JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon

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JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon
JULY 25-26, 2021
VIRTUAL DAY: JULY 27, 2021

2021 EXHIBITOR
 PROSPECTUS                  IBSNEWYORK.COM
JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon
IBS NEW YORK – THE BEAUTY EXPERIENCE
               JULY 25-26, 2O21 Virtual Day July 27, 2021
                     IBS New York attracts thousands of salon owners and beauty professionals from around the
                     world who are looking to find new brands, purchase innovative tools and products and learn from
                     top industry educators. With more than 100 years of industry success, IBS New York continues to
                     help companies like yours grow and gain brand impact.

                     At IBS New York, you’ll draw new clientele, strengthen your existing customer relationships and
                     extend your reach into the professional market. Every year, tens of thousands of hair stylists,
                     colorists, barbers, nail technicians, makeup artists, lash technicians and estheticians, who are eager
                     to enhance their techniques, attend the event. In 2019, 95% of attendees purchased products on the
                     show floor and 75% of them attended the show with the objective to purchase products and tools!

                     Attendees are incredibly loyal to IBS New York. More than half of the attendees have been attending
                     for 4+ years! 82% of those surveyed said the show meets their expectations and 70% would
                     recommend it to a colleague!

                     The 2021 event will be a hybrid of a physical show floor and a virtual event. Days 1 and 2 will be live at
                     the convention center and Day 3 will be held virtually. Your online page will have a Shop Now button
                     so attendees can easily purchase your products. The virtual Day 3 will be open to all attendees and
                     will be promoted to our full database of beauty professionals.

                                                            REACH
JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon
POWER
      100+ YEARS RUNNING • 26,000 SALON OWNERS & MANAGERS ATTEND
                                                                                 Purchasing power — 85% of attendees directly
                                                                                 influence purchasing decisions for their salon
                                                                                 Exhibiting puts you on the fast-track to grow your business and increase your profits!

           95%
  Purchase Products at the Show

                                                                                                                                                  THEIR INTERESTS
                                                                                                                                                  80%    Hair Care/Tools
                                                                                                                                                  69%    Educational Training
                                             THEIR JOBS                        THEIR BUSINESSES                 THEIR LOYALTY
                                                                                                                (YEARS ATTENDED)                  66%    Hair Color/Tools
                                             46%    Owners & Managers         48%   Full Service/
                                                                                                                                                  48%    Cosmetics
                                                                                      Men’s Grooming Salons     61%    More than 4 Years
                                             38%    Stylists & Colorists
                                                                                                                                                  45%    Equipment/Furniture
                                                                               32%   Beauty Salon               19%    2-3 Years
                                              8%    Nail Techs                                                                                    42%    Men’s Grooming
                                                                                6%   Nail Salon                 23%    First Year
                                              7%    Makeup Artists/                                                                              41%    Nail Care & Tools
                                                     Estheticans                5%   Day Spa
                                                                                                                                                  40%
           82%
                                                                                                                                                         Skincare
                                               8%   Other                       3%   Cosmetology School
                                                                                                                                                  37%    Apparel
Identify Products for Future Use and                                                                                                              34%    Hair Extensions/Wigs
    Listen to In-Booth Education
                                                                                                                                                  20%    Business Tech/Software
                                       STATISTICS FROM 2019 POST-SHOW SURVEY
JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon
TRENDING
                IBS New York is at the forefront                                                       It’s your business — Nail it!
                of groundbreaking beauty trends.                                                       Each year, IBS’ nail tech audience grows. In 2019,
                                                                                                       more than 5,300 nail technicians attended the show
                IBS is always on-trend and continuously draws new audiences. By offering top-notch
                                                                                                       to perfect their craft and purchase the newest and
                education and a look into the latest trends, IBS draws professionals from around the
                                                                                                       most innovative nail tools. Plus, 40% of all attendees
                world who want to improve their skills and purchase products and tools.
                                                                                                       are interested in nail care and tools! Exhibiting at IBS
                                                                                                       provides you with the chance to reach attendees with
                New York City — The trendsetting                                                       purchasing power and reach your sales goals.
                capital of the world
                Each year, beauty professionals travel across the world to                             Incredible industry influence­—
                attend IBS New York. Top manufacturers and suppliers                                   More than a century of leadership
                schedule product launches, VIP parties and other events
                                                                                                       IBS New York is presented by American Salon, one of

77%
                during IBS New York, making that weekend very important
                                                                                                       the most pivotal platforms in the industry. As a result,
                for beauty gurus to be in New York City.
                                                                                                       IBS receives extensive coverage and influence in the
of attendees                                                                                           professional beauty community through American
 come to the                                                                                           Salon’s digital magazine, app and across social media
show to learn                                                                                          platforms — helping you reach over one million beauty
  about new                                                                                            professionals. American Salon and IBS New York
    trends
                                                                                                       work in tandem to promote the show and draw new
                                                                                                       attendees each year.
JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon
BUZZWORTHY
More than half of beauty professionals attend IBS New York because of the show’s reputation.
         Here's What's Being Said                                                        Your access to top tier media
          “Donna Bella Hair has been participating in IBS New York for over a decade.
                                                                                         IBS New York gains tremendous coverage from many of the top media in the
          Each year IBS continues to set the bar in the industry by bringing in top
                                                                                         nation. Show Management collaborates with exhibitors to ensure they also
          brands, stylists, and beauty influencers from all around the world. We have
          been impressed with the offerings of continued education and have been
                                                                                         benefit from this exposure.
          grateful to participate in on stage events and more. IBS New York has truly
          made a staple in the beauty space of being one of the most impactful and
          empowering shows. ”
          TATIANA MIKULE, BRAND MANAGER, DONNA BELLA HAIR

          “Fantastic show! There was an amazing amount of education offered in
          classrooms, live stages and booth demos. The show was truly inspiring and
          motivating!”
          NIJEE ROBERTS, BEAUTY BUYER & ATTENDEE

          “The IBS show always offers a diverse variety of education offerings,          Reach thousands — IBS is engaged socially with
          complimentary in most cases, for attendees. As a brand, it’s important to us   over 1 million beauty professionals
          that we offer education at shows where beauty professionals can learn our
                                                                                         We are continuously reaching more and more beauty professionals through
          approach and about our products. Classes are always executed seamlessly,
                                                                                         platforms like Facebook and Instagram. Our exhibitors receive the exclusive
          making it easy to produce and focus on the learning and connection with
          students.”                                                                     opportunity to be featured on our platforms and increase their industry influence.

          JAMIE BROWN, — DIRECTOR OF EDUCATION, AMIKA
JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon
OPPORTUNITY
                             IBS New York offers a myriad of opportunities
                             to promote your products and build your business!
                             We want you to meet your objectives. A multitude of pre-show and at-show opportunities are available, all designed to
                             drive traffic to your booth, ensure brand awareness, promote your products and services and build your business! Our sales
                             executives are happy to work with you to customize packages to ensure you are getting the most out of these opportunities.

  TAKE ADVANTAGE OF OUR
PHENOMENAL SOCIAL MEDIA
  & DIGITAL OPPORTUNITIES!
                                     SOCIAL MEDIA                           BEAUTY                                 FOLLOW                                 BECOME
                                     TAKEOVER                               BLAST                                  THE SIGNAGE                            A SPONSOR
       ARE YOU USING         Our exhibitors are offered max-        IBS email blasts are one of the         Sponsored signage is a phenom-        IBS offers prominent sponsorships
          THESE TOOLS        imum exposure to over 1 million        most efficient and popular ways         enal way to get onsite exposure!      that are a sure-fire way to get you
          TO SET YOUR        beauty professionals via our IBS       to receive pre-show exposure.           Exhibitors have several options       brand recognition. Sponsorships
      COMPANY APART          social media pages. Exhibitors can     Exhibitors can reach over 150,000       including door/window clings,         include badge lanyards, bag spon-
             FROM THE        choose from several packages           beauty professionals with a single      registration banners and show         sorship, registration sponsorship,
         COMPETITION         including Instagram and Facebook       email blast! Email blasts give exhib-   floor banners. Signage will get YOU   PLUS many more! Sponsorships
            AND DRIVE        Posts, Instagram and Facebook          itors the opportunity to grow their     noticed and is a sure way to drive    are an excellent way to expand
        ATTENDEES TO         Stories and Facebook Lives.            profits and develop their business      attendees to your booth!              your reach beyond the booth!
         YOUR BOOTH?                                                with new clientele.
JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon
EDUCATE
More than half of attendees take educational classes
at the show, connect with them — teach a class!
                                                                                                                  TOP 5 ATTENDEE CLASS INTERESTS

                                                                                                                    1   HAIR CUTTING
                                                                                                                        & STYLING                 2   HAIR
                                                                                                                                                      COLOR

IBS encourages attendees’ career growth through educational opportunities. Hair, lash, nail, makeup,
men’s grooming and business classes are offered, providing participants with the skills they need to grow
their business and increase their profits.

Classroom education allows YOU the opportunity to connect with attendees and educate them on your
products, techniques and services. Your class will be promoted in all marketing materials where the
                                                                                                            3   BUSINESS &
                                                                                                                SOCIAL MEDIA    4      MEN’S
                                                                                                                                       GROOMING          5    MAKEUP APPLICATION
                                                                                                                                                              & NAIL CARE

Conference Program is presented. Hosting a class is a great way to build your brand and reach new
clientele. Space is limited and goes fast, so reserve your classroom immediately!

                                              YOUR EXHIBITOR PACKAGE INCLUDES:
                                              • Booth Space (10ˇx 10ˇ minimum)                                                    IBSNEWYORK.COM
                                              • Standard Company Sign (7”x 44”)
                                              • Two (2) chairs and one (1) 8ˇ table                                      EDUCATION &                   INDUSTRY PARTNERS &
                                                                                                                         MARKETING INQUIRIES           GENERAL INQUIRIES
                                              • 8ˇ draped backwall and 3ˇdraped sidewall
                                                                                                                         NATASHA BHALLA                LIZ HITCHCOCK
                                              • Company listing in all show marketing
                                                                                                                         212.895.8259                  203.895.8256
                                                 materials that feature an exhibitor list
                                                                                                                         nbhalla@questex.com           lhitchcock@questex.com
                                                 including IBSnewyork.com
JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon
SUCCESS
          GROW YOUR BRAND & BUILD YOUR BUSINESS
          AT THE 2O21 SHOWS
          NEW YORK JULY 25-26 I LAS VEGAS JUNE 20-21
                 Virtual Day: July 27, 2021             Virtual Day: June 22, 2021

           PRESENTED BY               CO-LOCATED WITH

                                          IBSNEWYORK.COM
                                 EDUCATION &                INDUSTRY PARTNERS &
                                 MARKETING INQUIRIES        GENERAL INQUIRIES
                                 NATASHA BHALLA             LIZ HITCHCOCK
                                 212.895.8259               203.895.8256
                                 nbhalla@questex.com        lhitchcock@questex.com

                                                            ©2020 QUESTEX LLC. ALL RIGHTS RESERVED.
JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon JULY 25-26, 2021 VIRTUAL DAY: JULY 27, 2021 - 2021 EXHIBITOR PROSPECTUS - American Salon
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