High Street UK2020: Sustainability on the UK High Street - Professor Cathy Parker Institute of Place Management Manchester Metropolitan University
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High Street UK2020:
Sustainability on the UK High Street
@placemanagement
Professor Cathy Parker #hsuk2020
Institute of Place Management
Manchester Metropolitan University
What do we want? Vitality and viability
49.4%
45.7%
42.2% 39.8%
2000 2006 2011 2014
Town centre retail spend falling
Italy
Poland
Spain
France
Netherlands
Canada
Sweden
Germany
US
UK
0.00% 5.00% 10.00% 15.00%
online share of retail spend: 2014
CRR
50m
sqft
UK change in
retailer location
2000-2011
46m
sqft
Alsager Altrincham Ballymena Barnsley Congleton Holmfirth Market Rasen Morley St George, Bristol Wrexham
“People do not want to go into six different
shops for six different articles; they prefer to
buy the lot in one shop”
The American Grocer, 1892
“For better or worse this distributive revolution
is carrying us away from shopkeeping to mass
distribution”
McNair, 1931
201 factors influence high street performance
1.How much influence does each factor has on the vitality and viability of the High Street? 2.How much control does a location has over the factor?
HSUK 2020 model
Child-minding Opening hours
Not worth it Get on with it!
centre
How much control over a factor
Deliveries Leadership
Forget it
Political climate
Methods of Live with it
classification
Spatial structure
Location
How much each factor influences vitality and viability3.900
APPEARANCE
3.700 PLACE MARKETING
NECESSITIES
HOW MUCH TOWN CAN INFLUENCE FACTOR
PLACE ASSURANCE NETWORKS & EXPERIENCE
ENTERTAINMENT AND PARTNERSHIPS ACTIVITY HOURS
LEISURE MANAGEMENT
3.500 RECREATIONAL SPACE MERCHANDISE
Anchors
VISION&STRATEGY
RETAILERS
WALKING
DIVERSITY
3.300 ADAPTABILITY
Chain vs independent
Safety/crime
3.100
LIVEABLE ATTRACTIVENESS
Comparison/convenience
Barriers to Entry
2.900
ACCESSIBLE
2.700
3.300 3.500 3.700 3.900 4.100 4.300 4.500 4.700
HOW MUCH FACTOR INFLUENCES VITALITY AND VIABILITYQ: How much control do locations have? A: 64% 4.50 4.00 3.50 3.00 2.50 2.00 1.50 Delphi 1.00 Average 0.50 0.00
Footfall data indicator of vitality Supplied by Springboard 62 UK towns and cities 30 months of footfall (2012-2014) 563,828,709 people counted!
1. Comparison Shopping Town
A strong retail offer.
What type of town are you?Comparison Shopping towns Wide range of retail choice Strong retail anchor(s) Large catchment area Accessible by choice of means of transport Organise themselves to compete with other comparison towns and channels
2. Speciality town A unique offer, including retail, events, heritage, etc.
Speciality towns Offer something unique and special Anchor(s) not retail Attract visitors but serve local population Have longer dwell time Organise themselves to protect and promote identity and positioning
3. Convenience/Community town A convenient location for a mix of everyday retail, services and other benefits.
Monday market Tuesday market Wednesday market
130
Thursday market No market
Footfall profile by
market day
120
110
100
90
80
Monday Tuesday Wednesday Thursdaym Convenience/community town Focused on local community (offer, opening times, events etc) Convenience anchor – work, public transport, food shopping, markets Offers convenient mix of goods and services Accessible and locally connected
Convenience/community town Organise themselves to manage accessibility, concentration, reliability, and customer service……and identify additions to augment offer (click & collect etc)
Convenience turnover £bn
2
2014
1
2000
0 5000 10000 15000 20000 25000 30000 35000 40000
10 20 30 40
Source: IGDRethinking strategy in towns and
cities
“..each firm follows its own agenda
and goals and may not see itself part
of a larger, value-added channel”
Van Bruggen et al 2010from vertical marketing channel…. to horizontal
Repositioning Rebranding
Collaboration
Reinventing Restructuring
Special Issue, Journal of Place Management and Development, (9,4)Thank you for listening! Want to know
more?
Read our latest report
“Multifunctionality: A sustainable role for our town and
city centres”
www.placemanagement.org/research
Join us
www.placemanagement.org
@placemanagement @profcathyparker #hsuk2020You can also read
