IWIS HOLDING TEGOLA, TEMA, FIVE - INNOVAZIONE E IDENTITÀ AZIENDALE PORDENONE, POLO TECNOLOGICO 27/03/2019 - BARZANÒ E ZANARDO
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Innovazione e identità aziendale IWIS holding Tegola, TeMa, FiVe Pordenone, Polo tecnologico 27/03/2019
Our Vision
We aim at being global suppliers of small-medium and large-scale building
products and systems, by focusing on a continuous search for increasingly
advanced products and systems.
We are constantly at our global clients’ sides, by supplying technical, design
and operational support, thanks to our 40-year experience on the market.
Our team aims at listening, understanding and meeting the customer’s needs.
Luciano Mazzer
President
IWIS group
IWIS Group today:
• Headquarter in Italia
• 18 factories
• 12 sales subsidiaries
• Distributors in 60
countries in the world
Headquarter Vittorio V.to ITALY
officies Industrial area
ASPHALT SHINGLES
BITUMINOUS MEMBRANES & UNDERLAYERS
INSULATING MATERIALS
TE.MA. BUILDING
TE.MA. ENVIRONMENTAL
RomaniaTE.MA. INTERIORS
RomaniaFUTURE ORIENTED COMPETITIVE LOGISTICS CERTIFICATIONS
IWIS declares that the used manufactoring processes are not water, air or soil pollutant and that all components of its products don’t contain substances harmful for the environment
IWIS TEAM and OUR CUST OMER
R&D for innovation
History begun in 1975 Only one market: BUILDING Blue Ocean Tegola becomes in few years the most important european player
A continuous growth Only one market: BUILDING • Only two products: Roofing shingles and Dampproofing membrane • Production facilities ITALY and RUSSIA • Many trade marks • Only one patent on TeFond (PCT) • From 1995 growth of TEGOLA and creation of new companies TeMa
Why to differentiate the market If we stay only one market: BUILDING Ocean becoming more and more red and full of sharks!
What is our selling strategy
New selling strategy More Business units: ✓ BUILDING (increasing product range and start producing insulating materials) ✓ ENVIRONMENTAL (from 2005): completely new range of products, produced converting existing technologies ✓ INTERIORS (from 2013): completely new market
More business units, different market It means development of more than 200 products and more than 50 trade marks IPR as a support to our strategy
IP as a support to selling strategy Today: 35 different patents on many different applications: • Acoustics • Roofing • Mining • Wateproofing • Drainage on football pitches • Tunnels • Membrane for tiles • Insulations
IP as a support to selling strategy ✓120 mio turnover ✓500 employees all over the world ✓Rate of growth of 1 new production machinery every 6 months ✓2 people deeply involved in patenting ✓1000 hours per year dedicated to patenting activities
IP as a support to selling strategy ✓ People involved in R&D are involved in patenting, working for the holding ✓ Basic information on IP for key personnel: CEOs, Commercial director, CFO, Marketing ✓ Strict policy to protect know how: access to production areas, NDA ✓ Analysis of the possibility to propose products without infringing existing patents ✓ Protection of the better ideas, in particular of products produced by sinergy of the production lines of the different companies of the group ✓ We do not make a massive protection ✓ Cooperation with key customers to develop as a private label producer their patented ideas
IP as a support to selling strategy ✓ Cooperation with patent attorneys ✓ Speed up the initial analysis to give fast feedbacks to the board ✓ Clear communication on cost and timing ✓ Patent attorney teaching company people about patents ✓ Continuous updating
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