JAPAN SPONSORSHIP OPPORTUNITIES 2021 - AWS | Contact Us
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JAPAN SPONSORSHIP OPPORTUNITIES 2021
Special Note
The AWS Summit Online Japan will take place during regular Japan business hours (Japan
Standard Time). The AWS Japan Sponsorship Team will host briefing webinars for all sponsors
before the Summit. Both the Summit and the sponsor webinars will be conducted in Japanese.
Therefore the main point of contact for each sponsor must be fluent in Japanese.
If a sponsor does not have an internal representative that speaks Japanese, they can designate
someone from their local Japan reseller/distributor or marketing agency to be the main point of
contact. Thank you.
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Table of Contents
Click here for Japanese version.
1 Event Overview
2 Sponsor Package
3 Sponsor Add-on’s
4 More Information
5 Sign Up
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Event Overview
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INFORMATION
AWS Summit Online is a virtual event series that brings the cloud
computing community together to connect, collaborate, and learn
about AWS. Held in key regions around the world, they attract
technologists from all industries and skill levels who want
to discover how AWS can help them innovate quickly and deliver
flexible, reliable solutions at scale.
In Japan, more than 20,000 customers will be joining us online to
seek solutions, content, and hands-on learning opportunities from
AWS and our Partners.
Don’t miss this opportunity to take part in one of the leading cloud
computing online events this year.
Click here for more information on AWS Summits. (updated frequently)
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AWS Summit Online – JAPAN OVERVIEW PACKAGES MPOS
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Event Overview
AWS Summit Online Japan provides customers with two full days of
learning opportunities, including: keynotes, 60+ AWS sessions, 50
customer sessions, 30 AWS partner led sessions, and 8 hands-on
11 – 12 May 2021 educational workshops. The topics presented in the keynote on day
1 will target business customers, and the topics presented in the
2 Keynotes keynote on Day 2 will target engineers.
On both days of the Summit, attendees will have the opportunity to
140+ Sessions chat live with subject matter experts from AWS and our sponsoring
Partners (ie: Ask an Expert and Ask the Speaker).
20,000+ attendees
Attendees will earn points for each session they view during the
On-Demand: 13-31 May event and upon earning a specified number of points they will earn
an AWS Summit participation certificate.
Attendees Keynotes Sessions Sponsored Sponsored
speaking sessions Landing pages
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Demographics – JAPAN
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Top Company Top Levels of Company
Job Role Size Industries AWS Usage Type
49% DEVELOPER/ENGINEER 35% 100–1,000 EMPLOYEES 35% SOFTWARE & INTERNET 33% RUN MULTIPLE PRODUCTION 41% ENTERPRISE
WORKLOADS ON AWS
11% SOLUTION ARCHITECT 27% 1,000–10,000 EMPLOYEES 19% COMPUTER & ELECTRONICS
42% SMALL-MEDIUM BUSINESS
24% DO NOT USE AWS TODAY
10% IT PROFESSIONAL 22% 1–100 EMPLOYEES 9% MANUFACTURING
18% EVALUATING/ EXPERIMENTING 2% STARTUP
10% SALES & MARKETING 17% 10,000+ EMPLOYEES 6% TELECOMMUNICATIONS WITH AWS
15% OTHER
8% SYSTEM ADMINISTRATOR 5% FINANCIAL SERVICES 14% RUN DEV/TEST WORKLOADS
ON AWS
4% ADVISOR/CONSULTANT 4% MEDIA & ENTERTAINMENT
11% RUN A PRODUCTION WORKLOAD
2% BUSINESS EXECUTIVE 3% PROFESSIONAL SERVICES ON AWS
2% IT EXECUTIVE 2% REATIAL
3% OTHER (Student, Researcher, 17% OTHER (Education, Healthcare,
Press and etc.) Government and etc.)
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Sponsorship Program Overview
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Sponsored sessions are Receive contact information for Sponsor promotion on select
available via VOD attendees who both opt-in and pre-event emails and social media
at the conclusion of Day 1 keynote actively engage with Sponsored
content during the event Attendee to sponsor recommendation
Feature sponsored session engine and push notifications based on
during simulive streaming Includes engaging with Sponsored preferences chosen during registration
content via On-Demand (13-31 May).
Network with customers Ability to search sponsors and
during your simulive session Click here for more information on lead sharing. sponsored sessions
via Q&A live chat by solution or industry
Sessions and content are also Promotion of On-Demand content for
available any time via On-Demand sponsors via email and social media
(13-31 May)
from 13-31 May
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Sponsorship Package Overview
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One (1) 30-minute pre-recorded breakout session - video production included
Ability for attendees to download your session presentation deck via a link on your session page
Available with both simulive streaming and video-on-demand (“VOD”)
Ask the speaker (Session Q&A with live chat during simulive streaming)
One (1) branded Sponsor landing page within the event platform
Link to your VOD session on your landing page
Feature up to eight (8) pieces of media and marketing assets on your landing page
Ability to post a welcome video, Logo and company description on your landing page
Logo placement on event website (sponsor listing page) and event platform
Active promotion in pre-event email
Active promotion on event platform
Logo inclusion in Sponsor acknowledgement playing before and after keynotes
Customized event promotion tool kit
Contact information for attendees who both opt-in and actively engage with Sponsored content
during the event
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Sponsorship Fee: ¥3,000,000, Opportunities: 30
› One (1) 30-minute pre-recorded breakout session - video › One (1) branded Sponsor landing page within the Sponsored
production included Event platform
› Session will be recorded between 15 March and 26 March, 2021 › Opportunity to customize header banner
at AWS Tokyo office, or between 29 March and 31 March, 2021 at › Link to your VOD session on your landing page
AWS Osaka Office
› All content must be reviewed and approved by AWS › Feature up to eight (8) pieces of media and marketing assets
on your landing page
› Speaker is required to register for the Sponsored Event and agree
to the AWS Event Terms and Conditions › Videos, catalogs, case studies and whitepapers are available
› Ability for attendees to download your session presentation › Ability to post a welcome video, Logos and company
deck via a link on your session page description on your landing page
› Available with both simulive streaming and video-on-demand › Video including your solution description or content that can be
downloaded from your landing page
(“VOD”)
› AWS Competency promotion (Available to AWS partners with at
› Simulive streaming sequentially after keynote on 11 May
least one competency)
› Feature sponsored session during simulive streaming
› All content must be reviewed and approved by AWS
› VOD is also available from your landing page
› Ask the Speaker (Session Q&A with live chat during simulive
streaming)
› Sponsor responds to session Q&A with live chat during simulive
streaming
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Sponsorship Fee: ¥3,000,000, Opportunities: 30
› Logo placement on Sponsored Event website (sponsor listing › Contact information for attendees who both opt-in to share
page) and Sponsored Event platform the contact information with Sponsors and actively engage
› When posting Logos in a list, the posting position will be in the with Sponsored content during Sponsored Event
order of sponsorship application › It includes engaging with Sponsored content via On-Demand
› Active promotion in pre-event email (13-31 May).
Click here for more information on lead sharing.
› Logo or company name inclusion in one (1) pre-event email (to
be determined by AWS)
› Active promotion on Sponsored Event platform
› Navigate to Sponsored session from Sponsored Event platform
top and session catalog page
› Optimize recommendation engine and push notifications to
Sponsored session and sponsor landing page
› Feature banner ads across Sponsored Event platform
› Feature 15-second bumper videos adjacent to AWS sessions
content
› Logo inclusion in Sponsor acknowledgement playing before
and after keynotes
› Customized Sponsored Event promotion tool kit
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(Marketing Promotional Opportunities)
Marketing Promotional Opportunities (MPOs) are a la carte enhancements available only to contracted sponsors, relevant to
each individual AWS Summit program. MPOs are designed to customize and enhance a sponsor’s participation through
unique engagement, brand awareness, and experience opportunities. MPOs are available on a first come, first served basis.
We will be releasing the list of MPOs when available.
Sample MPOs include:
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Lead Sharing
INFORMATION
Sponsors will receive leads for attendees who both opt-in and actively engage with Sponsored content during the Sponsored
virtual event. AWS will only share contact information from those attendees who complete the two-step consent process.
The following attendee information will be shared with sponsors: name, email address, address (including street address, city,
state, postal code, and country), phone number, title, and company.
We will notify sponsors regarding the timing of lead distribution closer to the event.
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Content Review
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In order to properly provide AWS related services and messaging to attendees, AWS will review in advance all sponsor
content used during the Summit. This includes: presentation decks, catalogs, videos and banner ads. Please review the AWS
Partner Network (APN) messaging and branding guidelines before creating content to ensure compliance and approval.
Review content:
Content used during the AWS Summit, such as presentation decks, videos, catalogs, case studies, white papers, banner ads,
bumper videos etc., will be reviewed by AWS.
Review process:
We will start accepting content for review on 19 February. Details will be announced at the sponsor briefing webinar on 19
February.
AWS Partner Network (APN) Messaging and Branding Guidelines
Please download the Japanese version from here.
Summary Guide in Japanese is here
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Sponsored Session Details
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Date and time in Japan Standard Time.
Sponsored session: Post your 30 minute pre-recorded session with presentation deck in PDF format
Session Format: Sessions may include up to 2 speakers (sponsor and/or customer)
Recording Date and Time:
(Tokyo) Mon, 15 March – Mon, 22 March and Thu, 25 March – Fri, 26 March ／ AWS Tokyo Office
10:00～11:30, 11:40～13:10, 13:20～14:50, 15:00～16:30, 16:40～18:10
※Tue, 23 March and Wed, 24 Mach are not available due to the AWS Partner Summit
※These slots are secured for sponsors
(Osaka) Mon, 29 March – Wed, 31 March ／AWS Osaka Office
8:30～10:00, 10:00～11:30, 11:40～13:10, 13:20～14:50, 15:00～16:30, 16:40～18:10
How to request a recording slot:
Please request up to three recording slots when you submit your sponsorship intake form.
Time slots will be allocated in order of sponsorship application submission.
Please refer here for available slots.
Content Review: AWS must review all content in advance of the event. This includes session title, abstract and presentation
decks. Please ensure you complete the approval process by the due date. Click here for major
submission items
Additional details will be sent to each Partner after we receive their application. and the due date
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Sponsored Session FAQ
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Q. How many speakers are acceptable? Is it possible for customers to present in a sponsored session?
A. We recommend no more than two people for a 30 minute session. When sponsors present a customer case study during their
session, customers may also participate in the presentation.
Q. Is it possible to submit a presentation in another language?
A. No. due to tight timelines, all presentations (including slides) must be delivered in Japanese.
Q. Is it possible to edit the video after it’s recorded?
A. Yes, editing is possible, but only once. We will send each sponsor their video recording for review. Please promptly review it and
contact us with any edits. Please note that we may not be able to accommodate all of your requests.
Q. Can I post my video session after the event?
A. Yes, you will have licensing rights to post your session after event.
Q. Do we need to sign the AWS Marketing Authorization and Release Form?
A. No, authorization is captured during event registration. Therefore, each speaker is required to register for the event.
Pleaser refer the AWS Event Terms and Conditions
Q. Can we prohibit attendees from using screen capture during my session?
A. Screen capture cannot be prohibited by the system, so please prepare the materials based on that information.
Q. What if I can’t go to the session recording venue?
A. Depending on the situation, we are able to support remote recording. Please notify us as soon as possible if your speaker
cannot come in–person for the recording.
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Details and FAQ
Sponsored Content: Videos, catalogs, case studies and whitepapers are available.
Seminar invites not related to AWS and/or leaflets for surveys are not allowed.
Welcome Video: This is the first thing that customers will see when they enter your landing page.
Please provide an engaging video that describes your solution or guides attendees on what content
they can find within your landing page.
Click here for major
submission items
Size & Format: Specs for content uploads will be sent to each Partner after receipt of their application. and the due date
FAQ：
Q. Can a Sponsor rotate content within their landing page during the virtual event?
A. Approved content cannot be changed after it is uploaded to your page. Please be careful if there is a description of campaign
dates.
Q. Can Sponsors chat live with customers on their sponsor landing page?
A. Live Chat is not available within the sponsor landing page. However, live chat is available for session Q&A during each
sponsor’s simulive session.
Q. Can Sponsors upload a link to an external site on landing page?
A. Posting external links promoting swag or other content is still under consideration. We will notify all sponsors once those
guidelines have been finalized.
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Submission Due Dates
Additional details will be sent to each sponsor after we receive their application.
All assets must be produced and submitted before the stipulated deadline. AWS reserves the right to withdraw benefits listed if
timelines are not met.
Early submission of content for review is greatly appreciated.
Submission Due Dates
Category Submission Items
Draft Version Final Version
Speaker information, session title and session abstract Mon, 1 March
Session
Session target audience and solution category Mon, 8 March
Informa tio n
Session recording information
2 weeks before your 3 days before your
Presentation deck scheduled session scheduled session
recording date recording date
Header banner on sponsor landing page
Content Review Welcome video
Fri, 12 March Fri, 26 March
Banner ads
Bumper video
Landing page content (Up to 8 pieces of content) Fri, 19 March Fri, 2 April
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Sign Up
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Contract request forms are only available in Japanese.
Sign up for Sponsorship Please have your Japan contact fill in the form.
Review the Global Sponsorship To request a sponsorship, Sponsorships are available on a first We will issue the invoice around one
Terms & Conditions complete the contract request form come, first serve basis at the time of month before the event and send it
submitting the contract request. in the PDF format by email. The
We do not alter or customize Partners may only entry for one A contract will be sent payment due date will be 60 days
Terms & Conditions except for Sponsorship package. Please note to your signatory via a DocuSign after the invoicing date (NET60).
partners that have an MSA with AWS that a sponsorship agreement will be envelope within 2–3 business days Please transfer the sponsorship fee
concluded with one sponsor for each or your request to the designated bank stated on the
Contract signatory information entry, so applications for joint invoice.
(English name and email address) exhibitions will not be accepted. If your company policy prohibits
and billing information (billing signing via a DocuSign envelope,
attention, address, invoice contact Please note that cancellations after note this in your contract request.
email and tax ID) are also required. application can not be accepted. Please be sure to complete a wet
Please check the application form in sign by the deadline of 5 March.
advance.
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Sign Up Date
Opportunities to sponsor the event will be provided to Partners in order of APN status, starting with Premier APN Partners. Please
reference the chart below for timing and eligibility. Sponsorships are available on a first come, first served basis at the time of
intake form submission. Please note, forms submitted before the schedule outlined below will be invalid.
Please note, the position of sponsor logos on the sponsor listing page, Partner Solutions (main sponsor landing page) as well as
the session recoding slots will be based on the order of receipt of each sponsorship application. *1
Sponsorsh i p Eligib i l it y
Not 2019 or 2020 AWS Summit
2019 or 2020 AWS Summit Japan Sponsor
Japan Sponsor
Sponsorship Sales AWS Partner Advanced
Premier Advanced Select Select or above
Begin Tier or above
Global
(Japan Time) With No With No 2019 or 2020
Sponsors
APN Program - - competency/ competency/ competency/ competency/ APAC Summit
SDP/SRP SDP/SRP SDP/SRP SDP/SRP Sponsor
Or ISV
- Confirmed Enrolled Confirmed Enrolled Confirmed
Partner Pass
Wave 1: 3 Feb. at 10AM ● ●
Wave 2: 9 Feb. at 10AM ● ● ● ●*2
Wave 3: 16 Feb. at 10AM ● ●
• Past Summit Sponsor: Partners who sponsored AWS Summit Tokyo or Osaka in 2019, or *1: Global Sponsors will be given the highest priority
partners who applied for sponsorship of AWS Summit Tokyo or Osaka in 2020 regardless of the order of application
• AWS Partner Tier: AWS Partner tier at the time of sponsorship application *2: Must have a local contact in Japan
• APN Program: SDP = AWS Service Delivery Program, SRP = AWS Service Ready Program
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by Sign Up Date
• Past Summit Sponsor: Partners who sponsored AWS Summit Tokyo or Osaka in 2019, or
partners who applied for sponsorship of AWS Summit Tokyo or Osaka in 2020
Wave 1: 3 Feb. at 10AM • AWS Partner Tier: AWS Partner tier at the time of sponsorship application
AWS Summit Global Sponsors • APN Program: SDP = AWS Service Delivery Program, SRP = AWS Service Ready Program
2019 or 2020 AWS Summit Japan Sponsor, who are AWS Premier Partners
Wave 2: 9 Feb. at 10AM
2019 or 2020 AWS Summit Japan Sponsor, who are AWS Advanced Partners
2019 or 2020 AWS Summit Japan Sponsor, who are AWS Select Partners with Competency/SDP/SRP
2019 or 2020 AWS Summit Japan Sponsor, who are Full/Confirmed ISV Partner Pass
Non 2019 or 2020 AWS Summit Japan Sponsor, who are AWS Select Partners with Competency/SDP/SRP
Non 2019 or 2020 AWS Summit Japan Sponsor, who are Full/Confirmed ISV Partner Pass
Non 2019 or 2020 AWS Summit Japan Sponsor but 2019 or 2020 AWS Summit APAC Sponsor, who are above AWS Advanced
Partners (must have a local contact in Japan)
Non 2019 or 2020 AWS Summit Japan Sponsor but 2019 or 2020 AWS Summit APAC Sponsor, who are Full/Confirmed ISV
Partner Pass
Wave 3: 16 Feb. at 10AM
2019 or 2020 AWS Summit Japan Sponsor, who are AWS Select Partners with no Competency/SDP/SRP
2019 or 2020 AWS Summit Japan Sponsor, who are Enrolled ISV Partner Pass
Non 2019 or 2020 AWS Summit Japan Sponsor, who are AWS Select Partners with no Competency/SDP/SRP
Non 2019 or 2020 AWS Summit Japan Sponsor, who are Enrolled ISV Partner Pass
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Timeline
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The schedule is as of 19 January and is subject to change.
Date and time in Japan Standard Time.
3 Feb. ～ 26 Feb. 15 Mar. – 26 Mar. 2 Apr.
Sponsorship sales begin Deadline for new Session recording (Tokyo) Content due for
Wave 1: 3 Feb. at 10:00 AM sponsor commitments approval
29 Mar. – 31 Mar.
Wave 2: 9 Feb. at 10:00 AM 5 Mar.
Wave 3: 16 Feb. at 10:00 AM Session recording (Osaka)
Sponsor contract due
date
10 Jan. 19 Feb. 9 Mar. 19 Mar. Mid of Apr.
Sponsorship Sponsorship briefing Customer registration Content due for review Invoicing begins (NET 60)
prospectus launches webinar begins
Content review begins
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.For your reference
Content is key in an online environment. Consider if you have the assets: videos, whitepapers, case studies that
you can showcase. If you don’t have these assets on hand we recommend you work with AWS preferred agencies
for content development. This will require time and resource commitments from you to develop world class
content to engage attendees.
Click here for more details. (Japanese only)
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.AWS global sponsorship quick links
Event Prospectus How To Sign Up Contact
AME R ICAS Launch End of Jan awssummit-sponsorship-americas@amazon.com
APAC LIVE awssummit-sponsorship-apac@amazon.com
E ME A Launch End of Jan awssummit-sponsorship-emea@amazon.com
Follow the steps on the
AWS sign-up page of the
SUMMITS GREATER CHINA prospectus
Launch End of Jan awssummit-sponsorship-gcr@amazon.com
R E GION
Japanese awssummit-sponsorship-japan@amazon.com
JAPAN
English
aws-wwps-sponsorship@amazon.com
PUB LIC SE CTOR Launch End of Jan
AW S r e:Inven t TBC reinvent-sponsorship@amazon.com
© 2021, Amazon Web Services, Inc. or its affiliates. All rights reserved.Thank you!
We look forward to working with you.
awssummit-sponsorship-japan@amazon.com
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