Internet for Caravan & Holiday Parks - It's all change for 2021 Game-changing Internet distribution technology is making reliable, park-wide ...
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Internet for Caravan & Holiday Parks It’s all change for 2021 Game-changing Internet distribution technology is making reliable, park-wide high-speed Internet affordable and accessible to Caravan and Holiday Parks. www.vitalwifi.com
Why Parks Need Superfast Internet
ParkLink™ from Vital Wifi is a Direct to Van
wireless package for Holiday Parks that provides “Parks that fail to offer
fibre-like Internet speeds at a significantly lower a robust, fast network
cost of ownership without the disruption of will lose customers”
installing fibre infrastructure.
The future of your Holiday Caravan Park relies on Why Parks Need Superfast Internet p 2-3
superfast, resilient wireless Internet. Here’s why. And the Vistior Expectations p 4-5
good news? Catering for the Next Generation p 6-7
1. The traditional Caravan and Holiday Park 4. The Caravan and Holiday Park sector is
visitors’ habits and needs are changing. competing against the wider hospitality New game-changing Internet
ParkLink™ Technology p 7-8
They have got used to accessing not just industry, and short-term rentals, which have a distribution technology,
entertainment but essential services over headstart on connectivity infrastructure. used by ParkLink™, is making Beneftis of ParkLink™ p 10-11
the Internet. They expect a home-from-home reliable, park-wide high-
experience with ubiquitous connectivity that’s 5. To compete, Holiday Parks need to deploy speed Itnternet affordable Business Models p 12-13
fast and reliable. This is true whether for late- ‘hospitality tech’ (what is now industry-standard and accessible to caravan and
age empty-nesters or teen-based families. in hotels) in order to enjoy efficiencies, cost- holiday parks.
‘Internet everywhere’ has moved from a ‘nice savings and added value innovation and
Vital Wifi has a dedicated
to have’ to a ‘need to have’ feature. to meet ever-rising visitor expectations for
team servicing the Caravan
customer service. Such management solutions
Holiday Park sector, with 12
2. The 25-40 year old generation is where largely depend on a highly reliable wireless
years experience in deploying
the growth is for Holiday Parks. Generation Internet backbone infrastructure.
wireless solutions to over 2000
Y represents the largest holiday-going
6. A remote location with a widely dispersed venues guided by some of the
demographic with an intent to vacation in
open-air estate is no longer an acceptable UK’s best known names in the
the UK.
reason to not have high speed Internet. Caravaning industry.
3. Parks that fail to offer a robust, fast network The team is happy to review
will lose customers. Their market will shrink. your current set up and provide
an estimate for your upgrade.
Average daily time spent
online among UK adults
Talk to us about
an upgrade
4hr
3hr
11m
3hr
29m
2m or installation
September September September
0333 358 3111
2018 2019 2020
SOURCE: Ofcom
2 www.vitalwifi.com www.vitalwifi.com 3
Visitor Expectations
Does your Holiday Park
meet the game-changing Nearly 22% of UK
requirements of your residents? 93%
of 3-15
half of the
UK’s 65-74
96% of British
households had
households
have a smart
year-olds have year olds watch Wi-Fi in 2019 speaker
on-demand or
a smartphone
streamed TV
53% use a content
New visitor demographics and Guests expect a tablet
changing behaviours of Internet
usage has been accelerated by home-from-home
the COVID pandemic experience in their
Holiday Park
The multi generational
streaming family
The whole family are now consumers of fast Intermittent Internet?
broadband. Most parks’ Wi-Fi systems struggle
to support this demand. Lockdowns during the It’s like not having any hot water.
pandemic accelerated the adoption amongst
older demographics. Meanwhile empty
nesters rely on the Internet for entertainment
and communication. With more and more
services now delivered exclusively through the
Staycationers Second Homers
Internet, whether entertainment or banking or
The surge in demand for staycations provides a How people use their second homes is changing
phone services, Holiday Parks need the right
How your guests use the Internet at home rare opportunity for Holiday Parks to showcase as a result of the pandemic and work from
infrastructure to provide access.
their features to prospective longer term anywhere culture. Holiday Parks need to cater
residents. Whilst short term opportunistic gains for longer stays and provide a home from home
are attractive, the real prize is in reaching a whole experience.
Video: exstreamly important new market …if a park isn’t sufficiently ‘connected’
they may not return.
“Most Holiday Park web usage is Nearly a quarter of Brits say they
Fast and resilient
Netflix… lots of concurrent streaming intend to take staycations in the broadband is not only
with family members each consuming
different things simultaneously. Most
future instead of international expected but is likely to
travel. (YouGov).
parks’ Wi-Fi can’t handle this … and damage your business if
families can’t handle the Wi-Fi not
handling this!” not offered.
David Riches
Technical Director, Vital Wifi
4 www.vitalwifi.com www.vitalwifi.com 5
Catering for the Next Generation
If you’re not catering for the Next Work-From-Anywhere, the
new Work-From-Home
“Workationers”
The Pandemic has given people a taste of
Generation, you’re restricting Working from home has not only transformed us
all into digital nomads but it will enable individuals
working away from the office and employers are
embracing it as a future model.
your park’s future growth. to consider living anywhere in the world with
super-fast Wi-Fi and an abundance of activities.
Workation is the new concept of a vacation that
combines business with leisure, providing a much-
needed escape and great opportunity to take work
on a holiday.
On HomeToGo, holiday
All the trends point towards UK Expect to be connected
tourists choosing to stay within rentals with pool and
“Staying connected on social media while
the country for their holidays camping remains a priority of millennials. The Wi-Fi were the next
in the near future. They will be availability of Wi-Fi and improved cell phone
service at campgrounds is increasing the most popular filters
attracted to places that deliver active participation of millennials in camping
parks, is anticipated to propel the camping and
used by travellers
a robust Internet network. caravanning market in the foreseeable future. visiting England over the
Additionally, the fast-paced advertising and
technological landscape has become an essential Christmas period after
The Next Generation – part of the camping and caravanning industry.
pet-friendly rentals
Tourists seeking the best travel experience in
coming soon to a holiday a shorter duration is another factor driving the
global camping and caravanning market over the
park near you forecast period.”
The highest spending demographic are 25-40 Camping and Caravanning Market Study (2019 to
year olds, loosely known as “Generation Y”, who 2023) by Future Market Insights
have largely grown up with the Internet and
consider it a utility.
And it is this generation – that represents 30% of
The biggest travel
the world’s population – that will fuel the growth demographic
for Holiday Parks in 2021 and beyond. A 2020
YouGov poll for LNER reveals that 48% of 25-34 Having grown up with near-ubiquitous Internet
year olds intend to take staycations going forward access and beginning their professional careers
and there’s much evidence of holidaymakers in the wake of a financial crisis, “Generation
rethinking their use of air travel. Y” are using technology to make savvy travel-
buying decisions, largely based on the perceived
authenticity of the experience they are offered.
This generation travel more than any other
demographic. On average, they take 35 days
of vacation each year, and they’re also bucking
the trend by increasing their annual travel
SOURCES
spend as other generations intend to be more
https://shorttermrentalz.com/features/strz-
conservative with their cash. Generation Y
predictions-2021/ https://www.hometogo.co.uk/england/ travelers are interested in authenticity, fulfillment
and sustainability.
6 www.vitalwifi.com www.vitalwifi.com 7
Park Link Technology
ParkLink™ is game-changing How Vital Wifi is changing the
Internet game for Holiday Parks
technology that transforms with its ParkLink™ technology
Holiday Park Internet networks
• Inexpensive to implement, cheaper than
fixed wireless
• Extends an existing fibre network wirelessly
throughout a park, and uniformly delivers gigabit
speeds in difficult-to-reach neighbourhoods
ParkLink™ from Vital Wifi is a ParkLink™ leverages 60 • Much quicker to deploy than any wired service
game changer for Caravan and GHz unlicensed spectrum to • Allows for wireless transfers at multi-gigabit
Holiday Parks where historically deliver fast reliable Internet, speeds
wired fibre access has been previously only available via • Uses spectrum that’s unlicensed
cost-prohibitive and slow a wired fibre cable. • Limits interference to other wireless systems
• Unobtrusive infrastructure can be installed on
to deploy. Existing wireless existing street furniture or park buildings
networks can be found wanting • Offers more bandwidth than cellular data
due to the restrictive 5 GHz networks.
spectrum which, up to now, has
been the best available.
Before Now
Speed Up to 10Mbps Up to 1Gbps
ParkLink™ provides
fibre-like Internet Support Monday - Friday 9 - 5 24/7/365
speeds at a
significantly lower Encrypted,
Security Open Network
cost of ownership enterprise grade
and faster without
the disruption of Uptime N/A 99.99%
installing fibre
infrastructure
8 www.vitalwifi.com www.vitalwifi.com 9
Business Benefits
Ads to support caravan sales
Game-changing business With ubiquitous Wi-Fi, park managers can target owners
and renters with tailored messages to promote caravan
benefits of the ParkLink™ sales and upgrades. Owners can be given targeted
incentives to upgrade or renters given first-time buyer
offers. With the right privacy settings, managers can see
A resilient, high speed
wireless network is
the backbone for
connected Holiday Park who clicked and viewed ads for better follow-up.
enabling Holiday Parks
to compete in the
hospitality sector.
Not only is it vital for attracting
API Integration - Parks can use the Wi-Fi network to guests, but it opens the door for IOT
integrate with their Property Management Software to Better Guest Experiences Smart Lodges with (Internet of Things) and technology
More efficient customer
enable customers to order services direct to the caravan guestroom automation and in-room entertainment applications that can deliver added-
and booking management
wherever they are via an In-Park app and interactive self-service screens value services, management
with mobile check in and
CRM back office integrations efficiencies and cost savings for
Caravan and Holiday Parks.
Previously these were not always
attainable due to cost and feasibility
issues in deploying a sufficiently
widespread, robust and fast Internet
network across a sprawling
Closer payment and EPOS
outdoor area.
integration, more sales from
mobile food ordering Vital Wifi’s Caravan and
Parks network technology
changes this.
More productive housekeeping
and cost savings with in-room
sensors and mobile apps
Realtime booking of swimming
pools, sports courts, game
rooms etc integrated with mobile
charging systems on the go and
marketing data collection
Predictive Maintenance with
Sensors to monitor utilities (eg
A/C, heating, hot water, electricity)
to prevent hazards and improve
efficiency and save on energy Happier and more connected
costs. Preventative approach guests giving better reviews
improves customer service leading to more bookings
More secure surveillance Use asset tracking, to Greater Internet security
and access control avoid losses and theft
10 www.vitalwifi.com www.vitalwifi.com 11
Business Models
Partner with a game-
changing Wi-Fi provider
Why leave it to chance?
Vital Wifi is a Hampshire-based connectivity
solution provider. Since its first installation in 2012
its Wi-Fi has been used by millions of guests all
over the world. It has earned the trust of some of
the UK’s largest hotel chains and installed Wi-Fi
Your park Wi-Fi network Business Models networks all over the globe.
infrastructure is far too Zero Cost to Park Operator
important to cut corners on. Park owner pays nothing for the network. Vital
Talk to us about an
Wifi charges caravan owners direct to use the
We recommend you use a team
that has expert knowledge of
service
upgrade or installation
Park Operator Profits from Network
the Holiday Park sector and Vital Wifi charges the park owner for the network 0333 358 3111
deep technical experience with and the park recharges this back to the caravan
owner with a margin (or absorbs the cost as a
deploying networks across marketing/operational expense)
Holiday Parks. Hybrid model
The park part-funds the network in order to keep
the costs lower for caravan owners
12 www.vitalwifi.com www.vitalwifi.com 13
+44 (0)333 3583 111
www.vitalwifi.com
info@vitalwifi.com
Unit 37, Walworth Enterprise Centre, West Way,
Andover, Hampshire, SP10 5AP
14 www.vitalwifi.com
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