KEY FINDINGS FROM THE AAP MROTF SURVEY - #IACCAAP19
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Key Findings from the
AAP MRoTF Survey
Mark Cooper,
IACC
#IACCaap19 1
A little background AAP 2018
Survey
An overview of the meeting
room of the future initiative
Review the key findings from the
What we will research
look at today. Look at trends in food and
beverage!
Look at inspiring new
environments
Consider how tech and AV is
effecting meetings
#IACCaap19 2
Let’s look at the
trends, from a
planner
perspective.
#IACCaap19 3
2018 AAP
Project
Group
4
IACC AAP Meeting Room of the Future Project 2018
2,000 page opens and 590 downloads
Part-time Planner dominant Scope to Established buyer group evaluate With multi-year experience other
Meeting planner survey:
IACC AAP
2091
65 respondents We looked for We asked if venue Good distribution
meeting from across geographical and marketing practices of planners across
Australia and Asia generational aligned with buyers corporate,
room of divides priorities? association and
government
the future. meetings
Survey background.
#IACCaap19 8
66% vs.
80%
globally.
#IACCaap19 9
IACC members Meeting planners
Bringing
together the
brightest
minds in the
industry.
Industry experts Suppliers
#IACCaap19 10Meetings now and in the future
Planners driven Objectives and
by personal goals focused on Looking for more
development and delegate interaction,
attendee engagement shorter sessions
satisfaction and emphasis on
creativity
Key findings.
#IACCaap19 11The degree
to which
elements
are more or
less
important
is subject to
debate.
12Do venues
place
enough
emphasis
on offering
creative
stimulating
solutions?
13Big Brands vs Small
Groups & Independents
6.3
I am looking for different meeting space
elements today than I was two to five
years ago
6.4
42% of conference It is important to have
8.2
the flexibility to change layouts
organisers are using in meeting rooms
large hotel chains It is important to have collaborative
(62% in global
spaces outside of
the meeting room for informal gatherings 8.3
at my meeting venues
report). Meeting room lighting impacts
the overall quality of the
meeting/ conference
8.7
46% of those using
Meeting room acoustics impact the overall
quality of the meeting/conference 8.8
other venues. But
what are they? Availability of high quality broadband is
critical in meeting venues 9.2
14Meetings now and in the future
Respondents report
they expect
Striking number of Planners say
increased pressure
elements aligned nutritional info should
to stay ahead of the
with global trends – be displayed on food
curve with latest &
Advancing tech use stations
greatest tech
Key findings.
#IACCaap19 15It is important to have
outdoor meeting facilities when choosing
a meeting venue
6.3
I am looking for different meeting space
elements today than I was two to five
6.4
Results a
years ago
It is important to have
8.2
the flexibility to change layouts
re clear,
in meeting rooms
It is important to have collaborative
8.3
but are we
spaces outside of
the meeting room for informal gatherings
at my meeting venues
leveraging
Meeting room lighting impacts
the overall quality of the
meeting/ conference
8.7
them? Meeting room acoustics impact the overall
quality of the meeting/conference 8.8
Availability of high quality broadband is
critical in meeting venues 9.2
#IACCaap19 16Meeting
Room DNA.
No theatres!
17Group Discussion
In five years time, what do
we foresee will be the
significant changes we will
How people will learn at conferences &
meetings ?
see in;
Tech & how delegates communicate/collaborate ?
What will physical meeting spaces look and
feel like ?
Food & beverage offerings ?
#IACCaap19 18Breaks & meals
Food service that supports various delegate networking sessions is important
Importance of Evening activities Linking event
Similar trends as
delegate health beyond bar service theme to food
seen in other IACC
and wellbeing is do not appear to does not seem
surveys in Europe
higher in AAP that be common in common in AAP
and Americas
elsewhere AAP
Key findings.
#IACCaap19 1920
Breaks & meals
Food service that supports various delegate networking sessions is important
Planners split Food and Increase in the Lack of
between shorter beverage number of accommodation
breaks more offerings directly requests to for dietary needs
often or longer link to attendee accommodate is the top issues
breaks, more satisfaction and allergies, personal planners
networking time! the personalized eating plans or encounter with
experience preferences venues!
Key findings.
#IACCaap19 21Demands are effecting us today!
#IACCaap19 22Veg related food trends on
the rise !
!
Number of vegetarians
and vegans will
increase
!
Top LA restaurants,
meat is now the side
dish
#IACCaap19 23New efforts to combat food wastage Smaller plates to encourage healthier eating Ordering buffets with veg first, meat last!
Mediterranean
influence.
25I’ll have a
Chocolate
Fish Nitro
Coffee
please!
2627
Gluten free no longer a
exceptional request !
!
Food labelling on
conference buffets
Finding a becoming more
common
meetings
focused 75% of staff given allergy
training. Enough? !
venue.
#IACCaap19 28Informal,
flexible and
grazing
style
dining.
#IACCaap19 29NEW! IACC Guide to Managing Dietary Requirements IACCmeetings.com
Infographic Information to share with planners IACCmeetings.com
Information gathering advice and tips. IACCmeetings.com
Download your
copy of the IACC
Trends in Nutrition
Delegate Wellbeing
at
IACCmeetings.com
#IACCaap19Physical meeting space and design
A number of
A noticeable trend Spaces must
respondents believe
in creating venues facilitate more
the space outside of
which emulate a conversational
the meeting room is
homely setting delivery,
as important as the
not content driven
space inside
Key findings.
#IACCaap19 3536
38
39
More
informal
breakout
spaces.
#IACCaap19Communications and Connections
Link between tech Screen sharing and Only 63% found
and experience social media audience polling
creation has never campaigns top in adds value vs. 91%
been stronger improving in global survey
communication
Key findings.
#IACCaap19 41A number of technologies improving communication
Q&A Slide Share Polling
43Current Trends in Meetings Technology
Globally anticipate 71% of planners Security of data
20% of planners will say more will be more
use VR/AR in next broadband will be important in future
year – learning not needed for
showcasing streaming content
in next 5 years
Key findings.
#IACCaap19Speed-checker
Apps – IACC’s
New App
It’s about the
venue
infrastructure
– Access
Points
Its about the
age of the
equipment –
It’s no longer just about Speed Mbps. three year rule
#IACCaap19Internet
Infrastructure
Planners cannot evaluate the same as other
Effectiveness of distributing the
services or facilities.
bandwidth throughout a venue
Location of Access points key, indoors and
outdoors.
Newer Access Points take more people
Audience collaboration needs bandwidth
#IACCaap19New speed test
tool for planners
and venues
#IACCaap19Well designed, dedicated
meetings focused spaces
are essential
Meetings needing to be well Summary
and findings.
supported by knowledgeable staff
Meeting planners will need to be
aware of which meeting
environment will best match
their organisation’s culture
Technology must be easy to
integrate and just work!
#IACCaap19 48You can also read
