KBS WORLD PROFILE 2019 - 24-HOUR FAMILY ENTERTAINMENT CHANNEL KBS WORLD TV
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KBS WORLD PROFILE 2019
24-HOUR FAMILY
ENTERTAINMENT
CHANNEL
KBS WORLD TV
http://kbsworld.co.kr
http://kbsworld.kbs.co.kr/kbsworld24
KBS WORLD
PROFILE
2019
24-HOUR FAMILY
ENTERTAINMENT
CHANNEL
KBS WORLD TV
KBS WORLD PROFILE CONTENTS 04 05
CONTENTS
06 Overview
08 About KBS World
10 Channel Profile & Highlights
12 KBS World Global Network 1
14 KBS World Global Network 2
16 Program | Music
18 Program | Drama
21 Program | Culture & Documentary
22 Program | Variety Shows
24 KBS World Viewers Rating & N Screen
26 KBS World Conduct a Survey
28 Programs Schedule
30 Sales Contact Information
KBS WORLD PROFILE OVERVIEW 06 07
OVERVIEW TERRESTRIAL TV
KBS initiated Korea’s first radio broadcasting service in KBS has long been a leader in the development of the broadcasting
CABLE TV
CHANNELS
1927 culture of Korea. As the nation’s key public service broadcaster, KBS
has embraced technological advancements and continues to provide a
communication platform for diverse media content.
Commenced first television broadcasting service in
1961 To address the rapid changes in broadcasting and the digitalization of
terrestrial television, KBS strives to connect with the audience through
First broadcasting of HD programs in
the provision of audience oriented, high quality programming. The
2001 role of the public broadcaster has become ever more crucial and KBS
endeavours to provide a wide range of channels to promote a wide
Completed the transfer to digital broadcast in range of perspectives and address the fast-paced evolution of the
2012 digital media environment.
KBS is the country’s first broadcaster, beginning its radio service in
TERRESTRIAL DMB
1927 and commencing Korea’s first television broadcast service in
1961. After first broadcasting HD programs in 2001, KBS completed
the transition to digital broadcasting in 2012.
RADIO
KBS headquarters are located in the Yeouido district of Seoul. KBS
INTERNATIONAL BROADCASTING
has 18 regional stations and 11 overseas bureaus, as well as eight
TV 1 Radio
subsidiary companies such as KBS Media, that manage the local and
global marketing of KBS content. RADIO Happy FM
Voice of Love
Global Korean Network
Classic FM
Cool FM
KBS WORLD PROFILE ABOUT KBS WORLD 08 09
About KBS WORLD
KBS World is a 24-hour family entertainment channel that broadcasts
original programs produced by KBS. These programs are aired only a
few weeks after they have first been shown in Korea via KBS’ terrestrial
channels, with the addition of multilingual subtitles. With its current
availability in 102 million households in 120 countries and 1700 hotels
across 46 different countries, KBS World is an essential resource to feel,
enjoy and learn Asian culture.
KBS World promises to do its best to bring entertaining and informative
programs to its viewers. Always enjoyable TV, it is KBS World!
KBS WORLD PROFILE CHANNEL PROFILE & HIGHLIGHTS 10 11
Channel Profile Channel Highlights
Drama: Key Driver of Korean Wave
KBS World dramas distinguish themselves through their diverse themes,
dynamic storylines and the presence of well-known celebrities. Adored by
LAUNCHED ON JULY 1, 2003 audiences throughout Asia, KBS dramas bring heart-warming stories of
life, love and family.
Entertainment: Recharge Yourself with Laughter
Korea’s most loved entertainment programs - all in one place! KBS World
offers a variety of exciting programs including K-Pop music shows, comedy
skits and infotainment programs. Viewers can catch up on the most up-to-
date trends in Korea through KBS World’s entertainment programs.
NUMBER OF HOUSEHOLDS WITH KBS WORLD LANGUAGE/SUBTITLE : Korean Language Documentary: A New Documentary Paradigm
Approx. 102 million (as of Dec 2018) English (Approx. 95% of programs), Chinese (35%), Malay(10%) Diverse, useful and enjoyable! KBS World provides the latest in highly
* Japanese, Vietnamese, Thai and Indonesian subtitles are also available.
informative documentary programs. KBS documentaries bring in-depth
information on health, environment, social and cultural topics. Be awed
FRESH HOURS : 29% PROPORTION OF CONTENT TYPE by the power of nature and experience fascinating lives through different
45% Drama, 48% Kpop and Entertainment shows eyes with KBS World documentaries.
3% Culture & Documentary, 4% Newscast
BROADCAST HOURS COUNTRIES DISTRIBUTED
: 24 hours a day, 7 days a week KBS is available in 120 countries; USA, China, Japan and other
countries throughout Asia, Europe, America, Africa, Oceania,
the Middle East and even Antarctica!
KBS WORLD PROFILE KBS WORLD GLOBAL NETWORK 1 12 13
GLOBAL
NETWORK
Growth of KBS World Global Network
As of Dec, 2018
KBS World Viewer by Continents (Dec 2018)
11 39 53 68 71 71 73 78 88 96 100 117 120
Countries Countries Countries Countries Countries Countries Countries Countries Countries Countries Countries Countries Countries Area Country Households
USA 8,430,000
Major Foothold Country Japan 4,430,000
China APSTAR-6 (Hotel, Foriegn Residence)
Asia (include Japan) 17 Countries 19,700,000
Europe / CIS 49 Countries 17,200,000
2017 Arab / Africa 41 Countries 57,4000,000
North, Middle & South America (include USA) 7 Countries 8,500,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2018 Oceania 6 Countries 10,000
Households Households Households Households Households Households Households Households Households Households Households Households Households
4.5 million 32.1 million 35.1 million 44.3 million 44.2 million 44.7 million 49 million 50 million 52 million 54 million 58 million 65 million 102 million Total 120 Countries 102,810,000
* Hotel - 46 Countries 1,705 Hotels
KBS WORLD PROFILE KBS WORLD GLOBAL NETWORK 2 14 15
USA PARTNERS
GROWING NETWORK
& PLATFORM
Growth of KBS World Global Network
ASIA PARTNERS
Since it’s launch in 2003, KBS World has been
expanding its global network.
KBS World is now recognised as Asia’s
top family entertainment channel and is
available in 120 countries throughout the world.
Japanese Network
Platform Company Households Note
Cable J:COM and 58 Companies 3,141,900 Entered Japan Major Cable TV
Satellite SkyPerfec Tv (DTH) 424,600 Broadcasting Entered the whole Japan area
IPTV NTT, KDDI, Softbank 870,100 Entered Japan 3 Major IPTV
Total 4,436,600
Hotbird-13C
EURO PARTNERS Chinese Network
(HD) Platform Area Entered Hotel Viewer Rooms
Beijing Hotel 40, etc 16 17,483
Shanghai Hotel 17, etc 9 7,839
Satellite
Shandong Peninsula 50 12,456
(APSTAR6)
Liaoning 92 22,681
other 258 79,146
Total 482 139,605
KBS World Global Major Partners
Country Platform Channel# Country Platform Channel#
Ch 756 Ch 2082
Japan USA
Ch 791 Ch 159
Ch 523, 606 France Ch 545
Singapore
Ch 115 Turkey Ch 84
Malaysia Ch 391 Poland Ch 143
Thailand Ch 143 UAE Ch 872
Indonesia Ch 323 Brazil Ch 145
Ch 170 Vietnam Ch 34
Philippines
Ch 75 Hong Kong Ch 156
Macau Ch 180 Australia Ch 827
KBS WORLD PROFILE PROGRAM | MUSIC 16 17
MUSIC
KBS is always with the audience
As a major public broadcaster in Korea, KBS provides a cutting-edge
viewing experience with high-quality programs and supreme content.
Music Bank Yu Huiyeol's Sketchbook Immortal Songs 2
Genre : Music Genre : Music Genre : Music & Variety
Premiere on KBS World : 05/2004 Premiere on KBS World : 05/2009 Premiere on KBS World : 12/2011
The best tunes in Korea! KBS World boasts the most Here you can enjoy the energetic performances of The true classics of the centur y are reborn!
sensational music shows on television to satisfy your talented musicians and listen to their friendly banter. In t his show, Kor e an idol gr oup s give jaw -
senses! Featuring fantastic performances and awe- It’s a relaxing way to unwind after a long, hard d r o p pin g p e r f o r m a n c e s a s t h e y r e v i v e t h e
inspiring harmonies by the nation’s top artists! Follow day. Settle in for an evening of enchanting music classic songs of legendary artists. Experience
the latest trends in the Korean music scene with the and conversation with “Yu Huiyeol’s Sketchbook”. their incredible singing skills as they reinvent
K-Chart - a summary of the week’s hottest songs. the songs that have transcended generations.
Don’t miss this hear t-warming competition!
Always With Our Audience
KBS WORLD PROFILE PROGRAM | DRAMA 18 19
DRAMA
Matrimonial Chaos
Genre : Drama Series
Cast : Cha Tae Hyun, Bae Doona, EL, Son Sukku
Premiere on KBS World : 10/2018
Is marriage really the completion to love? This romantic
Your House Helper comedy drama begins with this question and defines the
difference in thought between men and women about
Genre : Drama Series
Cast : Ha Seokjin, Bona, Lee Ji Hoon, Go Won Hee love, marriage and family.
Premiere on KBS World : 07/2018
The daily life of an average working woman involves: a packed
subway during the rush hours, a miserable old boss, juniors
clawing their way up, mounting credit card debt, and a rusty and
tired body... And above all, the worst is the endless housekeeping
work that awaits her at home. But what if a handsome guy
appears and takes care of all the housekeeping work for her? And
not only that, what if he solves the problems in her complicated
and confused life? In this drama, a male house helper does
housekeeping works in different women's houses and tries to
solve their issues.
Are You Human? Marry Me Now Sunny Again Tomorrow
Genre : Drama Series Genre : Drama Series Genre : Drama Series
Cast : Seo Kang-Jun, Gong Seungyeon, Lee Jun Hyuk Cast : Han Ji Hye, Lee Sang Woo, Yoo Dong Kun, Jang Mihui Cast : Seorina, Ha Seung Lee, Jin Ju Hyung, Lee Chang Wook
Premiere on KBS World : 06/2018 Premiere on KBS World : 05/2018 Premiere on KBS World : 05/2018
A young man falls into a coma. His mother creates an artificial The four sons and daughters of master shoemaker A high school graduate with minimum qualifications tries
intelligence robot in his likeness that must pretend to be a real Hyoseop were raised without a mother until one day, they to reset her life with dogged perseverance by founding a
human and fool people into believing that he's real until the real meet their stepmother, who is a millionaire! This family fashion company and turning into a CEO.
son wakes up. He is placed in the midst of a fierce power struggle romance drama portrays the meaning of family through
of a business mogul family in the young man's stead. There's a the love and war in the parents' generation and children's
woman who protects him as a bodyguard but doesn't even know generation.
if he's a human or a robot!KBS WORLD PROFILE PROGRAM | DRAMA PROGRAM | CULTURE & DOCUMENTARY 20 21
CULTURE &
DOCUMENTARY
Queen of Mystery Season 2 History of Korea
Genre : Drama Series Genre : Infotainment
Cast : Gwon Sangu, Choi Kang Hee, Lee Da Hee, Park Byung Eun Premiere on KBS World : 05/2017
Premiere on KBS World : 02/2018
'History of Korea' is a factual drama that talks about
Queen of Mystery is back! Housewife-turned-investigator the unification of the three Kingdoms on the Korean
Seolok and passionate detective Wanseung collaborate Peninsula.
to solve mysterious cases and cure the hearts of those
who were wounded by crimes along the way.
Lovely Horribly Feel Good To Die My Neighbor, Charles Wook’s Food Odyssey
Genre : Drama Series Genre : Drama Series Genre : Variety Genre : Documentary
Cast : Park Sihoo, Song Ji Hyo, Lee Gi Kwang, Hahm Eunjung Cast : Kang Jihwan, Baek Jin Hee, Gong-Myoung, Ryu Hyun Kyung Premiere on KBS World : 03/2015 Premiere on KBS World : 04/2015
Premiere on KBS World : 08/2018 Premiere on KBS World : 11/2018
Leaving their homelands far behind, visitors from all Deviating from the standard model of cooking show,
This horror romantic-comedy drama is about the Lee Ruda tries to reform her tyrannical boss Baek Jinsang across the world are travelling to South Korea. Listen to this new type of ‘foodmentary’ has a specialized story
mysterious things that happen when a drama writer to become a new and better man. Because the boss real stories from foreigners about the challenges they and plotline to compliment the bright, mouth-watering
who sees ghosts meets a top star who plays the main has such a terrible personality, all of his subordinates face in adapting to the Korean way of life. imagery. Truly delectable viewing for food lovers!
character of her script. including Ruda despise him. One day, Ruda is so mad at
him that she hopes he dies already.
New Paradigm of DocumentariesKBS WORLD PROFILE PROGRAM | VARIETY SHOWS 22 23
VARIETY SHOWS
Happy Together
Genre : Variety
Premiere on KBS World : 12/2003
Join Yu Jaeseok as head leads a cast of hilarious and
eccentric celebrities MCs! On this show, we'll play quiz
games to find out the guests' deepest secrets. Let's not
forget the embarrassing punishments that await them
if they're one step behind! A variety show that's full of
laughs and giggles!
Hello, Counselor Two Days and One Night The Return of Superman Battle Trip
Genre : Entertainment Genre : Variety Genre : Variety Genre : Entertainment
Premiere on KBS World : 09/2012 Premiere on KBS World : 04/2008 Premiere on KBS World : 12/2013 Premiere on KBS World : 05/2016
"Hello, Counselor" is a talk show with an emphasis Take a two-day road trip to the picturesque spots in Fathers might not be perfect.. but who says they have For those of you who want to go away for the weekend!
on people and their stories. From stories about the every corner of Korea! This on-the-road reality show is to be? There’s nothing like a father’s love to boost 'Battle Trip' is hosted by MC Lee Hwijae, Kim Suk, Seong
daily lives of regular people regardless of their age filmed in the rugged countryside, not in a fancy studio. our spirits. The dads who used to spend all their time Sigyeong and San E! K-stars in pairs set out a trip and
or gender to concerns that are too embarrassing to Go on a journey to experience the welcoming smiles at work have finally returned home in “The Return of give you many useful travel tips. You should not miss
reveal! Our program will bring laughter and move your of our rural neighbors and discover some of the most Superman”. out!
heart. The purpose of this program is to help take beautiful sights that nature has to offer.
down communication barriers by sharing stories about
life. Comedians Shin Dongyeop, Jeong Chanwu, Kim
Taegyun, and Lee Yeongja are the hosts of this program
with various special guests appearing on the show
weekly.
Recharge Yourself with Wholesome LaughterKBS WORLD PROFILE KBS WORLD VIEWERS RATING & N SCREEN 24 25
SNS Network
KBS World Viewers Rating & N Screen Channel
Promotion
INTERACTION WITH VIEWERS ANYTIME & ANYWHERE
YouTube Live Streaming
weibo
KBS World KBS World 920K 510K
9 Ranking 16 Ranking
52 Channels
Service Provider
168 Channels
Service Provider
8,000K
J:COM StarHub TOTAL
Japan
Source : J:COM
Sep 2017
Singapore
Source : AGB Nielsen Media Research
Jan 2018
15 million
viewers
KBS World KBS World
28 Ranking 31 Ranking 3,460K
110 Channels 140 Channels
Service Provider
True Visions
Service Provider
Astro 1,860K
Thailand Malaysia As of Sep, 2018
Source : AGB Nielsen Media Research Source : AGB Nielsen Media Research
Nov 2016 Nov 2016
KBS World KBS World KBS World SNS
23 Ranking 33 Ranking
KBS World allows viewer interaction through social networking services such as Twitter, Facebook, YouTube, Line and more. In order to meet
the needs of audiences, KBS Word updates program highlights in real-time. This reciprocal communication is very effective and means we
117 Channels
Service Provider
114 Channels
Service Provider
get direct, immediate feedback from our viewers.
Sky Cable Indovision
KBS World Web Service Smart Mobile Application Service
Philippines Indonesia
Source : TNmS Multimedia Source : Indovision - Hompage (kbsworld.co.kr) - YouTube (Worldwide)
Jun 2015 Jan 2014
- YouTube Channel (www.youtube.com/kbsworld) - My K (Domestic)
- Mobile Web Page (kbsworld.kbs.co.kr)
- KBS World AppKBS WORLD PROFILE KBS WORLD CONDUCT A SURVEY 26 27
KBS SOCIAL NETWORK SERVICE
SNS & AUDIENCE
COMMUNICATION
KBS World Viewers Survey, 2015
To get a snapshot of KBS World viewership, a survey was conducted between 12,100 people from 119 countries across
Asia, America, Europe and Africa. The results were analyzed as a marketing resource to help us provide better services by
improving our understanding of content consumption behaviors, accessibility and favorite programs and genre.
✽ Main TV Channel to Watch Korean Programs ✽ Main Online Website to Watch Korean Programs
KBS World Homepage &
Others KBS World Youtube
5.5% VOD Site
42.5%
(Viki, Dramapassion, Hulu)
KBS WORLD TV 12.7% The Most
85.7% Arirang TV Watched
5% K-Pop Site
(Soompi, Allkpop, wowkorea) Programs Two Days and The Return of Hello Happy Battle
Korea-Related Youtube Site
12.7% One Night Superman Counselor Together Trip
(Excluding KBS World Account)
CJ channel M,
Sony ONE TV 26.1% 28,043,706 11,650,165 5,490,954 5,088,915 2,822,178
3.6%
Turner Oh!K, Blog & Sites of K-Pop Stars
YTN WORLD or Fan Clubs etc. Survey Participants : 12,100people from 119 nations. Female : 90.1%, Teens: 45.2%, 20s’ : 42.8%
0.2% 8.1% (KBS World YouTube, 3Q 2018)
✽ KBS World average hours watched per day ✽ KBS World average viewing frequency ✽ Main Reason for watching KBS World
less than once a month
3.5 % 31.6 % To watch Korean entertainment programs
30 Minutes ~ 1 Hour 11.1%
6 once a month 5.6 % 27.6 % To watch Korean dramas
3~4 Hours 11.3 %
5 19.2%
2~3 Hours 14.3 %
once a week
22.4 % To watch K-Pop
4
1~2 Hours 18.2% 8.3 % Other reasons
3~4 times a week 29.8 %
3
less than 30 minutes 21.9 %
5.9 % To learn about Korea
2 over 4 Hours 22.8 %
Evey Day 41.9 % 4.0 % To see Korean celebrities
1KBS WORLD PROFILE PROGRAMS SCHEDULE 28 29
WEEKLY BROADCAST SCHEDULE Spring 2019
S S HK P Mon Tue Wed Thu Fri Sat Sun T S S S HK P Mon Tue Wed Thu Fri Sat Sun T S
00' Ⓡ 00' Ⓡ 00' Ⓡ 00' Ⓡ 00' Ⓡ 00' Ⓡ The Return of 00' Ⓡ 08 50' Ⓡ 00' Ⓛ
My only one © Music Bank © Gag Concert Problem Child in House Happy Together Superman My only one It’s My Life KBS News 9
6 5 22 6 9 20 13 9
05' Ⓡ 05' Ⓡ 20' Ⓡ 20' Ⓡ
25' Ⓡ
10' Ⓡ Two Days and One Immortal Songs 2 My only one My only one
Left-Handed Wife
40' Ⓡ Yu Huiyeol's Night 40' Ⓡ
00' Ⓡ 00' Ⓡ
My only one Sketchbook My only one
10 21 14 05' Ⓡ 05' Ⓡ 05' Ⓡ My only one My only one 10
20' Ⓡ 20' Ⓡ 15' Ⓡ
Secrets of Wildlife Grandma's Restaurant My Lawyer, Mr. Joe 2 Liver or Die 40' Ⓡ 40' Ⓡ
7 6 23 Battle Trip Guerilla Date 7 in Samcheong-dong Gag Concert The Return of
30' Ⓡ 30' Ⓡ 11 22 15 Superman 11
50' Ⓡ 15' Ⓡ 15' Ⓡ 15' Ⓡ 15' Ⓛ
Wang's Family Wang's Family
Entertainment Weekly 20' Ⓡ Twilight Delight Problem Child in House Happy Together Music Bank
00' Ⓡ
40' Ⓡ 40' Ⓡ 40' Ⓡ Hello Counselor
Immortal Songs 2 20' Ⓡ
8 7 24 It’s My Life It’s My Life It’s My Life 25' Ⓡ 8 Two Days and One
40' Ⓛ
50' Ⓡ Happy Together 12 23 16 Music Bank Best 45' Ⓡ Night 12
The Return of Battle Trip
15' Ⓡ 15' Ⓡ 15' Ⓡ 50' Ⓡ
9 8 1 Superman 9
Left-Handed Wife Left-Handed Wife Left-Handed Wife Wang's Family 55' Ⓡ
55' Ⓡ 55' Ⓡ 55' Ⓡ 55' Ⓡ 55' Ⓡ A Walk Around Wang's Family
Immortal Songs 2 My Neighbor, Charles Secrets of Wildlife Secrets of Wildlife the Neighborhood 00' Ⓡ 1 24 17 1
10 9 2 30' Ⓡ Music Bank 10 45' Ⓡ 45' Ⓡ
A 00' Ⓡ 00' Ⓡ My only one My only one A
Two Days and One 50' Ⓡ 55' Ⓡ 05' Ⓡ 05' Ⓡ
2 1 18 Entertainment Weekly My Neighbor, Charles 15' Ⓛ 2
Night Battle Trip 00' Ⓡ 00' Ⓡ Hello Counselor Secrets of Wildlife My Second Village 25' Ⓡ 25' Ⓡ
50' Ⓡ A Walk Around the
11 10 3 Twilight Delight Yu Huiyeol's 11 My only one My only one
30' Ⓡ A Song For You s5 00' Ⓡ Neighborhood
45' Ⓡ Sketchbook
My Lawyer, Mr. Joe 2 Guerilla Date 05' Ⓡ 05' Ⓡ
00' Ⓡ The Return of It’s My Life Happy Together
Wang's Family Superman 20' Ⓡ 20' Ⓡ 10' Ⓡ
12 11 4 12 15' Ⓡ
My Lawyer, Mr. Joe 2 Liver or Die 3 2 19 KBS WORLD E-Today 3
40' Ⓡ KBS WORLD E-Today
My Lawyer, Mr. Joe 2 20' Ⓡ 20' Ⓡ 20' Ⓡ
10' Ⓡ
1 12 5 Wang's Family 20' Ⓡ 1 Grandma's Restaurant My Lawyer, Mr. Joe 2 Liver or Die
40' Ⓡ
Two Days and One 30' Ⓡ 30' Ⓡ 30' Ⓡ in Samcheong-dong
It’s My Life
Night Twilight Delight My only one My only one 50' Ⓡ
15' Ⓡ
05' Ⓡ 05' Ⓡ My only one
It’s My Life
2 13 6 15' Ⓡ My only one My only one 2 4 3 20 30' Ⓡ 30' Ⓡ 30' Ⓡ 30' Ⓡ 4
Wang's Family 30' Ⓡ 35' Ⓡ Twilight Delight Problem Child in House Happy Together The Return of
45' Ⓡ 45' Ⓡ 45' Ⓡ 45' Ⓡ My only one Hello Counselor 40' Ⓡ
Superman
Left-Handed Wife Left-Handed Wife Left-Handed Wife Left-Handed Wife Yu Huiyeol's
10' Ⓡ 50' Ⓡ Sketchbook
A A It’s My Life
20' Ⓡ My Neighbor, Charles
3 14 7 3
25' Ⓡ Grandma's Restaurant 25' Ⓡ 25' Ⓡ 5 4 21 25' Ⓡ 5
Wang's Family in Samcheong-dong My Lawyer, Mr. Joe 2 Liver or Die It’s My Life
10' Ⓡ
Guerilla Date
20' Ⓡ Drama Zone Entertainment Zone Documentary Zone Kids Zone News Zone
4 15 8 30' Ⓡ 30' Ⓡ 4
Battle Trip
KBS WORLD News Today Yu Huiyeol's
Sketchbook
50' Ⓡ 50' Ⓡ 50' Ⓡ
Liver or Die SEOUL In-Stars KBS WORLD E-Today
00' Ⓡ 00' Ⓡ 00' Ⓛ
Immortal Songs 2 A Song For You s5 Music Bank
20' Ⓡ
5 16 9 Problem Child in House 5
30' Ⓡ
Hello Counselor 50' Ⓡ
55' Ⓡ 55' Ⓡ The Return of
Liver or Die Gag Concert Superman
30' Ⓡ
6 17 10 A Song For You s5 6
50' Ⓡ 50' Ⓡ
Music Bank Best Guerilla Date
00' Ⓛ
KBS NEWS 7 20' Ⓡ
Immortal Songs 2
KBS World TV Advertising Rates
7 18 11 30' Ⓡ 7
Two Days and One Broadcasting Time Ads Ads Spot Rate Reference
40' Ⓡ 40' Ⓡ 40' Ⓡ 40' Ⓡ 40' Ⓡ
Night
Entertainment Weekly My Neighbor, Charles Secrets of Wildlife My Second Village A Walk Around the
Neighborhood
15 seconds USD 250
30' Ⓡ 20 seconds USD 300
A Song For You s5 00:00-24:00 Ads Spot to be inserted
40' Ⓡ TV Spot
8 19 12 Guerilla Date 45' Ⓡ 8 (24 hours) between the programs
30 seconds USD 375
Slow Shelter
50' Ⓡ 60 seconds USD 600
It’s My LifeKBS WORLD PROFILE SALES CONTACT INFORMATION 30 31
http://kbsworld.co.kr
Beyond TV!
Rock the World!
Sales Contact Information
TV Channel Business
KBS Headquarter, 359 Yeouidaebang-ro, Yeongdeungpo-gu, Seoul KOREA 07334
Min-Ha Kang Deputy Director (Marketing) mhkang@kbs.co.kr +82 2 781 3621
Dong-Seol Geum Senior Channel Manager dsgeum@kbs.co.kr +82 2 781 3623
24-HOUR FAMILY
Young-Mo Sung Senior Channel Manager sbg70@kbs.co.kr +82 2 781 3625
Hyun-Ki Kim Senior Channel Manager pdwriter@kbs.co.kr +82 2 781 3637
Japan
KBS Japan, an affiliate of KBS, handles the distribution of KBS World in Japan.
ENTERTAINMENT
Ho-Kyeong Lee KBS Japan kbsjapan@kbs.co.kr +81 3 3568 7791
KBS Japan (Shuzan Building 5th Floor, 5-5-13 Akasaka, Minato-Ku, Tokyo, 107-0052, JAPAN)
America
KBS America, an affiliate of KBS, handles the distribution of KBS World, TV right and videograms in the Americas.
CHANNEL
Wha Chang KBS America wchang@kbs-america.com +1 213 739 9651
KBS America (625 South Kingsley Drive 4th Floor Los Angeles, CA 90005, USA)
China
KBS WORLD TV
KBS China, a representative office of KBS, handles the distribution of KBS World in China.
KBS China +86 10 8591 1501
KBS China (T1-C-2102, Wangjing SOHO, Futong East of the Street, Chaoyang District, Beijing, 100102, China)
Global Ads
Han-Sol Lee Senior Manager hansol0331@kbs.co.kr +82 2 781 3691You can also read
