MEDIA INFORMATION 2019 - Hairmagazine
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ME DI A IN FORM ATION 2019
FREEMINDS MEDIA A/S
WHO ARE WE?
Founded in 2002, Freeminds Media is today stronger than ever and always ready to expand our services
and presence. We are open for any product development, and we embrace online technology but also
acknowledge the power of the printed word when they go hand in hand.
Our employees represent experts from Sweden, Finland, Norway and Denmark within the media world.
Together we form a strong alliance both on print and online. We have dedicated people dealing with
editorial, design, SoMe, consulting and much more. Combined, we offer several years of experience.
We have a strong European network – especially within the beauty and fashion industry.
Add to this a strong Board of Directors, experienced management and not least a handpicked Advisory
Board, and you have experts for every discipline.
CONTACT
Freeminds Media A/S Store Regnegade 12, 4 DK - 1110 Copenhagen
DK: +45 31 31 35 31 SE: +46 (0)8 52 50 70 43 NO: +47 21 98 40 30 FI: +358 9 4270 5071
hello@freemindsmedia.com www.freemindsmedia.com VAT: DK 31 25 15 75
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FREEMINDS MEDIA A/S
OUR FIVE TOUCH POINTS
Hair Magazines Nordic Online
Social Media Newsletters Event
INDHOLD
Who Are We? 2
Cooperation With Freeminds Media A/S 5
Hair Magazine – Print 6
Annual Agreement For Ads 6
Annual Agreement, Additional Benefits 7
Types And Measurements Of Ads 8
Hair Magazine – Advertorial 9
Hair Magazine – Online (B2B) 10
Website And Banners 10
Company and Brand Registrations 11
Leader Ad Banner 12
Inread Ad Banner 13
Wide Banner 14
Featured Article 15
Newsletter Ad & Solomail 16
Social Media 17
Nordic Hair Awards And Expo 18
Frisorjob / Frisorjobb 20
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FREEMINDS MEDIA A/S
4
FREEMINDS MEDIA A/S
COOPERATION WITH FREEMINDS MEDIA A/S
A cooperation with us is an excellent choice for you as a customer. We can
offer just the right product for you, whether it is an online ad for a short period
or an agreement that lasts a year.
In this column you will be able to read about the content of an annual
agreement compared with individual ads.
HAIR MAGAZINE
ANNUAL AGREEMENT INDIVIDUAL ADS
With an annual agreement in our magazines you If an annual agreement is just not what you are looking
are guaranteed a 20 % price reduction on the ads. for, we can offer a very diverse range of other products
You will get an ad of your choice in every copy of too. This goes for advertisements in our Hair Magazine
our magazine throughout the year. Besides this, but also online marketing. Read about our range of
you will be able to send in product news or hairstyle produts on the next pages.
images as inspiration for the hairdressers. If you
have an upcoming event, we cover this as well. This
is just a small taste of what you get if you choose a
cooperation with Freeminds Media – read more about
the annual agreement on the next pages.
DISTRIBUTION PLAN
DENMARK NORWAY FINLAND SWEDEN
ISSUE 1 2 3 4 1 2 3 4 1 2 3 4 1 2 3 4
WEEK 8 17 38 47 9 18 39 48 9 18 39 48 8 17 38 47
Deadline for ads and product news is four weeks before distribution.
5
HAIR MAGAZINE – PRINT
ANNUAL AGREEMENT FOR ADS
An annual agreement with us is the best way to promote your company and products.
This is our best selling offer. With an annual agreement, you will get advertisements in
every magazine we publish in the countries that you choose. We reach more than 40.000
registered hairdressers 6 times a year in Denmark, Norway, Sweden and Finland. There
is no subscripton fee for the hairdresser - we send the magazine for free to make sure all
hairdressers get it.
With an annual agreement you will get a lot of extra benefits, which is our way of showing
our gratitude. See below for further details. On top of this, you will be rewarded with much
better prices for additional ads and for our online activities.
GOLD SILVER BRONZE
6 double pages 6 single pages 6 half pages
3 new product launches in every 2 new product launches in every 1 new product launch in every
magazine magazine magazine
2 hairstyle collections per year 1 hairstyle collection per year 1 short cut article per year
3 shortcut articles per year 2 shortcut articles per year
2 event/show per year 1 event/show per year
1 company article per year
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HAIR MAGAZINE – PRINT
ANNUAL AGREEMENT, ADDITIONAL BENEFITS
PRODUCT NEWS EVENT/SHOWS: COMPANY ARTICLE
You will be allowed to send in In cooperation with you, we With a company article you will
product news and get them cover an event or a show get a more explicit and detailed
promoted in the magazine. in our magazine with text review in our magazine.
We need a description of the and pictures. Depending on It could be a personal interview
product and a picture of this. the event/show, we send a with the founder/owner of
professional journalist and your company or an in-depth
photographer. This will also be description of what your
published on our websites. company can offer.
(This could also be published
on our websites.)
HAIRSTYLE COLLECTIONS SHORT CUTS EXTRA BENEFITS
With hairstyle collections you Smaller articles – could be a Buying the annual agreement,
get the opportunity to show teaser for a show, an invitation you will automatically get the
new hair trends created by your for a competition etc. benefit of a 20% discount on
company. Please send in all the extra ads in our Hair Magazine.
collections you have - we will
select these individually for our
magazines. (This could also be
published on our websites.)
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HAIR MAGAZINE - PRINT
TYPES AND MEASUREMENTS OF ADS
Hair Magazine is a magazine targeting the hairdressing industry in the Nordic region. We are addressing
masters, assistants and students in the industry and we are not dependent on external interests.
Hair Magazine is distributed for free to all registered hairdressers. Our magazines also go to academies,
hairdressing schools etc. in the Nordic region.
Hair Magazine as a printed matter, represents a magazine with high quality content, a magazine you want
to save and read over and over again. This strengthens the effect of the advertisement. This Is documented
through independent research.
Hair Magazine is all about giving helpful tips and tricks, keeping up with the current trends, but is also
about inspiring and contributing to the daily work that hairdressers do. Besides this, the magazine contains
interviews, portraits, themes and news from the international and fascinating world of hairdressing and beauty.
MATERIAL SPECIFICATION
High-res PDF-format, Image resolution 300dpi, 3-5mm bleed on all pages with crop marks
and all readable elements should be within a 10mm margin.
SPREAD 2/1 SINGLE PAGE 1/1 HALF PAGE ½
400 x 280 mm 200 x 280 mm 200 x 140 mm
HALF PAGE ½ ADVERTORIAL ATTACHMENT TO HAIR MAGAZINE
100 x 280 mm 400 x 280 mm (packed in foil)
FOLD OUT AD
197 x 280 mm 200 x 280 mm
187 x 280 mm
GUIDELINES FOR ADS
• It should be clear that it is an ad.
• The ad should include a MAXIMUM of 1.000 characters including spaces per page.
• If you wish to have an ad where the layout looks like editorial content, this is what we refer to as an advertorial. It
should clearly be communicated when booking if you wish to book an ad or an advertorial. Hair Magazine has the
right to reject an ad if it is found to be too similar to editorial content, if this is not agreed on when booking the ad.
• Advertorials should be marked with the word Advertorial, Ad, Advertisement or “In cooperation with…”.
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HAIR MAGAZINE
ADVERTORIAL
The difference between an ad and an advertorial is that you have the possibility to explain
all the benefits of a product in detail. You decide the content. You choose how many
pictures and how much text is needed. Some describe an advertorial as a ”paid article”.
By law, we are imposed to add the word ”advertorial”. The advertorial is the same size as
our double page ad.
In the same way as an advertisement you send in the pictures and text. We have
graphic designers who can help with the layout if needed. And we have journalists who can
help correct the text, if you want a second opinion. This is included in the price.
Your advertorial will also be shown online on our Hair Magazine website.
We reach out to more than 40.000 hairdressers in the Nordic region, 6 times a year.
Only Freeminds Media A/S can offer you this unique and powerfull market penetration.
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HAIR MAGAZINE, ONLINE (B2B)
HAIR MAGAZINE WEBSITE
NEW
DESIG
N!
The Hair Magazine online universe is an ambitious platform for 40.000 hairdressers in the Nordic area. We
run B2B websites in Denmark, Norway, Sweden and Finland, and everything is in local languages.
We hold a full palette of SoMe touchpoints in all regions. Our market consists of all hairdressers and other
professionals with an interest in the industry.
Visitors to our online universe will find interesting articles about sales techniques, interior design for the
shop, famous hairdressers, shows/events and much more.Thus, the aim is to be the preferred online media
for hairdressers, offering relevant and inspiring content from the industry.
ONLINE BANNERS
At Hair Magazine we focus on creating native and high-quality content for our users. This is done
through collaboration with our advertisers to ensure that their messages are tailored to our audience
and platforms and therefore provide the most value to users as well as advertisers.
The purpose is to create relevant content that inspires, informs and maintains our readers.
10HAIR MAGAZINE, ONLINE (B2B)
COMPANY AND BRAND REGISTRATIONS
With a company and brand registration on our Hair Magazine website it is possible for you to communicate:
PRODUCT NEWS YOUR COMPANY IN COURSE CALENDAR
THE SUPPLIER OVERVIEW for the entire year
COMPANY PORTRAIT COMPANY INFORMATION
with telephone numbers and
direct links to your website.
11HAIR MAGAZINE, ONLINE (B2B)
LEADER AD
1140 x 180
LEADER AD
375 x 160
XXXXXXXXXXX
XXXXXXXX
LEADER AD BANNER
Top placement throughout our sites, both on desktop and mobile.
Options:
Run on Site– Single region (ROS)
Run on Nordic – More or all regions (RON)
PRODUCT LIST
Formats: width x height (px)
Leader Ad banner - Desktop 1140 x 180
Leader Ad banner - Mobile 375 x 160
12HAIR MAGAZINE, ONLINE (B2B)
INREAD AD
XXXXXXXXXXX 350 x 535
XXXXXXXX
XXXXXXXXXXX
XXXXXXXX INREAD AD
INREAD AD 350 x 535
350 x 535
XXXXXXXXXXX
XXXXXXXX
INREAD AD BANNER
Top placement throughout our sites, both on desktop and mobile.
Options:
Run on Site – Single site (ROS)
Run on All Hair Magazines – All regions (ROAHM)
Run on Network* – (RON)
*All Freeminds Media online platforms
PRODUCT LIST
Formats: width x height (px)
Inread Ad banner - Desktop: 350 x 535
Inread Ad banner - Mobile: 350 x 535
13HAIR MAGAZINE, ONLINE (B2B)
XXXXXXXXXXX
XXXXXXXX
XXXXXXXXXXX
XXXXXXXX
WIDE BANNER AD
1140 x 440
WIDE BANNER AD
375 x 160
WIDE BANNER
Options:
Run on Site – Single site (ROS)
Run on All Hair Magazines – All regions (ROAHM)
Run on Network* – (RON)
*All Freeminds Media online platforms
PRODUCT LIST
Formats: width x height (px)
Wide banner - Desktop 1140 x 440
Wide banner - Mobile 375 x 160
14HAIR MAGAZINE, ONLINE (B2B)
FEATURED
1140 x 680
XXXXXXXXXXX
XXXXXXXX
FEATURED
1140 x 680
XXXXXXXXXXX
XXXXXXXX
SWIFTSLIDER
FEATURED ARTICLE
A featured article is an article on our website where you can include text, images and videos.
A teaser is shown at the top of our frontpage slider to ensure the best possible exposure. The featured
article will be a stand-alone article with no interference from other brands inside the article.
The featured article is relevant if you have a show, campaign, a new product or a new hairstyle collection.
If required, we can help with the graphic design.
PRODUCT LIST
Formats: width x height (px)
Featured article image - Vertical 1140 x 1370
Featured image - Horizontal 1140 x 680
15HAIR MAGAZINE, ONLINE (B2B)
NEWSLETTER SOLOMAIL
ADVERTISEMENT IN OUR NEWSLETTER
Our newsletter is popular among the hairdressers. An ad in our newsletter would therefore
be an effective way to advertise a new product or promote an event. These ads are often
used in combination with our other media. The newsletters are sent out to all hairdressers
in our database, in the countries where you want to promote.
SOLOMAIL
A Solomail is sent out to our database of hairdressers, in the countries where you want
to promote. It is solely your message along with a neutral hairstyle collection.
PRODUCT LIST
Formats: width x height (px)
Newsletter 560 x 373
Solomail 560 x 680
16HAIR MAGAZINE, ONLINE (B2B)
SOCIAL MEDIA
Hair Magazine has a strong social media presence where we value creating engagement
and conversation with our readers. A social media post is a flexible way of reaching hairdressers,
where our brand become a guarantor of the credibility of the message. These posts also make
it possible to measure the result and performance afterwards.
FACEBOOK INSTAGRAM
We offer sponsored posts on our Facebook We have four local Instagram pages where the
pages. We have four national Hair Magazine pages default language we use is English, however
where we share both local and international stories if delivered by the customer we can also post
in local language. We offer sponsored posts in local languages. We offer sponsored posts
weekly where you can influence both text and weekly where you can influence both text and
picture within our guidelines. We can also boost picture within our guidelines. We can also boost
your post for guaranteed high reach. your post for guaranteed high reach.
PRODUCT LIST
Available ads per month Recommendedsize: width x height (px)
Facebook 4 1200 x 600
Instagram 4 1080 x 1080
17NORDIC HAIR AWARDS AND EXPO
HAIR MAGAZINE PRESENTS
NORDIC HAIR
AWARDS
AND EXPO
U NE
TH J
9 019 GEN
2 NHA
O PE
I NC
NORDIC HAIR AWARDS AND EXPO
Hair Magazine is proud to announce the first Nordic Hair Awards and Expo ever.
On 9th June 2019 the doors will open to a new, professional meeting point for
the Nordic hairdressing industry in the trendy city of Copenhagen, Denmark.
Hairdressers and suppliers from Denmark (including Faroe Islands), Finland,
Norway, Sweden and Island are invited to spend a full day together while learning,
mingling and celebrating and witnessing world class hairdressing from both
local and international stars.
The Nordic hairdressing industry contains an incredible amount of creativity,
talent and professionalism. Through the establishment of Nordic Hair Awards,
Hair Magazine wants to cherish the hairdressing profession and raise the
level for the Nordic hair fashion in the world.
18NORDIC HAIR AWARDS AND EXPO
UNDER THE SAME ROOF, THE EVENT WILL INVITE TO:
• A professional trade fair
• Nordic live competitions
• Performances with international and local artists
• Business and social networking
• A festive award show & celebration party
As a supplier in the industry there are plenty of opportunities to be part of the
event. Whether you choose to organize stage performances, be a sponsor or
join the fair as an exhibitor, you will receive a great deal of exposure on all
our media platforms both before and after the event.
During the event you will meet hairdressers from all the Nordic countries
as well as be in the hotspot of the industry.
CHECK OUT MORE ABOUT THE EVENT ON OUR
NORDIC HAIR AWARDS PLATFORMS:
www: Nordichairawards.com
Instagram: Nordic Hair Awards
Facebook: Nordic Hair Awards
The day invites to a hairdressing fair with professional suppliers from the industry,
two stages with shows and seminars by local and international hairdressing stars,
a barber area, barber battles, mingle opportunities and much more. During the
evening eight winners will be appointed at the festive award show where dinner
will be served. Visitors will have the chance to mingle with their Nordic colleagues
and celebrate being part of the amazing hairdressing industry during the
award show and after party.
19FRISORJOB / FRISORJOBB
FRONT PAGE
XXXXXXXX
XXXXXXXX XXXXXXXX XXXXXXXX XXXXXXXX XXXXXXXX
XXXXXXXX XXXXXXXX XXXXXXXX
FRISORJOB
Frisorjob is a job portal targeting the whole hairdressing industry. The job portal was established in 2005 and we have
more that 12 years’ experience and knowledge with recruitement in the hairdressing industry. Thus, we have come to call
ourselves experts in communicating jobs to hairdressers, technicians and sales personnel.
Frisorjob is for hairdressers! Therefore it is very efficient if you want to recruit sales staff
or supporting staff from the hairdressing business.
We exploit the benerfits of several channels to ensure the best possible exposure for your job ad. It is our aim to ease
the recruitment process for you and increase the quality of applicants.
Throughout the years we have successfully helped many companies finding the best profiles.
Please acknowledge that Frisorjob is not available in Finland yet.
Contact us if you are interested in banners or more information about your options.
20FRISORJOB / FRISORJOBB
Tomas L. Dalqvist
Adm. direktør /CEO
Design Professional A/S
”I have used frisorjob.dk twice the last year, because we are
expanding a lot and need skilled hairdressers to get the best
results in the business. It is important that our supporters
and sales consultants understand and know the hairdressers.
And frisorjob.dk is very effective in spreading the message to
hairdressers. Both the ones that look for a new job and the ones
that are not active in searching. It is great the business has its
own jobservice”.
21Freeminds Media A/S Store Regnegade 12, 4 DK - 1110 Copenhagen
DK: +45 31 31 35 31 SE: +46 (0)8 52 50 70 43 NO: +47 21 98 40 30 FI: +358 9 4270 5071
hello@freemindsmedia.com www.freemindsmedia.comYou can also read
