Leisure Marketplace - Carter Jonas
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Leisure Marketplace
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purchasing woodland or bare land, through to Self-catering accommodation seems to be the
corporate leisure operators looking to expand favoured type of accommodation, offering the
their businesses. separation that many want and need.
Many are coming from London and the South Carter Jonas is a national firm, with 33 offices
East, looking to cash-in on the buoyancy of the throughout England and Wales, including 9
residential market. They are looking to move in London. Our leisure team spans all regions
to the countryside, and they see a self-catering from Cornwall across to Norfolk, South and
business such as a holiday cottage complex or North Wales, across the Peak District and up
lodge park as an ideal way of funding their move. to the Yorkshire Dales. We have a proven track
2020: the year Where buyers are not able or not inclined to
record for the valuation, sale and professional
advice within this market. We can also provide a
of the staycation
borrow large sums, we have seen generations of
confidential marketing campaign to protect
family pooling their money to fund a purchase,
the business.
and sharing the workload.
Whether you’re thinking of a change in
In 2008, we saw a trend of people selling
lifestyle, want to expand your existing
their properties and using their pension (or
As I sit down and write this showcase to months of July, August and September, levels of portfolio, or sell your leisure property
redundancy packages) to purchase a holiday
summarise the 2020 season, it is difficult to viewings that we hadn’t seen since the height of while the market is strong, Carter Jonas
cottage complex as a semi-retirement project,
put into words the dramatic changes that the the market back in 2007. is best placed to help you. Get in touch to
providing them with an income stream and job,
pandemic has caused to the market this year. find out more.
When the tourism industry was re-opened on the alongside the change of lifestyle they desired.
I have worked in the leisure industry since 1997 4th July, many of my clients reported that they There are early signs of this happening again, To read about our services and the properties
– through foot-and-mouth, 9/11, the 7/7 London were then fully booked until the end of October. and with a potentially difficult economic climate that we are currently marketing, please visit
bombings and the credit crunch of 2008. I’ve Anyone who has tried to rent a holiday cottage ahead, I can only see this increasing. carterjonas.co.uk/rural-leisure
seen the highs and lows of the market, and the from Cornwall to the Yorkshire Dales will not be The majority of our clients have owned their
positives and the negatives these major events surprised, having probably spent hours on the businesses long-term and are now looking to
cause for clients within the self-catering industry. internet trying to find available accommodation. retire. We have seen long established operators
2019 was a good year for the sale of leisure feeling that it is the right time to sell, having seen
The 2021 season is a third full already, and many
businesses, especially holiday cottage complexes the number of leisure properties that have been
clients are considering increasing their prices due
and lodge parks. sold this year.
to the excess demand for their properties. It’s this
The leisure property market in 2020 level of demand that has made 2020 the year of
What’s in store for next year?
the staycation, and there is nothing to suggest
The Government lockdown in March brought It’s always difficult to predict the future but
that this won’t continue into the next couple of
the property market – along with much of the it seems very likely that, whatever happens, Stephen Richards
years – something that is reflected in the level of
country – to a standstill. Through the months of people will be more inclined to holiday in the Head of Leisure
enquiries we’re seeing from potential purchasers.
April, May and June, we saw unprecedented levels UK than we have seen recently. 2021 is going to 01823 428858
of enquiries for leisure properties as corporate stephen.richards@carterjonas.co.uk
Who’s buying and selling? be an interesting year and the tourist honeypot
operators and individuals considered the future. locations across the country seem to be set for
Our purchasers this year are from across the The picture on the opposite page shows Sunbrae Holiday Lodges in
Our database of potential purchasers swelled, another bumper season.
board – from new entrants into the market Stoulton, Worcestershire. The front cover shows Sandy Acres in Hayle,
and this led to pent-up demand and, through the Cornwall. See page 10 for more details on both these properties.
looking to set-up a glamping business by
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LD
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BLANDFORD
FORUM, DORSET
LER
SAFO
Offers in excess of
£700,000
Established and profitable
tea rooms and holiday
letting business in a
picturesque tourist village.
Period property with 3-bed
owners accommodation,
two holiday cottages and
outbuildings. CONISTON, CUMBRIA
£1,700,000
A traditional Lakeland farmstead, currently used as holiday
accommodation, sitting in an elevated and picturesque position
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to the south west of Coniston Village, with views sweeping
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across Coniston Water.
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TAUNTON, SOMERSET BRIXHAM, DEVON
BUDE, CORNWALL £295,000 Offers in excess of £500,000
£2,750,000
Mature woodland of approximately 23 acres, Potential lodge development site of
Premier holiday complex 1¼ miles from the sea and beach of Bude. Grade which was the former arboretum to St. approximately 7.4 acres with sea views for up
II listed detached 4/5 bed Manor House in need of refurbishment, with Audries Park, benefitting from panoramic to 25 lodges and only 1.5 miles from the town
adjoining 2 bed cottage and 3 bed apartment, plus 16 holiday cottages views over the West Somerset coastline. centre located at Berry Head.
(rated 4*). Impressive facilities including pool and equestrian, all in 17 acres.
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BLAENAU FFESTINIOG, WESTBURY, WILTSHIRE
GWYNEDD £875,000
£680,000
Established and profitable holiday letting
An attractive Welsh farmstead business within walking distance of the village
which has been diversified to provide a facilities, with 8 bedrooms for up to 18 guests
successful holiday business, benefitting and a dining area. The business specialises in
from approximately 13 acres of grazing large groups and corporate events.
pasture split into manageable blocks.
PARRACOMBE, DEVON TORPOINT, CORNWALL
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Offers in excess of £1,250,000 Offers in excess of £1,000,000
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A holiday cottage complex in a National Trust Valley in Exmoor National Park, including A holiday park in a unique position
a period 4/5 bed property, 3 holiday letting apartments and a detached holiday letting overlooking the beach at Seaton, comprising
cottage, plus an indoor swimming pool complex. Set in approx 14 acres of woodland. ground floor owners apartment, 3-bed
residential apartment with panoramic sea
views and 25 privately owned apartments.
BIDEFORD, DEVON
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£795,000
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Period 4/5 bedroom
CAERNARFON, GWYNEDD
farmhouse with panoramic
Offers in excess of £1,200,000
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sea views and fishing lake
with ground floor 1-bed A holiday investment business
holiday holiday let and comprised of five income-producing
first floor 1-bed residential holiday cottages situated in the
apartment, all set in stunning Snowdonia National Park.
3.06 acres.
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CHALLACOMBE, COMBE MARTIN,
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DEVON DEVON
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Offers in excess of Offers in excess of
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£900,000 £1,500,000
An established holiday An established holiday
letting business in a letting business with a
unique location within 5-bed farmhouse and 9
walking distance of the holiday letting cottages,
village facilities, with converted from former
4-bed farmhouse, 4 holiday farm and mill buildings,
cottages plus two B&B with an indoor swimming
rooms, a spa facility with pool complex, sauna and
swim spa, and a camping and all-weather tennis court,
caravan site. All set in 4.24 all set in gardens and
acres with paddocks, gardens grounds of approx
and lake. 7.35 acres.
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SKIPTON, NORTH YORKSHIRE RICHMOND, NORTH YORKSHIRE LLANGEFNI, ISLE OF ANGLESEY SKIPTON, NORTH YORKSHIRE
£3,000,000 £2,100,000 £1,650,000 £1,300,000
An upland estate with a successful leisure A productive 135-acre agricultural holding, Lodge development site set in 5 acres in A partially rewilded upland farm in the heart
business, set within the Yorkshire Dales, with principal farmhouse, three further the centre of Anglesey. Established holiday of the Yorkshire Dales National Park with a
available as a whole or in two lots. cottages, modern and traditional agricultural park with planning permission for 25 luxury Victorian farmhouse, 2 holiday cottages with
buildings and excellent equestrian facilities. Canadian lodges overlooking surrounding consent for 2 further units and nature barn.
countryside to Snowdonia and adjoining a lake. In all, 377 acres.
Consent for an on-site cafe/restaurant.
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Our other services
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FARM, LAND & ESTATE SALES & ACQUISITIONS
MANAGEMENT
Our rural agency team covers the whole
Since 1855, we have provided a trusted, of the UK with dedicated agents in
strategic and pragmatic management each region. In 2020, we dealt with over
STOULTON, WORCESTERSHIRE COLCHESTER, SUFFOLK service to a wide variety of clients £200m worth of farm, estate, land and
£1,250,000 £995,000 including private landowners, companies, leisure sales.
A holiday letting business with panoramic A wonderful Grade II listed Suffolk farmhouse set institutions, charities and local
countryside views, 3 detached, newly built in about 8.5 acres of undulating countryside with authorities.
lodges, a 5-bed bungalow, a static caravan a traditional barn and 3 holiday cottages providing ENERGY
and stables, set in 4.62 acres with two lakes. a useful income. Our market leading energy team
Planning permission for 4 further lodges. PLANNING & DEVELOPMENT
comprises surveyors, valuers,
We offer professional advice to environmental specialists, project
landowners and developers of any scale, managers and town planners, and offers
HAYLE,
building strategies to address clients’ sound, independent advice on all aspects
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CORNWALL
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needs and delivering a high-quality of an energy project.
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Offers in excess of
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service that maximises the value of assets.
£5,500,000
A residential and leisure FINANCE
estate situated in one of VALUATIONS
We are a leading agent for the AMC,
the most iconic locations
Valuation is a core service, sitting at the with unrivalled experience of helping
on the north Cornwall
root of all property decision making, and farmers and landowners secure
coast, consisting of 8
we have experts covering all the property finance for purchase, development,
luxury lodges, a yurt,
types that make up a rural portfolio, diversification, or refinancing.
residential caravan,
including leisure, commercial, residential,
cottage/office and
energy and telecommunications.
workshop, paddocks, sand
storage facility, campsite,
3 car parks, events area,
NATURAL CAPITAL
beach café, surf school,
beach and sand dunes. Our 15-strong natural capital team
brings together expertise from the rural,
FIND OUT MORE ABOUT
planning, development, minerals, waste
ALL OUR SERVICES
management, infrastructure, geospatial AND SECTORS, AT
and commercial sectors. CARTERJONAS.CO.UK.
33 OFFICES ACROSS THE COUNTRY,
INCLUDING 9 IN CENTRAL LONDON
Bangor Marlborough
Bath Marlborough Rural
Birmingham Newbury
Bristol Northampton
Cambridge Central Oxford
Cambridge North Peterborough
Cambridge South Shrewsbury
Cardiff Taunton
Harrogate Truro
Kendal Warrington
Leeds Winchester
Long Melford York
National HQ One Marylebone &
Chapel Place Regent’s Park
Barnes Mayfair & St. James’
Fulham Bishops Park South Kensington &
Knightsbridge
Fulham Parsons Green
Wandsworth
Holland Park &
Notting Hill
EAST
OUR LEISURE SERVICES Mark Russell
As well as advising on the sale or mark.russell@carterjonas.co.uk
purchase of properties, our leisure team 07967 555737
can help with valuations and planning WALES & WEST
advice. Get in touch with your local Hugh O’Donnell
contact to find out more. hugh.odonnell@carterjonas.co.uk
07775 562112
NATIONAL & SOUTH WEST NORTH WEST
Stephen Richards Robert Bowyer
stephen.richards@carterjonas.co.uk robert.bowyer@carterjonas.co.uk
07968 216596 07971 634561
SOUTH & SOUTH EAST NORTH EAST
Andrew Chandler Sam Johnson
andrew.chandler@carterjonas.co.uk sam.johnson@carterjonas.co.uk
07880 084633 07768 658217
@carterjonas
carterjonas.co.uk/rural-leisure
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