Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School
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Kick off your career in the
football and sports industry
UNDERGRADUATE PROSPECTUS 2020/ 21
Approximately
Graduation 25
More than
30
UCFB has been ranked as
,000 THE BEST Your UCFB journey
Learn. Achieve. Inspire.
hours spent by students
students
were placed in work experience roles
by
(December 2017)
higher education institution in the UK
on work placements in 2017/18 each week on average in 2017/18 for employment prospects
UCFB graduates are our family for life. As our network grows around the WELCOME TO YOUR FUTURE IN THE WORLD OF FOOTBALL, SPORT AND EVENTS.
world, the UCFB Alumni team provides opportunities for discounted OUR PROSPECTUS HAS BEEN DESIGNED TO GUIDE YOU ALONG YOUR PATH TO A
postgraduate study, exclusive events at our campuses and is a resource FULFILLING CAREER IN THE WORLD’S MOST EXCITING INDUSTRIES.
What we teach
to help drive your career forward. Find out more at ucfb.com/alumni.
How we teach Inside these inspiring pages you will find de- website is always your best source for the
tails of our unique teaching locations and pro- most up-to-date information. To truly get a fla-
grammes, tailor made for this thriving sector. vour of UCFB, including meeting some of the
academic team and exploring our campuses,
You will also learn more about our incredible come and see us for yourself by booking onto
student experience outside the classroom one of our inspirational open days at
including sporting and social activities, as well ucfb.com/opendays.
Football Sport Events Classroom Guest Placement
as coveted access to our unrivalled network,
speakers opportunities
available only to our students at UCFB. We look forward to guiding you on your
Whilst UCFB makes every effort to produce unique journey!
as informative a prospectus as possible, our
Where we teach
UCFB UK CAMPUSES
With Wembley Stadium, London With Etihad Stadium, Manchester
at the heart of your campus at the heart of your campus IN PARTNERSHIP WITH
UCFB GLOBAL ST UDY HUBS
AT L A N TA NEW YORK TORONTO MELBOURNE
University Campus of Football Business
is a college of Bucks New University,
with graduates of all of our undergraduate
programmes awarded degrees
University Campus of Football Business
is a college of Bucks New University,
by the institution.
with graduates of all of our undergraduate bucks.ac.uk
programmes awarded degrees by the institution.
bucks.ac.uk
1
Welcome to UCFB The UCFB story
I would like to wish you a very warm welcome to UCFB. In the UK alone, more than 400,000 Our ground-breaking partnership with
We’re proud to be the first higher education institution in the people are employed in the sports the Escuela Universitaria Real Madrid
world dedicated to the delivery of university degrees in the industry - a sector that is worth an Graduate School allows our postgraduate
football and sports industry. impressive £20 billion. Both figures students to experience the football and
continue to increase and show no sign of sports industry in another iconic sporting
What makes our unique educational experience work so well is
slowing down. city.
down to three key components: what we teach, where we teach
and how we teach. We believe this approach gives you the best From marketing to coaching, media It's not just in the UK where UCFB is
chance of a successful career upon graduation. to finance and event management making strides, but also abroad, opening
to hospitality, new roles and new global study hubs in the US, Canada and
WHAT WE TEACH
opportunities are presenting themselves Australia through unique partnerships.
Our degree programmes have been designed with these
on a daily basis. The concept of UCFB This world-first initiative allows students
industries and their varied roles specifically in mind. Media,
was born from the idea of training to access the MCG in Melbourne, the Red
marketing, finance, psychology, coaching and event
and teaching ambitious and talented Bull Arena in New York, the Mercedes-
management, amongst others, are all sectors of these industries
individuals with the knowledge, Benz Stadium in Atlanta and the BMO
that are growing at a rate never seen before, with new roles
Brendan Flood principles and ideas to fill such roles. Field in Toronto for once-in-a-lifetime
being created on a daily basis.
Chairman and Chief Executive of UCFB learning and networking opportunities
After initially opening at Burnley FC’s Turf
Director of Burnley FC WHERE WE TEACH with the biggest organisations in world
Moor in 2011, UCFB opened its second
Co-Founder of Orlando City SC sport.
Our students benefit from unique learning and sporting campus, with the iconic Wembley
environments to live and learn in, with state-of-the-art facilities Stadium at its heart, in 2014. The opening We’re proud that 92% of our graduates
in inspirational campuses in London and Manchester, which of a third campus in Manchester at the are in employment within six months
include the iconic Wembley and Etihad stadiums at their heart. state-of-the-art Etihad Campus in 2016 of graduation, with nearly two thirds
On top of this, all students have the option of attending annual marked a significant step in the growth working in sport - far above sports
summits at our global study hubs in New York, Atlanta, Toronto of UCFB. This will be followed by the graduate averages.
and Melbourne, all of which have world-renowned sporting opening of Manchester Sports Village at
As we continue to deliver on our promise
arenas at their heart. Belle Vue in 2019. Today UCFB delivers
to provide highly qualified, ambitious
university degrees from its London and
HOW WE TEACH graduates ready to make an impact
Manchester campuses, whilst our original
in the world of football and sport, we
Studying at UCFB, you will have the opportunity to obtain the home at Turf Moor sees BTEC diplomas
welcome you to be part of the growing
key ingredients for a successful career in professional football delivered to sports students.
UCFB story.
and sport. They are a degree, good references from a network of
business contacts and a proven track record of work experience.
On top of this, we’ve launched the UCFB Award in Football &
Sports Leadership, an exclusive award that encompasses the
additional qualifications and experiences that you can gain
outside your degree programme.
Our goal at UCFB is to help create highly qualified, motivated
and experienced graduates to drive these industries forward
around the world.
Welcome to the global football and sports industry.
UCFB launches UCFB opens its Unique partnerships UCFB opens its The National League and The launch of the UCFB opens global study hubs at the
in Burnley at the second campus at announced with Escuela third campus in Rugby Football League exclusive UCFB MCG in Melbourne, Australia, the Red
historic Turf Moor the iconic Wembley Universitaria Real Madrid Manchester, which join UCFB's long list of Award in Football & Bull Arena in New York, the Mercedes-
stadium, offering Stadium, the home - Universidad Europea, features the Etihad elite partners, offering Sports Leadership. Benz Stadium in Atlanta, USA and BMO
three undergraduate of English football. and the League Managers Stadium at its heart. unprecedented opportunities Field in Toronto, Canada.
degrees. Association. for student work placements.
2011 2014 2015 2016 2017 2018 2019
2 3
1 YOUR
DEGREE 34
5
P36 xplore some of our diverse and unique
E
YOUR university degrees in the football and
sports industry. Visit ucfb.com/degrees
CAREER IN for an up-to-date list.
FOOTBALL
ETIHAD CAMPUS
& SPORT
WEMBLEY
P6
DEGREES YOUR BESPOKE
JOURNEY
ur brilliant graduates and
O
guest speakers explain why this P40 FOOTBALL BUSINESS
industry is the place to be and
& FINANCE
how UCFB can help get you
there. P42 FOOTBALL BUSINESS
P68 A
t UCFB we realise that every student
2
& MARKETING
and alumnus is on their own personal
P44 FOOTBALL BUSINESS and professional journey. UCFB
& MEDIA works with you to tailor make your
own personal development plan
YOUR NEXT
P46 FOOTBALL COACHING incorporating a vast array of guest
& MANAGEMENT speakers, additional qualifications,
STEPS
industry placements and career
P48 FOOTBALL COACHING &
coaching opportunities.
TALENT DEVELOPMENT
P50 These options throughout your time
INTERNATIONAL
with us will build you towards earning P90 Get in touch, visit our campus
FOOTBALL BUSINESS
our exclusive UCFB Award in Football and choose your degree.
P52 MULTIMEDIA SPORTS & Sports Leadership, an additional
JOURNALISM qualification to accompany your
university degree.
P54 PHYSICAL EDUCATION YOUR CAREER IN FOOTBALL & SPORT
STARTS HERE.
P56 SPORTS BUSINESS BA LL & S
OT P
& COACHING O
O
F
RT
ARD I N
P58 SPORTS BUSINESS &
S LE A D E R
SPORTS BROADCASTING
AW
YOUR ICONIC P60 SPORTS BUSINESS
B
S
F HI
UC P
& SPORTS LAW
CAMPUS P62 SPORTS PSYCHOLOGY
P64 STADIUM & EVENTS
P16 ith a stadium at the heart of each
W MANAGEMENT
of our London and Manchester
campuses, there is no better place to
begin your journey in the football and
sports industry.
*Taught at Manchester Sports Village,
Belle Vue
4
YOUR
CAREER IN
FOOTBALL
Football Business & Marketing graduate Ben Friend is now
working as Event Manager at The Football Association & SPORT
6 7
Learn. Achieve. Inspire.
Jemma Entwistle
Girls' Regional Talent Club Coach
Ben Friend at Blackburn Rovers FC
Event Manager
at The Football Association
I think if you’re
passionate about
what you do, the You've got to believe
whole point of UCFB is in yourself and go for
there’s somewhere for it; you shouldn't put
you to go and study, yourself on the back
learn and thrive in an foot just because
environment that you you're a female.
care about.
Gabriella Ward
Josh Arnold Communications and Commercial
Sports Coach Partnerships Executive
at Aldro Prep School for Boys at the League Managers Association
The skills that I learnt during
my degree throughout all The opportunities
the different units really that I took advantage
helped me, such as talent of at UCFB made me
identification, and coaching learn a lot about how
specific units where I’ve the sports industry
learnt how to handle functions.
different age groups.
8 9
Bastian Hildebrand Lino Altieri
Marketing Manager Memberships and Events Co-ordinator
at Juventus Academy London at Leicester City FC
Home grown players are My role is very different
what fans always desire, to a usual job because
but if they come from football is dependent
another country then on results on the pitch
even better because which we cannot
you can then build control, so that
a fan base in that makes the position
country as well. more exciting and
challenging.
Hayley Reed Mac Bishop
Marketing Executive Community Coach
at Chelsea FC at The Albion Foundation
In sport, don’t be
afraid of change I work six, sometimes
because one day seven, days a week
you could be doing but when you are
one thing and the getting paid to watch
next day it takes football I wouldn’t
a completely new really call that a job!
direction.
10 11
Making an
impact Georgina Lewis
Head of Marketing at
Guillem Balagué
BBC presenter, author
Sky Andrew
Sports and
The Football Association and international entertainment agent
journalist
When you're going I believe that this It’s a fantastic opportunity
It’s really exciting that through the education institution is going for students to be based
there’s a centre of process at UCFB it's really the right way and is in these stadiums. It
important that in addition giving opportunities means they’re in the
excellence for people to learning the skill set to people that football environment and
who want to go and and discipline of the area previously weren’t at very close hand there
work in our industry you're focussed on in sport, there. are people who work in
you develop your personal these industries.
and across other and social skills as well.
sports.
Gareth Southgate OBE
England Manager
What an
Rachel Brown-Finnis Kelly Simmons MBE Chris Powell
incredible campus;
what a brilliant place Former England Director of Women’s Former PFA
goalkeeper Professional Game at Chairman
to learn and engage and BBC Sport pundit The Football Association
in sport.
The sports industry UCFB is developing I've been really
requires people to be the future best-in-class impressed by UCFB, it's
trained ready to go into football and sports a very clever idea. I'd
it; what UCFB does really business professionals definitely enjoy studying
well is provide those with the skills, knowledge a course here.
Gabby Logan opportunities. and experience to excel
BBC Sport presenter within the industry
and drive it forward,
both in the UK and
internationally.
12 13
Why choose
football & sport
UEFA will
E-sports commit 50%
estimated more funding to
to be worth women’s football
The European
football market $1.5bn from 2020
by 2020
£21.9bn
is now worth a record
1.7m
people in the EU work in sport
MEN
55% 45%
WOMEN
74.5m
tickets were sold
The global sports market for UK professional
has an estimated worth of sports events in 2017
$600bn
-$700bn 69,000 Nearly
sports coaches,
instructors and
450,000
people in the UK are
officials are operating
employed in sport
in the UK
14 15
WELCOME TO
LONDON
YOUR
WEMBLEY
CAMPUS
16 17London
Living in
World famous
landmarks such as
Big Ben, the London
Eye and Piccadilly
Circus, as well as
renowned shopping
destinations, are just
a short ride from
UCFB Wembley.
18 19In & around
Wembley Campus
Your Wembley Campus
With Wembley Stadium at the heart of your
campus, what could be more motivating for a
future career in the football and sports industry than
walking into the most famous stadium in the world?
Our Wembley campus enjoys excellent facilities
with lecture theatres, seminar rooms, quiet study
areas, a library and media suites. Just a short walk
away from the stadium are our surrounding learning
facilities at the Wembley Library and Drum Theatre
at the Brent Civic Centre, UCFB Study Hub, and KEY FACTS
numerous industry business centres, with each Address
offering professional surroundings to further your
Wembley Stadium,
educational experience.
London, HA9 0WS
Time to central London
AN EXCITING FUTURE FOR UCFB WEMBLEY Approx. 20 minutes
UCFB Wembley has plans to create its own multi- by Underground
purpose facility directly opposite Wembley Stadium. round the campus
A
The First Way development will include lecture London Designer Outlet
theatres, a library, office space for staff, a gym, café SSE Wembley Arena
and halls of residence for up to 680 students. The Boxpark Wembley
development will be a key milestone for UCFB and Campus facilities
its future, and will be in addition to the facilities Wembley Stadium
already on offer in and around Wembley Stadium. Wembley TV Studio
UCFB Café
First Way Complex
WHY CHOOSE OUR WEMBLEY CAMPUS
UCFB Study Hub
• Study in a campus with the most iconic Hendon FC Stadium
stadium in the world at its heart The Drum Theatre
• Easy access to the centre of London The Hive Stadium
• London is an international hub for students, Vale Farm Sports Centre
sport and education alike Bridge Park Community Leisure Centre
Grand Felda House
20 21Students at UCFB
Wembley have access
to a number of state-
UCFB Wembley
Facilities at
of-the-art facilities in
and around Wembley
Stadium. By living and
studying in the sporting
capital of the world, the
opportunities for UCFB
students are endless.
22 23WELCOME TO
MANCHESTER
24 25Manchester
Living in
Manchester,
renowned as an
education and
sporting city, is
regularly voted as
the UK's best city for
students to live and
learn in. Whether
it's shopping at the
Arndale, enjoying
the nightlife at
the Printworks
or venturing
into Chinatown,
Manchester is a city
that has something
for everyone.
26 27In & around
Etihad Campus
Your Etihad Campus
UCFB Etihad Campus is our state-of-the-art
campus devoted to the football industry in the
heart of Manchester – one of the world’s most
famous footballing cities with a thriving student
population.
With the Etihad Stadium at the heart of the
campus, students can learn and work at the
centre of one of Europe’s most progressive football KEY FACTS
and sports facilities. Manchester Sports Village,
Address
Belle Vue plays host to lectures for several degree
programmes, with high quality sports facilities also Etihad Stadium, Etihad Campus,
Manchester, M11 3FF
available there to UCFB students.
Time to central Manchester
Etihad Campus boasts an impressive array of Approx. 10 minutes
on-site facilities which are on hand to aid your via Metrolink
studies, including several lecture theatres and
Around the campus
stunning seminar rooms, student social areas and
The Northern Quarter
library, media suite and quiet study zones.
Spinningfields
Further world-class sports facilities are also available Ancoats
on campus, including the Manchester Tennis &
New Islington
Football Centre.
Manchester Arndale
Manchester city centre and its exciting array of The National Football Museum
shops, bars, restaurants and entertainment
The Printworks
venues is just a short tram ride away from UCFB
Corn Exchange
Etihad Campus.
Campus facilities
MANCHESTER SPORTS VILLAGE
Etihad Stadium
Manchester Sports Village, Belle Vue, is the Manchester Tennis & Football Centre
teaching location for UCFB Etihad Campus
National Cycling Centre
students studying sports degrees, allowing
students to live, learn and work across a network Manchester Sports Village, Belle Vue
of sports venues. National Speedway Stadium
National Basketball Centre
28 29UCFB Etihad Campus
Facilities at
UCFB Etihad Campus
is at the heart of one
of Europe's leading
football destinations,
but also host to a
number of other
UK sporting bodies.
Students are
encouraged to
embrace the array
of exciting facilities
on offer, including
Manchester Sports
Village, Belle Vue
and the National
Squash Centre and
Manchester Regional
Arena.
30 31YOUR UCFB
GLOBAL HUBS Each year, UCFB students and alumni are able to travel to the likes of Australia,
Canada and the USA to benefit from a range of study hubs in some of the most
iconic stadiums in world sport. Hosted at each hub, UCFB global summits will
enable students and graduates to further enhance their knowledge and expertise
of the international football and sports industry from professionals working at the
biggest organisations in the sector.
NEW FROM 2019, UCFB HAS LAUNCHED A SERIES OF ELITE SPORTS
INDUSTRY NETWORKING CENTRES AND GLOBAL STUDY HUBS, UCFB networking centres in the UAE, Singapore, China and India also provide
PARTNERING WITH SOME OF THE MOST INSPIRATIONAL SPORTING unprecedented international opportunities for students and graduates to network
with their peers and the wider sports industry community.
LOCATIONS AROUND THE WORLD.
For more information, including potential costs of attending each summit,
visit UCFB.com/global-hubs.
@
TORONTO MANCHESTER
@
NEW YORK
LONDON
@
ATLANTA
@
MELBOURNE
32
33YOUR UCFB GLOBAL HUBS
TORONTO FC
TORONTO, CANADA
MERCEDES-BENZ STADIUM
ATLANTA, USA
Crowned MLS champions in 2017, Toronto FC are based at Canada’s national football
stadium, BMO Field, and are owned by Maple Leaf Sports & Entertainment (MLSE). A world-
leading organisation in sports technology, UCFB students will be able to learn from MLSE's
unique business that runs successful venue and multi-sport franchise operations. Our
Canadian summits will also access MLSE's stunning Scotiabank Arena, home of the
Home of NFL team Atlanta Falcons and 2018 MLS champions Atlanta United, the
NBA's Toronto Raptors and the NHL's Toronto Maple Leafs.
Mercedes-Benz Stadium is one of the most technologically advanced across the globe.
This brand new 75,000 capacity arena provides a fantastic opportunity for UCFB
students to learn and network in a thriving sports city that also hosts the NBA's Hawks
and the MLB's Braves.
MELBOURNE CRICKET GROUND
MELBOURNE, AUSTRALIA
RED BULL ARENA
NEW YORK CITY METRO, USA
If Melbourne is the home of Australian sport, then the MCG is the heart of it. This iconic venue is the
largest stadium in the Southern Hemisphere, boasting a capacity of over 100,000 people. It’s a
stadium rich in history and is the scene of some of Australian sport's most memorable moments.
Home to popular MLS team New York Red Bulls, this global hub provides access The MCG is the birthplace of Test Cricket, the home for the AFL Grand Final and has hosted the
to one of the great sports cities that hosts other world-renowned teams including Olympic Games, Commonwealth Games along with a range of major events and concerts.
MLB sides the Yankees and Mets, NBA teams Nets and Knicks, the NFL's Giants Located in arguably the world's premier sports precinct, the neighbouring Melbourne Park
and Jets, and fellow MLS club New York City FC. Red Bull Arena provides a unique and AAMI Park venues host Australian Open tennis, A-League football and both rugby
opportunity to network with and learn from the revolutionary multinational Red codes, allowing UCFB students a truly unique sporting and cultural experience.
Bull football brand, pioneers in 21st century sport.
34
35OPEN YOUR FUTURE
YOUR
DEGREE UCFB Etihad Campus students
working inside the Etihad Stadium
36Your careerYour career
opportunities Take a look at the table below for a sample of the career
opportunities
ETIHAD CAMPUS
opportunities available with a UCFB degree. Our highly
qualified Career Coaches are always available to direct our
students to the wider world of opportunities available.
WEMBLEY
PAGE DEGREES
P40 FOOTBALL BUSINESS EXECUTIVE PLAYER
& FINANCE MARKETING LEVEL AGENT
DIRECTOR POSITIONS
P42 FOOTBALL BUSINESS SOCIAL PR
& MARKETING MEDIA DIRECTOR FINANCE
DIRECTOR DIRECTOR
P44 FOOTBALL BUSINESS MEDIA & FINANCIAL BUSINESS
MARKETING
& MEDIA ADVISOR
& LAW
P46 FOOTBALL COACHING BRAND Football Business & Marketing CHIEF Football Business & Finance
DIRECTOR AGENCY
& MANAGEMENT Football Business & Media SPORTS
International Football Business DIRECTOR
REPORTER
Multimedia Sports Journalism
Sports Business & Sports Law
Sports Business &
P48 FOOTBALL COACHING & Sports Broadcasting
TALENT DEVELOPMENT
BROADCASTER
VIDEO OPERATIONS COMMERCIAL
P50 INTERNATIONAL DIRECTOR DIRECTOR
PRODUCER
FOOTBALL BUSINESS
CONTENT SPORTS
PRODUCTION DIRECTOR LAWYER
P52 MULTIMEDIA SPORTS MANAGER
JOURNALISM
EVENT
P54 PHYSICAL EDUCATION PERFORMANCE DIRECTOR
DIRECTOR
P56 SPORTS BUSINESS
YOUTH
COACHING,
& COACHING FOOTBALL
COACH COACH ARTIST
OR EVENT
P58 SPORTS BUSINESS & PE & EVENTS
AGENCY
SPORTS BROADCASTING DIRECTOR
PSYCHOLOGY Stadium & Events
P60 SPORTS BUSINESS STADIUM Management
Football Coaching & Management
SPORTS OPERATIONS
& SPORTS LAW Football Coaching & Talent Development
COACH DIRECTOR
Physical Education
CHIEF Sports Business & Coaching
P62 SPORTS PSYCHOLOGY SCOUT Sports Psychology
P64 STADIUM & EVENTS
MANAGEMENT PE HEAD OF
TEACHER TICKETING
SPORTS
PSYCHOLOGIST
*Taught at Manchester Sports Village, Belle Vue 39BA (Hons) Football
Business & Finance
ABOUT THE COURSE
Football is one of the fastest growing
businesses in the world today
with player transfers, contracts,
sponsorship and merchandise worth
hundreds of millions of pounds.
This degree will give you a firm
understanding as to how finance
affects organisational performance
at all levels, with modules that cover
the fundamentals of accounting and
financial management in a football
business context.
MODULES
• Year one: Understanding Football
Recent
Business, An Introduction to guest speaker
Marketing, Understanding Football
Fans & Customers, Fundamentals
of Accounting & Finance
• Year two: International Football
Business Analysis, Intermediate
Financial Accounting, Research
Methods, Intermediate
Management Accounting
• Year three: Strategic Management,
International Finance, Research
Project, Corporate Reporting
MORE INFO
One of the biggest things UCFB
ucfb.com/finance KEY FACTS allowed me to do was network. Brian Barwick
LOCATION Chairman of
Wembley or Etihad The National League
FOUNDATION LEVEL AVAILABLE “The sports business is
a trillion-dollar industry.
UCAS CODE Amy O'Connor Across the whole sporting
FBF 1 UCFB graduate spectrum, the amount of
FBFF with foundation Business Development Executive money that is poured into
The average revenue per club sport now is remarkable.”
at Watford FC
in the English Premier League
was £228m in 2016/17
40 41BA (Hons) Football
Business & Marketing
ABOUT THE COURSE
Football is a multi-billion-pound
global industry. With its revenue
driven by the marketing of its
products and services, competition
amongst brands is fierce and
qualified professionals are in
high demand.
On this degree, you will gain an
understanding of football business
and be introduced to concepts such
as business models, management,
business planning and return on
investment by our expert academics.
MODULES
• Year one: Understanding Football
Business, An Introduction to
Marketing, Understanding Football
Recent
Fans & Customers, Integrated
Marketing Communications
guest speaker
• Year two: International Football
Business Analysis, Event
Marketing, Research Methods,
Digital Marketing
• Year three: Strategic Management,
Football Brand Strategy, Research
Project, Global Marketing
Management
What I enjoy about working
MORE INFO in the football industry is that
ucfb.com/marketing every day is a new challenge.
KEY FACTS
LOCATION Adrian Bevington
Wembley or Etihad Head of Recruitment Operations
at Middlesbrough FC
FOUNDATION LEVEL AVAILABLE
Joe Thompson “The media industry and
There was a 49% increase in UCAS CODE importance of PR in sport has
UCFB graduate
the average monetary value FMA1 evolved hugely over the past 20
of female sport sponsorship Commercial Coordinator years.”
deals from 2013 to 2017 FMAF with foundation at Stoke City FC
42 43BA (Hons) Football
Business & Media
ABOUT THE COURSE
Vastly expanding media revenue,
like ever-increasing TV rights deals,
means that clubs that finish bottom
of the Premier League earn more
prize money than the winners of
the Champions League. How is
this value determined?
On this course, you will explore
facets of media communications
and develop understanding of the
relationships between industry
stakeholders. You will also gain
contextual insight into how public
relations and journalism relate to
the business of sport.
MODULES
Recent
• Year one: Understanding Football guest speaker
Business, Principles of Sports
Media, Understanding Football
Fans & Customers, Social & Digital
Sports Media
• Year two: International Football
Business Analysis, Broadcast
Journalism, Research Methods,
Television Production
• Year three: Public Relations
Strategy, Professional Practice Be patient, and if you want to be a
Portfolio, Research Project, coach, journalist, marketer, lawyer or
Contemporary Issues in chief executive, learn the skills and
Sports Media someone will pay you to do it.
KEY FACTS
MORE INFO Niall Quinn
LOCATION Football pundit and former
ucfb.com/media
Wembley or Etihad Sunderland Chairman
FOUNDATION LEVEL AVAILABLE “Over the last few years I’ve
Alexander Brown been at Sky there has been
@zandacamera
UCAS CODE an evolution. There is a
FM10 UCFB graduate demand out there from the
1.6m people watched the 2018 Video Producer at The FA customer who has paid their
FM1F with foundation
women’s FA Cup final on the BBC money for this offering."
44 45BA (Hons) Football
Coaching & Management
ABOUT THE COURSE
The role of coach or manager in
football is one full of immense
pressure, but with that comes
potentially huge rewards.
Taught within the football club
environment, this programme
allows students to learn how to
spot and develop talent, as well as
lead with authority. You will engage
with, and gain an understanding
across, areas such as community
coaching, academy coaching and
coaching overseas.
MODULES
• Year one: Introduction to Recent
Football Management,
Fundamentals of Coaching, guest speaker
Football Principles & Practice,
Coaching in the Community
• Year two: Managing Teams &
Individuals, Talent Development,
Research Methods, Football
Tactics & Strategies
• Year three: Applied Reflective
Practice, Elite Performance
Coaching, Research Project,
There has been nothing more
Match Analysis
rewarding than watching my players
grow in ability and love for the
MORE INFO beautiful game during my time at
ucfb.com/football-coaching SCS Clinton United.
Harry Redknapp
KEY FACTS Former Premier League
LOCATION Manager
Wembley or Etihad "It’s about getting the
Danny Walsh best out of people. It’s
FOUNDATION LEVEL AVAILABLE
UCFB graduate about good players and
UCAS CODE Director of Coaching & Academy Director encouraging them and
The Bureau of Labor Statistics FCM1 I think you get more out
at SCS Clinton United, USA
projects 12.9% employment of people by telling them
growth for sports coaches FCMF with foundation what they can do and not
between 2016 and 2026 what they can’t do."
46 47BA (Hons) Football Coaching
& Talent Development
ABOUT THE COURSE
Identifying and developing talent is
an imperative facet of the modern
game, with more and more clubs
vying for the stars of tomorrow as
transfer fees continue to break records.
This programme reflects the
needs of the football industry by
understanding strategies used
around the world, relating theory
to practice, and gives students the
knowledge and skills to work in youth
development departments at clubs Recent
domestically and overseas.
guest speaker
MODULES
• Year one: Fundamentals of
Coaching, Introduction to Youth
Development, Coaching in the
Foundation Phase, Football
Principles & Practice
• Year two: International Player
Development, Coaching in the
Youth Development Phase,
Research Methods, Football
Tactics & Strategies
• Year three: Research Project,
Evaluation of Coaching Tony Strudwick
Performance, Coaching in the
Head of Performance
Professional Development Phase,
Networking is very important. At at the Football Association
Match Analysis
UCFB I went to events and met of Wales
agents who I’ve since been able
MORE INFO to recommend players to. "You have to think about
the longer journey; it's a
ucfb.com/talent-development
continued learning journey.
KEY FACTS It's about working hard and
ensuring that you absorb as
LOCATION
Wesley McGrath much information as you
Etihad possibly can."
UCFB graduate
Roughly 2.6m people in England UCAS CODE Coach and Founder
alone play football on a monthly FCTD at WMFootball32
basis
48 49BA (Hons) International
Football Business
ABOUT THE COURSE
The globalisation of football has been
swift. Growing markets in the likes
of Asia and the Americas mean an
understanding of the sport in an
international context opens many
career paths in football business.
You will study the key drivers which
fuel this rapid growth, including the
nature of ‘fandom’, the development
of the international football and
sports industries and the implications
of cultural differences linked to
commercial deals. An understanding
of how to bid for international events
will also form part of this degree
Recent
programme.
MODULES guest speaker
• Year one: Understanding Football
Business, An Introduction to If you go into a room and say that
Marketing, Fundamentals of you study at UCFB Wembley, all
Accounting & Finance, Introduction of a sudden people want to know
to International Football Business
more about what you do.
• Year two: International Football
Business Analysis, Stadium
Management, Research
Methods, Intermediate
Management Accounting
• Year three: Strategic Management, Saad Wadia
International Finance, Research UCFB graduate
Project, Strategic International Co-founder and Director
Football Business
at Avalon Sports Group Kait Ludwig
KEY FACTS
LOCATION Club Marketing & Business
MORE INFO Operations Manager at the
Wembley or Etihad
ucfb.com/international-business Rugby Football League
FOUNDATION LEVEL AVAILABLE
"I think it’s fantastic
UCAS CODE that students have the
IFB1 opportunity to study at UCFB
The European football market is where what they’re learning
IFBF with foundation is targeted specifically to the
now worth nearly £22bn
sports industry.”
50 51BA (Hons) Multimedia
Sports Journalism
ABOUT THE COURSE
The media landscape has changed
almost beyond recognition in recent
years following the digital revolution,
which has paved the way for a 24-
hour rolling news agenda. In that
time, sports journalism has also
developed to become the fastest
growing sector in UK media.
On this degree, students will learn
a range of digital and social media
skills which enable sports journalists
to tell stories across a range of
platforms to reach a global audience.
MODULES Recent
• Year one: Principles of Sports
Journalism, History of Sporting
guest speaker
Venues & Events, Media Law
& Ethics, Social & Digital
Sports Media
• Year two: Practising Sports
Journalism, Broadcast
Journalism, Research Methods,
Television Production
• Year three: Professional Practice
Portfolio, Sports Public Relations I’ve long believed that in order to
& Communications, Research maximise your potential and become
Project, Contemporary Issues in
the best in your chosen field, it is
Sports Media
crucial that you surround yourselves
with the industry’s best and UCFB
MORE INFO offers precisely that. Guillem Balague
ucfb.com/journalism KEY FACTS
BBC Sport presenter,
LOCATION author and international
Wembley or Manchester Sports Village, Belle Vue journalist
FOUNDATION LEVEL AVAILABLE “Versatility is everything.
Conor Creamer It’s about smelling
More than 98% of journalists
UCAS CODE UCFB graduate your opportunity and
who began working in the MSJ1 Reporter at Sky Sports developing your career,
industry between 2014-16 not staying still and keep
MSJF with foundation
were university graduates on moving.”
52 53BA (Hons) Physical
Education
UCFB opened up opportunities that
I would not otherwise have found.
ABOUT THE COURSE
There is a persistent demand
for qualified teachers in popular
disciplines such as Physical
Education. As a subject area in
the National Curriculum, Physical Josh Arnold
Education places diverse demands
upon learners and teachers alike. This UCFB graduate
programme combines the complex Sports Coach
practical and theoretical demands of at Aldro Prep School for Boys
the subject and provides guidance in
allowing you to become an effective
leader and educator.
MODULES
• Year one: Games & Athletic
Activities, Sport Pedagogy &
Skill Acquisition, Assessment
& Curriculum Design, Recent
Fundamental Sports Science
within Physical Education
guest speaker
• Year two: Gymnastics & Dance,
Working with Children, Research
Methods, Contemporary Issues in
Physical Education
• Year three: Group & Behaviour
Management, Swimming &
Outdoor Education, Research
Project, Youth Physical Activity
& Health
MORE INFO
ucfb.com/physical-education
KEY FACTS
Steve McClaren
LOCATION
Former England Manager
Wembley or Manchester Sports Village, Belle Vue
“You have to be authentic
FOUNDATION LEVEL AVAILABLE as a leader, and no more
so than in front of the
UCAS CODE
There are 1.7m people cameras and the media
working in the field of sport in PE10 when the whole world can
the EU, increasing at a higher PE1F with foundation be watching.”
pace than total employment
54 55BA (Hons) Sports Business
& Coaching
ABOUT THE COURSE
This programme is ideal for
those looking for experience
and understanding of the world
of business and sport and to
develop as a manager. It provides
a unique learning experience and
the opportunity to live, learn and
develop within the live operations
of a professional sports environment
by our UEFA qualified coaches,
some of whom have previously
coached at the academies of leading
Premier League clubs. This allows
engagement and understanding
across areas such as rehabilitation,
physiotherapy, player acquisition and
analysis. Studies will focus on the
broad concepts involved in the sport
business and surrounding industries.
Recent
My favourite aspect to working in
guest speaker
MODULES
• Year one: Understanding Sports sport is that every day is different. The
Business, Fundamentals of people that you meet, the players
Coaching, Understanding Football that you meet and the impact you
Fans & Customers, Coaching in get to have on their journeys.
the Community
• Year two: Entrepreneurship, Talent
Development, Research Methods,
Events Planning
• Year three: High Performance
Jemma Entwistle
Coaching, Applied Reflective
Practice, Research Project, UCFB graduate
Performance Analysis KEY FACTS Girls' Regional Talent Club
LOCATION Coach at Blackburn Rovers FC
MORE INFO Wembley or Manchester Sports Village, Belle Vue
Michael O'Neill
ucfb.com/sports-coaching FOUNDATION LEVEL AVAILABLE
Northern Ireland Manager
UCAS CODE “I think your management
SBC1 skills are really tested at
Sports Coach UK estimate
SBCF with foundation international level and it’s
that there are 1,109,000
a really important part of
practicing coaches in the UK
the job."
56 57BA (Hons) Sports Business
& Sports Broadcasting
ABOUT THE COURSE
Ideal for those seeking to work in
the fast-growing, exciting sports
broadcasting industry, this degree
is designed for those aspiring for a
career either in front of or behind
the camera. Learning from UCFB’s
experienced practitioners, this
course will help you understand
practices both on the field and
in the studio. With access to first-
class equipment and inspiring
facilities, as well as visits from
industry professionals, students are
equipped with the tools to succeed
in this thriving sector.
MODULES
Recent
• Year one: Understanding Sports guest speaker
Business, Principles of Sports
Media, Principles of Sports
Broadcasting, Media Law
& Ethics
• Year two: Entrepreneurship,
Audio & Visual Storytelling,
Research Methods, Broadcast
I’ve had the privilege of working
Studio Production
at some of the biggest grounds in
• Year three: Sports Broadcast the country. Not many people at
Documentary, Professional my age can say they’ve worked at
Practice Portfolio, Research
the Etihad Stadium, Old Trafford
Project/Broadcast Practical
Project, Contemporary Issues
and Wembley.
in Sports Media
KEY FACTS Hayley McQueen
MORE INFO LOCATION Sky Sports News Presenter
ucfb.com/broadcasting Wembley James Fletcher
“To actually be in a stadium,
UCFB graduate immersed in such history,
FOUNDATION LEVEL AVAILABLE
Match Day Commentator and to see how it works
61% of all Premier League UCAS CODE at Hull City FC as a business with The FA
club revenues are from SBB1 onboard, I just think UCFB is
broadcasting rights like no other.”
SBBF with foundation
58 59BA (Hons) Sports Business
& Sports Law
ABOUT THE COURSE
The sports industry has an
abundance of legal regulations and Recent
challenges. From doping to breaches
of contract, sports executives
guest speaker
must conform to regulations, but
also use their understanding of
legal frameworks to protect their
businesses from risk.
This degree links the commercial
and legal aspects of sports business,
through varied learning such as field
trips to the likes of the Supreme
Court and workshop masterclasses
with sports law specialists.
MODULES
• Year one: Understanding Sports
Business, Introduction to Law,
Fundamentals of Accounting Malle Koido
& Finance, Introduction to International Sports Agent
Sports Law
"The most important
• Year two: Managing Sports thing is to be extremely
Organisations, The Regulation passionate about what
of Safety & Deviance in Sport, you're doing. If your passion
Research Methods, Legal Issues in is evident, that's when
the Governance of Sport different opportunities
• Year three: Strategic Management, open up."
Research Project, Employment
Law & Sport, Regulating the
Business of Sport If I hadn't embarked on my journey at
UCFB I can guarantee you I wouldn't be
where I am now.
MORE INFO
ucfb.com/sports-law
KEY FACTS
LOCATION Leah Jakeman
Wembley UCFB graduate
Football agents received £220m
in transfer related payments from UCAS CODE
Trainee Collections and Recoveries Paralegal at Walker Morris LLP
Premier League and Football Match Day Hospitality Manager at Leeds United FC
SBL1
League clubs in 2015/16
60 61BSc (Hons) Sports
Psychology
ABOUT THE COURSE
Athletes learn to motivate themselves in ways
that they believe will improve performance,
replacing self-doubt with positive thoughts.
With proven results, the demand for sport-
specific psychologists is greater than ever.
This degree combines contemporary and
traditional areas of research and theory in
sports psychology with the principles and skills
of management within the football and sports
industries.
MODULES
• Year One: Bioenergetics of Human
Movement, Sport Psychology Individual
Differences and Group Dynamics, Sport
& Exercise Psychology: Emotions and Recent
Behaviour, Introduction to Biological
Psychology and Cognitive Psychology,
guest speaker
Introduction to Developmental & Social
Psychology, Introduction to Personality
& Applying Psychology, Psychological
Research Methods
• Year Two: Applied Sport & Performance
Psychology, Cognition and Emotion in Sport
and Exercise Psychology, Biopsychology,
Cognitive Processes in Psychology,
Developmental Psychology, Qualitative
Research Methods in Psychology,
Quantitative Research Methods in
Sports psychology is a growing
Psychology field, so with determination,
hard work and the support of
• Year Three: Professional Development your lecturers, your journey into
& Employability, Working with a Client, KEY FACTS psychology at UCFB will be one full
Empirical Dissertation, Historical & Lee Richardson
Conceptual Issues in Psychology, Issues LOCATION of opportunities and achievement.
in Personality & Individual Differences, Social Wembley Sports Performance
Psychology, Professional Practice Issues in Psychologist at Lancashire
UCAS CODE
Sport Psychology. County Cricket Club
SP10 "Sport is a huge industry,
MORE INFO and for me I see it that
Chloë Ana Howse
ucfb.com/psychology sport has emerged as a
UCFB student consequence of human
Mental Conditioning Intern at psychology. Our desire to
FIFPro research indicates 38% of current players and 35% of former Dynamic Sports Academy compete and to belong to
players have suffered from depression and/or anxiety symptoms.
something is part of that."
62 63BA (Hons) Stadium &
Events Management
ABOUT THE COURSE
The role of sports and live events is
expanding at an unprecedented
pace, with the industry contributing
significantly to the global economy. This
growth is creating a range of fascinating
career paths in event management.
On this degree, you will cover core
topics such as event planning and
event design, as well as the key event
components of marketing, finance and
event legislation.
MODULES
• Year one: Understanding Sports
Business, An Introduction to
Marketing, Fundamentals of
Accounting & Finance, An Introduction
to Stadium & Events Management Recent
• Year two: Event Planning, Stadium
Management, Research Methods,
guest speaker
Digital Marketing
• Year three: Leadership &
Management, Negotiation & Winning
Contracts, Research Project, Global
Marketing Management
MORE INFO No two days are the same in
ucfb.com/events the sports industry, especially
when working for a club or
department where your role is
focused on engagement.
Louise Hatch
KEY FACTS
Former Event Manager
LOCATION Lino Altieri at The FA
Wembley UCFB graduate
The highest attended sporting "Sport is on a huge
event in the UK is Wimbledon with UCAS CODE Memberships and Events Co-ordinator platform - anyone and
nearly 500,000 people visiting SEM1 at Leicester City FC everyone sees it and
over two weeks each year anyone can get involved
in it."
64 65UCFB academic leaders
Our focus and priority is to provide first-class, quality degrees with
a major focus on employability, as well as giving you the unrivalled
networking opportunity to enable a start in your career in the
football and sports industry.
Arlo Wood Dr Gerald Griggs
Head of Academics (Undergraduate) Head of Academics
at UCFB Wembley at UCFB Etihad Campus
Arlo is a vastly experienced sports Gerald has worked in education for
practitioner, with qualifications in over twenty years and brings a wealth
physical education, sports science of higher education experience to
and sports psychology. His teaching the team. He is a globally recognised
experience spans across a variety of figure in his field of Primary Physical
different subjects and levels, including Education and to date has published
secondary and higher education, and four books and over 30 international
mathematics and religious studies. peer reviewed journal articles.
Neil Silver Mike Walsh
Head of Employability & Enrichment Head of Academics (Operations)
Paul Cassell Neil is an award-winning journalist, at UCFB Etihad Campus
Principal author and academic who worked for a Mike has 13 years’ experience of
number of national newspapers before coaching the youth academies of
With over 30 years of experience as an educator, moving into education and journalism Manchester United, Manchester
leader and quality inspector across a variety of training. He has covered major sporting City, Preston North End and
education programmes, Paul is responsible for events including World Cup finals Blackpool, travelling to and taking
the overall academic leadership and student and the Olympic Games, and was a coaching sessions in Asia, South
welfare across UCFB’s campuses. As a leader of senior member of the London 2012 America, Europe and the Middle
learning, Paul sets high educational standards for press team. Neil, who has a Masters in East. He is a UEFA A License
the institution and is committed to delivering an Sports Journalism, works in the industry qualified coach, a Coach Educator
unparalleled student experience as well as successful part-time covering football for The Sun at The FA, an MA in Sports Coaching
employment outcomes for UCFB students. newspaper. He is also a member of the and is set to begin a PhD.
NCTJ’s Sports Exam Board.
66 67Part of coaching is having a thirst for knowledge and
improving. You need to always be looking for new
ways of working and new methods of getting the
players to understand your messages.
Gareth Southgate OBE
England Manager
UCFB guest speaker
YOUR
BESPOKE
JOURNEY
68 69THE EXCLUSIVE UCFB AWARD IN
FOOTBALL & SPORTS LEADERSHIP
On top of your UCFB degree, you’ll
also have the chance to earn the
UCFB Award in Football & Sports
Leadership by taking part in a number
of unique learning initiatives to help
further enhance your employability
prospects. These exclusive qualifications
are delivered to the standards of
our partners, including The Football
Association, and are assisted by our
brilliant Career Coaches – your direct
point of contact to help you understand
and maximise these opportunities.
YOUR CAREER COACH
Our dedicated team of Career Coaches
are here to help you understand and
maximise the world of opportunities
available to you at UCFB away from
the classroom. Where do you want to
progress to in your journey? Our Career
Coaches are here to help you get there.
Whilst your university degree is vitally important
during your time at UCFB, we believe that
developing your skills, knowledge and experience
outside of your degree studies can be just as
beneficial for your future career prospects.
70 71Listed below are the amazing opportunities available to you outside of your degree
Your bespoke UCFB journey programme. It’s up to you how you shape your personal, professional and academic
journey at UCFB and ultimately build yourself towards your career upon graduation.
Each programme you take part in counts as credit towards earning your exclusive
UCFB Award in Football & Sports Leadership.
Foundation Year 1 Year 2 Year 3
PERSONAL FRESHERS & REORIENTATION WEEKS
DEVELOPMENT PUBLIC SPEAKING CLASSES
LANGUAGE SKILLS
ATHLETIC UNION TEAMS
STUDENTS’ UNION ACTIVITIES & SOCIETIES
CROSS-CAMPUS VISIT OPPORTUNITIES
EQUALITY AND DIVERSITY TRAINING
NUTRITION AND WELLBEING TRAINING
UCFB LEADERSHIP CHALLENGE
PROFESSIONAL WORK PLACEMENTS INCLUDING NATIONAL LEAGUE
DEVELOPMENT
FA COACHING BADGES
DIGITAL MARKETING ESSENTIALS* *
SPORTS AGENT PROGRAMME *
MANAGEMENT GAMES
STADIUM VISITS
EXECUTIVE GUEST SPEAKERS
JOBS FAIR FOR ALL
MATCH COMMENTARY MASTERCLASSES
FINANCIAL PROJECT
SPORTS BUSINESS SKILLS
INTERNATIONAL PLACEMENTS TO USA SOCCER CLUBS
JOB SKILLS: CVS, INTERVIEWS & NEGOTIATION, LINKEDIN TRAINING
INTRODUCTION TO PHOTOSHOP
UCFB FUTURE LEADERS CONFERENCE AT ST. GEORGE’S PARK
PERFORMANCE ANALYSIS QUALIFICATIONS
UCFB SPORTS ENTREPRENEUR COMPETITION
CAREERS FAIR* *
ESPORTS TOURNAMENT
ACADEMIC ACADEMIC SKILLS
DEVELOPMENT RESEARCH SKILLS
LEARNING SUPPORT
In some instances, optional activities provided by UCFB may carry an additional cost for participants. Priority is sometimes given to students on the most relevant degree subjects
Any additional costs will be provided to students in advance of any such sessions running.
*May be opened to other year groups subject to availability
72 73Inspiring guest speakers Chris Hughton
Former Brighton & Hove Albion FC &
Newcastle United FC Manager
Our students are given unprecedented access to some of the world’s leading Coach education
football and sports professionals. Key personalities from backgrounds including
media, coaching and law, as well as chief executives from clubs and institutions, is vitally important
visit our iconic campuses to pass on invaluable advice to students and share because of the way the
knowledge from their experiences within these industries. game has changed. It’s
As a UCFB student, you will have access to a series of headline guest speakers at about having a thirst for
your campus, as well as further speakers tailored to your particular degree, where
appropriate. Here are just some of our recent guests at UCFB:
knowledge and working
as hard as possible.
Keeley Baptista
Jane Bateman
Head of Partnerships at Kick It Out
Head of International Relations at
The Football Association
It’s really important for Understanding the football
anybody that works in industry and where those
the football industry to transferrable skills might be
understand what equality applied is of great benefit.
and inclusion means. For a UCFB student to have
that broader knowledge also
gives them more ideas of
where they might find their
mark in the football industry.
Ossie Ardiles
Former Tottenham Hotspur and
Newcastle United Manager Jon Champion
Lead MLS Commentator at ESPN
You have to work Sport is a magnificent
hard, but the main arena in which to work
thing is that you have just because it’s so
to have a really big unpredictable. When
love for the game. you turn up for work you
never know what that
day is going to hold.
74 75Unique work experience
This internship has given me an insight
into the women’s game as well as how
UCFB actively encourages all students to gain as much work experience as the football business is run, which will
possible while studying their degree to help bolster their CV and employment
prospects. With 25 students gaining work experience every week on average ultimately help me in the future.
throughout 2017/18, some of those students explained to us their roles and the
vital benefits of their experience. Jessica Ostle
Journalist at She Kicks magazine
BA (Hons) Football Business & Finance
These activities give me the
experience and skills required for my
studies. It will help me get confidence
and build networks that I may need
when I finish my degree.
Jawahir Roble I think one of the main things I’ve
Regional Officer at The FA Youth Council taken from UCFB has been the
BA (Hons) Football Coaching & Management
commentary masterclass with Sky
Sports’ Peter Smith. Having that
sort of experience and mentoring
from someone who has been at
My time at UCFB has helped me a that level in football and in sport
lot in understanding how football for such a long time.
associations and other governance Richard Buckley
works on a wider scale, and helped eSports Commentator
me converse with ease. BA (Hons) Multimedia Sports Journalism
Aleem Bolkiah
Brunei FA Delegate at the 68th FIFA Congress, Russia
BA (Hons) International Football Business
It is a great opportunity for myself to gain
some valuable experience at a football
I learnt so much across the week, club like Nuneaton Borough. I am looking
but especially that you can vaguely to have a positive impact on the club
plan how you will cover these kinds of during a busy and exciting period.
events, but the unpredictability means
those plans could have to change. Sam Bettany
Media Assistant at Nuneaton Borough FC in
Emma Anderson The National League
Media Assistant at the Women's British Open BA (Hons) Football Business & Media
BA (Hons) Football Business & Marketing
76 77UCFB Global Insight Series
The UCFB Global Insight Series is an elite on-campus
and online networking and thought leadership series.
Available online through UCFB digital publications, podcasts and
videos, and through live seminars and annual summits across our
UCFB campuses, global study hubs and networking centres, this key
professional development facet of our offering is distributed to the
mobile phone and laptop of every member of the UCFB family.
WEMBLEY ETIHAD ONLINE
Access guest speakers at both of our UK campuses
As part of UCFB's new Global Insight Series, students will from 2019
be able to register to attend guest speaker talks at both of our UK
campuses - allowing you to experience both Wembley and Etihad
stadiums.
The UCFB Global Insights Series provides unprecedented access and
collaboration opportunities between the world’s elite sports network. Find out more at UCFB.com/global-insight
78 79Annual UCFB conference
UCFB Future Leaders Conference at St. George’s Park
This incredible event
brings together the best
in leadership advice and
networking from across
the football industry.
Figureheads from
the world of football
management, media
and business gather for
one day at the epicentre
of the national game to
deliver a series of talks,
seminars and practical
sessions to UCFB
students.
Expect guests from
some of our esteemed
partners, including The
Football Association,
League Managers
Association and The
National League.
80 81Exclusive
development activities
At UCFB we believe in teamwork, leadership and ideas. Over the course of your
time with us, you’ll have the opportunity to win major investment to start a
new business in our Sports Entrepreneur Award competition, and follow in the
footsteps of Premier League footballers as part of the UCFB Leadership Challenge,
as seen in the photos on these pages.
THE UCFB SPORTS
ENTREPRENEUR
AWARD
This Dragons' Den-style
competition provides
students with the
opportunity to compete
for real company
investment, by presenting
their sports business
ideas to a panel of sports
leaders and field any
questions they might
have. Previous winners
of this competition have
gone on to feature on
Sky Sports and work
with Premier League
football clubs.
THE UCFB LEADERSHIP
CHALLENGE
This challenge provides
a range of intense but
fun team and leadership
activities delivered by
Waktu, the experts also
used by the Premier
League, Manchester
United FC and Burnley
FC. Our exclusive higher
education agreement
sees these challenges
run amongst some of
the most beautiful yet
challenging landscapes
in the UK.
Also used by
82 83You can also read
