INTRODUCING FASTKEY SELLING A PROPERTY SUCCESSFULLY IN THE NEW DECADE: IS BIG DATA & PROPTECH THE ULTIMATE SOLUTION? - REHDA ...
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Introducing FastKey Selling a Property Successfully in the New Decade: Is Big Data & PropTech the Ultimate Solution?
Jason Gregory – Managing Director, PropertyGuru FastKey
Expectations have changed in 13 years…
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https://media.licdn.com/mpr/mpr/
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Slow RESPONSE TIME
with high risk
of enquiry leakage
leading to a loss of
opportunity and revenue
Company Confidential. 7
High volume & manual data
entry leading to longer
processing times and poor
consumer experience
8
Company Confidential.
Company Confidential.
Company Confidential.
Largest Proptech Company in SEA
Singapore Indonesia
MONGOLIA 5
Leading Marketplaces
2.4 Million
JAPAN
CHINA
Property Listings
Malaysia Vietnam
23 Million
HONGKONG
MACAU
MYANMAR
Property Seekers Monthly
THAILAND
PHILIPPINES
CAMBODIA VIETNAM
800,000 Thailand
SRI LANKA
Sales Enquiries Monthly
MALAYSIA
SINGAPORE
45,000
INDONESIA
Agent Customers Monthly
PropertyGuru Group Portal Asia Real Estate Summit Asia Property Awards
10Our Trusted Partners
Thailand
Vietnam
Malaysia
Singapore
Indonesia
11To help people make
confident property decisions
through relevant content,
actionable insights and world-class service.
12FastKey Enhanced Value Proposition
Best in class Branded Close more deals, Faster; with Extended Reach with Real-time Data Driven
Consumer Experience Gamified Lead Management Agent Marketplace Decision Making
• Branded Application (White • V isualize key metrics
• G amified Lead Management • Expose your project to
Label) to strengthen your brand on interactive dashboards
driving greater sales & more Agents with buyers
Interactive online experiences marketing efficiency through Agent Marketplace
• • In app notifications to
including virtual tours & high impact Sales and Engagement nurture leads effectively
• • Over 15,000 agents
visuals with Storytelle r leaderboards to encourage in Singapore
prompt customer service • Customized Excel
• Live inventory availability, pricing
report scheduling in your inbox
& booking delivers a great End to end channel and • Soon to launch to 50,000
Consumer Experience •
process management from lead Agents in all PropertyGuru • API Integrations available
aggregation, through to sales core markets with your par tners
• Digital Launch on PG Websites
Underpinned by PropertyGuru Data Privacy, Security, Customer Service & Full Support
13Best in Class Consumer Experience
Project discovery, Professional
Online registration representation to
of Interest & meet consumer’s
booking anytime demand with
anywhere customised sales
pitch
14Full product refresh and re-platform
01 02 03 04 05 06 07
Configure Lead Automatic lead Task based Financing Module Lawyers Automated Real
Online Lead and ROI routing to next ‘next best with affordability Module for time Reports
Gen measures available ‘checked action’ Lead check and loan SPA Signing & salesleader
Campaigns in’ salesperson Management tracking boards
VActionable Real Time Data with Automated Reports
• In app notifications ensuring leads are responded to and
engaged effectively
• Sales leaderboards on Response time and sales
performance increasing salesperson effectiveness
• Task based reporting & notifications highlighting overdue
tasks and leads withouttasks
• Live Dashboards and reporting enables quick decision making
at both group and individual saleslevel
• Detailed reporting at unit level with real time data and insights
to enable quick decisionmaking
• Gain deeper understanding of the drivers andmetrics across
your entire project portfolio
16Unprecedented & unparalleled agent reach across SEA!
Extend your project’s outreach to
more than 30,000 agents from Real
Estate agencies across 4 regions with
FastKey Projects.
Vietnam • Singapore: >14K agents
Coming Soon*
• Malaysia: >9K agents
Thailand • Indonesia: >8K agents
• Thailand: >2K agents
Malaysia
Singapore Go Beyond your appointed agencies.
IndonesiaClose More Sales, Faster; with Agent Marketplace exposure
• Projects exposed to over 30,000agents across
SEA Agent Marketplace in Singapore, Malaysia,
Thailand, Indonesia.
• Readily available information for Agent’s co-broking
opportunities for yourproject
18Data, Insights, Privacy & Support
Trusted by property Reliable & Scalable Data security & User On-Boarding & Full Customer
developers Integration Engagement Support
• A PropertyGuruCompany • Simplifies IT withmodular • Seamless integrationwith • In-product guidedtours • DedicatedEngagement
• First to market in2012 APIs other systems • In-productnotifications and Manager
• Over 500 projects across100 • Customizable useraccess • GPDR compliance toensure messaging • 5 days turnaroundtime for
developers Controls data privacy andsecurity • In-app chatsupport new project setup
• > SGD$5Bil in bookings • AWS Cloudinfrastructure for • No PII stored ondevices • Self Help withFAQs • Quarterly Businessreviews
through FastKey acrossSE Asia stability • Data encrypted atrest and in • Automated answers for • Regular teamtrainings
• Over 99.99%uptime transit common queries • Scheduled reports set up&
• Strict SLA’s managementHow FastKey supports the end to end journey from
discovery to sale
Pre-Launch Launch Sales Conversion Extended Sales Support
SalesKit & Storyteller
• Digitize your showroom and accelerate sales with • Facilitate bookings in real time • Multiple layers of booking status • Connect to Agent Marketplaces
Interactive VirtualTours, Smart Floorplans, Rich over multiple teams in multiple locations with customized access &visibility with customized Saleskit access of information to
Media and Digital Projection of unitavailability. • Manage price and inventory in real time • Home loan pre-approval checks unlock potential salesregionally
• FastKey StoryTeller brings your whole project to • Lawyers access to endorse and stamp • Lawyer access for SPAsigning
• Live updates on salesprogress
live, and takes the sales gallery to your buyers paperwork
Lead Management
• Eliminates manual distribution and Forms Dedicated Customer Engagement Team
lead leakage with Smart routing and
Smart lead assignment
Registration of Interest & Balloting • Capture and compile buyer • Full support from Content, inventory
• End-to-end data capture from leads to details digitally at every stage of the management &team training, to launch day
sales conversion all on oneplatform sales process, from pre-launch tosale. support
• Gain real-time visibility of buyer demand with
• Reduce processing time and
eBalloting for better inventory management
send documents digitally to 3rdparties
Agent Marketplace
• Accelerate sales with PropertyGuru Agents
viewing your projects and schemes across Unit Booking
South East Asia
• Facilitates payment for booking or sale anytime,anywhere
• Online payment system allows buyers to reserve a unit on the spot 20
• Customized sales documentgenerationBringing the Sales Gallery to the Buyers…
Virtual CityScape, Project and Interiors
Teck Fatt, Regional Business Analyst & Head of Content
View unit availability
overlaid on the 3rd Create multiple
model in Sales internal 360
Galleries, Property experiences to
Shows, inside represent all unit
FastKey and Online configurations
Customers can
experience the
location insights
from anywhere
in the worldThank you
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