Popcorn 2018 - Sam Houston Area Council
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Popcorn 2018
Why We Are Selling Popcorn
How to Make Your Unit Successful
In This Learn the Different Ways to Sell
Training You Get an Overview on Prizes and Other Incentives
Will Learn…
Logistics and Timeline of 2018 Popcorn Campaign
Additional Resources to You
IT’S FOR THE SCOUTS
• SHAC 2017 POPCORN UNIT
COMMISSIONS $740,000+!
• Scouts fundraise to earn their
own way as well as provide the
opportunity to fund their entire
year in Scouting.
• Provides Units the funding
needed to execute a successful
program year.
4
OVER $4 BILLION RAISED FOR SCOUTING WHY TRAIL’S END SINCE 1980 POPCORN • We have partnered with Boy Scouts of America Councils and Units to raise the funds needed to deliver the promise of Scouting for over 37 years. • Thank you!
3 Ways to Sell Show and Sell, Take Order, and Online Sales
SHOW
Show and SELL
and Sell
• Units purchase popcorn in predetermined amounts
with a postdated check and then sell in front of
locations (i.e. stores)
• SHAC currently has 122 units participating.
• It is too late for 2018 but if your unit is not doing it
please consider for 2019.
TAKE-Order Take-Order • Traditional way Scouts Sell Popcorn • Highest Dollar Average Per $ale • Highest Grossing Method
• Download the Trails End App and take orders this way • Or traditional way - orders can be taken on order forms
Trail’s
Trail’s End App
End App
• Mobile App by council w/their mix &
pricing
• Cascades to units & their Scouts’ phones
• Take orders & CC payment in real time
• Available in Apple App Store or Google
Play
• Instructions for setting up the app are at
www.shac.org/popcorn/#Resources2018 POPCORN FUNDRAISER
FOR THE MILITARY
1109/29/18
BLITZ DAYS 10/13/18
10/27/18The winner will • September 29, 2018 – Sell a total of
20 total traditional items by 9/29/18
be drawn and • October 13, 2018 – Sell a total of 40
total traditional items by 10/13/18
announced on
• October 27, 2018 – Sell a total of 60
Facebook the total traditional items by 10/27/18
following week. • Go to council website
(www.shac.org/popcorn/#Blitz) to find
entry link.
• All sales are cumulative
Scouts that meet the items sold count indicated by each date will
qualify for entry into the drawing for one of three • Multiple entries are allowed per Blitz
GoPro Hero3+ Silver Edition. DayOnline Selling • Personalized story • Simple to setup w/out help • Goal based & real time • Digital and social components drive viral possibilities
Online Selling
• Scouts share their stories
• Product line of products will
be different
• Serves as a testing ground
for new TE products
• Pricing will be different
• Depends on prices for all
councils across the country
• ShippingOnline Incentives
10 for $10 Promotion (Leaders)
• Units earn a $10 Amazon e-gift card for each 10 Scouts in
their unit with an online sale
• Redemption: Amazon code emailed to unit primary contact Leader Example:
10 Scouts w/ online sale = $10
monthly 30 Scouts w/ online sale = $30
• Qualification Period: August 1 to December 31, 2018
Bonus at $300 (Scouts)
• Scout receives $5 back for every $100 sold in the form of Scout Example:
$350 in online sales = $15
an Amazon e-gift card once $300 in online sales is reached. $400 in online sales = $20
• Redemption: Amazon code transferred to the Scout’s $500 in online sales = $25
REWARDS section of their online sales account.
• Qualification Period: August 1 to December 31, 2018.
16• FASTEST WAY TO….
KEEP IT FUN • WHAT – PRODUCTS / PRIZES
• WHY – CAMPING / GEAR / SPECIAL
KEEP IT MOVING TRIPS
• WHEN – DATES & DEADLINES
KEEP IT SHORT • WHERE – STOREFRONTS /
NEIGHBORHOODS
• HOW – BLITZ’S / APP / FORMS / ONLINEGRAND OPENING - 5 MINUTES REWARDS – 10 MINUTES EDUCATE – 10 MINUTES TRAIN – 10 MINUTES
KICKOFF
• GREAT TRAINING FOR YOUR UNIT’S
KICKOFF AT:
• https://www.trails-end.com/kickoff
• For your unit’s kickoff, be sure to:
• PLAN
• COMMUNICATE
• EXCITE
• PREPARE YOUR UNIT
19Prizes • Units that participate in the council prize program sell more popcorn! • Prizes give Scouts a goal to work toward • Prizes are easy to order and are shipped directly to the unit • IF a unit does not want to participate in prizes (NOT recommended) they must email nathan.doherty@scouting.org NO LATER 09/01/18 @11:59PM (HARD DEADLINE) in order to receive additional 3% commission (instead of prizes)
The Trail’s End
Scholarship*
• A Scout selling $2500 sold in one fall sale selling
period (Show and Sell, Door-to-Door, Online) to
qualify
• 6% of the retail goes into his “scholarship
account”
• Only have to hit $2500 once, all sales thereafter
are eligible for the 6%
• Accrues interest
• Learn more at www.trails-end.com/scholarship
*Trail’s End Scholarship still applies even if a unit chooses not to
do prizes.SHAC SCOUT
CHAMPIONS*
Trail’s End 2018 Top Seller Incentives
$ 1,000 - Movie (Scout + parent or guardian)
$ 1,500 - $ 50 Amazon eGift card + Movie + Dynamo Game
$ 2,500 - $ 150 Amazon eGift card + Movie + Dynamo Game
$ 3,500 - $ 250 Amazon eGift card + Movie + Dynamo Game
$ 5,000 - $ 400 Amazon eGift card + Movie + Dynamo Game
$10,000 - $1,000 Amazon eGift card + Movie + Dynamo Game
$15,000 - $1,500 Amazon eGift card + Movie + Dynamo Game
$20,000 - $2,000 Amazon eGift card + Movie + Dynamo Game
Movie: Lego Movie 2 (Feb 8 release date – attend that weekend)
Houston Dynamo: (2 tickets to a Dynamo or Dash soccer match)
*SHAC Scout Champions still applies even if a unit chooses not
to do prizes.Unit orders due online Popcorn Ordering by 11/01/18 @ 4:00 pm • Login to: scouting.trails- end.com • Click “Order Popcorn” • Follow the step-by-step instructions. • Orders from the app will be prepopulated
Popcorn Delivery
▪ Home Delivery for Unit Orders of $15,000 and Above!
▪ Gets product to you much easier, stress-free and saves volunteers
time, money and effort
▪ Great service / benefit for the high-achieving Units
25Popcorn Pickup
• Product will be available for pickup at • Please bring an appropriate vehicle(s)
your districts warehouse on that can pickup the popcorn in one
November 16th or 17th (depending on trip
district and warehouse) • Don’t forget to turn in Unit Top Seller
• Product must be paid for onsite using Forms
a unit check or money order • Contact your District Kernel for more
• (all other forms of payment will information
be refused and product will not
be given)Don’t forget….. Like us on Facebook: www.facebook.com/shactrailsend
• Kernel Journal
• Semi-month email blast and on SHAC Popcorn
Facebook page with items each unit kernel should
be doing. Written by kernels for kernels.
• Trail’s End Specialists
• Tess Wall – 713-824-0858 or
scoutertess@gmail.com
Resources for • District Executives and District Kernels
• Great for tips and tricks…..as well as a refill of
supplies
Your Unit • Trail’s End website (https://www.trails-end.com/unit-
training-dashboard)
• Short videos (3 mins. or less) on a myriad of
topics, FAQs, and more
• Council Staff
• Nathan Doherty – 713-598-4632 or
nathan.doherty@scouting.org
(but please try your DE first)Questions?
Timeline
• August 14, 2018 Popcorn kickoff for unit popcorn kernel
• After unit kick off take-order popcorn sales period
• September 29, 2018 Popcorn Blitz Day (goal: sell 20 traditional sales items total)
• October 13, 2018 Popcorn Blitz Day (goal: sell 40 traditional sales items total)
• October 27, 2018 Popcorn Blitz Day (goal: sell 60 traditional sales items total)
• November 1, 2018 by 4:00 pm Unit orders due online by 4:00 pm (scouting.trails-
end.com, click order popcorn)
• November 17, 2018 Popcorn distribution (see district website for location)
• November 17, 2018 Unit top sellers form due to district (at distribution center)
• November 17, 2018 Unit payments due to district (at distribution center)
• February 15, 2019 Online commissions issued and mailed to the committee chair on file
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