Active Albertans
• nderstanding our emotional relationship with food
U • W here to walk in more than a dozen Alberta cities and
• Learning to cook at any age towns
• How to eat as you age • Active and walkable communities—how community
• 25 foods to try—and hey—they’re healthy too design influences our health
• How to build a healthy plate • Learning active lifestyle skills
FALL 2017 WINTER 2018
Healthy relationships UNDERSTANDING OBESITY
• ow to have a real friendships in the 21st century
H • U nderstanding obesity
• Talking about youth suicide • Preventing and managing obesity in families and
• Understanding physical, emotional and sexual consent communities
• Getting along with yourself • Risks and influences
SPRING 2018 SUMMER 2018
AWKWARD HEALTH MOMENTS Summer fun and safety
• Mentioning the unmentionables • 10 reasons to learn to swim
• Getting the lowdown on women’s pelvic floors • Picnics and grilling 101, from recipes to insect
repellents
FALL 2018 WINTER 2019
MAN TALK ON THE ROAD
• The buddy system: guys helping guys • 1 5 ways to be a better winter driver
• Reducing workplace injuries • Warm thoughts: staying warm and warming up
Content subject to change
apple Apple advertising & marketing/t: 403.828.0226/e: Denice.Hansen@ahs.ca
6 APPLE
media kit 2017 & 2018OUR READERS
52 per cent are looking for health
Reader insight
information
74 per cent read four issues a year
Readers gave us loads of insight in their responses to the 2016 27 per cent make an annual household
Apple Survey. They told they trust Apple because it’s: income of $45,000 or less and 21
• Helpful per cent make an annual income of
• Informative $139,000 or more
• Credible 21 per cent have children living at
• Easy to read home
• Diverse
• Alberta-based
• Evidence-based. 30 per cent live in Calgary; 18 per cent
More than half of readers use Apple as a practical resource to live in Edmonton
improve their health. And most readers are loyal, reading Apple
four times a year. They are most interested in food and nutrition, 59 per cent were able to recall one or
research and healthcare innovation, active living, preventing more stories when asked.
illness and senior’s health.
apple Apple advertising & marketing/t: 403.828.0226/e: Denice.Hansen@ahs.ca
applemag.ca 7SPONSORED CONTENT
Working with the Egg Farmers of Alberta, Apple created a highly original two-page spread that offered a
dozen quick facts into the versatility of eggs.
Telling your story
Apple’s sponsored content stories can help you reach a large almost 33,000 copies to regular subscribers and more than 92,000
audience. Our team will work with you to create a narrative that’s on free newsstands.
based on Albertan’s values and translates complex ideas into Apple vast distribution network can help you get more value
concepts anyone can easily understand. from your advertising dollars.
Apple prints 140,000 issues four times a year and reaches When we tell your stories, we reflect human experiences—ones
more than 500,000 readers across Alberta every issue and more that people can relate to. These experiences help your audiences
than two million every year. Our readership is largely based in better appreciate and recall your messages.
Calgary, Edmonton and their surrounding areas. We distribute
apple Apple advertising & marketing/t: 403.828.0226/e: Denice.Hansen@ahs.ca
8 APPLE
media kit 2017 & 2018Bringing stories
to life
Apple Talks are a series of community events that bring our Grey Matters Conference and the Calgary Horticultural Society’s
stories to life. They connect people to information about their Garden Show and the Calgary Health Show.
families’ and their communities’ health and give them practical,
hands-on health advice. Through Apple Talks, sponsors are able
to build relationships with communities across Alberta, generate
awareness about health and the work their organization does to Past Apple Talks
support their health. 2016 Horticulture Society Garden Show
Apple works with health experts from Alberta Health Services Apple partnered with the Alberta College and Association
and community partners to offer credible, evidence-based of Chiropractors and Physiotherapy Alberta College +
information about parenting, childhood development, active Association to create an interactive gardening health and
living, healthy eating, seniors’ health, mental health and more. wellness zone. The zone had 1,500 visitors and around
Each talk is tailored to an audience and topic. We strive to give 60 per cent participated in the display. More than 4,000
audiences health information in a memorable, engaging way— materials were distributed, including almost 2,000 copies
from presentations to interactive activities to storytelling. of Apple and 1,000 partner materials.
Since 2014, Apple has hosted 34 talks across Alberta and Kerby Centre Expo
distributed almost 46,000 magazines, including special reprint Gimbel Eye Centre and Apple hosted the talk “Seeing
issues on: healthy kids, healthy seniors, healthy eating and our your future” as part of a sponsored content package; the
brain. Alberta Association of Optometrists also participated.
Apple Talks continue to grow every year through partnerships Close to 80 people attended the event, which included a
with organizations, participating in community events and 45-minute question and answer session.
offering interactive displays and activities. In 2016/2017, Apple
will participate in the Kerby Expo, the Calgary Baby & Tot Show,
apple Apple advertising & marketing/t: 403.828.0226/e: Denice.Hansen@ahs.ca
applemag.ca 9PRINT ADVERTISING
Rates (Net)
UNIT 1x 4x 6x
Inside Front
Double Page Spread $12,500 $11,850 $11,260 Distribution
Regular Double Page Spread $11,855 $11,260 $10,700 Total distribution: 140,000
Inside Front Cover $7,250 $7,000 $6,520 Alberta Health Services sites: 15,000
Subscriptions: 32,600
Inside Back Cover $6,860 $6,520 $6,195 Free newsstands 92,000
Outside Back Cover NA NA NA (51,000 in Calgary and 41,400 in Edmonton)
Half Cover Calgary $4,200 $3,900 $3,750 NOTE:
Full Page $6,240 $5,928 $5,630 Key page and special placement requests
can usually be accommodated, but may be
2/3 Page $4,870 $4,625 $4,390 charged a 10% premium.
1/2 Page $3,760 $3,615 $3,435 Inquire about our special rates for
Calgary, Edmonton and rural regions; save
1/3 Page $2,620 $2,490 $2,360 up to 40% off our regular rates.
1/6 Page $1,495 $1,425 $1,350 We also offer a generous discount for
not-for-profit organizations.
Ad Deadlines
Month Space Material On Stands
Spring 2017 January 6, 2017 January 27, 2017 March 1, 2017
Summer 2017 April 1, 2017 April 21, 2017 June 1, 2017
Fall 2017 July 4, 2017 July 21, 2017 September 1, 2017
Winter 2018 October 3, 2017 October 27, 2017 December 1, 2017
Spring 2018 January 5, 2018 January 19, 2018 March 1, 2018
Summer 2018 April 2, 2018 April 23, 2018 June 1, 2017
Fall 2018 July 3, 2018 July 23, 2018 September 1, 2018
Winter 2019 October 2, 2018 October 23, 2018 December 1, 2018
For advertising and production inquiries:
Denice Hansen, Sales Consultant
t: 403.828.0226
e: Denice.Hansen@ahs.ca
apple Apple advertising & marketing/t: 403.828.0226/e: Denice.Hansen@ahs.ca
10 APPLE
media kit 2017 & 2018PRODUCT SPECIFICATIONS
Ad Dimensions (Inches)
UNIT (width x height) TRIM LIVE BLEED
Full page 8.25” x 10.75” 7.75” x 10.25” 8.75” x 11.25”
Double page spread 16.5” x 10.75” 16.0” x 9.75” 17.0” x 11.25”
1/2 double page spread 16.5” x 5.0” 16.0” x 4.75” 17.0” x 5.25”
2/3 vertical 4.75” x 9.75” n/a n/a
1/2 horizontal 7.25” x 4.75” n/a n/a
1/3 square 4.75” x 4.75” n/a n/a
1/3 vertical 2.25” x 9.75” n/a n/a
1/6 vertical 2.25” x 4.75” n/a n/a
Health Wanted
Single 3.5” x 1.625” n/a n/a
Double Vertical 3.5” x 3.33” n/a n/a
Double Horizontal 7.25” x 1.625” n/a n/a
Calgary Half Cover Front 4.25” x 10.75” 3.75” x 10.25” 4.75” x 11.25”
Calgary Half Cover Back 4.5” x 10.75” 4.0” x 10.25” 5.0” x 11.25”
Full page sizing: Please be advised Apple cannot guarantee 100% colour accuracy
and is not responsible for inaccurate information on supplied ads.
Trim size: 8.25" x 10.75" Partial page ads require a defining border.
Live area: 7.75" x 10.25"
Bleed size: 8.75" x 11.25"
(includes 0.25" bleed area
on all sides)
Sponsored half-cover:
Front trim size: 4.25” x 10.75”
Back trim size: 4.5” x 10.25”
1/6
1/3 SQ
Double page spread Full page 1/3 V
2/3 V
(DPS) (no bleed) V
1/2 double page spread 1/2 H
apple Apple advertising & marketing/t: 403.828.0226/e: Denice.Hansen@ahs.ca
applemag.ca 11PRINT AD REQUIREMENTS
Digital Specifications
Acceptable file format: PDF/X-1a
Colour space: CMYK
Image resolution: 300 dpi (at 100%)
Image compression: not permitted
Maximum ink density level: 300%
Fonts: embedded
Bleeds: 0.25” on all sides of full page ads and 1/2 double page spread ads
Output file resolution: 2400 dpi
Output file frequency: 150 lpi
Output paper width/height: additional 0.5” on all sides (i.e., 9.25” x 11.75” for a full-page ad)
Crop marks: must appear outside the bleed area
Offset: 0.25” or 18 pt
Live matter: 0.25” from the trim on all sides
Rich black: 30C, 99K for text 24 points or more only
Production Specifications
Cover stock: 100 lb. matte text
Text stock: 50 lb. #4 matte
Cover printing: Offset sheetfed
Text printing: Offset web
Colour: 4/4 throughout; additional colours available for $2,250 per page per issue
Binding: Saddle stitch
apple Apple advertising & marketing/t: 403.828.0226/e: Denice.Hansen@ahs.ca
12 APPLE
media kit 2017 & 2018ONLINE ADVERTISING
Extending your reach
Print advertisers receive digital advertising at no charge. Ads
run throughout the production cycle, at a minimum; page views
of the site are currently 388,000 a year, and growing. There were Additional Services
127,300 page views of the Spring 2015 issue alone. On average, Apple offers a number of advertising, sponsorship
people view 18 pages per visit and spend seven minutes reading and partnership opportunities to help you reach your
articles. Ads are also seen on Apple’s digital magazine app, marketing and communications goals.
available for download through the Apple, Google Play and
For publishing and content inquiries:
Amazon app stores.
Terry Bullick, Publisher & Editor
Readers also follow us on Facebook, at
t: 403.943.2892 c: 403.630.3181
facebook.com/applemagca.
e: Terry.Bullick@ahs.ca
For advertising and production inquiries:
Web Ad Sizes Denice Hansen, Sales Consultant
t: 403.828.0226
Horizontal ad: 468 x 60 pixels
e: Denice.Hansen@ahs.ca
Side bar ad: 300 x 250 pixels
DPI range: 72 to 120 dpi
NOTE: Interactive and multimedia digital ads are available in most
instances.
apple Apple advertising & marketing/t: 403.828.0226/e: Denice.Hansen@ahs.ca
applemag.ca 13MIND BODY SOUL health wellness NUTRITION development family men
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MIND BODY SOUL health wellness NUTRITION development family men
women children pregnancy seniors active safety advice information
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children pregnancy seniors active safety advice information insight
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