LIGHTFAIR SPONSORSHIP OPPORTUNITIES - LET YOUR BRAND SHINE AT LIGHTFAIR 2021.
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Let your brand shine at LightFair 2021. LightFair Sponsorship Opportunities.
Build Your Sponsorship Package
Maximize Your ROI.
Whatever your goals, we want to help you meet, and exceed them. Be it generating
leads, growing your business, attracting more prospects or gathering insights, it all starts
with greater visibility. Start building your sponsorship package today.
Contact our Sales Team.
Ashley Clark
Senior Sales Manager, (#s and A-LE)
Email: ashleyc@lightfair.com
Phone: 404.220.2132
Amanda Francis
Manager of Tradeshow Sales, (LF-Z)
Email: amandaf@lightfair.com
Phone: 404.220.2221
Lea Tranakos
Executive Director of Attendee Relations
Email: leat@lightfair.com
Phone: 404.220.2291
Sponsorship opportunities are exclusive to current 2021 exhibitors.
Additional sponsorships offered on our exhibitor portal through Map Your Show.
02
Build Your Sponsorship Package
Pre-Show
Sponsorships.
● Attendee Emails
● Website
● Map Your Show
Get a head start on your audience engagement.
Don’t wait until attendees arrive on May 18 – you can reach the LightFair audience well in
advance of the show. Reach our broadest audience of lighting professionals, including
people who may not be at the show but are still actively engaged with LightFair, digitally.
Choose from a variety of high-visibility digital opportunities that allow you to capture
more attention with your exhibitor listing and drive leads directly to your website.
These premier sponsorship opportunities sell fast. Act now.
03
Pre-Show / Attendee Emails
March Email $5,000 2 Available
April Email $7,500 2 Available
May Email $7,500 2 Available
In the weeks leading up to show, emails sent to a
broad range of past attendees, attendee prospects
and registrants will highlight important show features,
pavilion tour schedules, networking information, the
latest updates to our “Safer Floor. Safer Show.”
program and other key reminders. These emails tend
to receive a high rate of engagement and response.
As an exclusive sponsor, you can put your brand
message in front of your audience alongside this
valuable information.
Includes
Banner + 200 characters
Final placement will be determined by LightFair.
Emails sent to around 40,000 recipients including past
attendees, prospects and registrants.
04
Pre-Show / Attendee Emails
“Know Before You Go”
$7,500
1 Available
The Know Before You Go email will be sent to around 40,000 recipients
including people who have registered, past attendees and prospects.
Typically, this is among the most read and shared emails we send as it features
important reminders and information. Get your message in front of thousands of
attendees right before the show for top-of-the-mind brand association.
05
Pre-Show / Website
Banner Ads
$1,500
5 Available
Take advantage of lightfair.com’s 250,000+ yearly visitors and
4 million+ page views.
Your strategically placed banner ad will rotate between our high-traffic
pages, delivering greater brand exposure and helping direct our visitors
to your website and products.
06
Pre-Show / Registration Banners
Registration Target Banner Registration Banner Ad
$1,500 $9,500
1 Available 1 Available
Promote your brand through a targeted banner Promote your brand through a predetermined
ad that appears based on responses to a banner ad that appears during each step of the
demographic question. registration process.
Since ads are tied to demographic answers, The banner can be located either in the header or
multiple ads can be sold for the same questions, the footer of each page. Different banners can be
allowing you to target registrants who closely fit displayed on each page, or the same banner can
your customer profile. be placed throughout the registration process.
07
Pre-Show / Map Your Show Opportunities
Enhanced Exhibitor Listing SILVER $1,000 GOLD $2,000 Unlimited Available
Highlight your booth with an enhanced listing. When attendees are trying to decide which booths to stop by, an enhanced
listing helps you stand out. (Includes desktop and mobile app.)
Silver Package includes these benefits:
● Company logo in online directory and mobile app.
● 4 online product listings with photographs and descriptions.
● 2 press releases.
● 1 additional company contact (2 total).
● Access to unique list of online leads (attendees that develop “My Planner”
and indicate an interest in your company).
● Unlimited Product Categories.
Gold Package includes all the features of the Silver Package,
plus these benefits:
● Company logo and company name (bold) in official show directory.
● 2 additional press releases (4 total).
● 3 additional company contacts (5 total).
● 4 video uploads (for a total of 8 display panels).
Online booth highlighted with a corner peel priority placement
at the top of all online searches.
● Inclusion in Featured Exhibitor Search.
● 1 priority point.
This listing will also be visible here: https://lf2021.mapyourshow.com/floorplan
Show Highlights Sponsor
$2,500
21 Available
The Exhibitor Spotlight banner links back to your website.
Showcase your product image or video on the Directory Home
Page. This is a great way to get exposure for your brand and its
products.
Banner dimensions: Landscape 1184 x 888. Portrait 600 x 888.
08
Build Your Sponsorship Package
On-Site
Sponsorships.
● Mobile App
● Digital Display & Signage
● Experiences
● Tangibles
Stand Out at LightFair 2021.
Drive more traffic to your booth and maximize your event ROI with a range of on-site
sponsorships. These opportunities are designed to make your company integral to the
audience’s experience. From high-impact signage around the show, to branded swag
that will stay with attendees long after LightFair ends, these sponsorships help you stay
top-of-mind with potential customers.
These premier sponsorship opportunities sell fast. Act now.
09
On-Site / Mobile App
Title Sponsor Maximize your brand’s digital presence with this high-impact,
$15,000 high-visibility sponsorship.
1 Available
Includes
Secondary launch page, schedule page watermark,
weighted banner ad, in-app landing page and analytics.
Push Notification
$1,500 PER NOTIFICATION
Exclusive Mobile App
4 per day, 5 days
Floor Plan Sponsor
$6,500 Get your message top of mind and at
1 Available the right time for attendees to take an
action, come to your booth or show
Be the only brand they see as
up at your event. The most recent alert
they navigate the show floor and
appears at the top of the Dashboard
decide where to go next with the
Page and all alerts are saved in the
help of the floor plan.
message center.
Includes
Messages will be sent each day of our
event (including pre-conference: 5
total days; 20 total opportunities).
Pricing is based per single message,
with four total messages available per
day. Contact your account executive
for a package exclusive opportunity.
10On-Site / Digital Display & Signage
Registration Area
$21,500
1 Available
Sponsor the one area where all attendees must go when they arrive at the show. The Registration Area
sponsorship is your opportunity to showcase your company’s brand to all LightFair attendees.
Includes
● Logo on backwall of registration wall units.
● Logo placed on landing page for attendee facing workstations,
● Logo/booth number, mixed with “fun facts” or “did you know” facts about your company placed on a total of 25
social distancing markers strategically placed in queue lines for Xpress check in and on-site registration.
● Logo w/ booth number on registration area sanitizer station. (Up to 15 sanitizer stations at queue lines.)
Exhibitor - Meter Board Signage
$2,500
8 Available
Grab attendees’ attention with main aisle meter boards.
Drive traffic to your booth with an indoor advertisement on
the show floor that is hard to miss.
Meter Boards are $2,500 each (one side only). Back side of
signage to be used for LightFair communications.
11On-Site / Digital Display & Signage
LightFair Buzz News Center
$20,000
1 Available
The News Center is where attendees go to get the scoop.
Featuring exhibitor interviews, product launches and more, this is a great
location for your brand to be on display. Secure Prime Screen time between
scheduled spots, be listed as the sponsor on all News Center signage.
12On-Site / Digital Display & Signage
Crystal Palace Main Screen
$6,500
5 Available
Secure prime screen time throughout the Javits
Center. All corners of the center can be reached
through sight and sound by advertising on the 1500 sq.
ft. LED Jumbotron and over 70 flat screen 42” plasma
monitors with video and audio capabilities. Strategically
located throughout the Center, the same content can be
displayed on both the Jumbotron and monitors to make
your messaging pop!
Exterior Marquee
$6,500
5 Available
Let your brand make a splash on the corner of 11th Ave.
and 37th St. on a 600 sq. ft. LED screen. The Javits
Center double-sided, full-color, full-motion-600 sq. ft. LED
Marquee is located just before the entrance to the Lincoln
Tunnel. With 65,000 daily impressions, advertisers have
premier access to an 8 second spot that runs 24 hours for
a duration of 5 days during the show.
COMBINE BOTH AND SAVE
Crystal Palace Main Screen & Exterior Marquee
$10,000
5 Available
Get both screens, save $3,000 and get maximum exposure.
13On-Site / Digital Display & Signage
Interior Hanging Banners 3 Available
CRYSTAL PALACE INTERIOR BANNER, 15’W X 25’H NORTH CONCOURSE STREAMER BANNER A, 15’W X 30’H NORTH CONCOURSE STREAMER BANNER B, 15’W X 30’H
$18,000 $20,000 $20,000
Sponsor interior banners that will hang in high-traffic spots within the Javits Center. This will showcase your company and
include your logo, booth number and any other additional information. These banners are likely to be seen by all attendees and
a great place to highlight your company and products.
Additional interior signage opportunities available. Please contact your sales manager.
Restrooms - Exhibit Hall
Pricing on request.
5 Available
Leave a lasting impression in each of the five Exhibit Hall bathrooms
with men’s restroom mirror clings, women’s restroom back of stall
door signage and social distance stanchions.
Signage must be approved by LightFair. Pricing upon request.
Please reach out to your sales manager for details.
14On-Site / Tangibles
Attendee Badge
$35,000
1 Available
Get your brand and booth location
in front of each and every LightFair
attendee by sponsoring their badges.
Your company name and booth number
will appear across the top.
Luggage Tag
$35,000
1 Available
Complimentary luggage tags are a big hit
with attendees, and when they arrive to
pick up theirs, they will see your logo on
the booth.
The exclusive sponsor will receive
pre-show print, digital and social
media promotion, plus, the attendee leads
for all those who received the tags. Your
brand will be included in the booth buildout.
15On-Site / Experiences
Hand Sanitizer Stations
Pricing on request.
Bundle 5, or choose exclusive package (15 stations)
Sponsor and promote better hand hygiene on the show floor.
Your brand name, message or logo will be placed on hand sanitizer dispenser
stands positioned strategically throughout the exhibit and conference corridors.
Bundle 5 or choose exclusive package option (15 stations).
Pricing upon request. Please reach out to your sales manager for more details.
Headshot
$24,500
1 available
Help attendees boost their business profile and
carry it forward beyond the event.
The complimentary headshot booth is one of the
most popular and most sought-after highlights for
attendees at LightFair. The brand that sponsors this
experience has the chance to stand apart.
16On-Site / Education
Exhibitor-Led Presentations
6 available, (May 18-20) Includes
COST DURATION LOCATION
● Print and digital promotions as part of
LightFair LIVE/event schedule
$3,000 30 Minutes LightFair LIVE
● Post-session attendee leads
● Standard audio/visual package
Deliver a targeted pitch to engaged and interested prospects.
Use the time to demonstrate the unique applications and benefits of
your products, answer questions, address objections and convert
leads into customers. Open to all attendees. Strictly exhibitor
presentation and content only; content from or about non exhibiting
companies/OEM products NOT permitted.
Standard Exhibitor-Led Seminars
Includes
5 available
● Print and digital promotions as part of
COST DURATION LOCATION ACCREDITATION
LightFair LIVE/event schedule
$4,000 60 Minutes LightFair LIVE AIA 1.0 Credit ● Post-session attendee leads
● Standard audio/visual package
Continuing Education is central to LightFair. Lead and sponsor an
accredited seminar and enhance attendees’ learning experience.
Content must be educational and non-commercial. Bring your own
presenter, or let us know, and we’ll find a speaker for your session.
Upgraded Exhibitor-Led Seminars
via The Continuing Architect
6 available
COST DURATION LOCATION ACCREDITATION
$8,000 60 Minutes LightFair LIVE AIA 1.0 Credit
An upgrade gets you high quality, professional video recordings of Includes
your seminar that provide additional exposure post show. ● Print and digital promotions as part of
LightFair LIVE/event schedule
Video hosted on lightfair.com, video file provided for use on your ● Post-session attendee leads
website, your lighting representative’s website and The Continuing (for up to 2 years from video viewership)
Architect website. ● Standard audio/visual package
All seminars & presentations must be approved by LightFair.
17On-Site / Experience
Beer Stop in LightFair LIVE
$12,000
2 Available
Tap this opportunity to connect with attendees.
Between appointments, tours and walking the show floor, attendees will
want to take a break at some point. A beer stop sponsorship is perfect for
putting your brand in front of them when they’re in a more relaxed frame of
mind. The popular LightFair LIVE location assures a steady flow of traffic
(and beer)! When people walk back with their beer (and your logo) in hand,
you can be sure it won’t go unnoticed.
This package will also include branded beer bottle koozies.
Winery in the Designery
Pricing on request.
1 Available
Make your company the center of the celebration.
Winery in the Designery is where attendees gather
for an enjoyable happy hour of wine and networking.
This sponsorship makes your company the highlight of
the party, connecting you with attendees in a fun and
relaxing atmosphere. Make your company a key part of
a memorable, exciting experience at LightFair.
The sponsorship package will promote your company to
the LightFair audience through branded items, pre-show/
social marketing, and on-site signage.
Pricing upon request, please reach out to your sales
manager for more details.
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