MEDIA KIT www.farmersjournal.ie - Irish Farmers Journal
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MEDIA KIT
www.farmersjournal.ie
Irish Farmers Journal Media Kit 2020
WHAT WE DO
Print and ...
For over 60 years we have worked to give our readers
unique content that will encourage them to develop
farming know-how, help them make better decisions
for their farm-business and support their wellbeing.
Each weekly paper contains industry news and
commentary, a technical supplement on a seasonal area
of agriculture, our Irish Country Living pullout section
and much more.
Throughout the year we deliver several standalone
magazines providing unique content for farmers. These
publications provide insights into sector practices
and are invaluable sources of technical knowledge.
While the newspaper is published every Thursday, our
online presence reaches the rural community every day
of the week. The same quality content we put in the
paper is available to read on www.farmersjournal.ie
along with useful business and farming tools, ePaper
and special publications.
Our social media presence allows us to speak with our
audience in different ways. We use facebook, twitter,
whatsapp, snapchat and other platforms to share our
content and promote the core messages for the farming
and rural community.
Irish Farmers Journal Media Kit 2020
EDITORIALLY
Diverse
The Irish Famers Journal is one of the top selling national
newspapers in Ireland reaching 263,000* readers
on a weekly basis. The Irish Farmers Journal and www.
farmersjournal.ie are essential reading for commercial
farmers and agribusiness while Irish Country Living is
read by all the family.
All the key farming sectors (beef, sheep, dairy, tillage
and machinery) are covered extensively from both a
national and international perspective by our leading
team of agricultural specialists.
Irish Country Living, the consumer weekly magazine
with the Irish Famers Journal broadens the consumer
focus of the whole publication with its editorial
range from food and health to fashion to motoring,
gardening and property.
*
Source: Kantar Media TGI ROI Survey 2019 (Excludes Northern Ireland)
Irish Farmers Journal Media Kit 2020
A RANGE OF
Publications
In 2018 we published 16 MAGAZINES with 7 NEW TITLES and
in 2019 and 2020 we continued to expand our range of publications
Irish Farmers Journal Media Kit 2020
263 thousand W E E K LY R E A D E R S trust us —›— to provide them with —‹— meaningful, lasting KNOWLEDGE Irish Farmers Journal Media Kit 2020
OUR
Readers
What do we have to say about our readers?
34 Connacht/Ulster
%
49% 51%
MALE FEMALE 2 Dublin
%
22% 19%
17% 16%
13%
8%
5% 30 Leinster
%
15-19 20-24 25-34 35-44 45-54 55-64 65+
READER AGE GROUPS 34 Munster
%
Reference TGI 2019. Reference KPMG Audit
Irish Farmers Journal Media Kit 2020
THEY DRINK TEA GO TO THE
We pride ourselves on knowing
what the Irish farmer needs. And
CINEMA BUY NEW SHOES
this goes further than just farming.
INSURE THEIR HOMES CATCH THE
FARMERS ARE BUS GO TO COLLEGE EAT OUT
CONSUMERS TRAVEL STRESS ABOUT
MONEY READ BOOKS BUY
CARS NAVIGATE THE SCHOOL RUN
GET THE OCCASIONAL COLD
HEAT THEIR HOMES WATCH
SPORTS PLAY SPORTS AND HUNT
FOR BARGAINS . We can help
deliver your message to them
IRISH COUNTRY
Living
Irish Country Living, the consumer weekly magazine
with the Irish Famers Journal broadens the consumer
focus of the whole publication. With its diverse editorial
range from food, health and fashion to motoring,
gardening and property alongside recruitment, it
enjoys tremendous loyalty among Irish farm families.
Irish Country Living’s editorial reflects its readers’
interests and it’s Editor Amii McKeever, Consumer
Editor Ciara Leahy as well as Neven Maguire and Gerry
Daly provide a broad range of content.
Irish Farmers Journal Media Kit 2020
HIGHLIGHTING
the numbers
Farm retirement scheme: potential and pitfalls >> 20-21
The voice of Ireland’s farming industry 25 July 2020 S | Vol 73 No 30 | Price €3.20 (including 9% VAT)
BRINGING
Print Digital
IRISH HOME THE
350,000+
FARMERS 263,000
farmersjournal.ie
BACON
We meet Catherine
and Kieran
Average monthly visitors
Weekly readership
JOURNAL
Roseblade of
Ruaircs Farm,
who produce
free-range,
rare-breed pork
Source: K
antar Media TGI
ROI Survey 2019
1.9MILLION
Average monthly page views
Big changes for farm payments 80,000+
BARRY CASSIDY
& PAT O’TOOLE
EXCLUSIVE
However, there are big changes on
the way for how Irish farmers can
draw down CAP money.
is that farmers will have to do more
to maintain their current farm pay-
ments, by joining schemes focused
ward with increased co-financing,”
he said.
Meanwhile, Minister Calleary has
app downloads
The Pillar I pot for BPS direct pay- on climate and the environment. ordered a review of whether conver-
Irish farmers are in line for a potential ments will be smaller. gence of farm payments should con-
115,000+
cut to their direct farm payments, but This will cut the average direct pay- ‘Jump through hoops’ tinue during the transition period
could gain more from a bigger pot of ment to Irish farmers from €9,845 to IFA president Tim Cullinan said: “De- until the new CAP is in place.
money available for farm schemes. €9,610 – a drop of €235 or 3%. spite the spin, there is not enough He told the Irish Farmers Journal that
Ireland’s share of the CAP budget
for the next seven years is €10.73bn,
However, Ireland has secured more
money for farm schemes in Pillar II.
money in Pillar I to even maintain
the basic payment. While Pillar II is
he is personally in favour of conver-
gence, a marked departure from the HEDGE CUTTERS
Five-page special
Email subscribers
up €50m on the last CAP, according The EU will provide €351m annu- up, the EU will want farmers to jump previous Government’s position.
to the new Minister for Agriculture ally for schemes, up 15%. The battle through hoops for this.
Dara Calleary. The Irish Government now starts to match this with national “We must find a way under Pillar
is claiming this as a major success funding. II of ensuring no farmer loses. The MORE INSIDE
See pages 6, 7, 14 and 15 MACHINERY >> 2-6
against a difficult economic backdrop. The sting in the tail of the next CAP Government will have to come for-
YOUR EYES TO
FARM SAFETY:
Nenagh CBS
students cre-
Consultation on
REPS begins
this week
1,000+
Pocast subscribers
ate a message as
part of their Open
Your Eyes to Farm – MINISTER DARA CALLEARY
Safety campaign
on Pat and Philip INTERVIEW >> 14-15
Kennedy’s farm in
Boultheeny, Silver-
Sheep breeding:
Social
mines, Co Tipper-
ary. The students
how to get the
ran a farm safety
campaign as part of
sums right
transition year af-
ter a number of stu-
dents were affected
by farm accidents. FOCUS >> 39-44
This included a farm
151,000+ 40,000+
safety tractor run,
public meeting and
the creation of their Irish Farmers Journal
Open your Eyes to
Farm Safety viral
video.
\ Paul Butler
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Irish Farmers Journal Media Kit 2020DIGITAL
Presence
We work to offer readers more ways to access our content. Our online and social
presence allows us to communicate with them throughout the day.
Irish Farmers Journal Media Kit 2020ADVERTISING
Print options
The graphics below illustrate the ad units available on www.farmersjournal.ie
Full page Half page horizontal 25x4
JOURNAL 1 and 340 mm
FOCUS FEATURE
250 mm
170 mm
262 mm 262 mm 173 mm
Specifications: Quarter page Strip advert 12x2
• 1 column: 40 mm
• 2 column: 84.5 mm
• 3 column: 129 mm
• 4 column: 173 mm
• 5 column: 218.5 mm
• 6 column: 262 mm
• Column Depth: 340 mm
SCC: €49 (B&W) €75 (Colour)
170 mm
Booking deadline: Mondays at 5pm
120 mm
Contact our sales team for advertising
50 mm
rates or to ask about creating your
129 mm 262 mm 84.5 mm
advertising campaign.
Irish Farmers Journal Media Kit 2020ADVERTISING
Print options
Full page Half page vertical Quarter Page
Trim size
340 mm x 275 mm
+5 mm bleed
320 mm
320 mm
160 mm
IRISH COUNTRY LIVING
including Property and Careers 250 mm 123 mm 123 mm
Strip advert 10x2 12x4
Specifications:
• 1 column: 38 mm
• 2 column: 80.5 mm
• 3 column: 123 mm
• 4 column: 165 mm
• 5 column: 208 mm
• 6 column: 250 mm
• Column Depth: 320 mm
SCC: €33 (B&W) €50 (Colour)
120 mm
Booking deadline: Mondays at 5pm
100 mm
Contact our sales team for advertising
50 mm
rates or to ask about creating your 250 mm 80.5 mm 165 mm
advertising campaign.
Irish Farmers Journal Media Kit 2020ADVERTISING
Print options
Full page Half page horizontal Column depth x 3
TOPLINK DISPLAY
ADVERTISING
340 mm
328 mm
170 mm
262 mm 262 mm 110 mm
Specifications: 10x4 12x2 5x2
• 1 column: 34 mm
• 2 column: 72 mm
• 3 column: 110 mm
• 4 column: 148 mm
• 5 column: 186 mm
• 6 column: 215 mm
• 7 column 262
• Column Depth: 328 mm
SCC: €75 (Colour)
120 mm
Booking deadline: Tuesdays at 5pm
100 mm
Contact our sales team for advertising
50 mm
rates or to ask about creating your 148 mm 72 mm
advertising campaign. 72 mm
Irish Farmers Journal Media Kit 2020ADVERTISING
Digital options
The graphics below illustrate the ad units available on www.farmersjournal.ie
Billboard
• Dimensions: 970 x 250 pixels Extended leaderboard
• Filetype: gif, jpeg, png, html5 • Dimensions: 970 x 90 pixels
• Max filesize: 200kb • Filetype: gif, jpeg, png, html5
• Availability: Homepage and • Max filesize: 200kb
channel homepages • Availability: Run of site (ROS)
Leaderboard MPU
• Dimensions: 728 x 90 pixels • 300 x 250 pixels
• Filetype: gif, jpeg, png, html5 • Filetype: gif, jpeg, png, html5
• Max filesize: 200kb • Max filesize: 200kb
• Availability: ROS • Availability: ROS
Irish Farmers Journal Media Kit 2020ADVERTISING
Digital options
The graphics below illustrate the ad units available on www.farmersjournal.ie
iPad leaderboard Email newsletter banner
• Dimensions: 728 x 90 pixels • Dimensions: 600 x 150 pixels
• Filetypes: gif, jpeg, png, html5 • Filetypes: gif, jpeg, png
• Max filesize: 200kb • Max filesize: 200kb
• Availability: ROS • Availability: Subscriber emails (80,000)
Mobile banner / MPU
• Dimensions: Fixed banner
300 x 100 / 300 x 250 pixels • Dimensions: 320 x 50
• Filetypes: gif, jpeg, png, html5 • Filetypes: gif, jpeg, png, html5
• Max filesize: 100kb • Max filesize: 100kb
• Availability: ROS • Availability: ROS
Irish Farmers Journal Media Kit 2020ADVERTISING
Digital options
The graphics below illustrate the ad units available on www.farmersjournal.ie
Homepage takeover
• Dimensions:
Billboard: 970 x 250 pixels Video/sponsored content
Skin: 1680 x 1200 pixels • Availability: Video channel
Pillars(x2): 100 x 600 pixels
• Filetypes: gif, jpeg, png, html5
Only jpeg allowed for skin
• Availability: Homepage and channel
homepages
Native content
• Text and images
• Embedded video
• Promotion on media sales social
channels
• Minimum of four days at ‘top position’
of sponsored articles
Irish Farmers Journal Media Kit 2020ADVERTISING
Digital options
NATIVE ADVERTISING SPEC. PRICE CHANNEL SPONSORSHIP SPEC. PRICE
Standard native package Text, 24hr
€1,500 Homepage takeover (HPTO) 1680x1200,
supplied content images E1,500
100x600
All other native packages Channel of your choice, plus One
are priced dependent on Text, excluding homepage. eg Beef, desktop
POA week
requirements eg content images Dairy, Sheep, Agribusiness, ads €1,500
creation, design etc. Machinery, etc.
DISPLAY ADVERTISING EMAIL NEWSLETTER
Desktop CPM €600
Native advertising Banner advert on four emails 600x150 per
An excellent platform to educate and Billboard 970x250 E14 week
inform our readers about the products/
services your company offer. Use an Leaderboard 728x90 E14
engaging headline and strong imagery to Extended leaderboard 970x90 E14 TRACTION CREATIVE
attract the reader.
MPU 300x250 E14 Video production POA
Required: Approximately 600 words,
images with caption, contact details – Mobile Graphic design €70 per hour
phone number, website etc.
Offer includes one month on homepage Fixed banner 320x50 E14
feed with minimum of four days listed as
ADDITIONAL
Banner 300x100 E14
the top native article across mobile, desktop Create a competition
POA
and app. The content will be promoted by MPU 300x250 E14 for your campaign
@FJ_MediaSales
Email newsletter
Banner advert included on four emails per
week, Wednesday, Thursday(x2) and Friday
reaching over 88,000 subscribers.
Irish Farmers Journal Media Kit 2020COMMERCIAL
Contacts
Name Category Position Email Mobile Landline
Mary Delaney Head of Sales Head of Sales mdelaney@farmersjournal.ie +353 87 948 3572 +353 1 4199 589
Barbara Kilkenny Advertising Production Advertising Production Manager bkilkenny@farmersjournal.ie +353 86 266 1592 +353 1 4199 560
Marie Riordan Digital Digital Advertising Manger mriordan@farmersjournal.ie +353 87 439 6877
Senior Consumer and
Morgan Keane Machinery Consumer mkeane@farmersjournal.ie +353 87 922 8084 +353 1 4199 512
Machinery advertising Manager
Sandra Bothwell Consumer Sales Manager sbothwell@farmersjournal.ie +353 86 353 2793 +353 1 4199 558
Marcella O’Shaughnessy Consumer Consumer Advertising Manager moshaughnessy@farmersjournal.ie +353 87 626 1888 +353 1 4199 567
David Kincaid Machinery Account Manager dkincaid@farmersjournal.ie +353 87 915 0065 +353 1 4199 553
Deborah Stewart Livestock Senior Livestock Account Manager dstewart@farmersjournal.ie +353 87 754 0434 +353 1 4199 554
Account manager Livestock,
Matthew Ryan Livestock mryan@farmersjournal.ie +353 86 325 9779
Tillage & Features
Helena Scully Toplink Toplink Telesales Manager hscully@farmersjournal.ie +353 86 042 2072 +353 1 4199 550
Eoin Wright Toplink Toplink.ie Sales Executive ewright@farmersjpurnal.ie +353 86 731 3118 +353 1 4199 501
Gemma McLaughlin Toplink Hotels, Northern Ireland Advertising Executive gmclaughlin@farmersjournal.ie +353 86 779 3398 or +44 74 75003743
Toplink, Careers
Padraic Guinan Toplink.ie Sales Executive pguinan@farmersjournal.ie +353 87 9231403
and Property
Irish Farmers Journal Media Kit 2020For advertising enquries contact our team today
Call 01 4199 555 or email adverts@farmersjournal.ie
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