Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School

Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School
Kick off your career in the
football and sports industry

Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School

 Graduation 25
                                                     More than

                                                                                    UCFB has been ranked as

    ,000                                                                            THE BEST                                 Your UCFB journey
 Learn. Achieve. Inspire.
hours spent by students
                                             were placed in work experience roles
                                                                                                          (December 2017)
                                                                                    higher education institution in the UK
on work placements in 2017/18                each week on average in 2017/18        for employment prospects

   UCFB graduates are our family for life. As our network grows around the                                                   WELCOME TO YOUR FUTURE IN THE WORLD OF FOOTBALL, SPORT AND EVENTS.
   world, the UCFB Alumni team provides opportunities for discounted                                                         OUR PROSPECTUS HAS BEEN DESIGNED TO GUIDE YOU ALONG YOUR PATH TO A
   postgraduate study, exclusive events at our campuses and is a resource                                                    FULFILLING CAREER IN THE WORLD’S MOST EXCITING INDUSTRIES.
     What we teach
   to help drive your career forward. Find out more at
                                                                              How we teach                                   Inside these inspiring pages you will find de-      website is always your best source for the
                                                                                                                             tails of our unique teaching locations and pro-     most up-to-date information. To truly get a fla-
                                                                                                                             grammes, tailor made for this thriving sector.      vour of UCFB, including meeting some of the
                                                                                                                                                                                 academic team and exploring our campuses,
                                                                                                                             You will also learn more about our incredible       come and see us for yourself by booking onto
                                                                                                                             student experience outside the classroom            one of our inspirational open days at
                                                                                                                             including sporting and social activities, as well
  Football           Sport              Events                     Classroom         Guest            Placement
                                                                                                                             as coveted access to our unrivalled network,
                                                                                    speakers         opportunities
                                                                                                                             available only to our students at UCFB.             We look forward to guiding you on your
                                                                                                                             Whilst UCFB makes every effort to produce           unique journey!
                                                                                                                             as informative a prospectus as possible, our

                                      Where we teach

                                 UCFB UK CAMPUSES

                With Wembley Stadium, London                      With Etihad Stadium, Manchester
                at the heart of your campus                       at the heart of your campus                                                                    IN PARTNERSHIP WITH

                       UCFB GLOBAL ST UDY HUBS

             AT L A N TA                 NEW YORK                     TORONTO               MELBOURNE

                                                                                                                                    University Campus of Football Business
                                                                                                                                    is a college of Bucks New University,
                                                                                                                                    with graduates of all of our undergraduate
                                                                                                                                    programmes awarded degrees
University Campus of Football Business
is a college of Bucks New University,
                                                                                                                                    by the institution.
with graduates of all of our undergraduate                                                                                                                                                       
programmes awarded degrees by the institution.

Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School
Welcome to UCFB                                                                                                   The UCFB story
                                        I would like to wish you a very warm welcome to UCFB.                      In the UK alone, more than 400,000              Our ground-breaking partnership with
                                        We’re proud to be the first higher education institution in the            people are employed in the sports               the Escuela Universitaria Real Madrid
                                        world dedicated to the delivery of university degrees in the               industry - a sector that is worth an            Graduate School allows our postgraduate
                                        football and sports industry.                                              impressive £20 billion. Both figures            students to experience the football and
                                                                                                                   continue to increase and show no sign of        sports industry in another iconic sporting
                                        What makes our unique educational experience work so well is
                                                                                                                   slowing down.                                   city.
                                        down to three key components: what we teach, where we teach
                                        and how we teach. We believe this approach gives you the best              From marketing to coaching, media               It's not just in the UK where UCFB is
                                        chance of a successful career upon graduation.                             to finance and event management                 making strides, but also abroad, opening
                                                                                                                   to hospitality, new roles and new               global study hubs in the US, Canada and
                                        WHAT WE TEACH
                                                                                                                   opportunities are presenting themselves         Australia through unique partnerships.
                                        Our degree programmes have been designed with these
                                                                                                                   on a daily basis. The concept of UCFB           This world-first initiative allows students
                                        industries and their varied roles specifically in mind. Media,
                                                                                                                   was born from the idea of training              to access the MCG in Melbourne, the Red
                                        marketing, finance, psychology, coaching and event
                                                                                                                   and teaching ambitious and talented             Bull Arena in New York, the Mercedes-
                                        management, amongst others, are all sectors of these industries
                                                                                                                   individuals with the knowledge,                 Benz Stadium in Atlanta and the BMO
                                        that are growing at a rate never seen before, with new roles
                    Brendan Flood                                                                                  principles and ideas to fill such roles.        Field in Toronto for once-in-a-lifetime
                                        being created on a daily basis.
Chairman and Chief Executive of UCFB                                                                                                                               learning and networking opportunities
                                                                                                                   After initially opening at Burnley FC’s Turf
              Director of Burnley FC    WHERE WE TEACH                                                                                                             with the biggest organisations in world
                                                                                                                   Moor in 2011, UCFB opened its second
       Co-Founder of Orlando City SC                                                                                                                               sport.
                                        Our students benefit from unique learning and sporting                     campus, with the iconic Wembley
                                        environments to live and learn in, with state-of-the-art facilities        Stadium at its heart, in 2014. The opening      We’re proud that 92% of our graduates
                                        in inspirational campuses in London and Manchester, which                  of a third campus in Manchester at the          are in employment within six months
                                        include the iconic Wembley and Etihad stadiums at their heart.             state-of-the-art Etihad Campus in 2016          of graduation, with nearly two thirds
                                        On top of this, all students have the option of attending annual           marked a significant step in the growth         working in sport - far above sports
                                        summits at our global study hubs in New York, Atlanta, Toronto             of UCFB. This will be followed by the           graduate averages.
                                        and Melbourne, all of which have world-renowned sporting                   opening of Manchester Sports Village at
                                                                                                                                                                   As we continue to deliver on our promise
                                        arenas at their heart.                                                     Belle Vue in 2019. Today UCFB delivers
                                                                                                                                                                   to provide highly qualified, ambitious
                                                                                                                   university degrees from its London and
                                        HOW WE TEACH                                                                                                               graduates ready to make an impact
                                                                                                                   Manchester campuses, whilst our original
                                                                                                                                                                   in the world of football and sport, we
                                        Studying at UCFB, you will have the opportunity to obtain the              home at Turf Moor sees BTEC diplomas
                                                                                                                                                                   welcome you to be part of the growing
                                        key ingredients for a successful career in professional football           delivered to sports students.
                                                                                                                                                                   UCFB story.
                                        and sport. They are a degree, good references from a network of
                                        business contacts and a proven track record of work experience.
                                        On top of this, we’ve launched the UCFB Award in Football &
                                        Sports Leadership, an exclusive award that encompasses the
                                        additional qualifications and experiences that you can gain
                                        outside your degree programme.
                                        Our goal at UCFB is to help create highly qualified, motivated
                                        and experienced graduates to drive these industries forward
                                        around the world.
                                        Welcome to the global football and sports industry.

    UCFB launches               UCFB opens its              Unique partnerships            UCFB opens its          The National League and             The launch of the            UCFB opens global study hubs at the
    in Burnley at the           second campus at            announced with Escuela         third campus in         Rugby Football League               exclusive UCFB               MCG in Melbourne, Australia, the Red
    historic Turf Moor          the iconic Wembley          Universitaria Real Madrid      Manchester, which       join UCFB's long list of            Award in Football &          Bull Arena in New York, the Mercedes-
    stadium, offering           Stadium, the home           - Universidad Europea,         features the Etihad     elite partners, offering            Sports Leadership.           Benz Stadium in Atlanta, USA and BMO
    three undergraduate         of English football.        and the League Managers        Stadium at its heart.   unprecedented opportunities                                      Field in Toronto, Canada.
    degrees.                                                Association.                                           for student work placements.

    2011                         2014                       2015                           2016                    2017                                 2018                        2019

2                                                                                                                                                                                                                           3
Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School
1                                             YOUR
                                                   DEGREE                     34
                                                   P36     xplore some of our diverse and unique

     YOUR                                                 university degrees in the football and
                                                          sports industry. Visit

     CAREER IN                                            for an up-to-date list.


                                                                                                     ETIHAD CAMPUS
     & SPORT

                                                           DEGREES                                                   YOUR BESPOKE
            ur brilliant graduates and
           guest speakers explain why this         P40      FOOTBALL BUSINESS
           industry is the place to be and
                                                            & FINANCE
           how UCFB can help get you
           there.                                  P42      FOOTBALL BUSINESS
                                                                                                                     P68 A
                                                                                                                          t UCFB we realise that every student

                                                            & MARKETING
                                                                                                                          and alumnus is on their own personal
                                                   P44      FOOTBALL BUSINESS                                             and professional journey. UCFB
                                                            & MEDIA                                                       works with you to tailor make your
                                                                                                                          own personal development plan

                                                                                                                                                                              YOUR NEXT
                                                   P46      FOOTBALL COACHING                                             incorporating a vast array of guest
                                                            & MANAGEMENT                                                  speakers, additional qualifications,

                                                                                                                          industry placements and career
                                                   P48      FOOTBALL COACHING &
                                                                                                                          coaching opportunities.
                                                            TALENT DEVELOPMENT

                                                   P50                                                                    These options throughout your time
                                                                                                                          with us will build you towards earning              P90   Get in touch, visit our campus
                                                            FOOTBALL BUSINESS
                                                                                                                          our exclusive UCFB Award in Football                        and choose your degree.
                                                   P52      MULTIMEDIA SPORTS                                             & Sports Leadership, an additional
                                                            JOURNALISM                                                    qualification to accompany your
                                                                                                                          university degree.
                                                   P54      PHYSICAL EDUCATION                                                                                                YOUR CAREER IN FOOTBALL & SPORT
                                                                                                                                                                              STARTS HERE.
                                                   P56      SPORTS BUSINESS                                                                   BA LL & S
                                                                                                                                            OT          P
                                                            & COACHING                                                                     O


                                                                                                                                   ARD I N
                                                   P58      SPORTS BUSINESS &

                                                                                                                                                              S LE A D E R
                                                            SPORTS BROADCASTING

    YOUR ICONIC                                    P60      SPORTS BUSINESS


                                                                                                                                               F        HI
                                                                                                                                                   UC     P
                                                            & SPORTS LAW

    CAMPUS                                         P62      SPORTS PSYCHOLOGY

                                                   P64      STADIUM & EVENTS
    P16    ith a stadium at the heart of each
          W                                                 MANAGEMENT
          of our London and Manchester
          campuses, there is no better place to
          begin your journey in the football and
          sports industry.
                                                   *Taught at Manchester Sports Village,
                                                   Belle Vue
Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School
                                                               CAREER IN
    Football Business & Marketing graduate Ben Friend is now
    working as Event Manager at The Football Association       & SPORT
6                                                                          7
Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School
Learn. Achieve. Inspire.
                                                                                                             Jemma Entwistle
                                                                                                             Girls' Regional Talent Club Coach
                                          Ben Friend                                                         at Blackburn Rovers FC
                                          Event Manager
                                          at The Football Association

                                          I think if you’re
                                          passionate about
                                          what you do, the                                                    You've got to believe
                                          whole point of UCFB is                                              in yourself and go for
                                          there’s somewhere for                                               it; you shouldn't put
                                          you to go and study,                                                yourself on the back
                                          learn and thrive in an                                              foot just because
                                          environment that you                                                you're a female.
                                          care about.

                                                                                          Gabriella Ward
                         Josh Arnold                                     Communications and Commercial
                          Sports Coach                                           Partnerships Executive
          at Aldro Prep School for Boys                                 at the League Managers Association

    The skills that I learnt during
      my degree throughout all                                               The opportunities
        the different units really                                           that I took advantage
      helped me, such as talent                                              of at UCFB made me
    identification, and coaching                                             learn a lot about how
         specific units where I’ve                                           the sports industry
            learnt how to handle                                             functions.
            different age groups.

8                                                                                                                                                9
Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School
Bastian Hildebrand                                        Lino Altieri
                               Marketing Manager                                         Memberships and Events Co-ordinator
                               at Juventus Academy London                                at Leicester City FC

                                Home grown players are                                   My role is very different
                                what fans always desire,                                 to a usual job because
                                but if they come from                                    football is dependent
                                another country then                                     on results on the pitch
                                even better because                                      which we cannot
                                you can then build                                       control, so that
                                a fan base in that                                       makes the position
                                country as well.                                         more exciting and

              Hayley Reed                                                Mac Bishop
         Marketing Executive                                         Community Coach
               at Chelsea FC                                  at The Albion Foundation

       In sport, don’t be
        afraid of change                                    I work six, sometimes
       because one day                                          seven, days a week
     you could be doing                                          but when you are
      one thing and the                                     getting paid to watch
        next day it takes                                       football I wouldn’t
      a completely new                                        really call that a job!

10                                                                                                                             11
Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School
Making an
                  impact                                       Georgina Lewis
                                                            Head of Marketing at
                                                                                             Guillem Balagué
                                                                                           BBC presenter, author
                                                                                                                            Sky Andrew
                                                                                                                             Sports and
                                                           The Football Association          and international          entertainment agent

                                                               When you're going              I believe that this      It’s a fantastic opportunity
                               It’s really exciting that     through the education           institution is going       for students to be based
                               there’s a centre of          process at UCFB it's really     the right way and is           in these stadiums. It
                                                           important that in addition       giving opportunities           means they’re in the
                               excellence for people         to learning the skill set          to people that         football environment and
                               who want to go and           and discipline of the area        previously weren’t         at very close hand there
                               work in our industry        you're focussed on in sport,              there.              are people who work in
                                                           you develop your personal                                          these industries.
                               and across other              and social skills as well.

     Gareth Southgate OBE
       England Manager

                   What an
                                                              Rachel Brown-Finnis           Kelly Simmons MBE                 Chris Powell
       incredible campus;
     what a brilliant place                                     Former England              Director of Women’s               Former PFA
                                                                  goalkeeper               Professional Game at                Chairman
      to learn and engage                                    and BBC Sport pundit         The Football Association
                   in sport.
                                                                The sports industry          UCFB is developing             I've been really
                                                               requires people to be       the future best-in-class    impressed by UCFB, it's
                                                             trained ready to go into         football and sports       a very clever idea. I'd
                                                            it; what UCFB does really       business professionals     definitely enjoy studying
                                                                well is provide those     with the skills, knowledge         a course here.
                                      Gabby Logan                  opportunities.          and experience to excel
                                   BBC Sport presenter                                       within the industry
                                                                                             and drive it forward,
                                                                                             both in the UK and

12                                                                                                                                                    13
Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School
Why choose
     football & sport
                                                                                            UEFA will
                                                        E-sports                       commit 50%
                                                        estimated                    more funding to
                                                        to be worth                  women’s football
                  The European

                  football market                       $1.5bn                            from 2020

                                                        by 2020

                  is now worth a record

                                          people in the EU work in sport
                                             55% 45%
                                                                                     tickets were sold
      The global sports market                                                       for UK professional
      has an estimated worth of                                                      sports events in 2017

      		-$700bn                           69,000                            Nearly

                                          sports coaches,
                                          instructors and
                                                                            people in the UK are
                                          officials are operating
                                                                            employed in sport
                                          in the UK
14                                                                                                      15
Kick off your career in the football and sports industry - UNDERGRADUATE PROSPECTUS 2020/21 - Gillingham School


16                          17
 Living in

             World famous
             landmarks such as
             Big Ben, the London
             Eye and Piccadilly
             Circus, as well as
             renowned shopping
             destinations, are just
             a short ride from
             UCFB Wembley.

18                                    19
In & around
                                                                                                         Wembley Campus

     Your Wembley Campus
     With Wembley Stadium at the heart of your
     campus, what could be more motivating for a
     future career in the football and sports industry than
     walking into the most famous stadium in the world?
     Our Wembley campus enjoys excellent facilities
     with lecture theatres, seminar rooms, quiet study
     areas, a library and media suites. Just a short walk
     away from the stadium are our surrounding learning
     facilities at the Wembley Library and Drum Theatre
     at the Brent Civic Centre, UCFB Study Hub, and             KEY FACTS
     numerous industry business centres, with each                Address
     offering professional surroundings to further your
                                                                  Wembley Stadium,
     educational experience.
                                                                  London, HA9 0WS
                                                                  Time to central London
     AN EXCITING FUTURE FOR UCFB WEMBLEY                          Approx. 20 minutes
     UCFB Wembley has plans to create its own multi-              by Underground
     purpose facility directly opposite Wembley Stadium.           round the campus
     The First Way development will include lecture                London Designer Outlet
     theatres, a library, office space for staff, a gym, café      SSE Wembley Arena
     and halls of residence for up to 680 students. The            Boxpark Wembley
     development will be a key milestone for UCFB and             Campus facilities
     its future, and will be in addition to the facilities        Wembley Stadium
     already on offer in and around Wembley Stadium.              Wembley TV Studio
                                                                  UCFB Café
                                                                  First Way Complex
                                                                  UCFB Study Hub
     •   Study in a campus with the most iconic                   Hendon FC Stadium
         stadium in the world at its heart                        The Drum Theatre
     •   Easy access to the centre of London                      The Hive Stadium
     •   London is an international hub for students,             Vale Farm Sports Centre
         sport and education alike                                Bridge Park Community Leisure Centre
                                                                  Grand Felda House

20                                                                                                                        21
Students at UCFB
                       Wembley have access
                       to a number of state-

        UCFB Wembley
 Facilities at
                       of-the-art facilities in
                       and around Wembley
                       Stadium. By living and
                       studying in the sporting
                       capital of the world, the
                       opportunities for UCFB
                       students are endless.

22                                                 23

24                25
 Living in
                  renowned as an
                  education and
                  sporting city, is
                  regularly voted as
                  the UK's best city for
                  students to live and
                  learn in. Whether
                  it's shopping at the
                  Arndale, enjoying
                  the nightlife at
                  the Printworks
                  or venturing
                  into Chinatown,
                  Manchester is a city
                  that has something
                  for everyone.

26                                         27
In & around
                                                                                                         Etihad Campus

     Your Etihad Campus
     UCFB Etihad Campus is our state-of-the-art
     campus devoted to the football industry in the
     heart of Manchester – one of the world’s most
     famous footballing cities with a thriving student
     With the Etihad Stadium at the heart of the
     campus, students can learn and work at the
     centre of one of Europe’s most progressive football        KEY FACTS
     and sports facilities. Manchester Sports Village,
     Belle Vue plays host to lectures for several degree
     programmes, with high quality sports facilities also         Etihad Stadium, Etihad Campus,
                                                                  Manchester, M11 3FF
     available there to UCFB students.
                                                                  Time to central Manchester
     Etihad Campus boasts an impressive array of                  Approx. 10 minutes
     on-site facilities which are on hand to aid your             via Metrolink
     studies, including several lecture theatres and
                                                                  Around the campus
     stunning seminar rooms, student social areas and
                                                                  The Northern Quarter
     library, media suite and quiet study zones.
     Further world-class sports facilities are also available     Ancoats
     on campus, including the Manchester Tennis &
                                                                  New Islington
     Football Centre.
                                                                  Manchester Arndale
     Manchester city centre and its exciting array of             The National Football Museum
     shops, bars, restaurants and entertainment
                                                                  The Printworks
     venues is just a short tram ride away from UCFB
                                                                  Corn Exchange
     Etihad Campus.
                                                                  Campus facilities
                                                                  Etihad Stadium
     Manchester Sports Village, Belle Vue, is the                 Manchester Tennis & Football Centre
     teaching location for UCFB Etihad Campus
                                                                  National Cycling Centre
     students studying sports degrees, allowing
     students to live, learn and work across a network            Manchester Sports Village, Belle Vue
     of sports venues.                                            National Speedway Stadium
                                                                  National Basketball Centre

28                                                                                                                       29
UCFB Etihad Campus
     Facilities at

                                   UCFB Etihad Campus
                                   is at the heart of one
                                   of Europe's leading
                                   football destinations,
                                   but also host to a
                                   number of other
                                   UK sporting bodies.
                                   Students are
                                   encouraged to
                                   embrace the array
                                   of exciting facilities
                                   on offer, including
                                   Manchester Sports
                                   Village, Belle Vue
                                   and the National
                                   Squash Centre and
                                   Manchester Regional

30                                                      31
     GLOBAL HUBS                                                      Each year, UCFB students and alumni are able to travel to the likes of Australia,
                                                                      Canada and the USA to benefit from a range of study hubs in some of the most
                                                                      iconic stadiums in world sport. Hosted at each hub, UCFB global summits will
                                                                      enable students and graduates to further enhance their knowledge and expertise
                                                                      of the international football and sports industry from professionals working at the
                                                                      biggest organisations in the sector.
     INDUSTRY NETWORKING CENTRES AND GLOBAL STUDY HUBS,               UCFB networking centres in the UAE, Singapore, China and India also provide
     PARTNERING WITH SOME OF THE MOST INSPIRATIONAL SPORTING          unprecedented international opportunities for students and graduates to network
                                                                      with their peers and the wider sports industry community.
                                                                      For more information, including potential costs of attending each summit,


                               TORONTO                           MANCHESTER
           NEW YORK






                                                                                                                                                                  TORONTO FC
                                                                                                                                                             TORONTO, CANADA

                                                                                                                Crowned MLS champions in 2017, Toronto FC are based at Canada’s national football
                                                                                                         stadium, BMO Field, and are owned by Maple Leaf Sports & Entertainment (MLSE). A world-
                                                                                                          leading organisation in sports technology, UCFB students will be able to learn from MLSE's
                                                                                                               unique business that runs successful venue and multi-sport franchise operations. Our
                                                                                                                 Canadian summits will also access MLSE's stunning Scotiabank Arena, home of the
     Home of NFL team Atlanta Falcons and 2018 MLS champions Atlanta United, the
                                                                                                                                           NBA's Toronto Raptors and the NHL's Toronto Maple Leafs.
     Mercedes-Benz Stadium is one of the most technologically advanced across the globe.
     This brand new 75,000 capacity arena provides a fantastic opportunity for UCFB
     students to learn and network in a thriving sports city that also hosts the NBA's Hawks
     and the MLB's Braves.

                                                                                                                 MELBOURNE CRICKET GROUND
                                                                                                                                                  MELBOURNE, AUSTRALIA

                                                                                               If Melbourne is the home of Australian sport, then the MCG is the heart of it. This iconic venue is the
                                                                                                    largest stadium in the Southern Hemisphere, boasting a capacity of over 100,000 people. It’s a
                                                                                                  stadium rich in history and is the scene of some of Australian sport's most memorable moments.
     Home to popular MLS team New York Red Bulls, this global hub provides access                   The MCG is the birthplace of Test Cricket, the home for the AFL Grand Final and has hosted the
     to one of the great sports cities that hosts other world-renowned teams including                   Olympic Games, Commonwealth Games along with a range of major events and concerts.
     MLB sides the Yankees and Mets, NBA teams Nets and Knicks, the NFL's Giants                        Located in arguably the world's premier sports precinct, the neighbouring Melbourne Park
     and Jets, and fellow MLS club New York City FC. Red Bull Arena provides a unique                         and AAMI Park venues host Australian Open tennis, A-League football and both rugby
     opportunity to network with and learn from the revolutionary multinational Red                                 codes, allowing UCFB students a truly unique sporting and cultural experience.
     Bull football brand, pioneers in 21st century sport.

     DEGREE   UCFB Etihad Campus students
              working inside the Etihad Stadium

Your careerYour  career
                                         opportunities                                                                                       Take a look at the table below for a sample of the career


                                         ETIHAD CAMPUS
                                                                                                                                             opportunities available with a UCFB degree. Our highly
                                                                                                                                             qualified Career Coaches are always available to direct our
                                                                                                                                             students to the wider world of opportunities available.

 P40   FOOTBALL BUSINESS                                                                                                                                          EXECUTIVE                           PLAYER
       & FINANCE                                                                                           MARKETING                                                  LEVEL                           AGENT
                                                                                                           DIRECTOR                                               POSITIONS
 P42   FOOTBALL BUSINESS                                                  SOCIAL                                               PR
       & MARKETING                                                        MEDIA                                                DIRECTOR                                                                                  FINANCE
                                                                       DIRECTOR                                                                                                                                          DIRECTOR
 P44   FOOTBALL BUSINESS                                                                   MEDIA &                                                             FINANCIAL              BUSINESS
       & MEDIA                                                                                                                                                   ADVISOR
                                                                                                                                                                                       & LAW
 P46   FOOTBALL COACHING                                             BRAND                Football Business & Marketing           CHIEF                                             Football Business & Finance
                                                                  DIRECTOR                                                                                                                                                AGENCY
       & MANAGEMENT                                                                        Football Business & Media              SPORTS
                                                                                                                                                                                   International Football Business        DIRECTOR
                                                                                          Multimedia Sports Journalism
                                                                                                                                                                                    Sports Business & Sports Law
                                                                                               Sports Business &
 P48   FOOTBALL COACHING &                                                                    Sports Broadcasting
                                                                          VIDEO                                                                                       OPERATIONS                                     COMMERCIAL
 P50   INTERNATIONAL                                                                                                                                                  DIRECTOR                                       DIRECTOR
                                                                                                                    CONTENT                                                                   SPORTS
                                                                                          PRODUCTION                DIRECTOR                                                                  LAWYER
 P52   MULTIMEDIA SPORTS                                                                  MANAGER
 P54   PHYSICAL EDUCATION                                                                                   PERFORMANCE                                                                               DIRECTOR

       & COACHING                                                                                                                FOOTBALL
                                                                         COACH                                                   COACH                                                                                     ARTIST
                                                                                                                                                                                                                           OR EVENT
 P58   SPORTS BUSINESS &                                                                      PE &                                                                                        EVENTS
       SPORTS BROADCASTING                                                                                                                                                                                                 DIRECTOR
                                                                                          PSYCHOLOGY                                                                                       Stadium & Events
 P60   SPORTS BUSINESS                                                                                                                                       STADIUM                         Management
                                                                                        Football Coaching & Management
                                                                                                                                  SPORTS                     OPERATIONS
       & SPORTS LAW                                                                   Football Coaching & Talent Development
                                                                                                                                  COACH                      DIRECTOR
                                                                                                 Physical Education
                                                                          CHIEF            Sports Business & Coaching
 P62   SPORTS PSYCHOLOGY                                                 SCOUT                   Sports Psychology

       MANAGEMENT                                                                                                         PE                                                         HEAD OF
                                                                                                                          TEACHER                                                    TICKETING

                                        *Taught at Manchester Sports Village, Belle Vue                                                                                                                                               39
BA (Hons) Football
      Business & Finance

      Football is one of the fastest growing
      businesses in the world today
      with player transfers, contracts,
      sponsorship and merchandise worth
      hundreds of millions of pounds.
      This degree will give you a firm
      understanding as to how finance
      affects organisational performance
      at all levels, with modules that cover
      the fundamentals of accounting and
      financial management in a football
      business context.

      •   Year one: Understanding Football
          Business, An Introduction to                                                                          guest speaker
          Marketing, Understanding Football
          Fans & Customers, Fundamentals
          of Accounting & Finance
      •   Year two: International Football
          Business Analysis, Intermediate
          Financial Accounting, Research
          Methods, Intermediate
          Management Accounting
      •   Year three: Strategic Management,
          International Finance, Research
          Project, Corporate Reporting

                                                                               One of the biggest things UCFB                         KEY FACTS                       allowed me to do was network.    Brian Barwick
                                                 LOCATION                                                       Chairman of
                                                 Wembley or Etihad                                              The National League
                                                 FOUNDATION LEVEL AVAILABLE                                    “The sports business is
                                                                                                                a trillion-dollar industry.
                                                 UCAS CODE                    Amy O'Connor                     Across the whole sporting
                                                 FBF 1                         UCFB graduate                    spectrum, the amount of
                                                 FBFF with foundation          Business Development Executive   money that is poured into
     The average revenue per club                                                                               sport now is remarkable.”
                                                                               at Watford FC
     in the English Premier League
     was £228m in 2016/17

40                                                                                                                                            41
BA (Hons) Football
      Business & Marketing

      Football is a multi-billion-pound
      global industry. With its revenue
      driven by the marketing of its
      products and services, competition
      amongst brands is fierce and
      qualified professionals are in
      high demand.
      On this degree, you will gain an
      understanding of football business
      and be introduced to concepts such
      as business models, management,
      business planning and return on
      investment by our expert academics.

      •   Year one: Understanding Football
          Business, An Introduction to
          Marketing, Understanding Football
          Fans & Customers, Integrated
          Marketing Communications
                                                                                                                     guest speaker
      •   Year two: International Football
          Business Analysis, Event
          Marketing, Research Methods,
          Digital Marketing
      •   Year three: Strategic Management,
          Football Brand Strategy, Research
          Project, Global Marketing

                                                                                  What I enjoy about working
      MORE INFO                                                                   in the football industry is that                                                          every day is a new challenge.
                                              KEY FACTS
                                                LOCATION                                                             Adrian Bevington
                                                Wembley or Etihad                                                    Head of Recruitment Operations
                                                                                                                     at Middlesbrough FC
                                                FOUNDATION LEVEL AVAILABLE
                                                                              Joe Thompson                           “The media industry and
     There was a 49% increase in                UCAS CODE                                                           importance of PR in sport has
                                                                              UCFB graduate
     the average monetary value                 FMA1                                                                 evolved hugely over the past 20
     of female sport sponsorship                                              Commercial Coordinator                 years.”
     deals from 2013 to 2017                    FMAF with foundation          at Stoke City FC

42                                                                                                                                                     43
BA (Hons) Football
      Business & Media

      Vastly expanding media revenue,
      like ever-increasing TV rights deals,
      means that clubs that finish bottom
      of the Premier League earn more
      prize money than the winners of
      the Champions League. How is
      this value determined?
      On this course, you will explore
      facets of media communications
      and develop understanding of the
      relationships between industry
      stakeholders. You will also gain
      contextual insight into how public
      relations and journalism relate to
      the business of sport.

      •   Year one: Understanding Football                                                                               guest speaker
          Business, Principles of Sports
          Media, Understanding Football
          Fans & Customers, Social & Digital
          Sports Media
      •   Year two: International Football
          Business Analysis, Broadcast
          Journalism, Research Methods,
          Television Production
      •   Year three: Public Relations
          Strategy, Professional Practice                                       Be patient, and if you want to be a
          Portfolio, Research Project,                                          coach, journalist, marketer, lawyer or
          Contemporary Issues in                                                chief executive, learn the skills and
          Sports Media                                                          someone will pay you to do it.

                                               KEY FACTS
      MORE INFO                                                                                                          Niall Quinn
                                                 LOCATION                                                                Football pundit and former
                                                 Wembley or Etihad                                                       Sunderland Chairman
                                                 FOUNDATION LEVEL AVAILABLE                                             “Over the last few years I’ve
                                                                               Alexander Brown                           been at Sky there has been
                                                 UCAS CODE                                                              an evolution. There is a
                                                 FM10                          UCFB graduate                             demand out there from the
     1.6m people watched the 2018                                              Video Producer at The FA                  customer who has paid their
                                                 FM1F with foundation
     women’s FA Cup final on the BBC                                                                                     money for this offering."

44                                                                                                                                                       45
BA (Hons) Football
      Coaching & Management

      The role of coach or manager in
      football is one full of immense
      pressure, but with that comes
      potentially huge rewards.
      Taught within the football club
      environment, this programme
      allows students to learn how to
      spot and develop talent, as well as
      lead with authority. You will engage
      with, and gain an understanding
      across, areas such as community
      coaching, academy coaching and
      coaching overseas.

      •   Year one: Introduction to                                                                                    Recent
          Football Management,
          Fundamentals of Coaching,                                                                                    guest speaker
          Football Principles & Practice,
          Coaching in the Community
      •   Year two: Managing Teams &
          Individuals, Talent Development,
          Research Methods, Football
          Tactics & Strategies
      •   Year three: Applied Reflective
          Practice, Elite Performance
          Coaching, Research Project,
                                                                             There has been nothing more
          Match Analysis
                                                                             rewarding than watching my players
                                                                             grow in ability and love for the
      MORE INFO                                                              beautiful game during my time at                                             SCS Clinton United.
                                                                                                                       Harry Redknapp
                                             KEY FACTS                                                                 Former Premier League
                                               LOCATION                                                                Manager
                                               Wembley or Etihad                                                       "It’s about getting the
                                                                             Danny Walsh                               best out of people. It’s
                                               FOUNDATION LEVEL AVAILABLE
                                                                             UCFB graduate                             about good players and
                                               UCAS CODE                    Director of Coaching & Academy Director   encouraging them and
     The Bureau of Labor Statistics            FCM1                                                                    I think you get more out
                                                                             at SCS Clinton United, USA
     projects 12.9% employment                                                                                         of people by telling them
     growth for sports coaches                 FCMF with foundation                                                    what they can do and not
     between 2016 and 2026                                                                                             what they can’t do."

46                                                                                                                                                 47
BA (Hons) Football Coaching
      & Talent Development

      Identifying and developing talent is
      an imperative facet of the modern
      game, with more and more clubs
      vying for the stars of tomorrow as
      transfer fees continue to break records.
      This programme reflects the
      needs of the football industry by
      understanding strategies used
      around the world, relating theory
      to practice, and gives students the
      knowledge and skills to work in youth
      development departments at clubs                                                             Recent
      domestically and overseas.
                                                                                                   guest speaker
      •   Year one: Fundamentals of
          Coaching, Introduction to Youth
          Development, Coaching in the
          Foundation Phase, Football
          Principles & Practice
      •   Year two: International Player
          Development, Coaching in the
          Youth Development Phase,
          Research Methods, Football
          Tactics & Strategies
      •   Year three: Research Project,
          Evaluation of Coaching                                                                   Tony Strudwick
          Performance, Coaching in the
                                                                                                   Head of Performance
          Professional Development Phase,
                                                                Networking is very important. At   at the Football Association
          Match Analysis
                                                                UCFB I went to events and met      of Wales
                                                                agents who I’ve since been able
      MORE INFO                                                 to recommend players to.           "You have to think about
                                                                                                   the longer journey; it's a
                                                                                                   continued learning journey.
                                                 KEY FACTS                                         It's about working hard and
                                                                                                   ensuring that you absorb as
                                                                Wesley McGrath                     much information as you
                                                   Etihad                                          possibly can."
                                                                UCFB graduate
     Roughly 2.6m people in England                UCAS CODE   Coach and Founder
     alone play football on a monthly              FCTD         at WMFootball32

48                                                                                                                               49
BA (Hons) International
      Football Business

      The globalisation of football has been
      swift. Growing markets in the likes
      of Asia and the Americas mean an
      understanding of the sport in an
      international context opens many
      career paths in football business.
      You will study the key drivers which
      fuel this rapid growth, including the
      nature of ‘fandom’, the development
      of the international football and
      sports industries and the implications
      of cultural differences linked to
      commercial deals. An understanding
      of how to bid for international events
      will also form part of this degree


      MODULES                                                                                                       guest speaker
      •   Year one: Understanding Football
          Business, An Introduction to                                         If you go into a room and say that
          Marketing, Fundamentals of                                           you study at UCFB Wembley, all
          Accounting & Finance, Introduction                                   of a sudden people want to know
          to International Football Business
                                                                               more about what you do.
      •   Year two: International Football
          Business Analysis, Stadium
          Management, Research
          Methods, Intermediate
          Management Accounting
      •   Year three: Strategic Management,                                    Saad Wadia
          International Finance, Research                                      UCFB graduate
          Project, Strategic International                                     Co-founder and Director
          Football Business
                                                                               at Avalon Sports Group               Kait Ludwig
                                               KEY FACTS
                                                 LOCATION                                                           Club Marketing & Business
      MORE INFO                                                                                                     Operations Manager at the
                                                 Wembley or Etihad                                                                               Rugby Football League
                                                 FOUNDATION LEVEL AVAILABLE
                                                                                                                    "I think it’s fantastic
                                                 UCAS CODE                                                         that students have the
                                                 IFB1                                                               opportunity to study at UCFB
     The European football market is                                                                                where what they’re learning
                                                 IFBF with foundation                                               is targeted specifically to the
     now worth nearly £22bn
                                                                                                                    sports industry.”

50                                                                                                                                                    51
BA (Hons) Multimedia
      Sports Journalism

      The media landscape has changed
      almost beyond recognition in recent
      years following the digital revolution,
      which has paved the way for a 24-
      hour rolling news agenda. In that
      time, sports journalism has also
      developed to become the fastest
      growing sector in UK media.
      On this degree, students will learn
      a range of digital and social media
      skills which enable sports journalists
      to tell stories across a range of
      platforms to reach a global audience.

      MODULES                                                                                                                              Recent
      •   Year one: Principles of Sports
          Journalism, History of Sporting
                                                                                                                                           guest speaker
          Venues & Events, Media Law
          & Ethics, Social & Digital
          Sports Media
      •   Year two: Practising Sports
          Journalism, Broadcast
          Journalism, Research Methods,
          Television Production
      •   Year three: Professional Practice
          Portfolio, Sports Public Relations                                                        I’ve long believed that in order to
          & Communications, Research                                                                maximise your potential and become
          Project, Contemporary Issues in
                                                                                                    the best in your chosen field, it is
          Sports Media
                                                                                                    crucial that you surround yourselves
                                                                                                    with the industry’s best and UCFB
      MORE INFO                                                                                     offers precisely that.                 Guillem Balague                       KEY FACTS
                                                                                                                                           BBC Sport presenter,
                                                  LOCATION                                                                                 author and international
                                                  Wembley or Manchester Sports Village, Belle Vue                                          journalist
                                                     FOUNDATION LEVEL AVAILABLE                                                           “Versatility is everything.
                                                                                                    Conor Creamer                          It’s about smelling
     More than 98% of journalists
                                                  UCAS CODE                                        UCFB graduate                          your opportunity and
     who began working in the                     MSJ1                                              Reporter at Sky Sports                 developing your career,
     industry between 2014-16                                                                                                              not staying still and keep
                                                  MSJF with foundation
     were university graduates                                                                                                             on moving.”

52                                                                                                                                                                       53
BA (Hons) Physical
                                                                                                    UCFB opened up opportunities that
                                                                                                    I would not otherwise have found.
      There is a persistent demand
      for qualified teachers in popular
      disciplines such as Physical
      Education. As a subject area in
      the National Curriculum, Physical                                                                                    Josh Arnold
      Education places diverse demands
      upon learners and teachers alike. This                                                                            UCFB graduate
      programme combines the complex                                                                                      Sports Coach
      practical and theoretical demands of                                                                at Aldro Prep School for Boys
      the subject and provides guidance in
      allowing you to become an effective
      leader and educator.

      •   Year one: Games & Athletic
          Activities, Sport Pedagogy &
          Skill Acquisition, Assessment
          & Curriculum Design,                                                                   Recent
          Fundamental Sports Science
          within Physical Education
                                                                                                 guest speaker
      •   Year two: Gymnastics & Dance,
          Working with Children, Research
          Methods, Contemporary Issues in
          Physical Education
      •   Year three: Group & Behaviour
          Management, Swimming &
          Outdoor Education, Research
          Project, Youth Physical Activity
          & Health

                                               KEY FACTS
                                                                                                 Steve McClaren
                                                                                                 Former England Manager
                                               Wembley or Manchester Sports Village, Belle Vue
                                                                                                 “You have to be authentic
                                                  FOUNDATION LEVEL AVAILABLE                    as a leader, and no more
                                                                                                 so than in front of the
                                                  UCAS CODE
     There are 1.7m people                                                                       cameras and the media
     working in the field of sport in             PE10                                           when the whole world can
     the EU, increasing at a higher               PE1F with foundation                           be watching.”
     pace than total employment

54                                                                                                                                        55
BA (Hons) Sports Business
      & Coaching

      This programme is ideal for
      those looking for experience
      and understanding of the world
      of business and sport and to
      develop as a manager. It provides
      a unique learning experience and
      the opportunity to live, learn and
      develop within the live operations
      of a professional sports environment
      by our UEFA qualified coaches,
      some of whom have previously
      coached at the academies of leading
      Premier League clubs. This allows
      engagement and understanding
      across areas such as rehabilitation,
      physiotherapy, player acquisition and
      analysis. Studies will focus on the
      broad concepts involved in the sport
      business and surrounding industries.
                                                                                                 My favourite aspect to working in
                                                                                                                                             guest speaker
      •   Year one: Understanding Sports                                                         sport is that every day is different. The
          Business, Fundamentals of                                                              people that you meet, the players
          Coaching, Understanding Football                                                       that you meet and the impact you
          Fans & Customers, Coaching in                                                          get to have on their journeys.
          the Community
      •   Year two: Entrepreneurship, Talent
          Development, Research Methods,
          Events Planning
      •   Year three: High Performance
                                                                                                         Jemma Entwistle
          Coaching, Applied Reflective
          Practice, Research Project,                                                                    UCFB graduate
          Performance Analysis                 KEY FACTS                                                 Girls' Regional Talent Club
                                                  LOCATION                                               Coach at Blackburn Rovers FC
      MORE INFO                                Wembley or Manchester Sports Village, Belle Vue
                                                                                                                                             Michael O'Neill                    FOUNDATION LEVEL AVAILABLE
                                                                                                                                             Northern Ireland Manager
                                                  UCAS CODE                                                                                 “I think your management
                                                  SBC1                                                                                       skills are really tested at
     Sports Coach UK estimate
                                                  SBCF with foundation                                                                       international level and it’s
     that there are 1,109,000
                                                                                                                                             a really important part of
     practicing coaches in the UK
                                                                                                                                             the job."

56                                                                                                                                                                          57
BA (Hons) Sports Business
      & Sports Broadcasting

      Ideal for those seeking to work in
      the fast-growing, exciting sports
      broadcasting industry, this degree
      is designed for those aspiring for a
      career either in front of or behind
      the camera. Learning from UCFB’s
      experienced practitioners, this
      course will help you understand
      practices both on the field and
      in the studio. With access to first-
      class equipment and inspiring
      facilities, as well as visits from
      industry professionals, students are
      equipped with the tools to succeed
      in this thriving sector.

      •   Year one: Understanding Sports                                                                         guest speaker
          Business, Principles of Sports
          Media, Principles of Sports
          Broadcasting, Media Law
          & Ethics
      •   Year two: Entrepreneurship,
          Audio & Visual Storytelling,
          Research Methods, Broadcast
                                                                             I’ve had the privilege of working
          Studio Production
                                                                             at some of the biggest grounds in
      •   Year three: Sports Broadcast                                       the country. Not many people at
          Documentary, Professional                                          my age can say they’ve worked at
          Practice Portfolio, Research
                                                                             the Etihad Stadium, Old Trafford
          Project/Broadcast Practical
          Project, Contemporary Issues
                                                                             and Wembley.
          in Sports Media

                                             KEY FACTS                                                           Hayley McQueen
      MORE INFO                                LOCATION                                                          Sky Sports News Presenter                    Wembley                       James Fletcher
                                                                                                                 “To actually be in a stadium,
                                                                             UCFB graduate                       immersed in such history,
                                               FOUNDATION LEVEL AVAILABLE
                                                                             Match Day Commentator               and to see how it works
     61% of all Premier League                 UCAS CODE                    at Hull City FC                     as a business with The FA
     club revenues are from                    SBB1                                                              onboard, I just think UCFB is
     broadcasting rights                                                                                         like no other.”
                                               SBBF with foundation

58                                                                                                                                               59
BA (Hons) Sports Business
      & Sports Law

      The sports industry has an
      abundance of legal regulations and                                                                                Recent
      challenges. From doping to breaches
      of contract, sports executives
                                                                                                                        guest speaker
      must conform to regulations, but
      also use their understanding of
      legal frameworks to protect their
      businesses from risk.
      This degree links the commercial
      and legal aspects of sports business,
      through varied learning such as field
      trips to the likes of the Supreme
      Court and workshop masterclasses
      with sports law specialists.

      •   Year one: Understanding Sports
          Business, Introduction to Law,
          Fundamentals of Accounting                                                                                    Malle Koido
          & Finance, Introduction to                                                                                    International Sports Agent
          Sports Law
                                                                                                                        "The most important
      •   Year two: Managing Sports                                                                                     thing is to be extremely
          Organisations, The Regulation                                                                                 passionate about what
          of Safety & Deviance in Sport,                                                                                you're doing. If your passion
          Research Methods, Legal Issues in                                                                             is evident, that's when
          the Governance of Sport                                                                                       different opportunities
      •   Year three: Strategic Management,                                                                             open up."
          Research Project, Employment
          Law & Sport, Regulating the
          Business of Sport                                  If I hadn't embarked on my journey at
                                                             UCFB I can guarantee you I wouldn't be
                                                             where I am now.
                                              KEY FACTS
                                                LOCATION     Leah Jakeman
                                                Wembley      UCFB graduate
     Football agents received £220m
     in transfer related payments from          UCAS CODE
                                                             Trainee Collections and Recoveries Paralegal at Walker Morris LLP
     Premier League and Football                             Match Day Hospitality Manager at Leeds United FC
     League clubs in 2015/16

60                                                                                                                                                      61
BSc (Hons) Sports

      Athletes learn to motivate themselves in ways
      that they believe will improve performance,
      replacing self-doubt with positive thoughts.
      With proven results, the demand for sport-
      specific psychologists is greater than ever.
      This degree combines contemporary and
      traditional areas of research and theory in
      sports psychology with the principles and skills
      of management within the football and sports

      •   Year One: Bioenergetics of Human
          Movement, Sport Psychology Individual
          Differences and Group Dynamics, Sport
          & Exercise Psychology: Emotions and                                                                    Recent
          Behaviour, Introduction to Biological
          Psychology and Cognitive Psychology,
                                                                                                                 guest speaker
          Introduction to Developmental & Social
          Psychology, Introduction to Personality
          & Applying Psychology, Psychological
          Research Methods
      •   Year Two: Applied Sport & Performance
          Psychology, Cognition and Emotion in Sport
          and Exercise Psychology, Biopsychology,
          Cognitive Processes in Psychology,
          Developmental Psychology, Qualitative
          Research Methods in Psychology,
          Quantitative Research Methods in
                                                                           Sports psychology is a growing
          Psychology                                                       field, so with determination,
                                                                           hard work and the support of
      •   Year Three: Professional Development                             your lecturers, your journey into
          & Employability, Working with a Client,           KEY FACTS      psychology at UCFB will be one full
          Empirical Dissertation, Historical &                                                                   Lee Richardson
          Conceptual Issues in Psychology, Issues             LOCATION     of opportunities and achievement.
          in Personality & Individual Differences, Social     Wembley                                            Sports Performance
          Psychology, Professional Practice Issues in                                                            Psychologist at Lancashire
                                                              UCAS CODE
          Sport Psychology.                                                                                      County Cricket Club
                                                              SP10                                               "Sport is a huge industry,
      MORE INFO                                                                                                  and for me I see it that
                                                                           Chloë Ana Howse                                                                                        sport has emerged as a
                                                                           UCFB student                          consequence of human
                                                                           Mental Conditioning Intern at         psychology. Our desire to
     FIFPro research indicates 38% of current players and 35% of former    Dynamic Sports Academy                compete and to belong to
     players have suffered from depression and/or anxiety symptoms.
                                                                                                                 something is part of that."

62                                                                                                                                             63
BA (Hons) Stadium &
      Events Management

      The role of sports and live events is
      expanding at an unprecedented
      pace, with the industry contributing
      significantly to the global economy. This
      growth is creating a range of fascinating
      career paths in event management.
      On this degree, you will cover core
      topics such as event planning and
      event design, as well as the key event
      components of marketing, finance and
      event legislation.

      •   Year one: Understanding Sports
          Business, An Introduction to
          Marketing, Fundamentals of
          Accounting & Finance, An Introduction
          to Stadium & Events Management                                                               Recent
      •   Year two: Event Planning, Stadium
          Management, Research Methods,
                                                                                                       guest speaker
          Digital Marketing
      •   Year three: Leadership &
          Management, Negotiation & Winning
          Contracts, Research Project, Global
          Marketing Management

      MORE INFO                                                  No two days are the same in                                            the sports industry, especially
                                                                 when working for a club or
                                                                 department where your role is
                                                                 focused on engagement.

                                                                                                       Louise Hatch
                                                  KEY FACTS
                                                                                                       Former Event Manager
                                                    LOCATION     Lino Altieri                          at The FA
                                                    Wembley      UCFB graduate
     The highest attended sporting                                                                     "Sport is on a huge
     event in the UK is Wimbledon with              UCAS CODE   Memberships and Events Co-ordinator   platform - anyone and
     nearly 500,000 people visiting                 SEM1         at Leicester City FC                  everyone sees it and
     over two weeks each year                                                                          anyone can get involved
                                                                                                       in it."

64                                                                                                                               65
UCFB academic leaders

      Our focus and priority is to provide first-class, quality degrees with
      a major focus on employability, as well as giving you the unrivalled
      networking opportunity to enable a start in your career in the
      football and sports industry.
                                                                                          Arlo Wood                                  Dr Gerald Griggs
                                                                                          Head of Academics (Undergraduate)          Head of Academics
                                                                                          at UCFB Wembley                            at UCFB Etihad Campus
                                                                                          Arlo is a vastly experienced sports        Gerald has worked in education for
                                                                                          practitioner, with qualifications in       over twenty years and brings a wealth
                                                                                          physical education, sports science         of higher education experience to
                                                                                          and sports psychology. His teaching        the team. He is a globally recognised
                                                                                          experience spans across a variety of       figure in his field of Primary Physical
                                                                                          different subjects and levels, including   Education and to date has published
                                                                                          secondary and higher education, and        four books and over 30 international
                                                                                          mathematics and religious studies.         peer reviewed journal articles.

                                                                                         Neil Silver                                 Mike Walsh
                                                                                         Head of Employability & Enrichment          Head of Academics (Operations)
                                 Paul Cassell                                            Neil is an award-winning journalist,        at UCFB Etihad Campus
                                 Principal                                               author and academic who worked for a        Mike has 13 years’ experience of
                                                                                         number of national newspapers before        coaching the youth academies of
                                 With over 30 years of experience as an educator,        moving into education and journalism        Manchester United, Manchester
                                 leader and quality inspector across a variety of        training. He has covered major sporting     City, Preston North End and
                                 education programmes, Paul is responsible for           events including World Cup finals           Blackpool, travelling to and taking
                                 the overall academic leadership and student             and the Olympic Games, and was a            coaching sessions in Asia, South
                                 welfare across UCFB’s campuses. As a leader of          senior member of the London 2012            America, Europe and the Middle
                                 learning, Paul sets high educational standards for      press team. Neil, who has a Masters in      East. He is a UEFA A License
                                 the institution and is committed to delivering an       Sports Journalism, works in the industry    qualified coach, a Coach Educator
                                 unparalleled student experience as well as successful   part-time covering football for The Sun     at The FA, an MA in Sports Coaching
                                 employment outcomes for UCFB students.                  newspaper. He is also a member of the       and is set to begin a PhD.
                                                                                         NCTJ’s Sports Exam Board.

66                                                                                                                                                                             67
Part of coaching is having a thirst for knowledge and
               improving. You need to always be looking for new
               ways of working and new methods of getting the
               players to understand your messages.

                    Gareth Southgate OBE
                    England Manager
                    UCFB guest speaker

68                                                                     69
                                                          FOOTBALL & SPORTS LEADERSHIP
                                                          On top of your UCFB degree, you’ll
                                                          also have the chance to earn the
                                                          UCFB Award in Football & Sports
                                                          Leadership by taking part in a number
                                                          of unique learning initiatives to help
                                                          further enhance your employability
                                                          prospects. These exclusive qualifications
                                                          are delivered to the standards of
                                                          our partners, including The Football
                                                          Association, and are assisted by our
                                                          brilliant Career Coaches – your direct
                                                          point of contact to help you understand
                                                          and maximise these opportunities.

                                                          YOUR CAREER COACH
                                                          Our dedicated team of Career Coaches
                                                          are here to help you understand and
                                                          maximise the world of opportunities
                                                          available to you at UCFB away from
                                                          the classroom. Where do you want to
                                                          progress to in your journey? Our Career
                                                          Coaches are here to help you get there.

     Whilst your university degree is vitally important
     during your time at UCFB, we believe that
     developing your skills, knowledge and experience
     outside of your degree studies can be just as
     beneficial for your future career prospects.

70                                                                                                    71
Listed below are the amazing opportunities available to you outside of your degree

     Your bespoke UCFB journey                                                                                programme. It’s up to you how you shape your personal, professional and academic
                                                                                                              journey at UCFB and ultimately build yourself towards your career upon graduation.
                                                                                                              Each programme you take part in counts as credit towards earning your exclusive
                                                                                                              UCFB Award in Football & Sports Leadership.

                                                                                                                   Foundation                     Year 1                     Year 2          Year 3
      PERSONAL                         FRESHERS & REORIENTATION WEEKS
                                       LANGUAGE SKILLS
                                       ATHLETIC UNION TEAMS
                                       STUDENTS’ UNION ACTIVITIES & SOCIETIES
                                       CROSS-CAMPUS VISIT OPPORTUNITIES
                                       EQUALITY AND DIVERSITY TRAINING
                                       NUTRITION AND WELLBEING TRAINING
                                       UCFB LEADERSHIP CHALLENGE

                                       FA COACHING BADGES
                                       DIGITAL MARKETING ESSENTIALS*                                                                                                              *
                                       SPORTS AGENT PROGRAMME                                                                                                                                   *
                                       MANAGEMENT GAMES
                                       STADIUM VISITS
                                       EXECUTIVE GUEST SPEAKERS
                                       JOBS FAIR FOR ALL
                                       MATCH COMMENTARY MASTERCLASSES
                                       FINANCIAL PROJECT
                                       SPORTS BUSINESS SKILLS
                                       INTERNATIONAL PLACEMENTS TO USA SOCCER CLUBS
                                       JOB SKILLS: CVS, INTERVIEWS & NEGOTIATION, LINKEDIN TRAINING
                                       INTRODUCTION TO PHOTOSHOP
                                       UCFB FUTURE LEADERS CONFERENCE AT ST. GEORGE’S PARK
                                       PERFORMANCE ANALYSIS QUALIFICATIONS
                                       UCFB SPORTS ENTREPRENEUR COMPETITION
                                       CAREERS FAIR*                                                                                                                                            *
                                       ESPORTS TOURNAMENT

      ACADEMIC                         ACADEMIC SKILLS
      DEVELOPMENT                      RESEARCH SKILLS
                                       LEARNING SUPPORT

     In some instances, optional activities provided by UCFB may carry an additional cost for participants.   Priority is sometimes given to students on the most relevant degree subjects
     Any additional costs will be provided to students in advance of any such sessions running.
                                                                                                              *May be opened to other year groups subject to availability
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Inspiring guest speakers                                                                                 Chris Hughton
                                                                                          Former Brighton & Hove Albion FC &
                                                                                               Newcastle United FC Manager

     Our students are given unprecedented access to some of the world’s leading                     Coach education
     football and sports professionals. Key personalities from backgrounds including
     media, coaching and law, as well as chief executives from clubs and institutions,            is vitally important
     visit our iconic campuses to pass on invaluable advice to students and share             because of the way the
     knowledge from their experiences within these industries.                                game has changed. It’s
     As a UCFB student, you will have access to a series of headline guest speakers at       about having a thirst for
     your campus, as well as further speakers tailored to your particular degree, where
     appropriate. Here are just some of our recent guests at UCFB:
                                                                                             knowledge and working
                                                                                                 as hard as possible.

                                                    Keeley Baptista
                                                                                                                               Jane Bateman
                                                    Head of Partnerships at Kick It Out
                                                                                                                               Head of International Relations at
                                                                                                                               The Football Association

                                                        It’s really important for                                               Understanding the football
                                                        anybody that works in                                                   industry and where those
                                                        the football industry to                                                transferrable skills might be
                                                        understand what equality                                                applied is of great benefit.
                                                        and inclusion means.                                                    For a UCFB student to have
                                                                                                                                that broader knowledge also
                                                                                                                                gives them more ideas of
                                                                                                                                where they might find their
                                                                                                                                mark in the football industry.

                           Ossie Ardiles
        Former Tottenham Hotspur and
            Newcastle United Manager                                                                           Jon Champion
                                                                                              Lead MLS Commentator at ESPN

                You have to work                                                                 Sport is a magnificent
              hard, but the main                                                                arena in which to work
           thing is that you have                                                                    just because it’s so
              to have a really big                                                                unpredictable. When
               love for the game.                                                              you turn up for work you
                                                                                                 never know what that
                                                                                                   day is going to hold.

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Unique work experience
                                                                                                                           This internship has given me an insight
                                                                                                                           into the women’s game as well as how
     UCFB actively encourages all students to gain as much work experience as                                              the football business is run, which will
     possible while studying their degree to help bolster their CV and employment
     prospects. With 25 students gaining work experience every week on average                                             ultimately help me in the future.
     throughout 2017/18, some of those students explained to us their roles and the
     vital benefits of their experience.                                                                                Jessica Ostle
                                                                                                                        Journalist at She Kicks magazine
                                                                                                                        BA (Hons) Football Business & Finance

                                      These activities give me the
                                      experience and skills required for my
                                      studies. It will help me get confidence
                                      and build networks that I may need
                                      when I finish my degree.
                                      Jawahir Roble                                        I think one of the main things I’ve
                                      Regional Officer at The FA Youth Council                  taken from UCFB has been the
                                      BA (Hons) Football Coaching & Management
                                                                                          commentary masterclass with Sky
                                                                                              Sports’ Peter Smith. Having that
                                                                                           sort of experience and mentoring
                                                                                              from someone who has been at
                 My time at UCFB has helped me a                                             that level in football and in sport
                  lot in understanding how football                                                        for such a long time.
                 associations and other governance                                                                  Richard Buckley
                 works on a wider scale, and helped                                                           eSports Commentator
                             me converse with ease.                                           BA (Hons) Multimedia Sports Journalism
                                                Aleem Bolkiah
          Brunei FA Delegate at the 68th FIFA Congress, Russia
                      BA (Hons) International Football Business

                                                                                                                     It is a great opportunity for myself to gain
                                                                                                                     some valuable experience at a football
                                            I learnt so much across the week,                                        club like Nuneaton Borough. I am looking
                                            but especially that you can vaguely                                      to have a positive impact on the club
                                            plan how you will cover these kinds of                                   during a busy and exciting period.
                                            events, but the unpredictability means
                                            those plans could have to change.                                         Sam Bettany
                                                                                                                      Media Assistant at Nuneaton Borough FC in
                                            Emma Anderson                                                             The National League
                                            Media Assistant at the Women's British Open                               BA (Hons) Football Business & Media
                                            BA (Hons) Football Business & Marketing

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UCFB Global Insight Series

     The UCFB Global Insight Series is an elite on-campus
     and online networking and thought leadership series.

     Available online through UCFB digital publications, podcasts and
     videos, and through live seminars and annual summits across our
     UCFB campuses, global study hubs and networking centres, this key
     professional development facet of our offering is distributed to the
     mobile phone and laptop of every member of the UCFB family.

                                                                             WEMBLEY     ETIHAD     ONLINE

                                                                             Access guest speakers at both of our UK campuses
                                                                             As part of UCFB's new Global Insight Series, students will from 2019
                                                                             be able to register to attend guest speaker talks at both of our UK
                                                                             campuses - allowing you to experience both Wembley and Etihad

     The UCFB Global Insights Series provides unprecedented access and
     collaboration opportunities between the world’s elite sports network.   Find out more at

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Annual UCFB conference

     UCFB Future Leaders Conference at St. George’s Park

     This incredible event
     brings together the best
     in leadership advice and
     networking from across
     the football industry.
     Figureheads from
     the world of football
     management, media
     and business gather for
     one day at the epicentre
     of the national game to
     deliver a series of talks,
     seminars and practical
     sessions to UCFB
     Expect guests from
     some of our esteemed
     partners, including The
     Football Association,
     League Managers
     Association and The
     National League.

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     development activities

     At UCFB we believe in teamwork, leadership and ideas. Over the course of your
     time with us, you’ll have the opportunity to win major investment to start a
     new business in our Sports Entrepreneur Award competition, and follow in the
     footsteps of Premier League footballers as part of the UCFB Leadership Challenge,
     as seen in the photos on these pages.

     This Dragons' Den-style
     competition provides
     students with the
     opportunity to compete
     for real company
     investment, by presenting
     their sports business
     ideas to a panel of sports
     leaders and field any
     questions they might
     have. Previous winners
     of this competition have
     gone on to feature on
     Sky Sports and work
     with Premier League
     football clubs.

     This challenge provides
     a range of intense but
     fun team and leadership
     activities delivered by
     Waktu, the experts also
     used by the Premier
     League, Manchester
     United FC and Burnley
     FC. Our exclusive higher
     education agreement
     sees these challenges
     run amongst some of
     the most beautiful yet
     challenging landscapes
     in the UK.

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